Marketing Director Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing director job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

H Pacocha

Hilton

Pacocha

8056 Bashirian Path

Phoenix

+1 (555) 282 3040

8056 Bashirian Path

Phoenix

Phone

p +1 (555) 282 3040

Experience Experience

Boston, MA

Marketing Director

Boston, MA

Osinski Group

Boston, MA

Marketing Director

Develop & manage Retail Partnerships Manager & Marketing Manager
Acts as core part of Event Brand’s management team, working to develop and execute against overall strategic plan
Establish social media accounts, create/ post content, manage contests, and fan engagement
Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately reported
Select, develop, and manage all marketing managers and indirectly oversee all staff within each marketing area
Establish relationships with similar performing arts organizations in New York City where reciprocal trades of marketing support can be established
Provide guidance and advice to the marketing coordinators and work with a brokerage team in planning and proposal management tools

Los Angeles, CA

Regional Marketing Director

Los Angeles, CA

Kiehn, Ondricka and Barrows

Los Angeles, CA

Regional Marketing Director

Bring increased knowledge of the region to HQ in order to inform future global programs
Analyze sales results of key promotional efforts to provide conclusions and recommendations
Partners with the Regional Vice President to establish and communicates clear goals and objectives for accounts, including Shipment Plans, Top Side Sales Plans, to Regional Sales Director(s) and Account Executives (i.e.: Seasonal GWP planning, Holiday, key launch initiatives)
Periodic benchmark discussion with both internal and external contacts to reevaluate and reassess brand performance (i.e.: Category Objectives, Holiday Cadence, etc.)
Responsible for Seasonal Advertising Strategies/Managing Coop Budgets
Develop Seasonal Promotional Calendars with the Account, maintaining all Side-by-Sides and Media Cost Sheets
Work as a liaison between the Account and our NYO on routing ROP, Printed Materials and Broadcast buys

present

San Francisco, CA

Integrated Marketing Director

San Francisco, CA

Streich Group

present

San Francisco, CA

Integrated Marketing Director

present

Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
Assist in the development and execution of research projects and materials that support initiatives within TEN
Create proposals in response to RFPs and proactively develop programs for potential advertisers
Provide project management support of sold client programs
Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and direct sales. Develop and provide tracking solutions for website and digital initiatives; provide website analysis insights and testing results

Education Education

Bachelor’s Degree in Marketing

Georgia Southern University

Bachelor’s Degree in Marketing

Skills Skills

Sound knowledge of Sales procedures (both online and offline) to enable quick problem solving
A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
Ability to build networks and strong business relationships; ability to engage many diverse stakeholders and win their co-ownership in the outcome
Strong knowledge of MS Office. Excellent communication and presentation skills
Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues and vendors
Excellent knowledge of home entertainment market, related sectors or Media Agencies. Constantly updates personal knowledge
Data driven, results oriented and able to deliver consistently strong measurable results
Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines
Excellent project management, execution and organizational capabilities with keen attention to detail
Strategic and innovative thinker with commercial acumen also capable of strong execution

Create a Resume in Minutes

15 Marketing Director resume templates

Read our complete resume writing guides

Marketing Director Resume Examples & Samples

Develop brand and marketing strategy
Develop and launch online, offline, PR, affiliate, tradeshows, and affiliate partnerships
Manage SEO and SEM campaigns
Develop marketing collateral
Update web site
Develop sales strategy and sales team

Marketing Director Resume Examples & Samples

Works in tandem with senior management of both the Formats and Distribution groups to identify key divisional priorities and sales objectives, formulate strategies, and implement marketing initiatives to meet those targets
Works closely with sales executives to understand their needs and establish procedures to provide the necessary information and support to enable them to effectively represent WBITV product, both as formats and as finished programs
Responsible for the development, creation and/or localization of high-impact sales materials, including format pitches, brochures, sales reels, trailers, etc
Works with and directs the activities of the Marketing Manager to provide material and logistical support for annual sales markets, including MIPCOM, MIPTV, LA Screenings and NATPE as needed
Acts as liaison and provides support for local producers of WBITVP formats, including brand guidance and approvals of local marketing and promotional initiatives
Directs digital strategies, including ensuring that B2B websites are optimized to provide the full range information, assets and materials that are needed for sales, marketing, production and broadcast partners

Assistant Marketing Director Resume Examples & Samples

Develop and implement strategic initiatives to increase attendance and revenue at LSU women’s athletic events, including Volleyball, Sand Volleyball, Track and Field, Softball, Men’s and Women’s Tennis
Develop and execute plan to market and distribute tickets to community organizations and through school programs in the Baton Rouge area
Coordinate all media placements for the department, including the design and placement of TV, Radio, Newspaper and Email campaigns
Coordinate Special Events, including Football Fan Day and Twitter Tuesday events
Assist with Game Experience for assigned sports and football
Work with internal publications team in coordinating printing of schedule cards, posters, ticket brochures and other promotional pieces

Marketing Director Resume Examples & Samples

Works internally and externally to oversee copywriting, design, layout, paste-up and production of promotional materials
Create and execute monthly and quarterly projects that are designed to generate non-spot revenue for the radio station
Work with Digital to develop programs to generate revenue through digital assets
Responsible for management of merchandising inventory
Supervise marketing/promotions department personnel

PA to Marketing Director Resume Examples & Samples

Responsible for ensuring long term planning and preparation of all meetings both external and internal. Ensure that the Director has all necessary paperwork and files for all meetings and advise Director in advance of any actions that are still outstanding prior to meetings taking place
Manage Director’s diary, book all appointments/travel, expenses/SAP, manage communication between the Director and the greater team
Retro-plan Director’s agenda on long-lead basis (travel, meetings and workload), review with open access to emails and ensure deadlines for all projects are within agenda with relevant work-time scheduled to avoid last minute rush on projects
Schedule in all Team Meetings, Managers Meetings and ensure that all actions have been carried out by team members prior to next meeting
Minimise Director’s workloads and use of time by actioning all possible correspondence, forwarding to relevant direct reports and ensuring follow up action
Key point of contact with all divisions in Walt Disney World Resort and Disney Cruise Line. Ensure that communication between UK team and Resort flows accordingly and the entire team are advised and copied in on all relevant communication and correspondence that impacts their business
Assist team in organising and hosting fam trips, press trips, trade events both locally and in Resort as and when required
Prepare presentations (knowledge of powerpoint needed) for various internal and external meetings
Assist Director direct reports in meetings, travel, presentations and expenses
Assist Director in planning and organisation of team events and all presentations
Pull together key presentations/monthly and quarterly reports along with reports and filing systems for the Director ensuring accuracy and clarity of information
Assist two other personal assistants in department with meeting organization, holiday coverage and department tasks as needed
Highly computer literate (Excel, PowerPoint, Word) and internet literate
Proven experience as Executive PA who is used to working under pressure whilst remaining calm, positive, forward-thinking and solution-oriented
Excellent organisation skills
Proactive thinking, planner and communicator
Ability to liaise with people at all levels both internally and externally and contribute to team spirit
Possesses great initiative and ability to prioritise workload accordingly
Never misses deadlines

Consumer Segment Marketing Director Resume Examples & Samples

Partner with the businesses to understand growth and efficiency priorities by segment to align marketing efforts accordingly
Develop customer segment insights, value propositions and messaging, cross-channel marketing campaigns, and content to drive tangible results
Influence the LOB CMOs and centralized Marketing partners to bring together groups across segments to drive innovation and execution
Collaborate with centralized Marketing groups to deliver best in class marketing solutions that leverages Marketing Analytics and Market Research
Determine how to use existing Sponsorships, Philanthropy, Advocate/Partner Marketing, Brand and Social efforts to target the different segments appropriately
Leverage Marketing and automation platforms to drive personalization and targeted efforts within segments
Measure impact, progress, and ROI by customer segment to reflect success of Marketing efforts
Works closely with Controls partners to understand requirements of marketing segmentation and outreach to consumers
10 years of Marketing experience; proven track record of successful execution required
Demonstrated experience, and in depth knowledge of marketing business banking services/products
Proven understanding of marketplace, competitive landscape and regulatory environment
Significant experience managing a consumer brand across businesses
Outstanding problem-solving leadership, analytical skills and creativity
Proven ability to lead cross-functional teams in delivering high quality end product within agreed timeframes
Proven ability to work collaboratively, and drive results in a highly matrixed organization
Excellent written and verbal communication skills, especially comfort and experience presenting to senior executives
Proven track record of using influencing skills to drive change in large organizations
Change agent who will champion new ideas, challenge conventional approaches

Marketing Director Resume Examples & Samples

Develop marketing plans and strategies that contribute to the growth and awareness of the Channel business and advertising sales performance and NBCUniversal Networks brand perception in SEA
Develop the marketing budget to support agreed strategy and after corporate approval, manage the budget throughout the year. Oversee project budgets as relevant, including sourcing competitive quotes, negotiating media buys, and advertising budgets
Manage relationships with a range of key stakeholders, e.g. customers, marketing colleagues, platform marekting teams and media agencies. Contribute to existing commercial relationships with advertising sales team and potential clients
Manage agency relationships with media, online, promotional, merchandising and research agencies. Develop briefs for, and manage agency implementation of activities where required
Working with International team, develop and brief research, manage implementation and dissemination of actionable results. Contribute to local context for international brand research
Oversee the day to day management and operations of the marketing team
Work in collaboration with the Programme Director, to communicate and maximize the Uni Channels key monthly programme priorities
Oversee creation and implementation of sales collateral’s for the sales team
Work with Creative Director to oversee the production of marketing materials, including advertising, website, promotional items, other leaflets, posters, flyers, and DVDs
Liaise with channel team to support Creative Director in ensuring all communications are consistently on brand
Organise advertising, talent events, subscriber promotions and competitions and sales incentives - that respond to briefs and budgets
Support and manage implementation of the marketing and on-ground implementation of the local productions, including managing 3rd party contractors and suppliers
Ensure that all required legal obligations relevant to marketing activities are met, including permit regulations and copyright restrictions and approvals
Work with channel team to ensure websites and social media sites are relevant, up-to-date and reflect current marketing activity. Undertake activities to maximise traffic to websites and build viewer relationships
Evaluating marketing campaigns and Oversee sourcing and production of channel premiums
Monitoring competitor activities
At least 10 years experience in a broadly based marketing management role, including accountability for budget and planning
Experience working within small to medium sized budgets
Direct team management experience of atleast 5 years
Experience managing media buying and negotiating with external agencies/partners
Online and/or digital media experience. Knowledge of these marketing channels is essential
Ability to understand, interpret and action television ratings and other research and performance data such as advertising campaign results
Experience in organizing & hosting high profile events and functions
Experience managing and implementing both quantitative and qualitative research
Confident and ability to conduct presentations to large audiences
Proficient in Microsoft applications especially Word, Powerpoint and Excel. Photoshop and CMS knowledge an advantage
High levels of initiative with positive energy, able to work independently in a team environment
Good influencing and persuasive skills. Must have well-developed negotiating skills
Ability to work effectively with different teams and cultures
Excellent writing & communication skills
Ability to work under pressure and deliver within deadlines
Organized with excellent time management. Resource

Marketing Director, Everyday With Rachael Ray Resume Examples & Samples

25% - Develops integrated marketing programs and added value; manages the successful execution of these programs
20% - Creates and directs production of presentations, sales and promotional materials for advertising sales team
25% - Assists individual salespeople with development of strategic programs and custom ideas for prospects
5% - Helps publisher and advertising director define strategic direction for magazine
10% - Guides production of in-magazine marketing content (e.g. promotional pages, advertorials, contests)
10% - Coordinates efforts between research and sales staff
5% - Prepares, oversees and manages project budgets

Integrated Marketing Director Resume Examples & Samples

Develop integrated marketing programs that help generate advertising revenues across all media assets
Conceive and develop client and category specific marketing strategies, including proposals, presentations, positioning of research, sell sheets, etc
Serve as marketing point person for sales reps in designated territory
Create client marketing/merchandising program wrap-ups
Develop and oversee advertorial, special section concepts, and special units for clients
Oversee budget tracking and forecasting for client programs
Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
Coordinate with event, online, research, and design departments as necessary to generate effective programs, presentations, and sales materials

Regional Marketing Director Resume Examples & Samples

Budget management and fiscal responsibility
Ensure Retail Store Operations compliance at all levels. Partner with Retail Store Operations team in NY and Human Resources to ensure all brand employees and store corporate guidelines are managed timely and effectively. Achieve Fiscal Year sales plan for the Region
Ensure Retail Store Operations compliance at all levels. Partner with Retail Store Operations team in NY and Human Resources to ensure all brand employees and store corporate guidelines are managed timely and effectively
A proven leader with 8 + Years of relevant experience in sales and education
Strong sales leadership experience with proven results in driving sales growth
Able to lead, inspire and motivate a geographically dispersed sales team and establish a clear sales vision – build top talent for competitive advantage
Excellent skills utilizing Microsoft Office
Ability to work effectively from home office
Travel 70% time

International Marketing Director Resume Examples & Samples

Championing the All Rights Model and Repertoire Centre Thinking across NBCU, showcasing the benefits and behaviours and helping to embed these across all touch-points
Developing release strategy for UPIE Acquisitions Content across the full lifecycle (Theatrical, Home Ent, New Media, TV) to maximise promotional and profit opportunities
Championing the slate across NBCU and externally to co-opt stakeholders into optimum marketing release strategies
Overseeing production and distribution of consumer and commercially focused marketing strategy guidelines for all UPIE Acquisitions titles
Oversee development of all central creative assets – Trailers, Posters, Packaging, TV, Print, Digital marketing materials assets etc
Reviewing and approving Divisional and OPCO marketing plans, forecasts and pricing for the slate with Acquisitions team and EVP
Overseeing Home Ent product configurations in collaboration with local OPCOs and Operations to maximise profitability of titles
Managing central marketing budgets and critical path for the slate, ensuring titles and campaigns are delivered on time and on budget
Setting Home Ent international financial targets by title in collaboration with EVP, OPCO’s, Acquisitions team and Finance
Analysing international title performance across the lifecycle and driving actions to ensure financial goals of portfolio are achieved
Sharing best practice to drive commercial opportunities
Continually seeking to drive new insights and learning through innovation and experimental working
Consistently questioning motivation for consumer interest
Establishing and managing relationships with other NBCU divisions – Theatrical, Domestic Home, New Media, TV, Parks & Resorts
Establishing and managing relationships with licensors and external stakeholders to enable most commercial marketing approach
Understanding and considering the marketing and process needs / requirements of other divisions and local markets in order to deliver relevant best-in-class marketing support, strategy and assets
Proactively supporting Marketing conferences, quarterly meetings and MD conferences, providing strategy and assets as required
Managing development and performance of team of 3 marketing managers and 1 marketing assistant, supporting them to set clear professional and personal goals and coaching them to meet these in line with G&Os for the Division and NBCU
Ensuring ongoing self-development, based on coaching relationship with Exec Vice President
Comprehensive understanding of international marketing, media, publicity and promotions
Extensive marketing experience, including experience in a multinational company and ideally at an international level
Relevant qualification in marketing
Experience in developing creative marketing materials across Theatrical, Home Ent, New Media, Product Packaging, TV, Print, Online, Social, Publicity
Experience in working with different cultures and business practices
Strong negotiation, influencing and interpersonal skills
Ability to communicate, enthuse and co-opt internal and external stakeholders into All-Rights Marketing Strategies as set with the EVP, UPIE Acquisitions
Ability to lead a team and establish very strong working relationships with all colleagues and stakeholders
Ability to set long-term lifecycle strategies, identify commercial opportunities and provide context to results
Ability to manage a slate, setting title allocations and developing materials on time and on budget
Delivering best-in-class marketing guidelines and materials that are relevant for all formats and markets, reflecting title requirements and expectations across All Rights and the full lifecycle

Global Catalogue Marketing Director Resume Examples & Samples

Managing releases ‘from the ground up’ – working with management and A&R to decide on content, researching possible bonus material. Requires across- the-board working knowledge and understanding of both on and off-roster artists, with a rock bias
Gather data required for P&L analysis
Ensure projects are cleared with Business Affairs
Work with art and production to decide on packaging and design concepts, routing and securing artist approvals
Need an understanding of cost of goods and how to manage global retail pricing. The Global Catalogue Marketing Director works closely with the manufacturing plant to coordinate deadlines, and ensure all affiliates are able to hit their release dates
Manage local manufacturing requests with the art department and WEA studios
Work with the Publicity department to finalize announcement strategies, and ensure these are executed on a global level on all WMG and the artist’s properties
Develop marketing tools tailored to each project- create pre-roll trailers, TV spots, ads, posters, apps etc., and deliver to deadline for each affiliate
Facilitate digital marketing campaigns on a global level on Facebook, YouTube and Twitter. A working knowledge of executing social media marketing is required
Identify the best promotional partner for each release and tailor tools and messaging accordingly- whether physical or digital
Be the key label contact for your artists, and solve any issues they may have
Report progress to senior management, identifying and flagging any challenges
Computer Knowledge
Budgeting/accounting
Knowledge of marketing (physical/online)
Creative
Strategic Planning and Implementation
Great Communicator
Relationship builder
Exceptional time management
Superb written communication
Stronger manager
Influencer
Marketing and/or business background a must
Undergraduate college degree preferred, but not essential

Marketing Director Resume Examples & Samples

Three to five years of experience in a similar role in media industry
Creative and great strategist…”big picture” thinker
Strong people skills and outstanding leader
Great communication, planning ability and follow-up are essential
Proven relationships and experience working with record labels and artists in the entertainment industry
Performance driven and results oriented
Marketing degree preferred

Marketing Director Clubs & Theatres Resume Examples & Samples

Solicit, negotiate, secure and help cultivate partners for promotional and media programs that positively impact the C&T brand both at the local and national level
Coordinate promotional strategies and tactics with corporate and venue marketing teams to impact positive ROI and drive new revenue opportunities
Supervise the development, creation and execution of field collateral for the C& T business
Synchronize and standardize best practices for national programming, budget management, revenue tracking, and post-promotional reporting
Work with national marketing team to test, monitor and measure existing and new advertising channels to directly impact concert ticket sales and brand business units
Posses relationships in major entertainment/media companies/organizations
Ability to pitch to strategic partners and execute national promotional programs

Marketing Director Resume Examples & Samples

A year's worth of marketing experience
Experience in ecommerce
Experience in social media, viral marketing and videos, building communities
Able to analyze marketing trends
Experience working in start-ups and entrepreneurial mindset

Marketing Director Resume Examples & Samples

5+ years of experience Designing and Delivering Marketing Strategies with significant bottom line impact (Examples or Portfolio of work will be requested)
Bachelor's Degree in Communications, Marketing, or related field
MBA or Master's Degree in related field

Marketing Director Resume Examples & Samples

Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing, etc
Additional computer skills: Adobe Acrobat Reader, basic Adobe Creative Suite knowledge
5+ years experience

Marketing Director Resume Examples & Samples

Design and execute digital marketing campaign strategies custom tailored for company festivals, one-off events, tours, and other digital properties, ensuring that audiences are aligned with top business priorities and goals, including: CRM, revenue, interest, awareness, loyalty and satisfaction
Evaluate executions during and after campaign launch for optimization
Oversee junior members of marketing team by clearly stating goals and objectives; maintaining open communication; and motivating to accomplish tasks
Oversee creation and day-to-day maintenance of company digital properties such as HARDfest.com, festival specific micro-sites, mobile apps, and social media platforms
Lead creative process for marketing campaigns; deliver critical analysis based on consumer insights and campaign objectives; present recommendations to senior leadership and gain alignment in order to stay on timeline
Liaise with company’s creative team, both graphic-design and multi-media asset creation, in order to ensure all marketing assets are created to company’s standard and needs
Demonstrate technical marketing skills and high-levels of company product knowledge
Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
Manage the day-to-day marketing plan implementation and budgets
Manage relationships with outside media/PR agencies, publishers & vendors and partners
Work closely with internal talent booking, design, production & social team 
Execute all initiatives through direct reports and close management of outside media partners
Analyze and make recommendations for potential strategic partner relationships for brands and promotions
Lead on-site executions at events to exploit presence and further brand storytelling
Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
Build trust, collaborate/value others, communicate effectively (written and oral), drive execution, foster innovation, solve problems creatively and demonstrate integrity
Support strategic business objectives by infusing digital recommendations into broader marketing plans
Must have at least 5 years of relevant Brand Marketing experience. Experience in live music events a must
Must have a passion for music
Creative and production experience essential across various forms of media
Attends and works company events (domestic/international travel expected)
Adheres to all requirements for confidentiality of corporate, strategic and marketing information
Communicates effectively and courteously with all contacts – internal/external
Organizes workload throughout the day to meet project timelines
Uses personal vehicle to travel to business engagements; may travel out of town on business
Must have clean criminal and driving record, current license, passport, and car insurance
Assists with other duties as assigned on a regular or occasional basis
Expert level user of Microsoft Office; use of Marketing & Research tools

AP Marketing Director Resume Examples & Samples

Be in collaboration with Global Business Unit Managers develop business strategies and sales tactics to meet and exceed financial goals
Drive marketing strategy through extensive knowledge of customer needs and market trends in China and Asia
Identify market demand and target market requirements through researching industry, trends and competition in China and Asia
Create product launch plans with associated marketing deliverable including forecast, sales collateral, advertising and overall pricing strategy
Conduct financial analysis and create business justifications for new products and services
Develop proposals, presentations, concepts and solutions to external decision makers and to internal business leaders
Collaborate with sales force on generating new customer targets in the China and Asia region

Promotions & Marketing Director Resume Examples & Samples

Working with Promotion/Sales/Programming departments to develop successful promotional concepts for stations
Direct planning, preparation, logistics and execution of station promotions, appearances, remote broadcasts, special events, sponsor coordination, contesting, contest rules, production and securing promotional prizes as needed
Writing and scheduling of on-air contesting and promotional announcements
Maintaining a detailed station calendar, including scheduling daily on air contests, customer promotions and station events
Working with Account Executives, Programming and Customers to conceive and execute customer focused promotions, ensuring client’s expectations are met within the station’s brand guidelines. Attend customer sales calls and sales meetings as needed
Create and execute customer focused promotional proposals for sales team and produce recaps as needed
Lead weekly promotions meetings and attend sales meetings as needed
Implement and manage digital marketing efforts for all stations including maintenance of station websites, mobile apps, email databases, email blasts, social media outlets, video and Sweet Deals
Ensuring station and customer content is included as promised for all digital marketing efforts and always reflects the station brand in a positive and relevant manner
Attending evening and weekend station events, including customer appearances as needed
Direct management for part-time employees, and interns as needed
Oversee and maintain promotional vehicles, equipment and station promotional inventory
Understanding FCC Rules and Regulations when executing contests and promotions
Computer literacy in Microsoft Word, Outlook, Excel and PowerPoint. Experience in Photoshop and Triton Digital Promotions Management a strong plus
Ability to work independently, including troubleshooting and problem-solving skills
Ability to multi-task and handle pressures and meet deadlines
Driving station vehicles
Must be able to work a flexible schedule, including nights, weekends and holidays

Programming & Marketing Director Iberia Resume Examples & Samples

Define & lead scheduling strategies (linear and non-linear) in line with business objectives, local quotas obligations and affiliate requirements
Define and lead programming acquisitions strategies to ensure that the channels air the best available programming (in terms of brand, exclusivity, ratings, non-linear strategies, quotas, affiliate requirements and marketing) at the most competitive market prices and within budget
Analyze the TV market, programming/marketing trends and competitors in order to create strong competitive pay-tv channels
Define & lead the editorial strategy for present and future channels and concepts, ensuring that all channels and content are in-brand, complementary and market-friendly
Define and lead, if any, the local production strategy
Define and lead marketing & on air strategy including: On Air promos & packages, Off Air media buy campaigns, Press Operations, Public Relationships, Digital & Affiliate partnerships…
Elaborate winning programming, marketing and on-air strategies, in terms of ratings and brand-appeal
Attend, if necessary, national and international TV markets and/or upfronts
Manage acquisitions, marketing and on-air budgets, following the company’s short and long term strategies
Follow central guidelines and/or recommendations in terms of brand marketing and content acquisitions

Marketing Director Resume Examples & Samples

Market and promote concerts for World Music Institute’s regular concert series
Increase ticket sales, across the board, for all of WMI’s concerts
Research contacts for grassroots marketing in ethnic and related communities
Manage placement of print advertising for concerts and performances
Manage social media and web advertisement and increase social media presence for the organization
Maintain outreach database and expand network of contacts
Manage regular HTML Email newsletter (“eblasts”)
Establish relationships with similar performing arts organizations in New York City where reciprocal trades of marketing support can be established
Distribution of fliers, posters, brochures, and postcards to cultural centers and throughout New York City
Manage street team & volunteers
Organize service exchanges, partnerships, and sponsors

Marketing Director Mendeley Resume Examples & Samples

Lead the formation and development of a multi-function marketing team
Providing vision, clarity and guidance around marketing strategy and programs within and across the organization
Work effectively with key internal and external stakeholders to deliver results
University degree in business or marketing
Minimum of 10+ year’s experience in marketing for online product solutions, at least 3 years in a senior management position
Proven experience in defining a marketing strategy, digital marketing practices, customer segmentation, market assessment and competitive positioning
Experience in Content Marketing Strategy, Inbound Marketing and the use of Marketing Metrics to increase ROI, as well as as traditional outbound marketing (PR, AR, events, demand generation, etc)
Proven track record in building a professional marketing team
Proven ability to build relationships and guide teams from multiple functional areas, including Product Development, and Sales
Excellent communication, documentation, and organizational skills
Strong analytical, planning and project management skills including a demonstrated ability to work to deadlines and juggle multiple projects and manage budget
Experience working in a matrix organizations
Experience in serving the global market and working in an international environment
Experience in scientific research, publishing or doing business in academic market a plus
Native English required

Marketing Director, Mexico & Caricam Resume Examples & Samples

Accountable for data analytics, ROI analysis, and best practice sharing to influence future marketing investment & activities plans
Coach and develop human resources
Guarantees global creative and brand are deployed to local markets, reaching consumers in a relevant and bold way (ATL / BTL / Digital Knowledge)
Retail expertise in order to develop specific strategy for this channel
Support the launch of new sales channels (for example, e-commerce)
Develop a differentiated experiential platform for Mexico
10+ years in Marketing with experience in digital and retail management, within the mobile industry or within the consumer products industry
Planning Media Strategy
Consumer Insights
Channel Landscape
Consumer Activation
Excellent leadership skills. Proactive and driven
Proven ability to work with cross-functional teams based across multiple locations
Innovative and creative, ability to engage others regarding new ideas and projects
Advanced communication skills in English and Spanish
Prior experience working in multinational companies, within a matrix reporting structure

Marketing Director, Southern Resume Examples & Samples

Lead the SEMEA Marketing Team (15 people). Hire, Retain, Motivate and Develop the Members of the SEMEA marketing team
Be an active part of the SEMEA management team, defining the SEMEA strategy and go to market alongside the Regional VP/Directors
Be an active part of the EMEA marketing leadership team, defining the EMEA Marketing strategy and go to market alongside the Marketing VP/Directors
Develop and Execute an integrated SEMEA marketing plan, based on the business goals and results expected
Results expected in Thought Leadership, Pipe Generation, Pipe Acceleration and Relationship Building
Drive Pipe Coverage (3x) and Marketing Contribution to the Sales Pipe
Execute Program & Build Relations for: Media, Partners, Customers, Executives
Run an integrated set of Global, Regional and Local Thought leadership and Demand Generation Campaigns
Manage and optimize ROI on budget in excess of $6m per year
BA Degree or equivalent required, MBA or equivalent preferred
Strong IT marketing and enterprise sales alignment required
Previous pipeline responsibility required
Must be a modern marketer with deep understanding of social media, marketing automation, CRM (salesforce.com preferred)

Marketing Director Anz Resume Examples & Samples

Budget Management across the OPEX and Contra funds available to the theatre and through our partners for co-marketing
Alignment of sales and marketing priorities for the theatre – in co-ordination with regional and global initiatives (supported through the program office). Ensuring that key business stakeholders across the region understand the marketing plan and its specific contribution to the business, and driving commitment to follow and drive sales and partner execution following marketing investments
Leading and motivating the ANZ marketing team to drive real business impact through the implementation of strong marketing programs and plays supported by the program office across the theatre – with a specific focus on driving the commercial pipeline. Leading the alignment to the global and regional programs by steering program office play adoption, and making relevant through local country plans and implementation through partners
Driving the marketing activities across all segments, understanding the partner landscape with the partner led business, and ensuring that high priority named partners in the region are supported through co-marketing activities, consulted through the partner marketing managers in the theatre
Building the Brand – Use thought leadership assets and content to drive awareness activities that ensure Cisco maintains a leading position in our core business
Pipeline Creation and Acceleration – Deliver on successful pipeline acceleration and creation programs through close integration with the program office plays into local implementation of activities and through strong relationships with local sales /partner stakeholders
Build a cross functional integrated Marketing program team for ANZ with the extended virtual Office Program team to ensure one marketing program plan which is aligned to the theatres and is aligned to GMCC and APJ sales leadership. Ensure close alignment with key stakeholders in the Architecture teams, segments and channels and all relevant APJ functions
Ability to influence at all levels, including executive leaders within APJ region and ANZ Theatre
7 Years experience of successfully leading both direct and virtual teams with the ability to work collaboratively across the APJ region, theatre and with Global teams
Knowledge of Ciscos technologies, markets, customers’ challenges, and channel to be able to assess marketing plan fit to local requirements

Marketing Director, Blizzard China Resume Examples & Samples

Create, implement, and nurture the overall strategy of developing and maintaining the target audiences of Blizzard Entertainment franchises in China, further build up Blizzard brands for sustainable growth in terms of users, revenue and brand health indicators
Devise annual marketing strategy including key objectives, annual release schedule, and financial targets
Work closely with managing director and VP of China publishing with support from HQ and APAC marketing to ensure that the country integrated marketing / go-to-market strategies, creative and campaigns fit into the overall Blizzard Entertainment culture and strategy
Lead team of branding, media, consumer insight, web/mobile, and leverage partner / agency resources to formulate innovative and successful in integrated marketing / go-to-market campaigns, as well as, develop and supervise them to execute against the plans and meet all deliverables
Identify internal and external sources of market knowledge and guide consumer insight team to produce regular in-depth market analysis / intelligence / brand health reports for management review, as well as, interpret analysis into strategic decision-making process and actionable plan
Responsible for creating product go-to-market and lifecycle management strategies, and driving publishing plan implementation, collaborating with communications, live operations, and our local partner (NetEase) to meet annual revenue targets and local business objectives
Build a creative, integrated, multi-channel department that builds brand awareness and reputation, provides a steady flow of sales leads and measures the return on marketing program investments, as well as support sales and channel partners efforts

Marketing Director of Greater China Central Marketing Resume Examples & Samples

3> Manage central EUC & ESG BU marketing budget and responsible of quarterly & annual investment plan to maximize ROI by pursuing best balance between short term and long term strategic focus (eg. demand gen vs. branding, offline vs. online, internal enablement vs. external demand gen, product solution centric vs. customer/vertical centric)
4> Be key pioneer to drive long term marketing innovation & transformation
Innovate Dell’s enterprise solution branding initiatives in Greater China by driving strong 360 messaging campaigns (esp. social & PR)
Integrate and innovate Digital / Social / Mobile platforms in Greater China region, and develop best-in-class content assets to enable the business
Champion a long term strategic project, which aims to fully adapt latest modern marketing technologies in the industry and transform Dell’s GC marketing org into world-class innovative marketing org in big data era
5> This role will need highest degree of collaboration with two peer teams in Greater China Commercial Marketing for day to day operation
GC Dell-led segment marketing team: sales interface for Dell direct-led business, responsible for all sales’ marketing interlock and most marketing program implementation (eg. central team’s BU program or self-initiate across-BU initiatives)
GC Channel-led segment marketing team: same as Dell-led marketing team, it acts as sales interface for channel business, responsible for all channel marketing program implementation (eg. central team’s BU program or self-initiate across-BU initiatives)
Once the campaign/content assets being develop, the central marketing team will need to execute most their BU programs thru above two peers teams
6> This people manager role will manage >15 direct reports (inclusive of permanent and temp h/cs) across China
4 major functions: GC EUC Campaign Marketing, GC ESG Campaign Marketing, Greater China Digital & Greater China Commercial CRM Planning
>50% would be remote, with highly diversified experience (avg. >10Yrs tenure in the industry or agencies)
Ongoing team development would be key for longer term success
7> Key accountability and KPI of this role will include
Marketing investment ROI (marketing pipeline$, Sales ready leads, Sales follow up, etc),
Branding performance in Greater China market of EUC and ESG BU
Digital KPI
People Leadership (Dell’s people manager annual score)
BU business performance (quarterly financials, share gain performance)
8> Others
GC Marketing’s point of contact of in-country BU leadership, APJ/Global BU marketing
BU budget & marketing planning owner & handle routine review with senior executives
Owner of BU brand performance in GC market
Undergraduate degree or higher, >15Years marketing experience & >10yrs in management position (preferable in IT industry), with proven track record for driving result in highly dynamic business environment
>8Yrs people management experience. Solid track record in managing diversified & dynamic team is highly preferable
Strong verbal and written communication skills in both Chinese and English at all levels of within the organization and externally
Strong organization skill to develop new and foster existing relationships and partnerships
Highest team-work spirit and with win-win mind set
Excellent business acumen and proven ability to influence peers or senior executives to embrace new directions or ideas
Must be able to work within a cross functional and global organization
Digital marketing experience is highly preferable

Marketing Director Na Consumer Direct Gtm Resume Examples & Samples

Responsible for creating, implementing and measuring the success of quarterly GTM plans that include Broadcast, Catalog, Direct Mail, Print (FSIs / SSs / ROPs), OA, Mobile, Affiliates, Product Listings, Search, Email and Social
Work with Analytics, Merch and Finance Directors to develop quarterly demand plans for 4Cs (Clicks, Calls, Conversion and Close Rate). Monitor and socialize performance on daily basis with appropriate recovery plans and/or opportunities for further growth
Be accountable to vehicle performance (Calls, RUM, ROAS / MOAS), quality, deliverables and budget
Establish a system of reports and communications for all information from the NA Consumer Direct Team including cross-functional Executives, peers and team members
Develop a marketing strategy and contact strategy with CRM that improves awareness, drives engagement and ultimately results in conversion across multiple NA audiences (targeted and masses); develop and meet RAD goals
Oversee planning, campaign, creative and vehicle briefing process ensuring strategic priorities are top-of-mind (drive new category relevance, encourage acquisition growth, drive in-quarter demand)
Work with Merchandising Team and Partner Marketing to socialize / align on briefs, review promotions, simplifying consumer purchase path and encouraging full funding
Deliver a marketing playbook that documents best practices and serves as a knowledge resource for NA GTM vehicles. Innovate by testing new initiatives, technology, partners, vehicles etc
Identify and implement opportunities to streamline processes, reduce costs, simplify, improve performance, and share best practices with other organizations

Marketing Director Blue Resume Examples & Samples

Manage the global in-house creative budget inclusive of full time staff, contractors and agency partners
Create and implement a global staffing model for the agency that minimizes overhead and maximizes results for the business
Hire and staff key functions with talented leaders and team members
Manage the global Alienware.com website in partnership with business unit and regional marketing teams
Create and implement globally relevant strategic plans to deliver best in class video and photography
Manage ongoing creative efforts in support of global product launches and transactional marcom
Partner with stakeholders across the organization to gain and understanding of ongoing global creative needs. Drive prioritization of requests through strategy and business analysis
Understand the scope of approved global creative projects, make recommendations on the best way to achieve results (insource/outsource). Manage subcontractors to scope and budget
Manage a contract workforce to cover peak demand periods for global creative delivery
Build and motivate a team of creative professionals; encourage integration with the global marketing organization and foster career development

Marketing Director Resume Examples & Samples

Be the Online business champion within the SAK Business team
Be the conduit between Global Ecommerce and the Region
Be the regional business lead for Ecommerce delivering against both the global and regional requirements
Develop & execute1yr/3yr online strategy and growth plans / initiatives
Be the champion & manage the execution of a differentiated Dell.com & Premier value proposition
Deliver an exceptional online experience balancing global, regional and local needs
Act as a liaison between our customers, sales teams and support organizations to drive commercial business transactions online, that contribute to increasing productivity & customer retention thereby fostering a more effective sales force
Manage online team members across both commercial & transactional business for driving initiatives on demand Generation, Conversion, LOB Merchandising, Online New Product Launch and Innovation across all digital route-to-market (Premier, Dell.com, eTail, Chat, Social Media, Mobile and new digital platforms)
Analyze & identify in-quarter opportunities for improvement in the Online business
Manage OPEX budget
Customer and Sales facing: ability to market and sell the online value proposition, become an expert on online functionality and tools, present in customer meetings, sales team meetings, build relationships with sales to drive adoption and innovative ideas into reality. The role also requires close interaction with and support of numerous customer facing teams including, Inside Sales Managers (ISM's) and sales teams (ISR's), Outside Regional Sales Managers (RSMs), Account Executives (AE's), Inside Sales Directors (ISD) & Country General Managers (GM's)
Project management: ability to engage appropriate cross-functional teams required to execute B2B integrations and other change the business projects and manage to successful completion while juggling multiple projects at a time. Some of the cross-functional teams the candidate will engage in effective interaction with within Commercial business teams include Business Automation, Online Marketing, IT PDM's, Legal, Sku management, COC, Logistics, Reporting/Analytics and Finance
Analytics: strong analytical aptitude with ability to perform analysis on data to identify strategic pockets of opportunity within the segment, evaluate what will provide the biggest return to grow online, execute, monitor and report on results
Interpersonal Skills: Ability to lead through influence. Build relationships with cross functional teams of senior management, including various business units and IT management across different business groups to drive initiatives & achieve results
Communication Skills: Possess effective presentation skills and ability to motivate internal and external customers. Position also requires candidate to be proficient with English, both written and oral communications

Marketing Director Resume Examples & Samples

Drive profitable customer action through a strategic combination of inbound and outbound marketing programs resulting in a steady flow of qualified leads and a robust sales pipeline. Align with the sales organization to develop buyer driven marketing and sales processes
Work with key stakeholders to drive the successful implementation and adoption of the sales and marketing automation platforms (i.e. Salesforce.com / Marketo)
Lead utilization of Marketo and Salesforce.com to develop lead scoring, MQL/SQL hand-off, lead generation and lead nurturing programs. Oversee management of lead flow from Marketo to Salesforce.com. Develop and track metrics/KPIs to measure the success of the programs, optimize spend and translate data into actionable improvements
Conceptualize, implement and optimize the marketing and sales funnel using industry best practices with a heavy emphasis on measurement and optimization
Act as a demand generation expert by modeling behavior, creating and institutionalizing best-practices and clear processes, and employing continuous marketing innovation to take the marketing team and the company to new heights
Foster collaboration between the Institutional Marketing, Marketing Communications, and Integrated Marketing teams to develop and execute a cohesive marketing strategy for the institutional market
Collaborate with Sales Management, Product and Global Sales & Marketing operations to roll-out sales enablement programs and best practices designed to improve sales efficacy
Manage a department of seven; build a high-performance team with a focus on professional development
Minimum 10 years professional experience in advertising and marketing, with a focus on B2B marketing, sales enablement and demand generation. Strong understanding of influencer marketing is an asset
5+ years' experience leading a high-performance marketing team
Knowledge of Marketo and Salesforce.com required
Expertise in inbound and outbound marketing principles and a strong understanding of creating and implementing a marketing strategy that fuels growth
Ability to effectively collaborate across reporting lines and impact business beyond own department
Proven ability to collaborative effectively with a sales organization, implement a consistent closed-loop between marketing and sales, and strengthen sales and marketing alignment
Able to build and lead a world-class marketing team. At the same time, must be willing and eager to work in a hands-on capacity

Marketing Director Resume Examples & Samples

In conjunction with Global Marketing team, develops marketing strategies for all OEM and aftermarket customers within the commercial organization
Works with customers to differentiate their product offerings thereby minimizing conflict
Manages agency relationships and budgets, develops research recommendations and reports based on findings
Reviews marketing team performance and develops future leaders

Marketing Director Resume Examples & Samples

Creating marketing budgets for plays, musicals and 54 Below
Managing internal staff and outside agencies
Analyzing and reporting data on all marketing initiatives
Supervising in-house and freelance graphic designers
Analyzing sales and trends with general management and outside agencies to determine dynamic pricing
Supervising in-house ticketing systems

Regional Marketing Director Resume Examples & Samples

Leads development and execution of key strategies for headquarter accounts
Maintain relationships with our retail partners to develop their business strategies and assess their strengths and weaknesses so that further development of common business opportunities is exploited and potential risk factors are reduced
Partners with the Regional Vice President to establish and communicates clear goals and objectives for accounts, including Shipment Plans, Top Side Sales Plans, to Regional Sales Director(s) and Account Executives (i.e.: Seasonal GWP planning, Holiday, key launch initiatives)
Periodic benchmark discussion with both internal and external contacts to reevaluate and reassess brand performance (i.e.: Category Objectives, Holiday Cadence, etc.)
Responsible for Seasonal Advertising Strategies/Managing Coop Budgets
Develop Seasonal Promotional Calendars with the Account, maintaining all Side-by-Sides and Media Cost Sheets
Work as a liaison between the Account and our NYO on routing ROP, Printed Materials and Broadcast buys
Manage Coop and Broadcast Budgets for the Account
Responsible for Achievement of Shipment Plan/Maximizing Order Writing
Analyze and negotiate Seasonal Stock and Sales plans with the Account to maximize shipment performance
Partner with the Planner Executive to ensure that basic stock levels are maintained and order flow is timely
Partner with the Planner Executive to monitor and manage Returns Budget for the account
Partner with Regional Vice President and NYO to secure appropriate allocations on Launch Programs, GWPs, PWPs, Holiday, etc. to maximize Account Sales Plans
Coordinate with the Planner Executive all Collateral and Sample programs for the Account
Provide coaching and feedback to the Planner Executive to maximize their performance and ensure they are a support to the Field Team as well as the Account
Process new account openings information and communicate on-going new account orders and tracking
Construction
Process and update all new door and remodel construction in the CCON System
Demonstration
Actively analyze and challenge FTE headcount by door with Regional Sales Director
Partner with Regional Sales Director to recommend Beauty Advisor positions based on productivity and sales performance
Monitor account demonstration reimbursement arrangements and recommend cost saving strategies based on productivity and sales performance

Marketing Director Resume Examples & Samples

Develop SBP (3 or 5 years SBP) to provide the right company's goals and key strategies with vision
Develop annual overall marketing plan including sports marketing with annual budgeting which will lead company as the leading performance golf brand in Korea
Develop and implement Marketing promotion plans to ensure that promotional requirements are satisfied in terms of quality and cost efficiency
Establish, oversee and drive product initiatives that build excitement, cache and performance credibility
Adopt/adapt advertising with global approval and media plan and ensure that all ad copy is in line with the corporate guideline and is technically and legally correct
Collect & analyze marketing intelligence from market trends & conditions, consumer behaviour to competitive activities by means of marketing research & countries’ feedback & reporting
Identify both immediate and long-term business opportunities based on marketing intelligence collected
Develop a reputation in golf industry as the brand that provides the best products
Ensure that all the copy and Marketing activities comply with Korean legal requirements and company policy
Provides coaching and feedback to team to develop themselves for optimal performance and skill development
Work in coordination with HR & F&O Head for manpower planning for team, training, motivates and maintains an effective work forces, develops strategies and objectives with regard to sales quota, new business opportunities, and the maintenance of customer satisfaction
University degree level Marketing or Business Management or related(MBA preferred)
At least 10 years working experience in similar jobs with multi-national golf/sports company
Strong Marketing Experience
Avid Golfer
Strong Leadership – Team Oriented, People Management
Good communicaiton – Internal (Team Manager), Region Office, Headquarter and Customers
Execution Strategy, Clear Logic, Pros & Cons to make decision
Innovatiove thinking
Possessing high integrity and strong interpersonal skills
Equipped with proficient oral & written communication skills in English

Technology & Marketing Director Latin Resume Examples & Samples

Develop, execute and manage XLA channel strategy. Prioritize plans and actions implement and maximize channel strategy. Develop and execute the strategic plan to achieve Revenue and Profit targets and to grow the customer base
Lead the Channels team, assign responsibilities, monitor activities and set direction
Drive partner recruitment initiatives to support Channel expansion initiatives
Maximize performance of channel partners by developing and launching effective reseller programs (including incentives, training, support), in collaboration with the Marketing team, that drive incremental business
Identify new routes to market that support XLA’s business strategy
Build and maintain relationships with key people in partner organizations
Work with Marketing teams to identify and develop joint “go-to-market” strategies and demand generation activities
Coordinate/Lead Product Management team to provide manage product life-cycle
Liaise with other members of senior leadership team (Finance, Customer Operations, HR) to ensure proper communication and support enablement
Responsible for all aspects of sales process, monthly reporting on sales forecast, pipeline, and sales activity for Channels and Graphic Communications businesses
7 or more years of experience in a sales leadership, channel and partner development management role. Worked in an operational function and have experience with working in a pressurised and targeted sales environment Must have quota carrying background with proven track record of quota attainment success in a channel environment. Track record in achieving and exceeding new business sales targets. In depth knowledge and experience of the marketplace in which Xerox operates Entrepreneurial drive and track record of personal initiative and professional growth; creativity and tenacity in the face of challenges Demonstrate the ability to communicate clearly and effectively with a wide variety of internal and external people, both in formal and informal circumstances, and where necessary to gain their agreement and acceptance Strong interpersonal skills and proven ability to establish and develop relationships with senior decision makers. Ability to influence, negotiate and gain commitment at all organizational levels Bilingual Spanish / English

Marketing Director Gattex Resume Examples & Samples

40%: Assist in developing the annual marketing and tactical plans for GATTEX. Operating plan must align with the long range strategic plan, address estimated net revenue for the year, outline the operating budget to achieve annual forecast, define execution elements that service key market stakeholders (e.g. patients and health care providers) and comply with all corporate polices, regulations and laws
30%: Develop and implement promotional programs specified within the annual marketing plan for GATTEX through the management of promotional agencies and internal resources on time and within budget. Ensure proper accountability of external vendors to contracted terms with an eye toward efficient use of corporate resources
10%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives

Marketing Director Resume Examples & Samples

Lead the strategy, development and implementation of socially and digitally led marketing campaigns to build consumer adoption of Visa products
Liaise with multiple stakeholders to optimize campaigns in real time
Develop strong relationships with key social media and digital partners across consumer marketing programs to drive innovation
Work with Issuers to identify co-marketing programs that achieve the objectives of Visa and Issuers
Implement new process approaches for social and digital campaigns from execution to measurement to deliver strong results and increased consumer engagement
Work collaboratively with all external agency partners to deliver strong consumer marketing campaigns that deliver against business objectives
Establish collaborative working relationships with key functional partners including Product Management, US and Global Marketing, Merchant Marketing, Sales, Visa Marketing Consulting and Corporate Communications
7 - 10 years progressively responsible business experience, with majority in marketing
Bachelors degree required / MBA preferred
Experience in developing and implementing marketing strategies based on business objectives and managing marketing programs that delivered measurable business results
Significant demonstrated experience with social media and digital marketing
Strong strategic thinking and thought leadership capabilities
Ability to independently take initiative and strong bias for action
Strong teamwork, relationship-building skills and experience in leading through influence and example
Proven creative sensibilities and open to new ways of thinking
Exceptional project management skills and ability to drive consensus across teams
Excellent analytical skills and ability to synthesize insights to inform development of strategy models and frameworks across businesses and segments

Marketing Director Resume Examples & Samples

Work with VP Marketing to develop pre and post-sales marketing objectives with a priority focus on the UK and major European regions, maintaining a thorough knowledge of Sales priorities and objectives as the driving force for marketing activities
With direction from VP Marketing, help execute marketing campaigns on behalf of programs (including on-air and off-air, print, scheduling stunts, sponsorships, social media campaigns and sweepstakes) and ensure clients are kept updated with the latest on all assets, relevant product information for series and feature films and general correspondence for countries where act as Marketing Executive
In conjunction with EMEA Marketing Managers, supervise day to day activities with client broadcasters and on-demand platforms to ensure they provide high-impact exposure for programs while adhering to brand management and legal guidelines
Oversee approval of marketing materials submitted by both traditional and digital clients for use in channel and platform led campaigns
Primary point person and key liaise to head office for EMEA client creative needs approvals and guidelines (i.e. client campaigns, trademarks, sponsorships) to maintain quality and consistency of marketing materials
Oversee servicing of materials across all channels and platforms, ensuring that client requests are fulfilled in a timely manner while continually looking for greater efficiencies in how those materials are serviced
Manage the preparation and fulfillment of materials for Sales events (i.e Mipcom, Discop, Local Screenings)
Will influence a budget spend of approx. £500k per annum across EMEA
Participate in weekly EMEA team brainstorming meetings to leverage idea sharing and partnerships
Typically 8-15 years’ experience working in Marketing in a business to business or consumer-facing environment
Proven experience in television or general entertainment marketing at a senior level
Experience working with all other aspects of the Marketing mix to drive commercial outcomes
Experience executing campaigns and elements such as contests, stunts, sponsorships, print, on-air, off-air and social media
Excellent leadership - must have experience managing objectives and motivating colleagues through influence
Demonstrated experience in setting and achieving sales objectives in conjunction with a sales team, agency or client partner
Demonstrated experience in project or campaign management
Organized and detail-oriented working style essential
Problem solving and an ability to be a positive and creative thinker to generate innovation solutions
Experience approving creative and working with agencies to deliver assets and services against a brief
Exceptional inter-personal communication skills are essential
Deep understanding of commercial deal terms within television and how to support sales in achieving and delivering on these
Strong understanding of local television business dynamics across EMEA and thorough understanding of assigned territories
Awareness of market trends and technologies in the European Media
Must be able to work in a fast-paced environment and manage multiple priorities and clients
Must have a flexible approach to work, be pro-active and have the ability to work with little supervision
Passion for the entertainment industry, digital entertainment and television industries

Marketing Director Resume Examples & Samples

Provide ideation support to assigned sales team/s and high-priority clients and help formulate innovative marketing strategies and promotional campaigns among vertical target accounts
Write client proposals (PPT and Word) and presentations, working with the various internal groups to generate program asset availability, media plans and pricing
Present marketing concepts to clients in conjunction with sales team
Help develop multi-platform campaigns for clients in tandem with relevant sister divisions of CLEAR CHANNEL AIRPORTS
Work in tandem with the creative department on innovative presentation design and format to make impactful statements among large national client base
Work in tandem with research partners to create sales facing presentations of customized audience research initiatives
Copywriting and editing for all sales collateral
Use InDesign and Photoshop to design and produce, and manage storage and distribution of all branded sales collateral
Manage visual brand identity of all client facing sales materials to assure consistency and continuity
Develop and manage relationships with internal and external clients
Assist with client management throughout the entire selling and execution process
Oversee post-event recap presentations including, but not limited to PPT, video reels, and materials produced in InDesign
Provide support to assigned special projects
Train sales team on market research tools and content
Exceptional knowledge of marketing strategies, concepts and practices
Proven track record of developing and managing successful, large-scale marketing strategies, programs or campaigns
Strong understanding of research and applicable use of all Marketing tools licensed by CCA
Strong presentation skills important
Outstanding project management and performance measurement skills
Excellent organization, planning, multi-tasking and time management skills
Ability to work independently and with a team in a fast-paced work environment
Entrepreneurial, self-starter with hands-on approach
Mac Platform
Required Software: Adobe CS6 (InDesign, Photoshop, Illustrator), Microsoft Office
Understanding of layout functionality / composition, paragraph / character styles, typography, color modes and appropriate file types for said programs is a must
5+ years of relevant work experience in Media, Marketing or a related field
At least Bachelor’s degree in related fields, such as Marketing, Business or a related field
At least 3 years of graphic design / visual brand identity production. Samples of said work will be required for interview

Marketing Director Resume Examples & Samples

Oversee and manage successful, on-going delivery of marketing strategies that drive and align marketing initiatives to meet defined business objectives
Effectively partner with executive leadership to ensure resource levels remain appropriate, taking into account market expansions, acquisitions, new product offerings and competitive shifts. Ensure our Marketing organization understands the impact of these shifts and opportunities
Oversee and manage all strategy, planning, plan execution, financial management and measurement for Transcend Insights
Lead, motivate, inspire and engage a team of experienced and motivated Marketing professionals
Advocate for and provide actionable insights on key consumer segments, business environments, competitive position and product portfolio offerings
Articulate compelling value propositions and develop messaging that aligns with the company brand
Collaborate within broader Innovation & corporate Marketing organization to ensure consistency within market strategies, communications and messaging
Partner with stakeholders to develop strategic solutions for business objectives; lead development and execution of annual marketing plan
Provide context and strategic input for marketing initiatives based on overall business needs; oversee successful implementation; garner insights from metrics/results
Lead partnerships between marketing and internal clients to identify business opportunities or issues and develop initiatives for addressing those needs
Educate internal clients on best use of marketing strategies and expected results from initiatives; proactively reach out to other departments as a marketing strategy best-practice resource
Understand the company business model and industry
Lead team in the understanding and integration of that business model
Bachelor’s Degree in Marketing, Advertising or a related degree
Possess at least 10 years’ progressively responsible experience focused on brand development and driving and executing winning marketing programs
Excellent foundation in marketing fundamentals and best practices, with understanding and demonstrated experience in healthcare IT
Experience developing and managing a team of marketing professionals
Master’s Degree of Business Administration in Marketing or equivalent experience desired
Demonstrated ability of managing and prioritizing a diverse set of projects
Possess excellent communication, negotiation and diplomacy skills

International Marketing Director Resume Examples & Samples

10+ years integrated marketing experience required
E-commerce experience preferred
International business experience preferred
Direct experience in planning and executing data driven marketing
Exceptional grasp on brand and communications
Experience in building, leading, and managing strong teams
Ability to interface with executive management
Exceptional business and strategic acumen
Ability to solve complex problems in a fast-paced environment
Experience in balancing the needs for localization and a global brand
Proficiency in German language preferred
Alignment with StubHub’s vision and core values

Integrated Marketing Director Resume Examples & Samples

Website Presence & Ecommerce: Lead and manage web development team. Team is responsible for company web sites, ecommerce and databases. Ensure that team maintains and constantly improves website experience, content and visibility. Ensure delivery of key web projects including e-commerce, SEO, marketing sites, marketing technology initiatives. Take ownership for the company's marketing websites including fully understanding all objectives and metrics, proactively recommending areas of improvement and maintaining all functional performance. Responsible for quality and testing of pages prior to going live
Campaign Strategy: Develop a robust inbound marketing strategy for the business. Serve as a thought-leader to the Product Marketing team in the development and execution of digital marketing programs. Work closely with the Integrated Communications and Product Marketing teams to execute marketing programs that are impactful and measurable
Marketing Automation & Email Strategy: Lead and manage the Marketo marketing automation and email team. Ensure multiple touch points/assets to help optimize marketing campaign effectiveness, performance, flexibility and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via e-commerce websites. Manage the e-mail marketing function with an eye toward revenue generation and customer acquisition. Develop best practices around multi-touch/drip email campaigns. Working with key stakeholders, oversee development of a lead-scoring process in Marketo so that it aligns with sales team's prospect qualifications and supports the execution of integrated marketing campaigns
Marketing Technology: Own strategy and drive improvements for all marketing technology, including a marketing automation platform (Marketo)
Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPI's, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance, channel and direct sales. Develop and provide tracking solutions for website and digital initiatives; provide website analysis insights and testing results
Team Development & Management: Build, train and develop a world-class integrated marketing team with strong digital and technical skills, high levels of organization and industry knowledge. Drive the team toward being more data-driven, analytical and focused on ROI
University degree in Business Administration, Marketing or Computer Science
10+ years’ experience digital marketing strategy development and execution
Minimum of 4 years’ experience managing direct reports with exceptional leadership skills
Experience working for a consumer-oriented ecommerce or technology company or digital agency is preferred
Able to build and lead a world-class team of web developers and digital marketers. At the same time, must be willing and eager to work in a hands-on capacity
Fluent in all areas of the digital marketing ecosystem
Deep understanding of marketing automation (Marketo,Eloqua) Web Analytics (GoogleAnalytics, Omniture) and other digital marketing systems
Knowledge of Salesforce.com and content marketing is an asset
Extensive working knowledge of SEM, SEM, social, email, content, database and digital marketing campaigns
Passion for results and data-driven decision making
Must exhibit enthusiasm for marketing technology, a strong drive for personal development and quest for knowledge of emerging digital marketing trends. Inspire the team to model the same behavior
Ability to manage technical staff members and prioritize competing responsibilities

Marketing Director Resume Examples & Samples

Develops internal and external marketing initiatives to advance CWM’s unique brand, retain and expand client base, and increase the firm’s presence with prospective and current clients
Creates CWM marketing collateral and client communications; ensures a consistent message and tone with all marketing materials
Develops and executes CWM annual marketing plan; leads projects and initiatives and communicates the ongoing status of projects to involved parties
Serves in a proactive capacity and anticipates communications needs in support of the firm’s wealth management strategy
Collaborates with Calamos corporate marketing, advertising, public relations and events teams
Oversees the writing, editing, design and distribution of publication “Calamos Global Exchange”
Utilizes and maintains relationships with third party service providers to further expand our presence in the ultra-high net worth market
Researches and collects internal and external information, ranging from specific data to broad financial and investment-related themes
Maintains a solid understanding of the financial services industry within the wealth management and keeps current with any industry trends
Performs related duties as assigned
Bachelor’s degree required, preferably in Marketing, Communications, Journalism or English
At least 10 years’ experience in a financial services communications role. Previous experience working within a family office or wealth management firm required
Highly advanced communications, writing and editing skills
Extensive knowledge of investment/financial concepts
Good project management skills with the ability to meet deadlines
Able to work in a team based environment; both within Wealth Management and the Marketing department (with project managers, marketing directors, etc.) as well as other parts of the organization
PC skills in Microsoft Word, Excel, PowerPoint and other financial/marketing related software programs

Marketing Director Resume Examples & Samples

Experience managing a staff
3-4 years training and experience in marketing and related work
A demonstrable aptitude with social media
Impeccable organizational, administrative, and management skills
Knowledge of Google Docs, MS Word, Excel required
Experience with various ticketing platforms and CMS a plus
Experience in overseeing and implementing digital strategies, including overhauls of websites, social media platforms, and work on mobile platforms a plus
Knowledge of New York concert venues and arts communities a huge plus
Familiarity with Emma, Photoshop, and other programs a huge plus
A love of music, art, and an ability to adapt quickly

Marketing Director Resume Examples & Samples

Handles all station advertising including print, direct marketing, outdoor & TV
Planning, organizing and executing major station events including Z100’s Jingle Ball, Broadway in Bryant Park etc
Works with Program Directors to create on-air, event and web promotions that create measurable results
Generates 3rd party opportunities for the sales departments to tie into
Responsible for any printed materials associated with the stations
Coordinates sales promotions which include implementing approved ideas as well as creating promotions ideas to maximize revenue
Works with the Sales Department to produce sales and marketing materials to be distributed to clients
Handles in-house publicity department, as well as external members of the media to insure maximum coverage of all station events
Prepares, maintains, and implements Marketing/Promotional plans for each station
Works on promotional/marketing opportunities for the cluster
Manage and Direct the Marketing/Promotion Staff
Bachelor’s degree or equivalents experience
8+ years of relevant professional experience
Strong leadership skills, the ability to multi-task, detail oriented and excellent communication skills a must
Proven success across marketing, monetization of promotion opportunities, large scale event management/production
Team player with collaboration skills
Willingness to go above and beyond to get the job done
Previous management experienceiHeartMedia is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identify or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other legally protected classification or status

Experiential Marketing Director Resume Examples & Samples

Collaborate with sales, client services and clients to create and pitch highly engaging and relevant offline experiences that share the AOL experience with brands and their audiences pre-sale scope expectations include creative deliverable to help sell idea thru, budget (internal & marked-up), custom elements vetted
Accountability around scope and budgets as they transition to post-sale
Support high profile sales-to-client meetings with unique and immersive on-site or offsite experiences and creative
Develop and lead business strategy on proprietary programs and events (i.e. Advisory Boards, Thought Leadership, Summits) centered around client needs that advance AOL’s strength in media and ad tech
Collaborate with cross functional (product, product/client marketing, sales leadership, etc.) to set program expectations, theme, program
Effectively combine analytical skills with business acumen to structure problems, deliver solutions and communicate insights
Partners closely with the Events team, as they help bring your vision to life via logistics and on-site management

Marketing Director Resume Examples & Samples

Coordinates and directs all aspects of each of the 4 Lidervision events to include logistics, planning, recruiting. Events held in: Mexico, Houston, Los Angeles, Washington
Producer of Lidervision TV including: oversee filming sessions, coordinate the editing of footage, and quality control of final product
Assist logistics of LV TV (Guests reception & lodging)
Coordinate mailing of promotional material for Lidervision
Reconcile Lidervision credit card monthly
Code all invoices associated with Lidervision and submit for payment
Assists with logistics of Expolit as needed
Order supplies and marketing tools as needed
Assists with Lidervision Store as needed
Credit card reconciliation for Lucas
Processing Speakers honorariums
Code invoices for the freelancers of Especialidades Juveniles
Help Yolanda Chavarria send contracts for Especialidades Juveniles or original authors and follow-up until the author has signed
Help find contact information such as address, phone number and email address for authors of Especialidades Juveniles
3-5 years experience in television production
Extensive experience in all logistics of Event planning
Must be fluent in all forms of communication in both Spanish and English
Very detail oriented

Marketing Director Resume Examples & Samples

Drive the company's marketing campaign development and execution
Marketing campaign in line with event strategy and target
Build and manage database and define key audiences

Global Fragrance Marketing, Director Resume Examples & Samples

Responsible for keeping VP abreast of fragrance category trends, performance, product opportunities, competitive landscape and all category related information
Constantly monitors the performance of Clinique versus the competition to identify product need gaps and opportunities; develops and executes action plans to improve brand performance when needed
Is the expert and key point person for global performance of fragrance segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition
Partner w/ IFF fragrance house in consumer research, brand positioning and identification of white space opportunities
Partner w/ Creative, Copy, Digital and Visual Merchandising teams to plan and execute breakthrough and impactful consumer communication plans
Prepares monthly Business Reviews on fragrance
Assists the VP in developing Global Marketing Calendars; responsible for gaining approval for assigned fragrance programs and projects
Responsible for managing the conception and development of marketing programs
Responsible for overseeing the preparation of all Planning Guide pages to inform all markets of the upcoming programs for assigned categories
Directs all forums for program/product development to ensure that programs meet Clinique’s strategic and financial objectives for specified segments
Provides direction and spearheads the development of launches with all necessary support groups on assigned projects, including GBSC, Finance, Forecasting, Product Development, Fragrance PD, Marketing Services, Packaging, Design, Creative, Visual Merchandising, Special Events, PR, Education, and E-Commerce
Cultivates close collaborative relationships with regional and affiliate marketing teams to ensure programs developed by global Marketing meet affiliate market needs
Responsible for providing all markets with timely information on all calendarized programs; liases regularly with affiliate Marketing teams to ensure programs meet Market needs includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Dossiers
Must have previous fragrance category experience. Preferably has demonstrated impactful creative execution in fragrance launches
Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
Preferably has demonstrated success with developing breakthrough marketing communication programs

Marketing Director Resume Examples & Samples

Accountable for the Marketing Working Budget
Building the right structure to maximize the MWB
Working closely with the Category Director to align marketing plans with new products
Working closely with the Commercial Director to ensure the MWB is maximizing sales
Developing the marketing team to ensure each individual maximizes their potential and has a clear development plan
Strategic Thinking
Influencing Others
Managing Change
Develop Others
Results Orientation
Substantial commercial experience (marketing background preferable)
Educated to Degree level or equivalent experience
Experience in the sports industry preferable
Ideally plays or has significant knowledge of golf

Marketing Director Resume Examples & Samples

Omnichannel Advertising Strategy- multi-platform mediums including print, digital, social, OOH, etc
Media Plan- negotiates, develop and execute media/marketing plans for all brands with time and action calendar for creative execution
Establish social media accounts, create/ post content, manage contests, and fan engagement
Developing retail marketing presentations
Organization of trade shows and events
Work with PEI visual merchandising team for implementation of in-store displays, signage, fixturing
Plans for e-commerce site advertising/marketing to increase traffic and selling for internal sites, work with wholesale ecommerce teams for similar planning and execution
Photo shoots- work with creative to develop concepts and present to teams for approvals
Develop relationship with editors and maintain a database for editor mailings, for both trade and consumer publications
Pitch stories for brands for pertinent seasonal trends and key issues
Create opportunities for celebrity seeding and placement through broadcast shows and gift suites
Work with licensing team to communicate brand message ie. New ads, images, etc
Develop working tools for team to pitch to potential licensees and keep existing licensees informed

Marketing Director Resume Examples & Samples

Solid experience in strategic and operational marketing including management of portfolio of brands, trade and consumer marketing, media buying, digital and Social Media activations within international media
Studio experience
Self-starter with good sense of prioritisation and hands on approach, able to work under pressure and deliver to tight deadlines within matrix structure
Good communicator with strong interpersonal and business skills, confident in communication with senior management/clients, confident in taking speaker opportunities with media
Strong written and presentation skills (preparing and giving presentations to senior management, clients, big audiences)
Experience in managing teams and agency relationships
Fluent English; second language preferable

Marketing Director, Nashville Resume Examples & Samples

Strong organization skills with ability to multi-task and manage multiple projects at one time
Proven understanding of digital marketing and utilization of social networking
Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and web browsing
Valid driver’s license with a good driving record
Willingness to work flexible hours, including nights and weekends
Candidates must be able to lift and carry a minimum of 60 lbs and have the
A minimum of 2-3 years’ experience in promotions, marketing, radio or related industry. Supervisory skills are a plus
A high school diploma or equivalent plus 2 to 4 years of college strongly preferred

Marketing Director Resume Examples & Samples

Drive rapid growth and increased profitability for MHHE (digital) learning products. Lead pricing and ecommerce strategy
Work directly with the Managing Director and Chief Marketing Officer to build coherent MHHE brand strategy, product definition and execution that positions company competitively in the marketplace
Lead the creation of sales collateral and marketing materials that effectively represent company products to external audiences (e.g., instructors, students, administrators at higher education institutions)
Lead efficacy and networking strategies to share influential data with peer institutions and across markets
Five plus years of hands-on experience in marketing and digital marketing, preferably in higher education
Strategic thinker who can collaborate with a diverse set of stakeholders with a proven ability to influence cross-functional teams and external partners
Executive level organizational, communication and writing skills
Highly quantitative thinker, extremely detail oriented and ready to both lead and motivate team
Ability to make decisions and recommendations based on Analytics
Past management experience of both internal employees and external partners

Marketing Director Resume Examples & Samples

Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Concepts must work in all media including TV, digital, social, mobile
Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s "chief brand officer", evangelizing the brand and championing all brand-related matters inside the organization
Leading a creative team to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, and appraising performance of employees
Being insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies. They are also a planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead to bring organization, order and planning to the marketing team
Will also have a get-it-done attitude that persists regardless of obstacles and can foster collaboration and input from the team as a whole. They can easily manage the creative process and facilitate brainstorming remaining always open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace
Minimum 8 years consumer advertising/promotion experience with record of success in the television/news industry, brand management, or marketing/digital/advertising agency. Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio
Experience translating broadcast designs/concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of brand consistency and creative cohesion
Experience with on-air planning and ability to manage and maximize station’s promotional inventory in order to drive viewership and other business goals
Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties
Ability to work with a sense of urgency within a deadline oriented fast paced team environment and juggle multiple projects and priorities at once

Marketing Director Resume Examples & Samples

Must have a Master’s degree in marketing, communications, business or related field or an equivalent combination of education, training, and experience
Must possess a minimum of 7 years of directly related management experience
Demonstrated experience developing short and long-range marketing strategies
Demonstrated experience conducting analysis of market trends for the purpose of developing new programs and initiatives
A successful track record in online marketing and program development
Experience in outreach, marketing, communications, public relations with supervisory experience leading a team, including internal staff and external vendors
Demonstrated experience planning, implementing and managing marketing and promotional activities as well as developing marketing reports
Knowledge of marketing principals, practices, concepts, methodology, and techniques
A flair for knowing/producing creative and compelling marketing campaigns
Superior written and communication skills
Demonstrated strong personal mastery, including ethics, interpersonal skills, and engage in continuous learning
Ability to manage multiple projects, adjust to changing priorities and perform well under pressure
Demonstrated organizational skills, attention to detail and ability to work both independently and as part of a team
Designs and manages programs to promote department services and/or products to an international community, such as direct mail, telemarketing, advertising, publicity, community relations, promotional activities, special events, etc. Designs and produces marketing reports for department and/or university use
Directs the development of marketing and promotional strategies to include personal networking, publications, newsletters and related communications materials, and events planning. Represents the program in community service activities
Plans, implements, and manages marketing activities, including marketing goals, objectives, and strategies. Develops short and long-range marketing plans for department. Assists the Vice Provost in determining target markets
Directly or indirectly manages all staff assigned to the program. Determines organizational structure, reporting relationships and short and long-range staffing needs based on program goals. Reviews and approves hiring and salary actions to ensure compliance with policy. Oversees performance appraisal process for program staff and remains informed of any disciplinary actions required
Plans and develops program objectives and content. Researches and identifies trends and needs and establishes program directions accordingly. Assesses quality of program operations. Modifies existing program services or creates new program offerings to maintain or enhance program standing
Represents the program and university as an authority in field. Responds to requests for information, advice or assistance from colleagues, the media, professional or industry associations, etc
Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to market department services. Plans and conducts surveys
Develops and manages department marketing calendar. Determines schedules and deadlines for production and distribution of marketing activities and publications
Develops and manages program budgets covering operations, endowments and sponsored projects. Makes major budgetary and resource allocation decisions. Provides financial status reports as needed
Directs the delivery of services to targeted program participants or beneficiaries. Sets and communicates program priorities and performance standards and assesses operations using these criteria. Provides for quality assurance reviews and addresses areas in need of attention. Provides for the development and maintenance of automated or manual systems and procedures to facilitate program operations
Performs other duties as assigned or requested. The university reserves the right to add or change duties at any time

Marketing Director Resume Examples & Samples

Develop the corporate strategy across all areas; Residential, Commercial, Project Marketing, Corporate Services & Property Management
Corporate Branding
Liaise closely with property developers on a project-project basis
Manage a external suppliers/agencies and a small internal team
Strong design experience

Marketing Director Resume Examples & Samples

Extensive experience in similar Senior Marketing Development positions within a large, international beauty company
Excellent knowledge of English
Fluent knowledge of Chinese (Mandarin) or Japanese or Korean required
Strong expertise in NPD and launch to Asia markets or Asian consumers
Experience in collating and analyzing information across various forms of data
Experience of working in a commercial environment
International experience and exposure to varied client base, proven ability to work in Asia
Experience in setting and implementing a marketing strategy
Proven budgetary control experience
Proven experience in team management

Marketing Director Resume Examples & Samples

Pushing the boundaries of a station’s audience, revenue and brand potential by serving as a collaborative business partner to a station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
Conceptualizing and engineering the creation of compelling, multiplatform, original station image, news and entertainment programming and commercial campaigns and when necessary, execute all visual elements personally. Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand. Concepts must work in all media including TV, digital, social, mobile
Proactively creating opportunities for audiences to connect with our content by developing annual and quarterly strategic plans, prioritizing key marketing messages and generating breakthrough concepts and strategies
Developing and implementing audience development strategies by applying research insights, data and analytics to marketing activations, including but not limited to content partnerships, digital marketing efforts and more
Acting as a collaborative architect for all touchpoints between the station and its audiences. Living as the station’s “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization
Identifying and championing strategic, cross-department (such as news, social, corporate) and cross-business unit marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation
Supporting local sales teams in generating non-traditional revenue dollars

Marketing Director, UK Schools Resume Examples & Samples

B2B marketing, and a clear understanding of the latest B2B marketing techniques (lead nurturing, inbound marketing, etc.)
Commercial marketing, aligning activities towards revenue objectives and being able to measure and track ROI
Experience of having developed and implemented successful sales and marketing strategy through offline and digital media
Commercial mind-set
Financially numerate, proficient with Excel
Experience of managing a large Marketing team
Strong leadership skills with proven track record in managing organisational performance and change

LOB Marketing Director Resume Examples & Samples

Assist in establishing strategic marketing plans to achieve corporate or divisional objectives for products and/or services
Develop and manage marketing budget with business line. Provide feedback on an ongoing basis to LOB and Affiliate partners
Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share
Develop LOB campaigns, which may include development of broadcast advertising, print, direct mail, in-branch merchandising, electronic, outdoor, and transit; includes both major campaigns and blitzes
Manage short-term incentive campaigns associated with product drive, which includes the development of theme, communications, and manage tracking
Manage Presidents Circle incentive trip including development, communications, and tracking
Develop product collateral and merchandising such as brochures, online content, ongoing POS system, Club 53, etc
Support product launches and change communications by developing training materials and communications
Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point of purchase displays, and signage
Negotiate contract terms with outside agencies and suppliers
Foster collaborative relationship with the Affiliate Marketing Directors and their respective teams
Partner with outside advertising agencies on marketing strategies and execution of campaigns
Analyze marketing programs and adjust strategy and tactics to increase effectiveness
Develop, recommend, and monitor business development programs and sales incentives; responsible for recommending and coordinating necessary sales and product training support
Support the company brand through adherence to branding guidelines
Work hand-in-hand with Senior LOB Management to design and execute marketing initiatives
Bachelor's degree in business, marketing, communications, journalism, or related field required. An advanced degree is preferred
Eight (8) or more years experience in marketing/sales with three (3) or more years of management responsibility
Prior experience in marketing strategy and budgeting preferred
Excellent PC skills. Strong attention to detail
Knowledge of advertising mediums
Prior financial/banking experience is highly desirable, but not required
Previous project management experience
Previous experience managing people
Must be able to work in a team environment with the ability to interact well in a positive manner
Work requires the ability to multi-task
Knowledge of the practices and current issues of the organization preferred

Regional Marketing Director Resume Examples & Samples

) Selection, development, and retention of Account Executives
Recruit, Train, Coach and Develop Account Executives
Select and Retain talented Account Executives
Manages orientation process of all direct reports
Review job performance for all employees annually and on-going. Complete and execute development plans for each direct report
Communicate job expectations upon hire and continue developmental conversations in an on-going basis, provide direction to Account Executives regarding company goals and objectives
Develops succession planning within the market with Field team
Fosters productive working relationships resulting in the retention of highly talented and skilled employees
)Leads execution of account strategies to achieve sales goal
Develops seasonal/annual business plans by brand by account to deliver the company’s sales, shipping and market share objectives. Plans include demonstration, promotional, T&E and advertising
Strategize with the Vice President, AE team and brand marketing teams on promotional and business programs that will deliver the best results
Negotiate with retailers for proper stock levels to accomplish sales goals
Negotiate premier space and location for the company’s brands
Provide Sales Operations with shipping estimates and deliver planned net sales
Provide Account Executives with information required for shipment, projections, actual sales, collateral and set allocations
Interface with Estee Lauder, Clinique, ADF, Origins, Smashbox, Bobbi Brown, La Mer, Jo Malone, Tom Ford Beauty, Aveda, Bumble and bumble, Education Executives to accomplish seasonal training objectives
Provide feedback to company on the effectiveness of brand strategies and initiatives with suggestions for improvement
Strategize and lead Point Accounts in programming and advertising seasonally
Completes administrative duties in a timely and accurate manner
) Relationship with store group management
Secures support needed from store group management (i.e. DM, RMM, Buyer, Visual Management, etc.) in order to execute account strategy and market calendar
Plans and executes seasonal Retailer meetings with Directors of Stores and RMMS to strategize market and door specific opportunities
Works closely with Accounts to monitor and maximize Productivity and decrease turnover
Identifies store group management needs to Fashion Group Team

Marketing Director Resume Examples & Samples

In depth analysis of market and consumer data –including consumer research across all 4 categories : Haircare, Haircolor, Skincare and MakeUp
Determining communication platforms and media plans across all categories
Localising international content to the Australian market
Bringing the brand and launches to life in store
Maximising sales and profitability of the entire brand

Marketing Director Resume Examples & Samples

Advocate, grow and enhance the HCCP Trade Curriculum brand
Oversee and execute entire marketing process from creative through to completion for new curricula/Bible studies (25+ titles per year). This includes: input at publication board meetings; titling; cover direction; overall positioning; video strategy; copywriting; endorsements; advertising; public relations; and Internet marketing
Craft integrated marketing plans for all Trade Curriculum products
Collaborate regularly on the development and execution of promotional plans with authors, agents, and key partnerships such as North Point Ministries, Redeemer City to City, Focus on the Family, Saddleback Resources and Willow Creek Association
Actively engage, understand, and target consumers by (1) utilizing consumer, trade, and product research, while making recommendations for future research needs; (2) reading magazines/journals/websites and attending selected conferences; (3) staying abreast of how the digital world is changing the Trade Curriculum and Bible study markets; and (4) reading relevant reviews, blogs, and catalogs from other publishers
Assist with sales presentations and key account strategy sessions; coordinate promotional plans with sales department leadership, field reps, and support staff
Collaborate with publisher and acquisitions staff to establish acquisitions and marketing strategy and timing for all authors
Oversee YouTube First Sessions strategy
Oversee curriculum website – www.smallgroupsource.com
Familiarity with churches and small group ministry preferred
Marketing, sales, or public relations background
Competence managing significant budgets
Strong computer skills—Word and Excel
Able to handle multiple projects simultaneously
Digital/on-line marketing experience
Ability to participate in team process

Marketing Director Resume Examples & Samples

This job oversees acquisition for all Chase branded, business and partner cards across Chase owned digital channels (chase.com, email, mobile app), paid digital channels (search, paid display, affiliates) and partner channels
Candidates should be driven by a fast paced, rapidly growing environment and be able to drive progress working with multiple lines of business, senior level internal and external stakeholders, executional partners and creative agencies
Candidates should have broad experience in digital product management, direct marketing and/or campaign management either on the client side or agency. The person filling this role will collaborate with technical, creative and strategy groups to create best in class digital experiences. If you understand the space, know how to motivate customer behavior online and are ideas and results oriented - this could be the position for you
Must have substantial experience in the Internet space with a customer-centric focus and application of segmentation and campaign measurement strategies
Strong preference for candidates with experience managing profitability and performance of an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
Passion for all things digital with fresh ideas and the know-how to get them done
Experience working with external creative agencies required
Working knowledge of web analytics and ad serving engines (X+1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
Analytical skills with the ability identify and recommend new opportunities is desired
Strong project management, multi-tasking, and leadership skills with sharp attention to detail
Strong communication skills, both written and oral, with the ability to present information clearly and professionally to a range of audiences – from senior management to technical/operations groups
Consensus-building and teamwork skills required

Marketing Director Resume Examples & Samples

Develop marketing plan for the MENA region in close collaboration with the Regional Director, Country Managers, and Sales leaders
Gain extensive knowledge on the different market segments and generate plans to increase market penetration
Drive and control the lead management process including tracking and tracing
Control and maintain contact databases for partners, distributors, alliances, end-users, and other stakeholders
Support and manage the partner network regarding all marketing related activities
Work closely together with the local sales team and other internal stakeholders to make sure that the plan and execution is in line with overall strategy
Manage and control the marketing budget, including the co-op funds
Manage and develop the local end-user community
Education: Professional marketing qualification
Degree/ MBA
Language: Fluent in English, local language
The candidate has held senior marketing position(s) at software vendors, selling products via a two tier distribution model
Has developed and implemented marketing strategies and produced the associated marketing programs, collateral or products, with proven results
Worked with agencies to execute on different PR & Communications programs

Regional Marketing Director Resume Examples & Samples

Ensure HQ-developed marketing campaigns (seasonal and brand), collateral, messaging and activations are relevant in local markets to support local business needs; adopt and adapt campaigns for local relevance; manage distributor’s execution of seasonal and brand campaigns across all territories
Align marketing activations with distributor marketing calendar and key brand activations; work with distributors to ensure maximum efficient use of marketing budgets
Gain consumer insights and market analysis to drive brand & product positioning and merchandising strategies
Partner with APAC Sales Team to understand business needs and develop strategies to accomplish sell-thru goals with an emphasis on developing brick & mortar retail marketing strategy and programming
Develop communication strategies to ensure TOMS Giving and its impacts are properly communicated across our markets; Identify and respond to market needs around Giving, the content and best practices on how to market and communicate TOMS global giving; Direct markets on how to incorporate local giving content in their messaging; assist with adapting content on an as needed basis
Participate in bi-weekly distributor marketing calls with priority markets to ensure TOMS participation and visibility in managing brand consistency; Key Stakeholder in providing approvals where needed
Analyze and evaluate bi-monthly/monthly PR and social media reports
Communicate and manage distributor’s execution of global partnerships; Drive and assist with executing APAC specific partnership opportunities
Partner with Global Marketing team by providing regional input on seasonal and brand creative developments, partnerships and photo shoots. Participate in weekly marketing call
Responsible for executing 2 marketing summits and contributing to coordination of 2 sales summits
7-10+ years of Marketing experience at a senior level
Must have proven success in building a new business and team
Ability to think analytically, strategically and be a key force in driving brand awareness
Proficient in Microsoft Applications (i.e. Excel, Word, Power Point)
Knowledgeable in current and future trends with the ability to guide and direct people and business
Previous experience with multi-site, multi-state, multi-country, multi-function organizations
Passionate leader and team player, willing to roll up their sleeves to get the job done
Versatility, flexibility and enthusiasm – “no task is too small or too big” mentality
Highly organized and a self-starter attitude

Regional Marketing Director Resume Examples & Samples

Works collaboratively to develop the Regional marketing strategy for all Central Region markets
In collaboration w/ Regional & Club teams, develops network of local partners and influencers with the goal of driving local buzz and building brand awareness through collaboration on special projects, social media & in-club experiences
Develops & Executes new club marketing plans for all new clubs
Establishes strong relationship with Regional Leadership & Club teams (RVP, RSD, RD, RSM) and supports general strategic collaboration and sharing of market insights/directives
Manages 1 direct report (Marketing Coordinator, Central Region)
Builds and maintains an understanding of the in-club experience, member profile, and unique challenges and dynamics of each market
Evaluates marketing plan performance and all lead driving efforts. Provides any relevant insights & learning and shares with regional and corporate counterparts
Shares highlights with local/regional teams and maintains team connection to brand happenings
Maintains close working relationship with all Corporate Sales & Marketing departments to ensure seamless Corp/Field collaboration & communication
Strong market awareness/familiarity
Excellent project management, organization, communication and writing skills
Flexibility and ability to react to immediate business needs
Responsive and Resourceful
Strong time-management experience
Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
Preferably 5-7 years of field marketing experience

Marketing Director Resume Examples & Samples

Develop and lead all aspects of marketing, Advertising, Public Relations and Communications within the YMCA association; both setting direction as an Association and supporting specific YMCA branch, cabinet and department needs through established practices and policy
Develop and executive annual marketing, advertising, public relations and communications plan agreed upon by Executive leadership. The outcomes expected would be Membership Growth, Program Growth and development Growth
Establishes processes for measuring the ROI of campaigns and promotions aligned to the marketing plan. Uses results to correct and adjust future campaign strategies of existing marketing plans in addition to overall changes to future marketing plans
Demonstrates a commitment to community development by engaging and partnering with members of the community and other like organizations
Manages and serves as a point of contact for related vendors including media firms and digital marketing support; leveraging those for greatest community impact
Write and proof copy for website, social media, e-mails, brochures and related material
Develop and execute crisis management plans
Acts as the spokesperson of the YMCA as needed or appointed by the Chief Mission Advancement Officer
Follows all policies and procedures as set forth in the YMCA of Dane County Employee Handbook and Code of Conduct
Assist in ensuring the Mission Advancement Department operates within budget and follows budgeting policies and procedures
Follows all policies and procedures as set by the YMCA of Dane County Handbook

Marketing Director Resume Examples & Samples

Bachelor’s degree in marketing, advertising, communications, or business isrequired
Five years of work experience in marketing with emphasis on production management
2-5 years of membership development or membership acquisition experience at the service delivery level
Proven track record of efficiently streamlining marketing and/or communications production
Demonstrated success delivering digital, social media and traditional marketing strategies
Proven success in shortening the sales cycle by implementing marketing strategies such as inbounding and/or content marketing or product advertisement in which the ROI is directly linked to specific, quantifiable sales results (new members/customers, increased revenue)
Experience using professional photography and videography equipment
Experience using online traffic management systems
Strong communications, networking and collaboration skills
Advanced computer skills including word processing, database management and spreadsheet development as well as experience using Constant Contact, Indesign and other desktop publishing software to create sophisticated marketing collateral
Excellent organizational and interpersonal skills with the ability to manage several projects at once and meet deadlines in a fast-paced environment
Polished, professional demeanor with excellent written and spoken communication skills
Manages flow of all marketing and communications projects for the Association
Manages marketing campaigns within budget guidelines
Assists the VP with Associaton strategic goals as it relates to marketing and membership projects
Develops and implements full marketing plans for the Association
Completes work assignments; to include securing input and approval, copy editing, proofreading and brand alignment
Coordinates scheduling, production and publishing of media – print, television, radio, social media and digital
Secures quotes for printing and promotional materials, facilitate production, provide orders and inventories to vendors, and ensure timely delivery to branches
Manages relationships with print and promotional vendors
Provides “as needed” updates on status of all pending jobs to supervisor
Manages and coordinates the procurement of all database lists from the member management system
Reviews invoices and ensure bills are submitted for payment for all marketing vendors
Assists with campaign and event logistics for the Association
Responds to incoming department calls and inquiries
Attends all required meetings and training
All other duties as assigned by supervisor
Personal Growth: Fosters a learning environment embracing diverse abilities and approaches. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Marketing Director Resume Examples & Samples

2) Proven track record of good leadership and management skills
3) Self-starter; opportunist
4) Strong analytical skills
5) A person who fosters company vision
6) Good commercial sense, able to achieve the fine balance of sales returns and brand building
7) Walks the talk with complete dedication and commitment to job responsibilities
8) Must be proficient in written and spoken English and Mandarin
9) Must be prepared to travel minimum 50%

Marketing Director Resume Examples & Samples

Build and manage innovative and impactful marketing campaigns for artist management, label, and music clients
Work with digital, A&R, sales, and marketing team to generate/execute artist plans, brand proposals, and campaigns
Lead creation of marketing plans that are innovative and not beholden to any formula
Have a deep understanding of the digital space and how to best utilize it to build our brands and engage consumers within our campaigns
Work closely with the Branding and Strategy department to help create brand partnerships with our artists and athletes and then lead activation of those partnerships
Partner with outside companies who our partners and contribute to plans that can activate those partnerships
5-7 years of related marketing experience
Ability to manage broad teams and partner companies who are part of that team
Extremely detail oriented and organized
Agency experience preferred
A passion for culture
Pro-active, self-starter with ability to track multiple projects to completion and thrive in a fast-paced environment
Must display strong managerial, supervision, and communication skills

Promotions & Marketing Director Resume Examples & Samples

· Create and execute promotional events and contests within departmental budget
· Negotiate and purchase collateral and other promotional items
· Develop strategic relationships with entertainment and event venues to benefit the stations
· Work with local charities to the mutual benefit of the community, the charity and the stations
· Provide regular coaching and performance feedback to staff
· Coordinate and draft all sales and station promotions from conception to facilitation
· Contests, giveaways, station websites and on-site events and appearances including paid client events and charity
· Knowledge of all applicable FCC rules and regulations
· Understanding of stations’ programming strategies
· Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Triton
· Excellent verbal and written communication skills
· Problem-solving ability and skill in prioritizing
· Ability to interact with management and staff at all levels
· Ability to multi-task and handle pressures and deadlines
· Must possess valid state driver’s license

Regional Marketing Director Resume Examples & Samples

Regional Marketing Plan:The RMD will drive the development of the annual regional marketing plan and assist DMs and their FSDs in building effective tactics for their districts. This will be done via activities such as
A. and/or MBA, with 7+ years marketing experience
Microsoft Office Suite: Word, Excel and Power Point
Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurement
Strategic agility – the ability to be the region marketing strategist and advisor to the RVP
Business analysis – ability to track, analyze, and present results from marketing program implementation
Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
Organizational savvy – Ability to speak to multiple levels within the region, representing a ‘big-picture’, business-oriented view of development
Dealing with Ambiguity – able to get in, assess the situation, identify key players, set action plan and deliver
Results oriented – analytical skills and ability to think strategically about the business are essential; accountable for achieving the region’s financial goals through collaboration with the operations team
A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision
A results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability and has a “can do” attitude; has a sense of urgency
Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
Skilled to implement through people, not through doing the tactical; able to train and enable the success of others

Integrated Marketing Director Resume Examples & Samples

Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program
Create proposals in response to RFPs and proactively develop programs for potential advertisers
Track program progress and prepare final reports for internal use and for clients
Service the day-to-day needs of the corporate digital sales team, including creating and producing sales materials and tools
Manage two full-time team members, as well as outside vendors, freelancers and production teams

Marketing Director Resume Examples & Samples

Marketing Management
Work with SEA Head of Marketing to build marketing strategy for Vietnam in alignment with country strategies and business objectives
Deep understanding of payments industry, regulation, consumer trends and competition
Set clear KPIs for marketing activity including transaction and revenue growth goals
Review implementation of plans on ongoing basis and provide guidance to management to ensure that KPI’s are achieved
Ensure plans are developed in collaboration with Corporate Communications, clearly documented, aligned with and effectively communicated to all stakeholders
Management of Agencies, Creative, Media, Digital/Social, and BTL
Develop Agency scopes of work based on annual plans
Communicate annual marketing plans to clients with regular updates at formal meetings eg QBRs
Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs
Develop marketing strategy in close cooperation with Local Product, Merchant Acceptance and Hub teams – Visibility/Point of Sale, Credit, Debit, Prepaid, payWave, Cross Border and eCommerce
Analysis of data on Brand tracking, transactions, competition, and specific consumer, product and in-market research
Understanding of Visa Brand Strategy and application to specific in-country marketing strategy
Use of Social and Digital channels for more effective and measurable results
Awareness of Global marketing assets and ability to leverage in an effective and cost efficient way
Identify and create solutions for knowledge gaps impacting effective strategy development and measurement
Partner closely with Business Development team to engage client banks to adopt marketing assets for cardholder programs
Client Marketing Support
Work closely with SEA Head of Client Marketing Support {CMS] to develop CMS plans for specific clients funded by Country Marketing budget
Process and Financial
Manage Vietnam marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies

Marketing Director Resume Examples & Samples

BA - Must have at least 7-10 years of Industry related marketing work experience (CPG or beauty)
MBA - Must have at least 6-10 years of Industry related marketing experience (CPG or beauty)
Proven multi-project / team-oriented managerial skills

Marketing Director Resume Examples & Samples

Work with the CEO, Art Director, Head of Digital and other executives to develop collateral about the company and its capabilities across multiple platforms
Work with and support sales executives to create proposals for prospective integrated partners, event sponsors, and digital and print advertisers
Create and/or oversee the creation of written, video and digital content about Worth for editorial themes for use by the company and partners for promotional purposes
Manage the design process for collateral and sales material with the Art department and internal and external constituents
Identify, engage and negotiate relationships with content syndication, event and promotional partners
Develop and oversee earned media/PR efforts and contractors
Work alongside the Head of Digital in managing digital marketing presence and campaigns
Work with the Chief Content Officer on the promotion of editorial and editorial event marketing
Proven ability to manage complex projects with multiple stakeholders against timelines
Digital familiarity with marketing tools, strategies and best practices
Direct or indirect management experience of small teams
Proven business writing ability
Previous success in a highly fluid, fast paced start-up like environment is desirable
Must be willing to travel

Marketing Director Resume Examples & Samples

Supervise integrated marketing staff and manage day-to-day workload of the team, including brainstorming, proposal strategy and program execution
Develop custom cross-platform marketing ideas in response to RFPs and on a pro-active basis
Participate and lead brainstorming sessions with sales, editorial, creative and digital teams to build client solutions and ensure seamless implementation of sold programs
Develop positioning, presentations, & partnerships that elevate and differentiate the Good Housekeeping brand
Partner with Sales to pitch programs to clients
Stay on top of industry trends, events, new technologies, unique opportunities; assume a leadership position in communicating opportunities to the sales and marketing team
Work closely with AP/Group Marketing Director to strategize best in class marketing solutions for non-traditional revenue streams, including shopper marketing and brand licensing platforms
7+ years marketing experience (digital experience a must; agency background a plus)
Experience managing a team of at least 3 marketers
Exemplary copywriting and proposal writing skills—both in structure and content
Stellar interpersonal communication and collaboration skills
Strong oral presentation skills
Intellectual curiosity; a keen understanding of industry trends, emerging media platform, and marketing insights
High energy individual who thrives in a fast paced environment
Ability to work well both collaboratively and autonomously

Integrated Marketing Director Resume Examples & Samples

Development of custom cross-platform programs for TEN clients connecting client objectives to proposed strategy, concepts and activation across TEN’s portfolio of brands
Lead and/or participate in creative brainstorming in the development of custom integrated programs
Support the development of strategic partnerships across TEN
Contribute in the development of strategic sales programs and development of the collateral to promote them
Assist in the development and execution of research projects and materials that support initiatives within TEN
Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
Provide project management support of sold client programs
Build proposals and RFP responses
Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
Assist sales with client-specific proposals and/or presentations
BA or BS or equivalent
5+ years experience/education with Advertising or Marketing
5+ years experience/education with Digital/Online Technology
Proven leadership and organizational skills
Student of marketing/advertising
Proven ability to work independently
Proven oral and written communications skills, including knowledge of correct spelling, punctuation and grammar
Must be self-motivated, possess strong initiative, and resourcefulness
Must be detailed oriented
Aptitude for analyzing and synthesizing research data, with the ability to build strategic “stories”

Marketing Director Resume Examples & Samples

Develop and execute marketing plans for Association programs and services to support membership and program growth, development and retention strategies
Collaborate with Digital Strategy Specialist to create integrated, engaging and fresh strategies for existing social media outlets, thoughtfully expand social medial presence and manage the day-to-day activities and marketing campaigns
Identify new social media platforms for engagement and create original programs that drive prospect/member engagement and brand awareness
Collaborate with Digital Strategy Specialist to monitor trends in social media tools, competitive landscape, digital trends and applications to identify brand/membership opportunities
Supporting a team approach to coordinated, creative and strategic marketing that advances organizational objectives and effectively communicates direction to Branch Staff
Provide marketing and promotional plans to special events and membership efforts as needed
Develop and lead corporate and community sponsorship campaigns on behalf of the Y
Manage relationships with advertisement agencies and other vendors in a manner that drives quality output while assuring efficiencies and cost control
Ensure strategic organizational issues are addressed in a brand consistent, coordinated fashion
Plan, manage and adhere to an annual budget, including developing detailed timelines for project approval of creative materials

Marketing Director Resume Examples & Samples

Manage project communications between all departments, which could include but not limited to: Marketing, Production, Editorial, Sales, Events, Ad Ops, Finance, Legal, etc
Communicate directly with individual team members to reiterate the scheduled deliverables, record progress of the project, and to address obstacles as they arise and leading the Project Management team within the Marketing group
This position may include supervising one or more employees where applicable
BA or BS or equivalent in related field
8-10 years of well-rounded experience in advertising, marketing or related business
Cross-discipline experience is a plus, including but not limited to: Digital, Print, CRM, Experiential, Content Creation, and Social Media
Proven leader
Skilled multi-tasker
Ability to oversee project deliverables across all disciplines
Knows when to seek input from subject matter experts
Ability to maintain a positive attitude and foster collaboration
Highly motivated to seek solutions
Possess advanced interpersonal skills
Student of marketing and advertising

Marketing Director Resume Examples & Samples

Responsible for marketing the radio stations, developing and executing integrated marketing campaigns, and serving in the public interest
Collaborating with Programming and Sales Management to achieve goals and objectives
Recruitment, hiring, and development of department personnel
Strategic planning and execution to meet listener, advertiser and community expectations

Marketing Director Resume Examples & Samples

Establish and implement systems to monitor performance against business targets
To fully participate in forecasting plan revenues and reforecasts and take responsibility for meeting these targets
Maintain costs within budget as agreed by the VP of Marketing
Extensive experience in marketing/commercial leadership roles
Superior knowledge and use of the English language in a Marketing context. Excellent at positioning propositions and writing compelling Marketing messaging and copy
Reputation for high quality effective and innovative Marketing

Marketing Director Resume Examples & Samples

Work daily with sales team and programmers to develop revenue generating ideas
Advanced skills in Microsoft Office
Excellent organizational skills; ability to prioritize and effectively manage time
Project management from start to finish; assumes responsibility & accountability for assignments and tasks
Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
5-7 years’ experience in promotions and/or marketing

Marketing Director Resume Examples & Samples

Plan and execute assigned events, promotional activities and special projects; coordinate all aspects of events including vehicles and equipment; prizes/giveaways; signage; website development; print advertising and the physical appearance; attend events to manage on-site execution
Confer with department heads to discuss programming and sales promotions
Work with integrated sales/marketing to conceive and create new non-traditional revenue business opportunities
Supervise and manage Promotions Manager, Promotions Coordinators and Part-Time Promotional Staff
Assist in the training of Account Executives on how to sell events and station's assets
Adhere to station policies regarding prices, merchandising, commercial content, competitive product protection, etc
Grow audience and revenue by leveraging tactics like paid advertising, sponsorships, social media, mobile, video, promotions, events, TV and other direct marketing channels and opportunities
Monitor competition and trends in markets
Ensures on-air promotions have proper paperwork and CBS legal approval, inclusive of adequate contest rules, contractual agreements and sponsorship agreements
Coordinates marketing and station promotional activity outside the station
Prepares purchase orders and P&L statements for events-obtain management and legal signatures for each PO and P&L
Manage recaps of all events including timeline, promos, on-air activity, communication to staff and listeners, event specifics, location, logistics, results and station 'credit' from listeners and advertisers
Look for additional opportunities where stations may grow in the area of visibility, revenue and community service
Other duties as assigned by the SVP/Market Manager/DOS

Regional Marketing Director Resume Examples & Samples

College degree required with masters degree preferred. Minimum of 8 years of progressively responsible marketing experience, with record of measurable success and effective performance
Experience managing and cultivating a team of individual performers and managers
Experience or demonstrated ability to work effectively in a team-based environment within a matrix organization
Experience managing multiple client accounts
Strong business and financial acumen
Higher education, food service, advertising and/or services marketing experience desirable

Marketing Director Resume Examples & Samples

Conduct and manage Customer User Experience testing and workshops (Student panels/ambassador programs)
Recruit and work with analysts and local PR agencies on the creation of company press releases, customer reference materials, media opportunities, related research and key speaking engagements to drive awareness, consideration and customer advocacy
In collaboration with the International Marketing Centre of Expertise team, develop and deliver regional B2B and B2C marketing programs that express advantages of our offerings and to ensure overall marketing consistency in messaging and value proposition
Degree or equivalent
Excellent project management and problem solving skills
Flexibility to meet changing needs
Good level of experience in PC based software: Microsoft Excel, PowerPoint, Word, Outlook

Marketing Director Resume Examples & Samples

8-10 years of successful leadership experience in a multi-channel global environment. This must include experience in the consumer brand fashion industry
Must have experience as a manager who can effectively influence people, process and technology in a manner that enriches the company’s culture and overall team performance
Must have a successful track record of leadership and the ability to attract, develop and retain world class talent
Must be a consummate team player, putting others before self, and actively engage stakeholders at all levels
Must be highly adept and capable of building and maintaining trusting partnerships and relationships across the board with business unit leadership as well as with the company’s external consumer, wholesale, retail and cross-functional partners

Marketing Director Resume Examples & Samples

Bachelor’s Degree or 3-5 years experience in the related field
Excellent communication and writing skills, must be creative
Ability to work as a part of a leadership staff. Must have strong interpersonal skills
Proficiency in computer software skills applicable to marketing software design programs
Time management with the ability to meet deadlines
Familiarity and knowledge of all YMCA programs and services

Marketing Director Resume Examples & Samples

Develop and execute the Europe and Asia brand activation strategy
Be proactive in the brand’s long-term development
Work with the ICF team to develop, propose, and implement strategic marketing and promotion campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, digital, interactive, social media, events, etc
Work with ICF Creative Services team to fulfil the development of multi-platform marketing materials including web sites, direct mailers, brochures, testimonials, whitepapers, email and direct mail campaigns, trade ally newsletters, advertising campaigns, posters, display materials, etc
Manage the review and approval process for marketing materials and plans, including working across the organization to deploy efforts (IT, program management, business development, contracts)
Hold budget responsibility and full accountability for marketing spend and return
Track campaign metrics and prepare monthly reports on activities and results of the marketing program
Use analytical insight to refine and retarget campaigns as necessary
Share local market analysis, trends and competitive information
Communicate identified marketing opportunities, present new and innovative ideas to Global Marketing team
Develop mid- and long-term strategies in order to achieve growth projections
Manage and report on marketing pipeline in support of non-US business
Prepare various management, sales and administrative reports concerning international sales and marketing activities

Marketing Director Resume Examples & Samples

Ultimate responsibility for all Ticketmaster Resale marketing efforts. Managing a team of Country Managers and Channel Specialists to deliver against the traffic and sales targets for the business
Owning the marketing budget and coordinating with the Finance Department to ensure rigorous oversight and accurate financial planning of forecast spend and return
Work closely with VP Marketing for Ticketmaster and SVP Client Services to maximize cross-promotional opportunities between the businesses
Manage existing and future agency relationships
Manage and develop our brands in all markets, work in unison with the Ticketmaster brand will ensuring cut-through in a crowded market and building consumer trust in all markets
Work with the Senior Marketing Managers to prospect and forge partnerships with venue, sports clubs, festivals and media companies
PR. Work with the in-house PR team and local Ticketmaster businesses to deal with reactive PR issues and utilize proactive messaging to promote our brands
Work with the specialist PPC team to balance traffic and ROI from campaigns in the UK
Producing reports on a weekly and monthly basis, and ad hoc reports as required
Previous hands-on experience managing demand generation campaigns across channels. Understand the operational requirements of the channel specialists and provide support and strategic direction
Previous experience scaling a business and brand across multiple markets
Competitive by nature. Ticket resale is a competitive sector with well financed competition
Analytical. We are a data-driven business, ability to read data and draw actionable insights. Work closely with a team of two Marketing Analysts
Several years’ experience managing sizeable marketing teams and budgets, in a competitive B2C sector (retail, travel, entertainment)
Fluency in a second European language preferred
Excellent Microsoft Office Skills, advanced Excel and Powerpoint a prerequisite
Analytical and numerate
First hand experience of building and developing relationships with matrix teams internally and commercial partners externally

Marketing Director Resume Examples & Samples

3 or more years of experience in marketing, public relations and communications
Proven organizational and customer service skills
Established working relationships with local media preferred
Marketing and Communication: Develop and implement strategic marketing plan(s) to achieve Association’s short-and long-term goals to support sales and revenue objectives. Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities. Plan, oversee and coordinate advertising and promotional activities, including print, online and electronic media, and direct mail. Develop and implement internet, social media and digital communication strategies to expand visibility and increase member and community engagement across all digital platforms. Track/report web traffic trends
Public Relations: Plan and implement public relation strategies, policies and procedures. Field and direct responses to all media-related inquiries. Research and write copy for the Akron Area YMCA’s promotional materials. Develop and maintain good contacts and relationships with local media outlets. Ensure that YMCA-related communications do not compromise the Akron Area YMCA’s tax-exempt status. Create positive and proactive internal and external communication
Crisis Management: Develop and manage Crisis Communication process for the association, to include serving as spokesperson for the association when required
Brand Compliance: Coordinate efforts with leadership team to ensure branch compliance with Y-USA brand standards. Maintain brand compliance for the association
Financial Development:Direct marketing and communication efforts for all financial development activities of the association in coordination with the Senior Vice President of Development
Budget Management:Develop, manage, and monitor the department operating budget and meet or exceed budget targets. Participate in the annual budget development process in coordination with the Senior Vice President of Finance
Membership Growth:Work with DAXKO Operations Manager and Membership Focus Group to develop and direct high-quality member engagement, retention strategies and programs which support the mission and established goals
Strategic Planning:Support strategic planning efforts which include multi-year plans as well as annual goals, both departmental and individual
Risk Management:Ensure the safety of all members and staff. Adhere to: Workers’ Compensation Procedures; Redwoods Risk Management Audit; Redwoods Best Practices for Vehicles
Character Development: Implement the YMCA Character Development; exemplify Y values; lead by example
Record Keeping: Maintain and file all applicable association reports and records, including payroll and business office forms. Work with Association Services Offices for approval prior to entering into contractual relationships
Networking: Represent and promote the YMCA in the local community and develop positive working relationships with other organizations, businesses, and governmental entities. Develop and maintain collaborative relationships with community agencies in service delivery area
Leadership:Serve as a member of LEAD (Lead. Engage. Achieve. Develop.) and serve as a member of the Membership Focus Group for the association
Personal Development: Everyone can benefit from continuous improvement and development. Use the Leadership Competency Model as a guide to improve those areas identified in your development plan and leverage those areas identified as strengths

Marketing Director Resume Examples & Samples

Develop the strategic vision, long-term objectives and tactical plans for assigned product portfolio. Drive rapid growth and increased profitability for MHHE (digital) learning products. Lead pricing and ecommerce strategy
Drive marketing campaigns. Execute the strategic product vision through an integrated marketing communication (IMC) plan that utilizes symposia, focus groups, conventions, webinars and digital faculty consultants. Work closely with sales management to achieve long-term and short-term revenue and profit goals
Work collaboratively with management team to build coherent brand strategy and product definition that positions company competitively in the marketplace
Talent leadership: Hires, retains, and develops a highly qualified marketing staff which supports the digital transformation across assigned product lines and in higher education
Coordinate with Managing Director, Finance and VP Products & Markets to ensure timely development of product requirements and budget to understand financial parameters and alternative business models to anticipate investment returns
Product-specific market research and validation
Target marketing based on data analysis
Teamwork/collaboration with other departments to achieve Higher Ed’s overall goals
Support sales organization, representing a group of approximately 150 sales professionals
Work closely with sales management and the sales organization on opportunity targeting and SFDC data population
Manages marketing departments, representing a staff of approximately 3-10 employees
Responsible customer conversion from print textbooks to digital learning products and solutions
Track record for success
Excel in leadership and communications
Strong understanding of technology and experience in marketing software products
Five years of product marketing experience (in higher education, preferred)
Must have ability to construct compelling arguments, as well as strong command of the English language, correct grammar, and editing skills
Strong analytic, problem solving, and organizational skills
Effective collaborator and team player
Demonstrated ability to create effective, persuasive marketing pieces

Marketing Director Resume Examples & Samples

Prepare and manage the marketing plan and budget
Develop and oversee innovative marketing strategies to strengthen SRG´s position in the author and researcher community for books and journals
Lead a team of marketing experts with the main focus on content acquisition, driving usage to the database and raising the awareness of the portfolio and Springer Nature at large
Work with the VP Marketing SRG to prioritize projects and resources delivering scalability, efficiency and reporting as required
Coordinate and oversee the implementation and tracking of global marketing activities incl. conferences, email campaigns, banner ads, social media initiatives, videos, infographics and other digital marketing activities
Be an active member of the SRG marketing management team
Stay current via internal reporting with relevant market conditions and trends in an effort to exploit market gaps and opportunities
Analyze markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
Supervise online and social media activities with the goal to strengthen our own brand and nourish the key partner brands
Proactively provide management with updates on marketing activities, ROI and budget

Marketing Director Resume Examples & Samples

Be the marketing representative for the Servicing and Customers Experience lines of business within mortgage and auto
Develop comprehensive marketing plans that help customers effectively leverage mortgage and auto services with an eye towards improving customer experience
Lead, develop, inspire and maintain a high performing team of 6-8 marketers
Drive the development and implementation of key strategic marketing initiatives
Play a pivotal role in driving customer retention and depth and breadth of relationship
Effectively leverage customer research, data driven, and test and learn approach
Review and improve targeting methods, offers and messaging based on learnings
Expand lower cost channels to communicate and market to customers
Successfully manage cross functional resources to execute initiatives on time, on budget and with quality
Monitor and report program results along with recommendations and path for improvement
Motivate, manage and mentor a high performing team to meet business and personal objectives

Marketing Director Resume Examples & Samples

Works with the VP, Marketing and Grants Development to develop the department’s strategic positioning plan
In line with the strategic positioning plan, identify greatest opportunities and proactively develop strategic campaigns and promotions to generate membership and growth
Generate and oversee project management processes relating to furthering the Association’s marketing objectives and expanding the Y’s mission and work
Identify key goals, objectives, or outcomes desired
Identify appropriate audience and media
Develop high quality marketing, advertising, and communications materials
Track and monitor using appropriate data gathering and evaluating techniques
Analyze effectiveness to measure return on investment (ROI)
Responsible for adherence to YMCA of the USA brand standards ensuring full immersion in brand throughout all branches and programs; trains staff as needed
Provides guidance and develops materials for statewide and regional YMCA marketing campaigns, including Hometown Wellness Showdown and regional advertising
Understands and uses appropriate, cost effective marketing material production processes
Implements new technologies, processes, and procedures as required to enhance efficiency and workflow of department
Serves as OCY Website manager, designing functionality and overall look and feel, overseeing website voice and messaging content; trains branches on implementation and updating
Active participant in Affinity group and Social Services meetings to assist efforts to promote their programs and services effectively, including tailoring our materials to targeted populations through translation and development of new distribution methods
Active participant in Camp group, driving efforts to develop comprehensive marketing campaigns targeting their existing participants and new prospects
Creates/manages inventory of marketing materials, promotional resources such as banners, display boards, publications, giveaways and promotional items, ensuring all are up to date
Maintains a 12-month marketing calendar and database (including all forms of print media, rosters, deadlines, contacts, cultivation activities, target markets, etc.)
Develops comprehensive training materials, and teaches, trains and coaches Association staff on effective use of marketing/graphic design concepts and materials
Oversees the OCY image library/photograph archives for use in print materials, web site development, PowerPoint presentations, etc
Assists the VP, Marketing & Grants Development with grant and contract preparation, crisis communications, and social media communication as needed
Manages marketing material budget within specified guidelines and procedures
Maintain compliance with the purchasing and vendor monitoring procedures

100

Marketing Director Resume Examples & Samples

Creating and executing an integrated, multi-channel marketing plan including branded material development
Developing and executing an advertising strategy, including creative development and production, and scheduling and purchasing advertising
Managing and optimizing website, including managing SEO relationship with vendor
Managing social media including Facebook, Twitter, and Linkedin. Create strategies to improve traffic and engagement

101

Marketing Director Resume Examples & Samples

Education Required: Bachelor’s degree in marketing, business or communications related field
Master’s degree preferred. Will consider industry experience with proven record
Experience: Minimum of 7-10 years directly related experience
Requires excellent relationship and communication skills, both oral and written
Requires the exercise of tact and diplomacy in dealing with executives, faculty, staff and students
Must be proficient in the use of a personal computer and Microsoft software programs including Word, Excel, PowerPoint, Outlook and various graphics
Requires excellent project management skills
Prior experience with data management
Requires experience in operating PrintSmith software

102

Promotions & Marketing Director Resume Examples & Samples

Working directly with Promotion/Sales/Programming departments to develop successful promotional concepts for all stations
Create and deliver customer focused promotional proposals for sales team and produce recaps as needed
Lead weekly promotions meetings and attend Department Head meetings. Attend sales meetings as needed
Provide direct management/supervision for part-time employees, and interns as needed
Solid understanding and knowledge of FCC Rules and Regulations when executing contests and promotions
Computer literacy in Microsoft Word, Outlook, Excel and PowerPoint. Experience in Photoshop, Triton Digital Promotions Management and vCreative a plus
Ability to multi-task and handle pressure and meet deadlines
College degree in Communications or related major preferred. High School Diploma or equivalent required
Must possess a valid driver’s license and must be in good standing

103

Marketing Director Resume Examples & Samples

Recruit, develop and lead theater marketing team, to immediately include field marketing, channel marketing, alliances marketing and media relations. Over time, the theater team will also include product marketing, demand gen programs, digital marketing and marketing operations
Develop EMEA marketing strategy and quarterly plans with sales leaders and top partners to build awareness and achieve pipeline goals that support the business growth in the region
Manage EMEA marketing budget
Create a rolling annual events plan for the region each quarter
Align and customize global programs to fit varied regional needs to execute
Manage field marketing execution in support of sales efforts through multi-touch demand generation activities and track lead flow
Measure all activities and analyze sales funnel for areas of continual improvements to meet quarterly goals
Coordinate closely with functional leaders across communications, digital, programs, alliances, and corporate events in the US headquarters
Develop relationships with media and analysts across EMEA and serve as primary regional spokesperson
At least 10 years of relevant marketing experience in EMEA with technology companies, including at least one company that grew EMEA revenues in excess of $250M during tenure
B.A./B.S or equivalent undergraduate degree, MBA or advanced degree a plus

104

Marketing Director Resume Examples & Samples

Lead the strategic planning creation and execution
Profit and loss responsibility for the brand(s) and product line(s) to meet revenue and margin objectives
Provide strategic marketing direction for new product development, upgrades and launches
Develop marketing plans that contrast competitors’ channel or product weaknesses to meet growth objectives
Collaboration and synergies with other product lines to create marketing solutions for specific industries/segments
Ensure an innovation pipeline is maintained and nurtured, with resulting gains in intellectual property filings
Develop and implement product roadmap to support business unit strategic plans
Recruit, manage, and effectively coach the product management team
Maintain relationship with key customers and sales channels
Negotiate long term contracts with customers
Be a voice of the customer and setting appropriate expectations with the division and sales
Understand market trends and future segment growth
Work in conjunction with engineering on new product development and existing product upgrades
Work closely with channel, major accounts, global product line teams, and segment managers and ensure expertise on the way to bring the product line to market
Regularly measure and communicate performance metrics throughout the organization. Communicate and present results to Senior Leadership
Develop, deploy and execute pricing strategy to meet revenue, share and profitability targets
Work with Sales Operations to ensure that the Pricing, Project Management, Account Management and Technical support Teams have the relevant information about the Product Line, its programs and strategies
Serve as the Product Line spokesperson in key customer interactions
Develop order and revenue forecasts for the Product Line’s Channel and Customers
Drive growth and the effectiveness of Eaton’s selling organizations by developing, releasing, and communicating compelling sales tools and value propositions
Define, prioritize and execute product promotion activities
Bachelor’s degree in engineering, operations or other business function from an accredited institution
Minimum 3 years previous experience managing direct reports
Minimum 8 years of experience in technical marketing, sales, strategic planning, R&D or product line management
Experience in working with engineering, operations, finance, and sales functions
Must be legally authorized to work in the United States without company sponsorship
Demonstrated experience in developing business strategy, planning, and budgeting, analytical skills
Experience in lighting industry, or an experienced lighting designer
8 years’ experience in market analysis, marketing communications programs, product launches, and budget management
8 years’ experience in providing sales/ field support and performing customer/ industry presentations
Experience with managing P&L
Excellent written, verbal, and presentation communication skills required
Must be able to communicate effectively at a variety of different organizational levels
Extraordinary PC and marketing skills
Demonstrate an understanding of the Eaton marketing competencies
Must understand the concepts of price realization and value based pricing / selling
Must be highly analytical, critical thinker and comfortable in dealing with ambiguity
Must be comfortable working with a matrix organization to drive collaboration and decision making

105

Marketing Director Resume Examples & Samples

Attitude & Commitment –passionate, resourceful and productive achiever that is a pleasure to be around
Priority Setting – define clear action steps and manage expectations of others
Creative Thinking & Problem Solving – recognize the relevancy of your ideas to the big picture, demonstrate original thinking and make an impact on the team
Dependability – self-motivated to deliver the highest quality work, on time and budget
Leadership Ability – take initiative, motivate others and assume accountability for your actions
Communication – utilize organized, constructive communication to facilitate great work
Knowledge of the clinical research field or patient engagement/recruitment is a plus
Experience working with a pharmaceutical, biotech, or research organization

106

Marketing Director Resume Examples & Samples

Develop and implement strategic marketing plans and programs for EMEA territories, specifically focused on Account Based Marketing
Coordinate and manage press and analyst activity within the region utilizing customers, press contacts and internal resources
Collaborate with corporate and local EMEA sales and technical teams to ensure regional marketing needs are met; drive EMEA marketing activities while maintaining close coordination and alignment with corporate and overall global marketing strategy
Participate in global product and campaign launch activities, bringing the EMEA requirements and goals forward into early planning stages
Create metrics and report results for EMEA marketing and share those results with sales and executive management
Create and execute marketing programs that drive pipeline and closed business
Increase communications and raise Centrify visibility within EMEA markets, prospects and customer base
Manage lead-generation programs in the region, including channel activities, incentives, industry events, email, direct mail and other programs, to meet business and sales objectives
Work with outside service providers as appropriate to execute marketing programs
Develop, track, and manage the EMEA marketing budget and programs
Develop content as needed and ensure all promotions and related material are consistent with company brand and value proposition
Creative thinking with the ability to develop strategies, implement plans, lead change, and get results
Experience working with a North America-headquartered organization
Well rounded in all aspects of marketing: positioning, demand generation, PR and channel
Ability to measure and report on marketing effectiveness
Excellent organization and relationship management skills
Self-motivated, with the ability to take charge and prioritize in order to meet deadlines and goals
Demonstrated knowledge of channel and partner operations
Knowledge of enterprise software and security/compliance industry a plus
Knowledge of Salesforce required; knowledge of Marketo or similar system preferred
Travel - approximately 20-25%
BA/BS degree or an equivalent combination of education and experience
7-10 years’ experience in a channel and/or field marketing role
Understanding of the security market
Experience in Account Based Marketing is preferred

107

Regional Marketing Director Resume Examples & Samples

Bachelor’s Degree in Marketing, Public Relations, Journalism or other related field
Two to three years experience in marketing with experience in leading and developing staff
Bilingual/bi-literate highly desired (English/Spanish)
Knowledge of the region’s service area (Bonita, Chula Vista, Eastlake, San Ysidro, and South San Diego) preferred
YMCA Multi-Team or Branch Leader Certification preferred
Excellent verbal and written communication skills including public speaking
Ability to counsel and lead staff on following brand guidelines
Demonstrated ability to produce positive results
Experience effectively leading teams and implementing initiatives
Knowledge of and previous experience marketing to diverse populations
Excellent skills in Microsoft Office
Proficient using Adobe Creative Suite
Video editing skills preferred
Understanding of basic design and typography principles preferred
Ability to be flexible. Needs to be a strong team player
Experience working in a complex multi-layered organization
High skill level in planning and implementation of administrative procedures and the ability to enforce safety regulations
Ability to travel throughout San Diego County
Must have visual, physical, and auditory ability to act swiftly in emergency situations
Passionate commitment to the YMCA mission and communities we serve
Create region’s annual regional marketing plan that supports Team Headquarters Strategic Vision to double the Y’s impact. Ensures that all branches in the region supports the regional Marketing plam and achieve sales goals set by the region including Border View, Eastlake and South Bay
Proactively meet with the Associaton Director of Marketing, Senior Management Team, Department Heads and Program Directors to create the region’s Marketing Calendar
Oversee the development and management of digital communication strategies using Email Blasts, Website and Social Media
Lead team of Marketing and Creative to create marketing collateral that strictly adheres to the brand guidelines
Upholds and protects the brand. Ensure proper use of brand voice, language, and visuals. Regularly performs branch audits to ensure alignment with brand
Serve as communication link between marketing and executive leadership in the region. Provide pro-active and consistent communication to regional staff team and region’s executive leadership
Pro-actively generate, maintain and evaluate marketing budget
Support major fundraising events for the region
Ability to work effectively with others in alignment with the YMCA 4 core values
Market branch membership and programs to the community within budgeted guidelines and through free publications, advertising, calendars and press releases
Build relationships with local media contacts and advertise YMCA membership, services, and programs in accordance with department budgets and objectives
Build relationships with local businesses and develop collaborations that expand the YMCA's presence within the service area and increase community use of the YMCAs
Identify and research potential funding sources for revenue generation and community partnerships. Develop relationships with community partners and organizations

108

Regional Marketing Director Resume Examples & Samples

Develop marketing and brand strategies that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive impact and results
Partner with the Global Marketing Strategy and Insights Director as well as the Media Lead to define core audiences by market and develop a continuous test and learn environment
Lead the social marketing efforts for the region, including strategic direction, editorial planning, target definition, and community growth and engagement
Recruit and develop the regional marketing team; provide exceptional team leadership with a focus on employee engagement, mentoring, development and retention, while also attracting top talent
Develop and manage agency partners as they scale the marketing function
Be the relentless advocate for local relevance across each market; ensure all marketing activities feel local and personal; articulate market nuances for other teams who aren’t familiar with the region
Bring increased knowledge of the region to HQ in order to inform future global programs
Extensive experience (12+ years) executing large scale brand marketing, digital marketing, experiential campaigns, offline marketing, partnerships and sponsorships, and social media-driven marketing in the Americas, with a specific emphasis on the US
Creative and analytical thinker with a proven ability to champion world class creative marketing programs that deliver results
Proven experience influencing leadership in a cross-functional, matrixed environment
Willingness to regularly travel, some of which will be international
Strong analytical, planning, and forecasting skills
Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly
The ability to work at both strategic and tactical levels
Fluency in English (written and verbal) required, Spanish and/or Portuguese a benefit

109

Marketing Director Resume Examples & Samples

Direct and manage the Services Marketing team by leveraging expert client and market knowledge
Serve as a SME and Excellence Focal Point for the services marketing discipline
Accountable for ensuring the delivery and success of a wide variety of services marketing activities across Managed Services portfolio
Contribute to the marketing plan execution as a member of the team
Enrich and enhance the marketing discipline, drive marketing efforts, and ensure that Amdocs is differentiated from others in the market
Serve as the focal point for analysts and press relations teams. Function as a key spokesperson for analysts and media engagements in the relevant domain
Collaborate extensively with other key marketing, sales, and services business functions to develop marketing strategy and collaterals. Provide sales cycle support
Presents the Marketing function as part of the BU management team
Oversee and execute the preparation and execution of go-to market strategies and marketing plan including positioning, assets, tools and community building to support Amdocs business globally
Represents Amdocs as a senior executive an thought leader, when needed at executive forums, customer meetings, and investor and industry events
Bring market insights to service development process
10+ year of work experience in a global and technology company
5+ years in marketing management, working for or targeting communications service providers
5+ years in IT and managed services with a leading professional services companies
Experience in developing comprehensive and differentiating internal and external marketing strategies in a global company with a track record
Experience in developing and communicating thought leadership, and well versed in digital marketing including social media, marketing automation, targeting and nurturing techniques
Well-seasoned presenter to all levels of management
Proven ability to manage multiple key senior stakeholders in a matrix organization
Ability to develop go-to-market strategy, build and execute end-to-end compelling marketing programs, including marketing asset creation, new service launch, and marketing campaigns
Consulting, business development, or strategy experience preferred
Education – B.S or B.A, preferably in a technology discipline; MBA preferred

110

Assistant Marketing Director Resume Examples & Samples

Provide an early and objective view of the unmet needs, target profile, market potential, competitive landscape and commercial risks associated with pipeline products. Lead implementation of Regional Voice of Customer into global commercialization and development plans
Lead Regional Product Strategy Team (RPST) pre-launch market planning activities for pipeline products including market research, thought leader development, advisory boards, advocacy development, public relations, disease state educational activities, class and product branding, market access planning, HEOR, etc
Develop detailed launch roadmaps and handoff to launch brand teams, as appropriate, 1-2 years before product launch
Manage portfolio product pre-launch commercial expenses within guidance
Contribute to mid-term and long-term regional business planning by providing insights and recommendations on portfolio enhancement, developmental opportunities, and timelines for implementation into the market
Work with Medical Affairs, clinical, corporate, and partner companies to develop and regularly update LCM plans for key pipeline assets
In partnership with key corporate functions, drive US therapeutic area strategy to include prioritized list of licensing product opportunities. Provide commercial leadership and expert financial evaluations to facilitate robust in-licensing activities in core therapeutic areas
Successfully develop information and materials required to support robust Senior Management committee discussions/decisions for pipeline stage-gate decisions, and in-licensing evaluations
Represent Astellas US at global brand team meetings, global development meetings and at global therapeutic areas strategic planning meetings
Participate in strategic alliances with partner companies as assigned
This level requires 10 plus total years related, relevant experience (marketing, sales, sales training, market research, forecasting, MSL, etc.) and/or equivalent education
Experience in the development and implementation of marketing plans
In-depth understanding of the drug development process
Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions
Should have the ability to converse with professionals about several disease states/product categories that are targeted by Astellas
Ability to present complex issues to higher level management and contribute to high level presentations and discussions is a must
Must be willing to travel as the job requires (up to 30%), including international travel

111

Marketing Director Resume Examples & Samples

Fifteen years or more of pharmaceutical industry commercial experience in Marketing, Sales, or other related areas
Five years or more of cardiovascular, diabetes or other related
Extensive knowledge of Marketing procedures and Strategic Planning within the Pharmaceutical industry
Highly developed leadership and management skills with an ability to set a vision, to lead change, and to lead and mentor others
Excellent strategic thinker with the ability to formulate, develop and execute brand management and promotional strategy based on a keen understanding of the science and on a level of proficiency with clinical development, regulatory, operations and applied analytical skills
Excellent management skills: hiring, recruiting, training, performance management, planning, prioritization, objective setting, and meeting management and plan execution
Demonstrated excellence in project management and effective management of multiple projects/priorities
Successful track record of product management with an understanding of revenue forecasting and expense budget planning and tracking

112

Marketing Director Resume Examples & Samples

Originate, direct, develop and implement new integrated marketing communication schemes, methods, strategies and concepts to generate demand, brand awareness, and customer loyalty
Oversee the creation, development, and production of national advertising campaigns and adjacent paid omnichannel media campaigns
Manage primary agency of record relationships for brand portfolio advertising and media including negotiations, requests for proposals, scopes of work, and contracts
Manage public relations and earned media outreach strategy and efforts through leadership of public relations agency as well as participate in the planning, development, and execution of branded events and activations
Manage one of largest cost centers in Marketing which includes forecasting, budgeting, and reporting and provide quarterly competitive activity summaries to Masco
Attend and present at high stakes customer meetings in a selling capacity
Lead internal communications including the quarterly publication of company’s internal newsletter as well as internal marketing memos and announcements
Assist the Chief Marketing Officer in other projects as needed
5-7 years management experience
7-10 years marketing and/or sales experience

113

Experiential Marketing Director Resume Examples & Samples

Lead Experiential/Event team to develop buzz marketing strategy and create/execute experiential events supporting marketing priorities
Develop creative and innovative event experience concepts that drive brand priorities and that inspire, engage and delight brand fans as well as prospective fan viewers
Track and measure ROI of events, and plan future accordingly
Manage team and agency partners to execute a broad range of experiential events
Collaborate with cross functional teams both internally and externally to achieve one brand message - Stations, Affiliates, MVPD partners, NBCUniversal networks…
Lead and develop a team of event specialists and oversee the day-to-day operations of the team
Partner with other Brand Communications Team departments, including Graphics, Copy, Visuals, Public Relations, Social Media, Advertising, Sales to continuously develop and streamline processes that support event production
Partner with digital teams and public relations teams to broaden scale and scope of events through social media and PR amplification
Ensure event concepts, marketing, and customer experience are aligned with brand vision/strategy/goals
Oversee annual budget management: planning and reconciliation
Function as a thinking partner on all company initiatives to ensure a consistent brand message and experience is delivered to customers
Hold the creative lead in testing and prototyping new events ideas while staying focused on the brand, business and viewer
Minimum five years in event marketing
Sports Marketing Knowledge
Completely fluent in Spanish and English
Expertise in event/experiential and buzz marketing
Expertise in US Hispanic market along and knowledge of local Hispanic marketing tactics
Knowledge of broadcast network along with their partners (MVPDs, Stations…)
Ability to manage multiple brands and multiple projects at once
Proven track record of executing at a high level with ability to work well in a fast-paced, team environment
Ability to lead, influence and collaborate in matrix organization
Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department are required
Ability to propose and initiate creative and strategic solutions
Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative
Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives

114

Marketing Director Resume Examples & Samples

Develop a cohesive marketing & communication strategy for the Chapter, including marketing and revenue-generating partnerships (cause-related marketing and cash sponsorship), public relations, social media, advertising and branding
Partner with campaigns to help them meet their revenue and participant goals, by developing strategy and offering guidance and support in the implementation of that strategy
In collaboration with campaign staff, maintain and grow relationships with current partners and sponsors by regular communication
Identify and pursue new marketing partnerships (including cause-related marketing) within campaigns and for the chapter
Identify and pursue opportunities for cash sponsorships for campaigns and the chapter
Be a key resource for the chapter on LLS branding, messaging, and marketing and communication resources
Analyze key marketing initiatives for short-term and long-term success
Engage volunteers with expertise in marketing and communication, including the development of a high-impact Executive Leadership Committee consisting of 6-7 volunteer members
Collaborate with the regional and national staff members to obtain resources and develop strategies with regional or national impact, as needed
Develop and manage annual budget
Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives
Oversee retail partnerships program, to include identification of new revenue opportunities, and strategic growth of current relationships
Identify new and innovative revenue opportunities for chapter and campaigns, to include stand-alone events, sponsorship opportunities, media partnerships, and social media campaigns
Develop & manage Retail Partnerships Manager & Marketing Manager
4 -6 years of communications or marketing experience
Experience managing marketing partnerships or sponsors
Experience working with volunteers or a personal experience as a volunteer
Experience managing staff and budgets

115

Marketing Director Resume Examples & Samples

Own and drive Flywheel for all brands in South Asia (at regional level)
Identify and solve B2Penetration for the region
10 years minimum experience in marketing
University Degree. Formal marketing qualifications desirable
It is likely that he or she will come from a strong FMCG background
A proven track record of outstanding success in his/her career
Able to prove a very high level of capability to operate effectively across a broad range of different brands, categories, countries and issues
A mix of multinational and “entrepreneurial” background is ideal
Experience of a high degree of autonomy and decision-making capability in previous marketing roles
A strong understanding of research, advertising and related disciplines
Current position is highly likely to be marketing director or equivalent
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; can articulate a credible picture and visions of possibilities and likelihoods; can competitive and break through strategies and plans
Business Acumen: Knowledgeable in current and possible future policies, practises and trends, affecting the business, knows the competition; is aware of how strategies work in marketplace
Managing Vision and Purpose: Communicates a compelling and inspires vision or sense of core purpose; can inspire and motivate the entire units
Motivating Others: Creates a climate in which people wants to do their best; pushes tasks and decision down
Dealing with Ambiguity: Can effectively cope with change; can decide and act without the total picture
Peer Relationships: Can quickly find common grounds and solve problems for the good of all; can solve problems with the peers with a minimum of noise

116

Marketing Director Resume Examples & Samples

Manages the development and execution of all marketing strategy for the Client Experience Delivery. Aligns the work of the marketing team to deliver on goals
Develop marketing strategies incorporating relevant marketing techniques into existing and new marketing efforts
Provide a hands-on approach in the development and implementation of all marketing and advertising strategies
Lead advertising development process that is targeted to audience and drives results
Protect brand identity and ensure consistent application of all marketing efforts
Integrate the brand position into messaging across all channels
Support multi-channel marketing structure to deliver cost effective lead growth for the organization
Measure and report on the success of each marketing channel
Responsible for cross-organizational teams, development of marketing projects, tracking of progress, identification of issues and development solutions prior to deployment of marketing messages
Influence, coordinate, and administer marketing campaigns
Research and identify trends to positively impact marketing messages
Look for new opportunities as the business model changes
Train and develop team
Marketing degree and 10+ years of relevant marketing experience
Concentrated multi-media marketing experience and progressive digital marketing experience
High level of proficiency with Microsoft office suite, particularly Excel and PowerPoint
Comfortable working in a fast-paced environment and ability to manage multiple tasks
Self-starter with the ability to work independently and as part of an extended team
Knowledge and experience in financial services preferred

117

Marketing Director Resume Examples & Samples

Must have sound understanding of standard concepts, practices, procedures, regulations and compliance within the Marketing, Communications, Public Relations, and Online environment
Must have a thorough understanding of the principles of art, layout, and copy with the ability to select the right tools to address specific design problems, familiarity with digital file formats and printing process
Must have strong analytical skills to evaluate data for targeting, results follow up, and website/online SEO enhancements
Bachelor's degree in Marketing, Public Relations or Journalism and 10+ years related experience in Marketing and Public Relations field
Advanced knowledge of Adobe Creative Suite 5 (Illustrator, InDesign, Photoshop) in a PC environment is required
Experience with marketing project management
Must have social media and online marketing experience
A background in the financial services industry is preferred

118

Marketing Director Resume Examples & Samples

Establishes operational objectives for managers and/or teams of professionals across the sub- function
Implements policies and defines approach to strategy achievement for area managed
Decisions may impact overall business, but are mainly related to the department or work area

119

Marketing Director Resume Examples & Samples

Develop and execute brandstrategies and insights to communicate a compelling value proposition forcurrent and prospective customers, which in turn delivers desired businessgrowth outcomes
Developinsightful consumer, trade and competitor research. Distil key insightsand learning, then execute on resulting initiatives. Ensure all customertouchpoints and interactions have a customer focus at their core
Outperform in thedelivery of: highly engaged traveller site visits across all platforms andchannels. Listings growth (in both volume and quality) by both holiday houseowners and property managers
Lead the development ofthe Marketing team for the HomeAway group of brands in Australia and NZ, identifyingoptimal structure, talent and processes
Developand grow the marketing team’s capabilities and contribution to the wider organisation
Leadthe management of creative and media agency partners to ensure we scalemarketing capabilities in line with growth plans, and maintain our marketleadership position
Develop and execute ahighly effective PR strategy in consumer media, and support our PR strategy inthe Government regulatory sphere
Assist in the managementof performance marketing budgets and strategies for the region, identifying keylocal campaigns, requirements and opportunities
Collaboratewith sales, product development, customer experience, finance and operationsfunctions to develop integrated and highly effective marketing programs
Enableand support localisation of the global brands, ensuring all marketingactivities feel local and personal; articulate market nuances for teams whoaren’t familiar with themarket
Supportthe organisation of event-based Marketing programs throughout the year,including owner and property manager trade events, breakfast seminars,webinars
Ensure timely andappropriate communications and enablement on marketing programs, campaigns andresources to internal teams and key stakeholders
Manageanalytics and reporting for the region’s marketing activities, working closely with theStrategy and Business Intelligence team
Serve as an influentialthought leader within the organization, among customers, corporate partners,and in the industry as a whole
Contributestrongly to the regional management team, as well as the global marketingorganization, enhancing both the internal culture of the region, and alsoincreasing the external regard in which the business is held
Nurtureyour team, and love your job!
8-10+years of relevant consumer marketing experience on the client side and/orwithin interactive, advertising or marketing agencies in the eCommerce space,preferably for travel, sharing economy, service or lifestyle brands
Experience in B2Bmarketing to build a highly engaged supplier marketplace, ideally in e-commercespace within travel, tourism or sharing economy markets
3-5+years experience managing a diverse marketing team of at least 4 people,preferably within a matrixed organization, where you have grown comfortableinfluencing across lines of responsibility. Proven results developing andgrowing your team members
Bacheloror Master’s degree, ideally inBusiness or MarketingCompetencies
EstablishingStrategic Direction: Based on customer research and data analysis, developingand nurturing a winning strategy.Aligning with other functional teams to meetlong term strategic business goals
Passion for Results: Driving high standards for individual, team, and organizationalaccomplishments; tenaciously working to meet or exceed goals. Deriving satisfaction from goal achievement and continuousimprovement
Driving Execution:Translating strategic priorities into operational reality;aligning marketing communication, financial resources, internal processes, andongoing measurement systems to ensure meeting the company’s goals
An integrated marketingmindset and excellent understanding of the interplay between offline andonline, and between paid, earned and owned channels
Strong agency managementexpertise – creative, media and PRagencies
A strong SEO and SEMknowledge and hands-on background across multiple platforms for both desktopand mobile experiences
Apassion for storytelling through multiple media types, both visual and written
Excellentcopywriting skills and a keen visual sense
Anability to flex between applying an eye for detail and understanding holisticimpacts
Abilityto work within tight deadlines, adjust to changes in priorities, and balanceshort term needs with long term strategic initiatives
Strongbudget and project management skills, strong numerical aptitude and attentionto detail
Deepknowledge of analytics, web technologies, digital campaigns and strong creativeand brand strategy skills
BuildingOrganizational Talent; developing a strong team,encouraging continuous improvement in people, processes and deliverables,establishing strong relationships across functions, providing opportunities forprofessional growth, and striving to exceed expectations
Communicating globally; vividly communicating to internal and external audiences a compellingstory about your brands
Experienceworking in fast paced global teams and communicating across internationalboundaries
Naturalcommunicator, collaboration and bridge-building skills
OverallThe ability to work at both strategic and tactical levels, ahands-on team player, with an overriding sense of fun, and a love of travel

120

Marketing Director Resume Examples & Samples

Taking a lead role in planning and execution of innovative demand generation programs that will contribute to Hong Kong’s target revenue
Performance will be based on achievement of pipeline and revenue targets
Marketing leader representing Marketing LOB in Hong Kong senior management team
Key member of Asia Pacific field marketing leadership team
Lead X-LOB collaboration across all lines of business in Hong Kong and APAC (if required) to produce integrated sales and marketing campaigns that will drive high ROI in pipeline generation and revenue achievement
Pro-actively work with key Hong Kong Sales and APAC stakeholders to
At least 10 years of experiences in Sales/Marketing, of which at least

121

Marketing Director Resume Examples & Samples

Become an expert on clients/competitors marketing environment to best serve the objectives of the organization
Develop and implement strategic marketing plans
Research and develop pricing policies
Manage junior marketers, guide them on implementation of programs

122

Marketing Director Resume Examples & Samples

Develops annual marketing plan and activity calendar across all touch points in collaboration with global team, product and merchandising teams
Develops a brand equity strategy and program to elevate the Brand to a new level and engages consumer's heart and mind
Serves as a key player in defining overall global brand architecture and communication strategy
Owns development of communication programs and media plan for North America in collaboration with global team and agencies in order to deliver against brand growth objectives
Proactively defines multi-channel consumer view, strategic impact and points of convergence ensuring the brand is seamlessly communicated across channels
Defines brand digital and social strategy and programs. Leads activation of all digital, social, mobile brand programs across different media platforms
Leads the process of marketing research by defining customer understanding gaps and setting objectives to the MSS and leads key marketing research initiatives. Turns insights into business driving actions
Stays strategically involved in business decisions. Remains proactive in defining, proposing and energetically driving both strategic and tactical ways to steer business
Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research learnings and data support
Performs long-term trend analysis and year plan proposals
Supervises trains, evaluates and develops direct reports to a high performance team
Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately reported
Bachelor’s degree in Marketing or other related field
8+ years increasing responsibility in Marketing role(s)
4+ years of brand management experience
3+ years of digital/interactive experience
Deep experience in brand management and developing business driving marketing plans and brand building programs
Experience across all type of communication channels and working with different types of agencies, i.e. creative, digital, PR, shopper, etc
Extensive experience in digital and interactive marketing
Developed programs for social and mobile media including Facebook, Twitter
Experience in activating the brand in an in-store environment, ideally direct stores and or department stores or other multi-product retailer
Demonstrates initiative, self-reliance and a strong sense of urgency
Excellent project management and prioritization skills with a clear focus on results
Experience at a branded retailer and consumer products company
Experience in an agency environment

123

Marketing Director Resume Examples & Samples

Maximize Organizational Talent
Hires, develops and oversees the work of the SKiN marketing team comprised of 12 direct and indirect reports
Coaches and develops team members to ensure optimal results
Leads without authority, ensuring alignment with multiple cross-functional and external partners, including 4 external sale forces
Meets/Exceeds Financial Goals
Achieves top-line sales and increases rate of market adoption for targeted brands
Develops and manages a marketing budget, while maintaining margin goals
Lead With Strategy
Leads development & implementation of 3-year brand and 1-year tactical plans
Provides strategic input into the Cotellic/Zelboraf and Erivedge Life-Cycle Teams and the Annual Life-Cycle Plan
Contributes to other GNE business planning processes including competitive LRRs, sales force meetings, and ongoing budget & forecasting processes
Brand Leadership
Acting member of the SKiN Leadership Team
Clearly communicates strategies, goals, targets and budgets to all team members and extended brand partners
Compliance
Complies with all laws, regulations and policies that govern the conduct of GNE activities

124

Marketing Director Resume Examples & Samples

Develops and implements global brand strategic plan and global commercial activities for pre-launch and up to 3 years post launch
Builds and executes commercial plan to ensure successful introduction of the Type I interferon gene signature test
Builds relationships with key regional and local marketing contacts to ensure launch readiness and commercial execution of brand strategy
Builds brand agency relationships at a senior level
Provides direction throughout the creative development process to develop bold brand experience ideas which achieve communication objectives

125

Marketing Director Resume Examples & Samples

Minimum 8 years of experience in industrial-related marketing, market research, marketing operations or project management
Minimum 5 years in a marketing leadership role, either product management or product planning
Experience in data analytics or monitoring management software
Be able to initiate projects with limited information – be comfortable with uncertainty
Experience in delivering and supporting SaaS applications including analytics and data visualization platforms
Exceptional communication skills in all forms including written, oral, email, telephone, and presentation. Demonstrated ability to digest complex information into a clear message
A combination of significant academic and practical experience working in industry-related roles, at start-ups, industry groups, research firms
Experience in coordinating diverse external and internal partners on complex, strategic initiatives
Experience in process excellence to insure sustainable program operations
Excellent ability to manage sensitive topics and communications across all levels of the organization
Excellent analytical skills and attention to detail
Strong technical background, as well as capability to keep up on new technologies and trends
Experience with digital transformation or technology products highly valued
Excellent ability to self-start and work independently; initiate programs with limited definition, identify a path, change direction when necessary, communicate progress and break through resistance when necessary
Excellent organization, follow-up skills, and the ability to manage multiple assignments simultaneously
Excellent negotiating skills; ability to debate and influence
Experience working with 3rd party market research vendors and consultants
Straightforward, open-minded, non-hierarchical
Capable of analyzing, interpreting, drawing conclusions and implementing solutions on a variety of complex issues
Adept at building consensus and driving ideas forward with conviction

126

Marketing Director Resume Examples & Samples

5+ years progressively responsible positions in a business-to-business marketing environment preferred
Ability to assess and recommend areas for overall improvement to the business is essential with an eye towards leveraging technology and the digital arena to drive change
Business-to-business, corporate communications and digital marketing experience preferred
Strong writing skills, excellent communication and interpersonal skills required
Comfortable developing integrated strategies and multi-channel plans. The ability to collaborate and market test to drive customer engagement and satisfaction is critical

127

Marketing Director Resume Examples & Samples

Develop and drive the implementation of best-practice business marketing procedures and methods
Implement accurate measurement and reporting systems for tracking KPI performance
Determine and implement key market performance metrics
Develop pricing structure, bid pricing, and contract pricing
Lead regional product development activities
Define and lead portfolio initiatives
Assess markets and segments identifying growth opportunities through collection of market and voice of the customer data
Partner with corporate and field leadership to optimize new market and growth opportunities
Review and strategize innovation launches based on market needs and conditions
Partner with global and regional innovation and R&D to ensure optimal solutions for market
Lead the Marketing Team and continuously develop sustainable marketing capability and talent within the organisation
Minimum 10 years senior marketing and leadership experience in industrial / B2B markets
Very strong sales and market development bias, a technical flair and the ability to connect key marketing and sales leverage points
Degree qualified, preferably majoring in a marketing discipline
Strong project management ability
Highly developed organisational agility and people leadership skills
Proven success in strengthening a global brand in local markets
Action oriented and lateral thinker
Proficiency in MS Office applications; especially Excel, Word, PowerPoint

128

Marketing Director Resume Examples & Samples

Develop and implement strategy
Interface with customers, sales and marketing teams
Interface with support delivery teams
Interface with product management and development teams
Interface with the hardware and software product teams
Oversee development of new offers
Manage the tools portfolio and increase value delivered to customers
Outstanding customer focus and critical thinking skills
Extensive experience with field service
Experience with primary market research
MBA skill set with strong business acumen
Excellent financial and quantitative skills
Strong drive for results
High degree of intellectual horsepower

129

Marketing Director Resume Examples & Samples

Responsible for leading cross-functional team to achieve marketing-driven balance and household growth targets – $13B deposit balances and 1.5MM households, annually
Assess marketing performance across programs; identify and respond to trends and risk/opportunities to performance targets
Collaborate with marketing program managers, Analytics, Digital and Direct Marketing teams to recommend testing to continually improve marketing performance
Identify and recommend strategies to the improve marketing investment mix – includes shifting of funds across programs, expansion of profitable channels, scaling back less profitable programs, rollout of new offers, etc
Lead the cross-functional team in the development of quarterly acquisition & deepening planning roadmaps
Lead the cross-functional team in the development of the annual Acquisition & Deepening budget
Evaluate competitive insights (banking trends, marketing trends, competitive pressure) – and work with the larger team to impact marketing strategies and tactics to improve performance
Act as a strategic thought leader, with the ability to translate emerging opportunities into clear plans
Bachelor's Degree required; MBA preferred. Preferred fields: Marketing or Finance
10+ years of performance marketing experience within a large consumer organization or financial institution
A strong customer focus
The ability to manage multiple initiatives simultaneously and work well in a fast-paced environment
Team player with a positive, can-do attitude; must be comfortable with continuously changing priorities
Strong leadership and interpersonal skills
Comfortable presenting information across all levels of an organization
Strong project management, multi-tasking, leadership skills within a matrixed environment
Highly proficient in Microsoft Excel and Power Point

130

Marketing Director Resume Examples & Samples

The Director must think like a marketer, but act like an editor of a newsroom, leading the development of relevant and successful content daily
Set the content and social strategy for the company. Execute on monthly, quarterly and annual plans
Influence and align Salesforce's digital strategy with the execution of content and social messaging
Prioritize key content asset development for the company that include but are not limited to blog, eBook, interactive content and video to grow traffic and leads
Align Salesforce's social strategy with the messaging priorities of the company. Find, pitch, and delegate story ideas for content and social
Collaborate across the company to source content and align with the goals of departments
Manage and lead a team of content and social managers
Measure, track and reassess the team's content and social strategy based on performance of assets and messaging
5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
Ability to lead and motivate a team of people who are experts in their field
Understanding of emerging content and social technologies along with an ability to make decisions to maximize the impact of the technologies for Salesforce
Excellent communication and collaboration skills
Ability to collaborate across departments and provide leadership of ideas
Self-motivated individual capable of working in a fast-paced, creative environment
Understanding of CRM and cloud computing

131

Marketing Director Resume Examples & Samples

10+ years Professional Sales and Marketing experience
Previous experience managing a P&L
Marketing experience preferred in Durable/Electric appliances industry with proven interest and understanding of the ‘Food’ category/ industry
Bachelor required, MBA preferred
Strong PowerPoint, Excel and presentation skills
Lead and work in cross-functional teams
Team-leadership and stakeholder management
Energy, adaptability and drive
Creativity and entrepreneurship
Judgment
Ability to travel within US and Canada

132

Regional Marketing Director Resume Examples & Samples

Bilingual in Spanish and English; Portuguese would be an additional benefit
10-15+ years professional experience in marketing and communications; preferably in the architecture/design, real estate, or professional services industry
Experience leading/managing marketing teams
Ability to work closely with executive-level leaders of the firm and develop strong internal relationships
Excellent verbal and written communication abilities
Thorough understanding of graphic design principles and an ability to direct design projects
Proven excellence in hiring/growing talent; strong leadership skills

133

Marketing Director Resume Examples & Samples

Drives the use of market research to identify opportunities and clinical trends, integrating competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
Interlocks with modality (e.g. MR, CT) and segment (e.g. cardiology) leaders on the plan and allocation of marketing budget, driving the development of KPIs and tracking of spend
Collaborates with strategic marketing/other P&Ls on disease state needs & responses
Understands customers clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
Develops regional marketing strategy, value proposition and solutions positioning
Identifies external resources/partners (including GE Corporate) to contribute to integrated customer solutions
Facilitates innovative total customer offering development to ensure customer success
Collates published evidence to support GE Healthcare’s value proposition
Responsible for Marketing sign-off for promotional materials in the geography of responsibility
Collecting win/loss & competitive insights on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate
Hiring, managing, developing and compensating a team of professional marketers
Validating global value proposition and messaging and adapting for regional use
Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives
Minimum 10+ years’ experience in marketing, product marketing or related field
Prior experience in a leadership role with direct reports
Team oriented: ability to motivate and work well with diverse, cross-functional teams
Ability to motivate and lead a team of direct reports
10+ years’ experience in marketing, product marketing or related field
Deep understanding of Digital Marketing, Campaigns and Customer Automation Engagement
Segment experience (where applicable)
Innovation: develop new ideas through collaboration and execute on creative ideas
Influencing skills: ability to motivate individuals and demonstrate organizational influence

134

Marketing Director Resume Examples & Samples

Develops and communicates detailed campaign updates directly with editors, authors and agents– from presentation through execution for assigned titles. Serves as the book marketing planning and management lead to develop and implement effective, measurable marketing and publicity strategies, actionable marketing plans and measurable campaigns for high profile book titles. Effectively evaluates and optimizes the full suite of available marketing strategies and tactics, making informed decisions on the best plans based on the goals of the title
Provides consultation on all imprint-wide marketing activities to ensure best practices are embedded in plans
Establishes sound metrics to measure increased awareness and market share
Performs critical evaluation necessary to clearly articulate the primary benefit of each assigned product
With assistance from marketing team, write and review sales conference scripts and presentations. Serve as presenter at sales conferences
Develops and grows positive working relationships with agents and authors
Analyzes marketing campaign and makes recommendations for adjustments and improvement based on those results
Infuses expertise in helping books and related marketing campaigns more relevant and appealing to diverse reader audiences such as African American, Hispanic/Latino and Asian markets
Manages budget development and expense projections for assigned campaigns
Assigns and manages internal virtual team member assignments to ensure the overall plan is executed smoothly across teams (sales, editorial, publicity, etc.)
Assigns and manages vendor relationships
Manages pre-and-post show event planning for conferences and trade shows. Attends as required
Oversees marketing coordinator as a direct report or as a virtual team member
Presents marketing plans, etc. at key meetings with editors, authors, agents, and company executives
Contributes to the overall capacity and effectiveness of the team by taking on special pilot projects and developing and infusing best practices into the business process of the team
Other related responsibilities as required
Strong leadership and management skills, including project management
Understanding of marketing conversion best practices that drive optimal results for funnel marketing (or inbound) campaigns, social media platform growth, and retail sales
Able to provide insightful analysis and interpretation of sales and user engagement data
Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues and vendors
Familiarity and enthusiasm for utilizing cloud-based marketing and management tools to implement and optimize campaigns
Multicultural or diversity marketing experience is a plus
Experience using email and social media marketing technology and scheduling platforms is a plus
Experience managing multiple, competing priorities, duties and/or projects
Strong organizational, time management skills with attention to detail
Strong computer skills necessary, especially Microsoft Office. Experience with InDesign, Photoshop, and other Adobe Creative Suite applications is a plus

135

Marketing Director Resume Examples & Samples

Achieve lead generation (volume and quality) targets to deliver on the Country sales growth
Deliver on year on year increase in lead generation to drive targeted sales growth
Build Annual Marketing Plan and Budget

136

Marketing Director Resume Examples & Samples

Ability to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accounts
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Self-motivated, able to assume responsibility and work autonomously
Requires a minimum of 8 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience

137

Marketing Director Resume Examples & Samples

A BA degree is required. An MBA is strongly preferred
A minimum of 10 years of progressive experience in setting a business vision and building global brand equities through integrated marketing communications, preferably within a consumer packaged goods organization, is required
Experience in successful partnership with R&D organizations to develop innovative products supported by specific and relevant brand messaging is required
Experience in providing marketing thought leadership—taking insight and using it to drive thinking and good decisions, is required
Ability to travel up to 30% internationally is required.Marketing

138

Marketing Director Resume Examples & Samples

8-10 years progressively responsible marketing and brand management experience (including B2B marketing), with demonstrated success and effective performance
Healthcare, dining services and/or other services marketing experience desirable
External agency management experience
A “go to” person with the ability to manage multiple projects simultaneously
Microsoft Office proficient (Word, Excel, PowerPoint)
Demonstrated strategic, analytical, and decision making skills
Encourages collaboration through cooperative relationships. Able to express candid and contrary views
Establishes credibility and garners respect all levels within the organization. Presents ideas logically and assertively. Facilitates consensus and able to make decisions that are best for the business

139

Marketing Director Resume Examples & Samples

Provides leadership and direction through managers for assessing existing and potential markets. Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for a broad functional area
Accountable for the performance and results of cross functional groups within a business to integrates products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations
Directs and controls the activities of a broad function area and provides guidance to personnel to ensure the efficient operation of the function. Drives the growth process
Maps the needs within targeted markets and analyzes abstract market segmentations. Determines which segments to actively pursue
Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals
Creates a product strategy that is integrated with AMAT products
Illustrates the vision and key phases of deliverables for products for a broad functional area
Demonstrates broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within own field
Negotiates with senior management, customers, regulators or vendors to influence decisions

140

Marketing Director Resume Examples & Samples

Manage and develop the current marketing team
Plan, forecast and deliver a cohesive marketing plan to deliver acquisition and brand awareness targets via multiple channels including mobile acquisition, Search, PR, social, Amazon and brand media
Manage and allocate marketing mix and spend for campaigns across multiple channels
Responsible for all financial forecasting and marketing spend for customer acquisition and awareness driving activities
Develop strong collaborative relationships with internal and external teams, agencies, key stakeholders, and third-party vendor partners
Monitor sales and marketing trends and use insights to enhance growth
Manage market research efforts to uncover insights, trends and opportunities that lead to growth. Transform these findings into actionable insights to inform positioning and/or marketing strategies
Monitor, understand, and respond to competitive performance, branding, messaging, and tactics
You have success developing strongly differentiated positioning and segmentation strategies for consumer products or services that have met or exceeded business objectives
You have go-to-market launch experience for highly visible consumer products or services
You have proven experience developing and implementing multi-channel marketing campaigns that support market segment share growth
You can think strategically about the entire product line, brand, and company to see how all the elements best fit together
You have strong forecasting and planning experience
You like getting your hands dirty in day-to-day tasks to get things done
You have strong customer focus and can identify consumer insights into new products and/or which claims are required to make your case
You have strong team management experience, with a focus on development
Experience in a related position
Team management experience
Bachelor’s Degree in Marketing, Advertising, Communications or related field
Ability to create a compelling positioning/messaging strategy from the grounds up - a must
Experience creating and executing a fully integrated marketing plan
Solid quantitative/analytical and budget management skills
Experience with multi-channel marketing
Experience marketing a subscription product/service
Experience with a digital entertainment product

141

Marketing Director Resume Examples & Samples

15+ years of experience in Marketing, out of which at least 4 in leadership positions with proven track record of concrete business results
Broad knowledge of business drivers and dynamics of the MENA marketplaces. EMEA experience would also be a benefit
Strong skills related to people development, trust building, empowering, motivating and developing teams
Excellent English communication, negotiation, stakeholder management and presentation skills

142

Marketing Director Resume Examples & Samples

Lead the marketing strategy and effort in agreement with the Business Unit Director & Sales Director
Structure and develop a Marketing team able to grow the existing business and to successfully prepare upcoming launches
Work with internal stakeholders, external vendors, and leveraging relationships with opinion
Responsible for Brand performance tracking & results
Lead the strategy and prioritization of marketing campaigns and ensure timely delivery of materials in accordance with regulatory requirements
Development of a long range forecasting plan together with the Business Unit Director and the Manager Market Research, ensuring accuracy and timelines of production forecasts
Lead the local implementation of brand strategy according to local market requirements and resources as well as in full congruence with the European Brand Plan
Inspires and equips the Sales Force to enable maximization of the Brand potential
Management of marketing budgets to ensure expenditure is aligned with brand plan
Develop and manage relationships with EU colleagues, with a network of KOLs, with the key

143

Marketing Director Resume Examples & Samples

Critically examines market dynamics to support strategic and tactical marketing plans
Effectively develops and executes marketing plans to meet future business needs
Plans promotional programs and services to enhance brand presentation
Provides leadership and support for the sales organization and coordinates promotional activities with sales management
Tracks weekly performance of brands and recommends corrections as needed
Continually assess competitive landscape and responds accordingly
Works within regulatory guidelines to achieve goals
Effectively communicate and provide business recommendations to marketing team and senior management
Contribute to the annual brand plan and 5-year strategic planning process
Build strong, open and collaborative working relationships with superiors, peers and subordinates within the organization as well as externally
BA/BS in relevant discipline required; MBA preferred
8+ years of experience in US pharmaceutical marketing, IBS and gastroenterology experience preferred
Knowledge of key functional areas necessary to grow brands (e.g. marketing, sales, regulatory, etc.)
Strong leadership, interpersonal and people management skills with ability to motivate others
Excellent communication skills including ability to present to Sr. Management as well as sales force
Open to US travel 20% of the time

144

Regional Marketing Director Resume Examples & Samples

Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
Ensure appropriate development and delivery of communications to promote market specific business objectives
Ensure global standards are applied, and brand positioning is supported for all Marcom activities within the market, including Communications, Marketing and Business Development
Manage marketing & communications resource staffing for both sales support deliverables (proposals / bids, etc.) and marketing & communications efforts (advertising, events, PR/media, social media efforts, content marketing, etc.)
Assist with implementing and enforce usage of processes within the market
Identify opportunities to streamline standard processes
Provide strategic input on projects and provide project leadership as warranted by opportunity
Provide overall guidance on look and feel of deliverables and ensure content, messaging and graphics are aligned with company standards and branding policy
Encourage client use of proposal / bid templates as appropriate
Ensure that the appropriate CRM tools are in place and leveraged to support business objectives
Ensure ongoing tracking of marketing and communications activities to aid in reporting to market and marketing leadership
Solicit client feedback on service delivery and revise proposal / bid processes as necessary
Coordinate with other Marketing & Communications professionals to develop and share best practices
Leadership / Management Accountabilities
Manage small to mid-sized teams
Lead and / or execute internal initiatives to improve processes / function / client service
Supervise and mentor team members

145

Marketing Director Resume Examples & Samples

Ultimate responsibility is to generate leads for the Business Development team
Design and implement comprehensive marketing strategies
Collaborate with Business Development team to develop a comprehensive marketing plan to build a successful database of qualified leads for the business development team
Plan and execute campaigns for corporate promotion
Conduct market research for various regions and industries and apply strategically
Build and oversee corporate communication activities, as well as public relation efforts
Develop, create, and write materials for national and regional marketing campaigns
Gather and analyze data with regard to website activity and provide recommendations to increase traffic
Edit and continuously fine tune all written communications for the firm
Coordinate the production of all marketing materials and distribution to business development team
Supervise the department and provide guidance and feedback
Produce ideas for campaigns and events and organize them efficiently
Conduct general market research to keep abreast of trends and competitor’s marketing movements
Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Provide weekly progress report to the CEO
Additional responsibilities, as required
B2B Communications/Marketing professional with 5+ years of experience in marketing strategy and start-to-finish production of marketing and communications materials, including web content
Track record of success creating and running lead generation campaigns/activities with measurable conversion rates resulting in revenue
Demonstrated ability to design, write and present compelling campaigns that result in a measurable effectiveness
Must possess exceptional copywriting and oral communication skills
Must be a self-starter and have the ability to “roll up his / her sleeves”
Proficient with MS Office, PowerPoint and Adobe software applications
Leadership ability to grow and develop a high performance marketing team with a proven record of success
Action-oriented style; ability to take the lead in making contacts and building collaborative relationships at all levels of the organization, both within and outside the company

146

Marketing Director Resume Examples & Samples

Lead the creation and delivery of powerful, concise, and engaging messaging and materials around the brand, product features/value, competitive differentiators, and new product offerings
Develop and communicate a differentiated brand voice and narrative for us in the marketplace
Create and execute social and digital outreach strategies, including but not limited to, blog posts, newsletters, and social content posting
Create solutions to engage, inform, and motivate audiences / stakeholders identified by Sales, Client Strategy, and Product teams
Enable Sales - devise strategies on how to best communicate the value proposition and develop the sales tools to support strategic business initiatives
Work with Product and Sales teams on developing go-to-market plans, that support the launch of new ideas, products, solutions, and service offerings, and manage the cross-functional (Sales, Client Services, Exec) implementation of the plan
Analyze all marketing initiatives to identify insights, trends, and results that add value to the implementation of future strategies and report results to internal stakeholders on a regular basis
Market intelligence – be the expert on ListenFirst’s clients, how they buy and their buying criteria; be the expert on the competition and the ecosystem as a whole
Demand generation – develop the strategy and manage the marketing programs that drive demand for their products and services

147

Marketing Director Resume Examples & Samples

Develop and implement annual strategic and operating plans for Honeywell in Japan
Work with Japan Country President, business country VP/GM, and Strategic Marketing team across HGRs to ensure a consistent ONE HON strategy, execution and implementation
Provide cross SBU leadership in the country in the areas of strategy formulation, country analysis, industry/market analysis, competitor benchmark, and alliances/partnerships strategy development
Work on high impact strategic alliances and partnerships projects. Provide strategic insight, analytical rigor and financial assessments of breakthrough growth & alliances / partnerships opportunities, as well as develop execution plans
Work closely with PMT and ACS leaders to develop and facilitate Follow-The-Growth strategy in Japan, capitalizing the business potential with the Japanese EPC firms & other conglomerates’ as they go overseas
Facilitate cross SBG/SBU and cross region communication to meet target sales and growth goals
Identify and evaluate new go-to-market and channel approaches as well as new cross SBG/SBU business opportunities
Manage and build a team of fully qualified and capable marketing and market development professionals to support business growth in the country
Engage with local/regional SBG/SBU business leaders and be responsible of Strategic Planning (STRAP) and Annual Operating Planning (AOP) in the country
A Masters in Business Administration from a top-tier school or top-tier consulting firm experience is preferred. Engineering background is preferred but not required
The successful candidate will be highly motivated, and possess vision, exceptional ability and enthusiasm
The candidate will demonstrate strong leadership and significant influence management abilities and will possess the interpersonal skills to gain credibility with team members and senior management. Assertive, energetic, and engaging executive presence and strong communication skills
Fluency in English and Japanese is required. This candidate will have an in-depth understanding of Japanese AND Western business practices/ organizational dynamics, well aversed in Japanese business practices, culture, societal dynamics
Minimum of 8 to 10 years combined consulting, business development, sales and marketing experience
Proven success leading marketing and sales development opportunities in diverse technology and/or manufacturing driven industries within high growth
Proven capacity to be effective in a complex global business environment
Ability to forge solid relationships and manage across a broad and geographically dispersed business
Organized and able to manage multiple priorities effectively. Ability to remain calm, focused and efficient under pressure

148

Marketing Director Resume Examples & Samples

University degree required; preferred in Marketing, Business, or Agriculture
5+ years of progressively increasing experience in marketing management plus at least 2 years in marketing as an individual contributor
Sales experience a strong plus
Experience / Knowledge / Background in agriculture or agriculture technology helpful
Knowledge/experience in formulating financial business plans
Demonstrated knowledge of technology hardware and software markets

149

Marketing Director Resume Examples & Samples

Identify market opportunities for EI; analyze growth areas and market gaps by region and customer type
Understand competitive products and gaps in offering; conceptualize products that would be competitively advantaged
Develop business case for new Server products including volume, revenue and profitability estimates based on market, pricing and share assumptions
Develop regional launch plans including SKU development, pricing, forecasting and supply management to maximize product success
Work closely the global product development teams to influence the roadmap and ensure APJ requirements are represented in the global offering
Support product launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products under management via internal sales tool and external web stores
Develop a region wide GTM plan and enable sales with the appropriate training and support
Drive the development and communications of product definition and solution plans to optimize the company’s Server portfolio
Understand and influence the marketing and sales team
Oversees the analysis and evaluation of key market statistics define business

150

Marketing Director Resume Examples & Samples

Coordination with the global marketing team to align marketing strategies across APAC, EMEA and North America regions and development of localised communications and campaigns
Manage a small team to plan, develop, coordinate, execute and measure local marketing campaigns, programmes and initiatives that are aligned to overall regional strategies to generate leads and increase market awareness for Strategy Execution in SEA, CN, ANZ and IN regions including
Events (business briefings, tradeshows, conferences, etc)
Direct mail and other lead-nurturing programmes
Online marketing - email, webinars, websites, social media, Search Engine Optimization
PR and other business communication initiatives
Provide marketing support to identified Global Accounts and Chinese State-Owned-Enterprises (SOEs)
Be the “go-to” Marketing contact for SEA, CN, ANZ and IN regions and be able to assist the local business leaders in managing lead-generation activities, case-studies development, partnership marketing, new segment development and penetration
Responsible for compliance, growth, analysis and usage of the marketing database
Manage all PR/branding/business communication activities (online and offline) and align these with marketing activities to meet business needs
Create and ensure accurate content of all marketing-related materials (catalogues, brochures, emails, website copies, press releases, etc.)
Responsible for timely updated content accuracy and right market positioning on Strategy Execution’s Singapore, China, Australia and India websites. Ability to engage SEO and SEM techniques to drive quality traffic and leads to the websites
Drive marketing automation to produce high quality leads for the sales pipeline through advanced usage of the Marketo marketing system and SFDC
Responsible for ensuring all marketing collaterals/materials/premiums are produced and distributed on time at the best possible cost, including
Sourcing, qualifying, liaising and negotiating with supplier
Monitoring inventory level
Preferably familiar with the use of leading CRM systems (ideally Marketo and SFDC) to drive marketing automation. A detailed mastering of Marketo within the first three (3) months will be critical to success
Track record of launching or managing successful demand generation programs preferred
Extremely strong attention to details and demonstrated analytical skills
Possesses strong organizational skills, is process-oriented and has ability to multi-task well
Flair for writing and creativity
Good team-player with strong leadership skills who is accountable, responsible and communicates and collaborates well with others with the ability to maintain strong relationships with direct reports and stakeholders
Willingness to work flexible hours so as to participate in global marketing team meetings from time to time
Independent work ability with minimal supervision
Excellent written and verbal communication in English and Mandarin Chinese
Must be proficient with Microsoft Office applications, to include Word, Power Point, Outlook and Advanced Excel

151

Marketing Director Resume Examples & Samples

Manage two highly talented Portfolio and Performance marketers that work in the region
Help the team accelerate the pace of sales across all industry segments and provide necessary guidance to the individual IMTs
Provide regular feedback to individuals based on the understanding of Weather priorities in the specific regions
International Marketing Strategy: Must have strong market development / market opportunity identification skills as well as a strong understanding of and experience in International Market expansion
Management Expertise: Must have management experience with an emphasis on managing and advising global teams in other geographies
Domain Expertise: Must be able to apply both marketing expertise and market knowledge to Weather, quickly learning the business priorities, growth plans, and key market, resulting in the definition and execution of effective segment marketing strategies
Communication Skills: Must be able to advise stakeholders to develop a common view of client needs and translate those needs by industry and by region
Agile Marketing: Weather is dynamic and requires marketing to be nimble and flexible, particularly when weather is at its worst. The ideal candidate will have experience operating in a fast-paced, agile environment
Advanced degree in business/management or marketing
At least a decade experience in marketing strategy, digital marketing, or product marketing roles of which at least three should be in an International capacity
Experience of people management
English : Fluent

152

Marketing Director Resume Examples & Samples

Leads development of annual marketing plan, translating the tactical roadmap and driving plan execution for National Scale businesses
Collaborates with business leads, key internal stakeholders , and internal functional partners to drive key milestones, manage budgets, timeline etc
Leads external agencies and suppliers in development of creative work and strategic marketing solutions
Creates campaign tracking plan, evaluates results, identifies best performing marketing activities, refines plan and implements improvements into future marketing initiatives
Creates research plan, assessing proprietary and third - party data, to develop deep customer understanding, identify pain points, solutions and segmentation insights
Oversees and manages marketing budget to deliver against business goals
3+ years working in matrix organization
Proven success in the development of strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
Experience leading cross - functional teams to deliver results on complex initiatives
Ability to work collaboratively in an entrepreneurial and sales driven environment
Proven success managing multiple agency and external vendor relationships
Live within a commutable distance to the Minnetonka office
MBA and / or advanced degree
Business to business marketing
Digital and direct marketing to reach customized target segments
Experience with lead generation initiatives such as time - sensitive promotional campaigns and / or 1:1 marketing

153

Marketing Director Resume Examples & Samples

Provide subject matter expertise to drive profitable revenue growth via a direct reporting relationship with the Service Line Leader and other business leaders within the service line
Manage small- to mid-sized teams
Lead and/or execute internal initiatives to improve processes / function / client service
Minimum of 5 years of experience in a marketing and communications; leadership role required
Ideal candidate would have marketing and communications experience in the Commercial Real Estate industry

154

Marketing Director Resume Examples & Samples

Lead a team of Product Line Managers across a broad portfolio of EI products, encompassing Parts, and Partner Solutions to successfully deliver to a set P&L & driving margin
Working daily with leadership across functions (sales, marketing, services, and operations) in region to identify opportunities, develop and implement programs / plans to deliver to plan. Analytical prowess to assess business metrics to instrument change to accelerate / grow business is key requirement
The leader will also be on the staff of the ESG VP in the region and needs to be proactive with strategy and tactics to RTB (Run the Business) & CTB (Change the Business) with the sales leadership team to ensure the right programs, training and marketing infrastructure is in place to deliver to the financial plan
Manage and build strong partner relationships with Tier 1 technology partners for the territory. Have annual plans, and actions to execute the plans in the field tying to the Dell Sales GTM. Manage regular QBR’s with partners and provide a win-win to partners & Dell
Be savvy and aware of Product Group input into the Enterprise Infrastructure process and be proactive with PG leadership team, when required. Be cognizant of the Partner / PG relationships and EI’s position as a central position to execute the Sales motion efforts
Work collaboratively with the Global Leaders on the EI leadership team and provide guidance in regional requirements to set strategy and execution in standardising Partners and Parts process across the globes
Work seamlessly across the other regional sales peers to develop a singular POV on regional requirements, priorities for the business and “set the bar” for very high level of strategic thinking and execution as collaborators in the business

155

Marketing Director Resume Examples & Samples

Provide guidance and advice to the marketing coordinators and work with a brokerage team in planning and proposal management tools
Provide backup in developing and writing key sections of proposals including Marketing Strategy, Market Overview, Team Bios and Company Information
Participate in improving workflow in conjunction with Operations Manager and other support staff
Provide backup in tracking and reporting success of all marketing pitches and presentations to Operations Manager and Managing Director
Interface and coordinate with the Media
Provide backup for updating website content
Write, update, and maintain powerful case studies and proposals
Create compelling communications that are relevant to individual brokers and specific markets being served
Communicate with brokers via attendance at weekly sales meetings, biweekly emails, bimonthly newsletters and identify ways to further enhance communication
Provide backup in maintaining lobby PowerPoint and shared marketing drive
Track, archive and promote Colliers in the news
Follow and recommend procedures that support organizational consistency across offices
Bachelor’s degree in marketing, communication or business specialty or equivalent experience
Background in commercial real estate is preferred
Knowledge of office administration principles, practices and techniques
Strong working knowledge of Word, Excel, Outlook, PowerPoint and Adobe Acrobat
Excellent communication, writing and marketing skills
Strong critical thinking skills, a methodical approach to problem solving, excellent skills at executing plans
Strong initiative and good judgment, attention detail. Self-starter with bias for action; enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities
Dedicated to meeting the expectations and requirements of internal and external customers; seeks customer information and uses it for the improvements in products and services
Can marshal resources (people, funding, material and support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently
Pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks
Spend their time on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help and hinder accomplishing a goal; eliminates roadblocks, creates focus

156

Marketing Director Resume Examples & Samples

A bachelor’s degree or equivalent, preferably in marketing or communications, an MBA or marketing masters degree is a plus
Experience of working in marketing at Senior level and leading marketing functions, in a B2B publishing and information services environment, experience in the Legal Industry is a plus
Solid track record in subscription marketing, digital marketing, event and advertising related
Experience with marketing automation and CRM platforms
Hands-on, reliable, self-starter who is focused on results and passionate about marketing
Demonstrated results in delivering marketing value to the bottom line
Strong interpersonal skills and ability to influence others and work effectively on cross-functional teams and within matrix structures
Strong organizational skills and ability to meet deadlines despite the inevitable need for juggling that exists in a fast-paced company

157

Marketing Director Resume Examples & Samples

Profit & loss for LEGO City business globally
Leadership and people management to develop a strong, motivated, adaptable and diverse marketing team that develops the right capabilities and is prepared for the future
The LEGO City strategy, i.e. ensure consumer orientation in everything we do, define and manage LEGO City’s role in the overall portfolio, set targets, secure a strategic approach and more
Marketing innovation. Looking into the future, how do we market LEGO City to children? You set the direction for innovation, particularly on the marketing toolbox, and ensure we stay on track
Communication impact will be important too, e.g. you secure clear briefs and direction setting internally, and you make sure campaigns are based on insights and follow up on performance to improve future development
At least 2 years of leadership experience, preferably from a marketing function (alternatively from a commercial function), innovating marketing in the process
A master's degree within a relevant field along with a strong marketing and communication background that has given you great understanding of the marketing landscape
Strong strategic mind-set, good understanding of business and numbers and experience from a FMCG company or other product/brand driven company
Demonstrated results in driving a product portfolio through development and growth with a holistic perspective on value chain and stakeholder management
Flexibility to travel 50 days a year and fluency in spoken and written English

158

Marketing Director Resume Examples & Samples

10+ years’ experience in marketing or sales in medical device or healthcare industry (8 years with Masters)
Experience with global product launches
Project and/or program management experience
People management and talent development experience
Peripheral Vascular industry experience helpful
Sales experience or strong history of collaboration with the field organization
Global or multinational experience including cross-functional team leadership
Proven innovative thinking and approach
Experience with building strong physician relationships, KOL's and key customers to implement effective marketing strategies
Demonstrated success in developing relationships with colleagues, including the sales team
Strong strategic and analytical thinker
Demonstrated success in building, motivating, and coaching people Ability to lead cross-functional teams
Ability to drive decision making and shape strategy
Strong knowledge of the global healthcare market

159

Marketing Director Resume Examples & Samples

10 or more years experience in a marketing or communications role (can substitute advanced degree for years experience)
Strong experience in brand management, preferably in developing new brands or managing brand growth in new markets
Ability to manage multiple concurrent projects in a dynamic and fast paced work environment
Excellent interpersonal and organizational skills
Ability to build positive relationships within marketing team and cross functionally
Solid understating of agriculture industry and retail landscape is a plus
Ability to lead and encourage healthy respectful debate and publicly demonstrate positive, ethical, respectful behavior
The maturity and experience needed to manage projects and solve problems with minimal coaching
Ability to work with a cross-functional team, respecting expertise in different marketing disciplines to develop an effective and coordinated strategy that delivers positive results

160

Marketing Director Resume Examples & Samples

7-10 years of technical marketing experience. Experience within the A/E/C industry preferred
Excellent communication skills and a strong team ethic
Strong organization, multi-tasking and time management skills
Ability to interact professionally with office leadership and clients
Ability to direct and motivate work efforts of others and handle stressful situations
Familiarity with the A/E/C industry including relevant trade organizations, publications, conference and events
Experience marketing for an Interiors department
Ability to self-manage project assignments from start to finish with minimal oversight
Technical production skills are necessary and require a demonstrated ability to effectively use database applications, InDesign, Microsoft Office and the Adobe Creative Suite
Strong competitor with focus on winning
Collaborative and professional work ethic

161

Marketing Director Resume Examples & Samples

Lead Visa Greater China media strategy development, campaign media plan execution, digital partnership and engagement, and social strategy and execution. Deliver digital and media best practice to create a "Go Beyond" new media and digital culture
Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization
Manage our key partnership with our media buying agency Starcom, from strategy, channel planning, digital and data to push our digital evolution upstream
Manage digital and social agencies to drive breakthrough innovative engagement and always on social strategy
Incubate and manage new media partnerships working closely with AP digital engagement & media partnerships lead to ensure that the platforms and partnerships that are leveraged are aligned with the business needs and the needs of clients
Lead the development and implementation of Visa Greater China's media strategy and engagement plan
Inspire, coordinate, and motivate the Greater China marketing team to #getdigital
Work closely with the AP digital engagement & media partnership's lead to implement Visa's web and digital strategy in Greater China
Implement a Social Media strategy for Visa Greater China building on best practice learnings, Global strategy and country specific objectives
Input to and implement the agreed mobile strategy building on best practice learnings, Global strategy and country specific objectives
Work with local digital / social agencies to drive optimization and efficiencies across the multiple web assets
Work closely with other functional groups to consolidate Visa's presence in the digital environment and minimize fragmentation
Establish core KPI metrics to be used to evaluate ongoing digital marketing performance
Manage the content publication process within the AU marketing team and from PR/Comms team
Review web analytics data to make recommendations for optimization of site content
Ensure policy/style/guideline standards are met, and develop and manage quarterly reviews of all Australia content to maintain its relevance
Manage timelines and coordinate support resources from the development/host agency for deliverables
Act as the key point of contact for digital and website management to external agencies, Visa Web Services, AP Hub Marketing and other functional groups
Manage web development and web hosting agencies, end-to-end (including integration, billing and SOW development)
Work collaboratively with the business to prepare detailed briefs for new web pages/websites/microsites/projects and advise on the most cost effective, efficient options
Ensure that all web and digital assets and communications adhere to Visa key controls and brand standards
Minimal 10 years work experience, with at least 7 in a media and digital marketing role, with experience both in traditional media and, substantial experience in new, digital media
Education: Bachelors’ or business/marketing or related field with marketing foundation
Proven understanding of digital platforms and technologies
Proven track record managing agency partners and 3rd party technical vendors
Significant experience of developing and managing mid to large scale website platforms
Significant experience in marketing with a strong brand management and brand communication
Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand, marketing analytics, performance management
Strategic and innovative thinker with commercial acumen also capable of strong execution
Strong communication, interpersonal and collaboration skills
Strong self-management skills including demonstrable drive and energy
University Graduate
Website, mobile apps, and social management skills

162

Regional Marketing Director Resume Examples & Samples

Develop and lead a team of dedicated B2B marketing professionals that develop and execute marketing programs and tactics to Enterprise, Midmarket, and Channel Partners for the Americas region. You will oversee, coordinate and manage all marketing tactics being executed in the Americas region (North America and LATAM) spanning multiple marketing disciplines
Working closely with the VP of America Sales and Regional Sales Directors, develop, document, implement and manage the Americas Regional Marketing Plan. Ensure the plan is aligned to annual and quarterly sales goals and with our Global Go to Market Strategy and Plan
Establish and manage the Americas marketing promotional budget. For FY17 this is expected to be $2.5M
Work collaboratively with and leverage corporate marketing shared services functions that provide product marketing, AR/PR, creative services, digital/social marketing, demand generation, trade show/events, and channel partner marketing and enablement expertise on a global level. These teams provide deep expertise in key marketing services across all regions. You ensure they meet your regional marketing needs by allocating and controlling funding to these teams from your regional marketing budget. Working in conjunction with these teams, and your regional direct reports, you will oversee all regional marketing activities
Manage, track and report on mutually agreed to sales and marketing metrics against the regional marketing plan including: # of Marketing Qualified Prospects, # of Sales Converted Leads, Pipeline Funnel Coverage, Win/Loss Rates, # of Partners/Transacting Quarterly, and New Bookings and Renewals Goal Achievement
Work with Channel Account Managers and corporate Channel Marketing and Enablement Services to ensure channel partners (Distributors, VARS, DMRs, MSSP/MSP) understand our technology, can market and sell it successfully to their internal customer base, and will successfully convert opportunities provided to them through regional demand generation marketing programs and tactics
Work with Technology Alliance Partner counterpart regional sales and marketing teams to launch joint go to market efforts to end users and channel partners in the Americas region
Work with Global Product Marketing and the Americas Regional Sales and Marketing teams to develop and implement competitor take-out campaigns and promotions. Provide feedback on the efficacy of these initiatives using metrics based reporting
Develop and implement industry vertical marketing initiatives as agreed to and appropriate to the Americas Region
Work with the Digital/Social and e-Commerce team to develop marketing programs and tactics that ensure new and renewal online sales goals for the AMERICAs region are met
Implement customer retention and advocacy marketing programs for the Americas region
Work with the Directors of Product Marketing and Creative Services, develop and implement marketing promotional campaigns and tactics that incorporate compelling graphical design, copy, video and messaging elements that will be successful in your region
Develop and present status reports on regional marketing efforts on a bi-weekly and quarterly basis. Provide honest feedback on what is and is not working to enable quick corrective action
A minimum of 10 years in relevant marketing activities for B2B market companies that sell through direct, indirect and online sales channels in the Americas region
A minimum of 7 years of field or channel marketing experience
A proven ability to conceptualize, document and manage a regional marketing plan that is aligned to both regional and corporate level revenue goals
A proven record as a strong collaborator and leader that knows how to bring people along and get work done with them. Excellent prior track record working with sales teams. A true team leader with prior people management and player/coach style management skills
Prior cyber security technology marketing experience will be strongly preferred. However, the lack of prior experience in this category is not a disqualifier for a candidate with a great track record of marketing leadership and successful B2B marketing programs
Smart, tactical marketing executive with solid business judgment, and excellent presentation skills since this position will be directly interfacing with major channel partners and technology alliance partners
Strong analytical skills and be metric driven with experience in tracking marketing metrics for tracking the efficacy of regional marketing programs. Uses data to drive decisions on new marketing campaigns and tactics, and termination of marketing campaigns and tactics that aren’t working
Ability to professionally challenge “organizational assumptions” about marketing and sales strategies and tactics that may be restricting our ability to achieve regional and corporate financial goals
Excellent organizational skills with the ability to run multiple projects, meet deadlines and stay within the approved marketing budget for the region
4 year undergraduate degree in marketing, MBA preferred
Smart, creative, high energy, innovative, proactive, collaborative and data driven
This position is expected to travel up to 25% of the time. Monthly and Quarterly travel within the Americas Region and to Corporate HQ in Columbia, Maryland will be required

163

Marketing Director Resume Examples & Samples

Establishing and maintaining client relationship
Discovery of the prospect's needs and desires
Identifying and communicating effective solutions to these needs and desires with the community's products and services, and Closing and post-sales activities
Presents a warm and welcoming presence to guests, visitors, residents, families and staff
Supports the efforts of the sales team to meet or exceed sales and move-in goals and defined for the community by the RDSM/RDO
Conducts sales activities as requested by the Sales Director. These activities may include telephone follow up to the lead base, tours, home visits and sales calls
Completes and maintains the Five Star CRM (lead data base) for all potential residents and referral contacts within 24 hours of time of activity. This includes documentation of all completed and scheduled sales activities, including move-ins and move-outs
High School degree with some college preferred
Experience working with seniors preferred
Ability to speak and write effectively to present information
Proven success working with computers including Microsoft Office Suite and contact management software applications
Maintains a flexible schedule to accommodate the needs and schedules of prospects. This may require evening and weekend availability to accommodate move-in dates
Proven computer skills including Microsoft Office Suite and contact management software applications

164

Marketing Director Resume Examples & Samples

Direct team in the development of data-driven, innovative marketing plans that leverage best practices in demand gen and sales enablement. Campaigns will have a strong emphasis on customer engagement, lead generation and lead conversion
Hold team accountable to providing market analysis which results in the identification of growth opportunities and effective positioning and value propositions, and how those translate into financial growth and long-term brand advantages
Lead high performance team to achieve operating and strategy goals through ongoing feedback, coaching, training, and support. Perform all recruiting and hiring
Ensure that broad, Cengage marketing and corporate strategies are accurately reflected and supported by marketing efforts for the portfolio
BA or BS
Experience organizing and successfully running major events
Demonstrated success in leadership situations and decision-making

165

Integrated Marketing Director Resume Examples & Samples

Align with Corporate Marketing and Sales to ensure common needs and goals are defined and met, in the spirit of open, cross-portfolio collaboration
Create design solutions that support brand and marketing strategy while meeting user needs (ebooks, infographics, responsive websites, email marketing campaigns, etc.)
Create and present concepts and visuals (including user flows and wireframes) to internal and external stakeholders to clearly articulate the benefit and user experience of digital/mobile solutions
Collaborate with marketing managers, designers, UX leads, copywriters, and cross-functional teams to generate ideas and visuals to propose to leadership
Manage marketing design project activities and deliverables to keep initiatives on track
Manage the design QA process during the implementation phase, including the following
8+ years working in a digital design capacity (3+ years in leadership position)
Ability to lead projects from discovery through development
Ability to manage design staff and freelancers as needed
Passionate about new digital standards, technologies and advancements in user experience
Excellent leadership and communication skills
A strong understanding of brand development and multichannel marketing concepts
Technical knowledge

166

Marketing Director Resume Examples & Samples

Oversee and lead a team of 2 talented marketing staffers - a Senior Manager and Manger - who execute and support sales marketing programs. This role is responsible for developing each team member individually, cultivating a a positive team environment and for implementing and enforcing approved sales marketing strategies, policies and procedures
Manage and promote ongoing communication with HMG Integrated teams ensuring alignment on editorial and marketing initiatives
Drive key category growth across brands by working with Men’s Group Site Directors to create sell-able opportunities across the year and elevate them to both HMG and HDM teams
Become an expert in each site, successfully navigating and communicating each brands’ nuances
Draft general presentations and high-level brand sales collateral
Develop best-in-class proposals for top-tier and high-revenue RFPs, RFIs and proactive asks
Own and foster key internal relationships across Print, Project Management, Account Management, Editorial, Content and Video Studios and the Hearst Auto Group
Conflict resolution skills
Has superior writing skills allowing for the accurate and compelling manifestation of marketing solutions into client proposals
Is resourceful, solution-focused and a multi-tasker
Has strong prioritization and time management skills

167

Marketing Director Resume Examples & Samples

Integrate consumer insights, market & category drivers to build growth strategies and tactical growth solutions for strategic business plans, portfolio, brands, media, advertising and R&D　
Influence category / brands reputation using the whole range of media and non-media touch-points and recommends the right touch-point mix　
Synthesize across multiple, multi-dimensional, complex data sets to formulate strategic insights and determine innovative growth strategies in order to influence the strategic direction of the business　
Evaluate key competitors’ brand strategies, anticipate actions and develop plans to ensure sustainable competiveness 　
Translate brand strategies and positioning into clear, actionable communication and renovation / innovation briefs　
Define and defend brand equity elements, if needed suggest alternatives to expand brand territories　
Identify sources of strategic advantage (e.g., cost, scale, price strategy, brand strength, category) and develop sustainable business model, strategies and plans　
Lead an effective, integrated cross-functional annual planning process　
Proactively identify and address key brand and portfolio P&L opportunities and issues and take actions to optimize profitability 　
Drive multi-agency collaboration through the Integrated Communications Planning process and assess the quality of output and overall agencies’ performance, provide timely and effective feedback and coaching　
Deliver vehicle specific “activation briefs” that tailor the brand ideal to the relevant touch-points (TV, digital media, promotions, PR, POS, packaging, CRM/Care-line, events mgm, apps etc). 　
Work closely with trade Marketing and Sales to deliver relevant messages across new communication and Sales channels　
Conduct needs assessments, opportunity identification and concept development based upon consumer insights and trends　
Influence partners to foster new possibilities. develop a comprehensive business case

168

Marketing Director Resume Examples & Samples

Develop marketing/advertising plans and budgets for customer acquisition and retention that support company’s growth and profitability
Analyze, develop and optimize customer acquisition programs (PPC, CSE, Affiliate, WTB, Retargeting, SEO, Social, etc)
Continuously refine our on-site customer experience to streamline the customer’s purchase process and improve conversion
Maximize customer lifetime value by segmenting and optimizing our email campaigns (promotional and triggered)
Develop an ongoing customer engagement/dialog program to ensure that we are meeting the needs of our customers
Be the voice of the CPO brand, ensuring we communicate consistently across all marketing channels
Effectively manage deliverables, report on performance, and communicate expectations with team and stakeholders
A track record of cost effectively acquiring customers via
Large scale PPC campaigns (200,000+ keywords)
Comparison Shopping Engines
Affiliate programs
Retargeting campaigns
Social
Experience managing email campaigns across the entire life cycle of the customer experience
Curiosity that demands you keep peeling back the onion until you understand what’s causing the results you’re seeing
Excellent analytical skills with deep knowledge of Excel, Omniture and Google Analytics
The ability to work effectively across departments and with our various external partners
8+ years of experience in digital marketing, with a proven track record of meeting and exceeding aggressive goals
3+ years of experience in e-commerce
Experience hiring, managing, developing and leading a team of people who consistently hit their objectives
Kenshoo experience a plus

169

Marketing Director Resume Examples & Samples

Create compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
Enable direct and indirect selling teams to articulate the differentiated story of Oracle Application Development (AppDev) Cloud and PaaS solutions
Evangelize and be a spokesperson for integration solutions to different Oracle and drive higher value to customers and the business
Identify customer needs, oversee market research, and monitor the market trends/competitive landscape
Define sales plays and marketing plans in close collaboration with regional sales, Business Development, and Field Marketing organizations
Develop products and solutions go-to-market strategies comprised of well-tested methods with an infusion of creative and innovative approaches
Build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets
Design integrated marketing programs by working closely with field marketing teams
Work closely with related product teams to define joint solution messaging for platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS)
Improve brand awareness via supporting analyst relations and PR activities, and enable thought leadership via high-quality content
7+ years of relevant work experience (e.g. developer and IT evangelism or product management/marketing, solutions marketing in a high technology environment)
Strong interpersonal and Demonstrated ability to build marketing content, and work across cross-functional teams to achieve business objectives
Knowledge of DevOps, PaaS for Developers, Developer evangelism, SDLC
Experience with Marketing and selling to developers, and small-mid enterprises
Good understanding of developer marketing – personas, tools, ecosystem, and winning sales content
Ability to delve into technical details of product, and strong ability to defend one’s opinions with both business and technical stakeholders within the organization
High energy and innovative thinker– product marketing director owns a critical aspect of the company’s ability to win and therefore need to have the passion and energy
Excellent communication skills – written, spoken, and visual
Prior experience presenting to sales and technical product leaders
Ability to handle multiple projects and constituents and prioritize under tight deadlines
BA/BS in Computer science, engineering, technology background is preferred
Prior software development background and MBA from a reputed school (or equivalent in marketing experience) a plus

170

Marketing Director Resume Examples & Samples

BA/BS in Marketing, Communication or Business
Experience with the development and implementation of marketing and communication plans aligned with strategic initiatives
A strong business acumen, creativity and critical thinking skills
Effective public relations skills including interaction with the public, press, television, and radio
Ability to develop conceptual ideas/programs through implementation
Health care experience within a matrix organization is preferred
Strong written and verbal skills and well versed with public presentations and social media
Effective in a dynamic environment with various simultaneous demands
Continuous learner who seeks higher degree of professional excellence

171

Promotions & Marketing Director Resume Examples & Samples

Running department, managing other promotions directors in the cluster
Managing budgets for cluster
Managing marketing efforts/relationships/partnerships with other local media companies
Managing large scale events
Being in front of clients, and working with sales to curate ideas with programming and sales teams
Solid recap skills
Solid multi-tasking skills is a must
Must be well-versed in Office Suite; Excel, PowerPoint, Word, etc
Experience in running large scale events and dealing with multiple clients is a must

172

Marketing Director Resume Examples & Samples

Marketing Strategy – Develop and execute a marketing strategy that differentiates the business locally and supports the growth of local business lines. Ensure that appropriate input is secured from representatives of key groups within the business
Leadership & People Management – Lead an 8+ person marketing team to achieve established objectives. Ensure effective execution against plan and budget, lead and mentor staff, emphasize proactive behavior, and build and improve process. Direct, coach, evaluate and mentor team to ensure they are meeting and exceeding key stakeholder expectations. Work with corporate marketing team to coordinate training for upskilling/reskilling
Sales Strategy and Support – Oversee the strategy and execution of all BD materials including responses to RFP's and new business presentations. Leverage resources to ensure internal processes are efficient
Public Relations/Media Strategy – in collaboration with external PR resource, develop and execute a proactive public relations plan. Work to ensure JLL receives effective placement in local and regional press across all business lines. Identify opportunities to expand exposure for key businesses and high profile professionals with a focus on targeted growth geographies
Innovation - Develop new and innovative ways to present JLL in the marketplace and differentiate throughout the business development cycle. Leverage creative manager, outside resources and national platform to identify best-in-class, cutting edge marketing tactics and formats that distinguish JLL from our competitors and increase win rates
Client Engagement – Develop a regional plan for client engagement, to include company hosted prospecting events, client entertainment and research programs. Ensure alignment with strategy, business development and budget adherence
Property Marketing – Oversee execution of trophy asset marketing campaigns. Participate in new business pitches to differentiate the firm. Seek ways to increase time efficiencies while continuing to delight agency leasing clients
Project Management – Design/implement a process to ensure appropriate prioritization of all projects, production and operation, including assigning appropriate personnel, quality control, and consistent timely delivery. Drive national & local initiatives to timely and intended roll-out and adoption
Measurement – Continually evaluate the effectiveness of all implemented marketing programs and adjust /enhance as appropriate
Relationship Building – Establish strong, trust-based working relationships with all JLL local leaders and national influencers. Collaborate with peers in other markets and national marketing colleagues to share best and “next” practices
BA’s degree/MA’s degree, preferably in Marketing
12+ years related experience – with emphasis on marketing and new business development within the professional services realm
Marketing Agency experience, highly preferred
Strong executive presence with a focus on and passion for consultative proactive marketing
Track record of sophisticated strategic marketing and BD approaches in the B2B services arena
Proven experience leading and managing a high powered team
Strong leadership and mentor capabilities
Proven experience with digital marketing including social media
Excellent written/ oral communication skills
Excellent creative skills
Excellent project management/ organizational skills
Strong customer services skills
Understanding of and commitment to superior client service (internally and externally)
Ability to thrive in a fast paced work environment with demanding work loads
Ability to listen in a way that builds/ maintains rapport with internal and external clients
Strong knowledge in Microsoft Office, Adobe Creative Suite, and digital technologies
Knowledge of workflow management software

173

Marketing Director Resume Examples & Samples

Strategic thinker, able to build a marketing strategy and plan to support the long term growth of the London Cluster
Experience of delivering compelling new product to market
Delivered effective and efficient marketing across all channels. Provide leadership and inspiration to your team and across the business
Strong influencing skills and experience of working at a senior level
Educated to degree level or equivalent, ideally with a marketing related degree
Able to demonstrate strong business results through effective marketing across multiple touchpoints and channels to maximise yield
Passion for brand management
Financially competent and commercially astute individual who has successfully managed large budgets
Enjoy working in a fun and fast paced environment

174

Marketing Director Resume Examples & Samples

Degree in marketing or equivalent
Three or more years of experience in marketing and/or financial development or closely related field
Proven track record of developing authentic and deepened relationships with others
Ability to establish and maintain collaborations with community organizations
Werience in marketing and/or financial development or cosely related field.orking knowledge of Microsoft Publisher, InDesign, Microsoft Excel and Adobe
Must be willing to work a flexible schedule when needed
Director serves as a clearing house for marketing materials and promotional efforts across the Y. This includes managing online entities, managing outgoing press releases, proofing print publications, facilitating printing vendor relationships, and creating a cohesive messaging strategy across all avenues
Develops overall YMCA print material guides, membership/wellness marketing campaigns and Y-USA initiatives utilizing the YMCA brand resource center. Manages Y signage and facility atmosphere in addition to membership advertisements and promotions
Provides leadership and support to the annual fundraising campaign and volunteer committees/boards as assigned. Supports the Development Director in multifaceted aspects of the annual campaign and creates mission-centered messaging in advertisements and facility atmosphere
Assists each program director with marketing strategies for their department based on an annual marketing plan and budget. Coordinates marketing efforts to maximize enrollments and provides ongoing support to directors on branding, Y messaging and NCYMCA marketing guidelines
Communicates Y messaging accurately and clearly to members, prospects and community and promotes program and membership enrollment in interactions with existing and potential members
Creates monthly newsletters (Y At Work & Y This Month) and provides day to day marketing including Facebook, Twitter, Instagram and Website maintenance
Creates and distributes press releases
Provides copy edit for grant proposals and communications as needed
Assists in planning/leading/ supporting YMCA events and activities
Participates in the planning of the annual budget
Participates in director staff meetings and/or related meetings
Develops and maintains effective working relationships within the community

175

Marketing Director Resume Examples & Samples

Member of the North America Management Team
Integral member of the North America Management team, leading the marketing agenda, but contributing to all business discussions and decisions
Leadership of Marketing Team
Lead and coach the associates within Marketing to create a high performing team
Drive the continuous development and increased engagement of the associates within the Marketing team
Lead generation & driving new business placements
Customer acquisition is a central part of the Marketing activity. As such, this role is responsible for developing, planning and implementing lead generation activity to increase new businesses placements. The role holder of the role will work closely with the Global marketing team to ensure alignment and sharing of best practices, he/she will provide input that supports the global marketing lead generation strategy
Develop and implement channel development strategies, with General Manager, based on channel profitability, growth, penetration and size of opportunity
Develop and implement customer acquisition strategy, driving activities to increase new business placements, working closely with global marketing and utilising the tools provided to the markets
Development of leading edge and effective Sales tools to develop the capability of our Sales associates and drive new business placements
Customer Relationship Management
CRM strategy is the responsibility of this role, across all mediums, inbound, outbound and web. The Marketing Director will then collaborate effectively with other functions to ensure implementation
Customer engagement is an important part of the role. The role is responsible for actively translating customer engagement feedback into tangible local activity plans that drives customer engagement
Business Development activity for enterprise lead generation and events/trade show
Marketing Activity Plans & Innovation launches
This role is responsible for developing and implementing activity plans, in-line with global plans and championing local market needs, to improve drinks throughput, improve profitability and grow the machine base in the workplace
Champion and drive Workplace Vitality initiatives
Create and drive local marketing activity plans for building the mars drinks brand and driving the technology and drinks products sales performance (NSV (Net Sales Value), New Business, promotions, share, volumes vs. plan)
Develop and lead brand and internal communication plans, product launches and sales promotions
Develop the marketing tools and information packages for internal and external use
Analyse of the return on investment of marketing activity
Market Insights
Research and understand local consumer and customer insights
Understanding of the workplace drinks market place, the competitive set and the dynamics of the industry segmentation in the US
Analysis and implementation of Pricing Structures for machines drinks and services
Translate market knowledge and findings from sales and market research into actionable insight plans to be fed back to global marketing
Digital and E-Commerce
Build brand awareness, customer acquisition, retention and delivering revenue by developing and leveraging a full range of digital, social and e-commerce tools, campaigns and platforms
Lead E-Commerce business initiatives including managing current platforms and identifying best-in-class solutions to support emerging businesses including AMAZON.com
Bachelor’s Degree in Marketing or Business
9+ years in either Brand, Trade or Channel Management, Sales Management, or similar marketing/sales role
5+ years working in a business to business environment
3+ years managing a team
40% travel expected

176

Marketing Director Resume Examples & Samples

Management and implementation of Visa marketing campaigns at market level that support the achievement of local business and brand objectives
Responsible for marketing consulting efforts for two groups of Visa’s Financial Institution clients in Russian market (a list of key clients and a list of middle market clients)
Responsible for marketing consulting efforts for Visa’s Merchants clients in Russian market
Develop (with the support of regional team) and implement a new optimized approach to providing marketing support to the Financial institution clients from the middle market and Merchants clients
Develop; co-ordinate and implement strategic marketing and communication plans designed to meet Financial Institution client and market, including realization of marketing campaigns on behalf of clients

177

Marketing Director Resume Examples & Samples

To be a brand champion for the Russian market supporting high brand value for clients and customers through effective realisation of the global brand strategy delivering clear and consistent brand messages throughout all marketing campaigns
To be a sponsorship champion for the Russian market
To lead Affluent Centre of Excellence for CEMEA
To be the media manager at the Russian market providing effective media plan for all the campaigns and the best fit of media mix to the target audience, communication message and available creative solutions

178

Marketing Director Resume Examples & Samples

Bachelor’s degree from an accredited university
Minimum of 5 years experience in product marketing
Experience in email / digital / social marketing high desirable
Working knowledge of Microsoft Office applications (Word, Excel, etc.)

179

Marketing Director Resume Examples & Samples

Develop, execute and support strategies to improve the effectiveness of company digital marketing channels, which may include the internet, sales and marketing intranet, extranet, e-mail, search or other priority channels
Identify and communicate current best practices and emerging trends in the area of digital marketing
Collaborate with global sales and marketing personnel to confirm goals, requirements and priorities for supporting and improving SAS’ digital marketing channels
Forms partnerships with content providers throughout the company and represents the online visitor point of view in implementing solutions and improvements
Collaborate with IT management while leading a team of project managers in documenting and communicating business goals, requirements and priorities that will drive application development and administration for improving digital channels
Lead team in developing and executing digital marketing metrics and analysis efforts to assist clients in optimizing channels
Communicates and/or presents digital marketing strategy and plans to global SAS employees, management, customers, prospective customers, alliance partners, and industry analysts, as required
Performs all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
Serves as member of senior marketing management group responsible for determining overall marketing strategy for SAS products and services
Delegates management responsibilities to Marketing Directors, Senior Marketing Managers, or Marketing Managers to fulfill responsibilities/objectives for department or division
Provides strategic and tactical leadership for marketing plan development, implementation, and support
Reviews and approves plans for marketing projects development, implementation, and support
Performs all functions related to managing employees including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback; encouraging and fostering skill development and professional growth; advising managers on managing employees; etc
Broad knowledge of product marketing and sales techniques, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment
Excellent written, oral, and interpersonal communication skills
Public speaking experience
Ability to travel frequently
Understands a variety of different digital, social landscape across AP
Bachelor's degree in Business, Marketing, Advertising, Journalism, Public Relations, or related field

180

Marketing Director Resume Examples & Samples

7+ years of Marketing and/or related experience
Retail or Shopping Center industry knowledge, experience or expertise preferred
Strength in leadership, strategy, marketing, and financial management
Knowledge of real estate and / or retail development, leasing and operations
Must be flexible and able to work event shifts which may include nights, weekends and holidays
The employee is regularly required to stand and walk up to 8 hours a day
The employee is regularly required to use a computer and must possess the ability to multi-task

181

Marketing Director Resume Examples & Samples

Support the Managing Director in evolving the studio’s culture and developing its marketing sensibility and knowledge
Lead The Agency in providing marketing and communication assets and a social media reach for our products and studio
Manage the development of the team members within the Agency by facilitating the growth of knowledge and skills
Participate in studio initiatives that have a real impact on the organisation such as the suggestion and implementation of process improvements and training
Mentor and develop team members within the studio through the sharing of marketing and industry knowledge, methodologies and expertise via talks, workshops and one-to-one training
Share best practices relating to marketing within the group and participate to the creation of marketing strategies at a group level
Be a reference for the studio in terms of marketing and find solutions to complex issues which arise
Work in partnership with the communications team to ensure that the communications delivered are in sync with the marketing strategy
Plan, communicate, coordinate and adapt marketing projects effective with multiple stakeholders across the organisation
Be aware of project status at any given time
Establish a vision and strategy for the development of Reflections as a brand, deploy its identity, internally and externally, coordinating with corporate communication, UK communication and the studio events & PR Manager
Establish a marketing strategy for the studio’s IP and other studio initiatives
Support the Managing Director in defining a global products strategy starting with reinforcing the studio portfolio as an associate studio and our own IPs
Establish and maintain relationships with outside partners and provide recommendations to applicable projects
Exemplary communication and interpersonal skills
Affluent leadership and management skills
Deep knowledge of consumer trends and gamer demographics
In depth knowledge and interest in mass media entertainment, online, social media and consumer electronics
Excellent understanding of Microsoft Office suite e.g. Word, Excel, OneNote, PowerPoint and Outlook
Organised and analytical decision making
Ability to influence at all levels
Substantial working experience in Marketing or other relevant experience
Bachelor’s degree in Marketing or other relevant training
Experience leading major marketing campaigns for mass market products or media outlets
Experience in the games industry is preferred but not essential

182

Marketing Director Resume Examples & Samples

A BA/BSC degree is required. MBA strongly preferred
Prefer Consumer Healthcare (OTC) experience
A minimum of 8-10 years of progressive experience in setting a vision and executing in a similar integrated leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
Deep innovation experience and direct involvement leading global product launches is required
Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions
Ideally, switch experience in a major OTC category/brand; Good understanding of the switch process is preferred
Demonstrated expertise and successful track record in leading cross-functional teams in a matrix environment; Experience in successful partnership with key cross functional groups including R&D, BD, Finance, Medical, Regulatory, Supply Chain, etc.is required
Excellent communication, influencing and negotiation skills. Ability to facilitate alignment across groups/regions
Demonstrated financial acumen in making effective business decisions
Strong curiosity and creative drive to support new ways to solve undefined issues
This role requires 20-25% international travel.Marketing

183

Marketing Director Resume Examples & Samples

Focus on our station’s presence in the local community
Continuous brainstorming, suggesting and devising of creative ideas for contesting, promotions and events that generate revenue and drive ratings
Work with the sales team to brainstorm, create and execute customized client partnership programs
Hire and manage promotions part time staff and interns
Plan, execute and track revenue-generating marketing and promotional events and contesting that take place on-air, online and on-site
Implement all aspects of on-air contesting. Work with digital team to coordinate online contesting
Create client promotions and promotional proposals with OM and DOS
Have stations on the street making an impact, whether a paid sales event or if there isn’t a sales event scheduled on a weekend, make a plan to have our stations out doing something every weekend
Participate at station promotional events as necessary, including set-up and breakdown of promotional equipment and materials
Vehicle maintenance: Make sure the vehicles are always clean, loaded, and ready for the next event. We should always be ready to roll to a last-minute opportunity. Ensure vehicles are properly maintained (oil changes, tire pressure, wiper blades, gasoline, etc.)
Take ownership of the promotional process and see projects through to the end
Plan and execute meaningful promotions meetings. Manage and drive the flow of promotion-related communication. Recap events of the previous week at promo meetings
Schedule and coordinate station talent at promotional events
Plan out in advance a calendar of large community events, and develop an involvement plan
Manage the promotions budget by working with the Business and Market Managers
The right candidate will need to be Solution oriented- good problem solving skills in a high energy environment
An energetic and outgoing "people person”
Must be very well organized and manage time well
Should have a record of excelling in a team environment and have strong computer and graphic art literacy, and solid writing abilities
Supervisory experience since this person will be overseeing a department
Prior experience working in marketing or promotions within the same or a similar industry is preferred

184

Marketing Director Resume Examples & Samples

Lead planning and strategic thinking for all marketing related activities
Bachelor's degree in Marketing, Advertising or Communications required, Master’s degree preferred
Minimum ten years of marketing experience required
Experience with digital and non-digital marketing tactics
Great multi-tasker with a strong work ethic
Ability to create a fun, cooperative work environment
Demonstrated success throughout career
Manage a multi-product marketing budget
Manage, mentor and empower a creative marketing team

185

Marketing Director Resume Examples & Samples

Working with President and VP of the division, lead marketing activities the Over-the-top long form video business while interfacing with TEGNA Media’s head of marketing
Develop product marketing strategy and continue to evolve the company’s USP to local and regional advertisers and agencies
Source OTT industry research for use in developing and executing product marketing strategy and for business development purposes
Lead B-to-B marketing efforts including materials, advertising, PR and attendance at key events
Continue to evolve and develop sales materials for use by TEGNA local market sales teams
Lead execution of marketing through coordination with each of the TEGNA markets that will be including the Premion product in its selling and marketing efforts. Interface with key agency and advertising clients in the TEGNA markets
Establishing and maintaining productive working relationships with the participating local marketing and sales teams all across the country
Work directly with VP and the advertising operations teams to review and execute RFPs
Develop marketing materials for use in marketing the Premion advertising platform to OTT content and inventory providers
Proactively generate and implement new ideas to help position Premion as the industry leader Over the Top Advertising at the local and regional levels
Serving as an internal Premion ambassador and partner to other divisions including event services, corporate communications, human resources, research, programming, news, digital and more
Ensure that division-wide communication is as strong as possible

186

Marketing Director Resume Examples & Samples

Lead the planning,
B.A./B.S. degree or equivalent in a commercial, science or technical discipline
A seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions marketed directly and through an international partner network
Commercially astute, will have enjoyed at least ten years of marketing experience working in sophisticated enterprise technology markets. Experience of international education markets is desirable, but not a prerequisite
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented. Commercially astute, able to develop business cases and develop strategic options for the business leadership’s consideration
Confident and professional style; experienced in working closely with senior management, and as credible representative of the business. Able to operate confidently in a collegial manner in complex cross-functional organization
Demonstrates a recommend initiatives for their resolution and enact the resulting programs within the overall context of the International business strategy.track-record of being able to identify issues,
Fluency in speaking and writing English required. Excellent writing and presentation skills. Other languages appropriate to local markets desirable
The role requires regular international travel and the ability to work in a high tempo international culture

187

Marketing Director Resume Examples & Samples

Supporting and Establishing Strategic Direction – Establishing appropriate program mix to accomplish Brazilian sales goals. Committing to a long-range course of action to accomplish a long-range goal or vision, analyzing factual information and assumptions
People Development – leading a diverse team through the transformation Cisco is driving from Products to Services to Outcomes, and building future leaders capable of succession and taking on high performance challenges across the Americas
Complex Budget Management – Building trusted relationships with investing stakeholders across Marketing, Sales and Partners to deliver a full Marketing offer portfolio
Operational Decision Making – Managing complex decision-making processes; securing relevant information and identifying key issues. Committing to action after developing alternative courses of action, which take into consideration resources, constraints, culture and organizational values
Business & Technical Knowledge – Understanding and utilizing economic, financial, and industry data to accurately diagnose business strengths and weaknesses; identifying key issues and developing strategies and plans
Customer/External Orientation – Cultivating strategic customer, vendor and association relationships, to ensure the customer perspective is the driving force behind all value-added business activities. Drive insights from digital and analytical capabilities to drive better decision making and more personalized journeys and messages
Marketing transformation – Drive the omnichannel strategy that leverages automation and programmatic capabilities in an environment of testing and optimization
Entrepreneurship and Creativity – Demonstrating a creative can do attitude in a rapid–changing resource constrained environment
Executive Disposition – Conveying an image that is consistent with the organization’s values; demonstrating quality, traits and demeanor that command innovation, leadership and respect

188

Marketing Director Resume Examples & Samples

Manages relationships with technology manufacturer partners of Henry Schein Dental including Partnership program participation, National Sales Meeting attendance, price negotiations, end user offers, and sales rep incentive programs. Builds marketing, advertising and business plans with manufacturer partners for mutual growth and success. Serves as the main point of contact for the manufacturer. In some instances, may manage growth incentive /rebate programs
Develops and executes annual business plans for product categories they are responsible for including the overall strategy, objectives, and goals as well as plans for direct marketing, sales force interaction and business development needs. Prepares analysis on product category trends within HSD and compares to the current trends in the industry including competitive analysis for equipment and technology segments
Responsible for overseeing the duties of product category specialists, including new vendor set up, new item initialization, item maintenance within designated categories including description clean-up, item categorization
Assists in collaborations with Market Segment Managers (and specialty partners including HSO, BH, Zahn, HSPS) to capitalize on new product opportunities and bundling opportunity within a market segment/ specialties
Responsible for pricing: List price, advertised price, and sales plan prices
Assists Product Category Manager with all advertising responsibilities including retrieving advertisements from manufacturer partners, working with creative services on ad placements, review of advertising proofs for production, and working within HS Creative and outside firms for page lay-out and development
Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including Worldwide Business Standards

189

Marketing Director Resume Examples & Samples

Develop, execute, and measure, in collaboration with broader marketing team members, an evolving 24-month content marketing strategy, focused on lead generation and nurturing of key growth segments and geographies
Lead the development of content assets and tools, including scalable proposal and presentation templates, brochures, infographics, case studies, and white papers, that the sales force can utilize effectively in securing new business
Manage annual calendar of tradeshow activities and special events, including logistics and promotional tactics and monitor, measure, and analyze the effectiveness of the initiatives as they relate to the overall company's goals
Collaborates with colleagues in analytics, sales, and operations functions to gather information about and understand the market needs and to translate business & commercial insights into content marketing materials
Deliver a consistent, on-brand voice and content across applicable digital and social media channels and monitor results using social media analytics
Support development of marketing metrics, measurement tools and monitoring to track results and assist in evaluating ROI of marketing and communications programs, recommend and implement ongoing improvements
Consult and advise field and management employees in broader departments in areas of brand standards and marketing practices
Bachelor’s degree in Marketing, Communications or a related field required. MBA or relevant Master’s degree preferred
A minimum of 10 years of experience working in marketing or business development. Previous experience working in a B2B managed-services business is beneficial
Experience with Salesforce.com and content automation tools, such as Pardot or Hubspot, required
Proven track record of partnering with internal and external graphic design and creative resources to deliver on budget and on scope deliverables
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, etc, including experience using social media analytics The ability to communicate on social platforms in a consistent, on-brand voice and to tweak social strategies based on findings
A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
Recommended experience in the supervision, management or mentoring of junior professionals
Ability to make decisions, plan, execute and evaluate initiatives and campaigns based on their performance against targets
A self-starter who is able to manage multiple projects, prioritize competing tasks, and adapt to new situations in a dynamic environment
Strong and dynamic presentation skills; persuasive communication influencing others by combining logic, facts and business acumen
A passion for keeping up to date with practices and standards in the marketing industry

190

Marketing Director Resume Examples & Samples

Manage and enhance the AM800 brand in the community
Develop strategies and enhance the station’s web site and social media content
Manage and develop other full time and part time staff in the promotions department
Create and manage yearly budgets
Work with the Promotions Co-ordinator to create, execute and oversee station promotions, contests and on-site events
Work collaboratively with the Program Director, Sales Manager and Account Executives to drive ratings, enhance client revenue and relationships
Maintain a personal presence and be active in the Windsor Essex community
Related duties and projects as assigned
Experience managing a strong brand either in or out of the broadcast industry
Strong knowledge of internet and social networking platforms
Knowledge and experience in promotions and event marketing
Detail oriented with strong organizational, interpersonal and communication skills
Ability to think creatively, conceptualize ideas, find opportunities and capitalize on trends
Ability to work under pressure, handle associated stress and react quickly and accurately to daily deadlines within a collaborative atmosphere
Self-starter, able to work with minimal supervision as part of a team
Strong computer skills with full knowledge of MS Office (Word, Excel, PowerPoint)
Valid driver’s license and passport required
LI-SH TC: BM

191

Regional Marketing Director Resume Examples & Samples

Degree in business, marketing, economics, or other engineering discipline
10+ years of senior Marketing leadership with marketing leading organizations
Track record of defining, and executing go to market plans in complex, matrix, multinational B2B/Industrial environments
Proven experience to operate across diverse international markets and possess a strong element of Cultural Awareness and acumen
Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively in a matrix environment
Excellent strategic, operational, and project management capabilities
Executive gravitas and ability to comfortable with senior level executive engagement

192

Marketing Director Resume Examples & Samples

Developing, implementing and evaluating annual strategic marketing plans
Developing and solidifying working relationships with local entities and retailers
Managing and supervising efforts of the marketing staff

193

Marketing Director Resume Examples & Samples

Develop strategic, integrated communication plans that include objectives, target audiences, positioning, support points, program details, budgets and success metrics
Lead campaign management and oversee the front to back development of marketing deliverables across all vehicles - print, web, digital, social, etc
Partner with internal creative team and outside agency to take programs from ideation all the way into implementation
Evaluate effectiveness of programs through metrics and analysis, continuously optimize program outcomes and make recommendation on business cases
Lead and influence cross-functional teams within and outside of Marketing
Identify program challenges, define root cause, and develop plan for optimizing outcome. Lead negotiations and problem resolution
Partner with Marketing Analytics to identify Key Performance Indicators for program, track program performance and optimize outcomes
Ensure programs are delivered on strategy, on time and on budget

194

Marketing Director Resume Examples & Samples

Management and oversight of the DCS Americas transportation marketing team and professional development
Development of best-in-class SOQ and proposal strategy and production to support growth across the Americas
Build and maintain a marketing network across the regions and other business lines to share best practices and support winning work
Produce marketing collateral materials and campaigns to support transportation within DCS Americas and other geographies
Oversight of the marcomm activities for transportation including surveys, awards, conferences, and events
Drive the prioritizing, tracking and maintaining of opportunities within CRM in collaboration with business development
Define team goals and objectives in alignment with strategy and BD
Drive the transfer of high value-added or specialized content for SOQs, proposals, collateral materials and presentations
Allocate resources and ensures adherence to brand and quality standards
Bachelor's degree in Marketing, Communications, Journalism, English or related degree
18+ years of relevant work experience
Technical understanding
Market research and planning experience
Statistical analyses experience
Budget development and monitoring experience
Demonstrated strong client relationships within the market

195

Marketing Director Resume Examples & Samples

A minimum of 7 years of relevant professional experience
A minimum of 10 years of deep marketing and retail experience, to include consumer marketing, branding, communications, or equivalent experience. This must include retail marketing experience and P&L management experience
5+ years of organizational leadership experience
5+ years of managing external marketing agencies and vendors
Prior airline industry experience is a plus
Ability to act boldly with a heightened sense of resolve to seize opportunities which differentiate Alaska Airlines as a customer-obsessed leader in the industry
Confidence to try new approaches based on a combination of data, experience and instincts
The successful candidate is someone who is willing to take calculated risks
Proven experience in translating a brand vision & strategy into marketing briefs, compelling customer products, environments, and experiences
Proven experience in successfully developing and marketing innovative products and services, including idea generation, sourcing research to uncover foundational consumer insights, positioning and value prop development, and leading teams to execute
Accomplished in strategic planning, product marketing, development of consumer value propositions, commissioning consumer research, and creative services process (including agency management, formal briefings & creative evaluation)
Expertise in retail marketing and premium customer spaces
Creates benchmarking against leading brands outside airline industry and integrate best practices into Alaska products
Ability to leverage developments in mobile and new technologies that can improve airport and lounge products
Proven ability to identify and design key brand differentiating elements within products
Ability to proactively operate in nebulous situations, create compelling recommendations in absence of perfect information leveraging data, research, 3rd party information, and business knowledge
Proactive self-starter with the ability to identify and activate programs that drive results through the organization
Proven ability to bring leadership along (i.e., visibility), and escalate when appropriate
Proactive leader who autonomously brings forward strategy and plans to drive the business without requiring specific direction or prompting
A bold leader who maintains focus on ultimate end goal, and has the ability to recognize and sense when/how to refocus and redirect teams accordingly when required
Strong ability to influence and collaborate with cross-functional peers and senior leaders to align on a vision and strategic initiatives
Ability to leverage customer feedback, research data, and business metrics to effectively assess initiatives and drive for continuous improvement
Proven experience in P&L category management; the ability to proactively manage a P&L business to meet deliverables
Outstanding verbal and written skills, with the ability to present data & conclusions in an organized, concise manner at all levels throughout the company. Superior ability to interact and influence all levels of the organization
Proficient in business processes, including personnel management, budgeting and forecasting, and project management
Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously directly and candidly
Strong team leadership skills with proven ability to manage and lead teams, including attracting and retaining top talent
An inspiring leader who energizes and motivates cross functional partners; managing up, down, and across the enterprise
Executes with excellence with a sense of urgency
Proven track record of professional results

196

Regional Marketing Director Resume Examples & Samples

Quantifies the attributes of our products/services to meet customer needs and enhance customer acceptance
Supports the competitive assessment activities of products and services through utilization of Boeing tools and industry wide resources to achieve competitive advantage
Supports development of key marketing communication strategies and messages
Turkish and English fluency

197

Marketing Director Resume Examples & Samples

Deliver a consistent, on-brand voice and content across applicable digital and social media channels and monitor results using social media analytics tools
Experience in sales and marketing roles, focused on the client decision journey for leaders of acute hospitals and health systems is preferred
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, etc, including experience using social media analytics tools. The ability to communicate on social platforms in a consistent, on-brand voice and to tweak social strategies based on findings

198

Marketing Director Resume Examples & Samples

Champion the development of breakthrough strategies and effective launch plans for businesses in Americas with an initial focus on Connected Homes
Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
Regularly analyze business portfolio performance. Drive change to investment strategy based on market opportunity and business capability. Re-direct business investment strategy and focus as appropriate with business leadership
Drive the development of the 5 year Strategic Plan enabling the business to grow faster than market. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments. Accountable for organic growth performance within NPI portfolio
Drive pricing excellence initiatives and actions with each business routinely, champion the greater utilization of the full pricing levers, data analytics, productivity pipelines and other linkages to SIOP, VPD and market intelligence so as to maximize the annual Operating Income impact from a cohesive pricing capability
With the Americas businesses and CTO conduct routine assessment of new product launch effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learned feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
Lead the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements; ensure full alignment with the Sales organization and accelerate the deployment of training for account planning and the creation & utilization of effective value proposition tools within the enterprise CRM toolsets for further efficiency optimization. Drive greater utilization of cost effective digital and social marketing techniques and increase lead generation opportunities specifically per business strategy
Support the SMP process for Americas and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise
Proactively interact cross functionally with Sales, Technology, Marketing Communications, IT, Finance, HOS Gold, HUE and other functions so as communicate routinely on key strategies, growth initiatives, learning needs, tools, infrastructures and best practice developments
With Sales & Sales Excellence leaders, drive sales performance improvements through sales deployment, funnel management, value proposition execution and sales upskilling
With Customer Experience, IT, and Sales leadership, drive improvement of net promoter and customer effort scores contributing to higher levels of customer satisfaction at better operating performance
Routinely contribute to and support the development of strategic planning initiatives including STRAP, High Growth Region expansions, M&A due diligence and other new growth initiatives
Lead team as appropriate exhibiting development, growth, and change management where needed
Bachelor’s Degree in hardware / software engineering, life science, economics or other highly analytical discipline
6+ years of commercial & marketing experience in business to business setting (including success leading marketing, business development, sales and new offering development teams and projects)
3+ years of experience managing direct reports
MBA desired with active utilization of the qualification in a diverse range of business environments and management positions – specifically software development processes and practices
Ideally a proven track record in global strategic marketing in several domains & business models; experience with product management, marketing communications, pricing, VOC and new product development
Strong financial acumen with relevant experience interacting with and assessing complex business models, diverse data sources and P&L key metrics
Demonstrated strong business acumen with the leadership and functional ability to define and implement growth strategies and translate into practical actions and metric driven operating systems
Proven capacity to be rapidly effective in a complex global business environment
Proven ability to develop, communicate and influence within complex and matrixed organizations; proactive communicator and team builder approach
Strong team player and builder, receptive to ideas from others; globally diverse
Proven project management skills, effective self starter and meets deadlines routinely
Excellent verbal, written & graphical communications skills; proficient in developing effective action orientated plans
Excellent financial and analytical skills; data driven and focused on fact based assessments leading to economic outcomes and other quantifiable deliverables with plans for achievement
Organized and able to manage multiple priorities effectively
Proven ability to take actions, manage risks intelligently, prioritize and implement effective solutions in a timely manner
Ideally a strong background in commercial and marketing industrial Business to Business roles with proven impact on growth
Seeking practical experiences with extrapolating strategies into practical business plans; new product development cycles and successful launch & commercialization activities
Coach and trainer mentality, able to build, lead and motivate teams directly and indirectly

199

Marketing Director Resume Examples & Samples

Leader of the NA Consumer and GDO businesses, oversees strategy, planning/forecasting, operations, sales execution for the GSD organization
Directly manages the NA Consumer GDO services sales resources supporting POS voice and chat sales queues
Develops and approves strategic sales plans and initiatives to attain maximum sales volume and develop maximum potential volume from all markets for the organization's services
Represents NA Consumer and GDO during regular business and ops reviews and all executive operational and readiness reviews
Track key operational metrics – Units, Revenue, Margin, SRU, SMU, GM%, Upsell attach rates, LOB mix, Price Band mix and performance vs. plan/CTB, Discounting rates
Oversee the continued development of the services sales coaches and the coaching playbook, NH training and services deep dives, PIP policy, SPIFs/Contests, Rewards/Recognitions
Directs the development of sales plans, strategies, objectives, policies, and procedures that conform to broad corporate objectives
Perform/contribute to analytics related to merchandising/promotion effectiveness
Defines the Revenue/Margin/SRU/SMU forecasts/plans for fiscal year, fiscal quarter, fiscal month and fiscal week. Also defines these plans at the LOB level. Provides monthly SRU/SMU quota for the Voice and Chat sales queues
Directs initiatives of critical importance to Dell/SDS/CSB. Breaks new ground; changes and shapes consumer services business
Analyzes long-term impact of new or anticipated strategies
Creatively and strategically delivers on key business objectives
Works in partnership with senior management to establish and achieve business goals. Uses negotiation and influence skills to manage key stakeholder relationships
Applies deep understanding of online/offline sales motions in order to develop strategies/tactics to increase revenues and enhance the customer experience
Identifies/recommends/develops future products/offers/campaign enhancements to drive Q/Q and Y/Y growth in the services business
Works with the Services PG team to develop new products and scope to deliver best in class/best in industry support experience to our customers at industry leading cost/price points
Develops and implements operational strategy within the context of Dell’s overall, long-term business strategy
Remains current on market trends and identifies opportunities to increase sales and exceed customer expectations
Leverage Dell Advantage, Dell Financial Services, and S&P to co-market and co-merchandise services offerings
Any combination equivalent to a Bachelor’s degree in Business, Marketing, Engineering or related field with a minimum of seven (7) years related experience
Minimum 5 years sales experience and exceptional knowledge of sales tactics and techniques
Ability to influence senior and executive leaders
Strong analytical abilities and experience with developing a business forecast
Strong written and oral and communication skills as well as presentation skills

200

Marketing Director Resume Examples & Samples

Experience leading sales and informational presentations
Proficient in Microsoft Office and Adobe Creative Cloud, Photoshop, Illustrator, In Design
Graphic design skills (e.g. flyers, brochures, videos); knowing MAC is a plus
Excels in social media/on-line marketing (e.g. Facebook, Twitter, Instagram)
Able to work independently and efficiently

201

Marketing Director Resume Examples & Samples

Responsible for planning, development and implementation of all of HBHC marketing and growth strategies
Use sales forecasting and strategic planning to ensure the sale and profitability of products
Conduct economic and commercial surveys to identify potential markets for products and services
Using sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics and trends
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
Responsible for all development efforts into new, profitable differentiated markets and applications of the products
Direct responsibility for the optimization of sales volumes, prices, market share, and contribution margin for specifically designated application sectors
Bachelor’s Degree in Business, Engineering, or equivalent technical field
At least 10 years of relevant work experience
Global or multi-national exposure
Proven results of strategic marketing and developing new opportunities
Experience of developing and managing budgets
Proven sales development record
Master’s Degree in relevant field
Experience with Plastic Packaging or in the Health & Beauty Homecare industries

202

Marketing Director Resume Examples & Samples

Profile market & customer needs to provide insights into planning process, from multiple sources: SBU sales/marketing teams, primary and secondary market research, customer interviews, industry analysts, and mining of internal customer data
Strong leadership and relevant management experience
Develop GTM (go-to-market) plan to enable market adoption of the roadmap and work with all relevant teams to ensure execution. Target market prioritization, define sales motion, effective positioning and merchandising of product
Measure and analyze existing products for opportunities to innovate and improve
Manage solutions roadmap lifecycle: inventory existing capabilities, rationalize offers, validate position in light of competitive changes, measure performance of launched offers and develop required growth or exit strategies

203

Marketing Director Resume Examples & Samples

Plan, develop, and ensure implementation of multi-dimensional marketing efforts
Develop, plan and lead execution of marketing strategy using key findings that result in a profitable concept-selling format
Initiate financial analysis in support of new product launches, pricing reviews, strategic development, and cost saving initiatives
Cultivate relationships with vendors to ensure the strategic development of product portfolio
Develop and lead product positioning strategies and supporting tactics
Develop and lead sustainable, disciplined market research processes and practices, to include competitive research, market segmentation, customer research (primary and secondary), behavior modeling research and data base management
Develop marketing communication plan for the Industrial portfolio
Support internal associate communications of key marketing and business messaging
Gather and maintain competitive market analysis
Manage people, processes, budgets, performance management, compliance activities, and associate development as required by the job
Understand and demonstrates Essendant’s’ Core Values
Ability to leverage social media and web/broadcast systems
Ability to engage key supplier initiatives, investment an sponsored advertising
Capable of working under tight deadlines and managing multiple projects
Communicates effectively and persuasively to achieve business goals across all forms of communication, with all constituents
Ability to oversee the work on 15+ publications and meet all deadlines
Superior problem solving skills, particularly strong math skills
Ability to oversee event planning initiatives owned by Marketing team
Continuing education and professional development: participate in professional trade groups, stays current with business, industry and cultural trends and developments
Strong working knowledge of Microsoft Office, Adobe Acrobat, Adobe Suite, and other related Microsoft tools
Able to navigate through ERP system and strong analytical tool knowledge
Ability to lead Marketing team over multiple locations on the East Coast; traveling to Largo, FL facility and other locations throughout the US as warranted
Bachelor’s degree in Business required, MBA or other advanced degree preferred
8 –10 years of marketing experience
Experience with both Business to Business and Business to Consumer Marketing
Experience with oversight of retail marketing

204

Marketing Director Resume Examples & Samples

Bachelor or master degree
Min. 10 year experience in related area in multinational companies, thereof 5 years in management positions
Speaks and written in proficient Chinese and English
Strong in leadership and communication

205

Marketing Director Resume Examples & Samples

Work closely with head of investment marketing and other stakeholders to define planning and investment narrative – how we talk about and message our planning and investment capabilities
In partnership with the product teams, develop and maintain the investment calendar tracking all products and planning related activities and corresponding marketing efforts. Manage and deliver against all key milestones
Becoming the champion of our planning process - become the SME, concept and deliver new tools and digital experiences to showcase our planning capabilities
Collaborate with internal and external content partners such as the Private Bank – to identify relevant investment for our financial advisors and clients
Creating marketing campaigns to promote new product launches and cross-platform initiatives
Manage end-to end process for investment and planning efforts – collateral, content or targeted campaigns
Partner with technology and digital on streamlining online client experience including public pages and secure site experience
Partner with internal communications teams on field engagement and preparedness efforts for new collateral or content
Coordinate required legal and compliance approvals of related project/campaign marketing and communications materials
Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
Demonstrated success in developing collateral and implementing marketing programs
Ability to prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders
Collaborative working style and experience in working in cross-functional teams
Strong digital, publishing or related online experience
Superior communications skills, both verbal and writing and editing
Proven ability to manage complex projects and processes to deliver results with multiple deadlines and shifting priorities
Bachelor’s degree in relevant area, MBA a plus
6-8 years of experience in Marketing and Financial Services industry
Series 7 and 24 licenses are preferred

206

Marketing Director Resume Examples & Samples

Work closely with Sr. Director to define and align the organization behind Quaker's long-term innovation vision, strategy and roadmap including brand architecture & guardrails, growth vectors, and destination portfolio
Lead team of 3 to significantly increase the value of our pipeline and develop a bold innovation calendar for 2019-2021 that can significantly step change the brand's growth trajectory (2-3x) and advance its leadership in nutrition
Oversee the front-end innovation process across the Quaker portfolio by working with innovation agencies and consumer insights to identify new consumer driven innovation platforms each with strategic business case, qualified product concepts, and multi-year runway for growth (prioritized ideas will be then developed in Stage Gate by Innovation Commercialization team)
Partner with insights to conduct deep immersion into our new nutrition-forward consumer design target and uncover unique insights as springboard for all our future innovation
Act as primary liaison with our Global Nutrition Group, ensuring alignment behind strategy and resourcing and partnering across pipeline priorities
Work with strategy team to conduct adjacency analysis to identify potential white spaces for further expansion and investment
Partner with insights and nutrition science to deepen our foresights and trend monitoring capabilities in order to stay on the forefront of the evolving nutrition trends and deepen our knowledge base
Partner with R&D / Supply chain to ensure close alignment between innovation agenda and long-term R&D / Supply chain priorities identifying critical technical unlocks and new capabilities needed to deliver growth
Partner with Innovation Commercialization Director to manage Quarterly Prioritization Review process for the organization
Work closely with Sr. Director to step change Quaker's innovation performance through experimentation, thought leadership, new capability building, and enhanced culture of creativity and breakthrough thinking
8 years experience in marketing, innovation, strategy, consumer/customer promotions; experience with consumer packaged goods preferred
Demonstrated ability to define vision and strategy
Demonstrated ability to develop and cultivate relationships and lead cross-functional teams
Experience with senior executive level communication
Excellent multi-tasking and prioritization skills
Comfort operating in an autonomous and fast-moving environment
Ability to analyze consumer research, and syndicated data and trends, and translate data into compelling insights
Creative, big picture thinker and problem solver with a passion for nutrition and driving change
Must be willing and able to travel 10-15% of the time

207

Marketing Director Resume Examples & Samples

Project manage the annual global Sector Conference
Develop a sector marketing plan (from PR through to Direct Mail, Interactive, Events, collateral, DHL.com), including stakeholder alignment and execution
Build relationships with the divisional Marketing teams for the respective sector and leveraging what they do
Contribute / lead content generation for the respective sector (drafting, leading review rounds, and finishing Marketing deliverables): invite emails/ registration page, sector intranet/ iShare pages, dhl.com pages, solution profiles, articles for Delivered (customer magazine), media material
Digital / dhl.com ownership for the respective sector
Foster exchange of best practice across the marketing teams
Measure deliverables and processes, analyse the effectiveness and identify opportunities and improvements
Work with the agencies to deliver against approved plans
Interface with regions and countries to maximize leverage for the respective sector
Measure marketing deliverables and processes, analyze the effectiveness and identify opportunities for improvement
Functional project: Lead a functional / best practice xSector initiative – details TBD
8-10 years’ experience in content generation preferably in a Marketing or Consulting context
5-8 years’ experience in project/ event management
5 years’ experience in the logistics desirable
Bachelor's degree (business or equivalent)
Post graduate degree (desirable)
Language(s): English (German desirable)
Project management skills/ experience
Writing and editing skills
Opinionated team worker; engaged
Attention to detail; continuous improvement spirit in search of excellence
Quick learner interested to understand logistics @ DHL
Strong reporting and analytical skills
Able to set benchmarking and measurement standards
Engaged and positive person
Excellent meeting facilitation, presentation and communication skills
Strong understanding of marketing tactics and planning processes
Demonstrate exceptional positive attitude, aptitude to adapt to change, and boundless creativity
Able to thrive in a collaborative, corporate environment with professional and positive attitude
Self-motivated team player with the ability to thrive in a fast-paced environment
Strong negotiation skills with understanding of the implications of decisions that are made
Understanding of creative marketing execution process
Critical thinking, strong organizational skills and accuracy

208

Marketing Director Resume Examples & Samples

Provide strategic leadership and professional development for a team focused on managing Allstate’s social presence, content strategy & creation, and digital marketing expertise
Define the holistic strategy and gain approvals to develop winning marketing programs that activate consumers within Allstate’s social footprint – including Facebook, Twitter, Instagram, and others, and encourage repeated visits to Allstate.com
Monitor evolving market conditions, consumer preferences, emerging technologies, social media metrics and relevant digital trends to enhance digital capabilities and identify implications for social programs, ensuring adherence to financial regulations and reinforcing Allstate’s position as an industry leader
Partner with e-business to understand social listening to gain marketing insights, identify and respond to customer issues, enhance performance of existing programs, provide a voice of the consumer, drive operational improvements and increase knowledge sharing with various internal partners
Guide the identification and pursuit of emerging digital technologies with the broader consumer marketing team that can enhance the experience for consumers and increase conversions of call to actions for digital marketing efforts
Cultivate and maintain relationships with bloggers and other social media influencers across multiple categories and interests
Develop and grow partnerships with creative agencies, social media thought leaders and media companies to help grow a relevant social footprint to scale. Cultivate and maintain relationships with bloggers and other social media influencers across multiple categories and interests
Lead development of a content strategy for Allstate that drives engagement and brand relevance with customers. Partner with consumer marketing, ebusiness and media to deploy
Serve as subject matter expert and social media evangelist to internal stakeholders, providing strategic social media expertise to integrate social media best practices within their consumer-facing processes and digital programs
Drive social engagement and integration strategy across online social communities, maximizing inherent differences while presenting an integrated, relevant experience for consumers
Provide strategic leadership and management of social Programs, budget, and resources across the consumer marketing social media portfolio
12 to 15 years of marketing experience with a specific focus on digital experience within a corporate and/or agency environment; ideally over three years focused specifically on social media
Experience within the insurance and/or financial services industry is a plus. Social Media experience within a F500 company a plus
A clear passion for all things digital and understanding of digital and an avid user of the social media landscape (beyond Facebook and Twitter)
A proven track record of leveraging social across mainstream and emerging social technologies to achieve measurable business results
Knowledge and experience with non traditional marketing techniques including development of branded content
Consumer-centric predisposition and demonstrated ability to strategically use social media as a tool to establish and enhance meaningful relationships with consumers, deliver useful content and drive growth
Adept change agent with a healthy sense of urgency; passionate experimenter with proven experience in the innovate-iterate-improve cycle
Proven ability to manage a social media discipline within an organization, including managing team growth and development, agency/vendor sourcing and management, budget administration and planning
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
Proven expertise in communications and story-telling, with an ability to teach and champion the use of social media best practices within the organization
Ability to think strategically and execute tactically
Demonstrate a collaborative approach to achieving business results and working across internal teams
Ability to work within a fast paced environment with little direction

209

Marketing Director Resume Examples & Samples

Leading our digital wealth management (DWM) marketing efforts – crafting the go-to-market strategy with product and business partners and executing against the key deliverables outlined in the plan
Working closely with analytics and research partners on harnessing key consumer insights and guiding the segmentation strategy
Represent the marketing team at key DWM work stream meetings focused on roadmap development, product strategy, design and UX and technology implementation
Develop the full customer journey map for new DWM products and the communications touch-points required to service and engage these clients. Help guide the customer experience and build necessary marketing architecture to support the strategy
In partnership with digital, brand and marketing partners, deliver on all strategic and tactical marketing deliverables for digital wealth management products – brand guidelines, value proposition, content, collateral, client communications etc
Help define the role of thought leadership and editorial content as part of the DWM wealth management experience
Develop and implement marketing programs and compelling campaigns aligned with acquisition and deepening goals. Identify and leverage data-driven insights. Work with key marketing partners to define messaging and channel plan, test and learn agenda and measurement approach
Partner with internal communications teams to ensure awareness and preparedness for key initiatives and efforts
Partner closely with other wealth management LOBs at J.P Morgan Chase on all digital wealth management initiatives
15+ years of experience in financial services marketing, ideally with retail wealth management firms of repute
Experience using a wide range of channels to drive client acquisition is preferred, including direct marketing and indirect / distribution marketing
Strong digital marketing expertise – including launching digital products, implementing large digital campaigns
Proven expertise in developing brand identity and value proposition, as well as messaging strategies based on research and insights
Experience in defining customer journeys and shaping client experience and client engagement programs
Strong writing and editorial skills
Strong interpersonal communications and presentation skills
People leader with strong manager skills – recognized for the ability to communicate a vision and inspire editorial teams
Entrepreneurial spirit. Can manage ambiguity and operate in matrixed organizations
Ability to collaborate and influence across lines of business at multiple levels. Build strong relationships
Maintains rigorous standards to manage all controls and compliance requirements
Series 7 and 24 (preferred, not mandatory)

210

Marketing Director Resume Examples & Samples

Build and lead an energetic and effective Marketing Team and the organization to meet the corporate business objectives
Lead the overall brand strategy, planning, marketing program development, implementation and evaluation for new and existing products and services across China and target segments
Oversee the functions of branding, advertising, public relations, consumer insights and market research and communications
Review local developed marketing program content and campaigns. Ensure go to market messages are consistent, relevant and effective
Execute the programs across multiple channels in meeting established ROI goal
Manage annual and monthly marketing budget updates

211

Marketing Director Resume Examples & Samples

Plan, evaluate and improve the efficiency of business processes and procedures to enhance quality and efficiency
Put in place the organizational structures and controls to ensure effective operation of the business
Represents Sailun Jinyu in the local market external relations in industry and governmental affairs
Build a high performance and capable organization
Hire, manage and develop employees to meet the organization’s expectations for productivity, quality, growth and profit
Consciously create a new workplace culture that is consistent with the overall organization’s goals and that emphasizes the identified mission, guiding principles, and values of the organization
1) Collaboration
2) Strategic Agility
3) Customer Knowledge
4) Entrepreneurship
5) People development
6) Change management

212

Marketing Director Resume Examples & Samples

Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets
Creates a winning team culture and work environment within area of influence
Is responsible for the overall direction, coordination, and evaluation of the Lebanon-based product program manager, marketing services manager, and price administrator and directly supervises one nonexempt employee
Plans and oversees advertising and promotion activities including but not limited to print, online, electronic media, social media and direct mail
Performs brand management functions throughout all product lines, promotional materials, marketing events and distributor’s activities
Evaluates and recommends distribution channel development programs and serves as liaison with outside marketing agencies on ongoing promotional campaigns
Oversees and evaluates market research and adjusts marketing strategy to meet changing market needs, competitive product, new product entrants and market conditions
Oversees development and production of product literature, promotional and collateral materials for future and existing products
Oversees the collection of customer feedback and input into decisions surrounding product enhancement, customer experience, pricing and programs
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
Maintains and consistently updates all sales collateral and PowerPoint presentations
Develops and recommends product positioning to produce the highest possible long-term market share
Supports the sales department with activities including but not limited to sales meetings, customer visits, presentations, schools, factory tours and others
Oversees development and maintenance of customer database and/or customer relationship system (CRM)
Manages the structure of the marketing group to ensure fulfillment by the top performing team that aligns with organizational objectives
Conducts marketing surveys on current and new product concepts, and provides feedback for future product development
Guides preparation of marketing activity reports and presents to executive management
Maintain highest ethical standards and follow the A. O. Smith Guiding Principles
Bachelors of Science in Marketing or related field required; MBA or Master’s degree in related field preferred
10 or more years of demonstrated leadership/marketing team management experience. Ability to effectively manage a team of professionals is required
Prior marketing experience in a technical and/or related industry, such as HVAC/plumbing/mechanical or building products, in an equivalent role is also necessary
Knowledge of SAP, Microsoft Excel Spreadsheet software and Microsoft Word is needed
Strong managerial skills with detail-oriented research ability. Must work well in an energetic environment while striving to meet high goals
Ability to effectively communicate to a wide range of stakeholders, ranging from top management, to customers, to the general public
Must be proficient with Microsoft PowerPoint and presentation development
Experience with social media marketing a plus

213

Marketing Director Resume Examples & Samples

Assists Brand Director and Strategic Planning Sr. Manager in development of the Vectibix Brand Plan
Leads the development and execution of the Vectibix Oncology promotion plan
Leads the development and execution of Launch Plans for new indications
Leads the development and execution of the Direct to Patient campaign
Determines and optimizes the marketing mix by audience
Develops detailed and effective communication plans and messages
Develops and refines Customer segmentation and targeting
Oversight for Oncologist and nurse advisory boards
Oncologist and nurse opinion leader plans
Leads label changes and updates for all promotional materials
Point for National accounts, POA, and programs
Leads the development and execution of Semester meetings and training plan
Aligns with Sales leadership on Sales Representative directives, POA, training
Sets objectives for Field Insights team
Website and digital strategy development and execution
MAC management and prioritization
Trade show plan
Database report implementation
Staff management and development
Doctorate degree and 4 years of marketing experience
MBA in business or health sciences or additional education in biology, chemistry, life sciences
10+ years of pharmaceutical industry experience with focus on marketing or sales including developing market strategies and executing tactics, and responsibility for revenues
2+ years of experience and understanding of health care delivery systems with particular emphasis on payor, key customer and channel segments
4+ years of experience with oncology population and health care delivery systems
Field management experience
Knowledge of oncology, especially metastatic colorectal cancer
Track record of increasing responsibility within marketing

214

Marketing Director Resume Examples & Samples

Bachelor’s degree with a minimum of 5 years in a B2B Marketing role leading a team of people
Proven experience with organic and paid search, online marketing and social media marketing
Branding experience across all marketing channels including design direction
Advanced knowledge of PowerPoint
Proven ability to “get it done” and make a contribution quickly; able to pivot based on changing priorities and business demands

215

Marketing Director Resume Examples & Samples

The Marketing Director will manage the relationship with the US NDB ventures for the marketing team and act in a senior advisory role to them
Understand the business of the venture, its launch or growth plans and its marketing and communications needs
Coordinate and manage the NDB communications resource
Develop plans for supporting each venture within the Marketing team’s model
Drive the development of the Marketing Playbook, including best practices and ideas on marketing strategy, customer acquisition, engagement, retention, social media, PR, brand, customer research and business analytics
Partner with the Marketing Operations team to evangelize the importance of building a robust Growth Platform into a venture at the earliest stage possible
Support the Operations team during the pitch, deployment and maintenance of the Platform to ensure that the venture has the support they need
Work closely with prioritized NDB portfolio companies on messaging strategy and production, content development for social media and other communications, brand development and customer research
Identify and scope marketing consulting projects with the ventures
Serve as a conduit of knowledge sharing between/among BBVA, the companies it acquires, the companies it invests in, and the businesses it incubates organically
Monitor and collect key metrics around each venture’s business including user acquisition costs, conversion rates, engagement rates, satisfaction and renewal rates
Partner with the venture management teams to craft a core positioning and marketing message for all products based on key features/functionality
During early phases of ventures’ life, manage development of creative materials including for app store submissions, website pages, product videos, and collateral materials
Provide competitive tracking and analysis including insight on value propositions, business models and features/functionality of competitors
Work with the Marketing Ops team to understand product usage and customer behavior and adapt messaging strategies and tactics as necessary. Develop a segment-based view of user base and educate internal and agency partners on customer insights

216

Marketing Director Resume Examples & Samples

Establish short and long-term global strategic plans and programs for marketing programs/services, resulting in optimal growth, sales and profits
Develop innovative strategies in response to customer needs and changes in market and business priorities
Align with Corporate Accounts team to drive customer-centric value propositions and programs aligned with an Enterprise Selling globally
Lead and drive global coordination for (1) identifying opportunities with global customers and (2) leveraging processes, tactics and innovation across regions
Lead and develop high performing team of Marketing associates, including ongoing performance feedback and coaching, setting objectives and development plans, training, annual performance appraisals to ensure associate development and the attainment of operating objectives
Participate in ongoing customer interactions that contribute to business insights and results, and train team on Voice of the Customer techniques and toolbox
Identify and capture customer problems and opportunities and leverage to develop and implement solutions
Develop multi-year new product development strategies for assigned market segments, and follow disciplined product launch to drive penetration and top line revenue
Develop and review multi-year and annual market segment Business Plans that leverage multiple sources of growth to achieve division and functional objectives
Lead development of product lifecycle planning for all critical product categories, including innovation, margin improvement and growth strategies
Bachelor’s degree with 15+ years professional sales & marketing experience; or
MBA with 8+ years of professional sales & marketing experience
5+ years’ experience leading and coaching high performing teams
5+ years’ experience working with cross-functional and global business units defining marketing vision and strategy
Proven track record of managing and developing direct reports
Strong business acumen, strategic planning capabilities, and well-developed leadership qualities
Business-to-business marketing experience
Ability to communicate effectively with all levels of the organization

217

Marketing Director Resume Examples & Samples

Develop campaigns for acquiring and retaining customers through data-driven and ROI-based user acquisition and retention strategies
Test, optimize and scale marketing channels across PPC and paid Facebook campaigns
Support global markets and oversee campaigns in US, Canada, Mexico, and Asia Pacific
10+ years of marketing experience, B2B experience preferred
Knowledge of Marketo and Salesforce
Experience with paid marketing and demand gen strategies
Must have high level of interpersonal skills to communicate with team and to be able to interact with individuals at all levels of the organization
Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands

218

Marketing Director Resume Examples & Samples

Bachelor’s Degree in business-related field such as Marketing, Finance, Economics, or Strategy
5+ years of experience in marketing or advertising
Passion for marketing and consumer psychology
Willingness to travel >25% of the time
MBA Degree
Experience working within a large CPG company
Beer/alcohol beverage industry knowledge
Understanding of the selling process, retail environment, and distribution network

219

Marketing Director Resume Examples & Samples

70%
30%
Position experiences
10+ years corporate brand marketing or advertising agency planner experience with good strategic thinking capabilities
Language Skills：
Certificate Required
Other Special requirement
Has passion in insight and marketing
Good communication/writing skill that can articulate the objectives, tasks and key ideas clearly
Proactive and Self-motivated
Able to work independently and able to work under pressure
Good logic thinking and creative
Good interpersonal skills to be able to work across all divisions
Social and digital experience

220

Regional Marketing Director Resume Examples & Samples

Lead the local marketing team to create commercially focused marketing plans for every country
Ensure the local marketing team successfully execute the activities in every country marketing plan
Manage the local marketing team to maximise the performance of marketing activity against agreed KPIs
Ensure the local marketing team maintains a watching brief over digital activity for their country, driven from the global digital team, as an integral part of every country marketing plan
Oversee the implementation of the marketing strategy by the local marketing team
Lead the day to day activities of the local marketing team, ensuring marketing objectives are achieved

221

Marketing Director Resume Examples & Samples

Develop strategies for new business development in key business lines of Brokerage, Property Management, Facilities Management, Project Management, and Capital Markets
Develop and implement annual marketing plan and budget for all marketing related activities
Prepare annual advertising budget
Develop annual calendar of events
Coordinate arrangements for all employee and client events (i.e. The State of Real Estate®, quarterly wrap up meetings, summer employee events, holiday party, etc.)
Work with brokers and property managers to prepare presentations and proposals to perspective clients on an as needed basis
Attend prospective client meetings, as requested, to discuss marketing services
Prepare case studies for major assignments as needed
Prepare maps, charts, graphs, and other materials as necessary in conjunction with the research department
Work with printing firms to coordinate production of materials
Coordinate and maximize local company sponsorships
Oversee local, civic, and charitable involvement of local office and associates
Identify opportunities to develop editorial content that positions Cushman & Wakefield as an industry leader; proactively promote content to media outlets
Communicate extensively with management and associates about marketing services, promotional campaigns, etc
Oversee and approve the design of all market collateral (e.g. research reports, property flyers, professional profiles, etc.) for brand compliance
Supervise production of quarterly snapshots and annual market report for Office, Industrial, Retail, and Capital Markets
Promote market snapshots and reports to local media
Supervise internal Marketing personnel

222

Marketing Director Resume Examples & Samples

Measure and report on all lead generation activities, and provide an analysis of the ROI associated with all Target SP Marketing activities
Manage the full process to run effective Trade Shows
Generate and distribute leads to the sales organization from all channels
Drive brand building activities at local and national level, focusing on target sector Trade Associations and Trade Shows - including traditional marketing, online opportunities, and segment-specific public relations, to deliver leads for the organization
Provide strategic direction for the company’s digital activities and develop and implement online marketing plans to drive customer engagement as well as increase sales from our online shop
Support the annual planning process for the Marketing function
Support internal communications efforts to drive colleague engagement and position the company properly to various stakeholders
Manage a small team of Marketing professionals to achieve department goals
Manage Self: Managing emotions to remain calm, focused and optimistic while dealing with a constant stream of demands
Coach and Develop: The encouragement of long term development of others to build capability
Work with Others: Building relationships and collaborating with others (e.g. customers, colleagues, partners & suppliers) to achieve our mission
Display Leadership: The ability to inspire others to achieve Target SP’s objectives and to hold them accountable for high standards of performance

223

Marketing Director Resume Examples & Samples

Directly lead a team of 10+ trade marketing professionals
Oversee the performance management and personal development of all trade marketing team members
Serve as a key contributor to overall trade marketing strategies
Ensure the effectiveness of the trade marketing team
Ensure trade marketing delivers against all performance benchmarks
Interact with key cross functional groups including sales, finance, card partner management, corporate marketing, category management, merchandising execution, displays/fixtures and promotional marketing and partner
Develop strategic marketing opportunities based on customer and partner interaction and understanding of the pre-paid category
Drive an effective promotional marketing process designed to maximize merchant and partner promotional activity and effectiveness
Own the development and implementation of all trade marketing and partner processes to ensure high team functionality
Build customer relationships through providing marketing expertise
Serve as the “voice” of trade marketing internally and externally
This person will also be responsible for other task and responsibilities as assigned
Proven track record in trade marketing, sales, customer management and team leadership
Preferably has led a large trade marketing function at CPG company
Strong people leadership and development skills
Able to create and articulate detailed and complex strategies
Strong process and analytical skills
Solid promotional marketing skills
Effective at working across functional groups and interacting with all levels of management
Proven track record of previous direct leadership
Bachelor's Degree- preference in Business Administration, Marketing, Communications
This position is eligible for the Employee Referral Bonus Program #LI-GL1

224

Marketing Director Resume Examples & Samples

Provide subject matter expertise to drive profitable revenue via direct reporting relationship with the Marketing & Communications leadership and other business leaders within the market
Develop and execute the market specific marketing, communications, and business development plan to support the market marketing and business objectives
Ensure global standards are applied, and brand positioning is supported for all Marcom activities within the market, including

225

Marketing Director Resume Examples & Samples

8+ years marketing experience, ideally in a general marketing position that was responsible for growing the business and included responsibilities for product marketing, marketing communications, customer acquisition, customer engagement and retention
Must have worked with consumer brands; financial services experience is a bonus but not required
Must have experience in marketing technology start-ups
Must be creative, flexible, highly organized, and comfortable in a rapidly evolving environment
Familiar with range of qualitative and quantitative research and analytical tools and techniques
Hands-on operator who has a strong execution orientation, but who can understand and develop higher order strategies
Direct experience in launching global marketing campaigns is important, as most NDB ventures will eventually be operating in multiple countries
Experience with marketing mobile apps designed for Android and iOS devices
Team player who has a persistent commitment to collaborate across teams
Quick learner who has the ability to solve problems independently
Ability to work with minimal guidance and a minimal team, to manage external teams, and to collaborate and coordinate with internal stakeholders
Demonstrated understanding of mobile advertising campaigns, social media based marketing, and tools for promoting viral growth
Superior audience-centricity, relentless advocate for users across the organization
Fluency in Spanish is a plus

226

Regional Marketing Director Resume Examples & Samples

Develop, implement, execute and monitor annual marketing plan(s) for region
Develop partnerships and collaborate with local and/or regional business partners in development and execution of marketing strategies, i.e. EGM’s, Call Center, Revenue Management, Business Development, Ecommerce, etc
Conduct weekly review and analysis of marketing plan(s) execution and budget variance versus plan, with reporting of variances and recommended course corrections to VP Operations and/or Executive GM’s
Ensure that regional and local marketing strategies and programs align with broader WVRNA marketing strategy
Oversee and ensure development and maintenance of calendar(s) depicting local marketing events and sponsorships, and submit/review with VP Operations and/or Executive GM’s
Oversee and ensure set-up and maintenance of correct source coding and tracking mechanisms, and monitor success of campaigns, both online and in the call center with reporting of campaign results to VP Operations and/or Executive GM’s
Oversee and/or coordinate (as required), ResortQuest/WVRNA marketing presence at local events and sponsorships
Provide support and expertise for events and marketing programs that promote the business, location, region and/or the industry
Ensure development and maintenance of relationships and reputation with local Chamber, TDC's and CVB's. Pursue and/or support pursuit of potential sponsorship of local key events. Ensure local attendance at sponsorship events, activities and TDC and CVB board meetings
Review, edit and/or develop basic advertising drafts (including e-mail campaigns, collateral, print media, landing pages, etc.)
Manage the design and placement of product advertising across a variety of media in the region and/or at the local level
Oversee public relations and press release opportunities
Oversee development and/or edit and finalization of owner and homeowner communications, including newsletters, websites and related materials
Attract, develop and retain exceptional marketing talent (associates), providing ongoing leadership for team members
BS or BA degree in Marketing, Business, Communications, P/R or related discipline, or equivalent education and experience
Minimum 5 years of marketing experience in consumer advertising and promotion planning and implementation, preferably with an advertising agency or leisure travel, entertainment industry
Minimum 7 - 10 years marketing experience, including experience in the leisure travel industry, along with minimum of 3 years in marketing leadership role
Working knowledge of MS Office required, including presentation and graphics skills. Must have excellent written and oral communication skills and excellent presentation skills

227

Marketing Director Resume Examples & Samples

Develop a sophisticated and detailed understanding of Teradata Product Quality Solution and be able to critically evaluate and compare competitive offerings
Evangelize the details and differentiation of the Teradata Product Quality Solution to customers, prospects, press, analysts and other influencers
Keep abreast of enhancements to competitor technology and of relevant developments in the wider IoT, product quality & maintenance applications and solution landscape; understand their implications for Teradata
Drive market awareness for Teradata Product Quality Solution by developing compelling marketing collateral and thought-leadership materials; and track key market awareness metrics to ensure share of voice for Teradata in wider solution space
Work with the corporate marketing organization to drive content & messaging plans for key external events and participate as a direct presenter when required
Collaborate with demand generation organization to drive market demand and awareness through strategic marketing planning, and development of creative & other assets
Empower the global field organization with relevant sales tools and training materials and support development of sales training programs and internal communications to ensure that the field organization understands how to sell and position Teradata Solution
Work with the corporate R&D and solutions management organizations to understand and influence future roadmap direction and ensure that market and competitive requirements are included in the planning process
Work with customers and document success of Teradata Analytic Solution
Own and improve website and social media presence to drive market awareness and sales conversions
Manage win/loss assessment and analysis
Develop effective collateral to support solution, such as sales presentations, white papers, proposal modules, data sheets, animations, web pages, press releases, …
Develop an understanding of customers, their needs, and how to convey the benefits of your product to them
Develop strong relationships with cross functional teams including product management, engineering, sales, industry marketing, and customers
Participate in internal cross-functional release planning meetings, representing the marketing function and your goals for the Solution
Bachelor's degree in marketing or computer science
10+ years of work experience in solutions marketing or consulting services marketing
Experience working with a cross-functional team of diverse marketing resources (local and virtual) from inside sales, solutions marketing to demand generation resources
Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and manage time effectively
Effective written and verbal communication and dynamic presentation skills
“Get stuff done” attitude to produce compelling marketing and solution content
Preference: Experience in IoT and manufacturing applications & solutions space

228

Marketing Director Resume Examples & Samples

Develop a sophisticated and detailed understanding of Teradata Customer Journey Solution and be able to critically evaluate and compare competitive offerings
Evangelize the details and differentiation of the Teradata Customer journey Solution to customers, prospects, press, analysts and other influencers
Keep abreast of enhancements to competitor technology and of relevant developments in the wider Customer Management Applications and solution landscape; understand their implications for Teradata
Drive market awareness for Teradata Customer Journey Solution by developing compelling marketing collateral and thought-leadership materials; and track key market awareness metrics to ensure share of voice for Teradata in wider solution space
Empower the global field organization with relevant sales tools and training materials and support development of sales training programs and internal communications to ensure that the field organization understands how to sell and position Teradata Customer Journey Solution
Work with customers and document success of Teradata Customer Journey Analytic Solutions
Preference: Experience with customer management solutions, applications

229

Marketing Director Resume Examples & Samples

Bachelor's degree or advanced degree in marketing/fundraising strategy, digital commerce or digital engagement-related field
12+ years of experience in integrated marketing and communication field, with an emphasis on digital fundraising or e-commerce
Up to 20% travel within the U.S
Demonstrate a learning orientation, be curious and lead with compassion
High level of strategic focus and perspective and tactical ability to deliver
In-depth knowledge of electronic communication strategies, tools, and vehicles
Proven ability to develop and implement change and marketing/communication strategy for an organization
Ability to navigate, orchestrate, and work through complex issues with a strategic, tactical, and fresh perspective
Proven leadership and ability to influence and work with multi-disciplined teams
Exceptional written communication skills, including persuasive and creative

230

Marketing Director Resume Examples & Samples

Develop the service value proposition for the business unit by collaborating with Market Insights to conduct market analysis through regular customer and partner surveys; work directly with product portfolio management to identify new service offerings
Create a roadmap of services marketing programs targeting sales, customers and partners, and coordinate planning and execution across teams to deploy service messaging to differentiate products and drive the customer appreciation score
Enhance and drive utilization of corporate tools (Website, Apps, FAQs,) to increase the accessibility of product technical information to customers, distribution partners and global commercial sales teams
Consolidate the technical knowledge database and integrate the application output (technical notes, application bulletins, etc.) into the technical support and clinical applications inventory
Develop regular customer success stories using a series of creative formats including video, infographics, and blogs
Collaborate on corporate marketing efforts to represent key services messages and content
Actively engage in breakthrough projects to enhance service product offerings and represent the voice of the customer relative to service enhancement requirements
Assist Sr. Director Service Solutions in providing thought leadership to the organization around customer experience strategies
At least 7-10 years progressive business experience in medical device and/or service marketing
At least 3-5 years’ experience developing service marketing programs, preferably as it relates to medical devices
Senior brand responsibility, people management experience, product launch, experience in working with global teams and a strong understanding of product development
Experience working with customers and translating customer needs into requirements
Development and execution of successful business plans, along with a demonstrated track record of business results, a sense of urgency and big picture orientation with attention to detail
Prior experience with medical imaging equipment and/or medical imaging software (particularly X-ray) is strongly preferred
Prior mammography experience is also preferred (clinical or industry)

231

Marketing Director Resume Examples & Samples

Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
Partners with marketing colleagues to shape customer requirements for related products
Serves as leader of physician product planning advisory board for assigned product(s)/product lines
Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products
Conducts product overviews for physician and sales reps
Presents product and marketing plans to internal management
Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
Works with market research to collect all limited market release survey data and shares results regularly with management
Builds strong relationships with leading KOL’s around the world
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
A Bachelor’s degree in Engineering, Business Administration, Marketing or equivalent education experience
Ten or more years of progressively responsible business experience in a class III medical device company or equivalent
At least two years of Heart Failure disease state experience which includes product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management, highly preferred
Six or more years of demonstrated experience at a managerial level
Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business
Substantive knowledge of multiple therapy areas related to SJM therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them
A good understanding of product and market management, physician, and patient marketing experience
Demonstrated ability to effectively prioritize development projects using customer input
Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals
Documented record of delivering marketing information which adds value to management’s decision making process
Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization
Ability to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer solutions are essential
An advanced credential, such as an MBA in a relevant discipline/concentration
Professional marketing certification or designation
US Class III medical device marketing experience
Experience working in a broader enterprise/cross-division business unit model
Ability to work in a highly matrixed and geographically diverse business environment

232

Marketing Director Resume Examples & Samples

Establishes annual marketing plans for brand/product(s) and executes with product innovations
Provides forecasts for product lines and updates throughout the year
Utilizes market research to properly plan product activities
Responsible for annual financial forecasts within product line
Coordinates promotional activities with sales management
Provides sales training for managed products and updates as needed
Assesses continually competitive landscape and responds accordingly

233

Marketing Director Resume Examples & Samples

Minimum: BA/BS or equivalent in technical discipline (engineering, physics or chemistry)
Preferred to also have an MBA or Marketing degree
10+ years of applicable experience in semiconductor equipment industry
2+ years of applicable experience in technical marketing
Excellent oral and written communication skills in English
Cross-cultural collaboration skills
Good knowledge in MS Office

234

Marketing Director Resume Examples & Samples

Extensive Marketing experience: track record of devising and executing innovative marketing campaigns which impact contribution
Commercial Marketer who is passionate about delivering to the end consumer. Can demonstrate delivery of results within a market whilst it is going through significant change & transformation
Experienced people manager: proven ability to lead, motivate and inspire high performance within a high paced environment
Proactive coach and mentor: demonstrates background in developing team’s collective, and individual, skills
Excellent knowledge of home entertainment market, related sectors or Media Agencies. Constantly updates personal knowledge
Persuasive communicator: proven ability to work across functions, manage key stakeholders and influence at all levels of the business
Creative, strong problem solving & decision making skills. Able to work to tight deadlines

235

Marketing Director Resume Examples & Samples

Lead a team of 8 marketers to develop and execute strategic and tactical DTC/MCM plans for all Oncology brands marketed in the US
Be responsible for recruitment, coaching and development of direct reports to ensure a strong marketing talent in the OBU
Lead TV and digital video strategy for Neulasta along with an integrated non-TV DTC campaign to drive effective patient education
Provide leadership to marketers responsible for managing various DTC campaigns on six additional Oncology brands
Identify innovation and optimization opportunities for the DTC TV and non-TV campaigns campaigns to establish Amgen as the industry leader in Oncology patient marketing
Lead the Oncology HCP MCM team to develop strategically aligned plans and tactics and drive effective execution of brand communications
Partner with brand leadership teams to align DTC/MCM campaigns to strategic imperatives
Partner with cross-functional teams including CCOE, BAI and analytics to identify and introduce industry leading DTC/MCM approaches into the OBU
Lead the OBU agency strategy for ensuring identification and management of best-in-class DTC/MCM agency partners
Drive innovation in multichannel strategy including initiatives like integrated marketing, predictive analytics and best-in-class digital, web and social platforms
Monitor DTC and MCM industry trends to identify and capture best practices into the OBU
Be responsible for delivering on revenue and ROI objectives on the DTC/MCM investment
Master’s degree and 7 years of Marketing experience
Bachelor’s degree and 9 years of Marketing experience
MBA 8+ years of pharmaceutical marketing/advertising, experience in healthcare space with knowledge of consumer, TV, digital and HCP marketing
Proven track record for identifying, managing and developing talent; management of skills development and career aspirations of direct team members
Experience developing, managing and measuring DTC, digital or HCP campaigns along with strong agency management background
Proven strategic thinking skills along with a track record of leading execution under tight timelines
Demonstrated leadership skills in leading and influencing cross-functional teams and communication with senior leadership
Successful management of large budgets
Excellent written, oral and interpersonal communication skills
Oncology and sales experience is a plus

236

Regional Marketing Director Resume Examples & Samples

Must have three (3) or more years' successful business development and management experience
Must have postacute experience in admissions, marketing, or sales for long-term care
Experience in health care preferred
Must be able to plan, develop, organize, implement, and evaluate business development programs
Must develop and implement census development plans
Must be able to concentrate and use reasoning skills and good judgment

237

Regional Marketing Director Resume Examples & Samples

Develop annual marketing plans to increase new customer visits and existing customer frequency
Gain alignment with Operations and Franchise leaders for ongoing refinement of marketing strategies
Guide local sports sponsorship and other partnership activity
Leverage market specific sales/order data, historic marketing initiatives performance and customer analytics to optimize market-level programs and grow overall brand performance
Provide training for market-wide and store level leadership around marketing execution
Manage and direct local market agencies; collaborate with them for development of marketing tactics and various media plans; partner with Operations, co-op and Marketing leadership to complete twice yearly agency evaluations
Create programs that grow loyalty program membership at the market and store level
Provide comprehensive marketing analysis and tactical recommendations to opportunity markets
Collaborate with franchise business partners to drive new store sales through consultation and recommendation of effective strategies
Analyze sales results of key promotional efforts to provide conclusions and recommendations
Gain and share in-depth market and competitive knowledge for assigned markets to include: competitors marketing strategies; emerging threats; market pricing; store level marketing needs and market level opportunities
Form Co-Ops, manage budget and establish appropriate management processes and procedures
Ability to perform root cause analysis of market-level issues and recommend strategies to address
Competitive and sales analysis
In-depth knowledge of and ability to be conversant in, all marketing elements mix; advertising (broadcast, print, digital), media (broadcast & digital), PR, special events, charitable partnerships and social media
Compelling presentation skills for small and large groups
B.A. degree in Marketing/Advertising/Business or related field required
Minimum 7 years marketing experience required with a significant percentage in the restaurant or retail industries preferred, specifically

238

International Marketing Director Resume Examples & Samples

Minimum requirement of 12+ years progressive experience in a Business Development, International Business, and international marketing related experience in a service oriented, cross cultural environment
Proven experience recruiting international students to attend academic and/or English language programs in a US setting, private sector Higher Education; Experience developing networks with international educational institutions, agency services and ESL programs
Experience developing a high-level marketing plan and seeing it through to completion
Demonstrated experience managing a budget and goal attainment
Demonstrated leadership experience, including leveraging the capabilities of a wide range of people and ability to inspire others to high levels of performance
Results-oriented leader focused on strategic goal attainment
Strong interpersonal skills; effective team and partnering skills; and an entrepreneurial mindset
Ability to quickly develop and manage both internal and external relationships across cultural and geographical boundaries; the ability to use a collaborative model to leverage resources effectively
Demonstrated ability to successfully manage and lead a geographically dispersed and culturally diverse remote team
Qualified candidate should be comfortable working with all levels of management and have the ability to influence decision makers at all levels of the organization; excellent interpersonal skills that establish and maintain credibility and relationships with speed
Possesses a high degree of personal integrity and strong work ethic
Fluency and strong verbal and written communication skills in English; advanced interpersonal and communication skills, including the ability to develop and deliver presentations to senior management and top level executives
Exceptional problem solving and negotiating skills
Demonstrated ability to effectively market to different countries and/or cultures
Self-starter. Ability to initiate and lead projects
Works effectively with diverse groups
Willingness to travel internationally 40% of the time

239

Regional Marketing Director Resume Examples & Samples

Specific knowledge of programs and services provided by the YMCA of San Diego County Community Support Services
Proven ability to collaborate with regional program experts and the THQ Marketing Team
Proven ability to use a variety of media platforms to appropriately communicate the association's message
Create region’s annual regional marketing plan that supports Team Headquarter's Strategic Vision to double the Y’s impact. Ensures that all branches in the region support the regional Marketing plan
Proactively meet with the Association Director of Marketing, Senior Management Team, Department Heads and Program Directors to create the region’s Marketing Calendar
Serve as communication link between marketing and executive leadership in the region. Provide proactive and consistent communication to regional staff team and region’s executive leadership
Proactively generate, maintain and evaluate marketing budget

240

Marketing Director Resume Examples & Samples

Jointly acquire new multi-product relationships
Deepen Credit Card relationships by adding Retail and other lines of business
Deepen Retail and other line of business relationships by adding Credit Card
Upgrade existing multi-product customers to higher value relationships (e.g. Chase Private Client)
10+ years of marketing experience, with relationship management experience a plus
Experience in developing large scale marketing strategies with multiple components
Ability to manage multiple initiatives simultaneously
Strong leadership and presentation skills
Strong interpersonal, team management, project management, multi-tasking
Good verbal and written communication capabilities
Bachelor's Degree required, MBA preferred

241

Marketing Director Resume Examples & Samples

Extensive experience in similar Senior Marketing Development positions within a large, international retailer/FMCG (B&T preferred)
Strong expertise in NPD and launchs to markets
Experience in collating and analysing information across various forms of data
International experience and exposure to varied client base
Entrepreneurial work ethic
Ability to self-manage workload and multi-task to tight deadlines
Ability to identify and incorporate new trends in fashion and consumers goods into projects
Impeccable eye for detail
Innovates
Show Curiosity: looks for new trends in the cosmetic and wider consumers good markets
Images creative solutions: able to generate out of the box ideas
Promotes team creativity: inspire and motivate others, enhance others creative initiatives
Takes initiative: analyse huge amount of complex and sensitive data/information under pressure, manage change
Improve performance: adapt to change, strive to improve quality and delivery, excellent plan and organization skill
Manages complexity
Reason for multiple perspective: understand stakeholders vision, identify new business opportunities
Makes decisions: simplify and clarify complex process, negotiate and influence

242

Marketing Director Resume Examples & Samples

Develop and deliver strategies to improve the experience for business card customers across all critical touchpoints - servicing, lending ops, fraud, disputes, etc
Enable key business priorities/strategies as a subject matter expert on the Ink customer experience, including projects originating outside of the Customer Experience team and outside of the Ink business that impact small business card customers
Ensure resolution of unique/new customer issues and where necessary, establish new compliant and effective systemic solutions
Strategic thinker with the ability to concurrently delve deeply into details
Strong ability to reprioritize and pivot quickly
Proven track record of turning customer insights into action
Superior oral communication, written communication, and presentation skills
Outstanding cross-functional leadership, partnership and influencing skills
Demonstrated ability to attract, retain and develop a high performing team
Strong working knowledge of credit card P&L
Foundational controls orientation
10+ years relevant marketing experience. Client servicing experience required, credit card specific experience preferred
Bachelor's degree required, MBA preferred

243

Marketing Director Resume Examples & Samples

Substantive knowledge of multiple therapy areas related to Abbott therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them
An advanced credential, such as an MBA in a relevant discipline/concentration -Professional marketing certification or designation
Experience working in a broader enterprise/cross-division business unit model -Ability to work in a highly matrixed and geographically diverse business environment

244

Marketing Director Resume Examples & Samples

Responsible to define and develop all major marketing strategies, plans and implementation for banking products. Develop all marketing strategies: Market and consumer analysis, communication target definition, communication concepts and campaigns development (positioning and tactical campaigns) across all communication and experience touch points (ATL/BTL/Digital). All this with support from internal marketing teams, global teams and agencies
Develop core brands positioning, brand values, define branding executional properties and implementation across the all client, employees, and key internal and external stake holders touch points
Responsible to align with business units, strategic business priorities, investment, implementation calendars, integration with rest of Citbanamex Ecosystem. Responsible to develop ROI analysis and evaluation of core strategies based on business results
Define alongside with Marketing support areas, Market research plans, Media strategy and plans, co-marketing campaigns, Sponsorships maximization strategy and plans for promotions, and digital marketing strategy. Product/ Segment Budget control and management
Internal and external lead with Agencies, consultants, other marketing areas, business units, Global teams, and Consumer marketing team capabilities development
Reports directly to Citibanamex CMO
At least 15 years of proven consumer marketing and brand strategy experience gained within top multinational/global organizations
A self-aware, self-confident individual who has well developed listening skills
High team work skills across multifunctional teams and partners
Strong leadership skills with a proven track record in managing teams and making a positive impact on the organization

245

Marketing Director Resume Examples & Samples

Minimum of 6-10 years of relevant brand strategy, marketing and digital experience
A proven track record of developing and implementing marketing campaigns that drive revenue and conversion
Experience in developing and implementing strategic and tactical marketing plans
Experience creating and managing brands with solid understanding of branding principals (note, specific brand repositioning experience a plus)
A highly entrepreneurial, self-motivated, results-oriented individual
A mature professional with excellent judgment and intuitive interpersonal skills
Understanding of needs of premier and emerging luxury brands
Experience, knowledge and understanding of the broader Boston real estate market and its various submarkets
Strong results-driven project management skills and an ability to manage multiple priorities and meet overlapping deadlines
Experience managing or working with marketing and public relations agencies
Excellent understanding of creative process and design execution
Experience in building/utilizing digital tools including mobile websites, social media and search engine optimization and website management and development
Strong sense of integrity and ethics. Values entrepreneurialism. Demonstrates strong intellectual curiosity; always seeking new approaches and challenging the organization to new levels of success

246

Marketing Director Resume Examples & Samples

Work with focus area leaders to collaboratively develop plans that deliver specific outcomes to drive our strategic plan, particularly annual integrated marketing plans that are consistently implemented, including marketing and communications tools, systems, and materials that are consistently developed and delivered on-time and within budget across all markets. This includes close collaboration across marketing teams to develop and produce all necessary materials, and manage effective relationships for consistent implementation at all levels of the organization. Integrated marketing plans also include Society practice across proactive/promotional activities and leading consistent implementation of those activities (including budgeting), ensuring collaboration with other leadership around paid and non-paid plan developers (e.g.. online team, etc.). This work will require evaluation of individual market operational plans to identify and establish Society practices around an integrated marketing plan, and continuous improvement of plans over future years based on results and learning
Provide marketing strategy leadership ensuring that Society objectives are met, while working to successfully achieve joint outcomes and coordination across the Society as needed
Responsible for evaluating metrics reporting and other analysis of marketing efforts in the assigned focus area, to ensure continuous improvement and increasing impact of the work. Also includes collaborative planning across focus area constituent journeys, and how marketing work informs, and is informed by the development and continuous improvement of our constituent experience through systems, tools, etc
Volunteer Engagement
We increase the number of Society volunteers, recognizing and recruiting talent (Managing Relationships, Being Open and Receptive)
We engage volunteers, effectively communicating and facilitating meaningful opportunities across all functions. (Communication)
We partner with volunteers to accomplish our work. (Getting Work Done through Others, Getting Organized, Managing Work Processes, and Overcoming Obstacles)
We cultivate volunteers, seeking and providing feedback and sharing opportunities for reciprocal growth and learning. We recognize the contributions of all volunteers. (Communication, Inspiring Others, People Management, Learning, Being Open and Receptive)
6+ years of demonstrated marketing leadership in the development of organization-wide strategy, plans and consistent implementation
Must be experienced in organizational brand management, leadership of cross-functional organization-wide teams, including exceptional and detailed analytical, project management, and both written and oral communications skills across multiple channels
Must be proactive and highly collaborative in identifying and evaluating additional opportunities to further the Society's mission within an assigned focus area, ensuring continuous improvement and increased effectiveness and impact
Must be excellent communicator, particularly with Society staff and volunteers, to establish essential relationships nationwide for effective planning and implementation, as well as analysis of results and refinements in future plans
Demonstrated ability to manage multiple priorities within a complex and real-time environment

247

Marketing Director Resume Examples & Samples

Assist in the development of annual regional sales planning
7-10 years of business experience
5+ years of experience in the health care industry
Business acumen and solid understanding of sales process
3+ years of project management skills
Strong history of quickly building relationships, gaining credibility and partnering with business leaders
Excellent listening and communication skills, both verbal and written
Strong analytical, problem solving, and critical thinking skills
Able to achieve results in a complex, matrixed environment through influencing and leadership
Ability to organize, manage, and control multiple projects concurrently and prioritize demands
Ability to synthesize information from multiple sources
Prior or current experience working for UnitedHealth Group
Self – Directed
Problem-Solving Skills
Flexibility/Multi-Task Skills
Process/Project Management Skills
Well-Organized
High Energy
A track record of achievement

248

Marketing Director Resume Examples & Samples

Manage a high performance team that takes ownership for delivering short- and long-term financial performance commitments
Refine the Strategic Plan for the Partner Channel business to clearly define the business roadmap, break through strategies, product portfolio priorities, channel strategy and channel management activities and competitive landscape
Maintain or achieve a leading position in each vertical and geographical market with an appropriate product, pricing and channel strategy
Ensure cross functional coordination between sales, project operations and manufacturing for business to achieve monthly, quarterly and annual revenue commitments
Develop new and enhance existing relationships with end users, building/property owners, and specifying engineers
Provide leadership and support to secure key projects
Provide active leadership necessary to drive critical programs/projects to successful completion
Champion Customer Experience improvement projects; actively map the customer journey and drive continuous improvement to improve customer satisfaction, loyalty and simplify doing business with Honeywell
Initiate/oversee operational productivity, continuous improvement and the application of productivity tools (HOS, Six Sigma, CP/S, etc.) throughout the factory and business teams
Manage Honeywell’s portfolio of product/system brands to appropriately position the offerings to the market and in compliance with Honeywell’s long term brand strategy
Support 30-40% travel
BA/BS in Business Administration or Engineering Field
10+ years of business leadership experience including P&L exposure and accountability
5+ years experience leading projects based business
5+ years experience establishing annual operating plans
Impeccable integrity
Embrace the philosophy of taking 100% responsibility for delivering results
Strategy and execution skills with 10+ year's proven ability to operate strategically, tactically, and operationally
Superior presentation and communication skills. Able to effectively speak to large, diverse audiences and small, focused audiences
Able to develop and deliver a business recommendation to senior leadership and effectively address questions, concerns and challenges to the recommendation
Strong leadership skills with a proven ability to work with diverse customers, sales through direct and affiliate channels, and a consistent track record for meeting and exceeding objectives
Understands basic revenue models, P/L, and sales pipeline projections and makes decisions accordingly; Basic understanding of manufacturing operations and cost-of-goods assessments
High degree of business acumen with orientation toward process/systems, speed, cost, quality and creating customer value and results
Strong influencing and negotiating skills, ability to motivate and foster culture of high performance, cross-functional teams
Demonstrated ability to operate effectively and build relationships across functional areas at all levels in the organization
Proven ability to maintain positive employee relations and maximum productivity by fostering open communication throughout the organization
MBA strongly preferred or equivalent combination of education and experience

249

Marketing Director Resume Examples & Samples

Be a strategic thinker, able to develop and communicate a compelling vision and direction for P&C business
Be an analytical thinker who can solve big strategic problems
Foster and drive digital thinking as the foundation for overall marketing strategy in order to deliver optimized customer experiences
Create an environment that focuses on professional growth and collaboration
Lead team in developing strategic annual marketing plans with emphasis on integrated digital strategies spanning social, mobile, email, webinar and SEO/SEM
Oversee advertising, event marketing and PR strategy and execution
Drive the paid social strategy, working with SEO Manager to define key objectives/KPIs
Create and evolve messaging platform to be leveraged across all marketing campaigns both nationally and regionally
Develop content marketing plan to engage and nurture leads through multiple touch points Content will include eBooks, blogs, videos, infographics and email
Incorporate testing initiatives as part of tactical execution
Work with SMEs and external partners to obtain customer insights that will inform marketing strategy, as well as to gain strong knowledge of competitive landscape
Collaborate with analytics team to ensure proper implementation and maintenance of digital properties for accurate campaign tracking, reporting and optimization
Align with sales organization to foster collaborative relationships and to deliver strong business results
Engage digital team to deliver innovative and optimized customer experiences across social, search, CRM, email and mobile channels to drive new business as well as engage, retain and up-sell current customers
Collaborate with in-house creative team and manage external agencies to define, develop and implement marketing programs and materials
Maintain annual marketing budget
7+ years of marketing experience with strong emphasis on digital optimization
Undergraduate degree required. MBA degree preferred
A demonstrable understanding of marketing best practice and a proven track record of driving lead generation through marketing campaign
A solid understanding of all facets of marketing including analytics, SEO/SEM, marketing automation, mobile, social, and digital best practices
A desire and ability to roll up their sleeves and work alongside those they will manage and collaborate with. He/she will be a self-starter with the ability to work in a fast paced environment
Highly analytical, critical thinker, not afraid to make decisions
Results-driven with track record of developing and implementing big picture integrated marketing plans
Highly organized with the ability to juggle competing demands, priorities and resources

250

Marketing Director Resume Examples & Samples

As a member of the Sales and Marketing Leadership team, the director will set sales growth objectives and define strategies for achieving sales growth
Develop and implement comprehensive marketing strategy and action plans. Strategic elements will include: Positioning and go-to-market strategy, Sales promotion and marketing communications strategy, Pricing strategy, and new product offerings
Partner with agencies, in-house planners, designers, and coordinators to tactically execute programs and campaigns to drive sales growth. Programs include customer communications, franchise campaigns, catalog development, trade shows execution, press releases, digital and print advertising, product sample program, sponsorships, distributor education, customer loyalty program and more. Measure and report results, and adjust plans as needed for future success
Drive sales through digital marketing. Develop and lead the digital and social strategy with an external agency to drive sales through continually enhancing the online customer experience, and brand management. Use analytics and other tools to test and measure the effectiveness of content, navigation, and offers
Ability to join sales leaders and present to key customers
Gather customer insights to measure brand strength, customer satisfaction, and program efficiency. Use insights to identify opportunities and shape plans
Build and manage annual marketing plans and budgets
Gather competitive intelligence and manage the brand's positioning in the marketplace to maximize growth opportunities

Download Marketing Director Resume Sample as Image file

Related Job Titles

Global Marketing Director Resume Sample

Director Product Marketing Resume Sample

Product Marketing Director Resume Sample

Business Marketing Resume Sample

Marketing Execution Resume Sample

Director Consumer Marketing Resume Sample

Marketing Associate Director Resume Sample

Performance Marketing Resume Sample

Enterprise Marketing Resume Sample

Marketing & Engagement Resume Sample

Assistant Director Marketing Resume Sample

Director Marketing Operations Resume Sample

Browse More

Marketing Director Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 Marketing Director resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Assistant Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

PA to Marketing Director Resume Examples & Samples

Consumer Segment Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director, Everyday With Rachael Ray Resume Examples & Samples

Integrated Marketing Director Resume Examples & Samples

Regional Marketing Director Resume Examples & Samples

International Marketing Director Resume Examples & Samples

Global Catalogue Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Clubs & Theatres Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

AP Marketing Director Resume Examples & Samples

Promotions & Marketing Director Resume Examples & Samples

Programming & Marketing Director Iberia Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Mendeley Resume Examples & Samples

Marketing Director, Mexico & Caricam Resume Examples & Samples

Marketing Director, Southern Resume Examples & Samples

Marketing Director Anz Resume Examples & Samples

Marketing Director, Blizzard China Resume Examples & Samples

Marketing Director of Greater China Central Marketing Resume Examples & Samples

Marketing Director Na Consumer Direct Gtm Resume Examples & Samples

Marketing Director Blue Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Regional Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Technology & Marketing Director Latin Resume Examples & Samples

Marketing Director Gattex Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

International Marketing Director Resume Examples & Samples

Integrated Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Experiential Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Marketing Director Resume Examples & Samples

Global Fragrance Marketing, Director Resume Examples & Samples

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume