Direct Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the direct marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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O Jacobs

Ollie

Jacobs

485 Dibbert Well

Boston

+1 (555) 999 2574

485 Dibbert Well

Boston

Phone

p +1 (555) 999 2574

Experience Experience

San Francisco, CA

Manager, Direct Marketing

San Francisco, CA

Lehner Group

San Francisco, CA

Manager, Direct Marketing

Use research and analytic insight to develop new strategies, improve program performance, make recommendations and influence business decisions
Create and manage direct marketing budget including expense management, forecasting and reporting
Manage direct report staff. Oversee and direct their day to day activities. Manage their development and long-term growth
Works to identify opportunities to streamline, consolidate or eliminate projects to reduce workload, dollars spent and create capacity
Active management of vendor partners and optimization of vendor sales performance and expense management
Measure performance with Call center key metrics and develop an action plan
Collaborate with key business partners to execute, evaluate and improve programs

Detroit, MI

Associate Direct Marketing Analyst

Detroit, MI

Mitchell, Lueilwitz and Rowe

Detroit, MI

Associate Direct Marketing Analyst

Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
Campaign Development – 50%
Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
Program Performance – 10%
Budget Management & Planning – 10%
Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials

present

Philadelphia, PA

Direct Marketing Specialist

Philadelphia, PA

Brekke-MacGyver

present

Philadelphia, PA

Direct Marketing Specialist

present

Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work
Manage campaign workflows , list development and deployment through campaign management and market automation tools
1+ years in process management, and working with technical teams on toolset/feature development
Provide written and in-person performance reports to marketing and fund development team monthly, or as requested
Provides input and feedback to improves processes and campaigns; makes recommendations when test messaging is unsuccessful
Acts as the channel between channel management & the mlife.com manager
Work with internal resources and IBM Campaign Management Tool (UNICA) to process campaign data to produce an optimized mail files

Education Education

Bachelor’s Degree in Business

Quinnipiac University

Bachelor’s Degree in Business

Skills Skills

Self-starter with strong communication, organization and prioritization skills
Ability to manage multiple projects with various deadlines simultaneously
Ability to summarize and present complex findings in a clear, concise and timely manner
Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines
Ability to manage multiple projects from beginning to end
Ability to work independently
Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results
Strong communication and organizational skills
Highly developed capacity for teamwork and a strong focus on the customer
Advanced Excel skills (pivot tables and V-Lookups)

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Senior Direct Marketing Statistical Analyst Resume Examples & Samples

Use experience in multivariate statistics, including multiple regression, logit, survival data analysis and experimental test design to develop actionable client solutions
Acquire and maintain relevant data necessary to meet all analysis and modeling needs
Provide technical and thought leadership for extracting actionable insights from primary research, internal customer data and external data sources
Summarize analytic data into user-friendly reports translating highly technical, detailed data into easy to understand insights and strategic recommendations for marketing execution
Partner with external partners and vendors as necessary
5+ years of experience with statistical marketing analytics and strategic program development in direct marketing or email channels
Business experience in applying multivariate statistics, including multiple regression, logit, survival data analysis and experimental test design
Business experience using SAS (or other statistical package) required
Ability to communicate statistical/analytical findings to a non-technical audience
Demonstrated experience and ability to use with Microsoft Office 2007/2010 applications including Excel, Access, Word and PowerPoint
Marketing experience in CPG, retail, or online a plus

New Customer Direct Marketing Analyst Resume Examples & Samples

Perform statistical modeling and build databases utilizing Visual Basic, Excel and Access to support business queries and solve optimization problems
Perform data mining and analytics to develop and interpret information to assist business in identifying optimal mail selection methodologies, allocation of support and reporting for the prospect mail program
Utilize financial engineering tools to evaluate statistical data and trends related to mail performance and segmentation and conceptualize optimization strategies and key drivers of success
Perform mail segment and portfolio research, utilize SAS and SQL to define data requirements, establish homogenous test and control programs and design pilot programs to support branch network and centralized performance initiatives
Perform validation testing of pilot programs, evaluate key decision metrics and interpret results from new product launches
Analyze program results and present findings to senior management

Senior Manager, Direct Marketing Resume Examples & Samples

7 or more years work experience in Consumer or Financial Services Marketing/Direct Marketing, with specific expertise in direct response marketing and operational communications, as well as proven expertise and understanding of Direct campaign program development and execution
Exceptional analytic skills and a proven ability to create profitable marketing programs by identifying and leveraging actionable business intelligence
Possesses a keen understanding of end-to-end direct marketing solutions across all channels
Proven track record of success in delivering growth and revenue through the creation of direct response marketing programs
Superior leadership and relationship management skills
Strong organizational skills, with the ability to work in a fast paced environment and manage multiple deadlines and priorities
Strong customer orientation and a professional approach with the ability to effectively interact with all levels within the organization
Solid negotiation and influencing abilities
Previous People Management experience is required
Demonstrated ability to conceptualize and implement marketing strategies to support business goals
Excellent verbal and written communication skills, specifically public speaking
Ability to manage comprehensive projects as well as day to day needs
Ability to engage the support of others to achieve project goals and objectives while bringing competing projects in on time and on budget

Manager, Direct Marketing Resume Examples & Samples

Collaborate with Senior Director on the development of quarterly/annual marketing strategies
Lead meetings and/or presentations to cross channel, cross divisional and cross functional business partners
Manage the direct mail and in-store collateral strategies from concept development through briefing and timely execution
Create process/project timelines for seasonal mailers, photo shoots and all print marketing campaigns to optimize efficiencies
Report out on weekly program performance and identify risks and opportunities to marketing team as well as cross divisional partners
For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time
Manage direct to consumer annual budget, including estimates and invoice maintenance
Hindsight program performance and identify key learnings to recommend application of for future initiatives
Partner with CIEM* and Marketing Analyst/Planner to compile, analyze, identify and apply insights to drive productivity for all direct to consumer outreach
Proactively develop talent including but not limited to direct report and peers

Abc-consumer Data & Analytics Direct Marketing Intern Resume Examples & Samples

Curate content available on internal and external sources via web to promote within email newsletters supporting ABC shows. Gather image/URL assets and write headlines and copy points for email campaigns
Other duties as assigned including email data hygiene, email service provider service hours tracking, and ad-hoc requests from service partners
Balance between creative and analytical thinking to do data-driven marketing
Ability to work in fast-paced environment with multiple deadlines and changing priorities
Team player with good communication skills to work with internal stakeholders and vendors
Interest in television industry and programming. Keen eye for fan-engaging content
Previous experience working with data sets and/or marketing creative assets
Basic HTML/Photoshop experience

Direct Marketing Specialist Resume Examples & Samples

Bachelor’s degree required
Minimum 2 years of direct marketing experience required
Minimum 2 years of experience with Microsoft Office required
Technical skills in planning and marketing, business and market development and CRM/data management
Ability to communicate clearly and professionally with all levels of an organization
Effective interpersonal skills
Proficiency in multi-tasking and prioritizing projects
Represents basic qualifications for the position. To be considered for this position you must at least meet the basic qualifications
LI-MM1

Summer Direct Marketing Intern Resume Examples & Samples

Learn how the unit and business operates both internally and externally
Research, devise and develop a methodology that allows us to best understand the health of the business seeking out areas of improvement in work-flow efficiencies and opportunities for increased revenue
Develop a method and system for determining direct response yield and how to use this to inform business and day-to-day decisions
Provide backup to the program leads and director on an as-needed basis. Assist in day to day operations including using the CMS to post content and create links, writing and filing Jira tickets and other tasks as defined by the team
Current student pursuing their MBA
Education and experience in project management, business analysis, direct marketing/merchandising
Passion for and interest in eCommerce
We are seeking a self-starter who has a genuine interest in on-line merchandising / affiliate marketing
Experience with Google Apps is a plus

Direct Marketing Associate Resume Examples & Samples

Participate in developing circulation and sales plans for catalogs and other marketing campaigns
Execute marketing programs that drive sales and customer growth, including package insert programs, new store openings, and others
Execute catalog campaigns from start to finish, coordinating all steps with internal partners (database production, statistical modeling), list processing vendor, and printer: season set-up, test design, name selection, print specifications, QC approvals, database uploads, and more
Analyze and report catalog and direct mail campaign performance, test results, and customer metrics. Maintain result histories. Make recommendations based on findings
Help prepare monthly presentations of marketing results. Provide ad-hoc reports upon request
Manage catalog delivery: coordinate with printer to ensure on-time delivery, prepare delivery reports, and proactively communicate status
Update weekly sales and marketing reports, providing highlights of prior week’s performance
Manage marketing expenses: verify, process, and track invoices; maintain cost history; reconcile versus budget; and communicate variances
Maintain key documents including production schedule, team calendar, print summary, catalog inventories, and more
Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas, and seek continual process improvement
2-5 years Direct Marketing experience
Retail industry experience a plus
Proven critical thinking and analytical skills
Adept at planning and prioritization in a deadline-driven environment
Strong attention to detail and quality control
Team player with a service mindset
Eager to learn and continually develop self
Extensive Excel experience; SQL, SAS, and/or statistical software skills a plus

Head of Direct Marketing Banking & Wealth Management Resume Examples & Samples

Maximise New Account Growth and Profitability
Develop overall acquisition channel marketing strategy that drives efficient, profitable acquisition
Identify and establish new distribution channels
Oversee team to Implement campaigns and initiatives to achieve targets relating to response rates, approval rates, new accounts/leads, CPA, funding rate and average balance
Creative development
Manage Activity Brief and Creative Approvals
Monitor daily, weekly and monthly acquisition and business MIS to determine specific areas for improvement across all key campaign metrics
Track individual channel profitability to underpin optimal allocation of marketing budget
Grow digital acquisition through effective creative, channel, partner and vendor management
Deepening Customer Relations – work cross franchise to maximise multiple product holdings
Manage Marketing Budget and monthly accrual process
Vendor and contract management
Motivate and Lead a team of 4 Marketing Professionals

Assistant Strategist, Direct Marketing Resume Examples & Samples

Support strategist and senior strategist in development of client presentations, budget maintenance, positioning reports, print media authorizations and plan actualizations
Develop media knowledge base in preparation for media responsibilities that includes evaluating research, developing and understanding applications towards client goals
Assist with tracking media expenditures to ensure agency and client budget compliance
Update client media flowcharts
Develop understanding of client and competitive category
Participate in client meetings, as appropriate
Responsible for supporting DR Team Members including plan execution, maintenance and reporting
Work with clients and traffic department
Maintain media kits
Gain an understanding of planning / analytical tools
Support team members in planning, account stewardship, and results analysis
Establish rapport with clients and co-workers across all departments
Offer creative media ideas
Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field required
Basic understanding of number relationships, media math and terminology
Ability to effectively interact with other Horizon departments i.e. Buying, Traffic, Systems
Exhibit proficiency with computer programs, but specifically Excel and PowerPoint is a must
Excellent collaborative and interpersonal skills
Display a “team first” attitude
Ability to effectively and comfortably communicate and interact with clients and vendors
Field inquiries and coordinate selection of added value assets for delivery to traffic manager
Basic understanding of the marketing mix, including the media planning and buying landscape
Ability to work and thrive in a fast-paced, dynamic environment under tight deadlines
Ability to simultaneously assist on multiple projects
Excellent team building skills
Highly motivated and proactive with strong problem solving skills
Ad hoc projects as requested
RESUME REQUIRED WHEN APPLYING TO THIS JOB POSTING

VP, Direct Marketing Activation Resume Examples & Samples

Oversee buying team across a number of HMI Direct Marketing accounts
Participate in management level company activities
Participate in new business pitches, internal and external
Manage a team of 10-15 people (estimated, dependent on client assignments)
Package, negotiate, present and maintain the accounts within the group
Oversee Director’s/supervisor’s/buyer’s duties in packaging, negotiating, presenting and maintaining accounts within group
Train, direct and manage assistant and buying staff that works on those accounts
Maintain knowledge and understanding of industry trends and new technologies that effect the buying discipline

Graduate Marketing Intern Direct Marketing Resume Examples & Samples

Analyzing and identifying key performance trends for both the Residential/consumer and Commercial/B2B direct mail programs
Providing end-to-end support for executing on the direct mail campaigns for both programs
Developing a strong understanding of the direct marketing process, including A/B testing, as well as an understanding of DIRECTV’s business to provide recommendations on ways to drive customer growth
Supporting the Director of Commercial Direct Sales with detailed problem solving and performance analyses
Partnering with our database/analytics vendor to gain key insights into customer segmentation and modeling strategy
Collaborating with our creative/production agency to implement creative updates
Other duties, as assigned

Senior Strategist, Direct Marketing Resume Examples & Samples

Responsible for day-to-day media plan development, maintenance and execution
Maintain plan accuracy and supporting documents; ensure plans are up-to-date and all revisions clearly and concisely recorded· Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets· Maintain strong knowledge of client category and competitive activity
Responsible for developing and presenting strategic alternative print concepts and in-depth results analysis
Explore alternative print media alternatives; develop thorough and creative media solution recommendations · Responsible for client POVs, budget maintenance, print media authorizations, and plan actualizations/reconciliations· Maintain a clear understanding of Horizon Tools and syndicated research
Develop and maintain strong media vendor relationships
Negotiate rates, positioning, value add, etc. with all vendors
Manage to client billing timeframes; review all billing to ensure bills are in line with approved plans / SBMS
Review all results to confirm Core data accurately reflects approved plans; resolve all data issues as needed
Lead client status calls, results reporting and presentations
Develop insights and recommendations from results reporting; provide all findings to client in clear, concise presentation to foster understanding of program/creative/plan performance and next steps
Assist in new business projects

Direct Marketing Resume Examples & Samples

Support the creation and production of ABC newsletters and email alerts
Curate fan-engaging digital content from internal and external online sources including news outlets, trade publications, fan sites, and social media networks for use in ABC newsletters and email alerts
Draft copy to promote upcoming network priorities and associated digital content
Assemble relevant image and URL assets
Analyze key performance indicators of previous email campaigns to track content performance and optimize future campaigns
Other duties as assigned including coordination with external email service provider and ad-hoc requests from service partners
You must currently be enrolled in an accredited college or university and taking at least one class – OR – be a recent graduate of an accredited college or university within the last six (6) months - OR - be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program in order to qualify for this internship
All students must be available to work at least 20 hours/week
All students must be available during the months of September through December for the 12 week program
Undergraduate/graduate concentration in Marketing, Communications, Media Studies, Journalism, or related field
Excellent writing, grammar and communication skills
Organized, detail-oriented and pro-active
Ability to work in a fast-paced environment with multiple deadlines and changing priorities
Interest in the television industry and programming with a keen eye for fan-engaging content
Familiarity with ABC television series
Familiarity with social media networks
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Previous experience with copywriting or editing
Previous experience working with marketing creative assets
Previous internship experience in a related field
Familiarity with ABC Family, Disney Channel, Disney XD, Disney Junior and Radio Disney

VP, Pottery Barn Brand Direct Marketing Resume Examples & Samples

Bring opportunistic sales driving ideas to our brand partners; react to business trends in the fast-paced retail environment
Collaborate across brands to help accelerate best practices and winning marketing strategies throughout Williams Sonoma, Inc
Bachelors Degree required. MBA or advanced degree in Marketing or related field preferred
10+ years working across a variety of marketing functions
Proven ability to lead and develop high performing teams
Proven strategic and analytical capabilities, translating complex data into results driven business decisions
Excellent communication, problem-solving and decision-making skills
P&L management with keen ability to drive ROI and growth
Strong collaborator and influencer
Naturally curious and passionate about continual improvement in all aspects of the job
Effectively manages ambiguity in a fast-paced environment within a complex matrix organizational structure
Passion for our brands and our business

Direct Marketing Specialist Resume Examples & Samples

Detail & Accuracy
Database Management (DBM)
Critical Analysis
1-2 Years Marketing Experience

VP, Direct Marketing Resume Examples & Samples

Lead strategy and all program development for large, existing direct marketing business
Optimize existing direct-mail and print efforts
Develop new channels and refine investment across existing ones
Direct ongoing process, organizational, and cultural change within the business
Own and drive key business metrics
Built customer database and improve customer experience and satisfaction
Orient and drive cross-functional product launch and execution teams
Manage team of ~12 to individual goals and budgets
Strong analytical chops
Fast, informed decision maker
Excellent product and creative judgment

Direct Marketing Assistant Resume Examples & Samples

1+ year of related Marketing experience
Degree in a related field
Working knowledge of Tessitura
Microsoft Excel proficient
Solid analytical and research skills

Director Consumer Direct Marketing Resume Examples & Samples

(RETAIL) Own retail marketing calendar and ensure delivering quality plan and execution throughout the year
(RETAIL & eCOM) Ensure delivering all necessary tools to activate store and the concept (understanding eCOM calendar deeply as well)
Provide input into the creation of the overall Market plan
Ensure the global toolboxes deliver against the Market's retail/eCOM marketing needs
Brief Global Concepts-to-Consumer on any additional Market retail/eCOM marketing needs, obtain approval and create and execute the initiatives
Ensure the Global/Market Brand Calendar is followed throughout the Market and that any retail/eCOM work complements this
Execute Brand concepts and other retail space management solutions, with a special emphasis on key destination doors, in close collaboration with the Market Retail team
Report on performance of all retail marketing initiatives
Provide input on global toolbox performance to Global Concepts-to-Consumer
Progressive experience in brand and retail marketing and sales (preferably in retail and in the sporting goods industry)
Leadership, entrepreneur spirit and eager-ness for innovation
Fluent in Japanese

Specialist, Direct Marketing Resume Examples & Samples

Supports Direct Marketing planning, coordination and scheduling
Effectively manage Marketing Budget which includes expenses related to creative development and print production
Communicates project requirements and directs external vendors to assure project completion
Coordinates multiple priorities while meeting simultaneous deadlines and deliverables
Routes marketing materials through the appropriate brand and legal contacts
Proofing direct marketing tactics to align brand, messaging and legal accuracies
Partner with corporate on creative assets. Submit creative briefs and ensure deliverables
Provides leadership and oversight to lower-level Marketing Specialists
Gathers materials of competitive companies in the field
Helps to create reporting to measure success of Marketing programs

Specialist, Direct Marketing Campaigns Resume Examples & Samples

Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
Maximize up-sell and revenue growth of existing customers within small business
Work cross-functionally with market insight teams, product, pricing, marketing communications, base team and IT to develop and execute campaigns end to end
Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
Interpret Program measurement results to evolve marketing programs and improve ROI
Track key performance indicators (KPIs) to develop and build post mortems and success stories and learnings for up-sell related programs
Develop and create clear and concise marketing briefs and work with marketing communication/brand to create market ready content
Define, develop, and execute targeted campaigns to Bell Business Markets (wireline services)
Create compelling and strategic marketing presentations to drive buy-in and alignment across business units, stakeholders and executives
Build and maintain campaign dashboards that set measurable program targets, proactively report against campaign objectives
Manage customer list criteria, message mapping and development
3-5+ years of experience in a marketing/channel strategy role (wireless and/or telecommunications/technology an asset)
Direct/target marketing experience required
Strong analytical skills to interpret data in marketing metrics and generate insight and action
Experience and understanding of the marketing planning lifecycle and key business units such as product, pricing and marketing communications
Demonstrated ability to identify interpret and present data in a concise business impact story
Strong understanding evaluation and interpretation of marketing measurement metrics
Analytical abilities to interpret results against KPI framework
B2B experience is required

Associate Direct Marketing Analyst Resume Examples & Samples

Bachelor’s degree (in Business or Marketing, preferred)
3 years of experience in Marketing, campaign development, e-marketing, lead generation marketing or similar
2 years experience in PowerPoint required. Must provide examples of work
1 years of experience in a marketing automation tool (i.e. Eloqua, Marketo) a plus
Excellent writing skills for print and web. Examples of such work a plus
Familiar with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.). Certification on Microsoft Office is preferred
Campaign Development – 50%
Develop actionable, measurable marketing campaigns to drive qualified lead-generation
Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan
Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings
Work with sales team and resellers in supporting local shows, lunch-and-learns, etc with event materials
Program Performance – 10%
Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI
Work with research personnel to identify target audience trends and tactics
Become an expert on the performance and obstacles of success for programs both domestically and internationally
Sales Alignment - 15%
Align with regional sales leadership on plans and tactics
Analyze market and competitive data to optimize strategy in the region
Lead monthly regional field marketing meetings with sales leaders to review pipeline
Support field marketing coverage in weekly meetings with sales leadership
Digital Marketing – 10%
Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition
Plan and execute regional lead generation and nurturing campaigns, programs and events
Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
Deliver ROI focused measurement reporting
Budget Management & Planning – 10%
Develop annual and quarterly regional field marketing plan that aligns with regional sales, product marketing, and overall corporate objectives
Overall responsibility for planning and reporting of regional field marketing budget, accrual and expenditure
Other Duties as Assigned – 5%

Account Manager, Direct Marketing Resume Examples & Samples

Provide pricing and proposals for all print and direct mail projects
Attain pricing, develop grids and produce production schedules
Traffic jobs through the database marketing department, outside print vendors and internal and external lettershops
Identify external vendors for fit by project and obtain at least 3 quotes on printing as applicable for each project
Communicate and coordinate with sales team and creative in all aspect of the creative process for projects produced internally and externally
Partner with Database Marketing Department to obtain list counts and costs
Follow specification for organizing job tickets including all proposals, approvals, grids, Printstream Billing, history, postal forms, invoices and samples
Keep track of individual postal permits, such as dollar balance, expiration dates, etc
Prepare invoices for postage prior to mailings and work with internal and external lettershops to verify information needed on SS postal indicias
Billing responsibilities & customer account status verification. Ensure girds are accurate and verify margins are correct
Manage each project to ensure schedule is on track, costs are confirmed and project is produced in a timely and quality minded manner
Necessary skills include: ability to negotiate, problem solve, make decisions, be organized, set priorities and work in a deadline oriented environment
Ability to direct and facilitate direct mail projects from start to finish
Prior experience in direct marketing or advertising agency preferred
Proficiency in MS Word, Excel and Outlook

Direct Marketing Analyst Resume Examples & Samples

Supports direct mail selection, segmentation, data extraction, prospecting and processing
Analyzes and reports on the performance of direct marketing campaigns, including the presentation of key findings and strategies that can be used to develop future marketing initiatives
Supports the development of new direct to consumer marketing strategies including trigger-based messages, international emails as well as in-store marketing pieces
Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
Develops and runs reports on customer database, capture rates as well as ad-hoc reports
Liaises with 3rd party vendors (printers, outside data providers) to ensure accurate and timely processing of promotional campaign files and data hygiene processing
Ensures data integrity of all direct mail pieces, including proofing data audits against mail files and scanning bar codes for functionality and accuracy
Works closely with the IT team and outside technology companies to enhance customer database and troubleshoot problems; supports new technological integrations
Bachelors degree: marketing, business, economics
2-5 years analytic experience; experience in retail with an understanding of direct marketing required
Advanced proficiency in Microsoft Word, Excel, PowerPoint; excellent IT skills including strong knowledge and experience of database structures and CRM tools; experience with modeling and statistics preferred
Ability to communicate with all levels of the business, prioritize assignments and establish solid relationships
Entrepreneurial; ability to drive forward with goals independently

Direct Marketing Expense Controller Resume Examples & Samples

4-6 years’ experience in Auditing and Tax or Accounting preferably with multinational or professional practice in South East Asian countries (Malaysia & Singapore in particular). Compulsory that candidate has a University degree preferably in Finance, Accounting or related. A registered qualified professional accountant (CA, CPA, ACCA, CIMA, or equivalent) would be an added advantage
Understanding of DME concept
SAP and Excel
US GAAP, IFRS and local GAAP
Risk Management, Internal Controls (e.g. SOX, Segregation of Duties etc) and Auditing
Strategic Financial Consulting
Planning and organising
Review & approve DME purchase orders – 30 per week
Verify DME invoices and PO matching – 30 per week
Validate budget shift request - 5 to 10 per week
DME review (meeting) with budget owners & Stakeholder - 2 meetings
Prepare journal voucher requests – 8 per month
Balance Sheet Review (including accruals) – 7 per month
Approve inter-company debit notes relating to DME – 2 per month
Prepare DME status report for distribution to all stakeholders – 2 per month
Prepare DME actual and RE report for BU – 2 per month
Prepare DME sharing report (actual & IE by activity) for BIG – 2 per month

Direct Marketing Progrm Manager Resume Examples & Samples

Collaborate with the SME Strategy team to develop and implement multi-channel programs that support key initiatives and drive revenue for the business
Collaborate with Product Managers and the SME Strategy team to develop relevant, motivating offers and incentives for multi-channel marketing campaigns
Manage and consult with outside agencies for creative development and messaging; manage budgets and timelines to maximize return; and coordinate with print vendors, mail houses, and other vendors to meet deadlines while adhering to quality standards
Work closely with CRM/Research/Business Intelligence staff to generate targeting and segmentation, leverage modeling capabilities, and perform campaign and vintage analysis
Monitor, interpret and report multi-channel marketing campaign performance to stakeholders and executives; provide strategic direction and guidance based on analysis of results. Strong written and verbal communications skills are valuable in this regard
Collaborate with sales teams’ management to support and provide guidance to local and regional marketing groups whose customers may be contacted by multi-channel marketing efforts. This includes developing close partnerships with SME-focused sales teams that focus on particular segments of the business population
5 + year’s experience in managing multi-channel marketing programs within the financial services industry
8+ years marketing experience
Bank product and service knowledge; experience with small and medium-sized business marketing preferred
Knowledge of data processing and lettershop techniques as related to direct mail production
Strong understanding of retail banking business drivers, business development concepts, and strategy related to customer cross-sell and prospect acquisition communication
Experience navigating compliance and legal reviews through positive relationships and effective communication
Demonstrated ability to work independently and to plan and manage complex projects in a matrix environment
Proven understanding of budgets and finances
MS Excel and PowerPoint
The role requires little travel and will be based in San Francisco, CA

Digital & Direct Marketing Associate Resume Examples & Samples

Support the Direct Marketing Manager by driving acquisition to The Wall Street Journal and Barron’s through the direct mail marketing channel
Supports Digital Acquisition Manager by driving Wall Street Journal subscriptions through paid, owned and earned digital channels
Regularly track subs orders and marketing activity results by country
Develop market knowledge by country for both the WSJ supply chain, and competitor sales and activity
Competitor monitoring to identify growth opportunities
Analyze data and provide insight on sales performance, meanwhile identifying opportunities for further growth within the sales channel
Monitor industry competitors to stay aligned with current marketing tactics and provide test recommendations
Develop promotional and marketing mechanics to increase sales, upon approval, implementing on time and within budget
Maintain and streamline reporting and forecasting, ensuring accurate data is distributed internally; update as necessary with the operations team
Develop strong relationships internally and externally to ensure successful creative campaigns, impacting sales and revenue growth within agreed brand guidelines
Track expenses and provide month-end forecasting estimates
Be familiar with the WSJ reader research, and other Dow Jones products in order to communicate the primary benefits to potential WSJ members through our marketing material
Have a passion for staying up-to-date on global breaking news, politics and trends in technology and innovation
Self-starter with a strong attention to detail and focus on results
Understanding of channels, tools and techniques used in digital marketing
Target driven approach to driving subscriptions
Ability to manage multiple projects and priorities simultaneously
Thorough understanding of Dow Jones’ Marketing Strategy
Understanding of shoppers and the newspaper industry

Director, Direct Marketing Resume Examples & Samples

Develops and implements effective direct mail, telephone, electronic and new media strategies
Coordinates solicitation timing with Annual Giving colleagues and multiple constituent partners, and the marketing and communication needs on behalf of the Office of Lifetime Philanthropic Engagement and Annual Giving
Serves as internal project manager for direct marketing projects handled by direct mail vendors and in-house projects. This includes setting timelines, managing workflow, tracking project progress, and identifying and resolving road blocks
Oversees and strategize bench-marking, measurements and reporting. Utilizes state-of-the art annual giving techniques and analytics to maximize efficiencies and results. Provide essential analysis for key stake-holders and partners for the purpose of reporting and future planning
Prepares and manages relevant program budget lines. Analyze budgets for strategic use, transparency and future programming
Experience working in Development or similar field with transferable skills
Substantive, progressively responsible experience in academic fundraising or a related field regarding direct marketing and communication
Demonstrated experience in production management and marketing
Demonstrated management experience is highly desired
Significant experience in academic fundraising or a related field regarding direct marketing and communication is highly desirable
Experience in annual giving, direct marketing, with production management experience within a higher education setting is a plus

Responsible for Direct Marketing Resume Examples & Samples

1) Database (DB) update
You are responsible for Paris client database update and for the quality control of information
You provide daily coaching and advice to database users in the Paris office (Partners, executive assistants)

Manager, Direct Marketing Resume Examples & Samples

Lead the direct marketing and sales strategy for customer acquisition for all products to prospects and existing customers for the sales channel
Develop sales execution strategies with third party vendors to execute and exceed Charter product sales, revenue, yield targets and profitability goals
Manage marketing campaigns developing concepts and strategies to drive month over month sales growth
Work cross-functionally with Sales Channel support teams including Finance, Legal, Business Intelligence, Operations and Database Management
Engage in ongoing Marketing initiatives including new programs, offers, tests and product launches as needed
Active management of vendor partners and optimization of vendor sales performance and expense management
Develop creative ideas and innovate new offers, incentives, and promotional pricing ideas as well as identify operational efficiencies to further enhance marketing and sales effectiveness and success
Travel as needed to vendors
4 – 8 years of Marketing experience, preferably 2 or more years specific to Direct Marketing

Direct Marketing Executive Resume Examples & Samples

Execute simple, clear and compelling communications to stimulate on and offline response in line with targets
Execute a rigorous test and learn approach to activity to ensure plans are driven by insights and data
Support manager and team by pro-actively seeking out new channels and innovative ways to unlock sales
Work collaboratively cross functionally and with external partners and internal stakeholders
Closely monitor and interrogate campaign performance, reporting to stakeholders weekly with a clear recommendations of next best action
Day-to-day responsibilities include: campaign management includes the administration, briefing & management of creative, print production, media/data, forecasting, tracking and reporting and co-ordination of external agencies and internal departments involved in campaigns

Manager, Direct Marketing Resume Examples & Samples

Proactive management
Travel to vendors
Telemarketing experience a plus (not required)

Manager, Direct Marketing Resume Examples & Samples

Managing Direct Mail workflow – coordinating schedule, list execution, creating campaign summary validation, etc
Define customer segments, drive CRM lifecycle strategy, and identify key tactics to increase customer engagement and interaction for Direct Mail
Plan customer segmentation strategy and optimize cadence and frequency to support business priorities/sales plan and managing customer attrition across various marketing touch points
Work with Supervisor to assist in providing strategic guidance to Merchandise Marketing and Digital teams in support of Direct Marketing efforts, which includes Storewide/Sitewide, Category, or Vendor mailings. Guidance will consist of analytic approach to support strategy of goals, circulation recommendation, and control group sizes
Analyze ad hoc customer behavior, trends and customer segments to support Direct Marketing. Provide strategic thinking on customer insights with sound recommendations on how to drive increase sales and customer behavior
Assess customer response performance and provide insights across business categories/channels and recommendations across organization, including senior management
Demonstrates outstanding knowledge of customer databases with the ability to share the knowledge with team members. Be able to problem solve to ensure highest level of data integrity reporting. Help define customer database requirements and work with both internal Technology and external vendor teams to implement and validate data and database changes
Develop and/or optimize business processes for targeting and contact strategy as necessary
Collaborate with internal and external business partners in the delivery of strategic projects and initiatives to enhance Direct Marketing program
Manage team of Analysts focused on
Minimum of 5-7 years experience in CRM marketing and consumer promotions; 1-2 years of direct supervisory experience and talent development recommended
Advanced knowledge of industry CRM communication tactics
Experience with database marketing, relational databases, business intelligence tools, data analytics, and campaign execution required
Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications. SQL, Unica and Business Objects knowledge a plus
Ability to prioritize and provide consistent attention to detail. Must be able to work in a deadline driven environment
Self-starter with strong communication, organization and prioritization skills
Proven analytical abilities are a must

Analyst, Direct Marketing Resume Examples & Samples

Maintain and manage direct marketing campaigns supporting direct mail calendar events - coordinating schedules, creating campaigns, list execution, summary validations, etc
Work with Supervisor to assist in providing strategic guidance to Merchandise Marketing, and digital teams in support Direct Marketing efforts, which include Storewide/Sitewide, Categories and/or Vendors. Assist in developing analytic approach to support strategy of goals, circulation recommendation and control sizes
Maintain direct marketing schedules to ensure accurate and timely output of customer files so all production deadlines are being met
Support campaign selection with sound analytic methodology by analyzing customer response behavior and understanding of customer data base analytics
Analyze customer purchasing behavior, trends and customer segments to support Direct Marketing (Direct Mail and Digital). Work with other areas of the organization to support analytic initiatives. Provide strategic thinking on customer insights and partner with supervisor to develop sound recommendations on how to drive increase sales and customer behavior
Develop in-depth knowledge of customer database to optimize campaign selection and analysis of our customer. Support projects of data enhancements with assistance to validate the changes. Be able to problem solve to ensure accurate campaign execution and analysis
Work with outside business partners to define campaign requirements and provide recommendations with overall database and campaign knowledge
Manage Advertising Financial System to ensure accurate reporting of financial reporting
Four-year degree in Business, Marketing, CRM marketing or other related fields
Experience with relational databases, business intelligence tools and data analytics, a plus
Direct Marketing and/or retail experience would be a plus
Very strong written and verbal skills
Ability to prioritize and provide consistent attention to detail
Must be able to work in a deadline driven environment to achieve business goals
Must demonstrate computer skills, and aptitude for technology, including proficiency with Microsoft Office software (Word, Excel, PowerPoint, etc.)
Understanding database application, SQL, Unica and Business Objects a plus
Ability to get things done in a dynamic environment and ability to problem solve

Mgr, Multicultural Direct Marketing Resume Examples & Samples

Strong critical thinker
Attentive to details; Team oriented
Proficient in Microsoft Office applications – PowerPoint, Excel, Word
Relevant B2C marketing experience (minimum of 10 years)
Direct marketing, particularly direct mail, email and digital/social (minimum of 10 years)

Assistant Director for Direct Marketing Services Resume Examples & Samples

Create/edit HTML and CSS templates
Administer landing pages and webforms using CMS tools such as WordPress
Define form data capture specifications and routing rules
Manually manipulate lead data when necessary
QA all creative executions prior to launch
Working knowledge of production and filming processes for email and video creative development

Leader, Direct Marketing Resume Examples & Samples

Support the implementation of the Managed Services strategy in MEA
Launch a variety of direct marketing campaigns to drive profitable cards portfolios
Develop and execute marketing strategies, full-fledged communication plans for cards portfolios
Launch targeted campaigns to drive profitable and measurable customer behavior on the cards portfolios of banks as activation, retention, spend, retention etc. through different channels
Develop communication content for direct marketing campaigns
Quantify budget of campaigns and impact
Measure performance of communication and ROMI
Develop dash boards to measure cards business performance
Manage direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies
Support to drive managed services revenue within the region
Facilitate sales and be responsible for delivery of Managed Services solutions in MEA
Align Managed Services’ capabilities and initiatives with the priorities jointly set by MasterCard Advisors and the MEA region
Contribute to closing sales opportunities identified by MasterCard Advisors account cluster leads, for example by

Direct Marketing Channel Manager Resume Examples & Samples

Keeps abreast of the best practices in direct marketing and shares them with colleagues
Builds relationships with marketing and line of business partners in order to best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing
Presents regular direct marketing updates to appropriate partners and division senior leadership, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term
Overall management of planning, budgeting, and execution direct mail, statement, and other 1 to 1 targetable channels
Responsible for writing and/or editing content for direct, statement and landing page channels to ensure results
Partners with the other channel managers, especially the advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels
Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
Champions positioning efforts to ensure that tone is consistent across channels
Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line
Works with Customer Insights team to enhance list request process, such that it is streamlined and errorless
Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets
Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank
Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management
Complete other related duties as assigned
Bachelor’s degree and 7 years of experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk
In lieu of degree, 12 years of experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk
Minimum five years project management experience
Project and time management skills
Sound creative judgment with advertising/direct marketing production knowledge
Direct marketing planning knowledge
Excellent written, verbal and negotiation communication skills

Digital Marketing & Direct Marketing Optimizaiton Analysis Manager Resume Examples & Samples

Develop and execute Departmental Data Strategy, including partnerships with Enterprise Analytics and Technology Services
Develop and execute data toolset architecture to democratize data and reporting throughout the department
Create ROI and ROAS based decision frameworks partnering with the Finance Team
Analyze reports (web analytics, ranking reports and conversion data) and provide meaningful insights that explain current performance along with forecasting near term future performance
Define and implement sales attribution models in order to better understand our end to end results
Define and produce weekly and monthly reporting packages, identifying trends and issues in the business on a proactive basis
Identify and own team reporting as a central source of “truth”
Collect and collate data from multiple sources to provide a comprehensive view of the customer journey
Partner with Enterprise Analytics to ensure successful analysis and reporting for key strategic projects across our teams
Initially a department of one, but required to develop team structures and hire team as approved
8-10 years of hands-on Digital Marketing and/or Direct Marketing Analytics
Masters in Statistics, Engineering, Operations Research desired. Bachelors Required
Experience developing and implementing data strategies
Experience in developing end user reporting tools
Ability to provide specific optimization recommendations for ongoing analytic support
Experience with Site Catalyst. Proficient with Microsoft Office Tools, Proficient with basic SQL
Experience with SAS or other statistical analysis tools
Knowledge of financial industry products and services with a focus on consumer banking products and services
Attribution Software Tools (Adometry or C3 or other)
SAS or equivalent

Direct Marketing Channel Manager Resume Examples & Samples

Identify business unit marketing and/or communication campaign needs based upon business objectives
Develop content for direct, statement and landing page channels to ensure results
Management of planning, budgeting, and execution direct mail, statement, and other 1 to 1 targetable channels
Develop and manage marketing campaign budgets
Evaluate campaign for effectiveness in meeting business objectives
May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives
Minimum of 5 years of experience in managing marketing campaigns in a client or agency environment
Banking experience is ideal
Excellent PC skills with proficiency in software programs utilized by department
Sound creative judgment with direct marketing production knowledge

Direct Marketing Analyst Resume Examples & Samples

Analyze the performance of rented lists and advise best mailing techniques to maximize response and customer lifetime value
Contribute to the development and execution of Uline's bi-annual catalog acquisition marketing strategy through shared intelligence of prospective customer performance and coordination with circulation manager
Manage day-to-day magazine library functions to ensure data accuracy and completeness across all publications. Remain up-to-date on publications available to Uline and their potential
Coordinate and own prospective customer intelligence within the Direct Mail Acquisition team
Consult with Customer Retention and Production teams related to list processing specific to acquisition efforts

Manager, Multicultural Direct Marketing Resume Examples & Samples

Ability to think creatively
Ability to build strong relationships with customers and colleagues
Knowledge of Microsoft Office applications with a high-level of proficiency in PowerPoint
Must possess strong writing skills in English

Manager, Direct Marketing Resume Examples & Samples

Partner with merchants and suppliers to develop relevant targeted customer communications, including but not limited to, direct mail, email, programmatic, etc., that drive long term customer loyalty. Assist in campaign strategy that delivers best in class customer targeting that generates a positive response rate, ROI and meets aggressive supplier partnership goals
Bachelor’s Degree and at least 5 years of experience in marketing OR High School Diploma/GED and 7 years of experience in marketing
At least 3 years of project management experience (planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
At least 3 years of experience with leveraging customer data to drive marketing efforts, including campaign management of communications
Experience developing and delivering presentations to various audience levels within an organization
Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling)
Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font)
Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns)
Retail, CPG, and/or Health and wellness knowledge
Prior experience working with or within merchandising or marketing teams
Prior marketing knowledge
Experience in the indirect management of team members

Analyst, Direct Marketing Resume Examples & Samples

Partner with merchants and suppliers to develop relevant targeted customer communications, including but not limited to, direct mail, email, programmatic, etc., that serve specific brand objectives. Assist in campaign strategy that delivers best in class customer targeting that generates a positive response rate, ROI and meets aggressive supplier partnership goals
Act as expert with in-depth knowledge of loyalty direct marketing and its translation into business strategies
Bachelor's Degree OR High School Diploma / GED and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
Experience with MS Office Suite
Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
Master's Degree OR MBA

Direct Marketing Analyst Resume Examples & Samples

Analyze the effectiveness of direct marketing campaigns
Track and analyze performance of existing customers and identify opportunities to optimize pricing
Support monthly business forecast
Manage projects from inception and planning to deployment and iteration
Prior Auto Finance is a plus (or related consumer finance product)
Experience with Tableau, databases/SQL/SAS, and business intelligence tools is a plus

Analyst, Direct Marketing Resume Examples & Samples

4 year College degree or equivalent, with emphasis on analytical skills used for business, social sciences
2-3 years work experience in apparel retail (Merchandise Marketing, Buying, Planning), management consulting (Strategy & operations), statistical analysis, marketing research, and/or experimental design
Understanding of demographic and geographic concepts
Computer skills (intermediate level) including: Microsoft Office Suite including Access, SQL, SAS
1-2 years experience using a relational database in a business environment
Cartographic experience using ArcGIS or Prime Location mapping software desirable
Good analytical skills including the ability to synthesize data, interpret results, draw conclusions, and present actionable business plans
Ability to partner with statisticians and data base analysts and build on their experience
Attention to detail and commitment to absolute accuracy and delivery of high quality work
Strong active listening and interviewing skills; thrives in a fast-paced environment
Strong communication skills, including ability to engage with and present to senior leadership

Director, Direct Marketing Resume Examples & Samples

Your acumen to be analytical and strategic
Your ability to evangelize A/B and multi-variate testing
Your experience to advance trigger and programmatic direct marketing capabilities based on customer needs, actions, propensities, behaviors, attitudes, etc
Your ability to see the “storyline” in data
You have demonstrated ability to confidently interact with and influence senior organizational leaders; along with the ability to analyze data, synthesize and present results to senior executives
You are highly collaborative and enjoy working in a highly matrixed environment
Passion for being customer obsessed
Innovative thinking and smart risk taking
Your experience working in a regulated industry
Strong attention to details, project management skills and ability to multi-task and prioritize

VP, Consumer Direct Marketing Resume Examples & Samples

Responsible for the development of online creative and media including search, online and social to support B2C marketing campaign
Develop comprehensive acquisition strategy for the direct distribution target audience, across products and marketing channels, including test/learn activity on channels, products, and incentives
Partner with product owners to identify innovative product enhancements relating to the direct to consumer customer experience
Define and manage full funnel lead nurture communications program to engage individuals throughout the sales process, leveraging enterprise content strategy where appropriate
Partner with brand and analytics teams to drive effective integration with brand initiatives and measurement of marketing activities
Apply strategic, conceptual and analytical expertise to connect our direct response approach to our broader marketing strategy and specifically leverage experience bridging the gap between offline and online marketing
Work closely with enterprise brand, media, and creative services functions to ensure appropriate brand standards are met as well as coordinating direct consumer campaigns with brand activities
Leverage internal creative services as well as external approved agencies to drive cost, quality and brand consistency
Manage the direct consumer creative development process including concept reviews, development production, capturing feedback forms and coordinating with corporate marketing/brand, legal, institutional partners
Evaluate LOB products, proof point and message for "marketability" and ability to drive resonant creative with target audiences
Partner with cross-functional teams (product manager, marketing, legal, compliance, risk, fraud, operations and IT) to ensure that brand and advertising requirements are understood and appropriate execution and support strategies are implemented
10+ years’ experience in leading direct marketing efforts
5+ years of financial services experience with a strong preference for asset management/investment industry experience
Demonstrated ability to produce world-class advertising inside a larger branded organization
Experience leading digital marketing, including OLA, search, social, mobile, microsites and emerging marketing technologies
Ability to build value propositions through customer insight work
Proven track record of developing a marketing- and brand-centric culture and building consumer-focused digital businesses in large, complex environments
Proven track record in leading, developing, and building high-performance cross-functional team
Visionary thinker with exceptional ability to collaborate, influence, mobilize and energize complex cross-org and cross- functional teams….someone who can be as effective through influence as through direct control
Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines
Able to determine the right path when faced with ambiguous situations, lack of complete data, and the need to prioritize among multiple possible paths in a time sensitive manner
Able to deliver clear and compelling strategies and presentations to senior management and partner groups

VP, Consumer Direct Marketing Resume Examples & Samples

Apply strategic, conceptual and analytical expertise to connect our direct response approach to our broader marketing strategy and specifically leverage experience bridging the gap between online and offline marketing
Work closely with the enterprise brand, media, and creative services functions to ensure appropriate brand standards are met as well as coordinating direct consumer campaigns with brand activities
Leverage internal creative services as well as external approved agencies to drive cost, quality, and brand consistency
Manage the direct to consumer creative development process including concept reviews, development and production, capturing feedback form and coordinating with corporate marketing/brand, legal, institutional partners
Evaluate LOB products, proof point and messages for “marketability” and ability to drive resonant creative with target audiences
Partner with cross- functional teams (Product Managers, Marketing, Legal, Compliance, Risk, Fraud, Operations and IT) to ensure that Brand and Advertising requirements are understood and appropriate execution and support strategies are implemented
Proven track record in leading, developing, and building high-performance cross-functional teams
Visionary thinker with exceptional ability to collaborate, influence, mobilize and energize complex cross-org and cross- functional teams… someone who can be as effective through influence as through direct control

Direct Marketing Specialist Resume Examples & Samples

Qualify incoming inquires for Product Inspection (PI) products to determine if they are “Sales Ready Leads” or remain as “Prospects” within our CRM database
Regular nurturing of “Prospects” through email or phone contact until they either become a “Sales Ready Lead” or a “Dead” contact within the CRM
Support specific PI market penetration & segment marketing programs by conducting base line marketing research on Accounts, Contacts, and Market Segments using the internet, tele-research, and email
Support specific Product & Service follow-up initiatives including customer satisfaction surveys & quote follow-up
Maintenance of the CRM Account and Contact database including data entry, maintenance, and clean-up activities
Assistance with Marketing, Sales, Service, and Administration functions as required including assembly and fulfillment of campaigns (such as mailers), compilation of reports and statistics
Work with other METTLER TOLEDO organizations on joint projects and programs
Other duties as required to meet department deadlines or Customer commitments

Director of Direct Marketing Resume Examples & Samples

Help drive the Zynga customer retention strategy by developing a comprehensive email and push program for multiple game studios
Lead, mentor and inspire a global team of Lifecycle Managers
Lead the cross game user contact strategy and manage overall email file health and productivity
Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, win-back, cross-sell and up-sell programs
Manage creation and execution of email marketing campaigns that deliver against business goals
Create data-driven, dynamic email and push campaigns and tests that deliver against ROI targets through a highly segmented customer base
Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement, retention, and installs
Contribute to comprehensive testing & reporting matrix that accurately assesses delivery, profitability and performance of each email campaign on a daily, weekly and monthly basis
Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
Develop strong relationships with game studios to continually test and optimize programs
BA required; MBA preferred
5 – 7 years lifeycle/retention marketing-specific experience
2+ years of demonstrated success managing and growing a team
Demonstrated success in managing high volume integrated email and push marketing programs for consumer audiences
Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
Expert knowledge of email marketing/CRM tools
Strategic CRM focus and can suggest creative solutions in-line with business objectives
Self-starter with ability to thrive under pressure in a fast paced environment
Understanding of HTML, basic image editing functions with an eye towards award-winning email designs
Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed
Experience with social media and/or strong interest in the gaming industry
Exceptional communication skills and with a team-first attitude

Associate, Direct Marketing Resume Examples & Samples

Leverage direct marketing channels to target new customers and drive loyalty for existing customers
Coordinate cross-teams to ensure optimal execution of campaign and non- campaign related direct marketing activations
Continuously monitor data for precision of targeting and optimize strategies for channel activations
Focus on leveraging creative advanced digital opportunities to messaging and support customer actions
Marketing content creation experience/skill is an added advantage

Senior Direct Marketing Specialist Resume Examples & Samples

Bachelor’s degree in Business Administration, Marketing, IT, or related field
5+ years direct marketing experience with an emphasis on database marketing
Technically savvy with database / CRM systems, SQL experience a plus
Advance Excel skills including vLookups, data imports, pivot tables, and statistics
Experience with direct mail campaigns
Smart, creative, and clever

Direct Marketing Specialist Resume Examples & Samples

Serve as the primary contact for in-house management and execution of email and direct mail initiatives across three brand portfolio
Partner with internal and external teams to design direct marketing communications, promotions and landing pages
Execute direct mail and email marketing to drive measurable customer behavior such as engagement, retention and usage
Manage and lead marketing projects, coordinating with internal and external teams to ensure that direct marketing campaigns meet deadlines and corporate standards/requirements
Manage campaign workflows , list development and deployment through campaign management and market automation tools
Develop, monitor, and analyze key marketing metrics (open rates/click-through/deliverability/etc.) to ensure campaign objectives and revenue goals are met
Work to minimize list churn while increasing the productivity of email sends
Make recommendations for enhancing campaign effectiveness, ways to streamline processes, and create synergies across brands while optimizing resources and costs
Maintain current knowledge of direct marketing best practices as well as CAN-SPAM laws to meet all compliance requirements
Help manage third party agency partners and email services provider
Bachelor’s degree in Business, Marketing, Information Technology related, or other applicable field required
3+ years of experience in direct marketing, CRM Marketing, database marketing or marketing analytics experience required (previous experience in email marketing, an agency setting or marketing department preferred)
Hands-on experience using marketing automation tools, specifically campaign management and email deployment tools (SAS Customer Intelligence Studio and/or Salesforce Marketing Cloud experience considered a plus)
Previous experience managing third-party vendors required
Previous experience using data to develop actionable insights required
Previous experience analyzing key marketing metrics required
Knowledge of SQL considered a plus
Retail, travel or automotive experience considered a plus
International marketing experience considered a plus
Aptitude for technology combined with solid business experience and marketing practices
Highly organized with ability to handle multiple projects simultaneously
Proven leadership in a team-oriented environment demonstrating the ability to work cross-functionally to complete projects in an effective, time-efficient manner
Strong attention to detail and an eye for quality

Head of Direct Marketing Resume Examples & Samples

Develop and gain agreement to a detailed fully costed three year strategic roadmap to build the direct business
Lead, develop a team of people to build a highly profitable direct business
Coordinate with Global team resources maintaining strong relationships to identify opportunities to leverage expertise, share best practice and enrich the results of all direct activities
Influence key business areas such as the operation and distribution in seamless high quality execution of the agreed strategy for the direct business
Leverage segmentation activities to support a highly targeted direct business based on customer needs
Development of web capability and digital platforms to engage customers and prospects
Refine and work with digital team to execute digital strategy to support the direct strategy with strong digital platforms, clear search engine optimization, banner advert, google ad plans
Establish a rolling campaign plan built on test and learn principles with clear KPI’s to assess effectiveness to determine which programmes to roll out and which to stop
Provide clear input on the requirements for new products and collaborate with the product team based on customer insights and fit with overall direct to consumer strategy
Develop relationships with third parties such as aggregators, lead brokers and promotional partners to build the direct business and value proposition
Execute a membership program to support development of a 5M+ owned prospect database to support future acquisition
Initiate and maintain relationships with other Asia Pacific operations (and potentially CIGNA divisions) to identify opportunities for product development; cross-fertilization and leverage of expertise and systems
Formulate, recommend and implement cross functionally strategic and tactical campaign plans for maximizing business target
Accountable for both revenue and profit target achievements of the business through all channels
Maximize and ensure adequate technical support function delivers effective process and workflow in all channel including Central Sales & Services
Develop clear market positioning linked to our overall brand values
University Graduates with relevant business qualification
Minimum 10 years relevant experience preferable in insurance field
Marketing experience in multi-national company
Customer focus to provide relevant solutions that meet needs
Dealing with ambiguity in managing a three year plan – flexible and comfortable in an environment of constant change
Managing vision and purpose to motivate our teams and provide a compelling vision to local and global resources
Strong organizational agility and ability to get things done collaboratively
Strong business acumen and courage to execute
Enthusiastic with positive attitude
Self-motivated – willing to take the initiative
Result oriented and high achievement drive

Direct Marketing Account Manager Resume Examples & Samples

Maintain customer satisfaction / resolve queries / provide ongoing status
Project management to ensure delivery dates are met
Maintain detailed electronic / job bag procedures as they develop
Managing stock and budget levels
Review existing processes and stock to drive cost down and value up
Review existing processes to reduce lead times
Maximise VAT efficiencies
Substantial sector experience in a direct mail production environment, direct mail account management role
Broad experience in commercial / digital print / Direct Mail activities
Experience in a fast paced environment where rapid, customer focussed change management is a norm
Capable of working autonomously or as part of a team
Project / Account Management experience
Ability to manage multiple tasks in fast paced environment to tight deadlines
Excellent interpersonal skills and ability to build relationships and rapport with customers
Must be able to function at all levels of the business, and not be afraid to role sleeves up when necessary
Good problems solving/analytical skills and able to work under pressure
Purchasing and strong negotiation skills and the ability to identify opportunities
Computer Literate
Detailed understanding of print production methods/processes/project management
Detailed understanding of direct mail and its production methods/processes
Experience of working in a client account management role, developing and building a relationship, resolving issues, working strategically to meet business goals
Print buying experience desirable

Assistant Director, Direct Marketing Resume Examples & Samples

Two to three fundraising or Telefund/phonathon experience in higher education
Two to three years marketing experience
Proficient using personal computers in a Windows environment
Familiar with word processing and spreadsheet use
Able to plan and implement effective marketing strategies
A record of success in expanding donor participation in giving efforts
Strong interpersonal, speaking and writing skills with the ability to speak before groups with ease
Strong time management and organizational abilities
Energetic and self-motivated
Able to maintain confidentiality regarding fundraising efforts
Strong team management skills in working with diverse personalities and interests
Able to delegate responsibilities to others as necessary
Mature judgment, integrity, and sensitivity to the needs of others
Knowledge of Campus Call, fundraising database software concepts and experience in manipulating database information
Proven track record in the execution of successful Telefund programs including, but not limited to, the setting of dollar and participation based goals and the corresponding strategies to achieve them

Manager, Direct Marketing Resume Examples & Samples

Contribute to the flawless execution of national direct marketing campaigns targeted to multicultural markets to drive sales and results across all product lines
Work closely with the Multicultural Strategy team to ensure segments, messaging, and product offerings are aligned
Build list plans and mail matrices, work closely with the database marketing team to ensure flawless segmentation and list execution
Strive to outperform defined response targets for direct marketing programs inclusive of acquisition, customer upgrade and email, and recommend opportunities to improve results
Communicate with the multicultural team and their vendors about production formats, templates, schedules and guidelines
Contribute to response tracking and analysis as needed, and produce post campaign performance reports
Support the direct mail budget and report on expenses
Maintain and communicate campaign calendars for all campaigns
Collaborate with teams across marketing and the entire organization to plan and execute trigger programs
Proof read to match creative, versions and other campaign elements
Expertise in direct marketing (especially direct mail and email) with knowledge of production processes, list segmentation, key performance metrics and measurement methodologies
Advanced Excel skills (pivot tables and V-Lookups)
Highly developed capacity for teamwork and a strong focus on the customer
Ability to manage multiple projects from beginning to end
Ability to work under pressure in a changing environment
Direct marketing experience: 6+ years
Marketing management 4+ years
Project Management 4+ years
Working knowledge of Spanish helpful but not required
Knowledge of cable television, high speed Internet and phone products and
Services preferred

Direct Marketing Summer Internship Resume Examples & Samples

Conduct data mining and analysis to identify process gaps
Work with internal creative services team and external agencies
Measure marketing performance and identify levers for improvement
Assist cross-functional teams with problem resolution, provide consultative services and guidance
Assist in development and execution of process improvements to reflect new business requirements
Creative development of direct mail, email and digital campaigns, and production vendor management
Act as liaison between sales resources, business, and development teams to research data issues and help define business rules
Create written and graphic documentation to capture business and functional requirements, including use case and activity diagrams, as necessary
Understand product lifecycle principles and processes
Self-starter who actively supports and engages with the team
Ability to work independently in a high-pressure, fast-paced environment
Ability to collaborate with stakeholders to identify needs through application design sessions
Ability to interact effectively with all levels of management with tact and professionalism
Proactive and able to independently review and summarize release requirements, and quickly become adept at feature areas

Direct Marketing Intern Resume Examples & Samples

Assist in the creation, implementation and execution of accurate direct marketing plans for Harry & David, Wolfermans, and Stock Yards
Communicate and coordinate with internal and external partners to ensure accurate execution of all direct marketing campaigns
Assist in analyzing campaign results and provide timely insight and reporting to the Direct Marketing and cross-divisional teams
Assist in performing ad-hoc analytics to support company objectives as needed

Senior Direct Marketing Analyst Resume Examples & Samples

Collaborate with lead direct marketing analysts, business owners/stakeholder to determine targeting and reporting requirements
Contribute to recommendations based on best practices for targeting and segmentation, and translates business needs into requirements for Advanced Analytics & Reporting
Support in the generation of mail matrixes when required for reporting and segmentation purposes
Aides in coordination of mail matrix with production and ensures inbound and outbound files are formatted per specifications for production and any inbound data files being returned
Review Advanced Analytics & Reporting QC report with business requester to ensure the mail file includes the intended targeted audience prior to initiating mail/email file generation process
Performs QC of live proofs to ensure accurate print/digital production
Manipulate data files when required to fulfill requests from other business areas as needed (e.g. provider, client/group, pharmacy) to remove duplicate records and format files when involvement from Advanced Analytics & Reporting is not required
Support execution of ongoing monthly/quarterly marketing mailings: acting as single point of contact within Marketing Operations; coordinate with client and membership areas each month to ensure mailings include proper target audience; generates user friendly QC reports for client and membership sign-offs, and uploads files via FTP to outside vendors

Senior Strategist, Direct Marketing Resume Examples & Samples

40% Planning
Clear understanding of the media planning process, and ability to support Supervisor across a multitude of client deliverables
Highly organized with ability to manage and complete multiple deliverables within due dates
Ability to work as part of a team and speak to concrete examples of past collaborative experience
Strong written and verbal communication plus presentation experience (ability to effectively and comfortably communicate and interact with clients and vendors)
Proficiency and creativity in Excel and PowerPoint

Strategist, Direct Marketing Resume Examples & Samples

Foundational understanding of the media planning process, and ability to support Senior Strategist and Supervisor across a multitude of client deliverables
Invested interest in the principles of advertising, marketing and media
Proficiency in basic Excel and PowerPoint functions – with ability to recognize and discuss how those functions can or should be applied relative to the media planning process
Proficiency in basic functions within systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)

Assistant Strategist, Direct Marketing Resume Examples & Samples

60% - Administrative Responsibilities
Support strategist and team across a multitude of client deliverables
Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up-to-date)
10% - Learning Tools
Acquire basic understanding of number relationships, media math and terminology
Naturally analytical and results oriented with a love for using data to make informed recommendations
Highly organized and good sense of time management and working under deadline pressure
Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
Strong Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal

Manager, Direct Marketing Mastercard Advisors Resume Examples & Samples

Launches a variety of direct marketing campaigns to drive measurable customer behavior such as acquisition, activation, and usage through different channels
Manages direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies
Contributes to closing sales opportunities identified by MasterCard Advisors account cluster leads, by presenting at client meetings, providing input to proposals and developing needs-based solutions
Leads problem-solving efforts and structure the project work plan
Develops new solutions and supporting sales materials, particularly based on data insights, customer lifecycle management
Develops compelling presentation materials, following well-structured storylines Supports Market lead with supplier management and project documentation
Extracts and applies best practices globally and across Latin America, identifying opportunities to both import and export best practices and solutions
Partners with other Mastercard divisions (Marketing, Product, Services) to incorporate appropriate offering into projects

Senior Direct Marketing Analyst Resume Examples & Samples

Work independently with limited supervision
Collaborative across a large-scale organization
Understand how to manage and manipulate large datasets
Be highly detail oriented

Associate Brand Director, Direct Marketing Resume Examples & Samples

20% - Team Development
10% - Stewardship
Develop and foster positive rapport and champions trust with the client
Drive the team’s understanding of client’s business and uncovering of motivations/needs
Collaborate with the Brand Group Director and Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic business solutions
Develop internal and external processes and cadence for streamlined and timely work flow
With leadership and support from the Brand Group Director, manage the day-to-day operations of the Brand Team to ensure consistent and high quality client deliverables
Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
Support the Brand Group Director in managing performance reviews, coaching to maximize success, setting goals for career development
Participate in and/or lead the interview process for new candidates
Minimum 5-7 years’ of experience in media planning and strategy within Direct Marketing
Strong digital strategy experience (search, programmatic, etc.)
Strong Leadership skills and experience developing a team of media professionals

Budget Analyst, Direct Marketing Resume Examples & Samples

15% - Facilitate, track and report on client authorizations
40% - Manage and report on client authorizations against purchased
25% - Manage and track client invoicing
10% - Client communication
5% - Support audit needs
Work with Brand Team to identify media activity to be billed, from planned budgets to original buys to final reconciliation
Understand the media flowchart
Use SBMS & HMI Web to pull and review relevant reports (financial summaries, client activity reports, insertion order summaries, estimate log reports) to identify all media activity is accounted for; follow up with activation where necessary
Establish and reinforce timelines related to billing and media reconciliation
Generate soft/draft bill to provide to Brand Account Group for their approval
Clarify any discrepancies with Brand Team and or Media Buyers
Prepare client billing packet, including cover memo any supporting documents that are required by client
Provide final billing packet to client
Facilitate communication between activation and the billing team to ensure timely reconciliation in compliance with Horizon policies and contractual obligations
Work closely with client finance team to deliver accrual requirements
Report on status of estimate and reconciliation billing (where applicable)
Support audit needs
Would be POC for client(s) for all items mentioned above

SVP Managing Director, Direct Marketing Resume Examples & Samples

40% - Account Leadership / Client Relations
30% - Strategic Leadership
25% - Team Development
5% - Agency Operations & Growth
Set strategic vision for the account and organize team structure and activities to deliver upon the goal
Advance the client relationship by building trust and maintaining positive rapport through clear understanding of client’s business, sound strategic leadership and partnership commitment
Lead strategic marketing approach by understanding and implementing standard methods of investigation, analysis and research, and evaluate current health of client business via analysis of relevant business metrics while also seeking new media solutions to deliver on clients’ goals
Maintain efficient, balanced and equitable work structures based on workload, available staff resources and taking into account staff strengths/weaknesses relative to client needs
Manage professional team growth by monitoring performance and guiding in career development
Tap into HMI resources/tools and collaborate with the Managing Partner and partner agencies to offer clients holistic business solutions
Find and deploy relevant organic growth opportunities for current clients
Oversee client contracts and staffing needs
Participate in new business pitches to grow overall agency business
Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
Manage performance reviews, coaching to maximize success, setting goals for career development and advocate for team members to Managing Partner
Subordinate supervisors: Associate Managing Director, Brand Group Director
Minimum 15 years of experience developing strategic media recommendations
Strong leadership skills and experience fostering a highly productive team with smart management, goal setting and prioritization
Strong client facing and relationship building skills. A good communicator who instills confidence and a sense of true ownership
Familiar with marketing science principles and problem solving / analytics used to influence a data-driven and quantitative approach in driving strategy
Digital and performance marketing mindset/fluency
Exemplify collaboration by building and maintaining productive relationships across internal teams and agency partners

B-direct Marketing Assistant Resume Examples & Samples

Act as campaign and communication administrative liaison regarding creative aspects, events, conference planning, social media, press, and PR related activities
Proficiency in Microsoft Office Suite Applications (Word,Excel and PowerPoint), Google docs/mail/calendar etc
Very strong organizational, written and verbal, and interpersonal communications skills required
Familiarity with social media and event planning preferred
1-3 years of experience in a similar role required
Bachelor’s degree (Marketing, Communications, Liberal Arts, Business) preferred

Manager, Direct Marketing Resume Examples & Samples

Determines call center operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses
Manage a team of call center agents and assist in the formulation of targets for individuals and teams
Perform call monitoring, coaching, training and reviewing all agents
Create and update material, script and procedures for new and existing business
Answer questions from staff and provide guidance and feedback
Anticipate escalation and take over calls when needed
Motivate and encourage agents through positive communication and feedback
Measure performance with Call center key metrics and develop an action plan
Prepares call center performance reports by collecting, analyzing, and summarizing data and trends
Develop schedules with agents each month to ensure call center objectives are covered
Hires, coaches, and evaluates personnel and leadership based on performance standards
Keep management informed on issues and problems
Any other orders and duties requested by Director of Call Center
Proven experience as call center supervisor or similar supervisory position
Model performance as Call center agent
Strong leadership and a team player
Knowledge of Call center capabilities
Experience in customer service is essential
Strong written/verbal skill in English and Japanese
A results-oriented approach
Work experience in Call Center
Knowledge or experience in Timeshare sales

Direct Marketing Specialist Resume Examples & Samples

Leads the execution of campaigns such as direct mail and email campaigns; test and execute based on customer segmentation, data analytics, and competitive research
Execute project plans, schedules, and budgets to support direct mail campaign requirements
Works closely with internal and external stakeholders to help bring marketing campaigns to market
Work with internal resources and IBM Campaign Management Tool (UNICA) to process campaign data to produce an optimized mail files
Work with internal resources to analyze and optimize list acquisition and targeting
Partner with external list vendors and brokers to acquire best performing lists and research new test lists
Participate in the development and execution of new customer acquisition models that lead to higher response rates and incremental revenue
Use A/B testing to optimize creative, messaging, offer amounts and call to actions for maximum return on investment
Liaison between legal, compliance and other key stakeholders
Analyze and report direct mail campaign results
Support marketing staff and management with ad hoc analysis to improve overall campaign results
Research competitive marketing efforts and the life insurance industry to adjust marketing strategy for the current industry landscape
High school diploma required, Bachelor's degree preferred
3+ years direct marketing experience with an emphasis on database marketing
Basic Excel skills including vLookups and pivot tables

Manager, Direct Marketing Resume Examples & Samples

Develops annual mail acquisition, resolicitation and cultivation and testing strategy and revenue and expense budgets in consultation with Director, collaborating with professional fundraising agencies. Monitors budgets and recommends resource allocation changes to optimize performance
Project manages all stages of mail and telemarketing appeal planning, production, and operations in collaboration with professional fundraisers to meet or exceed donor acquisition, retention and upgrade goals within budget. Leads internal production team to meet all deadlines
Negotiates and manages professional fundraiser contracts for direct mail and telemarketing. Evaluates performance and initiate request for proposals and selection of new vendors in collaboration with Director. Alternatively, develops plans and recommendations for insourcing
Manages relationship with data analytics firm(s) and approves reporting diagnostics in collaboration with Data Analyst. Analyzes donor giving patterns, donor counts and performance trends using donor database and marketing analytics and recommends strategic direction and changes to Director
Develops fundraising propositions and mail and telemarketing appeal content using program knowledge and relationships with communication staff. Ensures all appeals are compelling, on brand, accurate, and on schedule. Develops quality ‘supporter journey’ communications following budget parameters, in consultation with Director. Collaborates with Digital team on online communications to ensure continuity of messaging with offline activities
Develops and executes retention and conversion strategy for monthly sustainer program and integrate monthly giving across channels including Digital. Manages staff to execute acknowledgement and other mailings according to production schedule
Reviews and sets donor database business rules as they affect Direct Marketing donor treatment in collaboration with the Resource Development Operations department
Recommends and project manages priority donor research to guide marketing strategy in collaboration with Director and consultants
The incumbent will stay abreast of standards, trends and issues affecting this set of responsibilities, demonstrating continuous learning of the field and including the nuances of 501c4 fundraising
S/he will work effectively and collaboratively in support of building a team-based culture of work, will perform all duties appropriately for a multi-cultural environment, treating all persons with dignity and respect, and will be familiar with and committed to Oxfam America mission and goals
An understanding of gender equity and diversity within key areas of responsibility and a commitment to promoting gender equity and diversity in our workplace and programs
5 -7 years’ related experience in direct marketing strategies and practices, including two
Revenue and expense budget management experience
Experience with an issue-oriented organization

Asst Director, Direct Marketing Resume Examples & Samples

Manage relationship with direct response (mail) vendor, external designer partners and other external sources
Serves as liaison between vendor and College, communicate project needs, resolve questions and provide data and information to vendor. Oversee proof management of proofing process for vendor and in-house projects
Serves as project manager for direct marketing efforts for internally and externally produced mailings. i.e.(setting timelines, create data preparation, tracking project progress and identifying and resolving road blocks)
Develops reports and analyzes results of both vendor,and in-house projects as well as future planning
Demonstrated experience in MS Word, Excel, Outlook and Powerpoint
Experience working in a fundraising position
Experience in direct marketing production within a higher education setting is highly preferred
Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways. Practiced understanding of generating reports and manipulating data is highly desirable
Demonstrated editing and writing experience is also highly desirable

Assistant Strategist, Direct Marketing Resume Examples & Samples

Support strategist and senior strategist across a multitude of client deliverables
Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
10% Learning Tools
Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal

Direct Marketing Specialist Resume Examples & Samples

A Direct Marketing Specialist contributes to REI’s success by developing and managing campaign execution and requirements for the company-wide marketing calendar
Manages both direct mail and email priority lists including products, offers, inventory needs and ongoing business needs
Manages budget allocated Direct Marketing programs (Direct Mail, Email and Push Messaging)
Manages the execution of strategic plans including tactical planning, resource management, budgeting, creative development, proofing, and recap of performance to apply to future campaigns
Responsibilities include relationship management between external & internal business partners
Managing technical email campaigns that are aligned to data-driven content
Manages cross-division to guide the development and implementation of direct marketing programs in support of all REI’s sales channels (retail, online and direct sales)
Collaborates closely with the direct team, Campaign stakeholders and numerous cross-divisional stakeholders
Models and acts in accordance with REI’s guiding values and mission

Brand Director, Direct Marketing Resume Examples & Samples

50% - Client Relations
20% - Strategic Leadership
Maintain positive rapport and champions trust with the client
Help lead the team’s understanding of client’s business and uncovering of motivations/needs
Collaborate with the VP and Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
Coach professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
With leadership and support from the VP, manage the day-to-day operations of the Brand Team to ensure consistent and high quality client deliverables
Support the VP in managing performance reviews, coaching to maximize success, setting goals for career development
8-10 years’ of experience in media planning and strategy
Experience in a client relationship management role

Director, Direct Marketing Resume Examples & Samples

25% - Administrative Task
Minimum 8 years of experience developing strategic media recommendations across traditional and digital channels
Familiar with marketing principles and problem solving and analytics
Ability to discuss past work examples and personal approach toward development of such documents
Proficiency in systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
Minimum 6 years of supervisory experience over at least 4 team members

Direct Marketing Specialist Resume Examples & Samples

Serve as main liaison between external direct marketing firm and internal customers
Assist external direct marketing firm with the creation of a multi-year direct response strategy that aligns with organizational fundraising goals and audience types
Utilize current and emerging direct response fundraising strategies, techniques and channels to retain and cultivate current donors and reactivate lapsed donors
Possess effective people, communication and presentation skills
Possess an understanding of United Way programs and initiatives
Ability to set priorities, manage multiple tasks and meet deadlines
Demonstrates solid organizational and project management skills
Ability to communicate information in a clear and concise maner
A bachelor's degree in business, communications or a related field
A minimum of 3-5 years of experience managing direct mail / response communications for a for-profit or non-profit organization
Proficient with Microsoft Office applications, Internet usage and software applications

Direct Marketing Specialist Resume Examples & Samples

Running direct marketing campaign and prospecting for the IG business
Generation and nurturing of quality sales leads
CRM leads entry and maintenance
Tracking of new projects & investments
Information gathering on competitive accounts

Analyst Direct Marketing Resume Examples & Samples

Create, proof, and utilize data queries utilizing Cognos and other query tools
Build Cognos and other queries creating customer populations
Conduct quality assurance of offer builds for assigned campaigns and cross-check across department members
Create operational matrices for database marketing campaigns in various channels, frequencies, offers, values and test/control segments
Perform campaign executions as directed by Direct Marketing Senior Analysts
Work with selected vendors to successfully produce and deliver campaigns
Document and communicate lessons learned for continuous improvement
Suggest new ways to develop and implement successful direct marketing campaigns
Assist other Direct Marketing Analysts as warranted with the effective use of various software tools, database queries, and analytical techniques

Assistant Brand Strategist, Direct Marketing Resume Examples & Samples

50%- Administrative Responsibilities
Participate in brand brainstorming discussions
Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations
Learn HMI process, systems and tools
Interest in the principles of advertising, marketing and media
Highly organized and good sense of time management
Ability to follow-through on tasks and be detail-oriented

Director of Annual Giving, Direct Marketing Resume Examples & Samples

3-5 years of demonstrated successful annual giving or transferable experience required
Ability to develop trust and strong collaborative working relationships
Experience nurturing and motivating development professionals in order to foster professional growth and exceed organizational goals
Ability to interact effectively in a comprehensive research university setting
Familiarity with the University's academic and administrative offices and their functions; knowledge of and ability to tap resources within the University community
An employment history highlighted by increasing levels of responsibility and a demonstrated ability to exercise sensitivity and good judgment in dealing with staff and the public
Superb interpersonal relationship skills

Direct Marketing Associate Resume Examples & Samples

1) Execution of marketing work in the field that meets measured, excellent quality and service standards
2) Drive results against targets by contributing subject matter expertise in the various areas of marketing/fundraising and data-driven insights/practices for Marketers and Communicators in the field
3) Key liaison between NHQ and field to grow revenues and reach in support of the mission
Execute direct marketing programs to support the achievement of revenue and conversion targets in the field. This position will serve as a subject matter expert regarding opportunities, concerns and questions from regions
Field Direct Fundraising management Includes
Bachelor's Degree or equivalent years of experience in Marketing or related field
1+ years minimum experience in Marketing or other related experience
Basic knowledge in email, event management and peer to peer fundraising tools and other Red Cross tools
Strong proficiency in Microsoft Office with basic knowledge of HTML and other web editing tools a plus
Experience with the Red Cross, particularly chapters, is a plus
Ability to manage multiple projects is essential
Excellent written and oral communication skills, including strong interpersonal, liaison, and negotiation skills are required
Strong initiative and a demonstrated ability to work collaboratively
Ability to maintain confidentiality of data and information for internal use
Ability to work effectively and persuasively with field-based marketers and NHQ leadership
Strong teamwork and collaboration required
Demonstrates strong commitment and passion for the mission of the American Red Cross
Ability to work effectively in a remote work environment
Physical requirements are those present in normal office environment conditions. Operational flexibility to meet sudden and unpredictable business needs
20% business travel is required
LI-EH1

Specialist, Direct Marketing Resume Examples & Samples

Creates and manages project schedules to ensure projects are completed on time and delivery dates are met
Coordinates strategies across multiple channels and mailings to ensure style guidelines are followed, information is consistent and accuracy is maintained
Collects and vets feedback from multiple sources and provides cohesive direction to Creative Services by established due dates and established feedback methods
Gathers and organizes relevant information from stake holders to ensure project deadlines are met
Provides comprehensive project information and requirements to Creative Services based on feedback from strategy and preliminary meetings
Contributes to the overall DM program strategy and test plans by developing suggestions to increase response rates
Reviews results and demonstrates understanding by applying findings to future mailings/emails

Direct Marketing Specialist Resume Examples & Samples

Develop and implement cost-effective direct mail and email campaigns for list acquisition, managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results
Initiates creative direct marketing activities based on assigned region marketing strategies to generate business leads and sales. Designs, executes and measures the effectiveness of direct marketing projects to drive user awareness, conversion, and retention. Expands customer database acquisition targets via strategic alliances, including work with leading Academics and IDH
Works effectively with global and local marketing teams
Track, monitor, analyze and report on campaign performance vs. benchmarks
Create and implement all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns
Create from scratch, manage and grow a prospect database for lead-gen and listee acquisition activities
Perform customer profiling, segmentation and analysis of purchase pattern behavior to maximize acquisition efforts
Manage the merge and purge list processes
Develop Requests For Proposals (RFPs) for list brokers and generate new list strategies for testing beyond broker recommendations
Work closely with creative services and advertising teams to ensure deadlines are met
Manage direct mail expense budget and report on actual vs. planned expenditures
Takes ownership if direct mail success and drives idea creation
Works effectively while being responsible to various departments/management staff
Degree in Marketing or related field and 5 to 7 years of direct marketing experience in mail and email, or an equivalent combination of education and experience. Experience in an international environment across cultures and various countries
Expertise in customer list acquisition and management
Good working knowledge of marketing and internet business
Analytical skills for assessing strengths and weaknesses of direct mail programs and related results
Proficient with HTML, CSS, Microsoft Office: Excel, Word, PowerPoint, Outlook
Proficiency with the following are a plus, but not required: QuarkXPress 10, Acrobat Pro 9, Extensis 10, Adobe Type Manager, After Effects 4.0, Freehand, FileMaker Pro, Compass, Lotus Notes, Acrobat Pro, Microsoft Project
Excellent verbal and written communication skills, local language and English minimum, with strong attention to detail
Strong project management and time management skills
Ability to juggle multiple priorities in fast-paced, deadline oriented environment
Experience with Oracle Eloqua and CheetahMail a plus

Manager, Direct Marketing Resume Examples & Samples

Develop and execute direct mail strategy to generate the projected weekly, monthly and quarterly demand volumes
Manage direct report staff. Oversee and direct their day to day activities. Manage their development and long-term growth
Manage all aspects of direct mail programs from strategic development, planning, budgeting, execution, reporting and analytics
Collaborate with key business partners to execute, evaluate and improve programs
Evolve direct marketing campaigns to meet changing business needs, test results and objectives
Create and manage direct marketing budget including expense management, forecasting and reporting
Use research and analytic insight to develop new strategies, improve program performance, make recommendations and influence business decisions
Partner with Marketing Sciences and Business Intelligence groups to drive customer response with insights to target propensities, profiles and segmentation
Present regular direct marketing updates to include results, insights and recommendations
Partner with Manager of Production to manage postage, material costs, and timelines for efficient CPP
Manage and maintain effective relationships with internal and external suppliers
Manage development and delivery of new customer collateral materials supporting sales channel effectiveness
Maintain awareness of new trends and developments in marketing and company products and services
Manages local promotions; coordinates with direct sales staff
Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries
Develops financial models in designing packaging and pricing to ensure competitive position in market

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