Marketing Manager / Associate Job Description
Marketing Manager / Associate Duties & Responsibilities
To write an effective marketing manager / associate job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager / associate job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Manager / Associate Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager / Associate
List any licenses or certifications required by the position: PMP, IAB, ASCP, CFA, MCIPS, CPSM, CPM, SEM, MOS, IC3
Education for Marketing Manager / Associate
Typically a job would require a certain level of education.
Employers hiring for the marketing manager / associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Advertising, Communication, Journalism
Skills for Marketing Manager / Associate
Desired skills for marketing manager / associate include:
Desired experience for marketing manager / associate includes:
Marketing Manager / Associate Examples
Marketing Manager / Associate Job Description
- Tracks market spend to ensure project timelines and expenses are kept on scope and budget
- Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
- Assumes responsibility for directing and monitoring all third party contractors and vendors to ensure maximum ROl
- Develop and implement retail marketing programs that are innovative, creative and demonstrate return on investment
- Assist in optimizing the online consumer experience through our customers websites
- Liaise with cross functional teams to support seasonal media planning/added value initiatives – media spec packages, media extensions, onsite traffic planning and asset development for secured placements
- Manage analysis and manage corporate reporting for weekly, monthly, and seasonal submissions
- Manage media planning invoices, PO’s, assist with end of month budget forecasting, and manage department scheduling as necessary
- Support the Media Planning team to idea build relationships with key media partners
- Assist the Director with the day-to-day management of the property
- Understanding of KPIs including ROAS, ROI, CPA/CPI, CTR, AOV
- Familiarity with Omniture (Adobe Analytics) or other analytics platform a plus
- Team player with ability to work independently under tight deadlines
- Background in ecommerce and passion for fashion preferred
- Lives a digitally connected life
- Ability to manage projects as part of cross-functional teams with strong communication skills and the demonstrated ability to influence across multiple stakeholders
Marketing Manager / Associate Job Description
- Demonstrate expertise for contributing to development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, contributing to developing marketing strategy and marketing communication plan, and determining and allocating resources required
- Support commercialization execution and launch planning for ADC platform
- Commercialization core team member for launch of Type 2 diabetes patch pump
- Coordinate a broad array of commercialization and marketing projects
- Significant cross functional and regional collaboration in providing input and alignment to support the commercialization project plan
- Build internal communications plan execution & logistics
- Track and analyze metrics for key launch and post-launch initiatives
- Develops and maintains all project documentation throughout the project lifecycle
- Establishes and measures project performance metrics – prepares project status reports and presents project performance updates to senior management
- Management of revenue and budget for all paid search and shopping campaigns within Google Adwords, Bing, and Yahoo Gemini
- You are analytical and you like working with numbers
- You are result-oriented, accurate, service-minded and organized
- You have strong problem analysis and problem-solving skills
- You feel good about working in teams – also when working under pressure
- Preferably you have already gained some first work experience within the marketing area of the FMCG industry and gained technical marketing skills
- Five plus years of digital marketing and marketing automation experience
Marketing Manager / Associate Job Description
- Plan and manage all logistical and onsite details related to event needs including but not limited to registration/event website, tradeshow booth, equipment, marketing and sales materials, show services, promotional items, theme design , in partnership with vendors/agencies
- Prepare and co-ordinate specific project and/or team presentations and events
- Deliver strategic digital marketing and demand creation campaigns on direct-to-consumer sites and drive and create incremental demand
- Develop and maintain an effective marketing channel strategy and mix
- Meet campaign objectives of new consumer acquisition, ROAS, engagement, and revenue
- Optimize email marketing and CRM capabilities and increase effectiveness of campaigns
- Partner with Analytics team on understanding true attribution across different channels and optimizing media mix
- Assist with the evaluation digital marketing tools (DMP, DSP, Bidding Platforms )
- Test & Learn new demand creation and marketing programs
- Participate in the partnership with media companies like Google, Facebook to launch new pilot programs and also establish strong relationships to help grow eCommerce
- Analytical mindset with the ability to tease out trends in the data and digital experience engagement
- Minimum 5 years marketing experiences (including minimum 3 years of digital marketing experiences), preferably in B2B Company or digital marketing agency serving B2B company
- Proven track record of successful digital strategy creation and program execution, especially in social media
- Logical thinking and analytical, well versed in digital marketing initiatives measurement and reporting
- Familiarity with major marketing tools like Salesforce will be a plus
- Ability in multi-tasking and manage projects under tight deadlines
Marketing Manager / Associate Job Description
- Compile monthly reports recapping ambassador and influencer activities
- Work closely with Lifestyle Marketing head and other product/marketing team members
- Manages and optimizes strategy for multiple owned channels (email, website, social)
- Has deep understanding of customer personas and message relevance by persona
- Analyzes data to determine which channel levers to pull in order to maximize revenue potential
- Designs and implements channel test plans (A/B and multivariate) to understand drivers of response and value
- Builds relationships with ability to inspire and influence, collaborate, and gain alignment
- Lead day-to-day execution of marketing campaigns
- Drive revenue and customer engagement through client on-boarding, acquisition, reactivation, retention and loyalty programs
- Identify and develop Omni-channel marketing strategies leveraging direct mail, email and store client marketing
- Experience with mobile push communication preferred
- Experience driving continued engagement within a current customer base
- 5-8 years’ experience in marketing or communications
- Team player who can work collaboratively with a range of stakeholders at various levels
- Flexible and able to work in a dynamic environment
- Graduation in Marketing, Media and Health area
Marketing Manager / Associate Job Description
- Analyzes markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
- Executes other special projects and duties as assigned by Marketing Director
- Forms additional working relationships outside own area of responsibility
- Develops and sustains productive internal and external customer relationships
- Proactively and independently creates new campaigns and sees them through to the end
- Collaborate and coordinate with various marketing teams other departments across the organization to ensure that segments are properly utilized and socialized for optimal performance
- Lead divisional team meetings to ensure planning and display development is on schedule and meets marketing goals and objectives
- Leads and directs the work of others at show/event site
- Work with vendors to arrange space, special event venues, literature, hotels, equipment rental and set-up and dismantling of the exhibit
- Assists with digital and social media content development related to events and promotions to build product awareness
- Should be able to lift 45 lbs on occasion
- Minimum of 5 – 7 years' experience in content or digital marketing
- Bachelors degree in Marketing or other marketing discipline with 2-4 years of experience in marketing, technical, sales or related product management experience
- Analytical skills and abilities to work with large data sets in Excel
- Strengths in team and relationship building (with both internal and external customers)
- Strategically agile and energized by a fast moving environment