Integrated Marketing & Communications Job Description
Integrated marketing & communications
provides technical assistance to Business Operations and the TycoIS field organization at system start up ensuring proper understanding by the field office regarding systems intent.
Integrated Marketing & Communications Duties & Responsibilities
To write an effective integrated marketing & communications job description, begin by listing detailed duties, responsibilities and expectations. We have included integrated marketing & communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage content development calendar across all brands, ensuring messaging is consistent with marketing objectives
Work with agencies to review user-generated comments and posts on all social media sites in a timely manner, responding to comments in order to foster a positive community and add value to the user’s experience
Manage relationships with influencers and key media, day-to-day relationships with agencies to oversee execution of tactical plans
Ability to analyze research data and create a sales “story” from that research
Meets weekly with sales partners to understand channels needs, project requests, campaigns, and specific client initiatives
Average team of 5 Head Count
Develop and implement a strategic communications plan to advance the firm’s brand reputation
Serve as a communications counselor to Firm leadership, preparing them for media, public speaking and other external opportunities
Build and grow a functional marketing team that executes Firm marketing plans at a high level of excellence
Collaborate with the Marketing Management function to support execution of business unit marketing plans
Integrated Marketing & Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Integrated Marketing & Communications
Typically a job would require a certain level of education.
Employers hiring for the integrated marketing & communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, Education, Advertising, English, MBA, Public Relations, Marketing Communications
Skills for Integrated Marketing & Communications
Desired skills for integrated marketing & communications include:
AP writing style
Workamajig workflow system
Experience with dealerships and business systems
PC platform
Adobe Photoshop and NDesign
Industry practices
MS Office Suite
Microsoft Office applications
Policies
Practices and systems
Desired experience for integrated marketing & communications includes:
Oversee the day-to-day activities of the IMC functions including budgeting, workflow planning and staff development
Play a significant role in managing relationships with agencies and other external communications providers
Identify digital opportunities, embed digital strategies at the heart of business critical activities, define a digital ecosystem and develop a digital roadmap in order to shape a digital strategy for The McDonald’s Division
Drive the digital business transformation of McDonald’s and identify opportunity for better participation and execution of our brands
Manage the delivery of the roadmap through a network of internal and external stakeholders, this includes the coordination of cross functional digital experts in IT, K&I, Franchise Operations, Global Digital functions
Assists with layout, content and graphics on partner websites, review partner marketing materials and route for necessary approvals
Integrated Marketing & Communications Examples
1
Integrated Marketing & Communications Job Description
Job Description Example
Our innovative and growing company is hiring for an integrated marketing & communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for integrated marketing & communications
- Lead innovation and agency partnership development
- Be responsible for driving Marcom workflow to deliver creative ideas and tactical executional excellence
- Manage a collaborative process whereby no Marcom creative gets developed without participation and input
- Help in the development of the communication strategy by partnering with key internal stakeholders
- Be responsible for big creative ideas and tactical executional excellence
- Brief and organize cross-discipline to create campaigns that punch above their weight
- Develop and manage a collaborative process whereby no creative gets developed without first securing Marketing Communications participation and input
- Uncover trends, data and insights
- Communication and marketing plan development
- Understands underlying reasons why consumers act and believe as they do in relation to our brands
Qualifications for integrated marketing & communications
- Analyzes and anticipates competitive actions and emerging consumer trends
- Experience developing and delivering marketing plans to senior executive management and ability to express strong point of view
- Ability to work cross-functionally in a matrix organization, embrace ambiguity while consistently driving results across external and internal stakeholders via very strong collaboration (Corp - Windows and Surface group, but also other product groups and DX)
- Consumer experience is a strong requirement
- IT experience is a strong asset - ideally hardware and software management
- Proactively plan with promotional partners by setting clear expectations regarding creative development and timelines
2
Integrated Marketing & Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for an integrated marketing & communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing & communications
- Web publishing experience (knowledge of Sharepoint platform a plus)
- Develops and maintains effective relationships with both internal and external stakeholders across the organization
- Maximize campaign & asset efficiencies
- Manage internal annual creative agency scoping process, including
- Create a holistic and integrated plan (audience segmentation and associated assets, messages, vehicles, cadence) that’s delivered to and through the channels by liaising with key global marketing discipline teams other relevant business partners to share, develop and support the plan
- Enhance and develop channel partner program value, business proposition, and market messages that are consistent with the overarching brand message
- Develop global content to be used by Theatre leads and country marketing managers in the development of newsletters, webinars, webcasts
- Manage, maintain, share and socialize channel communications strategies and calendars
- Support and communicate effective product launch and sales readiness to our channel partners
- Develop content for partner annual and ad-hoc surveys and compile into key findings and executive summaries
Qualifications for integrated marketing & communications
- Outstanding interpersonal skills including developing relationships and collaborating at all levels in the organization and influencing business objectives
- Successful leadership, project management and mentoring experiences
- Experience creating, communicating, and executing marketing communication global programs
- Ability to influence and work with all levels of the organization
- Clear communication to senior level audiences, including Marketing VPs Executive Committee
- Ability to allocate and direct resources to highest priority assignments
3
Integrated Marketing & Communications Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of integrated marketing & communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for integrated marketing & communications
- Assist in managing advertising agency relations and schedules
- Maintain responsibility for maintaining relationships in coordination with key internal department members to carry out and ensure maximization of advertising goals, timelines and budgets
- Manage print vendor relationships to ensure maximization of collateral goals, timelines and budgets
- Manage the inventory control reports and reprinting schedule for all hard copy collateral
- Provide proof-reading for all MarCom projects upon completion
- Leads Integrated Communications Planning process
- Independently perform project management of moderately complex Corporate projects including but not limited to web/ digital, email marketing, SEO, SEM, social, print and Corporate advertising with minimal guidance
- Work closely with internal clients to understand business objectives and strategies
- Obtain a clear understanding of the client’s business needs and provide strategic direction and workable solutions to meet their marketing objectives
- Formulate project objectives, strategies and tactics, and communicate them to the client and Design and Programming Teams in the form of scope documents and project plans
Qualifications for integrated marketing & communications
- Self-directed individual who takes initiative to address gaps and needs
- 4-5 years experience in a digital media role
- Strong understanding of the Digital Media and Beauty Industry
- Proficiency in MS Word, Excel and PowerPoint programs
- Communicates clearly and succinctly in both oral and written forms
- Demonstrated interest and enthusiasm for marketing and communications (advertising, digital marketing, pr, media)
4
Integrated Marketing & Communications Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of integrated marketing & communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for integrated marketing & communications
- Assist in managing third party agencies/vendors involved in the development and execution of moderate complexity projects as needed
- Establish and maintain relationships and good communication in coordination with key internal department members to carry out and ensure maximization of marketing goals, timelines and budgets
- Provide proof-reading for all MarCom projects throughout the production process
- Collect, maintain and report concrete KPIs of marketing activities, including benchmarking and metrics
- Utilize content editors, Photoshop and/or basic HTML to update web content as needed
- Identify and partner with subject matter experts within the business (e.g., target marketers, product managers, ) to use customer and business insights to ensure accurateness and completeness of communication strategies
- Experience using Marketo or other marketing automation platform is a plus
- Advice Media Lead
- Hands-on writing and development responsibilities, with the ability to re-write a variety of collateral to make it as great as the Product Manager thought it was
- Advise Product Managers on best methods and specific types of collateral to achieve their goals
Qualifications for integrated marketing & communications
- Digital Media, CRM and Ecommerce Experience required
- Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed
- 4-year degree from an accredited university in Business Administration, Marketing, or related
- 10 years of relevant professional experience in brand management/brand operations experience, with experience leading an organization in the development of multi-media marketing plans
- Heavy experience in digital is important, with hotel experience a plus
- 4+years of relevant professional experience in brand management/brand marketing experience, with experience in the development and execution of multi-channel marketing plans
5
Integrated Marketing & Communications Job Description
Job Description Example
Our growing company is looking for an integrated marketing & communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for integrated marketing & communications
- Take on new responsibilities willingly, be open minded and able to adjust to shifting priorities with a positive attitude
- Assist with enforcing corporate style and branding throughout all communications and materials including Internet, Intranet, marketing collateral and promotions
- Responsible for CCP strategic delivery, managing the overall strategy to deliver audience-specific communications, working with the broader Integrated Marketing Communications team and outside agencies, including areas of content & creative development, media planning, digital, experiential, & promotions
- Engage with digital communities
- Support communications for special projects
- Manage the day to day needs of the site including editing web page content, ensuring search provides appropriate information and manage the production of promotional materials (banners & promotional pages)
- Independently performs project management of moderately complex CPG and Corporate projects including but not limited to web/ digital, email marketing, SEO, SEM, social, print and Corporate advertising with minimal guidance
- Perform other essential duties as required
- Develop and implement a strategic marketing plan consistent with College of Medicine – Phoenix’s strategic goals and aligned with the University’s Plan
- Plan, manage and execute strategic marketing activities and campaigns for College of Medicine – Phoenix
Qualifications for integrated marketing & communications
- 7+ years advertising and media operations experience, preferably at an advertising agency, preferably in account management or business affairs
- Deep understanding of traditional marketing operations with proficiency in digital and promotional marketing operations
- Willing to relocate to Hershey, PA
- Has deep understanding of the different types of channel partners
- Has experience marketing systems instead of point products
- Has 5+ years’ experience communicating to, through and with B2B channel partners and has experience with the channel planning cycle and general knowledge of which marketing communications strategies and tactics to apply