Marketing Effectiveness Job Description
Marketing Effectiveness Duties & Responsibilities
To write an effective marketing effectiveness job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing effectiveness job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Effectiveness Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Effectiveness
Typically a job would require a certain level of education.
Employers hiring for the marketing effectiveness job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Economics, Statistics, MBA, Mathematics, Computer Science, Education, Engineering, Finance
Skills for Marketing Effectiveness
Desired skills for marketing effectiveness include:
Desired experience for marketing effectiveness includes:
Marketing Effectiveness Examples
Marketing Effectiveness Job Description
- Evaluate sales and inventory history and identify future business opportunities
- Recommends financial and inventory strategies for the seasonal planning process
- Direct team on the re-engineering of planning and forecasting tools to improve their effectiveness or ease-of-use
- Direct the monthly Open-to-Buy process and recommend actions to address business issues
- Quantify the variances between Company Planning forecasts and the forecasts generated by Merchandising & Inventory Management - and communicate recommendations to senior management
- Manage the sales/inventory/margin performance against targets - and recommending next steps with Merchandising & Inventory Management
- Identify profit-making opportunities within pricing, promotional and markdown strategies
- Work closely with other functional areas to ensure accurate store count and volume information as an input to sales opportunity projections
- Develop and maintain effective relationships with Brand and GCP Marketing/Finance teams
- Minimum 8 years of business analysis
- Direct experience in sales or marketing of wealth management products and services an asset (Branch Advisory, Asset and Investment Management, Online Brokerage)
- International experience and / or experience with cross-border marketing, sales and service of financial services an asset
- Strong aptitude for marketing analytics or metrics
- Ability to develop working relationships with colleagues and be able to deal effectively with people
- Familiarity with social media monitoring and digital research tools and methodologies a plus
- Strong technical aptitude and desire to learn company systems and tools
Marketing Effectiveness Job Description
- Compare performance of marketing events over time to synthesize themes and best practices to inform the Athleta Leadership Team, Marketing Business Partners, and Company Planning teams in future action planning
- Create, compile marketing effectiveness deck to hindsight past promotions and inform recommendations for future decision making
- Coordinate with Company Planning to ensure Athleta’s sales and margin forecast reflects the estimated impact of all planned marketing events/activities through pro forma forecasting
- Develop financial models and ad hoc analysis that clearly quantify the cost/benefit of key business initiatives
- Develop and maintain effective cross-functional and cross-divisional relationships
- Drive financial goal-setting and hindsight analysis for media, and in-store communications and promotions
- Provide weekly sales and event recap to Marketing team
- Lead hindsight analysis for all marketing campaigns to assist in financial goal-setting for US ONOL and Mexico Stores
- Partner with Online and Mexico Company Planning teams to forecast daily sales
- Manage marketing strategies by providing decision support for future marketing investments
- Cultivate a positive, collaborative, creative, results-oriented work environment
- Strategic and analytical thought partner with strong financial acumen and high proficiency in financial/analytical modeling skills
- Able to transform quantitative analysis into actionable recommendations and communicate them in a compelling way
- Solid interpersonal skills with proven ability to develop effective business partner relationships at all levels of the organization Evaluate current processes and tools to drive efficiencies and value added enhancements
- Must have a minimum of 5 years of experience in a Financial or Analytical position
- Advanced competency in Microsoft Excel, Essbase and NOVA
Marketing Effectiveness Job Description
- Explore Loyalty programs for a growing Mexico market
- Report on effectiveness of marketing vehicles and promotional offers to Marketing business partners, Finance partners, and Global Leadership Team
- Provide event recaps to Marketing teams
- Model building and provide analytical and consulting services in designing, delivering and executing projects related to Commercial Effectiveness (CE)
- Own, develop, and maintain the US Digital Marketing and Media budget strategy and forecast against company objectives and goals
- Partner with Marketing Channel owners to understand and influence strategy and KPIs by channel
- Support Marketing Channel owners with intra-channel budget allocations
- Work closely with Marketing Analytics partners in integrating multi-touch attribution modeling into inter-and-intra channel budget forecasting and optimizations
- Synthesize regularly business insights from Marketing Analytics and socialize to key stakeholders, including the VP, Director, and Channel owners, to help inform holistic go-forward strategies
- Run point within cross-functional Digital team in transition from siloed channel budget optimization approach to a more holistic, client-centric one
- Coordinate efforts between marketing teams and business units to help weigh marketing efficiency vs
- Experience with both structured and unstructured data and analytics
- Measurement analytics, quantitative business measures (LTV, NPV,ROI, Churn, ), statistics (correlations, sample sizing)
- Ability to adapt to quickly changing situations and conditions
- Demonstrate understanding of financial principles involving basic analysis of gross profits, net sales, revenues , knowledge of P&L forecast elaboration and analysis
- Must be able to establish credibility and create partnerships with US Sales Training leaders to advance training program
Marketing Effectiveness Job Description
- Collaborate with key internal stakeholders on development of strategic measurement roadmaps
- Business lead on evaluation and stewardship of vendors and platforms related to operationalizing Marketing budgets
- Prepare proposals ensuring they answer the client’s needs
- Oversee an ongoing portfolio of clients to ensure budget expectations are met and surpassed
- Lead, direct and manage Media Analytics projects in partnership with the research and client service teams, ensuring client confidence and trust
- Deliver sales presentations and proposals
- Maintain a strong pipeline
- Direct client relationships through consultative selling, delivering insight through strong development of client and internal partnerships
- Demonstrated experience research within Media combined with strong market research experience
- Strong experience of leading on commercial matters
- Minimum 8 years commercial experience, preferably with experience both executing and managing the execution of both simple and advanced analytics
- University Degree, preferably in Business, Economics, Industrial Engineering or related field
- Advanced degree(s) in Business (MBA) or Quantitative Field
- Experience in some areas of pharmaceutical sales and marketing
- Strong experience with quantitative and forecasting methods
- Track record of successfully improving business processes or implementing business performance tools
Marketing Effectiveness Job Description
- Partner with A&I to design and leverage advanced analytics to support digital engagement decision making around customers, content and channels
- Liaise between Marketing Acceleration, A&I, Brand Marketing, and the Customer Center of Excellence to pull through guidance and benchmarks in the measurement and optimization of digital marketing tactics and investments
- Development and evolution of the approach to digital KPI dashboards produced by A&I at the brand and portfolio levels
- Develop and assess the customer experience measurement approaches for each customer segment to be used by brand and customer marketing teams and for BI leadership
- Develop guidance on promoters vs
- Develop approaches to building business cases for investments by brand and customer marketing teams
- Work with the full range of Marketing ROI tools, ranging from econometrics to digital analytics and provide operational support to the Marketing ROI team, markets and business groups
- This internship assignment is not suitable to do your thesis
- We prefer students able to start as soon as possible, no later than August/September 2017
- Manage large-scale forecasting and/or marketing effectiveness projects
- Experience in leveraging IMS databases (MIDAS, Xponent, NPA, etc), hospital/account-based targeting and segmentation methods
- Strong strategic and analytical capabilities, with demonstrated experience in analysing complex situations, collecting data
- Effectively synthesizing the analytics/data to form a complete, cohesive picture
- Working level knowledge of IMS databases – Xponent, Plantrak, NPA, MIDAS
- Master of Pharmaceutical science
- More than 5 years of experience in sales planning and marketing at pharmaceutical company