Industry Marketing Job Description
Industry Marketing Duties & Responsibilities
To write an effective industry marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included industry marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Industry Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Industry Marketing
List any licenses or certifications required by the position: ISV
Education for Industry Marketing
Typically a job would require a certain level of education.
Employers hiring for the industry marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Business/Administration, Engineering, Communication, Education, Technical, Technology
Skills for Industry Marketing
Desired skills for industry marketing include:
Desired experience for industry marketing includes:
Industry Marketing Examples
Industry Marketing Job Description
- Define addressed segments within the IT& Cloud industry, operators and new customer segments
- Develop strategic marketing plan for the industry and addressed segments
- Identify key stakeholders and plan to create wanted perception
- Define overall customer pain points for whole segment, and opportunities for the industry
- Secure buy-in on Industry marketing priorities with Sales & Strategy functions
- Develop our IT & Cloud Narrative when it comes to insights, market logics and descriptions
- Line manager for a team of industry marketing professionals
- Build and manage the all up industry marketing plan
- Manage a small team of industry marketers to deliver on industry marketing team goals
- Oversee team development of industry marketing content - case
- 5+ years marketing and/or communications, agency
- Analyze product strategy, product portfolio, prioritize audience targets and segment strategies to identify new needs and provide solutions
- This team player must be flexible, enthusiastic and possess an energetic personality
- Support VIP activation at Tier 1 events – both advertising industry (as above) and iHM events (such as iHR Music Festival, Jingle Ball)
- Create and manage overarching event schedules top executives schedules at key industry events
- Proficient in Microsoft Office such as Word, PowerPoint and Excel (intermediate level minimum)
Industry Marketing Job Description
- Work with alliance and sales enablement team members to ensure awareness of industry marketing programs (messaging, positioning, assets, and credentials)
- Leverage internal communication channels to ensure awareness of key industry marketing initiatives and activities
- With supervision from the industry marketing manager, support tactical execution of national and regional marketing for the industry group, particularly event and conference coordination
- Work with industry leadership and industry marketing manager to support broader industry group team meetings and annual conference
- Support tactical execution of national and regional sponsorship, speaking, tradeshow and event opportunities to enhance firm reputation and increase exposure with target audience
- As member of TIF leadership team, set medium and long-term strategy for the business in order to sustainably deliver strong business performance
- Manage development and implementation of market segment strategies
- Work closely with global and regional key accounts to deliver, innovative new solutions that will enable their success
- Drive profitable volume growth at direct and distribution accounts
- Manage the innovation pipeline and porfolio, including identification and prioritization of market needs, preparation of business case, project management and launch activities for all market segments
- Strong presentation skills and experience in representing company at different industry events
- At least 15 years of technology marketing, sales, and/or delivery experience in at least two Public Sector verticals (government, public safety and national security, health, education)
- A tertiary education with project management experience
- The ability to work autonomously and collaboratively
- The ability to analyse problems systematically and considers alternatives and consequences before making decisions
- Bachelor's degree with proven experience
Industry Marketing Job Description
- In charge of collecting customers insights
- Monitor the competition and analyze competitors offer positioning at entity level (overall strategy, marketing mix, alliance…) and how to eliminate them
- Identify market opportunities, build business cases, and define the vision and strategy for the energy analytics and demand response for the residential connected home space
- Own and manage the services life cycle, including definition, development, and launch
- Drive new services development and deliver on customer needs on time and budget
- Global retailers' key requirements, from various stakeholders, for accepting payment in their ecommerce channel
- Solution and Content Development
- Lead Industry Solution design, development and go-to-market rollout
- Build the global industry marketing messaging, incl
- Field- / Seller Enablement
- Experience in driving product awareness
- Approximately 25% travel required to travel to the industry’s key markets and attend marketing meetings/conferences
- Experience of working in an industry-aligned environment, with a good understanding of the business decision maker audience in Enterprise and Corporate customers
- Excellent collaboration and orchestration skills
- K-12 education and/or services marketing experience preferred (not required)
- Communication, collaboration, and management experience with external marketing agencies
Industry Marketing Job Description
- Facilitate partner inclusion in account teams in the context of Industry Solution cycles
- Customer Engagement (for selected Tier1 accounts, with transformational Cloud opportunities)
- Identify customer-specific solution potential
- Deliver industry presentations in selected Tier1 Accounts
- Business Planning, Industry Marketing and Development
- Deliver industry strategy and business plan
- Drive industry go-to-market and industry marketing execution
- Support demand generation campaigns and marketing events
- Drive execution of integrated campaigns that create new leads, progress pipeline and accelerate win rate for z Systems industry solutions
- Change the way the z Systems platform is a perceived and ultimately exploited in key industries
- 5 – 7 years of product marketing experience, ideally where the “product” is or involves data
- Confidence, self-starter mindset, and ability able to work effectively with little supervision and authority
- Minimal 3 years of consulting experience within the Distribution & Marketing domain
- Developed deep Distribution & Marketing skills on various topics such as CRM, Omni-channel, customer experience, service design, marketing analytics, …etc
- Must be an outstanding communicator both internally and in front of an audience, with know-how to leverage social and other communications channels to connect with customers
- Familiarity with manufacturing applications and go-to market models
Industry Marketing Job Description
- Develop and coordinate the execution of integrated marketing campaigns and tactics
- Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
- Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
- Deliver campaign assets on time and on budget
- Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
- Track campaign progress at every step and manage campaign activity reports and ROI analytics
- Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
- Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance
- Build the industry solution messaging, incl
- Engage with channel sales team to drive channel engagement and revenue
- Education – A degree in marketing or communications and two years of experience is preferred
- 5 + years sales or marketing related work experience, specifically within target industries preferred
- Proven results in analyzing data and trends to create relevant and actionable business insights
- Experience in the Construction space is a huge plus
- BA/BS degree, preferably in Marketing, Communications or Construction Management field
- Demonstrated expertise performing market research analysis, competitive assessment analysis, and gap analysis in target market segments -- ground robots, unmanned aerial vehicles, and manipulators -- within the robotics and autonomous systems industry