Marketing Job Description
Marketing Duties & Responsibilities
To write an effective marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing
List any licenses or certifications required by the position: CPR, GS1, PMS, PR, CIM, EMC, BLS, UL, PSMA, SMPS
Education for Marketing
Typically a job would require a certain level of education.
Employers hiring for the marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Journalism, MBA, Education, Advertising, Communication, Public Relations, Business/Administration
Skills for Marketing
Desired skills for marketing include:
Desired experience for marketing includes:
Marketing Examples
Marketing Job Description
- Maintain all campaign and event calendars
- Manage the B2B e-commerce system for the sales team
- Spearhead competitive analysis on the B2B market
- Directing and building relationships with internal/external print resources to manage production process, proofs and timing
- Leading initiatives to increase productivity and efficiency of the direct mail production
- Support creative development of direct mail and actively participate in brainstorming sessions
- Assist the ORG Marketing team with the implementation of digital and off-line marketing activities, including emails, banner ads, e-mail Table of Contents (eTOC) alerts, print ads, conference collateral
- Book and upload monthly eTOC campaigns
- Creating marketing material for journals as necessary and promotional copy / material for all marketing channels (email, eTOC, banners, print ads, flyers )
- Coordinate distribution of ORG conference materials
- Ability to manage several projects at once and to work with tight deadlines
- Experience with social media as a marketing tool preferred
- Bachelors degree with a concentration in Marketing, or equivalent work experience
- Working knowledge of Google AdWords and Analytics is required
- Keep Pace - Is self-motivated, moves at a nice clip and enjoys having multiple projects going at once
- Have Integrity - Has sound judgment, and will question actions inconsistent with company values
Marketing Job Description
- Manage updates to ORG microsites and other nature.com pages as necessary
- Assist with copy proofreading in a variety of formats, checking for consistency with the company style guide
- Support the ORG team with other ad hoc project support needs
- Compile monthly reports for all OR journals
- Collaborate with all functions of marketing to project manage promotional labeling deliverables \(literature, presentations, product advertising, e-marketing, websites, videos \)
- Campaigns management for outbound sales activity – generation of campaign parameters, managing database team in creation of campaign prospects, campaign set-up in Salesforce and oversight on delivery of campaign data, review of data and campaign results to discern success
- Project management and launch support for delivery of new solutions to market in the small business sales channel – creation of campaign assets summary, front-line
- Development of new solutions launch activities including brief writing, brand briefing and management in delivery of key outputs and monitoring go to market success and results
- Reporting and analysis on the results of SMB programs and insights to influence future activities
- Maximizes the use of all channels
- Experience working with external sales teams (B2B sales preferred)
- Capable of working in a fast-paced and dynamic environment while remaining thorough and precise with every detail of every assignment or communication
- Motivated information-seeker and active idea-generator
- Passionate about doing great work for an iconic brand
- Informed and interested in emerging technologies and strategies
- Experience in developing targeted marketing strategy and executing targeted marketing programs (emails, direct mails, web banners)
Marketing Job Description
- Build sales enablement tools that are aligned to the needs of the target audience (T5) and to the buying cycle
- Establish and implement nurture campaigns to support key phases of the customer journey
- Partner with inside sales team to build growth and renewal campaigns around existing customers
- Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion to adjust communications strategies and activities
- Demonstrate ROI of all marketing activities – communicating results and value generated to the business, highlighting lessons learned and incorporating these into future plans
- Drive internal communications to keep key stakeholders informed on upcoming marketing programs and activities
- Manage the marketing budget to support the inside sales team and make recommendations to optimise spend
- Manage the marketing prospect database to support the inside sales sector, including segmentation, contact acquisition, data cleansing
- Responsible for working with Sr
- Manage product provider relationships
- Ability to maintain strong relationships and deliver effective, high-quality customer service
- Creative, rigorous, capacity for synthesis, able to work under pressure
- Highly adaptable and demonstrated flexibility
- Fluent English OR
- Fluent English & Korean/Japanses AND
- Related marketing experience OR
Marketing Job Description
- Forecast program market positioning, volume, pricing strategy and revenue and produce supporting business cases
- Support of the annual business plan for the GAP and Canadian Cycle Insurance programs
- Evaluate/maintain/recommend provider with product/pricing/service/claims strategies that support HDFS sales and profit objectives
- Recommend new/enhanced products and services based on market needs, customer research and business goals
- Work with Sales, Marketing and Insurance Managers to develop promotional plans that drive sales of products and services for all HDFS products
- Manage the reserve process for all dealers out of business reserves and managing the collection process for all dealers late on Protection Product payments
- Support and participate, as requested, in dealer and FIC training activities for all HDFS Insurance and Protection Products
- Define, Recommend, Develop and Assist or Execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation, in LATAM and at a Country specific level
- Assist or manage sales & marketing events in LATAM and at a country specific level
- Understanding the market's needs and insights
- Experience with various forms of digital marketing
- Minimum of 4 years marketing experience including digital marketing, social media, marketing automation, media planning or other related areas
- Prior digital agency experience preferred
- Prior experience with Partner Marketing an added bonus
- Possess high level of literacy in technology
- Experience with Tier 1 enterprise email marketing platforms (Exact Target, Silverpop, Marketo, Eloqua
Marketing Job Description
- Conceptual, planning, developing, and executing marketing programs that are aligned with the company's goal and is measurable in terms of ROI
- Overseeing the campaign's implementation and to work seamlessly with our agencies (media, digital, etc)
- Work with service team and shape, improve, and launch our feature / service and form future marketing strategy
- Work with a cross-functional team across sales, corporate communications, webmasters, service development, engineering, and more
- Liaise with partners on co-marketing initiatives, and work with external agencies on creativity and event-based projects
- Drive engagements with key retailers, mobile operators, and many more
- Be the steward of LINE services and brand in Indonesia, educating and guiding our partners & team
- Responsibility for monitoring marketing spend within practice areas
- The customer has a consistent experience at whichever touch point they interact with our brand
- Delivering campaigns right first time – on brief, on budget and on time
- Experience integrating email across CRM platform (Salesforce.com, Microsoft Dynamics
- 10 + years of marketing experience in professional services
- Demonstrated success delivering positive business outcomes from marketing campaigns
- Proven ability to uncover competitive differentiation and value propositions that resonate with businesses
- Extensive knowledge and expertise regarding all aspects of go-to-market strategies
- Proven results delivering positive ROI from integrated marketing campaigns