Performance Marketing Job Description
Performance marketing
provides strategic guidance to marketing team for Digital Media campaigns (Display, Video, Paid Social) and provide recommendations around KPIs, tracking and performance measurement.
Performance Marketing Duties & Responsibilities
To write an effective performance marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included performance marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborating with relevant Marketing Managers to develop and execute integrated and impactful inbound and outbound marketing campaigns that are aligned across the buyer’s journey and deliver new, high quality leads and strong conversion rates
Defining programme and campaign objectives and ensuring there is an effective sales and lead management strategy to support execution and delivery of agreed objectives
Applying analytics to better profile, target and re-target prospects
Managing budgets to support expected ROI and achieve/exceed campaign objectives
Driving the digital experience in support of marketing campaigns, including user experience, assets, and digital demand tactics, such as offer management
Owning and managing agency and vendor relationships in support of the integrated programme plans, including project managing paid media, live person and SEO
Measuring the effectiveness of demand generation activity and adapting campaigns as necessary to deliver higher quality responses and improve conversion rates
Ensuring accurate input and tracking in all campaign execution tools
High level development of campaign strategies execution to support the business strategy/objectives
Review of campaign planning data and results and employee remediation plans as needed
Performance Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Performance Marketing
List any licenses or certifications required by the position: PMP, CV, BPM, BA, GA, GAW, JD
Education for Performance Marketing
Typically a job would require a certain level of education.
Employers hiring for the performance marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Education, MBA, Computer Science, Engineering, Performance, Advertising
Skills for Performance Marketing
Desired skills for performance marketing include:
Excel
Digital marketing
Google Analytics
Display
Consumer trends
New features and betas
Research/measurement evolutions
Paid Social
Changing media marketplace conditions
Entire online marketing ecosystem
Desired experience for performance marketing includes:
Graduate or equivelant
Commercial acumen with an understanding of retail metrics
Experience in international markets would be advantageous
Experience with performance marketing tools, including bid management
Must be detail-oriented, deadline driven, and able to multi-task with solid organisational and time management skills
Must be highly analytical with excellent reporting skills
Performance Marketing Examples
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Performance Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of performance marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for performance marketing
- Monitor and pilot SEM and performance based display campaigns
- Responsibility for the ownership and management of the campaign budget to an expected ROI and achieve/exceed the program objectives
- Executing all tracking and ensuring data integrity
- Employ existing marketing tools and frameworks, actively seek out new tools for application in client-facing account work
- Develop the data & analytics strategy and standard Key Performance Indicators (KPI) performance measures
- Drive strategy and analytics around marketing activities across all funnel points
- Deploy measurability within the right tool sets
- Develop and Communicate insights that scale success and optimization that improves results
- Provide expertise in ad technologies
- Lead performance optimization across channels and marketing initiatives
Qualifications for performance marketing
- 5+ years’ experience in Affiliate / Performance Marketing with a focus on high-volume, high-touch affiliate relationships and direct response campaigns
- Introduce new platforms into THE OUTNET’s strategy, including Facebook, Twitter, You Tube, 3rd Party App partners
- Dotted line to the Social Media Manager
- Must have experience in online marketing and online/offline media planning and buying
- Clear understanding of Paid/Earned/Owned media mix
- Tertiary qualified in Marketing (other relevant qualifications, training in journalism, will be considered if backed by sufficient relevant experience)
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Performance Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of performance marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for performance marketing
- The position will also work collaboratively with the Manager of Database Marketing to identify performance opportunities across database marketing initiatives
- Serves as a Marketing resource while utilizing the company’s Electronic Data Warehouse application and Cognos business intelligence reporting tool, to construct marketing performance analytics as required
- Interacts with property Database Marketing Managers and Analysts to understand property marketing initiatives and measure performance results
- Assists with development and execution of any Corporate wide or cross property marketing analytics
- Oversees analytics for evaluating and measuring the marketing related performance across the company’s portfolio of properties
- Serves as a member of project team and as a liaison between property EDW end-users, Corporate IT and Strategic Marketing user groups
- Develops and analyzes internal and competitive market positions
- Compiles information, completes and submits reports to authorized management or Finance as required
- Assists in the development and coordination of marketing research activities for the properties and the Corporate enterprise including both qualitative and quantitative research programs
- Monitoring and analyzing market trends
Qualifications for performance marketing
- Second language and international media experience will be considered a bonus
- Experience from driving projects in collaboration with IT organizations marketing and communications organizations
- At least 5 years experience as Performance Marketing Professional
- At least 5 years experience with cross-country collaboration and teaming
- Experience with cloud market and buyers
- Experience with storage market preferred
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Performance Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of performance marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for performance marketing
- Identifying target markets and developing strategies to communicate them
- Liaising with other internal departments, such as Sales, Retail, Visual Merchandising, Sports Marketing, Apparel, Graphics, Advertising, and Events
- Present findings and suggestions to company directors or other senior managers
- Exploring ways of improving existing processes, products and services of marketing, thus increasing profitability
- Supporting other members on the marketing team
- Define the global online performance strategy for each brand to reach and engage new customers
- Coordinate asset management and on-time delivery to the agency
- Spearhead A/B testing of ad copy and landing pages to maximize conversions
- Define longer term SEO priorities
- Monitor and pilot performance investment based on marketing calendar
Qualifications for performance marketing
- Work closely with channel managers and internal teams to spot trends, optimize performance, and drive innovation
- Help support new site projects with current customer behavior metrics that will help drive better designs and user experience
- Proactively share actionable insights, that can be used in planning and optimization efforts daily/weekly
- Collaborate with BI team on data and reporting needs, specifically troubleshooting for advanced issues and reporting template improvements
- Coordinate with marketing leadership and finance teams on forecasting, variance reporting
- 5+ years experience in marketing performance analysis background
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Performance Marketing Job Description
Job Description Example
Our growing company is hiring for a performance marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for performance marketing
- Have a thorough working knowledge of all areas of performance marketing, including affiliates, PPC, display, SEO and webchat
- Experience in SEM is essential
- Proven experience in managing agencies
- Passionate about all performance marketing
- Articulate and able to effectively engage with internal and external stakeholders
- Degree in business, marketing or media is preferable
- Organised and able to manage multiple projects
- Have autonomy to improve processes within the function
- Lead exciting analyses to solve short-term problems and answer longer-term questions we face in e-commerce and provide recommendations for actionable performance improvements
- Help monitor and steer the performance for all countries and marketing channels
Qualifications for performance marketing
- Minimum of Bachelors Degree in Marketing, or Business Administration, and possibly languages, Masters is a plus
- Extensive knowledge about Digital Performance Marketing
- 2+ years of directly relevant work experience in Email marketing
- Fluency in other languages is a benefit
- Strategic thinking while also attention to detail
- Synthesize and effectively act upon the Portfolio strategy
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Performance Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of performance marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for performance marketing
- Directly interact with senior stakeholders and help them to improve their performance
- Lead and improve key aspects of marketing operations
- Lead and assist in facilitating key processes of the marketing function, from budgeting to long-term strategic planning
- Direct exciting analyses to solve thorny e-commerce problems and provide/implement actionable recommendations to improve how we operate
- Bring scientific rigour, entrepreneurial thinking, and a business mindset to design and analyse marketing experiments that tell actionable stories with data
- Work with marketers to ensure the right experiments maximise our learning and lead us down a path of continuous improvement of key marketing metrics (CPA, CLV and beyond, in a world of complex multi-touch attribution)
- Lead the development of tooling and automation machines to maximise the hourly, daily or weekly impact across all marketing channels
- Be creative in identifying and quantifying opportunities for big acquisition, engagement and retention impact – cutting across both the conventional marketing breakdown (paid, social, SEM, CRM, mobile, TV,…) and broader product opportunities
- Take responsibility to feed back requirements/needs of marketing in a structured way to engineering teams
- Mentor and lead a high-performing team as required by the opportunities you have identified
Qualifications for performance marketing
- Experience working in a marketing role or within a sports organization is a plus
- 3 - 5 years experience working directly with digital or broadcast media, or digital media/ ad buying platforms, or as an account manager in a relevant agency or client-side role
- Experience in/around a start-up or mobile culture a plus - you can adapt to quick changes within both the company and mobile industry
- Engineering//Business background
- Fluency in verbal and written communications in English and Portuguese
- Experience working in a BtoB environment in a sales, marketing or related role