Industry Marketing Manager Job Description
Industry Marketing Manager Duties & Responsibilities
To write an effective industry marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included industry marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Industry Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Industry Marketing Manager
List any licenses or certifications required by the position: ISV
Education for Industry Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the industry marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Education, Technical, Business/Administration, Computer Science, Technology
Skills for Industry Marketing Manager
Desired skills for industry marketing manager include:
Desired experience for industry marketing manager includes:
Industry Marketing Manager Examples
Industry Marketing Manager Job Description
- Act as liaison between Product and other functions providing Thought Leadership to integrate Premium POS into presentations
- Convert and repurpose client-specific case studies and presentations into product marketing material
- Work collaboratively with in-house creative and copy teams and ad agencies
- Coordinate the logistics and timing for activities such as product webinars
- Work both independently and with Premium POS team on product marketing and pre-sales support
- Build strong working relationships with cross functional teams include Product and Commercial
- Drive messaging, positioning and go-to-market strategies for our portfolio of solutions and industries and coordinate across departments to develop and introduce new solutions
- Conduct and manage market research
- Manage development and implementation of market segment roadmaps, including identification of unmet market needs through original market research, in order to accelerate business development and growth
- Own a specific market segment
- Knowledge of direct marketing, email marketing, and lead generation
- Strong creative/marketing writing & presentation skills Proficient with Word, PowerPoint, Excel
- Manage the innovation pipeline and porfolio, including identification and prioritization of customer needs, preparation of business case, project management and launch activities for all market segments
- Accountable for innovation efficiency of the R&D pipeline including all marketing aspects of the product launch process (product, price, promotion, placement), including responsibility for developing value proposition for new products and target pricing strategy
- Collaborate with sales and technical service to optimally allocate commercial resources based on strategic priorities
- Represent North American region in global marketing activities, including alignment on global R&D projects
Industry Marketing Manager Job Description
- You will manage our CRM, CRM Online and NAV revenue and critical metrics for SMB, developing correction plans when required
- Create and maintain business plans that ensure we are building for long-term success
- Identify and implement new, up-sell/cross-sell and version sell opportunities including renewals for the industry solution in the UK working closely with segments and specialist sales teams
- Work with marketing to turn our business plans into tactical marketing plans to drive leads and revenue
- Marketing/Business Planning
- Develop creative messaging based on business strategy and its progress
- Plan, oversee and execute the Internal Communications across APAC working with the APAC Products Industry Lead, to gain high engagement from the APAC Products Industry community
- Working with the global internal communications lead and team
- Drive tactical approaches, including multimedia production, sharing best practices and recent innovations
- Guide and lead industry marketing activities in North America
- Experience of planning and business management, including data analysis
- Ability to think strategically and track plans with high attention to detail, requiring excellent prioritisation skills
- Comfortable dealing with ambiguity and reconciling multiple stakeholder opinions
- Experience of working with ISVs
- A minimum of 5 years of progressively responsible marketing experience with a demonstrated record of success and effective performance
- Ability to ensure timely delivery of all projects and initiatives
Industry Marketing Manager Job Description
- Develop and implement best practices to enhance organization’s marketing excellence with focus on market assessment and research
- Lead regional development and implementation of SBU strategies
- Develop and grow personal relationships with relevant industry stakeholders, key customers and distributors
- Determine and manage marketing budget and coordinate marketing presence at industry trade shows
- Proactive analysis and review of company performance in key vertical markets
- Serve as subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity
- Lead the vertical market ‘cross functional’ team which includes leadership, outside sales team, strategic accounts team, product management, specialist, and Applied related businesses connected to the market
- Assist in the inventory planning for the USSC network, as you will be held accountable for VM specific inventory programs
- Manages development, production and distribution of promotional & collateral materials to support sales and marketing programs, , sell sheets, trade shows, training materials
- Provide post event reports, analysis and status reports on industry performance and ROI metrics
- Creative and flexible in new situations and rapidly changing, dynamic environments
- Activities include sales support
- Strong writing and content creation skills
- Strong organizational, executive communication, project management, negotiation, and problem solving skills
- Strong strategic skills, writing and summary proficiencies
- Bachelor’s degree in business or sales and marketing related focus
Industry Marketing Manager Job Description
- Communicate research findings and recommendations clearly and concisely through written documentation and/or presentations
- Maintain leading position in media share of voice
- Drive strong sales and marketing integration
- Lead an industry focused marketing team
- Demonstrate strong business operator skills
- Lead the vertical market ‘cross functional’ team which includes leadership, outside sales, strategic accounts, product management, specialist, and related ‘internal’ businesses connected to the market.As the Industry leader, you will provide expertise and guidance on growth opportunities across the organization
- Assist in the inventory planning for the USSC network for VM specific inventory programs
- Manage development, production and distribution of promotional & collateral materials to support sales and marketing programs, , sell sheets, trade shows, training materials
- Collaborate with local Korea Marketing & Sales team on campaign planning and identifying target segments
- Develop and implement Korea annual and quarterly go-to-market execution plan
- Bachelor degree in a technical or business discipline, preferred
- Experience building and creating b2b and b2c experiences
- Experience in Smart Energy, demand response, or other relevant fields
- Develop and deliver the messaging for the medical device industry that engages the market
- Identify and promote the core demand drivers and type
- Map out the buying process including key roles that participate and identify relevant content/assets for each stage
Industry Marketing Manager Job Description
- Collaborate with local Japan Marketing & Sales team on campaign planning and identifying target segments
- Develop and implement Japan annual and quarterly go-to-market execution plan
- Develop and execute against campaign segmentation, contact strategy and schedule
- Work with appropriate vendors to support campaigns
- Set up campaign performance tracking
- Manage campaign budget and vendor relationships
- Manage local agencies as needed
- Deliver post-campaign analysis and reporting
- Pro-actively adjust campaign tactics to optimize campaign performance
- Guide channel partners to align against quarterly campaign
- Medical device industry experience a must
- Experience creating and implementing sales enablement, demand creation, nurturing and pipeline acceleration programs
- Ability to create strategies for creating pipeline
- Understanding of social media in demand creation
- Engaging content creation ability
- A minimum of 7 years of demonstrated leadership and practical experience in public works or related fields including management, market development, business development