Marketing Manager Operations Job Description
Marketing Manager Operations Duties & Responsibilities
To write an effective marketing manager operations job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager operations job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Manager Operations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager Operations
List any licenses or certifications required by the position: PMP, CRM, IAB, MCE, SFDC, PMI, PMO, IAPP, CIPP, CIPM
Education for Marketing Manager Operations
Typically a job would require a certain level of education.
Employers hiring for the marketing manager operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Management, Advertising, Finance, Computer Science, Business/Administration
Skills for Marketing Manager Operations
Desired skills for marketing manager operations include:
Desired experience for marketing manager operations includes:
Marketing Manager Operations Examples
Marketing Manager Operations Job Description
- Track asset (trailer, key art, online, and publicity) delivery dates
- Coordinate asset assembly from production (frame grabs, billing)
- Establish and monitor sales quotas, incentive compensation program and inbound call handling techniques outreach communication strategies to meet the needs of the customer
- Oversee budget process, including Monthly reporting on Budget vs
- Run intra-team routines – routines with key partners (agencies, APAC leadership, SuperBrand Marketing leadership, quarterly and annual planning)
- Manage day to day operational processes to maintain Acquia Drupal CMS and key product websites
- Define and implement workflows, process optimization, results reporting/analytics
- Create and manage marketing and sales dashboards that provide various levels of intelligence to key stakeholders across the organization
- Build annual plans and partner with leadership to develop and lead short and long term strategy to adopt marketing technologies within the organization
- Create business requirements documents with clear usage scenarios and business outcomes and map these to appropriate first or third party systems
- Ensure projects are being delivered on time, on budget, on brief and are set to deliver against the agreed-upon KPIs
- 8+ of marketing account management and creative production experience, preferably at an entertainment brand, advertising or media agency with an emphasis on integrated production including online and offline
- Expert knowledge of marketing campaign and localization workflows, deeply understanding the creative and production process for video, print/OOH and digital materials
- Fluent in Video and Digital types and formats while understanding the fundamentals of asset management, servicing and ad trafficking
- High competency and proven track record of project management high profile global campaigns
- Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media
Marketing Manager Operations Job Description
- Establishing and maintaining scalable processes that ensure best practices in campaign and lead management
- Monitoring and maintaining data quality within the marketing database
- Evaluating new technologies and add-on applications to improve and optimize marketing team performance
- Working with Sales and BD to maintain an ongoing objective understanding of the customer’s needs and point of view, provide sales enablement tools that contribute to their success
- Working with the in-house analytics team with the objective of making the most of the vast data we have on our customers
- Lead the planning process across APAC Marketing, ensuring the inputs for successful planning exist & are utilised by the team
- Lead the setting of Marketing Targets & Forecasting across APAC Markets
- Demand generation - responsible for developing and executing the strategy, tactics, activities and materials to drive demand for the products and services sold in region
- Daily hands-on execution of email marketing programs in support of company objectives
- Ownership of maintenance, and review of recurring and triggered email campaigns, maintaining a current understanding of email marketing best practices and applying them to the execution of our email campaigns
- Extensive experience and expertise in Salesforce and Marketo and/or Pardot
- BA or BS in Marketing, Business, English or a related area
- BS or BA in a marketing, technical or business discipline
- Oversee the entire project process and work directly with functional and cross-functional team members
- Deliver weekly demand generation and campaign metrics
- Bachelor’s Degree and 8+ years of strategic planning and marketing experience
Marketing Manager Operations Job Description
- Own the strategy, creating, design and execution of engagement programs that will educate, engage and motivate employees in the Consumer Markets business unit
- Create, design and execute effective recognition programs that will motivate employees to improve performance
- Manage all aspects of programs including design, creation and execution
- Identify opportunities based on feedback and develop plans to improve employee engagement/sales culture in each center through effective programs
- Ability to measure results and adjust tactics as needed
- Analyze data and create programs that directly impact our bottom line and employee satisfaction
- You are highly motivated and can work collaboratively with others in a fast paced environment
- You are able to effectively manage multiple projects at any given time, under pressure while working quickly to develop clear priorities
- You have a high attention to detail with focus on quality and compliance
- You are self-motivated with an ability to take initiative
- Ability to manage a marketing budget
- Excellent communications skills to help drive engagement and excitement, alignment with the global strategy
- Experience in dealing with different markets and cultures building engagement among marketing teams around the world
- Proficiency in Word, Internet, Outlook, Adobe Acrobat (annotation)
- Excellence in producing insightful reports using visual verbal techniques
- Bachelor degree in Marketing, Business management and/or related field
Marketing Manager Operations Job Description
- Establish and drive implementation of Ways of Working and end-to-end flows
- Drive M&C competence readiness implementation
- Drive financial forecasting, follow up to ensure financial control and analyze spend
- Drive MANA sponsorship and donations management
- Drive MANA M&C agency management
- Tech support for M&C calendar
- Research, formulate, and implement best practice
- Drive functional target setting and follow-up
- Establish and manage reports, updates and feedback loop into functional strategy and processes
- Demonstrates expert knowledge of all elements of assigned product components
- 5+ years of experience in the area of Marketing Operations (both marketing automation and CRM Platforms) within a B2B organization
- 3+ years of experience in demand generation, lead nurturing and enabling marketing programs
- Experience working with remote and global teams across business and IT functions in a matrixed organization
- Experience supporting a wide range of marketing tactics – from conception to execution - including but not limited to Demand Generation, Account Based Marketing, Cross-Media Communications, Web, SEO/SEM, Social Media and Events
- Hands on experience building reports/dashboards in Marketo and SFDC to show lead profiling and engagement, education and contribution to pipeline
- Previous management experience.Send Jobvite
Marketing Manager Operations Job Description
- Conduct launch support including, but not limited to, hosting war rooms and creating service alerts attend go, no go calls, host war rooms, and launch reviews
- Evaluates employee performance and provides coaching feedback
- Manage effectiveness of campaigns/programmes (including data integrity, automation and closed-loop process)
- Serve as “ambassador” for the CMO
- Manage day-to-day campaign execution, optimization and reporting across O&O channels
- Collaborate with international teams to track media spend and performance goals
- Work closely with creative team to develop and localize creative assets
- Develop, implement and document A/B tests and experiments
- Develop and refine processes to improve channel efficiency and efficacy
- Partner with product, operations, and analytics to improve channel capabilities, targeting and other platform capabilities
- Tasks are reviewed upon completion for adequacy in meeting dept
- Able to interpret policies that typically affect direct reports and overall Team
- Functions as an advisor to Team on projects
- Deep knowledge of Retail Marketing operations, processes and functional capabilities
- Travel requirements 4-5 weeks a year (Industry Conferences, California development offices)
- Informally on a continuous basis