Marketing & Engagement Resume Samples

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C Kohler

Cali

Kohler

2263 Rice Islands

Phoenix

+1 (555) 536 3330

2263 Rice Islands

Phoenix

Phone

p +1 (555) 536 3330

Experience Experience

San Francisco, CA

Assoc Mgr Engagement Marketing PRG

San Francisco, CA

Medhurst Group

San Francisco, CA

Assoc Mgr Engagement Marketing PRG

Works with Manager and Director to develop key performance indicators against which social media efforts will be measured
Works with agency partners to develop and execute plans for paid media and channel category growth
Owns and operates social media channels including developing content, copy, posting schedule and reporting
Manages tracking platforms and reports on public relations and social media analytics
Manages social media communication and brand voice, ensures that each brand is positioned positively, correctly and effectively in all areas of public-facing communication
Owns and updates social media content calendar and makes recommendations for buzz and trend items on an ongoing basis
Creates Powerpoint presentations and social media mock-ups for pitching 3rd party partners including celebrities, designers, retailers and more

Phoenix, AZ

Marketing & Engagement Manager

Phoenix, AZ

Skiles and Sons

Phoenix, AZ

Marketing & Engagement Manager

Marketing and Communications
Develop and execute United Way Blackhawk Region’s year-round communications strategy/marketing plan generating media coverage and community outreach
Spearhead utilization of social media, digital and traditional media, as well as track and report corresponding analytics
Proactively generate creative concepts, collateral and engaging messaging that aligns with brand strategy, examples may include: advertising, annual report, campaign materials, digital/social campaigns, enewsletters, event promotion, media releases, presentations, etc
Manage the organization’s website
Maintain and adhere to annual marketing budget; leverage limited resources through in-kind contributions, partnerships and sponsorships
Staff liaison to the volunteer Brand Strategy and Marketing Committee

present

San Francisco, CA

Engagement Marketing Specialist

San Francisco, CA

Donnelly Inc

present

San Francisco, CA

Engagement Marketing Specialist

present

Reporting. Under direction of Engagement Manager, the Engagement Specialist will assist in compiling performance reports and dashboards
Project management. Execute email campaigns from start to finish while holding to strict deployment dates
Quickly become a subject matter expert for customer and prospect data, email development and programs, marketing tracking and measurement
Analyze campaign results and prepare ongoing channel reporting and overall program performance
Continuously analyze, scrutinize, and test hundreds of hypotheses to drive results including target segmentation and A/B creative testing
Email production. Build, optimize, and track global email marketing campaigns
Own email QA from design rendering to email functionality

Education Education

Bachelor’s Degree in Marketing

Michigan State University

Bachelor’s Degree in Marketing

Skills Skills

Strong PC skills to include excellent knowledge of Microsoft Excel, PowerPoint and Word
Time management skills; ability to plan and organize daily workload; flexibility to handle constantly changing priorities; ability to meet deadlines
Sense of humor, flexible, with ability to pivot quickly
Ability to work in a fast-moving, entrepreneurial environment
Independent; takes initiative; ability to work independently or in a team setting
Knowledge of marketing principles
Demonstrated excellent communication and interpersonal skills necessary due to the nature & level of interaction with peers and management
Strong analytical and data analysis experience
Experience writing consumer focused copy
Social media and influence marketing pro / experience with Google Analytics, Hootsuite, Radian 6 or similar measurement platform

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Marketing Field Engagement Specialist Resume Examples & Samples

Deliver localized, tailored acquisition programs to Advisors within high opportunity segments/geographies
Work directly with key Advisors / teams to enhance their marketing strategies through tailored coaching and consulting. Review business objectives, current value proposition, and marketing tactics to create an enhanced marketing strategy/plan
Proactively communicate new marketing programs, initiatives, and best practices to Advisors
Work closely with broader Marketing team to ensure feedback and best practices from Advisors are incorporated into future initiatives
Serve as Marketing's ambassadors in the field building awareness and utilization of features, best practices and enhancements
Collaborate with internal partners (i.e., Product Areas, Product Marketing & Sales, Education and Development and Marketing Services) to generate ideas and execution plans for sales campaigns and marketing initiatives
Building marketing best practices and training modules for FA business growth
Represent Marketing as integral part of recruiting process and subsequently provide top recruits with world-class on-boarding experience
7-10 years relevant experience
Series 7, 24 preferred
Demonstrated success at coaching/practice management to drive measurable results
Superior relationship management skills
Strong knowledge of Financial Advisors and the wealth management business
Decisive leader with the ability to quickly execute in fast-paced environment and drive consensus across multiple stakeholders
Strong leadership, communication and interpersonal skills
LI-CG1

Engagement Marketing Executive Resume Examples & Samples

Proven online and offline marketing experience
Knowledge of digital engagement strategies
Experience delivering social media strategies
Experience of building and developing external relations
Strong time management and organisational skills
Passion for learning and enthusiastic about digital marketing

Engagement Marketing Specialist Resume Examples & Samples

Email production. Build, optimize, and track global email marketing campaigns
Project management. Execute email campaigns from start to finish while holding to strict deployment dates
Quality Assurance. Serve as point to ensure all email content is accurate, localized, and optimized
Segmentation and email list preparation, using SQL queries and Exact Target (other email service platform experience is accepted.)
Reporting. Under direction of Engagement Manager, the Engagement Specialist will assist in compiling performance reports and dashboards
Quickly become a subject matter expert for customer and prospect data, email development and programs, marketing tracking and measurement
Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, etc.)
Collaborate with Airbnb local offices and various departments on email marketing execution
Occasional travel to global offices
2+ years of experience in email marketing with demonstrated success in creating and executing effective email campaigns. International experience preferred
Experience with email platforms and production environments with a strong preference toward expertise with ExactTarget
Proven experience in A/B and multivariate test design, execution and analysis
Proven experience in execution of complex, multi-step emails
Basic to intermediate knowledge of HTML and CSS including responsive design
Basic to intermediate SQL knowledge
Collaborative with strong problem solving and critical thinking skills
Extremely detail-oriented with a desire to test, learn and iterate

Director of Marketing & Fan Engagement Resume Examples & Samples

Four years of experience working in college athletics or professional sports marketing/ game presentation
Experience with leading game presentation for live sporting events
Experience with strategic revenue generating campaigns for e-mail and digital advertising
Experience with developing and executing a social media strategy for multiple platforms
Outstanding organizational skills, including a strong design sense and close attention to detail
Knowledge of and compliance with NCAA, Pac-12 Conference, and institutional rules that relate to this position
Personal computer proficiency in the following applications: Microsoft Word, Excel and PowerPoint

Director, Employee Engagement Marketing Resume Examples & Samples

10+ years marketing experience in a client facing leadership role, preferably in financial services, preferably in a B2B2C marketing role
FINRA Series 7 or 6, and 63 required; FINRA Series 24 or 26 preferred
Bachelor’s degree required; Masters in marketing, communications (or related field) preferred
Ability to work effectively in a matrixed team environment as well as independently
Minimum 25% travel required

Marketing Executive, Digital Engagement Resume Examples & Samples

Support and develop innovative marketing programmes to support the Digital Engagement strategy
Launch and maintain campaign activities as well as always-on content marketing initiatives to deliver targeted subscription start volumes
Be the team lead in setting up subscription order pages and related campaign tracking codes for campaigns
Support the delivery of campaign creative by creating or adapting assets as needed
Create and support app marketing solutions
Be the main contact person and further develop relationships with designated third party partners along with internal stakeholders
Deliver weekly marketing touch point audits
Provide insightful and accurate reporting and make recommendations to improve performance
Be responsible for executing the team’s EDMs to drive subscription sales
Act as an internal stakeholder on social media best practice
Liaise with external vendors and develop partner relations
Monitor industry trends and make recommendations to enhance our digital performance
The ability to create digital marketing assets via Photoshop or other tools
An understanding of email and digital marketing (proficiency with email creation within an ESP is beneficial)
Excellent copy writing skills
An understanding of social media
Previous experience in using digital marketing to drive sales
Knowledge of content marketing programmes

Assistant AD of Marketing & Fan Engagement Resume Examples & Samples

Create and implement influencer-based strategic plans through content to aggressively and proactively enhance the outreach efforts of the Department resulting in increased attendance and ticket revenue. Strategic planning will maximize the opportunities to generate revenue through the sale of season, mini-plans, group, subscription based and individual game tickets
Together with the Associate AD Strategic Communications and Marketing, develop a comprehensive Fan Engagement initiative to connect, engage and listen to all UI stakeholders enhancing all sales, online and event experiences
Serve as the marketing lead for football and men’s basketball. This position will lead all sports programs marketing and game entertainment through the marketing staff
Together with Associate AD Strategic Communications and Marketing, develop a data-fluent culture to direct and influence decision-making, communication and sales strategy
Oversee and direct game presentation efforts including video board operations, in-game promotions, fan giveaways, game atmosphere, and direction of interns and volunteers
Assist with the development of digital strategies for assigned sports, including social media, targeted email and online re-targeting
Communicate regularly with head coaches (or an appointed staff member such as a Director of Operations)
Research advertising mediums, marketing techniques, promotional items and video companies to make advertising buys and market sport programs in an efficient and cost-effective manner
Maintain production schedule of promotional materials including posters, pocket schedules, digital ads and print ads for assigned sports
Serve as liaison between UI Athletics and student groups, including scheduling meetings, student relations, in-game atmosphere, ticket policies and attendance
Determine, allocate, monitor and manage the overall marketing budget for the athletics department
Assist the Associate Athletics Director for Strategic Communications and Marketing with the following: 1) management of the relationship with Hawkeye Sports Properties, the exclusive multi-media partner of the UI Athletics Department; and 2) strategic coordination of the activities of the units within the department: Athletics Communications, New Media, Video Production, Graphic Design, Marketing and Group Sales
Master’s degree in marketing, business, sports marketing, sports administration or an equivalent combination of education and experience
Minimum five to seven (5-7) years of progressive experience as a full-time professional in collegiate or professional sports marketing working in media, marketing, community relations, public relations, and/or social media management
Demonstrated extensive knowledge and ability to
Utilize message center base operation system (please specify software); experience with Daktronics highly preferred
Demonstrated experience (typically 2-4 years) working in the marketing/fan engagement industry at a high profile NCAA Division I institution preferred

Marketing Engagement Specialist Resume Examples & Samples

Executes Global Talent Management ‘s marketing and communication strategy as it relates to any and all learning and development opportunities via various channels (any digital channel, telephone, mail, word-of-mouth, social, etc.) for all regions (APAC, EMEA, LATAM, NAMER)
Creates compelling content (graphics and copy) in various languages that supports GTM’s marketing strategy while driving engagement across all brands, regions and associates. Publish and broadcast content in various formats (websites, banners, emails, blast recordings, flyers, mailings, presentations, brochures/catalogs, social, etc.)
Responsible for how GTM is portrayed (tone and voice) in key platforms: MyPortal, SoHO Learning Zone and MyLearning; as far as content, messaging and user experience to ensure the best possible experience for our learners and encourage return visits and usage. This requires a certain level of technical expertise as it relates to executing key tasks in each platform and support processes as well establishing effective relationships with platforms owners to get approved content published (masters LMS functionality as an administrator). Discovers and implements new ways to use platforms and enhancement features to engage learners
Assist the Director with driving revenue and registration goals dictated by GTM’s annual budget/revenue forecast as it pertains to our revenue generating programs
Proactively and consistently offers new ideas for marketing and communication strategy expansion / optimization and keeps up-to-date on industry best practices as well as our diverse audience across the globe. Drives innovation in marketing and learner engagement. Continually compares competitive intelligence in order to stay up-to-date in the industry
Supports Director of Learner Engagement and various other internal clients within Global Talent Management and HR
Bachelor’s degree in marketing, communications, human resources or business required
At least 2 years of marketing experience, preferably within an L&D function
Experienced/skilled in project management
Experience creating and publishing content (writing copy and designing graphic components)
Proficient in Adobe Creative Suite (advanced Illustrator and InDesign mastery, Photoshop a plus, Premier Pro a plus), Microsoft Office (advanced PowerPoint mastery, intermediate Outlook and Word mastery), Windows and Mac OS environments, basic HTML/HTML5 and CSS coding, Content Management Tools (i.e. WordPress)
Experience managing others a plus
Positive attitude and ability to lead and take on new challenges
Highly adaptable to accommodate changing priorities and demands
Strong problem solving, analytical and follow up skills
Results Driven, self-starter
Innovative, logical thinker
Ability to build and maintain effective relationships
Strong Interpersonal Skills

Marketing Engagement Manager Resume Examples & Samples

Manages, leads and executes strategies for Institutional Line of Business (50%)
Drives SMC annual planning efforts that tie into overall Bank Strategy. Coordinates efforts with Product Group. Works with SMC team to ensure tracking of efforts
Works with SMC to develop and evolve go-to-market assets based on market priority (i.e. content, messaging-growth market message vs. mature market messaging, new market entry, etc.)
Works to understand next trends in marketing channels, and recommend programs to pilot to help drive engagement with UMB (e.g. Digital, experiential, content, etc.). Ability to plan, lead and collaborate with SMC for execution of pilot campaigns and programs across digital media (including programmatic), search, email, marketing automation, content marketing, personalization, social media, and mobile
Focus on customer experience. Works with ES&S and Interactive team on how to better utilize CSAT to drive business or impact how we market to targets. Assists with follow-up execution/tracking
Evolves/Tracks activation activities to drive maximum customer experience and engagement as well as revenue for UMB
Works on special projects (helps drive acquisition execution, etc.)
Successfully driven a team involved in the strategic marketing planning process
Experience with a variety of traditional and interactive marketing distribution channels (multi- or omni-channel marketing)
Experience with tracking/development of ROMI/KPIs. Has examples of how he/she has tracked efforts and driven revenue
Ability to conduct basic financial analysis
Detail-oriented with exceptional organization skills/successful prioritization (ability to multi-task)
Superb communications skills with the ability to communicate complex ideas clearly to people at all levels
Has proven strategic marketing planning track record
Managed customers experience or customer satisfaction programs
Ability to track and analyze competitive activities
Strong problem solver focused on developing creative solutions
In-depth knowledge of digital marketing strategies and execution of those
Managed/Developed/Coached direct reports

Engagement Marketing Associate Resume Examples & Samples

Partner with internal Marketing stakeholders and other departments to execute messaging strategies in all retention marketing channels, including display, direct mail, mobile push notifications, and email
Help drive ideation and development of channel communications
Research and assess innovative streams of communications
Analyze channel and order data in order to draw insights and make recommendations for driving business results through campaign optimization
Align with external partners to ensure consistency and effectiveness
Grow the channels and identify segment trends and opportunities
BA in Digital Media, Online Marketing, Marketing Communications or related fields
1-2 years of experience in email marketing, digital marketing, or related fields
Hands-on experience with ESP (i.e. Oracle/Responsys, Sailthru, CheetahMail, ExactTarget, Adobe Campaign/Neolane)
Excellent communications, organization, team-work and follow-up skills
Knowledge of interactive technologies a plus
HTML, CSS, SQL a plus
Proficiency in MS Office (especially Excel)
Mobile display marketing and push notification experience a plus

Marketing & Consumer Engagement Executive Resume Examples & Samples

1) Digital/ Social Regional Lead
Minimum two to three years related working experience
Mandarin

Director, Engagement Marketing Resume Examples & Samples

Working across all parts of the HAA, including College Alumni Programs and Alumni Education as well as the University-wide teams, lead internal communications and content strategy development for HAA programs and events
Provide support and consultation across the HAA on content strategy, email marketing, social media, and analytics best practices
Working closely with partners in AA&D and HPAC to ensure strong connections between our work and to leverage the expertise in other parts of the office (example: communications offices, email team, product team, etc.)
Manage the collaborations between AA&D Communications and the HAA, managing project development and implementation for each HAA department, this might include: convening and directing HAA-wide project teams and collaborating with appropriate partners to ensure project development and completion
Oversee and steward email communications for all marquee HAA programs and events, for the Board of Overseers and HAA Elected Directors election, HAA eVENTS, the HAA’s only monthly news and events communication distributed to 250k+ recipients monthly, the HAA Engagement Bulletin, which ensures AA&D colleagues are aware of HAA activities, and any future major university-wide alumni engagement communications. Ensuring that data takeaways and best practices are shared with colleagues across AA&D
Direct volunteer communications strategy for HAA Executive Director, including crafting messaging, developing content, and, as needed, shifting strategy in response to analytics
Oversee all alumni-facing email marketing campaigns with external partners such as the Harvard i-lab, Launch Lab, HarvardX, and the Education Portal
Oversee the Harvard Alumni Association Help Desk, which fields requests and inquiries from alumni
Coordinate content strategy and oversee monthly analytics reporting for HAA use of alumni.harvard.edu
In close collaboration with the Digital Communities Coordinator, oversee the HAA’s social media strategy, both overall and event/program specific
Where possible, actively seek out new collaborations with University partners, including development colleagues
As needed, engage with the work of the HAA Board under the direction of the Director of Volunteer Leadership

Loyalty & Engagement Marketing Resume Examples & Samples

3-5 years’ experience in financial services and/or direct marketing experience
Demonstrated experience and success in managing multiple initiatives, delivering projects on time and without issues and in developing results proven marketing campaigns
Attention to detail – ability to work with project teams to bring offers and communications to market without errors and on time
Collaborative - Interact with various levels across the organization
Strong organizational skills – must maintain accurate project records, complying with all control and regulatory requirements
Ability to creatively problem solve – ability to help develop viable solutions to identified challenges and opportunities

Accessibility Marketing & Engagement Manager Resume Examples & Samples

A minimum of 8 years of experience in Accessibility
Deep understanding of Apple’s culture and values
Strong understanding of the depth and breadth of the communities Apple supports via built-in Assistive Technology
Excellent verbal, written and presentation communications skills, with the ability to distill broad concepts and intentions into clear impacts and executable programs
Problem solver and strong collaborator with exceptional interpersonal skills and track record of working with senior leaders
Ability to inspire, motivate and lead cross-functional teams to successfully deliver under changing environments and moving resources and deadlines
Flexible and creative team player who can juggle multiple tasks under pressure and sometimes with limited information
Self-motivated and proactive with demonstrated creative and critical thinking capabilities
Experience working in cross-functional teams, resolving issues and working toward agreements
Ability to drive and track issues and tasks and prioritize on a daily basis

Practice Engagement Marketing Liaison AIM Chicago Resume Examples & Samples

Partner with the health plan provider network teams to support AIM solutions during any practice-facing activities, which may include the initial sales process, implementation, training, post go-live follow-up, Quarterly Business Reviews (QBR), and reporting
Plan, schedule and execute an efficient practice interaction strategy which establishes Best of Class customer service attention to providers and practice administrators
Maintain regular contact with providers, both in person and by phone/email
Maintain strategic attendance at industry appropriate conferences and association events that help build market reputation for AIM
Triage, troubleshoot, and proactively communicate areas of potential improvement for AIM solutions and processes
Regularly gather and internally disseminate key market intelligence regarding industry trends, future product options and competitive functionality
Monitor, review and assist in updating all practice-facing marketing material, microsite, FAQs, training materials, and practice communications
Demoing and acting as a backup for training and practice guidance
Understand and contribute with practice coaching regarding care delivery work flow, reports generation, new functionality, and data analysis
5+ years within a healthcare organization in a provider, provider-facing role or internal practice operations role supporting operations, provider, or claims
Experience with the delivery of business systems and/or process improvement
Or any combination of education and experience, which would provide an equivalent background
Engaging and confident presence with ability to adjust to multiple personalities. Immediately displays an ability to connect and build a relationship
Comfort speaking to physicians, administrators and all constituents of hospitals and private practices
History of self- direction in new and unchartered areas. (i.e. first person to do a job a company)
Oncology practice experience would be a plus
Pharma or medical device experience would be a plus
Oncology Nurse or other RN will be an advantage but not required
Solid MS Power Point Slide development skills, including backgrounds, inserting smart art, graphs and tables
Experience MS Excel user
Demonstrated history of fundamental selling skills
Strong verbal and written skills with attention to detail
Steady emotional balance under pressure with solution orientation
Ability to spend up to 50 percent of their time traveling to meet health care providers

Promotional Marketing Client Engagement Resume Examples & Samples

Manage all interactions professionally, efficiently and with good communication skills
Process customer requests in a courteous, efficient, and timely manner
Attend to customer questions and concerns immediately, and facilitate complete resolution. Engage appropriate resources to ensure needs are met effectively and efficiently
Understand and appropriately use the company pricing system and policies
Review Requests for Program (RFP) timely and effectively
Manager workflow to meet customer deadlines in a team environment
Effectively present and discuss the products and services of the company to customers in a way that conveys an image of quality, integrity, and superior understanding and delivery of customer needs
Identify opportunities to utilize multiple Taylor Communication’s solutions to help execute a customer’s needs and requirements
Communicate/Transition new Client’s to designated CSR
Support customers through education, and effective problem solving. Involve appropriate team/company staff members as needed
Coordination of projects if necessary. (Implementations, RFP’s, RFQ’s, unassigned pursuits, etc.)

Director, Engagement Marketing Resume Examples & Samples

Develops and implements a clear engagement marketing program vision and strategy, including segmentation, personalization, and customer lifecycle, that achieves multichannel retail objectives
Works cross-functionally with our CRM, data science, creative, development, and external vendor teams to build and expand our automated email and engagement marketing campaigns
Lead and develop the testing, experiment and measurement/attribution methodology and structure by which we develop best in class engagement campaigns to run across multiple channels
Help optimize our multi-channel communication strategy addressing our complete customer lifecycle to drive continuous improvement
Apply email and marketing communication best practices and executional excellence to ensure brand communication integrity
Manages third party ESP and marketing communication vendor relationships including daily, weekly, monthly communication and ensuring all agreed to professional services are being provided
Demonstrates the company’s core and growth values in performance of all job functions
5+ years experience managing direct response, email marketing, or broader engagement campaigns, including strategy, implementation and analytics/reporting, managing a database of 500,000 or greater contacts
One or more years’ experience in a B2B or B2C marketing technology function in a high volume eCommerce environment required, preferably with a top 100 multi-channel retailer; furniture retail a plus
Experience working with best-in-breed Email Service Providers (ESPs); with expertise in using relevant ESP tools
Experience with API integrations with ESPs and MAPs to enable triggered messages, dynamic content and marketing automation
Experience with rapid A/B testing and experimentation to identify highest performing customer segments, offers, campaigns verses controls, etc
Knowledge of best practices for email creative/templates, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc
Knowledge of HTML and ability to learn technical systems and in-house tools quickly
Knowledge of CAN SPAM regulations
Strong project management, organizational and critical thinking skills
Strong MS Office skills, especially in Excel
Strong skills in verbal and written communication

AVP Marketing & Consumer Engagement Resume Examples & Samples

Bachelor’s degree in Business Administration, Marketing or Health Care Administration
Three to five years’ experience in marketing, communications, graphic design, or digital media
Three to five years’ marketing experience in a management capacity
Five to seven years’ leadership and/or executive experience developing and leading marketing and business development strategies and programs
Broad-based experience in all aspects of managing an organization, including finance; program, service or business development; communications and marketing; and patient relations

Manager Marketing, Engagement Resume Examples & Samples

Performs management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Collaborate with director on assembling a team to assure the right talent and resources to effectively meet objectives
Plans, organizes, staffs, directs and controls the day-to-day operations of the department; develops and implements policies and programs as necessary; may have budgetary responsibility and authority
Oversees and works with a marketing team to develop and implement integrated marketing plans and campaigns to support the Organization's lines of business, products, services and customers. Collaborates with cross-functional teams and matrix partners to ensure business and channel alignment of marketing strategies and objectives. This includes marketing efforts as they relate to driving leads for new sales, retaining current members, and engaging members in their health plan
Oversees the development and review process of all marketing materials that are developed through internal teams and external vendors. Works with internal team and matrix partnets to prioritize work, resolve barriers in an effort to maximize productivity. Develops and/or reviews creative briefs created by the marketing team, internal partners and/or agencies to assure alignment of goals and objectives. Ensures key stakeholder input and approval and that all required deadlines are being met while continuing to adhere to current processes and corporate, federal and state guidelines
Budget planning and management to ensure business partners acquisition, retention and engagement objectives are met
Continuously evaluates vendor and internal partner performance and stewardship to optimize budget investments. Leverages internal partner resources as appropriate
Continuously evaluates customer insights, trends, and KPI's, while analyzing results and therefore refining marketing plans as needed. Develops reports and presentations to communicate these results to key partners and stakeholders

Marketing & Fan Engagement Assistant, Intern Resume Examples & Samples

Create and implement marketing plans, sales plans and oversight of budget management for assigned sports
Manage all aspects of Marquette Kids Club
Book and serve as gameday liaison for halftime groups and National Anthem singers/ROTC, performers used for men’s and women’s basketball games
Assist with the planning and implementation of game promotions and special events at men’s and women’s basketball games
Manage all student workers
Create promotional signs, graphics and social media messages for assigned sports
Draft and distribute email newsletter for assigned sports
Primary contact for all on-campus student marketing initiatives
Assist with creation and execution of marketing plans geared specifically towards students through social media and other efforts
Serve as the primary contact for donation requests
Perform other duties and responsibilities as required, assigned, or requested

Director, Member Engagement Marketing Resume Examples & Samples

Modern marketing strategies, techniques, tools, and practices to support the evolution of the existing team, and meet the growing demand for world-class marketing to Humana members
Member engagement marketing strategy and execution, and innovation to enable the member marketing team to get the most out of the data, analytical, and technology capabilities that exist within Humana
New thinking plus execution, which helps us effectively deliver enhanced engagement marketing to differentiate our brand, engage and retain our members, and drive performance of the business
Work closely and directly with key business leaders to understand their business segment dynamics, performance goals and objectives, and business priorities, define member engagement marketing plans to help achieve them, and develop budgets and projections on an annual and ongoing basis
Participate in enterprise marketing strategy, governance, and innovation initiatives to disseminate modern marketing concepts and stimulate innovative thinking
Provide input into the marketing technology road map, guiding investment in the Marketing CRM platform and driving improved efficiency, effectiveness, and marketing ROI
Adopt and maximize usage of new modern marketing tools, tactics, and techniques
Define and execute testing plans to maximize the learnings from each member engagement program; share results and implications across the enterprise
Lead and develop an effective team that creates the opportunity for us to drive profitable growth
Create strategies and build the foundational tools and infrastructure to enable our marketers to engage and retain our most important and profitable members
Maintain effective relationships across the enterprise to bring strategic value to our clients
Foster best-practice sharing across acquisition marketing, member engagement marketing, corporate marketing and communications, consumer analytics, and marketing data science
Act as a thought leader and a key contributor to the professional development of our marketing team
Extensive senior-level experience in a combination of general, digital, database or direct marketing, and marketing-related analytics roles
Experience in world-class consumer omni-channel marketing is the primary qualification; additional experience in healthcare industry, successful consumer marketing in regulated industries, marketing to healthcare providers, and management in highly matrixed organizations is preferred
Successful candidate will have experience managing specific customer segments (marketing and/or customer experience) and can demonstrate how they have driven better acquisition or engagement results. (Relevant experience may include: Managing credit card acquisition, loyalty program member management, clinical patient program enrollment, usage of specific business products, etc.)
Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions, and turn those into plans and tactics that are executable and measurable
Record of success in creating clear and quantifiable marketing goals based on business plans and objectives, and success in creating and executing marketing programs that deliver the expected impact
A marketing approach based on the “client” mindset, an understanding of line of business strategies and goals, and an appreciation for diverse business models that include B2C, B2B, and B2B2C
Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity
Ability to understand data, define testing plans and analyze results, assess marketing performance and make data-driven decisions about future marketing activities and investments
Ability to work collaboratively through various department and functions. Promotes a culture of proactive teamwork
Experience in program management and vendor/agency management - ability to coordinate activities, collectively set strategies and monitor progress
Familiarity with modern marketing tools, such as IBM (Marketing Software, Marketing Cloud, etc.), Adobe Marketing, Salesforce Marketing Cloud, Oracle (Eloqua, Bluekai, etc.) as well as related analytical and visualization tools, such as Tableau, SAS, IBM SPSS, etc
Bachelor’s degree required; MBA or related master’s degree desired.Additional Information

Engagement Marketing Specialist Resume Examples & Samples

Apply email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
Manage inbound engagement requests from start to finish, from requirements collection to asset production, targeting and stakeholder approval
Build emails and segments in ExactTarget, hit send on campaigns to hundreds of thousands of users
Continuously analyze, scrutinize, and test hundreds of hypotheses to drive results including target segmentation and A/B creative testing
Build and maintain best practices with email design and content, and apply rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
Own email QA from design rendering to email functionality
Analyze campaign results and prepare ongoing channel reporting and overall program performance
0-2 years of email marketing, mobile engagement (push notifications, in-app notes, etc) experience
Basic knowledge of HTML/CSS for email
Strong project management and eagerness to learn new skills
Experience with multi-variate testing
SQL/analytics experience a plus

Director of Marketing & Fan Engagement Resume Examples & Samples

Bachelor’s degree from an accredited college/university in Marketing, Public Relations, Communications, Sports Management or related field
Minimum of 2 years of full-time experience in Division I college athletic marketing or professional sports marketing (not including graduate assistantships or unpaid internships) or minimum of 4 years of full-time experience in Division II college athletic marketing
Demonstrated experience with leading game presentation for live sporting events (preferably men’s basketball, women’s basketball or football)
Excellent organizational, problem solving and communication skills required
Strong attention to detail with ability to create and maintain very specific timelines
Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite
Assertive, outgoing, hard-working, resourceful, as well as an independent thinker
Ability to supervise marketing, game operations and spirit squad staff/members
Ability to work early mornings, nights, weekends and holidays in addition to traditional business hours, is required
Possession of, or ability to obtain, a valid drivers’ license

Marketing & Engagement Manager Resume Examples & Samples

Marketing and Communications
Ensure consistent, quality implementation of United Way’s brand in all aspects of the organization so every contact is a positive experience for stakeholders
Develop and execute United Way Blackhawk Region’s year-round communications strategy/marketing plan generating media coverage and community outreach
Spearhead utilization of social media, digital and traditional media, as well as track and report corresponding analytics
Proactively generate creative concepts, collateral and engaging messaging that aligns with brand strategy, examples may include: advertising, annual report, campaign materials, digital/social campaigns, enewsletters, event promotion, media releases, presentations, etc
Manage the organization’s website
Maintain and adhere to annual marketing budget; leverage limited resources through in-kind contributions, partnerships and sponsorships
Engagement
Staff liaison to the volunteer Brand Strategy and Marketing Committee
Staff lead, responsible for coordinating United Way’s annual Campaign Kickoff, Day of Caring, LIVE UNITED Celebration, and other special events
Manage and promote the organization’s volunteer engagement platform, Get Connected
Help synchronize consistent and compelling messaging from the United Way team, board of directors and volunteers to target the public in ways that move them to give, advocate and volunteer
Monitor market trends and identify opportunities for cultivating meaningful relationships and brand loyalty among existing and potential stakeholders, including: donors, volunteers, media partners, civic leaders, nonprofit colleagues, United Way counterparts and community members
Build marketing and communication alliances with United Way partner organizations and other affinity groups to drive United Way’s brand value and visibility in the region
Complete necessary reporting as required by UWW and/or various entities
Conduct operations effectively and efficiently and promote a cooperative spirit within the United Way Blackhawk Region organization
Flexible in work hours as activities may occur outside normal working hours
Additional duties as assigned by the President
Ability to sit and/or stand for extended periods of time. Intermittent physical activity including bending, reaching and prolonged periods of sitting
Ability to lift light objects, usually no more than 8 lbs. in weight
Ability to utilize close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
Ability to move about and communicate effectively with a diverse membership and employee group
Ability to accomplish the described responsibilities through the use of computers and technology
Ability to work in a changing, challenging and fast paced environment with varying stress levels
Ability to travel to other locations within the geographical area. Occasional business travel elsewhere may be required

Asst AD for Marketing & Fan Engagement Resume Examples & Samples

Experience in athletics promotion at either the professional sports or collegiate level
Significant experience with developing advertising plans and/or promotional plans
Accounting and/or budget management skills or experience
Competency with database management and word processing software specifically Microsoft Word, and Excel
Demonstrated excellent customer service and communication skills
Bachelor’s degree or Masters degree in Sports Management, Business, Marketing or directly related areas
Experience with scheduling and PR appearances
Experience working with graphic design

Assoc Mgr Engagement Marketing PRG Resume Examples & Samples

Works with Sr. Manager and Director to develop social media strategies for the PAPYRUS brand (and others as needed)
Manages social media communication and brand voice, ensures that each brand is positioned positively, correctly and effectively in all areas of public-facing communication
Owns and operates social media channels including developing content, copy, posting schedule and reporting
Community Management (Instagram) – Works with coordinator to manage individual comments and respond to customer inquiries fostering a positive community environment adding value to user’s experiences. Escalates negative commentary as needed
Works with agency partners to develop and execute plans for paid media and channel category growth
Optimizes experience through proper tagging, ensuring descriptions are optimized and content is relevant and accurate
Owns and updates social media content calendar and makes recommendations for buzz and trend items on an ongoing basis
Maintain Influencer programming and strategy
Responsible for content campaigns for New York Fashion Week and other sponsorships as needed
Develops content campaigns for Designer Collaborations
Develops content campaigns and sources creative assets for retail partners as requested
Drives content/photoshoot calendar alongside Creative group
Responsible for managing and maintaining library of images
Explores social media partnerships with 3rd parties
Works with Manager and Director to develop key performance indicators against which social media efforts will be measured
Manages tracking platforms and reports on public relations and social media analytics
Creates Powerpoint presentations and social media mock-ups for pitching 3rd party partners including celebrities, designers, retailers and more
Maintains competitive analysis
3-5 years of prior social media, digital media or consumer marketing experience in a fast-paced environment where attention to detail is critical
Keen eye and passionate about fashion, beauty, luxury products
Social media and influence marketing pro / experience with Google Analytics, Hootsuite, Radian 6 or similar measurement platform
Ability to work in a fast-moving, entrepreneurial environment
Demonstrated excellent communication and interpersonal skills necessary due to the nature & level of interaction with peers and management
Experience writing consumer focused copy
Strong analytical and data analysis experience
Sense of humor, flexible, with ability to pivot quickly
Time management skills; ability to plan and organize daily workload; flexibility to handle constantly changing priorities; ability to meet deadlines
Independent; takes initiative; ability to work independently or in a team setting
Strong PC skills to include excellent knowledge of Microsoft Excel, PowerPoint and Word

Philippines Marketing & Engagement Director Resume Examples & Samples

Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer
Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children
Under the direction of the GME Global Initiatives Director, establishes robust marketing and engagement strategies and plans to advance the mission of Compassion International to potential Filipino sponsors and donors and position Compassion as a charity of choice in the Philippines
In collaboration with the Philippines Country Director, identifies, establishes and cultivates key relationships with highly influential local individual donors, corporations and foundations with the purpose of building partnerships that result in sustainable funding streams. Speaks on behalf of Compassion in a variety of public and private venues as needed
Converts global marketing and engagement strategies to localized tactics for the Philippines market. Consistently analyzes results, interprets trends, provides direction and suggests adjustments to deliver optimum results to both the fund-raising goals as well as supporter experience
Works collaboratively with the GME Global Product and Brand Director, the GME Digital Marketing Manager, and other GME resources to effectively market CI products and ensure brand compliance while supporting the local cultural context
Responsible to grow and sustain annual revenue to $1.3 million and child sponsorships to 5,000 within three years. Sets and meets the net growth and revenue goals annually, based on local market research and global CI objectives
Oversees and ensures the appropriate accounting, recording and disbursement of all contributions, income, and expenses. Coordinates back office support with GME
Directs all aspects of the day-to-day marketing operations in the Philippines, which may include supervision of paid or unpaid staff, record keeping, communication with CI leadership as well as other CI offices or departments. Works closely with GME to minimize the operational footprint in country
Has a personal relationship with Jesus Christ
Education: Bachelor's degree Marketing, Communications, Business / International Business, or related discipline. Equivalent education, experience, training, and certification may be substituted for education. MBA preferred
Experience: 10 years of marketing experience in the Philippines; non-profit experience a plus; proven leadership in a marketing or development organization or department. Experience with a start-up of an NGO and the proven capacity to successfully apply new business models to marketing are desired
Certifications/Licensing: NA
Other Required Skills: Ability to read, write and communicate effectively and persuasively in English as well as native country language. Must be able to mix with and influence people at a variety of economic, social, cultural and professional levels. Organizational skills and ability to manage multiple projects, initiatives or deliverables. Experience or familiarity with digital marketing strategies and platforms
INTEGRITY: “Conduct yourself in a manner worthy of the Gospel of Christ” (Philippians 1:27)
EXCELLENCE: “Whatever you do, work at it with all your heart, as working for the Lord” (Colossians 3:23)
STEWARDSHIP: “The Earth is the Lord’s and all that is in it” (Psalm 24:1)
DIGNITY: “God created man in His own image” (Genesis 1:27)

PA to Director of Marketing & Client Engagement Resume Examples & Samples

Scheduling and organising internal and external meetings, as well as taking minutes and actions when required
Managing confidential business information when required
Organising travel and accommodation for the Leadership Team
Planning and organising key corporate events
Managing expenses and monthly team spend
Prior experience or ability to provide day-to-day support to a senior stakeholder
Excellent diary management and planning skills
High level of written and verbal skills, with confidence to speak to senior stakeholders
Effective time management and organisational skills
Capable of working under pressure
Judgement skills, tact, confidentiality and discretion
Good experience of Microsoft packages (Word, Excel, PowerPoint)