Launch Marketing Manager Job Description
Launch marketing manager
provides thought leadership on digital marketing, marketing automation best practices and tactics, and new opportunities for innovation.
Launch Marketing Manager Duties & Responsibilities
To write an effective launch marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included launch marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead ongoing development of the launch process including developing best practices and tools that drive efficient and effective cross-functional collaboration and measurement
Has the overall responsibility for products’ launches execution in the region
Serves as a sparring partner during the products’ development stage gate process with sharing market insights
Secures a good transition from business development to launch management when the test marketing phase is concluded
Produces technical marketing sales presentations, which include sales force training and customer visits
Secures regional launch targets adherence and monitors actively any deviation
Manages global advertising and promotional campaigns and liaise with global, regional and communication teams to meet the demand of marketing and promotional strategies
Is accountable for monitoring of business deployment, analysis of the launch’s performance and competitor intelligence with inputs from local markets
Understands media landscape
Revisits the launch strategy 6 months down the road and takes the learnings into the launch management strategy
Launch Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Launch Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the launch marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Management, Education, Technical, Engineering, Leadership, Communication
Skills for Launch Marketing Manager
Desired skills for launch marketing manager include:
TV/entertainment landscape and streaming platforms
Product development processes
Creative content design and lead generation tools
Web analytics tools
Customer lifecycle KPIs and levers used to influence
Complete digital marketing mix
Solution Awareness and Demand Generation
Competitive landscape to build and drive effective global campaigns – Thought leadership
Customer need
Commercial customer
Desired experience for launch marketing manager includes:
Demonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans
Demonstrated success in the development of integrated demand-generation plans
Strong knowledge of integrated marketing function
Ability to define a target and develop positioning, messaging, features, benefits, value propositions
Experience working with and managing P&Ls
Ability to conduct post program/campaign analysis inclusive of ROI and articulate a reason for continued or initial investment
Launch Marketing Manager Examples
1
Launch Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a launch marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for launch marketing manager
- Developing and executing on a field engagement plan to support the channel and regional pharmacy teams
- Influencing development of trade criteria that will support launch and overall VBU needs
- Supporting the overall development of the customer segment strategy for the VBU
- Develop resources (brand or above brand) to support selling teams responsible for the customer segment and ensure approval through copy review processes
- Manage project budgets within internal tracking systems (Planner)
- Lead development of and execution of the Health Information Technology (HIT) activities –to ensure that capabilities within HIT are maximized to deliver on the brand strategy and meet the business objectives
- Manage the process from start to finish for the development and execution of a full marketing plan for an individual show or marketing initiatives
- Championing the development and execution of transformational marketing strategies to drive short and long term growth across GCP’s top product priorities
- Defining and developing exceptional, compelling end-to-end customer journeys, user experiences, and creatives/messaging to drive awareness and engagement in new products
- Leveraging data to create targeted marketing treatments that are relevant to customers at moments that matter to them
Qualifications for launch marketing manager
- Experience leading both internal and external cross-functional teams in the design and execution of go-to-market plans
- Strategic ability to design programs/campaigns that deliver trackable results
- Sensitive to confidential nature of business and defined strategy
- Stays calm and collected under pressure
- Strong sense of urgency within a fast-paced environment
- Proactive, positive, “can-do” spirit that expertly overcomes challenges and objections
2
Launch Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of launch marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for launch marketing manager
- The position requires close partnership and collaboration with key internal partners such as Acquisition Marketing, Customer Relationship Management, Product Management, Brand, GIM, Finance, and GMO
- Define, develop, and oversee end-to-end execution of marketing campaigns and programs that showcase AWS’s strategic launches
- Develop, measure and optimize launch campaigns to meet established marketing goals for top tier launches
- Analyze and report on performance metrics of campaigns
- Develop world-class product communications strategy across marketing and in-product channels
- Execute programs including audience definition and segmentation, content development, channel strategy and execution, ensuring our user and decision-maker audience is aware, engaged and delighted by LinkedIn’s product roadmap
- Lead and drive all marketing activity related to our Quarterly Product Release campaigns, including stellar positioning and messaging, external creative agency relationship, and overall project management to drive to on-time and on-quality launches each quarter
- Partner with product, product marketing and sales leadership to deliver coordinated launch and education programs
- Partner with customer growth marketing team to leverage new products for up-sell / cross-sell initiatives
- Develop deep customer empathy and understanding for the challenges and triumphs that our users encounter
Qualifications for launch marketing manager
- 2 years in healthcare marketing
- Solid understanding of the pharmacy customer’s practice and needs
- Experience setting and gaining alignment around brand strategies - particularly in complex and novel environments
- Experience leading retail pharmacy initiatives and/or partnerships on behalf of the manufacturer
- Strong listening skills with the ability to prioritize and incorporate different perspectives across medical, clinical, commercial, customer and other functions
- Demonstrated analytical skills- ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
3
Launch Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of launch marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for launch marketing manager
- Measure and forecast impact to the business and report out to senior stakeholders
- The MM is responsible for creating global demand for his/her product from lifecycle stage of development through to commercialization in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan
- This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion)
- This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner
- This includes providing direction to the Commercial Areas/countries and all in-house groups
- This entails use of technology-based tools such as the ADD Online intranet, conf calls, meetings, and international field travel
- Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department
- Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market
- Offer leadership to R&D and support organizations throughout development cycle
- The MM is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas
Qualifications for launch marketing manager
- Problem solving skills with practical creativity
- Multi-channel marketing campaign development experience
- Demonstrated understanding of channels, pricing and appropriate market access strategies
- Ability to recognizes tradeoffs, make adjustments as needed and prioritize well across short and long-term needs of the business
- Copy approval process experience
- Degree qualifications with minimum 4 - 6 years of relevant experience
4
Launch Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a launch marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for launch marketing manager
- Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines
- Must work within budget guidelines
- Organize and drive operational stakeholders to build and execute launch plans that maximize market awareness and prospect engagement
- Drive cross-functional team collaboration and planning to ensure alignment, efficiency and synchronized impact
- Project manage launch workstreams to key milestones, providing strategic and tactical management, communication and oversight
- Understand and incorporate the scope and operational requirements and impacts of all cross functional teams
- Be the single voice of truth on launch progress and challenges providing executive and detailed status updates with efficient analysis of issues and go forward recommendations
- Advocate for all stakeholders throughout the launch process to ensure stakeholders have support needed to succeed
- Manage multiple launches at the same time
- Hold teams and individuals accountable to committed dates and milestones and escalate as needed
Qualifications for launch marketing manager
- Is numerate and comfortable with quantitative analysis using Excel
- Very strong written communications and presentation skills - work across various segments and geographic regions to effectively communicate regional requirements and/or product positioning and strategy within the organization
- Outstanding marketer with a "Customer First" mindset and a passion for our customers
- Exceptional relationship skills – a person who goes out and proactively collaborates, seeks input and understands others goals to bring out the best in others and across the business
- Strategic thinker with a growth mindset and track record of developing innovative marketing strategies that challenge the status quo and drive business outcomes
- Keen creative eye, and passion for designing compelling, customer-focused, and effective marketing communications
5
Launch Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of launch marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for launch marketing manager
- Coordinate regular launch team meetings, publishing notes and action items to team members
- Gather and report success metrics and key performance indicators (KPIs)
- Create, develop and deliver an integrated through the line (TTL) approach to the launch of the new Howdens.com website – including teasers / go-live / post launch initiatives
- Develop the launch plan from a digital perspective which could cover many different channels from social, in-site scavenger hunts, events, etc, and will provide message consistency
- The launch plan should also provide KPI’s , traffic uplift objectives etc to be factored into the plan
- Additionally create & develop contingency plans for loss of traffic at point of launch
- Develop and deliver launch KPI frameworks for a variety of stakeholder needs to ensure that all are informed at the appropriate level of detail around those KPIS
- Monitoring & reporting of improvements of activity across the KPI framework in conjunction with analytics team
- Utilisation of budget across multiple channels to drive the best ROI for the launch activity
- Manage large, cross-functional teams and complex projects that will include the development of new processes / procedures for handling new products
Qualifications for launch marketing manager
- Highly effective communicator with strong interpersonal, oral and written communication skills that allows for the clear articulation of strategy and ideas
- Can do positive attitude and willingness to pivot in the face of change quickly
- Bachelor degree in business, marketing, or relevant field of study required
- Experience working in B2B and/or cloud computing marketing roles
- Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
- Ability to frame insights and communicate recommendations simply and effectively