Integrated Marketing Job Description
Integrated marketing
provides marketing support to sales staff and entire marketing team by helping to develop sales and advertising strategies, preparing and updating creative sales materials and reports, and assist in any other marketing projects to capitalize on opportunities and generate revenue.
Integrated Marketing Duties & Responsibilities
To write an effective integrated marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included integrated marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Generate ideas with advertising sales and marketing colleagues to create solutions-based marketing programs for accounts in technology and consumer electronics categories, generating new business opportunities across digital, print, mobile, social and live media (events)
Handles all administrative duties the CW Sales & Marketing Integrated Marketing team
Supportcoordination among agency partners and internal groups working on multi-faceted advertising and other marketing campaigns
Actas liaison between Creative Services group and internal clients to scope outand execute a range of marketing and advertising projects
Key focus on IFC’s digital integrated marketing offerings and process, continuing to develop new ways to monetize IFC’s digital platforms – IFC.com, VOD, Social Media, Mobile
Act as show production point for Integrated Marketing
Execution of multi-brand, multi-platform integrated marketing programs
Actively identify and nurture relationships with third-party promotional and marketing partners
Reports to Director of Integrated Marketing
Develop seasonal marketing sales plans/budgets to meet top line traffic, revenue, ROAS and CPA goals
Integrated Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Integrated Marketing
List any licenses or certifications required by the position: IAB, FEMA, PMP, PMO, PMI
Education for Integrated Marketing
Typically a job would require a certain level of education.
Employers hiring for the integrated marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, MBA, Journalism, Education, Advertising, Communication, Public Relations, English
Skills for Integrated Marketing
Desired skills for integrated marketing include:
PowerPoint
Excel
AP writing style
Marketing
Word
Marketing principles
Cross-platform advertising sales
Event and related research
Marketing strategies and a demonstrated ability to apply them
Microsoft Office
Desired experience for integrated marketing includes:
Must be willing to work at the station in San Diego, CA
Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection
Projectmanagement of a wide array of campaigns, programs and projects from strategic ideation through execution
Adhere to station policies regarding pricing, merchandising, contesting, commercial content, competitive product protection
Must have minimum 2 years’ experience in integrated/digital project management
Order premiums and supplies
Integrated Marketing Examples
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Integrated Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of integrated marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for integrated marketing
- Lead event marketing and airline marketing team members to deliver ongoing marketing strategy for these channels that delivers overall company strategy in terms of airline acquisition, revenue, brand awareness
- Supports the Associate Publisher/Marketing & Marketing Director to manage and control every aspect of event planning, execution, and follow-up
- Utilize ideation, exceptional writing and presentation skills that will help articulate concepts for RFP responses, proposals, presentations, marketing, sales, omni-platform, live events and added value programs
- Supervise the training and professional development of the Associate Marketing Manager and Coordinator
- Attend client meetings to present integrated marketing concepts and research findings
- Work in tandem with the Associate Marketing Director to help develop trade strategy including trade shows, trade advertising, promotion, event sponsorships and e-mail campaigns
- Create and brainstorm 360 degree marketing programs that capitalize on all products, including but not limited to Tribune Broadcast stations, Tribune broadcast station websites, all associated apps
- Serve as the primary communications hub for all assigned NGP priorities keeping sales and Client Solutions teams up to speed on scheduling, marketing, PR, talent developments
- Developing and executing marketing plans to grow sales of core menu items
- Create marketing strategies, tactics, and presentations
Qualifications for integrated marketing
- Experience in interactive marketing on either the agency or client side
- Some familiarity with the event project, where appropriate, is highly preferred
- Must have the ability to communicate effectively and tactfully with colleagues, vendors, clients, talent and other levels of personnel
- Creates, implements and communicates a project strategy and asset delivery system with the film production
- Serves as brand expert for all studio divisions, developing a keen sense of knowledge of all aspects of a film’s production, story points, filmmakers sensitivities, theatrical plans and divisional efforts
- Must be able to perform and manager multiple tasks simultaneously
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Integrated Marketing Job Description
Job Description Example
Our company is looking to fill the role of integrated marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing
- Independently perform project management of moderate complexity on projects as needed including but not limited to new product launches, tradeshows and advertising, print and digital campaigns within the MSG marketing services department with minimal guidance
- Develop, recommend and implement process enhancements to the Integrated Marketing Communications (MarComm) functions to better address customer needs and business efficiencies
- Collect metrics to ensure marketing effectiveness
- Assisting the sponsorship fulfillment process, including detailed communication between internal production teams and client in a timely manner
- Fulfill added value programs (e.g., sweepstakes, contests, gifts-with-purchase, street teams, out-of-home, ) and create client recaps
- Manage added value communications programs (e.g., The Good Life promo page inbook and online, e-blasts)
- Coordinate/assist with events (e.g., invite lists, RSVPs, catering, collaterals)
- Provide general administrative support (e.g., keeping promo closet organized, booking travel, reserving conference rooms/lines, inputting invoices, ordering supplies)
- Facilitate all appointment scheduling manage travel and expense reporting
- Assist in the installation of new systems throughout the organization
Qualifications for integrated marketing
- This position requires strong leadership, communication, presentation, strategy, and creative experience
- Must maintain up-to-date knowledge in marketing, media, and research theory and technique
- Candidate must have strong balance of strategic and creative skills and experience in developing and executing compelling integrated marketing programs
- Experience bringing new products to market, marketing with existing products/brands
- Digital/Social Media experience
- Minimum 3 years in project management and marketing
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Integrated Marketing Job Description
Job Description Example
Our growing company is hiring for an integrated marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing
- Partner with OCA Corporate Shared Services cross functional teams (HR, CSR, IT, Compliance, Legal and others) to understand business objectives and translate them into effective and engaging integrated marketing plans that include messaging/creative strategy paid and unpaid communications plans utilizing internal and external social media, web/ digital media, print, SEO/SEM, collateral, events, sponsorships and other relevant communication channels
- Champion and facilitate the use of Corporate marketing platforms including, but not limited to, the internal company intranet, external website, iPad platforms and identify the tools of tomorrow to enhance engagement and foster a sense of community and among internal employees and key external audiences
- Partner with other Corporate Communications disciplines on public relations, corporate communications, social media and events to ensure integrated marketing plans promote the strategic employee and external communication agendas, identify all relevant communication opportunities, and foster collaboration and mutual support
- Maintain expertise of social, digital and print media, best practices of competitors’ Corporate marketing efforts and changes among key internal and external audience segments
- Manage accurate Corporate marketing communications budget and maintain compliance with Regional Control Framework
- Collaborate with VP, Content Partnerships - Solutions (and other team members) on creation of positioning decks, sizzles and external-facing collateral (e-mail blasts, newsletters, category one-sheets)
- Oversees management and delivery of received film assets to all approved and relevant parties
- May help to gather segment specific market intelligence on products, customers or competitors
- Review and translate insightful, comprehensive market research to understand the needs of the market and drive program success
- Develop campaign messaging for marketplace
Qualifications for integrated marketing
- Minimum 7 years at an agency, media company or sales organization where the individual was responsible for sponsorships/partnerships, presentation development and delivery, events and content production
- A proven track record in creating ad sales marketing materials
- A strong understanding of the ad sales market, including upfront/scatter requirements, and the agency needs of buyers, planners and clients Experience in a high pressure ad sales environment
- Ability to operate in an environment of constant change
- Experience in creative management and content production
- Strong written and oral communication / presentation skills – ability to communicate clearly and effectively and analyze data to develop strong selling story / distinct positioning
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Integrated Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of integrated marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing
- Create marketing strategies, tactics, presentations, and copy
- Proposing and implementing e-mail strategies to support approved Marketing strategies
- Segment audience to maximize campaign impact
- Provide support for key summer events
- Bring insightful questions that challenge the status quo
- Monitor the Company’s online communities and presence
- Review competitive analysis of social media between the Company and its competition
- Ensure business leaders and partners understand the benefits and limitations of existing and emerging social and digital business platforms, tools and technologies available to the enterprise, the latest trends for employee engagement and the risks and ROI of related strategies
- Ensure the organization is maximizing the full potential of these evolving mediums by establishing, measuring, optimizing and reporting on KPIs
- Participate in Global Brand Communication, MarCom workgroups as appropriate
Qualifications for integrated marketing
- Ability to continuously improve methods, approaches, and committed to continuous learning
- Constantly researching new ad sales product opportunities and evaluating the demand for such products
- Analyzing the effectiveness of all ad sales marketing efforts with research and agency feedback
- Willingness to travel and work overtime when needed
- Proficient in Photoshop and HTML
- Creativity/ideation
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Integrated Marketing Job Description
Job Description Example
Our innovative and growing company is looking for an integrated marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing
- Drive coordinated Marketing plans with counterparts in Marketing Analytics & CRM/Loyalty, Ecommerce & Digital, and Creative, with partners across the organization in operations, sales, customer service and other key groups
- Program manage marketing campaign programs, partnering with the program management team on large/long term campaigns
- Build strong working relationships with key cross-functional partners (e.g., Fashion Concept & Design, Merchandising, Demand Generation and all marketing functions) so that integrated plans deliver on both long-term and short-term business objectives
- Integrated Marketing Planning -- go-to-market traffic driving plans across Service, Retail, Ecommerce and B2B business segments
- Develop and flawlessly drive the execution of Line of Business Marketing Plans (Eg
- Develop Events and Promotions as a part of the integrated marketing plan, in partnership with Merchandising and key vendor partners
- Local Marketing -- establish and lead a team of local marketers supporting key regions
- Contribute to social media strategy in collaboration with Senior Marketing Manager
- Collaborate with marketing teams to develop engaging social media campaigns through original content, thought leadership, and visual content
- Collaborate with Marketing, Executive Education administration, and HBS faculty as well with outside writers, proofreaders, printers, and agencies
Qualifications for integrated marketing
- Experience with a technology/aviation company is a plus
- Creative thinker with an ability to think “outside of the box”
- Generally assist in the creation of PowerPoint and Keynote presentations including document formatting, copy editing and image sourcing
- 2-3 years experience in promotions, digital/social media, entertainment and/or sports marketing
- Experience with marketing public sector services serving defense and intelligence agencies
- Background in deal-intensive roles in sales