Communications & Marketing Job Description
Communications & Marketing Duties & Responsibilities
To write an effective communications & marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included communications & marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Communications & Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Communications & Marketing
List any licenses or certifications required by the position: PMP, YMCA, EMC, CRM, CTSM, APR, CPR, GOLD, CAPM, PMI
Education for Communications & Marketing
Typically a job would require a certain level of education.
Employers hiring for the communications & marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, Public Relations, Education, Business/Administration, Advertising, English, Writing
Skills for Communications & Marketing
Desired skills for communications & marketing include:
Desired experience for communications & marketing includes:
Communications & Marketing Examples
Communications & Marketing Job Description
- Support other marketing channels including social media, website and talent acquisition tools as required
- Recommend and execute marketing and communication programs with members of the Development team to increase reach and foster engagement with donors and prospects
- Implement integrated marketing communications and brand strategy, across a variety of channels (e.g., digital and print)
- Work with Hoover field development staff to share best marketing practices, outreach techniques, and audience insights
- Help create internal and external marketing pieces
- Be responsible for the editorial direction, production and distribution of all marketing publications
- Compile and analyse marketing metrics for internal communications
- Capture and Coordinate Marketing Leadership Team Meeting minutes and actions
- Manage website content for the Marketing section of the corporate Intranet website
- Manage and coordinate the company’s marketing collateral efforts including content development and coordination of graphics, layout and production
- Highly motivated, energetic, flexible
- Hungarian native speaking and fluent in English
- Ability to foster culture change
- Knowledge of internal communications tools and processes, including web, new media, social networking
- Experience using content management systems (CMS) and email
- Excellent verbal and written communications skills, editorial skills
Communications & Marketing Job Description
- Working closely ABU’s Snr Director of Market Communications along with key internal stakeholders, and external agencies to develop compelling, effective and integrated content and manage a number of day to day marketing projects for the ABU
- Work with the Digital Marketing team to develop appropriate website pages, edit copy, schedule the release of content in line with campaigns, including keeping the relevant internal and intranet pages up to date, in addition to briefing in editorial and signing off articles for inclusion in our eNewsletters
- Manage effective working relationships with marketing colleagues, external agencies, to ensure that the Aviation requirements are effectively delivered
- Become a vital Marketing Communications knowledge source for colleagues across the ABU
- Plan and execute integrated marketing communications campaigns that generate demand for PeopleNet products and services in new and existing markets
- Strategic planning and execution for Canadian market, including email marketing, content generation, sales collateral and event support
- Measure and communicate effectiveness to guide future activity and ensure activities support overall marketing communications plan
- Define and deliver marketing and communications campaigns to support the sector’s priority areas and themes
- Develop, implement, track and optimise the division’s digital marketing campaigns
- Line management of a marketing and communications executive
- General understanding of HTML
- Familiarity with college athletics and college recruiting
- Intermediate knowledge of Microsoft Word, Excel, and PowerPoint required
- A minimum of 5 years of communications experience in either the financial services industry or with a public company
- BA or BS in Journalism, English or Communications
- Comfort with and emotional maturity in working with C-suite executives
Communications & Marketing Job Description
- Leads the development and planning of the GLS business unit and packaging industry marketing communications efforts
- Establishes and implements the group’s overall marketing communication goals
- Assists with the measurement and tracking of effectiveness of marketing communication programs
- Primarily implements production of established direct marketing projects, including direct mail, email and teleconsulting programs, and list/data management
- Directs data processing work to support direct marketing strategies
- Develops data processing specifications and requests list work to support targeted direct marketing initiatives
- Provides accurate editing and proofreading for direct mail materials, letters, and other marketing communications
- Content management of a subset of Cloud Platform pages (Events, Case Studies)
- Strategic planning and execution for OEM/Channels business segment, including creation of dealer events, sales presentations, website updates and lead effectiveness reporting
- Small fleet positioning, messaging, planning and execution, including ecommerce and web strategy development
- Preferably Managers specializing in Hotel Management/Tourism Services or equivalent
- Systems include
- Fosters a respectful, positive, transparent, and collaborative environment
- Ability to consistently stay positive and inspire passion and creativity in others
- Displays humility, adaptability, unquestionable ethics & integrity
- Fluency in computer (power point, excel)
Communications & Marketing Job Description
- Input to maintain a centralized archive of presentations, marketing materials and communications
- Conceive and develop basic marketing plans to achieve client objectives, including budgeting
- Oversee implementation of marketing plans, including the development of production schedules, project coordination and operational oversight
- Support all marketing efforts for the new business line, advertising, trade shows, collateral/one pager brochures, some direct mail and emails
- Manages a relatively small, but highly motivated and talented group of marketing communications professionals
- Develops, implements and continuously evaluates marketing communications plans
- In conjunction with the global team, assists with the development and execution of the global event marketing plan
- Coordinates marketing materials for product launches
- Serve as key contact for reviewers, project owners and agencies from concept/project initiation through final delivery of final piece
- Develop and distribute agendas 5 days prior to the scheduled live meeting date and facilitate the meeting
- Expert experience with HTML code, Java, SQL, Apex
- Experience with automated (email) marketing system (ExactTarget, HubSpot or similar)
- 3+ years CRM systems, preferably salesforce.com
- Impeccable grammar, spelling and punctuation skills
- Minimum of 3 years of communications experience
- Demonstrable entrepreneurial spirit, thriving on ambiguity and happy operating in a fast paced “start-up” environment
Communications & Marketing Job Description
- Take leadership on projects, working with the marketing team, such as special events, meeting planning and marketing promotional activities
- Coordinate media and public affairs activities working with marketing and agency partners
- Develop content and provide final approval, as necessary, on all marketing collateral, products and promotions
- Develop an annual PR plan with specific goals and budgets outlined in the hotel's marketing plan
- Produce the Annual Marketing & Budget Plan – Marcoms related
- Attend hotel meetings, HOD Ops Meeting, daily sales & marketing brief, monthly S&M meeting, and monthly promotions meeting
- Plans, directs and implements Remote Automation Solutions marketing communications activities domestically and globally
- Responsible for the creative strategies and direction of advertising and marketing materials and campaigns
- Plans and executes brand marketing and advertising programs to raise brand awareness and value
- Execute email marketing campaign to increase engagement, retention, and conversion rates
- Understanding of personas, outlining buyer’s journey, and developing content plan accordingly
- Incredibly detailed and organized, results-oriented, with an affinity for technology
- Strong Microsoft Word skills and general working knowledge of PowerPoint, Excel, and other business applications
- Hands on experience with SFDC, Hubspot, Pardot, Marketo or other CRM and marketing automation packages a plus
- Strong team player dedicated to delivering great work, with a sense of humor
- Familiarity with SEO principlesbasic HTML, Google Analytics, Adwords and Adroll a plus