Acquisition Marketing Manager Job Description
Acquisition marketing manager
provides reporting and analytics using HubSpot, GoToWebinar, Google Analytics, and other available data sources on performance including response and conversation rates for individual tactics and offers and tracking results against sales pipeline.
Acquisition Marketing Manager Duties & Responsibilities
To write an effective acquisition marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included acquisition marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Improve client experience within the Cards Acquisition non-proprietary channel process – , paper, Online
Identify opportunities to increase approval rates, providing same client experience (outcome) across various response channels
Work closely with list brokers to develop test recommendations, research new markets and list selects
Update, finalize and analyze results of each promotion
Purchased channels (eg press, outdoor, digital display, social)
Owned (house press and digital special print and digital supplements)
Affiliate marketing channels
Events and / or sponsorship
Revenue and profit growth
Extended audience reach and engagement through social and search channels
Acquisition Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Acquisition Marketing Manager
List any licenses or certifications required by the position: PPC, AIRS
Education for Acquisition Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the acquisition marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Advertising, Economics, Finance, Business/Administration, Public Relations
Skills for Acquisition Marketing Manager
Desired skills for acquisition marketing manager include:
Cable television
Excel and demonstrated experience using data and metrics to measure performance and determine improvements
Google Analytics
High-speed Internet and phone products and services
PPC and related technology Marin Software
Applicant tracking systems
Consumer and business segment
Devices
Local talent market and sourcing channels
Offers
Desired experience for acquisition marketing manager includes:
Increased visits / traction on natural search
Increased referrals through email marketing and affiliate programmes
Increased referrals through ATL and digital display campaigns
Develop and manage display marketing campaigns across multiple platforms
Identify strategic marketing partnerships to drive new customer acquisition
Keep abreast of industry, market and consumer trends across acquisition marketing channels
Acquisition Marketing Manager Examples
1
Acquisition Marketing Manager Job Description
Job Description Example
Our company is hiring for an acquisition marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for acquisition marketing manager
- Assist in acquisition marketing campaign management, including the production and distribution of online and offline marketing materials
- Monitor and suggest improvements for digital marketing efforts including website updates and social media
- Work closely with public relations and media to increase awareness in key national markets
- Help increase traffic to the website consumers using various game titles
- Partner closely with the Southern Living Editorial, Publishing and Digital leadership to identify areas of collaboration across the brand and influence key business decisions
- Defend core business by driving circulation revenue and profits by optimizing existing marketing and developing innovative programs
- Develop strategy and marketing direction for new business acquisition for sources including direct mail, email and cross promotions
- Analyze marketing and business results to identify opportunities for growth and develop recommendations based on the data
- Support new revenue extension concepts for Southern Living brand and lead pilot programs to develop new consumer revenue streams
- Develop and maintain budgets including monthly financial reconciliations
Qualifications for acquisition marketing manager
- Experience working with digital advertising – paid search, fixed display, fluid display, social, video, email
- Experience using project management software and ability to create schedules and set milestones
- Knowledge of best practices for online marketing and the analytics tools used to measure success
- Able to manage, prioritize and execute multiple projects at one given time
- Creative and resourceful thinking and the ability to make decisions and organize thoughts under time and budget constraints
- Proven record of driving partnership, collaboration, transparency and execution across teams
2
Acquisition Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of acquisition marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for acquisition marketing manager
- Quickly execute on offers and promotions in marketing tactics to remain competitive with market dynamics
- Maintain awareness of best practices, market trends and competitive activity, leveraging deep knowledge across lifestyle focused brands
- Lead and continue to develop a high performing staff of (2) direct reports
- Support the magazines’ brand goals and strive to deliver and report on established goals
- Develop and execute strategic marketing plans across digital and traditional media platforms with an eye on achieving subscription, sales or registration goals and consumer engagement targets
- Partner with external media brands to form strategic partnerships and campaigns that drive key goals
- Collaborate with cross-functional teams such as internal and external designers, production, fulfillment, legal and more
- Manage day-to-day activities for digital subscriber sources, including paid media, email and social
- Implement, execute and analyze the effectiveness of marketing initiatives and tests
- Contribute to projects for the brand team, including Paywall strategy, Lead Generation, Newsletter development, Sweepstakes, and Events
Qualifications for acquisition marketing manager
- Assist in the development of Partnerships by working with the Marketing Manager to execute marketing campaigns, analyze results, and provide recommendations
- Assist in managing monthly close reconciliations, forecasting and budgeting
- Own the PEOPLE acquisition direct mail program managing the overall strategy and day-to-day activities including campaign management, forecasting and budgeting
- Implement, execute and analyze the effectiveness of marketing initiatives and tests and identify opportunities for the channel
- Present marketing strategy and results to various levels of management
- Contribute to projects for the acquisition team including Email, Lead Generation, Sweepstakes, Cross-Sell Efforts and Gamification
3
Acquisition Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of acquisition marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for acquisition marketing manager
- Manage all CSo targeted marketing programs to enhance our MROI and deliver on our CSo acquisition and deepening goals
- Develop and implement customer-centric marketing strategies and campaigns to acquire, cross-sell, and up-sell desired SMB CSo clients
- Identify best of breed approaches and tools to facilitate the identification of client needs and behaviors that lead to proactive “near-time/real-time” interactions to deepen and/or retain customer relationships
- Partner and coordinate with Product Management, Sales, Customer Experience, Direct Marketing, Marketing Execution Teams, Modeling, Customer Analytics, Campaign Measurement, CRM teams to drive our campaign objectives
- Proactively partner and collaborate across key lines of business, including Business Banking Marketing, INK Marketing, and Consumer Marketing partners
- Develop and present business cases outlining program strategy, costs, expected return, test design and results to senior management
- Leverage test design and performance analysis to continually improve effectiveness of ongoing programs
- Ongoing management of approved programs through implementation, including forecast tracking compared to budget, fulfillment tracking, systems changes (when necessary), and field communication
- Ensure consistency of brand messages and image across tactics and programs
- Challenge existing processes and lead in driving improvements data / campaign processes
Qualifications for acquisition marketing manager
- Proven track-record, individually and by managing teams, of developing and growing profitable online marketing programs including paid search, display, affiliate, and SEO marketing
- Experience with search marketing vendors and tools required
- Must be analytical, and comfortable working with data
- The ability to sit for extended periods and to bend, kneel, and stoop
- Strong career growth in chosen industry
- 5+ years in a leadership position managing monetization of freemium online models
4
Acquisition Marketing Manager Job Description
Job Description Example
Our growing company is hiring for an acquisition marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for acquisition marketing manager
- Track and oversee key performance metrics in order to determine strategies for customer experience enhancements and improved marketing and acquisition plans
- Formulate and execute the site marketing, content and product strategy on the Prospect Site with the goal of increasing the number of Cards acquired, billed business acquired and improving conversion
- Lead all channel management activities including site marketing creative development, offer and message testing, new product launches, and interfacing with teams that leverage the Prospect Site
- Partner to refine and optimize the personalization strategy on the prospect site in close partnership with Site Optimization team, IMS Channel Design, IMS Analytics teams
- Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and Enterprise Digital
- Support development of capabilities to improve site management and ensure compliance
- Oversee monthly results reporting, forecasting and budget activities
- Act as SME in Digital Marketing for the Prospect Onsite channel
- Manage two B30 Direct Reports
- Successfully manage and build cross-functional relationships across multiple internal & external partners
Qualifications for acquisition marketing manager
- The ideal candidate will bring a history of working with well-respected consumer brands that cater to the high net worth/premium customer segment
- 2-3 years of work experience in marketing, sales, partnerships or related field, ideally in a fast-paced startup or tech environment
- Local New England knowledge and media buying experience a plus
- 3+ years of experience developing and executing Acquisition Email campaigns required
- Prior experience in cross-departmental project coordination (marketing, production, IT, customer service)
- 5-10 years experience in Marketing, Advertising or Communications
5
Acquisition Marketing Manager Job Description
Job Description Example
Our growing company is looking for an acquisition marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for acquisition marketing manager
- Lead channel marketing activities including creative development, offer and message testing, targeting and segmentation, and manage marketing investment dollars
- Refine and optimize targeting/segmentation strategy in close partnership with IMS, Product, Risk, and Finance teams
- Support development of capabilities to provide frictionless enrollment experiences to increase conversion
- Acquire leads through channels including search engines, display advertising, social media, e-mail, video and other paid channels
- Develop and implement a quarterly testing strategy
- Leverage marketing/advertising data to assist in the development of the master plan and calendar for marketing activities throughout the year
- Evaluate trends and competitor data to implement and execute industry best practices to continuously improve our programs
- Analyze key marketing pages and recommend optimizations to CTAs, copy, internal links to help convert more visitors to leads
- Develop and implement a monthly acquisition campaigns dashboard with report
- Manage channel budgets, forecasting and reporting on a weekly & monthly basis
Qualifications for acquisition marketing manager
- Strong project management skills and ability to juggle multiple projects at once under tight timelines with an ability to synthesize large amounts of information to inform decisions
- Experience and understanding of the marketing planning lifecycle such as 4P, industry analysis and competitive analysis
- Experience and confidence in developing and presenting executive-level strategic presentations in a clear, concise manner in order to influence alignment and direction
- The position demands both a keen marketing sense and strong planning and multi-tasking skills to achieve business objectives
- Proven track record creating content for targeted audiences and optimizing for a particular outcome - conversions, engagement, clicks
- In depth knowledge of PPC and keyword strategy and SEO channels good understanding of programmatic display