Interactive Marketing Job Description
Interactive marketing
provides ongoing consultation and insights on execution strategy, industry developments and platforms in display, paid search, online video, email, social, content, and evolving digital and media channels.
Interactive Marketing Duties & Responsibilities
To write an effective interactive marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included interactive marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Ready to learn and master new and upcoming social media platforms
Lead the creation and utilization on all artist websites and social networks with updates, posts news, content
Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for Warner Bros
Interns will assist with social media strategies, social metrics, suggest content, and be involved in the creative process of proposing campaign ideas for current and potential tours
Research and find websites for promotional partnerships, ad placements, press release submissions, event listings, and guerilla marketing opportunities to effectively target fans
Stay up to date with digital, tech, and social media trends to offer new ideas for marketing campaigns
Create reports and recaps for current and past tours to assess marketing performance
Use social media tools to identify key influencers and superfans in relevant markets, and then use our intern socials to mobilize these accounts around presales, onsales, and other initiatives
Help put together, organize and track messaging for our venue social pages
Video concepting
Interactive Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Interactive Marketing
List any licenses or certifications required by the position: PMI, PMP
Education for Interactive Marketing
Typically a job would require a certain level of education.
Employers hiring for the interactive marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Economics, Technology, MBA, Mathematics, Technical, Design
Skills for Interactive Marketing
Desired skills for interactive marketing include:
Adobe Creative Suite
Microsoft Office products
Auto industry strongly
Financial Services industry
Online space
PowerPoint
Social Media Platforms
Best practices and strategies in the management of online paid media
CSS
Cloud enabled services / applications
Desired experience for interactive marketing includes:
Must have experience directing and developing staff
Must have ability to communicate effectively and tactfully with executives and filmmakers, and develop and manage those relationships in a collaborative manner
Must have the ability to meet deadlines and work well under time constraints
Must be an active student at a college or university
Must be team player self-starter
Must be extremely detail oriented & a quick learner
Interactive Marketing Examples
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Interactive Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for an interactive marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for interactive marketing
- User-experience wireframes
- Provide strategic direction and execution for all of our client's customer-facing digital initiatives across search, mobile, desktop, social and video
- Oversee product development, user experience and audience growth for all interactive platforms
- Participate in budget planning, advertising placement and relations, and online marketing
- Oversee day-to-day management of a team of interactive specialists
- Train 2000+ agents on growing their business with digital tools, and leveraging online to work smarter and harder with customers
- Provide strategic digital insight to the executive team and executing on a self-generated long-term product roadmap
- Translate brand premise across all interactive platforms
- Contribute to the evolution and maintenance of site experience workflow
- Analyze business goals and requirements and translate them into visual design UI
Qualifications for interactive marketing
- Social strategy and paid media planning experience preferred
- Candidate must be motivated, creative, innovative, well highly organized, detailed oriented, multitask while working under pressure, and work in a "team" environment
- Excellent communication oral and written skills are a must
- Participate in usability testing, reviews and evaluations to identify issues and provide an enhanced user experience
- Collaborate with Relationship Managers, Front End Developers, and UX Design Managers
- Expertise in online marketing, digital and social media channels, including tablets and interactive media
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Interactive Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for an interactive marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for interactive marketing
- Provide reporting for all IM programs, project analysis, monthly recaps, quarterly and yearly reports
- Manage execution of Urban Outfitters Paid Social program, including but not limited to budget tracking, campaign optimization and customer messaging strategy
- Support Affiliate Marketing Manager in publisher communication and program optimization
- Partner with SEM/SEO specialist with keyword research and optimization
- Develop and coordinate content strategy for Urban Outfitters Display efforts
- Manage interactive marketing campaigns end-to-end, including brainstorming, planning, testing, execution, reporting and optimization
- Manage and mentor three direct reports
- Review and analyze campaign performance reports, provide team members with additional analysis and strategy recommendations, ensure execution on the analysis to positive ROI
- Analyze results for all channels to ensure traffic, sales, and ROI are reforcasted and in line with planning’s forecast on a monthly basis
- Continuously optimize weekly, monthly, and quarterly reporting to provide actionable recommendations and deliver continuous improvements to our processes and performance
Qualifications for interactive marketing
- Leadership and effective interpersonal skills are necessary to communicate vision and persuade partners to participate and align around plans, to brief partners and vendors
- 1 -2 years of interactive marketing experience for a large e-tailer or interactive marketing agency
- Experience with standard industry reporting and diagnostic tools Web Analytics packages (Coremetrics, Google AdWords, Google Webmaster Tools, Commission Junction, BrightEdge)
- Aware of the Urban Outfitters aesthetic and of trends in the marketplace
- Manage Anthropologie marketing calendar
- Oversee overall agency relationships for Search, Affiliate, and Remarketing
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Interactive Marketing Job Description
Job Description Example
Our company is looking to fill the role of interactive marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for interactive marketing
- Develop strategic plans for online capabilities to support the business objectives of Columbia Threadneedle Investments and meet client needs – specifically financial professionals
- Manage non-BAU programs and campaigns through implementation ensuring deliverables, timelines and budgets are met
- Assist with development of business requirements or testing and ongoing site updates
- Support WBR Interactive Marketing Team
- Assist and support entire department in the coordination of scheduling online submissions
- Create and assist in executing content and master social calendars for WBR Roster
- Research, assemble and organize artist analytics on a weekly basis
- Support department with QA and weekly audits of social pages and websites for WBR Roster
- Facilitate communications between external partners regarding artist events
- Produce and manage email communications thru artist email blasts
Qualifications for interactive marketing
- Working experience with a wide range of marketing channels including paid search, affiliates, SEO, email, retargeting
- Strong experience with web and customer analytics, A/B testing, Coremetrics or Omniture experience strongly preferred
- Prior leadership experience overseeing a team
- Excellent fiscal responsibility
- Financial services, agency background, or B2B marketing experience
- Familiarity with CRMs, such as Salesforce
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Interactive Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for an interactive marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for interactive marketing
- Prepare sentiment analysis and release specific social activity
- Aid and support communications between U.K
- Maintaining and monitoring social stats with goals in mind for WBR roster
- Contribute to the overall connection planning strategy and interactive connection plan
- Determine KPIs based on aligned local framework and their benchmarks in conjunction with the agencies
- To support existing customers in APAC prospect opportunities in China
- Be a key player in the support of the online advisor website marketing program
- Compelling Multichannel Marketing Strategy
- Independently influences the business' approach to integrated multichannel marketing
- Designs and champions an integrated multichannel marketing annual tactical plan (iPlan) aligned to business objectives
Qualifications for interactive marketing
- Excellent communication oral and written communication skills are a must
- Knowledge of wholesaling teams and needs
- Experience delivering value-add programs to financial professionals
- Ability to work well with advanced JavaScript techniques including asynchronous code execution, closure, complex scope resolution and execution context, custom event handlers
- Fast paced work environment requiring strong multitasking skills
- Excellent time management, with ability to prioritize workload
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Interactive Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of interactive marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for interactive marketing
- Collaborate across departments to develop and execute the Interactive Marketing development roadmap
- Creation of digital programs that support Goodyear's Retail business unit
- Day-to-day management of all Retail web projects including timelines, budgets and quality of deliverables
- Manage cross-functional teams (acquisition, consumer experience, IT, web operations, etc) to gain alignment of project priorities and then develop and execute project plans
- Manage agency partners in the development of digital programs
- Execute the strategic direction of Camden’s interactive marketing to ensure communities meet their overall goals
- Monitor, analyze, interpret, and report on performance metrics and key trends identifying areas for improvement
- Measure the effectiveness of marketing spend, including web performance and content, SEO and PPC marketing initiatives and third-party managed internet listings services
- Adept at managing day-to-day operational and tactical aspects of relationships with vendors to augment in-house knowledge and expertise
- Experience with front-end demand/generation - finding prospects and driving them to websites
Qualifications for interactive marketing
- Must have 15 plus years of experience in marketing/online marketing
- Must have experience developing strategic marketing plans and overseeing the execution of marketing campaigns
- Highly organized with a strong attention to detail and follow up
- Active and knowledgeable with social media
- Proficiency and knowledge of video and audio editing
- Minimum 2 years of solid experience in online/offline marketing, advertising or related business is required