Associate Director, Marketing Job Description
Associate Director, Marketing Duties & Responsibilities
To write an effective associate director, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included associate director, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Associate Director, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Associate Director, Marketing
List any licenses or certifications required by the position: IAB
Education for Associate Director, Marketing
Typically a job would require a certain level of education.
Employers hiring for the associate director, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Economics, Statistics, Advertising, Business/Administration, Science
Skills for Associate Director, Marketing
Desired skills for associate director, marketing include:
Desired experience for associate director, marketing includes:
Associate Director, Marketing Examples
Associate Director, Marketing Job Description
- Develop product positioning and brand messaging, utilizing digital traditional media
- Develop the strategic, University-wide messaging that will inform our communications, and draft copy for select communications pieces based on those key strategic messages
- Executive communication and presentations
- Internal technology events
- Provide strategic direction to the Market Research team for any needs of the brand
- Partner with brand team members and key stakeholders to develop insight driven Healthcare Professional strategies for Sarilumab
- Lead the development, execution and global implementation of Healthcare Professional initiatives
- Develop and maintain strong relationships with regional brand teams and other functional areas
- Participate in relevant scientific congresses and conferences
- Effectively manage relationships with agencies and other vendors
- 5-8 years of experience in trade book marketing
- Marketing degree, Diploma in Marketing or equivalent experience required
- Demonstrated ability to support sales teams
- Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
- Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience
- 5-7 years of commercial and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing or launching a specialty or biotech product
Associate Director, Marketing Job Description
- Excel in plan and execution of new product and services launches
- Manage the cross-functional implementation of the plan as point ownership
- Support chosen growth engines drive across product lines and services
- Track and partner Analyst team on market share position of respective product lines
- Partner to excel in customer engagement and satisfaction
- Plan and structured development of customer case studies, customer testimonial and C-level customer engagement forums
- Lead as the local (Singapore) segment marketer
- Agility to leverage on overall team resource
- Manage the alignment of the Global organizations Net Promoter process, analysis and reporting, along with other research initiatives, competitor, Brand, marketplace
- Lead prioritization of promotional materials for Hematologic cancer indications
- Proven history of delivering high-quality work, with a focus on details and pursuit of perfection
- Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets
- Self-starter who demonstrates initiative, energy and enthusiasm
- Works with an appropriate sense of urgency
- Launch experience and rare disease experience preferred
- Fluent in local language and English, both written and spoken
Associate Director, Marketing Job Description
- Additionally, this position will require outstanding collaboration in seamlessly coordinating with efforts in Medical Education, scientific leader engagement, advisory board planning, exhibit and conventions, and relationship building
- Participate in developing the short and long terms strategic plan and tactical plan for the PNH Global business unit
- Develop innovative strategic initiatives for disease education to support treatment initiation with Soliris for patients with PNH disease
- Develop promotional materials to support global execution of brand and disease messages to HCP and patient audiences
- Collaborate with wide range of cross-functional teams to ensure coordinated execution across roles and responsibilities
- Maximize value of external partners
- Utilizes multiple sources of information
- Represent the primary value-add local point of contact to the Global Head of Product Management and senior Product Management team
- Proactively research, plan, and develop the product messaging framework and proposition for key product/franchises
- Evaluate market strategy and deliver tactics to ensure maximum impact
- Product experience in and a deep understanding of the oncology market
- Ability to interact widely and effectively within the company (i.e., on an interdepartmental, international and interdisciplinary basis)
- An understanding and appreciation of different cultures
- Ability to lead in an ambiguous environment across different functions, cultures and countries
- Bachelor Degree and 5+ years of sales, product/brand management, and strategic marketing, commercial / business development with specific product launch experience in pharmaceutical or biopharmaceutical industry
- Comprehensive understanding of the dynamics driving the global health care environment
Associate Director, Marketing Job Description
- Support annual business planning process as per schedule
- Lead (recruit, hire, coach, develop, motivate, manage and monitor performance) managers and/or professionals in department specific knowledge, process and procedures
- Ensure that budget management is a priority with all projects/budgets within approved limits
- Establishes customer-focused relationships with relevant stakeholders, including healthcare professionals and hospital administrators, to incorporate ongoing, dynamic customer insight
- Identifies unmet customer needs and translates them into actionable, high-value features and benefits for new product solutions, vital pre and post market clinical studies
- Incorporates procedure and disease-state knowledge for insight-driven strategies and tactics
- Works with R&D partners to ensure product pipeline aligns with identified customer needs and business objectives
- Drive growth through the identification of inorganic opportunities, such as acquisitions, alliances and licensing or distribution agreements
- Aligns and leads cross-functional teams to achieve common goals, including internal and external partners
- Collaborates with internal partners to develop and execute economic value and clinical claims strategies to support both market demand generation activities and regulatory approval
- A minimum of 3 years of experience in pharmaceutical specialty marketing
- Requires up to 25% travel, including some weekends and occasional travel to Cokesbury NJ
- Requires 7 years or more, of sourcing related experience in the Consumer, Animal health or related industries with a strong background & knowledge of AH commercial operations, suppliers, and procurement subject matter expertise
- The Associate Director is a self-starter, an ideator and a discerning creative thinker
- Experience in selling specialty and/or orphan drugs preferred
- Experience in marketing specialty and/or orphan drugs preferred
Associate Director, Marketing Job Description
- Understands market landscape for Dry Eye, and leads internal competitive intelligence activities/war games
- Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities
- Managing, oversee, enable, drive and deliver on the Investor Value Program in the particular jurisdiction/region
- Responsible for ongoing content and revisions to Duke Network Services website to maintain currency
- Manage programs (and their budgets)
- Lead your team and beyond
- Measure and test
- Be a guru
- Evolve and Fine tune
- Roll up your sleeves
- Impactful interpersonal skills and project management skills demonstrating the ability to effectively scope, assign and allocate resources to meet project deliverables
- Self-starter, able to work and manage effectively in a fast paced environment and develop effective business plans
- Must demonstrate solid leadership skills with the ability to set clear and challenging expectations for the team, holding team members accountable and driving high performance
- Must have demonstrated acumen to understand the business side of food animal production
- Must be able to work collaboratively across multiple departments and functions proactively recognizing and addressing potential barriers that may hinder cross-functional initiatives
- Ability to mobilize internally and externally to set and achieve business goals