Director Marketing Operations Job Description
Director Marketing Operations Duties & Responsibilities
To write an effective director marketing operations job description, begin by listing detailed duties, responsibilities and expectations. We have included director marketing operations job description templates that you can modify and use.
Sample responsibilities for this position include:
Director Marketing Operations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director Marketing Operations
List any licenses or certifications required by the position: FEMA, PMP, CRM
Education for Director Marketing Operations
Typically a job would require a certain level of education.
Employers hiring for the director marketing operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Education, Management, Business/Administration, Communications, Finance, Technology, Technical
Skills for Director Marketing Operations
Desired skills for director marketing operations include:
Desired experience for director marketing operations includes:
Director Marketing Operations Examples
Director Marketing Operations Job Description
- Develop deep understanding of technology needed for Network Acquisition, CRM, EPM, Game teams and Product Marketing teams
- Own our marketing technology infrastructure including vendor selection and roadmap development
- Assess predictive & automation models for segmenting users and triggering appropriate responses within the lifecycle framework
- Merge related technologies to build the responsive player network
- Ensure data integrity and accuracy across all systems and develop processes that best support our business needs
- Manage our marketing analytics and reporting
- Work closely with publishing, marketing, product and engineering teams to deliver high converting and ROI-driven marketing campaigns
- Continuously research and evaluate the competitive landscape, new tools and technology, and best practices employed in mobile games
- Provide business requirements to teams leading technical integration for leading mobile technologies
- Supervise the execution - production and localization- of all relevant digital campaign assets
- 12+ years work experience within the sporting goods industry, ideally in multiple roles preferred
- Strong knowledge of Project Management and development of Microsoft Office 365 applications such as Sharepoint, Project
- 8-10 years of experience in Marketing and Operations related roles is a requirement
- A MBA is a plus
- Work with Analysts to formulate testing strategies and optimize campaigns around key business objectives and appropriate metrics
- Promote innovation and efficiency by defining & executing relevant pilot projects
Director Marketing Operations Job Description
- Establish & maintain vendor relationships regarding price and timeline negotiations fulfillment needs related to our print and digital distribution
- Direct email data processing efforts such as opt-out preferences, address validation
- Evolve our digital production model to include agile versioning and scalability to multiple platforms
- Cross collaborate with creative, strategy and media teams to drive creative innovation and testing, share key learnings and establish thought leadership
- Plan and manage internal and external digital production communications and workflows, ensuring effective exchange of campaign information and asset deliverables
- Build and manage our digital production agency network to assure that we eliminate bottlenecks and produce high-quality creative with appropriate velocity
- Shepherd scope, budget, and overall digital production resources
- Support the development of country marketing plans that deliver against country business priorities
- Assist the VP Marketing NRG, Senior team colleagues and relevant business stakeholders in developing an overall marketing and advertising development & support strategy which is in line with customer and business needs
- Build & lead teams that will be responsible for advertising sales operations, advertising/marketing technology and sales development, customer solution project manageme, department administration and systems, sales & marketing product management and marketing/advertising analytics & reporting
- 8+ of online marketing and display advertising experience, with an emphasis on display, rich media, video and paid social for desktop and mobile platforms
- Strong understanding of the underlying infrastructure of digital creative including fluency with dynamic creative concept development and execution
- Expert knowledge of the trends and limitations of the evolving global digital marketing ecosystem, including exposure to/experience with publishers, programmatic buying, paid social platforms and dynamic creative technologies
- Experience managing a high volume of creative and campaign types in parallel, while leading diverse geographically dispersed teams
- University Degree, Post Graduate qualifications in related field preferred
- Bachelor's degree in Business, Marketing, Economics, or related field required
Director Marketing Operations Job Description
- Work with the Director Marketing, NRG Customer Development/Institutions and Director Marketing, NRG Customer Development/Consumer to define & launch a lead generation strategy & program
- Share expertise for marketing tools and technology within our NRG marketing & Ops teams
- Champion NRG and broader organizational understanding of emerging technology, the digital ecosystem and its’ effects on omni-channel marketing best practice
- Manage associated department and staff budgets
- Development and execution of creative and innovative marketing / promotional campaigns for all 16 intercollegiate sports programs
- Maintains email marketing calendar and creates email content, plan and coordinate all activities related to email execution and reporting
- Oversee the image of the athletics department
- Develop and implement strategic marketing initiatives across all sports to activate lead generation in the local community and engage the Athletics fan base
- Responsible for maintaining all ticket office equipment and inventory
- Coordinates efforts with ticket office and sales center to maximize ticket sales and drive revenue for athletics programs
- Working knowledge of Publishing, Marketing, Advertising, Media operations
- Customer and product management/development experience with a premium brand
- Modern marketing measurement and program development skill
- Strong analytical and decision making aptitude
- Able to plan work load meticulously, and deliver to deadlines
- Ability to create convincing business cases to help visualize ideas and business benefits
Director Marketing Operations Job Description
- Serve as liaison between McNeese Student groups / organizations and the athletics department
- Oversee McNeese Athletics Marketing and Ticketing Assistants
- Contribute to the growth of GPS as the customer operations focal for commercial/business development activities
- Coordinate with Brand team to determine sales and service opportunities, goals, and expectations for both existing and new programs and manage results to these targets
- Define desired experience & conduct calibrations for voice of customer, telephone & email quality and work with Service Delivery to adjust agent treatments or policies as needed
- Approve demand forecasts for assigned programs in coordination with Work Force Planning team
- Develop processes & intents for telesales & customer service, aligning with regional GCO leadership
- Create and / or approve text based channel templates, verbiage guidance, and Knowledge Base articles specific to assigned programs
- Work with stakeholders to seek out opportunities to reduce call propensity for assigned programs while maintaining or improving customer experience
- Develop, implement, and manage integrated business planning process
- Able to simplify technical jargon into plain language
- Working knowledge and/or certification in agile project working methods and techniques
- Proven ability to solve complex and detailed problems using an analytical and data driven approach
- 2+ of experience in athletics ticketing, marketing, promotions and communications or related field
- Knowledge and understanding of marketing and sales concepts
- Thorough understanding of ticket sales and processes, (University Tickets Experience Preferred)
Director Marketing Operations Job Description
- Create guidelines on marketing excellence assessments to regions and local markets, including generation of insights and best practices
- Provide guidance around marketing excellence strategy implementation
- Establish collaborative working relationship with Procurement to optimize the financial management of key functional areas (e.g., External Agency management, Speaker Program Operations, Promotional Materials Mgmt, and Meetings and Conventions Mgmt)
- Establish and manage a business plan for the Marketing Operations group, reflecting clear alignment with the Commercial organization’s strategic priorities
- Establish, direct and allocate headcount and financial resources within Marketing Operations to appropriately support the Commercial organization’s objectives
- Provide support to the Senior Director of Commercial Operations in the overall sales/marketing strategic planning process
- Team building and employee management, working with a highly motivated and technically proficient staff
- Build and manage editorial calendar that attracts a qualified audience and provides transparency to internal stakeholders to enlist their guidance on direction and contributions for content
- Develop and optimize marketing automation programs and lead nurturing processes
- Optimize website and online marketing experiences by rigorously analyzing the funnel and working with design to drive conversions
- Experience in developing relevant analysis and measurement of marketing and branding initiatives
- Strong Business Process Management/ Logistics experience and comprehensive end-to-end knowledge
- Change and Project Management expertise
- Strong solution oriented attitude
- Proactive evolution and revolution oriented
- Strong cross-functional/cross-brand attitude