Director Marketing Operations Resume Samples

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M Ortiz

Mariana

Ortiz

7945 McKenzie Land

Phoenix

+1 (555) 555 3325

7945 McKenzie Land

Phoenix

Phone

p +1 (555) 555 3325

Experience Experience

Phoenix, AZ

Director, Marketing Operations

Phoenix, AZ

Krajcik and Sons

Phoenix, AZ

Director, Marketing Operations

Work with your Sr Managers to eliminate workflow inefficiency and define true workload capacity
Effectively manage; Sr Manager Traffic and Sr Manager Studio in support of achieving team goals
Analyzes the performance of each initiative to improve future performance
Develop marketing automation and campaign management best practices and trends
Actively manages day-to-day aspects of running the managed operations of a large client
Run performance management system across the organization
Manage a marketing team focused on lead generation, client retention and business development

San Francisco, CA

Director, Marketing Operations, Clinique

San Francisco, CA

Beier, Mayert and Willms

San Francisco, CA

Director, Marketing Operations, Clinique

Evaluates all collateral forecasts (excluding GWP units) at the total US brand level working with Marketing Ops Team, Trade Marketing and Account Leads
Drive efficiencies with Marketing/VM teams regarding Sparkle openings
Conduct monthly reconciliation of samples to update rolling forecast
Host bi-monthly/monthly calls with BSM/GBSC and Account & Sales Planning to manage SKU assortment (e.g. discos and phase outs)
Prepare focus lists for the Planning team based on mailer features, tester units, at counter focuses
Manages tester unit updates, attending VM meetings etc.; manages tester budget given by Account Leads
Develops tester bulletins to communicate merchandising guidelines to the field

present

Boston, MA

Executive Director, Marketing Operations

Boston, MA

Lakin and Sons

present

Boston, MA

Executive Director, Marketing Operations

present

Develop world-class marketing capabilities that drive improved performance, such as AB/multi-variate testing, email, yield optimization and multi-touch attribution
Partner with the marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
Manage a team that will review campaign performance reports to make recommended changes to improve performance
Work with the analytic leaders to develop customer attributes and models that can yield insights into subscriber behaviors and campaign performance
Manage a team that will monitor the performance of campaigns
Work closely with colleagues in the technology and other departments to identify and implement solutions that enhance marketing performance
Design, develop and execute response rules to track responses to campaigns and offers

Education Education

Bachelor’s Degree in Business

University of Florida

Bachelor’s Degree in Business

Skills Skills

Strategic thinker, but hands-on and a strong mentor who can jump in to teach the team to solve problems
Team player with strong cross-functional skills
Deep knowledge of demand generation strategies and testing methodologies
Ability to work well under pressure and at a rapid pace
Expert in SFDC, Tableau, or other automation, reporting, and education technology platforms
Proven success building full-stack B2B marketing funnels and exceeding ROI targets at a growing startup
10+ years of progressive career experience and leadership in marketing operations, demand generation, customer acquisition, or analytics / BI
5-10 years Marketing / Product Management experience
Global experience

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Executive Director, Marketing Operations Resume Examples & Samples

Develop world-class marketing capabilities that drive improved performance, such as AB/multi-variate testing, email, yield optimization and multi-touch attribution
Work closely with colleagues in the technology and other departments to identify and implement solutions that enhance marketing performance
Partner with the marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
Work with the analytic leaders to develop customer attributes and models that can yield insights into subscriber behaviors and campaign performance
Implement and lead a world-class database marketing and campaign management process
Develop direct marketing campaign plans that support the communication objectives and integrate with other marketing activities
Work with the Marketing stakeholders and the analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation
Work with the Marketing stakeholders to optimize customer and prospect contact, communications and offers
Design, develop and execute response rules to track responses to campaigns and offers
Manage a team that will review campaign performance reports to make recommended changes to improve performance
Implement automated functions and manage a campaign QC team to eliminate executional errors
Manage a team that will monitor the performance of campaigns
Lead a team of 15-25
Bachelor’s degree in marketing, mathematics or business; MBA preferred
15+ years in marketing function
10+ years working in and managing a marketing operations function at a large commercial organization
6+ years in leadership experience at the senior level

Director, Marketing Operations Resume Examples & Samples

Consistently communicate with leadership key milestones for successful execution of each season
Work with your Sr Managers to eliminate workflow inefficiency and define true workload capacity
Enforce an on-time and orderly workflow, holding individuals accountable to milestones and agreements
Work with Sr Director/Director levels within Marketing to maintain morale through successful and efficient resource planning
Advise Marketing leadership regarding capacity, workflow, and morale opportunities and challenges
Provide solid guidance to leadership regarding shifting priorities, adjusting timelines, and/or hiring freelance support
Know Marketing leadership’s key presentations throughout they ear in order to support preparation and organization of these meetings
Effectively manage; Sr Manager Traffic and Sr Manager Studio in support of achieving team goals
Maintain workload balance and workflow effectiveness for all projects
Understand the relationship between all seasons, campaigns, and projects in order to react to business changes gracefully
Cultivate a deep understanding of the skills and time necessary for project success
Develop and maintain proper timelines and approval streams for all projects
Assign resources according to applicable skills, workload balance, and project scope
Establish a workload system capable of managing data for100-200 concurrent projects
Quantify and communicate current and/or future studio workload to leadership team on demand
Presents oneself in a professional composed manner at all times
Ability to work closely and communicate effectively with leadership in an ever-changing environment with tight deadlines
Has a calming effect on people when others are at odds about finding common solutions to upcoming deadlines
Proven problem solver with expert knowledge of studio workflow best practices
Ability to construct workable solutions when presented with multiple and, often times, conflicting points of view
Superior organizational skills with the ability to multi-task and manage time
Empowered facilitator who is exceedingly diplomatic and can fearlessly manage up, down and sideways
Unparalleled analytical skills with the ability to promptly establish priorities and communicate expectations
Unflappable, with the ability to bring a sense of calm assurance to high-energy interactions
Comfortable using direct authority effectively to achieve goals and manage conflict
Unwavering sense of humor and positive attitude
Excellent interpersonal, leadership, listening, and communication skills
Ability to establish an adaptable team that continues to evolve with the business
Accomplished relationship builder who can improve cooperation between all marketing disciplines
Minimum 10-15 years of hands-on management of functions that included combinations of the following: operations, studio, traffic, print production, project management, college degree or equivalent business experience
Broad experience working directly in a high-volume, fast-paced, constantly changing studio environment

Director, Marketing Operations Resume Examples & Samples

Creation, tracking and revisions to integrated Sharepoint site
Identify processes that can be improved. Make recommendations and participates in improvement. Help to find solutions to make established processes more efficient and effective
Own workflow -- coordinate with other team members (pricing and planning, research, Ad Sales, On-Air Promotions and Creative Services) to monitor ongoing progress, make adjustments when required, pro-actively identify project issues/problems, assist in issue/problem resolution and provide project updates
Manage and ensure coordination, oversight of all phases of client projects from establishing available opportunities to order to execution
Act as ambassador to all Ad Sales, Brand Integration and Network divisions and departments for all projects and information entering and leaving the Marketing Services group
Review projects to ensure job start contains complete information and has an appropriate timeline, and insures that updates to the timelines are communicated to all stakeholders
Manage the scheduling and conducting of weekly status meetings with key operations teams, including preparation of meeting agendas and project status
Bachelor’s degree is required
5+ years of well-rounded project management experience at a television network and /or advertising/marketing agency
Strong knowledge of Project Management and development of Microsoft Office 365 applications such as Sharepoint, Project etc
Must be able to project plan and oversee the implementation of process
Work well under pressure
Must be detail oriented, able to juggle a variety of jobs and/or accounts
Must have the ability to shift priorities quickly and handle multiple interruptions
Must be able to prioritize properly to meet all deadlines
Clear communication skills a must
Relentless follow up skills

Director, Marketing Operations Resume Examples & Samples

Builds timelines for all marketing campaigns, ensuring the day-to-day execution and timely implementation of all plans
Maintains ongoing, open communication with all cross-functional areas, including Publicity, Media, Digital Marketing, Creative Advertising, and Consumer Marketing
Assist in the analysis of operational and financial improvements for the Marketing team
Analyze business metrics to help improve efficacy of marketing campaigns
Assist in managing any infrastructure changes as dictated by the business environment
Analyzes the performance of each initiative to improve future performance
Design and creation of creative presentations including all aspects of marketing, including creative materials, media plans, publicity, digital, etc
Create and edit multi-page/multi-section documents for presentations, graphs, charts and other design projects, including pulling in AV as required
Develop custom presentations and materials as requested
Work collaboratively with marketing teams to ensure project needs and deliverables are met
Multitask on multiple projects simultaneously and work in a fast paced environment under tight deadlines
Organize and archive presentation files and assets
7+ years of experience in marketing in a creative environment
Preparing marketing presentations and filmmaker presentations, a plus
Software skills: Keynote and MS PowerPoint; Strong MS Word and Excel

Director, Marketing Operations Resume Examples & Samples

Provide leadership and oversight for the production and distribution of marketing content, the process improvement function and the execution of digital marketing campaigns
Manage the production cycle of compliant digital marketing content and campaigns - oversee creation and adherence to production schedules by providing communication, tracking and reporting, and lead timely asset approvals
Work directly with VP to establish production & fulfillment policies and procedures, including standards for high quality execution; identify opportunities for efficiencies and cost savings
Establish & maintain vendor relationships regarding price and timeline negotiations as well as fulfillment needs related to our print and digital distribution. Oversee marketing tools for production / fulfillment management and reporting focusing on quality, profitability, efficiency, and productivity. Ensure adoption of marketing automation tools across the business
Establish and monitor budgets related to creative adaptation
Lead, coach, and motivate project team members on a proactive basis: Clearly communicate initiative expectations to team members and stakeholders. Translate objectives into clear and actionable work plans, while driving alignment of strategic and operational objectives and their communication throughout the department. Act as mediator between stakeholders and team members
8+ years of related experience in marketing production with full understanding of creative digital, print, and media processes as they relate to production/ fulfillment
5+ years of which in management roles with direct reports and parallel projects managing people, resources, and schedules in a multi-client environment. Ability to lead, motivate and challenge a talented operations team and inspire confidence and respect

Director, Marketing Operations Resume Examples & Samples

5-7 years of marketing experience at a media company, advertising agency, or consumer goods or services company
College degree required; MBA preferred
Ability to understand the business side and to think creatively
Well organized and pays attention to detail
Possess the ability to multi-task, prioritize actions and deadlines, and follow-through on tasks

Director, Marketing Operations Resume Examples & Samples

Works closely with VP Sales and Marketing, West Division peers and Finance peers on the development of Sales and Marketing budgets and forecasts (i.e. revenue, expenses, FTEs, et cetera)
Daily review of Sales and Marketing performance in every sales channel (Region and Division) to identify successes and opportunities, and work with peer teams to recommend strategies designed to continue/improve performance
Works closely with VP Sales and Marketing, Director peers (Region and Division) and Finance peers on the monthly review of sales channel performance and the preparation of detailed reports used to track performance and strengthen monthly budget re-forecasts
Engages and interacts with Division and Regional peers to identify, recommend and execute best practices
Oversee Sales Operations (e.g. reporting, analytics, back-office sales channel support, budgets, et cetera), Marketing (e.g. media, playbook roll-out, partnerships, direct mail, et cetera) and Marketing Communications (e.g. special events, Director communications, Credo campaigns, et cetera)
Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs
Serves as primary contact with program suppliers for implementation of acquisition and retention activities
Maintains and improves ongoing marketing programs, analyses, and reports

Director, Marketing Operations Resume Examples & Samples

10+ years of marketing experience in Marketing Operations, Analytics or Demand Gen roles
Previous ownership of Marketing Stack and Infrastructure
Proven track record of building processes for lead management and reporting
Expertise with Marketing Automation and CRM Solutions (Marketo and Salesforce)
Expertise with Predictive Analytics, Google Analytics, Account Based Marketing Tools and Website Tools
Marketing reporting and dashboard development, analysis and delivery
Demonstrated ability to work effectively with internal cross-functional teams

Director, Marketing Operations Resume Examples & Samples

Team building and employee management, working with a highly motivated and technically proficient staff. Grow and empower the team responsible for most online lead capture, routing and database trigger marketing
Serve as a primary liaison and represent realtor.com and Top Producer systems to technical partners and internal stakeholders
Optimize the lead flow and conversion from the legacy systems while simultaneously directing the effort to migrate to a more elevated system with new tools. The goal is to transform the existing database and ad campaign systems to more agile and connected tools needed to unlock available segmentation within our existing customer databases and target more discriminately based on event triggers and customer actions
Oversee migration to Salesforce, Eloqua and Oracle SRM
Bring detailed knowledge of Eloqua, Salesforce, and other resident platform capabilities to bear during the campaign planning phase
Work with Sales leaders to ensure that channel assignment and lead the correct routing is accurately reflected in systems requirements and code
Coordinate with Analytics + Reporting team members well in advance of deployment to ensure that events, goals, and KPIs are accurately tracked and reported
Assemble and socialize business cases for process changes and technology enhancements including configurations, enhancements, and plug-ins that can improve conversion rate and other key performance metrics
Align with Sales Operations and Data teams to ensure Salesforce.com is aligned to current and near-future marketing goals
Maintain a campaign calendar and direct the integrated marketing cadence

Director Marketing Operations Resume Examples & Samples

Work-flow and Project Management
Minimum eight to ten years account/project management/production experience with strong knowledge of various mediums of production, process and project management in an agency or corporate environment
10 or more years business experience in creative production, process management

Director, Marketing Operations Resume Examples & Samples

Work across the CI and Field Marketing organizations to streamline effective marketing planning and execution including sales plays, sales enablement, demand generation and brand awareness
Define metrics and KPIs that support the overall business strategy and Marketing’s contribution to the business
Work across the organization to set targets and track performance on monthly basis
Provide regular reporting to relevant teams on progress against targets
Run performance management system across the organization
Work with SVP and leadership team on overall investment strategy and budget allocations
Sales asset management processes and governance
Drive customer advocacy programs and develop and maintain a portfolio of customer wins and references
Provide on-going budget support to marketing organization
Drive rhythm of the business including compliance with all company-wide processes including compliance, talent, planning and strategy
Project manage key internal and external initiatives as needed
10+ years marketing operations experience
Effective Project management skills
Experience working in matrix organizations
Experience working with finance and accounting
Clear decision making skills

Director, Marketing Operations Resume Examples & Samples

Aggregates XFINITY mobile plans across marketing leads. Ensures the development and implementation of a quarterly XFINITY Mobile Playbook plans to achieve all subscriber and revenue growth goals
Engages key stakeholders across regions, divisions, and area personnel on the development, coordination, and implementation of Marketing plans
Acts as a liaison between Region, Division, Corporate, and System Marketing personnel to ensure that each group is informed of most recent marketing plans and has the ability to implement them
Ensures that communication of current initiatives, promotions, and campaigns are accurately, timely, and effectively communicated to all appropriate personnel at all levels and departments
Keeps the schedule and works across the team to keep us on schedule for key launch timeframes
Oversees and provides direction for market and competitor analysis for Marketing
Coordinates across Marketing leads to develop analyze and forecast product preferences, sales coverage, market penetration, market practices, and sales trends

Director, Marketing Operations Resume Examples & Samples

Lead and coach a diverse team of managers spread across multiple locations and functions, with a wide variation of Bell experiences
Manage the core Marketing functions which influence our financial performance
5+ years of leadership experience in Marketing. Experience in B2B Marketing would be a valuable asset
Demonstrated experience and success with driving cross-functional programs in a matrix reporting structure. Candidate needs to be very comfortable establishing and delivering on clear workback schedules when roles & responsibilities are ambiguous or complex
5+ years of experience in directly managing a team. Experience in managing a team distributed across geographies is a valuable asset
Strong communication skills, both written and verbal
Experience and ability to present business cases and strategic plans to executives and stakeholders; the candidate has to have a passion for getting people to buy into a vision
Strong combination of business, financial and operations acumen
University degree with a Business, Marketing, Finance and/or related discipline
Bilingualism (French/ English) candidate preferred

Director, Marketing Operations Resume Examples & Samples

Manage a marketing team focused on lead generation, client retention and business development
Ensure timely, accurate implementation of marketing programs for all channels, including mass, direct, digital/email, print
Oversee traffic and campaign management for all marketing programs
Actively participate in the marketing planning process, including day-to-day management of the drive calendar as a planning tool to ensure sufficient marketing pressure
Steward the creative approval process, including oversight of versioning and collateral management with compliance and other stakeholders
Manage the QA/QC process for marketing collateral across all channels, ensuring 0% errors in public-facing materials
Oversee marketing technology, including Marketo, Cvent, and Dynamics. Serve as liaison with technology for the elements marketing stack, in collaboration with the Digital team
Manage third-party vendors and marketing agencies, including media buying and placement
Travel as required, could be up to 30%
Must be comfortable independently evaluating a situation, exercising judgment and discretion, and independently making a decision on matters of significance
The individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully
Position requires high level of responsibility regarding confidential information; must maintain confidentiality at all times

Director, Marketing Operations Resume Examples & Samples

Lead the process of clarifying/communicating meaningful, credible, and differentiated brand positionings for MBC and each of the MBC agencies which ladder up to global positionings where applicable
Facilitate the development of marketing materials for MBC and it’s agencies
Lead PR efforts to promote MBC to the Canadian marketing community in order to contribute towards the betterment of the overall MBC product and image
Develop a new business process and act as a coordinating resource for all new business projects working closely with the specific agency lead on each pitch to ensure Mediabrands delivers a winning proposal (note: the agency is responsible for individual pitch strategies and customized content with marketing operations playing a supporting role focused on process best practices, access to common base content, providing a design solution including the production of new business creative content, and overall coordination)
Act as the steward and key resource for consistent content in all new business pitches
Design, implement, and manage a standardized new business tracker across all agencies which will facilitate sharing of information and driving a coordinated approach to new business
Lead the “thought leadership & POV” strategy and facilitate it’s execution across all of MBC ensuring that all TL/POV activities support and enhance the positionings of the agencies involved in the activity
Lead internal communications to ensure that all staff at MBC are kept informed about business performance and direction; initiatives will include but will not be limited to leading monthly CEO communication & quarterly extended leadership team meetings
10+ years’ experience in a marketing, communication, and/or PR
Experience with the media communications industry is desired
Strong communications skills, both written and verbal
Ability to successfully manage several large and interconnected projects simultaneously
Must be able to see and manage the big picture as well as minute details
Proven ability to perform in a fast paced environment, under pressure and tight timelines
Track record of building solid internal and client relations at all levels of an organization
Strong working knowledge of Powerpoint, Word, Excel, and graphic design programs

Director, Marketing Operations Resume Examples & Samples

Manage 4 – 6 person Goods marketing team
Manage a dynamic online marketing calendar
Partner with the Online Marketing team to maximize traffic, sales, and profit from our channel marketing, including email, notifications, SEO/SEM, affiliate, display re-targeting and acquisition, display, social advertising
Analyze and report on channel marketing initiatives and partner with Online Marketing
Develop robust attribution models, collaborate with business leaders and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to leadership team
Work with cross functional teams to drive conversions and new customer acquisition
Take part in landing page conversion optimization (A/B testing, multivariate testing and offer testing background)
Responsible for directing online marketing activities, resulting in increased visitors who are likely to become qualified leads and online sales
Accountable for meeting new customer, revenue, and margin goals, while managing a marketing budget efficiently
Keep abreast of the latest SEO, SEM and digital marketing industry information, trends and opportunities
5+ years in online retail or agency experience required; 2 years of management experience required
Analytic and quantitative skills, specifically mobile marketing metrics are a must; knowledgeable with all standard KPIs (DAU, Retention, Monetization) and excel in terms of dealing with growth-centric metrics such as CPI, LTV and ROI
Financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results
Solid understanding of media landscape as well as SEO/SEM that can elevate brand/product discovery/engagement
Direct marketing experience with online display advertising, content marketing, social/community marketing, affiliate marketing, email, website analytics and website conversion metrics (CPM, CTR, CPC, CPL, CPA)
Experience managing an online agency in SEO and SEM initiatives
Understanding of DMP, DSP, Attribution solutions required
Experience with multi-channel Attribution Modeling Tools such as Clearsailing, VisualIQ, Adomentry preferred
Experience writing persuasive search friendly content to drive traffic
Experience with Omni-Channel marketing driving traffic to both online and brick and mortar stores with a strong focus on mobile and local
Extremely driven and curious self-starter who can consistently uncover areas for improvement in marketing strategy and tactics and carry through to implementation
Exceptional project management, organizational, writing, and presentation skills
Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests, work effectively under pressure and under tight timelines
Passion to learn and willingness to work hard

Director, Marketing Operations Resume Examples & Samples

Producing, managing and streamlining M&FD planning and processes to ensure we are a “well oiled engine” through influencing a broad range of stakeholders up to EMD level in the Ratings EC
Management of the marketing database and ensuring that our contact strategy is compliant with all global and local laws representing Ratings on the Privacy Committee PISC
Management of all tools used by strategic marketing, planning and analytics
Producing dashboards and reports for all of the M&FD function and stakeholders (Ratings EC, Sales function) that let us know how we are performing against goals and outcomes
Producing insight from the dashboards on how we can further improve or areas that need attention and influencing MFD leadership to implement change
Making and executing recommendations to improve the operational effectiveness of M&FD
Owning the annual global planning, budgeting and reconciliation process for M&FD
Manage global event and third-party list uploads into Marketing Automation Platform
Mentor and educate MFD users and stakeholders on operational best practices e.g. lead routing, lead scoring
Influence IT on all technical aspects of key marketing automation and CRM systems and manage from an MFD perspective
Recommend improvements to existing systems and processes and research new
Minimum of 7-10 years marketing experience in a B2B environment
Bachelor's degree in Business, Marketing, IT or equivalent 5-7 years work experience in a Marketing Operations role
Strong commercial, analytical and operational knowledge
Experience of streamlining processes
High degree of common sense
Good influencing skills
Excellent stakeholder management skills
Comfortable with ambiguity and experience in making the opaque transparent
Expertise in creating and analyzing data to provide actionable insight
Excellent numerical ability and skills
Systems and process driven
In depth knowledge of marketing automation systems, preferably Salesforce, Marketo and other online analytics tools and technology
Strong written, communication and collaboration skills
Good technical ability
Strong understanding of digital marketing

Director, Marketing Operations & Analytics Resume Examples & Samples

10+ years’ experience in marketing – with at least 6 years of marketing operations experience in B2B high tech, with a focus on lead management processes, reporting and marketing systems
Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader
Experience and expertise with marketing automation and CRM solutions. Eloqua and Salesforce.com experience preferred
Must have budget management experience and financial analysis skills. Must have annual planning GEO / Global interlock experience

Director, Marketing Operations Resume Examples & Samples

Oversight and support of our marketing automation tools including Pardot and ExactTarget, and the interactions with other integrated systems such as CRM, data quality and augmentation sources and more
Responsibilities include definition and creation of marketing best practices, maintenance of campaigns, programs, drip & nurture programs, lead scoring, data integrity...etc
Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates
Ensure accurate and timely synchronization between Pardot and Salesforce.com databases
Ensure processes and best practices are in place to maintain the integrity of the Pardot data
Creation and daily management of the marketing budget and calendar
Effectively manage a variety of technology, data, and service vendors
Work closely with sales operations to ensure Salesforce.com meets the needs of marketing
Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed
Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
Analyze data and provide recommendations for marketing effectiveness
Develop a set of executive reports that accurately communicate Marketing effectiveness
Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions / actions at the executive and operational levels

Managing Director, Marketing Operations Resume Examples & Samples

7 or more years’ experience leading a team in digital marketing or marketing operations
5 or more years’ experience with diverse Marketing technologies including campaign management (SAS Customer intelligence or similar), Campaign Reporting, Email capabilities, and Data Management
Proven ability to lead innovation and deploy winning strategies; critical thinking skills
Demonstrated project management, demand management and capacity planning
Exceptional verbal, written and communication skills – must have a unique ability to translate complex requirements and/or issues into clear concise solutions. Information that can be clearly articulated to business stakeholders; ability to sell their ideas
Combined strategic thinker with tactical execution – must have the ability to create and translate their strategies into detailed action plans
Strong collaborator and negotiator – must be able to build and leverage effective relationships
Experience with Marketing processes and core functions
Must have strong Data Management understanding of relational databases or equivalent
Previous experience with subscription, web, email, mobile marketing; new product launches, digital games a plus
Strong appetite for technology with ability to understand data nuances and limitations
Experience with email, web, and mobile marketing; and email deployment processes are a strong plus
Effective conflict resolutions skills and ability to negotiate across competing priorities
Ability to multi-task, work under firm deadlines within a rapidly changing environment
Self-motivated, accountable thought-leader with a can-do attitude in working through challenges solving problems

Director, Marketing & Operations Resume Examples & Samples

4-7 years of related marketing and operations experience within professional services or related industry
Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
Executes with a sense of urgency and high degree of efficiency
Decisiveness and excellent use of independent judgment as well as the ability to continuously prioritize among multiple obligations and/or deliverables
Strong communication skills, including listening, verbal and written
Must be able to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization
Strong preference for candidates familiar with general concepts related to Corporate Finance, as OCFO marketing is targeted toward Corporate Finance organizations

Director Marketing Operations Resume Examples & Samples

Developing and execute strategic marketing initiatives in partnership with key Marketing Leaders, LOB, Commercial leaders. Provide cross functional project management by collaborating with marketing peers as well as peers in finance, IT and other disciplines as needed. Collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for productivity
Manage technical aspects of key marketing systems (SFDC Cloud) used for digital marketing initiatives and to generate, distribute, and report on leads
Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time
Create Marketing Education, COE to mentor and train others in marketing practices, tools and knowledge
May manage staff, assign work, monitor activities, evaluate performance and manage escalated/critical issues. Administer employment actions, provide coaching and guidance to staff and promote staff training and development. Support the development and management of department policies and procedures
Bachelor’s Degree in Business or Marketing, or a related discipline; Master’s Degree preferred
5-10 years Marketing / Product Management experience
Deep knowledge of demand generation strategies and testing methodologies
Team player with strong cross-functional skills
Product and/or brand management preferred

Director Marketing Operations Resume Examples & Samples

4+ years using Marketo, Eloqua, Unica, Aprimo or comparable product
2+ years importing and exporting data in a SFDC environment
Experience with project management and project communication techniques and tools. This includes alternative ways to communicate via, written, oral, and visual media

Director, Marketing Operations Resume Examples & Samples

Participate with leadership to develop annual marketing agendas and messaging platforms that position the division correctly in the market to achieve our mind-, market- and wallet-share objectives
Plan, direct and control the division integrated marketing plan to create demand for our solutions, to accelerate sales attainment and to increase client advocacy in alignment with company and division objectives
Work with corporate branding to ensure that divisional deliverables comply and support evolution of brand standards by participating with corporate branding councils and initiatives
Evaluate and recommend divisional marketing standards and guidelines and work with constituents to encourage adoption
Manage the team that coordinates national and regional trade shows and evaluate the effectiveness of participation
Matrix-manage PR and CSR resources and time allocated to division from corporate Center of Excellence, to identify and maintain supportive relations with the industry and business media through dialogue with editors, and develop divisional spokespeople and thought leadership that can secure earned media with publishers and reporters
Manage advertising, paid media and sponsorships to ensure brand compliance, effectiveness and that they are providing the best return on investment
Provide leadership and direction to marketing staff
At least 10 years of experience in a management role is required
Solid understanding of business-to-business-to-consumer technology marketing and product trends
Proven skills in integrated marketing and full use of modern channels to reach, influence and transact with a market place
Experience infusing messaging into an organization and cultural change
History of successfully leading demand generation efforts

Director, Marketing Operations, Clinique Resume Examples & Samples

Seasonal Allocation Reviews for Collateral
Oversees door profiles which governs the assignment of collateral (excluding samples and gifts) to doors; updates as needed with feedback from Trade Marketing, Account Planners and Field
Owner of allocation methodologies for collateral not governed by door profile (e.g., samples, hygienic supplies, transaction based marketing such as certain handout cards)
Sets guidelines and supports Account Planners/Account Leads in developing the managing the review of door profiles and other allocation methodologies with retailers seasonally (or annually depending upon account priority)
Forecast and Manage Collateral
Evaluates all collateral forecasts (excluding GWP units) at the total US brand level working with Marketing Ops Team, Trade Marketing and Account Leads
Works with Account Management to develop final Account Level collateral allocations; work with Head of Account & Sales Planning to ensure collateral is timed with saleable
Oversees Marketing Ops Team that is processing door level allocations of collateral in passport; admin alerts planners of allocations so that planner can request and apply a no charge PO from retailer
Develops priority ship schedule based on brand side-by-side calendar for all accounts; prioritizes ship deadlines based on needs and vets with Launch and Account Planners
Conducts weekly calls, in partnership with Director of New Launch, with Events Team to ensure execution of launch collateral
Manages marketing and non-saleable collateral inventory including: lightboxes, tester units & testers, samples, posters, stands, other marketing materials, pre-packs and hygienic supplies (excludes GWP units)
Provides input that helps Trade Marketing/Account Lead manage Account A&P budget for collateral (including samples testers, lightboxes, pre-paks for testers, tester units, etc.)
Oversees all collateral for new account door openings (e.g., review floor plan with VM, tracking and communication to field)
Drive efficiencies with Marketing/VM teams regarding Sparkle openings
Develops tester bulletins to communicate merchandising guidelines to the field
Manages tester unit updates, attending VM meetings etc.; manages tester budget given by Account Leads
Conduct monthly reconciliation of samples to update rolling forecast
Conduct bi-monthly calls with GBSC on sample deliveries; prepare agenda for calls based on allocations and inventory OH
In the future, will work in GMW system to manage collateral process (today this is done in CPMS)
Attend weekly merchandising meetings to gain understanding of launch elements
Review monthly excess reports to evaluate if any of the items on the list can be used/will be used. (ie: samples/promo items)
Execute tiered SKU strategy
Periodically organizes and supports process by which Marketing analyzes and refines national SKU assortment and may support Account Management/Account Leads in refining the account level assortments
Executes tiered SKU strategy, supporting overall strategy with sales analysis and coordinating closely with Product Marketing and Head of Account Management/Head of Account & Sales Planning
Maintains SKU list that includes discos, tiered SKU offerings, new launches etc. that are then used to populate order forms, must have lists for replenishment, etc
Coordinates L&E updates for Event team
Owns order form updates and either validates or liaises with Event role to validates order form content via FQUD reporting in SAP; issues final form to relevant parties and Account Services to enter into OTS
Host bi-monthly/monthly calls with BSM/GBSC and Account & Sales Planning to manage SKU assortment (e.g. discos and phase outs)
Alerts Product/Trade Marketing of any needs to develop education and communication around disco SKUs and phase outs
Prepare focus lists for the Planning team based on mailer features, tester units, at counter focuses
Must Have List maintenance/Holiday reciprocal logic for the replenishment system
Develops Retailer Seasonal Packet
Works with Product Marketing and Launch Planner to develop list of discos and master updated order forms seasonally and communicate to Account Management and retailer 90 days before season starts
SRP changes communicated in separate packet 60 days before season starts
Other responsibilities
Lead Bonus Gratis execution (assets for gratis website/forecast for bonus gratis materials)
Manages i-pad program, including roll-out and iPad budget line from Account Lead’s capital maintenance budget
Understanding of Retailer connectivity
Assist Fashion Group and Canadian teams with i-pad program
Develop and manage uniform budget; work with supplier on inventory levels and update inventory availability
Review and update VC assignments by door on annual basis; evaluate changes, tester unit and assortment implications
8+ years experience in project management, preferably in marketing ops
Strong excel skills
Self starter and ability to work independently

Director, Marketing Operations Resume Examples & Samples

Proven marketing operations experience in a B2B environment
Bachelor's degree in Business, Marketing, Computing or equivalent Strong commercial, analytical and operational knowledge
Good stakeholder management skills

Director, Marketing Operations Resume Examples & Samples

Analyze gaps and make suggestions
Keep marketing activities tied to strategy
Be a resource for departmental information sharing
Ensure measurement takes place consistently, and provide performance data and reporting
Manage marketing budgets, financial planning, and financial reporting
Manage processes
Own marketing technology with IT
Handle resourcing
Ensure internal team growth, learning and development, and cultural alignment
Own project management
Run the QBR and annual planning process
Manage the setting and measurement of KPIs
Onboard new team members
Own the management of the marketing calendar

Director, Marketing Operations Resume Examples & Samples

Performs project completion using internal or external customer perspective, typically from initiation through delivery
Coordinates cross-functional teams through meetings and progress measurement activity which bring distinct, specific projects to completion both on time and within budget
Strong understanding of project management principles, such as organization, documentation, and delegation
Strong communication and negotiation skills
Able to interact with staff/colleagues of varying levels
Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones
Able to identify and resolve issues
Able to complete successful projects that are on schedule and receive high satisfaction results
Able to function, and successfully manage, in a demanding and stressful environment
Able to negotiate, manage conflict, and manage customer concerns that cause skepticism or uncertainty for the customer
Advanced knowledge of Waterfall and Agile PM methodology
Able to mentor other PMs
Able to deviate from standard/established PM methodologies to accomplish dynamic project completion
Create project plans and monitor overall project progress and delivery quality
Facilitate good communication within the Epsilon team and with the client
Troubleshoot project issues and engage the appropriate resources as needed
Escalate any significant issues to the appropriate management team as needed
Ensure project compliance with Epsilon’s delivery SDLC and technology standards
Document and track project risks proactively and create mitigation plans for serious risks
Negotiate issues resolution in a matrix management environment with multiple priorities
Actively prioritize team workload to ensure quality results are delivered on time within budget
Provide leadership and mentoring to team
A minimum of 12 years of direct experience managing IT projects, preferably in the Database Marketing space
Experience leading a team or competency of Project Managers
Must be comfortable with managing the SDLC and technology components of the project
Detail-oriented, able to multi-task and prioritize
Self-starter with a strong initiative
Ability to thrive in a highly matrixed environment while managing multiple priorities simultaneously

Director, Marketing Operations Resume Examples & Samples

Work with large scale financial client to create a long term marketing vision and strategy
Help communicate strategy to various parts of the organization to ensure alignment and understanding of priorities
Drive requirements for improvements and enhancements in marketing operations and infrastructure including marketing automation and campaign, initiative, and project monitoring
Defines, approves, and enforces BSA standards and methodology within the team to improve quality, repeatability, and on-time delivery of client marketing activities
Responsible for leading organizational efficiencies and open communication throughout all levels of the Marketing function
Complete marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration with other teams
Direct management of business analysts in their roles to manage campaigns, reporting, and analytics
Drive the process of operations and enhancement teams to maximize workflow and productivity
Develop marketing automation and campaign management best practices and trends
Establishes positive, consultative relationships with key client stakeholders by creating engaging, intuitive, informative, and data-driven insights into customer behavior
Getting insights into campaign success by soliciting feedback from the client on objectives
Ownership of solution documentation, including core system documentation and operational escalation processes
Demonstrated experience working cross-functionally, especially with Marketing, Technology and

Director, Marketing Operations Resume Examples & Samples

Actively manages day-to-day aspects of running the managed operations of a large client
Manages the BSA operations resources for an account, and support production staff and client end users, with a focus on getting high quality results for the client
Troubleshoot project and account issues with account management and engage appropriate resources as needed to drive issue resolution
Develop and implement processes and methodologies to improve quality, repeatability and on-time delivery
Directly lead, manage, and coach a team of Business Systems Analysts (BSA), which includes providing leadership and mentoring, completing performance appraisals, interviewing, hiring BSAs, and tracking BSA deliverables
Act as primary BSA client contact to provide proactive and consistent general operations and development communication with the client
Lead BSA tasks and provide project management through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, testing, deployment, and training
Resource planning in support of ongoing operations and development
A minimum of eight (8) years of network domain experience; including significant experience managing systems operations and people required
Must be able to collaborate effectively with other teams; including development
Must have experience managing against client SLAs, including application, computing, reporting, systems management, defect management and incident management support functions to ensure 24/7/365 system availability
Network Domain Experience
Consulting with external client contacts
Management and maintenance of project/account documentation
Creation of operational, campaign or business reports
Experience with one/two of the following
Process oriented - excellent troubleshooting and people management skills in a client facing role
Ability to prioritize multiple priorities under pressure while focused on getting results for the client
Good negotiation skills
Good listening skills
Self-starter, ability to work independently and with a strong initiative