Direct Marketing Job Description
Direct marketing
provides monthly and ad hoc reporting on email marketing activity to improve impact of email marketing campaigns.
Direct Marketing Duties & Responsibilities
To write an effective direct marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included direct marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Schedule and execute targeted ad campaigns across a range of platforms, including targeted email / SMS advertising, digital engagement contests, editorial newsletters and mobile-app messaging
Bring Canada email marketing campaigns to life!
Assist with driving direct marketing strategy and forecasts for North America via direct mail programs, email campaigns, and mobile marketing initiatives
High degree of proficiency in PC applications, especially Excel and PowerPoint
Report out on weekly program performance and identify risks and opportunities to marketing team cross divisional partners
Monitor & manage performance of all key credit and marketing metrics vs
Develop and implement strategies and tactics to achieve Synchrony growth metrics critical client CTQs
Positive, high energy
Curiosity to learn more about evolving technologies
Manages the development of new direct to consumer marketing strategies including trigger-based messages, international emails in-store marketing pieces
Direct Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Direct Marketing
List any licenses or certifications required by the position: ADMA, HI, PGI, BCP
Education for Direct Marketing
Typically a job would require a certain level of education.
Employers hiring for the direct marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, Education, Business/Administration, MBA, Economics, Statistics, Management
Skills for Direct Marketing
Desired skills for direct marketing include:
Email
Testing and applying results to improve future campaigns
Direct marketing to provide recommendations on use of 1:1 tactics to achieve marketing objectives
Excel
Microsoft Office suite
Ads
Creative development of email
Data processing and lettershop techniques as related to direct mail production
Database marketing principles
Landing pages
Desired experience for direct marketing includes:
Experience in preparation of briefs, marketing plans, analysis of key performance indicators
Ability to lead projects as part of cross functional teams
Develops strategic solutions to address the business needs, ensuring alignment with internal communications
Builds and manages strong working relationships negotiating effective client communications and maintaining open dialogue with key internal business partners (Product, Planning, On-line Channel, Legal, Customer Experience, just to name a few), and external partners (agencies, copywriters, mailhouse, fulfilment house, Canada Post, ) to ensure projects are completed on time, on budget and with maximum effectiveneness
Manages the appropriate use of resources (people, budget, process) within their area of responsibility
Delivers and manages project plans by assigning and tracking work-group projects, ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
Direct Marketing Examples
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Direct Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of direct marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for direct marketing
- Provide valuable analysis on reporting deliverables and unveil performance and audience insights relevant to all stakeholders in the business – including recommendations for future improvements
- Track departmental and individual KPIs and provide weekly / quarterly / annual reports
- Ensure high client satisfaction in quality, timing, responsiveness, knowledge of the staff and overall experience
- Proactively discover industry trends and points of differentiation to assist sales teams in driving revenue
- Respond with a sense of urgency to customer and sales rep inquiries
- Be the passionate ambassador and subject matter expert for audience segmentation and targeted advertising in Canada’s most exciting media company
- Coordinate the execution of Kohl's Charge and MVC marketing programs to ensure customer engagement, while driving sustainable sales
- Write direct marketing creative briefs consistent with strategic direction
- Assist in the development of grand opening, remodel, regional and brand strategies requiring direct mail support
- Coordinate Kohl's Charge related programs, such as reissue, statement inserts, credit limit increases and pre-approved mailers
Qualifications for direct marketing
- Comfortable working with BI tools, such as OBIEE, Tableau, Hyperion, Cognos
- Bachelor's degree in Business, Marketing, Finance, Economics and/or relevant professional work experience
- Understand and represent the consumer perspective, linking market research, customer information, product/service strategies and translate into achievable business results as applicable
- Results oriented individual, with senior level leadership experience proven ability to execute with excellence and demonstrated leadership in strategic initiatives and inspiring teams
- Strong people management and leadership skills, with ability to think strategically and inspire the team to deliver great work
- Be a primary contact for the team, and act as an expert internal consultant, providing advice and guidance on marketing initiatives/issues
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Direct Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of direct marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for direct marketing
- Develop email marketing strategy and facilitate development and deployment using MailChimp, ConstantContact, or similar ESP
- Assist in the development and adherence to direct marketing budget
- Responsible for campaign reporting across markets
- Build customer segmentation (RFM) in CRM tool (UNICA preferred), create mail lists and transmit to vendors for deployment
- Research, evaluate, segment, and pull list selections for targeted and mass mailings
- Deliver to List Manager / Processor and/or Mailhouse and upload to the e-mail marketing system (as appropriate
- Track and analyze the resulting response using available analytical tools
- Analyze data, draw meaningful conclusions and make recommendations to Marketing and Programming teams based on data
- Partner with corporate on creative assets
- Oversees process for updating content on client-facing public websites public and access-controlled portals
Qualifications for direct marketing
- Thorough knowledge of evolving technology within the data management, laser and lettershop areas
- Keen organizational and management skills to manage the extensive detail involved in the Direct Mail production process to manage multiple and concurrent projects
- Strong initiative, forward thinking and relationship building with the ability to bring new ideas and concepts to the project development stages
- Strong written and verbal communication skills to enable the incumbent to clearly communicate the complexities of any project to all stakeholders within the Bank and the outside supplier
- The incumbent must use keen judgment and strong negotiation skills to select and manage the outside suppliers ensure the cooperation and assistance of all stake holders
- Technically comfortable with a good creative eye
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Direct Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a direct marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for direct marketing
- Serves as internal project manager for direct marketing projects handled by direct mail vendors and in-house projects
- Oversees and strategize bench-marking, measurements and reporting
- Prepares and manages relevant program budget lines
- Develop customer insights, track industry activity and follow market segment trends closely to anticipate threats and opportunities
- Coordinate with all Divisions on mail plans, mail schedules, qty's
- Oversee all legal requirements, T&C's, promo end dates
- Work with Director of Direct response on all creative revisions
- Manages timelines and schedules
- Coordinates all internal feedback
- Be the day to day liaison with the printer
Qualifications for direct marketing
- Optimizing the creative impact of customer communications within budget constraints and the capabilities of print production technology
- Aligning campaigns with channels’ sales management processes and business goals
- Strong analytical skills and ability to draw business insights from information and create effective business strategies using the insights
- Strong project management, multi-tasking and time-management abilities
- Strong communication, interpersonal, negotiation and collaboration skills to communicate key ideas, undertake effective needs analysis and lead DM initiatives across multiple stakeholders
- Solid relationship building skills to develop and maintain internal and external network of contacts
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Direct Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of direct marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for direct marketing
- Execute quarterly programs plans, including forecasting revenue and budget requirements, optimizing creative and mail plan strategies to drive performance
- Work with in-house Creative teams to develop cutting edge, high quality direct marketing materials
- Participate in all Direct Mail planning, production and budget meetings and discussions throughout the year
- Track and monitor all direct mail initiatives’ progress to critical timelines and identify delays and solutions
- Support Donor Services group with any follow up needed to resolve donor questions/issues
- Perform administrative marketing functions for corresponding Acquisition and Renewal Mail campaigns which includes creative round reviews, creative proofs and quality control audits
- Works with Finance to process postage requests and manage mailing costs aligned with monthly campaign coding for all direct mail programs
- Manages USPS postal relationships, agreement execution and P.O
- Coordinates the distribution of monthly creative (seed) distribution and campaign specification updates during the annual planning process
- Maintain direct response materials archives via hard copy binders and digital asset management
Qualifications for direct marketing
- 5 + years of experience in marketing or communication function
- Keep DR Media Planner abreast of workflow, project status and due dates
- Currently working on completion of Bachelor's degree in related field (Marketing, Business Management, Retail Management)
- Willing to take on tasks big or small
- Detailed oriented individual with ability to work with numbers
- Ability to write clearly and concisely and present orally in an articulate manner
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Direct Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a direct marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for direct marketing
- Assists in the financial functional allocation of program materials
- Additional focus areas could be support for Integrated Marketing team with invoice processing, payment reconciliation and contract process navigation
- Maintain current knowledge of direct marketing best practices CAN-SPAM laws to meet all compliance requirements
- Sainsbury’s is a very fast and dynamic business, and this role sits across a very wide range of campaigns, stakeholders and people
- This is a heavy management role with a number of direct and indirect reports
- These programmes are very important to the business and our customers, so the successful candidate must be able to see opportunity constantly, always being the one to push the boundaries and move them forward – and have the motivation and passion to inspire and influence a team of people to go on the journey
- We have to share our results and ensure the implications of them are understood, otherwise we cannot drive the impact we would like
- The team works collaboratively with the analytics teams who support these programmes and the successful candidate must demonstrate teamwork and collaboration and be able to lead the team to also display these behaviours
- Create production schedule for website content
- Continuously update content to support operations and menu change
Qualifications for direct marketing
- Team Player- Good written and communication skills
- Able to follow through on tasks and be detail- oriented
- 3+ years in Direct Marketing
- Significant campaign management and direct response experience
- Ability to understand marketing objectives and parameters to ensure effective and efficient execution of all strategies
- Unparalleled work-ethic, enthusiasm and integrity