Marketing Communications Manager Job Description
Marketing Communications Manager Duties & Responsibilities
To write an effective marketing communications manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing communications manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Communications Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Communications Manager
List any licenses or certifications required by the position: PMP, APR, LA, CAPM, PMI, NAFTA, CISI, ACCA, CTSM
Education for Marketing Communications Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing communications manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Public Relations, Journalism, Advertising, Business/Administration, English, Education, Hospitality
Skills for Marketing Communications Manager
Desired skills for marketing communications manager include:
Desired experience for marketing communications manager includes:
Marketing Communications Manager Examples
Marketing Communications Manager Job Description
- Oversee the management of the MSM Share Point site, sub-sites, and general collaboration tools
- Work with the Global Marketing team to understand global business strategies and priorities
- Work with the local Sales teams EMEI marketing teams to understand market priorities
- Plan, design, test and execute digital marketing campaigns that support strategies and business priorities in each market
- Plan, design, test and execute digital lead nurturing programs
- Analyse campaigns and programs and report on outcomes and recommendations for improvements
- Work with our Microsoft Dynamics team to ensure that all Marketing Qualified Leads flow accurately into CRM
- Content development suitable for thought leadership, media, marketing social media platforms
- Serve as a subject matter expert for projects within the Washington National business segment
- Manage and enforce the Washington National brand standard through creative work
- Additional professional experience in a broker/dealer environment required
- Excellent conceptual, writing, oral and presentation skills
- Strong interpersonal skills, able to work in team setting or independently
- Strong management skills with experience training, developing, supervising and appraising personnel
- Strong problem solving skills, able to utilize internal and external resources to reach resolution
- Experience with planning, developing, and implementing marketing/public relations activities, including developing communications plans, strategy, messages, media and tactics as part of an outreach or education campaign
Marketing Communications Manager Job Description
- Capable to deliver convincing presentations on products to sales, R&D, marketing and senior staff
- Supports national big box accounts to drive all aspects of marketing for these key accounts
- Leads development and execution of key marketing strategies, plans, and tactics to drive Milgard awareness, preference, and loyalty, utilizing the full marketing mix and a strong ROI mindset
- Develops and manages external marketing and vendor partnerships
- Champion and facilitate the use of Surgical and MSG marketing platforms such as the web site, iPad platforms, PPT builder and other standardized tools
- Supervise MSG website, iPad "Engage" application and other platform administration and content changes for Surgical business and other areas as requested
- Partner with other CMC disciplines on events & public relations
- Provide writing, editing and creative design support for presentations and promotional communications for Marketing, Sales, Training and Education Groups with regard to MSG & Corporate messaging, branding and product information
- Oversee project management of annual tradeshows, national sales meeting and other sales events marketing communications deliverables in a timely and cost efficient manner
- Manage costs and budgets for specific marketing campaigns and tactics
- Support the completion of financial details in support of various projects
- Bachelor's degree in Marketing, Communications, English or related Liberal Arts concentration
- 5-7 years of professional experience specifically in marketing with at least 3 years in an insurance, finance, securities or related industry or other highly regulated field
- Ability to research complex insurance, securities, and financial information and distill down into easy-to-understand point-of-sale and training materials
- Preference as Marcom Executive experience for at least 2 years in a mid sized international chain hotel
- Candidate must be of Malaysian nationality/citizenship
Marketing Communications Manager Job Description
- Develop customer-focused messaging and positioning strategies
- Develop marketing/communications programs - channels, tactics and timing
- Coordinate media relations, internal, external and/or communications
- Work with human resources to plan and execute communication strategies surrounding internal initiatives, including intranet updates, employee communications, engagement events
- Manage/execute external/internal communications strategies including website, email marketing and communications, press releases, social media, photography and video, engaging the organization’s various constituencies and reinforcing brand identity
- Copywriting for various marketing materials, including product sheets, brochures, banners, fact sheets, email marketing campaigns, promotional emails
- Manage/execute design and production of various publications and marketing collateral including, e-newsletters
- Manage content of all social media channels including Twitter, YouTube, Linkedin, Instagram, Pinterest, Tumblr, blogging platforms
- Monitor trends in social medial channels
- Work with the Digital Marketing Manager to utilize social media to help optimize search
- Employs both standard marketing techniques new, creative marketing concepts, methods and platforms appropriate for commercial real estate such that it continually raises the bar for our brokers and aids them in business development, including client event planning
- Must be able to prioritize and handle multiple projects simultaneously, perform in a fast paced environment and maintain a high level of detail and accuracy
- Works very effectively in a cross-functional team environment, as team member or leader
- Bachelor’s degree and at least 5 years of marketing experience
- Bachelor’s Degree in English, Marketing Communications, Advertising or Business is required
- Minimum of 7 years of hands on experience in writing and or designing executing marketing communications programs at a strategic and tactical level is required
Marketing Communications Manager Job Description
- Serve as a resource to peers within the Department to develop and execute effective communications and marketing strategies, in developing skills to tell the story of HFS and promote their programs and services on brand
- Work closely with the Change Management lead to build broader organizational capability in effective stakeholder management, training and communications
- Develop, implement and measure a complete communications program as a part of the integrated Digital Grid Marketing and Communications Plan, working in full alignment with Digital Grid Marketing and in support of the business initiatives for the Digital Grid Business Unit and its Segments
- Develop and implement measures and programs by selecting and effectively using various communication channels, responsible for establishing which elements in the marketing communications mix best fit marketing and communications objectives (elements can include, but not limited to, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, internet, audio-visual productions)
- Assist in content development to ensure consistency of message in internal and external communications
- Work with Digital Grid BU president and leadership to identify overarching BU priorities for internal communications
- Apply relevant governance standards, policies and procedures to -- and ensure consistency, quality, and transparency of – BU communications
- Collaborate with global and regional segment, business unit and division communication organizations on behalf of the DG business
- Monitor and manage budget as designated, in full alignment with Digital Grid Marketing and BU Leadership
- Using the required governance tools
- Medical or technological industry experience is preferred
- Strong technical skills, including Microsoft Office Suite, Adobe Design Suite, creative design & production knowledge are necessary
- Must be a self starter, team player with a great can do attitude
- Ability to interact with all levels of a global organization is necessary
- Outstanding presentation skills are desired
- Must possess skills in Business Acumen, Strategic Agility, Developing Others, Problem Solving, Dealing with Ambiguity, Customer Focus, Interpersonal Savvy, Building Effective Teams, Drive for Results
Marketing Communications Manager Job Description
- Maintain UK Website and other social media platforms
- Keep the Senior Management informed of progress & development of all relevant Marketing issues
- Collaborate with HFS clients and ComMar leadership to develop and implement short- and long-term marketing and communications plans for the Department and HFS units
- Create or edit communication deliverables such as scripts, white papers, promotional materials, social media postings
- Developing and executing against a comprehensive executive communications plan that encompasses relevant message platforms, storytelling, event execution, speaker image and personal development and covers both external and internal communications
- Lead and manage the various work streams and deliverables leading up to major presentations
- Working with key internal departments (marketing, business management, field) to ensure that we are driving the right internal agenda across the business that inspires and guides our field teams across major corporate events
- Working across the subsidiary to gather data and content for internal and external communications
- Measure the effectiveness of your communications
- The ability to work effectively and gain respect of diverse groups, including executives, other executive staff, content and business owners, and event production teams
- Bachelor degree, preferably in marketing or communications studies
- Proactive, innovative, creative, positive, articulate and professional
- Positive, can-do attitude, excited to build something, and confident taking on challenges to achieve objectives
- Analytical and intellectually curious, seeking to understand root causes
- Effective communicator, able to synthesize data and information so that it tells a compelling story that resonates with target audiences
- Minimum of two (2) years with social media and community management experience