Display Marketing Manager Job Description
Display marketing manager
provides overall marketing performance reports on Beckman Coulter’s online performance (includes SEO, PPC, website traffic, email, and social media) utilizing tools such as Domo, Google Analytics, Google AdWords, and Salesforce.
Display Marketing Manager Duties & Responsibilities
To write an effective display marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included display marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop a search marketing/paid media, remarketing and GDN strategy for multiple countries, brands and web properties, in collaboration with local / country eCommerce leads
Manage planning and execution of search marketing programs, including keyword research, competitive benchmarking, landing page coordination, campaign development, ongoing performance analysis and optimization, testing, reporting, and budget tracking
Partner with product teams and other eCommerce functions to develop and optimize creative assets, landing pages, and ad copy
Coordinate campaigns and activities with other digital marketing & eCommerce functions
Extract, analyze and translate marketing data from variety of different sources such ascore metrics, channel partner tracking, CRM, social platforms, for go to market decisions and post-campaign strategic reviews
Continuous testing as it relates to product and creative
Serve as strategic digital marketing lead with oversight of all paid digital tactics including video, display and rich media units
Drive direct response acquisition KPI’s including CPA, CTR, conversions, and ROI
Generate brand awareness via top funnel media focused on reach, and measured by down funnel impact on sales
Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements
Display Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Display Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the display marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Economics, Communications, Mathematics, Statistics, Engineering, Education, Finance
Skills for Display Marketing Manager
Desired skills for display marketing manager include:
Online space
Common digital marketing critical metrics and website and mobile app analytics tools
Compliance is desirable
Direct marketing
Excel / Google Sheets and basic SQL
Food and cooking topics
Online marketing channels ·
Online media and familiarity with all online marketing metrics
Tracking
Excel
Desired experience for display marketing manager includes:
Effectively manage projects with strong organizational and communication skills
Experience managing a substantial budget and delivering results on a consistent basis
Familiarity with different attribution platforms and their benefits (Adometry experience a plus)
Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness
Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically and quickly and to learn and act quickly
Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
Display Marketing Manager Examples
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Display Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of display marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for display marketing manager
- Proficiency in excel (vlookups, sumifs, pivots)
- A minimum of 3-5 years’ experience in a relevant agency or client side role required
- Manage Prime Video's above-the-line and paid display budget and campaigns in new territories
- Measure impact on Prime Video business metrics
- Manage a continuous testing plan which delivers consistent channel growth and performance improvements against key metrics
- Manage internal, agency and other external relationships to run campaigns across a wide array of networks and mediums, reaching maximum current and potential customers
- Drive the implementation of new scalable, cost-efficient campaigns
- Brief above-the-line creative to Creative team/agency
- Drive customer acquisition, engagement, conversion and loyalty via paid search and other paid media
- Manage and execute prospecting and retargeting campaigns
Qualifications for display marketing manager
- Bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience
- Minimum of 3 years of digital display, marketing, or advertising experience that includes proven results in developing and optimizing campaigns to meet business objectives
- Minimum of 2 Years’ experience with Google Display Network or other display platforms
- Strong attention to detail, project management and organization skills with ability to multi-task
- Experience managing the development of creative or advertising
- Experience with DoubleClick, tagging and reporting campaigns
2
Display Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of display marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for display marketing manager
- Identify new and emerging online advertising technology and capabilities to improve program performance
- Provide direction to agency partners, ensuring alignment with company objectives
- Partner with data and analytics teams to develop and evolve reports
- Develop global operating efficiencies by creating scale economies and leveraging common tools
- Monitor and report on the success of the search marketing and display programs
- Engage with internal business teams to identify opportunities, define success metrics, and help develop scalable display programs
- Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure success
- Analyze ongoing campaign results and make recommendations for improving campaign performance
- Help drive evolution of the platform through ongoing client feedback loop and close collaboration with cross-functional teams ranging from Marketing, Product Management, Engineering, Analytics to Finance
- Continuously build and improve processes and tools for the team to serve clients in a more effective and scalable manner
Qualifications for display marketing manager
- Self-motivated, detail-oriented, data-driven with strong interpersonal and communication skills
- 1-3 years of display performance media experience with programmatic buying
- At least 5+ years above-the-line and display experience, including media planning and measurement
- Creative briefing and creative agency management experience
- Experience of techniques to measure attribution of offline marketing on hard and soft business metrics
- Experience with common display platforms (Youtube, Google Ad Network)
3
Display Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of display marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for display marketing manager
- Work with CPS and Analytics teams to identify best platforms for managing Biddable Display campaigns
- Implement approach for specifying and evaluating campaign structure
- Partner with analytics to design / implement approach to ad testing
- Enable conversion optimization to work in Display and Paid Social Channels
- Use DMP & Device Graph technologies to help crack the code on cross device & integrated marketing across Display , Search and Site
- Delivers a robust testing methodology for new vendors to maximize ROI
- Enables consumer driven communication
- Maximizes the retargeting opportunity
- Supports the Senior Digital Display Ad Manager in the execution of strategic display and video marketing annual plans that integrates with organizational marketing initiatives
- Consistently reviews web analytics provided by Google Analytics, DoubleClick for Display, marketing mix modeling and digital attribution tools, and agency reporting platforms to identify trends and provide optimization
Qualifications for display marketing manager
- 5+ years of search engine marketing and display advertising
- Strong understanding of search marketing and Display fundamentals, including keyword research (discovery and expansion), ad copy and landing page design, campaign building and planning, KPIs, campaign optimization and reporting
- Understanding of Organic Search fundamentals and how to coordinate strategy across search marketing and SEO
- Ability to own and manage agency relationships
- Comfort with data, ability to compile and analyze metrics, and report on campaign performance and direction
- Experience copywriting for digital media
4
Display Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a display marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for display marketing manager
- Provides strategic direction and acts as day to day lead to display and video marketing teams and current agencies to ensure established goals are achieved while continuing to broaden program exposure
- Ownership and management of multi-million dollar budgets (reforecast, accruals, and invoices), creating test scenarios, and implement marketing mix modeling
- Forecast/reforecast traffic performance of channels based on budgets, updates to strategy, planned testing and attribution tool influences provided to senior eCom leadership team for site revenue and traffic projections
- Optimization of segmentation strategies across regions and markets to drive personalization and customer engagement
- Partner with key stakeholders to integrate an attribution strategy into display and video marketing’s strategies, with the end goal of driving enterprise ROAS
- Create 3-5 year plans for channels and testing roadmaps
- Perform tests that have omni-channel focus and inform on the influence of digital on store traffic
- Provide support and direction for team members and assist with career development
- Lead annual and multi-year co-op strategy across premium softline and hardline brands, continue to drive positive year over year multi-million investments beyond current channel support to drive sales impact for brand partners and Academy Sorts & Outdoors
- Forecast and clearly communicate media strategies to internal stakeholders, product marketing managers
Qualifications for display marketing manager
- Ability to develop strong partnerships with business and marketing partners
- Energetic and collaborative, with a self-starter approach to work
- Strong analytical skills and a natural affinity for numbers is key
- 2-4 years of display marketing experience or a mix of consulting, technology and digital in e-commerce experience with agency or retail organizations in a display capacity
- Ability to meet sales goals and understanding across all digital marketing functions
- Minimum of 3 years managing high volume retargeting and prospecting display campaigns
5
Display Marketing Manager Job Description
Job Description Example
Our growing company is looking for a display marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for display marketing manager
- Work across departments with creative and front of site to make strong marketing collateral, campaigns, and landing pages
- Lead dynamic creative initiatives
- Work with direct agencies
- Create reports that tell a story and use data to optimize campaigns by adjusting bids, audience, placements Communicate results to creative and product teams
- Represent team and channel in weekly/monthly/quarterly business reviews
- Own media optimization and spend on across our acquisition marketing channels (social, display, search)
- Analyze media spend, breakdown campaign performance, and summarize results for key stakeholders
- Conceive media hypotheses and creative tests and execute new campaign deployments
- Manage and drive performance through agency partnerships
- Collaborate with cross-functional partners on campaign messaging, creative & site experience
Qualifications for display marketing manager
- Proven track record of using biddable media to acquire and engage users throughout the funnel
- A strong understanding of programmatic opportunities and state of the market
- The ability to learn new processes and technology quickly, including knowledge of adservers, viewability solutions, DMPs first and third party data
- 2+ year of experience in an advertising, finance, operations, or analytical role
- 1+ year of experience with digital advertising platforms such as AdWords, DoubleClick, Atlas
- Experience with Demand Side Platform (DSP) is a plus