Corporate Marketing Job Description
Corporate marketing
provides overall management and expertise to business line staff (Small Business, Specialty Business Banking, Business Banking, Global Business Payments, Automotive Finance) with respect to marketing programs and promotional activities and acts as a consultant for their marketing needs.
Corporate Marketing Duties & Responsibilities
To write an effective corporate marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included corporate marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the overall coordination, including the research, development and distribution of PowerPoint presentations to executive management for key marketing initiatives under the direction of the Director
Build and program manage cross-Corporate Marketing (creative, video, web, social media) plans for key product launches and GTM initiatives
Lead integrated marketing communication and creative/campaign planning, development and execution for all products, including messaging, communications, advertising, direct marketing, events, video production, web programs, and content plans and management
Drive asset management process
Create and manage the annual marketing plan for a subset of the Corporate & Health markets
Conduct market research to increase the understanding of the market as a whole and/or certain segments in conjunction with the market intelligence department
Organize conferences, events and summits
Contribute to sales collateral program (global)
Engage in customer programs including, Library Advisory Board, Summits, Seminars and Lunch and Learns
Track lead generation and ROI for designated marketing campaigns
Corporate Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Corporate Marketing
List any licenses or certifications required by the position: AMN, NCDD, IAP2, PMP
Education for Corporate Marketing
Typically a job would require a certain level of education.
Employers hiring for the corporate marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Education, Advertising, MBA, Journalism, Business/Administration, Finance, Public Relations
Skills for Corporate Marketing
Desired skills for corporate marketing include:
Banking products especially cash management
Treasury and investment banking products
HTML
Processes
Marketing automation systems and relationship marketing
PowerPoint
Photoshop and video editing tools
Retail
AP Style
Automotive dealership business so that marketing and advertising problems and opportunities may be anticipated
Desired experience for corporate marketing includes:
Maintain CRM as it pertains to marketing activities
Participate and contribute to the sales and marketing teams' regular meetings
Reports on marketing activities and budget
Provide pre and post-sales marketing support
Travel as needed to perform the duties of this role
Must be self-motivated and a creative thinker
Corporate Marketing Examples
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Corporate Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of corporate marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for corporate marketing
- Be an inspiring team player, supporting a culture that drives results, creativity and collaboration
- Lead or participate in the development and implementation of campaigns in partnership with key stakeholders, peers and business partners to advance the positioning of products and services
- Ensure adherence to brand standards (visuals, layout, logo and colour standards, messaging, product naming conventions)
- Make best use of Project Management resources to facilitate the on-time delivery of cross-departmental projects
- Develop and execute an annual internal communications and charitable giving (inclusive of events) plan
- Implement and manage social strategy across partner sites
- Manage two full-time team members, outside vendors, freelancers and production teams
- Identify and create strategies that enable regional teams to implement the global brand position with consistency across media, press, events
- Collaborate with and serve as a liaison between marketing departments
- Partner with internal creative teams (designers and in-house agency) to review JPMC branded materials such as sponsorship ads and Business Resource Group (internal employee groups) requests
Qualifications for corporate marketing
- Determine B2B marketing business metrics and ensure programs are diving results leading to revenue growth
- Leads a corporate team responsible for developing strategy, which can be rolled out across local markets
- Coach, mentors, and handles performance management of staff
- Works with other key corporate stakeholders in consumer marketing including brand and partnerships to ensure B2B marketing efforts are aligned with overall company strategy
- Sets metric benchmarks for b2b marketing activity for lead generation, engagement, social and revenue generated with specific marketing activity
- Collaborates with corporate b2b marketing copywriter and art director to develop compelling messaging and creative to drive desired results
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Corporate Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of corporate marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for corporate marketing
- Lead the revision of JPMC visual guidelines for implementation across creative
- Natural curiosity and interested in consumer technology
- Work closely with Global Product Line Managers to understand and translate the technical product features into consumer friendly communication strategies
- Drive marketing strategy - create marketing plans and go-to-market strategies for products
- Prioritizes and schedules high impact touch points to provide maximum Corporate Identity awareness and reach with employees and customers
- Develop messaging for research, infographics, video blog posts, bylines
- Assists in co-op program reporting and analysis
- Checks co-op invoices against estimates, manages billing and reconciles against the budget
- Proof reports, advertisements, collateral materials, digital communication for accuracy, compliance and co-op availability
- Create and open marketing jobs as needed
Qualifications for corporate marketing
- Proficiency in Spanish and Portuguese preferred
- Serves as point of contact with Partnership marketing on b2b marketing needs related to event revenue opportunities
- Partners with Insights and Research teams to use data to drive strategy in terms of opportunity
- Develops thought leadership b2b marketing plan working with copywriter and content manager to identify editorial calendar and content topics
- Responsible for owning the lead generation lifecycle and marketing communication focused on bringing customers from lead to prospect to customer
- A knowledge of working with media in Germany
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Corporate Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of corporate marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for corporate marketing
- Assists in compiling reports, data for special projects and requests from the field as needed
- Transformational thinker and leader
- Represent the UK region to the wider EMEA leadership team, the global marketing team
- Be the marketing team’s first point of contact for reporting and analytics to drive successful KPIs, ROI and overall marketing effectiveness reporting leveraging technologies such as Salesforce.com, Marketo, Tableau and Adobe Analytics (Omniture)
- Run deep-dive analyses to help answer specific business questions
- Be the resource and navigator for operational questions
- Drive program scoping, documentation and training for new marketing programs
- Drive improvements in the business and systems as they align to stakeholder leadership’s goals by collaborating with cross-teams, including IT, BI, to implement system & business behavioral changes
- Effectively incorporate insights into development of strategic B2B and B2C marketing plans, programs and communications to drive Corporate Account Channel revenue and market share
- Plan, develop and implement different types of digital projects such as websites or mobile application design and development, digital marketing campaigns, email marketing
Qualifications for corporate marketing
- Travel required around EMEA and occasionally the United States
- A passion for both virtualization technologies and solutions
- Demonstrated ability to successfully work across multiple cross functional teams with influence to ensure the desired outcome
- BA in Marketing/BS in Computer Science or related technical degree required
- Bachelor’s degree required, preferably in communications, English or related field
- 3+ years of experience and demonstrated skills in developing and delivering communications strategies in a large organization
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Corporate Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of corporate marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for corporate marketing
- Work with internal cross-department teams to deliver high quality deliverable within budget and on schedule
- Closely monitor website traffic, website performance or campaign performance then proactively provide strategy and insights for clients as a trusted digital consultant
- Europe, Middle East and Africa digital advisor, helping geos with any digital marketing queries, and serving as the main point of contact for digital build and design approvals
- Aligns with the geo recruiting team, ensuring the goals for their strategy are met within the digital marketing organization, and digital executions align with the priority hiring need
- Shares daily corporate and community social content with careers audiences
- Works with the social media team to facilitate approvals for new careers social accounts
- Executes the daily geographic updates for careers on LinkedIn, working with geos to optimize, collect and share metrics
- Handles overflow for corporate marketing initiatives as needed, managing campaign execution
- Assess industry- or market-level online advertising landscape and generate accurate budget estimates
- Develop actionable competitive insights
Qualifications for corporate marketing
- Capable of handling highly confidential information in a discrete manner
- Creative thinker to bring added value to corporate communications programs and plans
- Ability to write for a diversity of audiences (high end luxury and mid-level vehicles) with different tastes and interests
- Demonstrably sophisticated and adaptable understanding of voice and tone
- Assisting in planning current sponsorship partner events and also potential partner events
- Providing support to the AGM and the Manager of Corporate Partnership Services , including attending meetings and putting together sales proposals
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Corporate Marketing Job Description
Job Description Example
Our company is hiring for a corporate marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for corporate marketing
- Inform organization of best practices and trends in online advertising
- Work with team to develop conversion-optimized landing page to support campaigns
- In partnership with the Internal Communications team and Brand Experience team, lead logistics and all planning for global companywide town hall meetings annual global marketing and communications offsite
- Working closely with SMDs and marketing colleagues to develop and manage the marketing strategy, planning and deliver activity for all practice areas within the Paris office
- Deliver campaigns/ marketing programmes including thought leadership, client communications, PR, events and sponsorships
- Supporting all practice areas with the development of pitch materials including ownership and maintenance of CV and credentials databases
- Encourage greater collaboration between the firm’s practice areas through cross-practice marketing initiatives and involvement in firm-wide industry groups
- Deploy a range of marketing projects driven through the wider corporate marketing team
- Work with external and in-house designers to produce brochure materials and client communications
- Drive improvement in awareness of the brand through media relations and article production
Qualifications for corporate marketing
- Strong analytical and planning skills with an attention to detail and an ability to prioritize
- Updating Sales databases and leads
- Creating a photo database of sponsorship fulfillment items throughout the season
- Assisting with the planning and execution of Sponsorship Title Nights for IronBirds games other tabling opportunities and sponsor events throughout the season
- Working with potential corporate sponsors in creating programs that maximize goal of the sponsor’s investment for their sponsorship
- Visiting with corporate sponsors nightly to ensure we are giving them the Ripken Experience