Marketing Principal Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing principal job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

Z Glover

Zion

Glover

4800 Lilyan Flats

San Francisco

+1 (555) 886 5464

4800 Lilyan Flats

San Francisco

Phone

p +1 (555) 886 5464

Experience Experience

New York, NY

Marketing Principal

New York, NY

Von, Hessel and Littel

New York, NY

Marketing Principal

Direct and manage various analytics projects around measuring, reporting and managing consumer behavior data in FedEx retail
Develop internal and external client relationships, help grow their business and meet and exceed their expectations
Work closely with analytics teams to measure changes in consumer behavior in FedEx retail, and develop action plans to address opportunities
Development of PowerPoint/Prezi presentations for executive-level speakers
Maintain strong ties to front line operations and key business partners to ensure successful product management/execution
Provide subject matter expertise and thought leadership in the area of marketing and communications
Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government clients

San Francisco, CA

Principal, Marketing

San Francisco, CA

DuBuque-Zemlak

San Francisco, CA

Principal, Marketing

Elevate and manage the “Data Story” and value proposition for DLS and Advisory Services and build out and execute a marketing and commercial plan that will deliver against 2017 revenue targets
Drive project completion across multiple groups, anticipating and removing barriers
Develop detailed work plans, schedules, project estimates, resource plans, and status reports. Support with business case development, research, market level assessment of competitors, new entrants, customer sizing, segmentation of market
Conduct an analysis of the products/applications/platforms in DLS and Advisory Services and recommend an optimization strategy to develop new products/solutions and sunset lower margin/performing products
Ensure compliance with CoreLogic policies, processes and practices. Maintain current knowledge of federal, state and local employment practices and labor laws. Role model CoreLogic ethical standards, professionalism and code of conduct
Marketing leader for CoreLogic Innovation with responsibility for collaboration with TSG, Data, Insights Team, Branding and PR to build a consistent marketing and communication plan for CoreLogic Innovation and the 4 Innovation Centers (Santa Monica, Dallas, Sydney and Oxford)
Working with product and sales on a Partnership Playbook to identify new markets and players and develop a comprehensive Data Solution

present

Dallas, TX

Principal Marketing Specialist

Dallas, TX

Goldner and Sons

present

Dallas, TX

Principal Marketing Specialist

present

Identifying services and solutions opportunities and conducting opportunity assessments to support expansion into new growth areas
Partnering with business development to identify and conduct due diligence on external business model innovation opportunities
Partnering with regional leaders to develop new programs to drive market development
Manage account-based marketing programs, implement test and learn strategies, optimize and report out on performance
Proven success in a fast moving environment, managing multiple projects with demanding deadlines
Work with analytics teams to manage and track the success of marketing leads from lead sources, development of lead scoring and assist with development of MQL model
Customer-focused mindset, with a demonstrated track record of discovering key insights and delighting users

Education Education

Bachelor’s Degree in Marketing

University of California, San Diego

Bachelor’s Degree in Marketing

Skills Skills

Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
Strong organizational knowledge of multiple disciplines
Knowledge of Sales and Product Marketing theory, practices and technologies as well as FedEx features of service and systems extremely desirable
Strong project management skills and ability to develop and manage complex project plans
Strong relationship building/networking skills and ability to influence key stakeholders
Strong Print and Print related Industry knowledge and experience
Information analysis and ability to work with large quantities of data, create and maintain database and ability to create executive reports
Excellent communication skills, verbal and written, at all levels of management, with demonstrated ability to influence and persuade
Strong team-player with ability to establish and maintain relationships, internal and external
Strong knowledge of Print Industry trends and technologies, vertical customer segment solutions and marketing practices

Create a Resume in Minutes

15 Marketing Principal resume templates

Read our complete resume writing guides

Marketing Principal Resume Examples & Samples

Lead the marketing, outreach, and dissemination tasks for mulit-year, multi-million dollar engagements
Develop internal and external client relationships, help grow their business and meet and exceed their expectations
Assist your team in identifying a pipeline of new business opportunities
Deliver consistently superior, innovative, and compelling communications campaigns while managing both budget and staff utilization
Employ the full range of marketing communications tools including digital, social, video, and mobile
Provide subject matter expertise and thought leadership in the area of marketing and communications
15 years of experience in communications, public relations, and marketing
Experience in education, child welfare, and state & local government
Experience managing, writing, and winning large-scale communications proposals
Experience with public speaking
Proven success in employing digital, social, web, mobile, public relations, and branded journalism tactics
Public relations or ad agency experience; or experience working within a marketing department of an organization
Genuine interest in the health care industry
Development of PowerPoint/Prezi presentations for executive-level speakers
BA in Communications, Marketing, Public Affairs, Advertising, Journalism, (or related field), Master’s degree a plus
Viewed by senior leadership as expert at their craft and as a trusted business partner
Experience managing large portfolios of projects while also developing new business
Familiarity with education, child welfare, and state & local government
Excellent builder of interpersonal relationships
Enthusiasm for new business development, business growth, and sales
Sound business ethics, including the protection of proprietary and confidential information
Follow-through, reliability and accountability are must-have

Marketing Principal Resume Examples & Samples

Manage and prioritize a high volume of daily work including the review of advertising and training materials to ensure compliance with regulatory agencies across multiple lines of complex securities and advisory business
Review and approve institutional and retail broker/dealer and investment advisory marketing materials
Complete and submit regulatory filings to FINRA along with other reporting requirements
Apply compliance review policies and procedures in the review of marketing materials
Ensure all regulatory comments are addressed as required
Assist in the identification of compliance-related problems with sales literature and other related materials
Identify potential policy/procedural weaknesses and recommend improvements
Provide supplemental/backup assistance to other Compliance areas as necessary
Familiarity with social networking venues, blogs, and other internet-based media channels preferred, including software utilized to monitor such activities
Must have a strong understanding of FINRA/SEC rules
Series 7 and 24 license is required

Principal, Marketing & Brand Resume Examples & Samples

Develop brand identity, value proposition, marketing communications and brand marketing strategies for Mobile Itinerary Management (TripCase), Sabre Virtual Payments and Corporate Travel Booking Tool (GetThere)
Lead the customer messaging strategy, clearly defining key messages and timing
Develop the overall marketing message, themes, and integrated marketing calendar
Support creative development of materials that promote the brand and new products
Support the development of press releases for key initiatives and new product announcements
Work cross-functionally to define measurable objectives and strategies for marketing initiatives
Monitor marketing trends and competitive landscape to ensure that our products and services resonate with current and potential customers
Identify new marketing opportunities through the use of customer insights, market research, expert insight and competitive intelligence
Oversee the creative of all brand marketing materials to ensure a consistent and seamless customer experience is delivered
Prepare marketing materials such as sales aids and PowerPoint in support of business development and sales teams as needed
Work with product management and product marketing to drive an integrated approach to accelerate key initiatives to market
Consult with other areas of management, business units, sales departments and advertising agencies to leverage web marketing, trade show activity and planned media opportunities

VP-principal, Marketing Resume Examples & Samples

15+ years of related experience preferred; B-to-B marketing experience in the technology, professional services or financial services industry is preferred
Project management skills to manage cross-functional initiatives and meet deadlines
Strong verbal and written communication skills to communicate to executives and a variety of audiences
Strategic skills to incorporate competitive/marketplace analysis, business/segment needs, regional opportunities to inform marketing strategies and plans

Principal, Segment Marketing Resume Examples & Samples

Executive presence, leadership skills, negotiation and influencing skills
Excellent written and oral communication skills with a proven ability to write for diverse audiences and translate complex initiatives into materials that effectively communicate core values and goals
Ability to support senior leadership as spokespersons for thought leadership, creative and understand market dynamic and trends
Well organized, detail oriented and capable of advancing multiple projects simultaneously
Ability to work collaboratively with a cross functional team and facilitate consistent communication between marketing, sales and business units to ensure business and marketing objectives are aligned

Principal Service Marketing Specialist Resume Examples & Samples

7+ years of marketing, sales, or business development required
Thorough understanding of executional aspects of marketing - advertising and promotion program management, packaging, product positioning and pricing required
Working understanding of financial documents - income statements, expense budgeting, financial decision-making methods required
Experience marketing and selling service related products preferred
Working knowledge of manufacturing process, planning and logistics preferred

Marketing Data Analytics, Principal Resume Examples & Samples

BA/BS degree in Marketing, Business, Computer Science or other related field
8 years of related work experience
Ability to see the big picture context and apply it to conducting detailed, rigorous analytical work
Intellectual curiosity and desire to understand not just the ‘what’ but also the ‘why’ in the data
Microsoft Excel - advanced skill manipulating data, complex formulas and graphing
SQL – skilled with Oracle SQL extracting, analyzing, complex queries from various systems
Strength in understanding, organizing, and maintaining data files
Strong organizational skills, ability to effectively prioritize work, meet deadlines and work on
Excellent at developing and maintaining work relationships; demonstrated skill in achieving
Familiarity with utilities, operations, energy efficiency and demand side management concepts
Develop a clear understanding of internal partners’ business issues and true needs, and guide

Marketing Principal Resume Examples & Samples

Partner across portfolio leadership organizations to develop enterprise-level business processes that enable faster value delivery
Optimize value by ensuring that the most important initiatives are identified and move forward, through alignment to strategy and objective assessment of benefits
Leverage PPM tool for transparency to all investments, priority ranking, funding, accounting, and team member alignment
Ensure quality and visibility to results through Quality-Driven Management practices, strong governance and controls, and effective measurement
Clear roadmap of all investments and their priority across the portfolios
Establish the roles and process for portfolio-level governance
Support the development of strategic themes and value streams for each portfolio
Establish Value Stream funding practices (expense and capital) and report actual Value Stream expenses (and capital) by Epic
Develop the methods to identify the supply/alignment of team members
Develop and implement the portfolios measures
Understanding of FedEx Demand Shaping portfolios
Experience with portfolio management, portfolio governance, metrics and policies
Experience managing or implementing Product Development governance, practices and process
Knowledge of Scaled Agile Framework for product development with a concentration in portfolio and program concepts and metrics
Ability to apply QDM principles of change management and Systems Thinking
Understand financial and accounting methods, controls, capitalization criteria and process as they relate to portfolio investments and program management
Information analysis and ability to work with large quantities of data, create and maintain database and ability to create executive reports
Communicate complex ideas and ability to build consensus across multiple stakeholders

Product Marketing Principal Resume Examples & Samples

Positioning and Messaging
Knowledge of ERP/EPM products, market and competitors
Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
SEO and SEM

Marketing Principal Resume Examples & Samples

Recognize and anticipate issues and risks and collaborate across functional areas at different levels of the organization to manage the issue resolution process
Take on responsibility for strategic work within the department, providing thought leadership and developmental leadership to the Product Development organization
Provide mentoring in the development of those in less senior positions within the organization and for cross-functional team members with less product development experience
Some travel may be required (domestic and international)
Strong project management and problem-solving skills
Strong organizational knowledge of multiple disciplines
Functional knowledge of the FedEx portfolio of products, services, customer facing applications and the IT systems that support them
Strong network across the enterprise, including Marketing, IT, Operations and Finance
Strong communication skills, including executive presentations
Demonstrated strong interpersonal, team work and leadership skills

Principal Product Marketing Portfolio Analyst Resume Examples & Samples

Manage the business processes and continued rollout of the PPM tool
Manage product budgets and interpret data
Make recommendations and prepare plans of action for investment, using financial analysis
Collaborate with Product Marketing Solution families and technology teams to create portfolio roadmap and release plans
Minimum 8 years related experience
Advanced computer software skills - Strong Excel and Power point experience
PPM experience strongly preferred

Principal Product Marketing Portfolio Analyst Resume Examples & Samples

Coordinates Plan of Record/ Project Delivery information with P&T and Marketing
Responsible for Product Marketing Release Update process
Liaison with Global Operations on

Marketing Principal Resume Examples & Samples

Strong project management skills and ability to develop and manage complex project plans
Customer facing experience
Extensive cross-functional and collaboration skills across internal and external stakeholders at all levels of the organization
Analytical skills

Principal Marketing, SMB Resume Examples & Samples

Create the messaging and value propositions for Amazon Business that resonate with SMB customers
Create a go-to-market strategy focused on the unique needs and message consumption of SMB stakeholders
Execute on those acquisition programs through development of necessary capabilities and assets
Partnering with Finance, Product and Marketing teams to represent the needs of SMBs internally to the organization
Using performance data to continually monitor and optimize performance of programs
Ensuring consistent messaging of the Amazon Business value proposition across channels, you will own the creation and development of collateral, marketing pages, and what is needed to effectively communicate to your existing and potential customers
Excellent communications, priority setting, and executional skills
Ability to think and operate at scale
Ability to work effectively in a deadline-driven work environment while maintaining a relentlessly high standards and maniacal attention to detail
Team-oriented with the ability to earn trust and work with and influence others in a global organization. Must be comfortable with frequent senior management contact
Ability to execute wide-variety of marketing programs
Possess an expert understanding of how to drive business and marketing through B2B channels to grow business
Excel at cross-group collaboration, problem solving and has a bias for action
Experience in leveraging mass, variable and online marketing channels successfully with consumer or business customers
Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
5+ years developing and managing marketing programs and/or channel programs
Ability to operate successfully and independently in a rapidly changing and undefined environment
Relentlessly high standards
Thinks big. Has convictions
Self-sufficient. Self-motivated, Self-directed
MBA or other equivalent

Principal Engagement Marketing Resume Examples & Samples

You have led sales strategies and demand generation strategies for an ecommerce, subscription, retail business, or CE company
You use data to make the best decisions for your customer
You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
You enjoy solving problems with innovation and are good at crafting solutions
You like getting our hands dirty in day-to-day tasks to get things done
You communicate clearly and effectively with cross functional groups and senior management
You have the obsession to drive a best-in-class experience across all touch points with a customer
10+ years experience in product/digital marketing/advertising
5+ years experience with marketing strategy
Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
Proven track record of taking ownership and driving results
Demonstrated ability to coordinate projects across functional teams, including engineering, merchandising, design, marketing, and operations
Copy-writing and/or social media writing experience

Marketing Principal Resume Examples & Samples

Own and manage the FedEx Office’s Commercial Solutions
Provide product management/marketing and execution support for FedEx Office Commercial products, services and solutions
Perform frequent analysis and research on business and marketing capabilities and identifies opportunities to support revenue and profit objectives
Develop business cases for new solutions and product line extensions for FedEx Office Commercial products, services and solutions
Develop and implement activities aimed at growing the revenue and profit of FedEx Office Commercial products, services and solutions
Analyze and communicate product and project performance
Support the FedEx Office Channel by understanding the voice of the Commercial segment and the impact to their satisfaction on company initiatives
Lead or participate in the identification of business requirements needed for systems that support Product Marketing functions
Maintain strong ties to front line operations and key business partners to ensure successful product management/execution
Lead and participate on cross-functional teams to support key company initiatives
Strong Print and Print related Industry knowledge and experience
Strong financial acumen/analysis and strategic thinker
Knowledge of Sales and Product Marketing theory, practices and technologies as well as FedEx features of service and systems extremely desirable
Demonstrated business acumen for product marketing management and proven ability to apply marketing fundamentals
Experience in building segment solutions, product strategy development and execution, developing go-to-market plans, product marketing, merchandising strategy, leading research projects and in leading cross-functional teams
Experience in segmentation analysis, retail product management/marketing and retail execution
The successful candidate is comfortable working in a time-sensitive environment, can make decisions when faced with minimal or contradictory data and can communicate across different audience levels
Excellent communication skills, verbal and written, at all levels of management, with demonstrated ability to influence and persuade
Strong work ethic and commitment to learning
Demonstrated drive, confidence and risk taking
Proven ability to multitask, prioritize among multiple demands, gather adequate information before making timely decisions
Strong team-player with ability to establish and maintain relationships, internal and external
Proficiency with MS Office (Excel, PowerPoint, Word, and Outlook)
Prioritized, organized & detail-oriented, negotiate effectively and leverages team work, delivers on expectations and extremely proactive and productive
Builds trusting relationships, communicates with impact and strives for a high performance environment
Trustworthy, highest integrity and constant respect and dignity of the individual in culturally diverse environments. Act decisively when issues arise
Strong knowledge of Print Industry trends and technologies, vertical customer segment solutions and marketing practices

Marketing Principal Resume Examples & Samples

Minimum of ten (10) + years of post-qualification experience within SAP Commodity Trading & Risk Management working in a multinational organization or consulting organisation, specializing in design and configuration of relevant SAP Commodity Trading & Risk Management modules
Expert knowledge of SAP Process, design and configuration experience in at least 2 or more of the following areas required: Commodity Trading (Physical & Paper), Contract Management (Commodities & Freight) & Commodity Risk Management (MtM Valuations & Exposure Reporting), Credit Management, F&A Pricing, Quality Based Pricing, Integration with SD, MM and QM
Minimum five (5) full life cycle implementation of relevant SAP Commodity Trading & Risk Management modules required as a design lead. Preferably experience with global implementations and in the resources industry
Ability to lead and work effectively in a diverse and globally dispersed virtual team environment, guiding and supporting team members
Excellent oral and written communication skills; ability to present and discuss technical information in a way that establishes rapport, persuades others, and gains understanding
Bachelor or Master's degree in a relevant field, supported by relevant experience

Principal Marketing Resume Examples & Samples

Minimum of ten (10) + years of post-qualification experience within SAP Supply Chain Management working in a multinational organization or consulting organisation, specializing in design and configuration of relevant SAP Supply Chain Management modules
Expert knowledge of SAP Process, design and configuration experience in at least 2 or more of the following areas required: IS-Oil, IS-Mining, APO (DP, SNP, PP-DS), TSW (Nominations, Ticketing & Interface with MES systems), SD, MM, LE and QM. SAP APO and TSW is a must
Minimum five (5) full life cycle implementation of relevant SAP Marketing modules required as a design lead. Preferably experience global implementations and in the resources industry
Strong relationship building/networking skills and ability to influence key stakeholders
Ability to enforce structure and discipline but remain flexible to situational priorities and provide timely decision making

Marketing Principal Resume Examples & Samples

Responsible for deepening knowledge of consumer attitudes, preferences, impressions and behaviors related to shipping and translating that knowledgebase into products, services, customer experience improvements and other vital projects oriented around making FedEx the first choice for Consumer shippers and recipients
Works closely with other product managers to incorporate consumer needs and sensibilities into product roadmaps
Direct research into consumer attitudes and behaviors. Apply QDM methodologies to improving consumer perceptions of FedEx Retail
Direct and manage various analytics projects around measuring, reporting and managing consumer behavior data in FedEx retail
Work closely with Go-To-Market teams to develop, test and refine consumer messaging and assist in developing methodologies to target consumer segments with appropriate and effective offers, promotions and messages. Measure and own results
Work closely with analytics teams to measure changes in consumer behavior in FedEx retail, and develop action plans to address opportunities
Create, develop, deploy and manage Retail Shipping Products and Services across the FedEx Retail channels
Experience creating, overseeing and interpreting Consumer Market Research
Experience with data mining and interpretation
Excellent oral, written and in-person persuasion skills and a track record of effective enterprise advocacy
Track record of effective action within a large enterprise
Strong strategic thinking and problem solving skills
Experience working with Go-To-Market, creative and promotional teams developing consumer messaging
Ability to work in a fast-paced and rapidly changing Retail-oriented environment
Experience developing and critiquing journey maps and other consumer customer experience issues in a Retail shipping environment (Ship, Hold for Pickup, Dropoff, Receive)
Ability to guide and direct enterprise software development efforts though both stage-gate and agile processes
Experience in consumer analytics and user experience design a plus

Principal, Energy Marketing Resume Examples & Samples

Manage and consistently innovate the delivery of key service lines including marketing automation, paid media, demand generation, customer engagement
Deliver consistently superior, innovative, and compelling customer-centric while managing both budget and staff utilization
Grow existing accounts, expanding the number, scope, and scale of services provided
Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government client
Demonstrated leadership skills including experience guiding public relations, marketing, and outreach teams and managing vendors and subcontractors
Experience in energy utility sector communications
Experience leading multi-year client engagements with increasing outcomes, dynamic politics, and variable budgets
Program results that include increases in awareness, verified lead generation, revenue outcomes, or calculated RoI
Success in creating and implementing new service offerings
Genuine interest in the energy utility industry
Experience creating and grooming a pipeline of new business opportunities over several years
Familiarity with commercial and government proposals and procurement

Principal, Marketing Resume Examples & Samples

Elevate and manage the “Data Story” and value proposition for DLS and Advisory Services and build out and execute a marketing and commercial plan that will deliver against 2017 revenue targets
Consult with business leaders and cross-functional stakeholders to understand objectives and prioritize business goals and needs related to the development and marketing of the product/solution
Drive project completion across multiple groups, anticipating and removing barriers
Develop detailed work plans, schedules, project estimates, resource plans, and status reports. Support with business case development, research, market level assessment of competitors, new entrants, customer sizing, segmentation of market
Review project proposals to determine goals, time frame, funding limitations, procedures for accomplishing project, requirements and allotment of resources. Identify the need for resources for specific project. May determine, oversee and track budgets. Presents plans and proposals to executive management, persuading and negotiating for resources
Conduct an analysis of the products/applications/platforms in DLS and Advisory Services and recommend an optimization strategy to develop new products/solutions and sunset lower margin/performing products
Develop the partnership strategy for DLS and Advisory Services
Working with product and sales on a Partnership Playbook to identify new markets and players and develop a comprehensive Data Solution
Determine the right business model and approach to position CoreLogic data into these new markets (Fintech, New POS Players)
Lead the marketing for the Interactive Data & Analytics Platform (IDAP) including: branding, value proposition development, developing marketing elements across all channels and sales enablement materials with a continuous focus on client VOC feedback
Marketing leader for CoreLogic Innovation with responsibility for collaboration with TSG, Data, Insights Team, Branding and PR to build a consistent marketing and communication plan for CoreLogic Innovation and the 4 Innovation Centers (Santa Monica, Dallas, Sydney and Oxford)
Focus on positioning CoreLogic as an Innovator and thought leader in new technologies that improve the customer experience and transform the industries we serve (AI, VR, Machine Learning, Drones)
Connecting with Sales to deliver a client facing “Innovation @ CoreLogic” story and sales enablement materials (ex: quarterly innovation newsletter)
Develop domain knowledge of CoreLogic businesses to include an understanding of short-term objectives & long-term strategies for the organization
Ensure compliance with CoreLogic policies, processes and practices. Maintain current knowledge of federal, state and local employment practices and labor laws. Role model CoreLogic ethical standards, professionalism and code of conduct
Perform other duties & responsibilities as assigned
Bachelor’s degree (BS) in marketing; or equivalent work experience. Master’s degree preferred
7-10 years of marketing management experience to include managing multiple, broad-scale projects with complex inter-dependencies. May have experience developing and managing complex project budgets to include appropriate identification and allocation of resources
Six Sigma Greenbelt, Blackbelt or direct quality experience preferred
Conceptual understanding of current digital technologies and methodologies to plan and communicate effectively with project team and sponsors
Experience with project management methodologies and techniques, to include planning, coordinating and administering projects, and their application in business and technical environments. Certification in a related project management discipline desired
Knowledge of communication, statusing, and Project Management tools to create project plans, project documents and reports
Experience with applicable business process sufficient to communicate and consult with team members, customers and management. Experience facilitating meetings with high level cross functional teams
Experience in risk management, identification of issues and their effective, timely resolution
Strong verbal and written communication skills and presentation abilities with the ability to explain business needs to multiple groups and communicate effectively with individuals at all levels of the organization
Strong leadership capabilities with proven ability to foster an environment of positive employee engagement and trust. Demonstrated ability to establish credibility, coupled with the ability to recognize and support the organization’s preferences and priorities
Strong analytical skills; solid decision making capabilities coupled with the ability to analyze situations and provide practical recommendations. Sound judgment
Strong influencing and negotiation skills; consultative and collaborative leadership style; ability to develop and maintain effective relationships across the enterprise to drive required results
Demonstrated ability to effectively partner with senior business leaders to drive strategic business decisions while balancing the need for tactical execution
Effective at managing multiple priorities under tight deadlines, ability to prioritize conflicting demands, organize time and resources to deliver consistent results for the business and bring initiatives to successful completion
High degree of business acumen; strong fiscal aptitude. Strong technical aptitude; advanced skills and knowledge of Microsoft Office to include: Word, Excel and PowerPoint. General understanding of systems and their application to advance efficiency of operation
Ability and willingness to travel as needed; estimate up to 25%

Principal Marketing Resume Examples & Samples

Researches current and prospective customer requirements to ensure products meet needs. Researches and analyzes competitor products and services to determine company product competitiveness in market. Analyzes data and communicates information to sales force to ensure marketing strategies correspond to market demands. Recommends alternative approaches or changes to meet changing needs
Oversees company marketing research databases; develops and maintains complex market research databases. Disseminates information to appropriate parties, as needed, to build stakeholder awareness of market trends; develops strategies that enhance company market competitiveness
Analyzes current market research using advanced statistical techniques to develop new market research methods. Establishes research method such as surveys, opinion polls or questionnaires; designs means to collect market data
Develops complex market surveys and conducts more complex focus groups to analyze customer purchasing patterns, preferences, view of the organization's image and the organization's marketing effectiveness. Conducts complex analyses, investigations and evaluations to support strategic programs. Identifies issues and recommends alternatives to current programs
Establishes and oversees the maintenance of a consistent corporate image throughout product lines, promotional materials and events
Negotiates complex contract terms with outside agencies and suppliers for commercial products and services. Recommends additional vendors, agencies or suppliers as needed
Communicates with outside advertising agencies on complex aspects of ongoing organizational campaigns such as marketing strategies and initiatives; ensures campaigns adapt to changing market trends. Participates in discussions involving changes to campaigns or the development of new marketing campaigns
Plans, promotes and executes promotional meetings and community and goodwill events to enhance corporate image
Partners with marketing research management in developing complex market research objectives to help meet strategic goals
Provides leadership and work guidance to less experienced personnel. May assist in the formal training of less experienced personnel
Bachelor's degree or equivalent combination of education and experience
Bachelor's degree in marketing, business administration or related field preferred
Experience working with marketing research methodology
Experience working with the technology industry
Strong interpersonal and presentation skills for interacting with team members and clients
Good leadership skills to train, guide and mentor the work of less experienced personnel
Strong personal computer, statistical software, and business solution software skills
Ability to create and maintain informal networks
Ability to lead and work in a team environment

Principal, Marketing & Consumer Resume Examples & Samples

Act as the architect of the strategy and help set the vision for this line of business, including interaction with the market to test ideas and with our Product and Strategy teams to bring them to life
Expand on the strong firm-wide push on consumer-driven growth, sizing markets and identifying the assets we should develop / purchase / partner with to create a distinctive position
Build the firm’s knowledge base by engaging with out-of-industry leaders around market segmentation and growth strategy (from consumer goods to pharmaceuticals)
Consider a range of businesses, from consulting to data to software-driven approaches to address this industry issue
Assess competitive landscape and give unbiased view of our capabilities
Partner with the data science team to build a sound architecture, leveraging both qualitative and quantitative data sets
Manage appropriate staff for product development projects, team sizes ranging from 1-2 to 10+ individuals

Principal Marketing Specialist Resume Examples & Samples

Identifying services and solutions opportunities and conducting opportunity assessments to support expansion into new growth areas
Partnering with regional leaders to develop new programs to drive market development
Developing novel product or service offerings to create stronger customer relationships, to generate value for hospitals, payers and/or healthcare systems, and to optimize Medtronic operating costs
Partnering with business development to identify and conduct due diligence on external business model innovation opportunities
Securing senior leadership support and funding to pursue new opportunities, developing and implementing project pilots, evaluating success of pilot efforts and proposing appropriate modifications to ensure long-term success and profitability
7+ years of experience in a marketing, business development, market development, engineering or consulting experience (5 years with Masters)
Project Management Experience
Microsoft Office Suite experience
MBA or Master's Degree
Experience in medical devices, healthcare management consulting and/or investment banking desirable
Experience generating and executing creative new business ideas and strategies
Experience leading or managing teams and change initiatives
Outstanding analytic abilities, financial acumen and business judgment

Principal Marketing Specialist Resume Examples & Samples

Bachelor’s Degree in medical/nursing/respiratory therapy, master’s degree in management of business administration is preferred
At least 5 years of medical device sales and marketing experience in medical device/consumable company
Product management experience and market knowledge of Asia market is preferred

Product Marketing Principal Resume Examples & Samples

Perform market analysis and competitive analysis, as well as drive new emerging technology initiatives
Experience in product marketing and/or product management
Data-driven and detail-oriented
BSEE (MSEE preferred)

Principal Marketing Resume Examples & Samples

Act as a liaison/contact within Originations Marketing regarding adherence to regulatory requirements including audit requests, FLoD inquiries, pnp creation etc. taking direction from AVP of Risk and Compliance operations in Marketing Originations
Create and manage QC process within the business to ensure compliance of marketing materials in Archer
Work with issues management, FLoD, legal, compliance and team members within marketing to identify issues and create solutions to remediate them through documentation of procedures, implementation of additional controls, automation of processes, etc.,
Develop internal change control process for Marketing Originations and manage ongoing change controls for each business channel in Marketing Originations
Oversee the QC/Change control driven/impacted findings that are self-reported and from FLOD team, make sure all issues are input into ARCHER and work with Issues management and channel manager to remediate the issue
Develop trend analysis and recap reporting for marketing channel leaders around Quality Control and Change Management as it relates to errors and findings and root cause analysis that leads to business change to line level policies and procedures
Oversee daily/weekly QC process with channel managers in brandmaker system to reduce errors/findings and improve consistency and quality of submissions to Compliance/Legal
Strong written, verbal, interpersonal, presentation skills
Proven analytical skills in risk, compliance and change control
Ability to communicate among cross corporate support functions and cross department creative channels
A customer driven approach and good customer management skills
Ability to multi-task, be highly organized, and work independently
Bachelor's degree in business or at least 5 years experience in financial services
5+ years financial services experience with at least 3 years in a compliance/quality control analytical role
Experience with CFPB, project management experience preferred
Knowledgeable about regulatory requirements related to mortgage advertising (both federal and state)

Principal Marketing Specialist Resume Examples & Samples

Develop and execute strategic global integrated marketing programs to deliver high quality leads and revenue for Website Security
Assist in content creation, customer value proposition messaging, and website development
Work with analytics teams to manage and track the success of marketing leads from lead sources, development of lead scoring and assist with development of MQL model
Partner with product and PMM teams on go to market strategy for freemium model
Report campaign results back to management and proactively adjust future plans and communications accordingly
Work cross-functionally with product management, product marketing, sales and customer care to deliver a high impact end-to-end user experience
Develop and test social media strategy on social outlets including Facebook and LinkedIn
Deliver ROI reporting metrics on all executed activities
Take the lead on internal communications for the marketing team
Assist with other strategic projects as needed
The ideal candidate will possess a strong direct marketing background with a proven track record of delivering business results
B.A., B.S. or M.B.A
Min of 4 years of marketing experience
Solid understanding and successful use of traditional and emerging marketing channels (eMail, Web, Direct mail, In-Product & Social) to drive results
Ability to analyze and summarize complex data, identifying key metrics for presentation to leadership
Experience working with CRM (SFDC) systems and marketing automation (Eloqua, Marketo, etc.)
Proficient in Microsoft Office with strong Excel skills, presentation programs. Knowledge of HTML is a plus