Partnerships Marketing Manager Job Description
Partnerships marketing manager
provides marketing expertise with deep understanding of direct marketing principles using modern tools and techniques including search, social, email, web and print marketing and advanced media.
Partnerships Marketing Manager Duties & Responsibilities
To write an effective partnerships marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included partnerships marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Stay informed of key marketing trends and issues and competitive activity to drive sales preparedness
Plan for strategic presence at events and conferences in order to help sales channel achieve the highest ROI
Work cross-functionally throughout the organization to influence programs and product introductions and optimize for licensed stores, Canada, Teavana and other businesses
Think strategically around future platforms that will support growth of packaged food and locally relevant programs in the channel, day-part driving programs that will benefit the company and licensees across categories
Have moderate working knowledge of licensed stores business and a general understanding of the food distribution model
Seasonal promotions management experience
Able to think through new item or program introductions and impact details to enhance licensee and other cross functional partner experience
On occasion, represent retail branded partnerships and present new programs/products to LS national account customers
Assist with analytic needs for the team
Planning, managing and analyzing online marketing campaigns (price campaigns, product launches )
Partnerships Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Partnerships Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the partnerships marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, MBA, Business, Communications, Education, Advertising, Management, Communication, Engineering, Economics
Skills for Partnerships Marketing Manager
Desired skills for partnerships marketing manager include:
Communication and dissemination techniques and methods
Media production
Competitive landscape
Principles and methods for showing
Promoting
Selling products
Services
Social analytics & techniques
Web analytics
Excel
Desired experience for partnerships marketing manager includes:
Sound understanding of online acquisition marketing tools (SEO, PPC, Social, Affiliate, Display, comparisons )
Must be able to champion online marketing
Experience with the development and go-to-market process of a new product or service
For this role periodic regional and international travel is required
To support the VP in managing the film budget accurately and efficiently
To present promotional strategy as needed to an internal and external audience
Partnerships Marketing Manager Examples
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Partnerships Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of partnerships marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for partnerships marketing manager
- Build and leverage strong working relationships with key stakeholders – GCP Sales teams, Merchant Services, Risk, Product and Compliance to drive successful initiatives aimed at securing new clients
- Manages development of annual and quarterly sports marketing plans including, but not limited to, advertising, marketing, digital marketing, promotions, community relations, special events, sponsorships, physician relations, philanthropy and customer service
- Works with marketing leadership team to develop strategic vision and oversee execution of sports/community marketing campaigns that meets established branding, preference and volume goals
- Identifies goals and objectives of region marketing and programming and develops integrated sports marketing strategies to support objectives
- Identifies and analyzes proposals from potential sports prospects across each region
- Proactively makes recommendations and brings innovative solutions to the development of appropriate marketing strategies in sports to drive business growth and brand equity
- Manages market research projects related to sports/community partners and actively monitors fandom
- Responsible for tracking ROI of all sports/community initiatives and establishing tracking mechanisms
- Must have experience and hands-on working knowledge of marketing and branding with a focus and understanding of how branding is impacted through sports marketing and community partnerships
- Ability to manage a budget effectively, create and implement business analysis and ROI reporting related to each sports and community strategic partnership
Qualifications for partnerships marketing manager
- Identify and champion Best Practice – sharing best in class promotions with local teams to identify opportunities and inspire
- Working closely with Promotions Co-ordinator and Intern, allocating tasks as appropriate for them to provide team support
- To manage external agencies as needed
- Together with the VP and the rest of the team evaluate every partnership and event to provide a case study that details a post campaign analysis to include an overview of the activity, media value vs
- Extensive experience in brand/media partnership marketing – with a particular emphasis on developing and implementing integrated marketing campaigns
- Strong media planning and/or buying experience – able to thoroughly understand the dynamics of the UK media landscape and be able to envision and communicate partnership ideas to Marketing as they come to life
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Partnerships Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of partnerships marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for partnerships marketing manager
- Review and provide feedback on all creative designs and messaging related to local sports sponsorships including but not limited to LED boards, in-stadium video boards, concourse signage, print materials, digital, social, premium giveaways
- Lead and manage Sports Marketing Agency for creative development purposes, development of strategic direction, point of view documentation and divisional support
- Briefing and working directly with creative teams (both internal and external) to develop consumer communication, based on insight and brand positioning
- Developing people, providing positive and constructive feedback and coaching
- Collaborating closely with a diverse cross-functional team to deliver strategies and tactics that support both broad business initiatives and individual prospective partner pitches
- Ability to influence cross-functional teams within an organization
- Flexibility and detailed-orientation, must be able to handle multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
- Ability to easily identify potential hurdles within a project and takes the lead on solving them
- Network in the community
- Develop partnership proposals
Qualifications for partnerships marketing manager
- A comprehensive understanding of the UK’s leading digital platforms and technology, along with an informed view on future trends and how these should shape the dynamics of our partnership activities
- Demonstrates excellent communication skills and can forge strong working relationships with marketing, publicity and our home office team in Burbank
- A track record of using digital media including social channels, and how to use data and other relevant metrics to help define and evaluate campaign performance
- Extensive knowledge and experience in the UK region, in linked industries like consumer electronics and/or telco
- Bachelor's degree - Advanced degree
- Attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
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Partnerships Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of partnerships marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for partnerships marketing manager
- Manage ongoing partner programs including partner engagement, budgeting and reporting
- Develop innovative B2B payment processes leveraging existing infrastructure and platforms
- Drive awareness of the Dropox partner ecosystem through in-person events, webinars, digital campaigns, and co-marketing initiatives
- With a set of named partners, develop co-marketing campaigns for joint lead generation, including detailed project plans that define key activities, timelines, and resource requirements needed to achieve project objectives
- Develop and maintain partner-specific co-marketing assets and collateral for a set of named partners
- Manage work across a matrixed organization with internal and external stakeholders to get feedback, buy-in, and manage expectations
- Manage forecasting and administration of partner marketing development funds
- Targets and prioritizes national segments and opportunities
- Collaborate with internal and external partners to develop and execute multi-channel marketing campaigns to support a customer lifecycle management strategy
- Project management– working with commercial and operations partner teams to ensure smooth transition of the product to the market across all key territories
Qualifications for partnerships marketing manager
- Team-oriented, and strong work ethic
- 4+ years experience with related experience such as in an Internet company
- Search Marketing Background - managed or worked with SEO and PPC campaigns
- Excellent at explaining complex concepts in easy to understand business terms
- Minimum of 5 years of experience in marketing, with progressively wider scope and responsibilities/accountability
- Minimum of 3 years of experience with segment marketing required
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Partnerships Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of partnerships marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for partnerships marketing manager
- Excite potential long lead brand partners across all categories to senior level personnel in agency and brand companies through 1-1 pitch presentations
- Deliver promotional opportunities to add value to retail-specific campaigns inclusive of the digital, in-store, on-pack and in-pack environment
- Develop long-tern relationships with recognized market leaders in the following key industries – Leisure/Travel, Fashion, Retail, Soft drinks, Alcohol, FMCG, CE, Telecoms & mobile
- Create and hold regular product presentations and screenings to showcase Fox films to potential promotional and media partners
- Engage potential partners with creative ideas and executions and energise others to deliver great results
- Brief and co-ordinate retained promotional agency to generate third party promotions on our behalf
- Develop media promotional strategies to support TCFHE releases in the UK working closely with media agency Mindshare and key UK media publishing houses and broadcast networks
- Identify opportunities to integrate partnerships for publicity, media and brand joined-up campaigns to add value to all areas of the marketing campaign driving cost efficiencies and adding incremental value
- Establish long and short-term bundling partnerships to drive additional corporate revenue and be proactive in the development of new revenue streams, especially within the digital space
- Identify partner opportunities to drive digital trial and education via promotional activity and seasonal offers
Qualifications for partnerships marketing manager
- Minimum of 3 years of B2B and partnerships experience required
- Strong B2B (business-to-business) experience a must
- At least 4 years of experience managing creative teams and agencies, advertising and corporate marketing
- 5-7 years of relevant experience in partner or alliance marketing, business development, or marketing campaign strategy
- Highly analytical with the ability to consume, process and transform large amounts of information into actionable insights
- Strong organizational, time management, and prioritization skills with great attention to detail
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Partnerships Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a partnerships marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for partnerships marketing manager
- Making recommendation for studio campaigns to feed into strategy & planning with particular focus on driving growth & development in sales, seasonal and merchandising
- Execute and launch B2B upper funnel brand awareness campaigns – online and offline channels
- Leading required partner insight research for the New Partnerships marketing team
- Work closely with PR to drive trade PR initiatives on behalf of the New Partnerships marketing team
- Explore new, innovative and entrepreneurial B2B marketing channels that complement our partner acquisition strategy
- Work together with internal teams like Data Science, Marketing Communications, Marketing Science, PR, Product Owners and Developers
- Collaborate with content specialists like copywriters & designers to generate on-brand collateral for your campaigns
- Serve as a co-lead in developing a strategy, benchmarks, KPIS, and ways to showcase how content can drive growth, revenue, and consumer engagement
- Serve as the main contact between content marketing and internal and external partners (as designated), as it pertains to partnership opportunities
- Serve as a key stakeholder in brainstorming, pitching, and presenting content opportunities across verticals internally and with third party partners and brands
Qualifications for partnerships marketing manager
- Travel depending upon project needs
- Experience collaborating with partners on product development and marketing is appreciated, but not required
- Able to work with all stakeholders (project management and people management)
- Experience working in a large, complex, fast-paced fortune 500 Company is strong preferred
- Proven track record in partnership management, and ability to rapidly shift priorities based upon marketplace demand
- Candidate must possess a track record of breaking new business and act with autonomy at all levels of the sale