Director, Marketing Job Description
Director, Marketing Duties & Responsibilities
To write an effective director, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Director, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Marketing
List any licenses or certifications required by the position: YMCA, CPR, MBA, FEMA, AED, PMP, CPSM, GOLD, RFQ, CPIM
Education for Director, Marketing
Typically a job would require a certain level of education.
Employers hiring for the director, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Communication, Public Relations
Skills for Director, Marketing
Desired skills for director, marketing include:
Desired experience for director, marketing includes:
Director, Marketing Examples
Director, Marketing Job Description
- Establish best practices and foster a culture of excellence among the teams in local markets
- Analyse and report results/efficiency of all marketing activities developing ROI approach
- Build and develop a fast growing marketing team that is competent, commercially astute, dedicated and efficient
- Develop and execute international marketing strategies and campaigns
- Coordinate marketing efforts with partners and promoters worldwide
- Develop long-term marketing strategy and goals
- Create and maintain SEP/PPC strategy including building strong inbound link structures, optimizing marketing campaigns for keywords, and evaluating new methods to provide content to the sites
- Create and manage marketing budgets
- Manage budget for consumer marketing
- Manage, nurture and grow Consumer Marketing Coordinator’s knowledge and expertise
- Analyze key data and implement learnings and optimize efforts
- Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing
- Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner
- Content seeding / social audience development
- Knowledge and passion for the performing arts and the New York landscape
- Strong relationships within the New York theatre and performing arts community
Director, Marketing Job Description
- Managing multiple social media platforms including Twitter, Facebook, Google Plus, Tumblr, YouTube, and Instagram
- Purchasing ad space and an ability to measure trackable goals in both the print and digital realm
- Coordinating venue artwork as a brand and for individual shows
- Overseeing, managing, and measuring email newsletter campaigns
- Writing press releases, contacting press, and working with reviewing press
- Maintaining LPR website with staff, managing SEO, and working toward new goals
- Doing publicity for Ensemble LPR
- Develop the annual plans for a portfolio of brands, outlining objectives, strategies and tactics, ensuring brand goals are in line with corporate objectives and resources
- Develop strong analysis based on market learning, historic brand learning, market research learning… etc to guide decision making process and establish strategy - Drive market research, analysis and insights to develop long-term brand strategies
- Own entire process for P&L and budget forecasting and the supervision of the process across multiple launches and promotions
- At least 3 years of graphic design / visual brand identity production
- Experience in dealing with B2B acquisition is a must
- Demonstrable success in creating, executing and measuring integrated marketing campaigns across channels with a track record of success achieving KPIs in the high tech B2B space
- Previous experience managing multichannel marketing budgets and processes
- Ability to matrix well across all organizational stakeholders, particularly Sales and Marketing
- Creative, resourceful, and out-of-the-box thinker
Director, Marketing Job Description
- Ultimate responsibility for all Ticketmaster Resale marketing efforts
- Coordinate and oversee the implementation and tracking of global marketing activities incl
- Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI
- Select and manage cost-effective outside vendors (such as advertising agencies, direct mail houses, ) and closely monitor their performance
- Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices
- Coordinate marketing support with all other operational departments
- Represent marketing for the property executive team
- Communicate marketing plans, programs, and results to other key departments and team members
- Promote the channels, the programming content and the company both B2C and B2B
- Analyse competitor performance
- Proficient with office software, photoshop desired
- Previous budget and project management required
- Be able to manage personnel
- Openness to flexibility on hours, and on weekends, sometimes with short notice for Trade Marketing events
- Oversee corporate communications activities
- Track, evaluate and adjust strategies for maximum ROI
Director, Marketing Job Description
- Develop the messaging for all email, print, and digital marketing campaigns to support that plan
- Develop metrics for each InvestmentNews marketing campaign and ensure campaigns are optimized to meet goals and objectives
- Collaborate with key stakeholders on marketing strategies and objectives
- Manage marketing and events expenses and P&L statement
- Develop over-arching communications strategy for each plan that guides creative development and differentiates communications from the marketplace
- Partner with the digital team to implement digital ideas that will often be the lead for plans
- Set objectives and KPIs for plans and build a measurement plan for each
- Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects
- Further building the KLOS and KABC brands
- Live on social media and fully understand all the existing platforms, emerging platforms to design strategies and alternative ways to leverage our brands in the social space
- BA, BS or higher in Marketing, Communications, Business or related field
- International marketing and social media experience
- Bachelor, Associate or Master’s degree in marketing or related field
- Working knowledge of affiliate marketing
- Develop the corporate strategy across all areas
- Experience translating broadcast designs and concepts to interactive digital and social media campaigns
Director, Marketing Job Description
- Consistently seek, identify and develop unique revenue-generating opportunities
- Working long hours and weekends
- Lead, Create and be prepared to consistently be better than you were last week
- Oversee external calendar
- Direct day-to-day relations with digital team and media relations
- Purchase and place print, radio, TV, online and alternative media
- Develop, oversee and monitor budget expenditures
- Adhere to station policies regarding prices, merchandising, commercial content, competitive product protection
- Develop, implement and fulfill media trade campaigns
- Create and implement in-house ad agency
- Managerial experience with some budget responsibility
- Participate in Duty Management Cover of the WBSTH as necessary including weekend, holiday, and late evening cover in rotation with other management
- Bachelor’s degree in marketing or a closely related field, preferred
- Specify the minimum level of education, technical training or certification required
- Identify prior work experience necessary to perform the assigned duties
- Excellent negotiating skills (vendor relationships and Service Levels for contracts)