Field Marketing Resume Samples

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N Anderson

Norwood

Anderson

49773 Vince River

Philadelphia

+1 (555) 417 2426

49773 Vince River

Philadelphia

Phone

p +1 (555) 417 2426

Experience Experience

Phoenix, AZ

Manager, Field Marketing

Phoenix, AZ

Von-Rodriguez

Phoenix, AZ

Manager, Field Marketing

Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
Responsible for tracking, reporting and maintaining marketing budget
Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
Responsible for creating, tracking and managing program budget
Facilitate the development of communications internally, working with Branding and Central Marketing to develop communications for Sales employees
Assist hotels with developing marketing plans and budgets by providing recommendations based on market analysis, current performance metrics and best practices
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches

Detroit, MI

Field Marketing Associate

Detroit, MI

Lowe-O'Connell

Detroit, MI

Field Marketing Associate

Assist in the development of marketing content for the field
Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
Work closely with Business Development to qualify leads and transition them to reps
Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
Generate insights from each execution so that we iteratively improve our performance
Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements

present

Phoenix, AZ

Director, Field Marketing

Phoenix, AZ

Terry-Ward

present

Phoenix, AZ

Director, Field Marketing

present

Tracking the use of customer references through our internal database and assessing inventory versus demand
Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
Monitor effectiveness of regional marketing initiatives, and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity. Design regional training program related to new marketing initiatives, new processes, new assets, and new functionality (e.g., features and benefits of the CRM and marketing communication platforms)
Communicate and educate sales team regarding new and planned marketing activities
Built infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for INFA products and services
Interface with Head of APJ Field Marketing and align Marketing strategy, tactics and operations with Global Marketing strategy
Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation

Education Education

Bachelor’s Degree in Marketing

Tulane University

Bachelor’s Degree in Marketing

Skills Skills

Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams
Strong problem solving and decision making skills
Operations knowledge
Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
Proven communication skills and ability to influence colleagues and customers
Self-directed and highly motivated
Knowledge of food and beverage marketing trends
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Displays creativity, initiative, and leadership skills and demonstrates working knowledge of all tasks within your area of responsibility
Deep knowledge of leisure, group, and business transient hospitality business in defined market(s)

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Field Marketing Associate Resume Examples & Samples

Knowledge of Search Engine Optimization and Search Engine Marketing strategies and tactics, as well as an interest in these concepts
Excellent writing skills with the ability to create content quickly and accurately with regard to spelling, grammar and punctuation
Computer proficient (Microsoft Word, Excel, etc.)
Able to juggle managing multiple projects on a daily basis
Extremely organized, detail-oriented and efficient

Field Marketing Analsyt Resume Examples & Samples

Running reports and preparing presentations
Collating budget reports
Preparing and managing requisitions
Providing support for regional events
Managing the communications calender
Creating and distributing email communications using an email distribution system
Coordinating social media activity
Setting up marketing campaigns
Managing the leads from campaign activity

Field Marketing Director Resume Examples & Samples

Experience in marketing, editorial, sales, consulting, or teaching in the content area
7 years of related industry or functional experience
WFH

Director, Cox Business Field Marketing Resume Examples & Samples

Serves as the integrator across all marketing functions in a specific geographic region. Is responsible for meeting revenue and subscriber targets in that geography
Leads and collaborates with product marketing team and cross-functional partners in the development and maintenance of local offer strategies, including developing and communicating product applications for sales teams, defining feature and benefits, analyzing local market product trends, and supporting general sales (sales calls and RFP support)
Directs market level project management for all product implementation and launch activities in the local market, and provides oversight of product catalog and interfaces to all IT systems
Directs market level Customer Training & Education efforts designed to provide customer education for new and existing products across all aspects of the CB product portfolio. This includes web-based, webinar, instructor-led/on-site, implementation support/training, and other customer ready documents/user guides
Directs product forecasting, acquisition, retention and competitive intelligence
Utilizes marketing science and analysis information to ensure appropriate targeting and messaging that maximizes marketing effectiveness
Leads field marketing team in the local market with resources focused on
Executing national demand generation campaigns (digital, direct mail, email, etc.) to drive revenue growth and new acquire new customers across all CB customer segments
Developing and executing local campaigns in support of outbound sales efforts (eg: market expansion, sales blitzes, etc.)
Execution of center developed segmentation strategy, development of local lead lists and other ad hoc marketing science analytical requests
Local events, sponsorships and customer events to increase brand awareness and further key customer/prospect relationships
7+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 5+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above)
Excellent interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization

Senior Analyst, Field Marketing Resume Examples & Samples

The incumbent in this position ideally possess a Bachelor's degree and have 7+ years of experience selling or marketing to production printing environments. He/she must be proficient in production workflows and technology and possess strong oral and written communication skills. Must possess detailed knowledge of network systems, printing solutions, systems integration services and computer hardware/software solutions
Strong project management skills are required for managing the various project and initiative
Must be willing to travel 25-50% if Melville based, 50-75% if in the field

Field Marketing Intern Resume Examples & Samples

Database Marketing Skills
Marketing: event management, demand generation, online and social media, ROMI
Dynamic, energetic, driven
Ability to execute on-time and within budget

Field Marketing, Airwatch Resume Examples & Samples

Drive Marketing communications programs that deliver greater awareness of VMware’s Business mobility in Japan, one of the company’s fastest growing regions
Managing Marketing budgets for Business mobility including calculation of ROI on in market programs
Localisation of Business mobility messaging for the Japan Market
Manage translation and translation approvals for Air-watch content
Draft a range of communications materials, including Customer communications, case studies, press releases and marketing communications materials
Champion getting customer win/success stories from Sales and create reference content for Customer Marketing team and Communications (PR) team
Administer ongoing meetings and discussions with adjacent teams to align on regional and global activities
Identify and apply for appropriate industry awards
Help execute the company’s social media and digital strategies in the region
Drive Marketing Sourced Lead Generation for AirWatch in Japan in the GB space
Influence and work with the foundational marketing team around Business Mobility messaging in the Enterprise space
Work with foundation programs team on development of local programs that support Business Mobility
Work with Event team to identify and drive event activity for AirWatch in the Market
Manage content on Air-Watch Japan microsite
Driving digital social for business mobility

Manager, Americas Field Marketing, AEC Resume Examples & Samples

Develop and execute multi‐touch, multi‐channel field marketing programs to acquire new customers, grow our technology footprint within existing customers, and retain current subscribers
Measure and report on effectiveness of marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the North American Sales team to understand and support their goals through aligned sales/marketing programs
Collaborate with an extended marketing organization, including industry marketing, industry campaigns, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Coordinate and deliver effective communications to internal and external sales/marketing partners on field marketing programs
Manage quarterly marketing budget
4‐year degree with a minimum of 5‐10 years field marketing experience in B2B software
Experience in a wide range of inbound and outbound marketing disciplines, including social media (especially LinkedIn and Facebook), organic and paid search, retargeting, direct marketing, event marketing, and advertising
Experience with Salesforce.com and business analytics tools such as QlikView, Tableau, or Domo
Knowledge of b‐to‐b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
Proven ability to think strategically and execute methodically with strong attention to detail
Proven ability to influence matrix management peers and superiors
History of teamwork and willingness to roll up ones sleeves to get the job done
Experience marketing SaaS is highly desired
Understanding of the AEC industry and customers is highly desirable
Travel required up to 20%

Director, Field Marketing Resume Examples & Samples

In partnership with the marketing leadership team, develop the Field Marketing strategy including market centric, customer-centric opportunity-centric and partner and alliance elements as needed while ensuring that the programs are aligned with the with overall company vision, brand and goals
Develop regional marketing plans for each market segment, and identify and support growth objectives – revise annually and ratify with key stakeholders
Design and execute client and market specific strategies that are multi-channel in nature and synchronized through the execution process. Channels include digital, social media, client briefings, direct campaigns and sales teams through enablement programs
Regularly track, measure and report on campaign and program effectiveness and results particularly in the areas of lead and opportunity development
Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the market shifts and trends. Collaborate with sales to support territory planning and sales alignment within region to ensure optimizing pursuits
Work with marketing operations to analyze sales and track marketing performance data, using central dashboards, and key metrics working on targeting and lead follow up and progression
Manage and balance regional field marketing budget and spend
Communicate and educate sales team regarding new and planned marketing activities
Collaborate across Marketing, IPM, SE and sales teams to leverage market solutions that advance sales efforts
7-10 years in marketing, sales, product development, or related field marketing
Knowledge of Blackboard Higher Education competitors preferred
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the GTM sales and marketing teams

Field Marketing Associate Resume Examples & Samples

Support in the execution of a cohesive and strategic marketing strategy across multiple marketing channels
Assist in the development of marketing content for the field
Assist in creating and updating marketing collateral materials
Help to formalize process for marketing engagement with Financial Advisor recruits as well as create an enhanced recruiting package and follow-up process once on boarded
Manage and help facilitate the Communication Review Center (CRC) process for Field Marketing team
Manage and update the Marketing site on 3DR, working with teams across the Marketing organization
Bachelor’s degree required or equivalent education or experience
A minimum of 3 to 5 years of marketing experience; a plus if some experience in finance, specifically wealth management
Effective written and verbal communication skills
Ability to prioritize and resolve complex problems and escalate as necessary
Ability to interact with Financial Advisors, CSAs, Field Management and internal partners
Excellent judgment
Strong Word, Excel and PowerPoint skills

Senior Manager, AEC Field Marketing Resume Examples & Samples

Manage a US-based team of Field Marketing Managers
Direct the development of the US AEC field marketing plan in alignment with the regional sales priorities and the corporate strategy
Manage US field marketing budget to effectively support goals
Measure and report on marketing ROI with the purpose of improving resource allocation, efficiency, and revenue generation
Develop and maintain strong relationships with the AEC sales leadership to understand and support their goals through aligned marketing programs
Collaborate with an extended marketing organization, including industry marketing, field marketing, business development, sales enablement, and channel marketing on the development of effective demand generation campaigns for Autodesk and our reseller channel
Serve as the key point of contact for AEC marketing in the Americas by curating and sharing field marketing best practices
Institute new marketing approaches through staff development and training
4-year degree from an accredited institution in business or marketing or equivalent experience
10+ years corporate or field marketing experience in a high technology business with 2 to 3 years in management. Agency experience considered
Proven experience managing and influencing in a matrix organization and working with virtual teams
Proven budget management skills with responsibility for annual budgets over $1 million
Experience in a wide range of inbound and outbound marketing disciplines, including digital marketing, social media, organic and paid search, direct marketing, and events
Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo
Understanding of the AEC industry and customers
Multi-tier channel sales and/or marketing experience preferred
Exceptional verbal and written communications skills
Must be able to work productively in a fast-paced team-oriented environment with minimal supervision
Travel required up to 25%

Field Marketing & Partnership Specialist Resume Examples & Samples

Give input on regional strategy, especially on user and host acquisition and quality. Create data analysis and presentations to persuade/align stakeholders in the organization
Create and execute integrated brand marketing campaigns in Latin America
Ideate potential acquisition partnerships that can benefit the growth of Airbnb in the region. Open and manage relationships with other companies throughout the region
Create and execute quality-improvement initiatives for hosts
For the above, create project plans and execute day to day activities, pushing forward projects through all stages of their life cycle. All with excellent quality and timeliness
Manage effective relationships with other key functions (marketing, community, PR, legal, product, analytics, etc)

VP, Field Marketing Resume Examples & Samples

Lead and own the creation and execution of a go-to-market marketing plan for direct (and partner/channel sales as appropriate and as the business evolves)
Define the targeted campaigns for NAHE and drive focused execution including promotional strategies and plans that drive growth and retention
Lead the strategy and creation of content that will inform the spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, sales playbooks, demos, and training materials) to communicate the value proposition of Blackboards products, services and data capabilities for customers and partners
Analyze the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas
At least 15-20 years of proven work experience with an ideal mix of strategic, technical (product management, technical marketing) and business (consulting, field marketing, sales, and/or channel) background
Knowledge of and comfort working in an agile/cloud based business, understanding the changes in process and skills required to do so
BA/BS required, MBA a plus; Higher education background, knowledge and experience preferred
Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
Demonstrated ability to drive revenue through highly effective marketing
Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
Excellent oral and written communication skills (internal and external)
Steeped in digital and social marketing practices
Demonstrated ability to build strong working relationships across multiple departments and functions

Field Marketing Rep Resume Examples & Samples

Coordinate with Area Field Marketing Rep Manager and National Key Account Managers to grow a currently $60 Million business through focused marketing activations
Identify strategic National Accounts within a current 2,500 door list to provide day-to-day support
Support Local and Regional Rep activities to grow a currently $190 Million business through focused marketing activations
Help create engaging and unique brand experiences through self-generated National Account, consumer facing, and Oakley Lab events
Responsible for a company-owned marketing vehicle including but not limited to; maintenance and day to day appearance
Responsible for equipment asset management
Willing and able to drive a non-CDL truck and trailer combination to and from events
Efficiently monitor and practice stewardship of their portion of department expenses
B2B Support
Travel 100% of the time
75% travel in market
25% travel out of market
Internal – Nat. Accounts Team, L&R Sales Managers, US Marketing, Trade Marketing, Sports Marketing, Global Events, Global Sales Development, Travel
External – Third Channel, BES Event Services, Marketing Truck Vendors, Oakley Lab Driving Company, Audio/Video Suppliers, Event Contacts

Senior Manager, Nahe Field Marketing Resume Examples & Samples

Develop, execute and track multi-channel demand generation programs to drive pipeline build for Teaching & Learning Solutions, focusing on awareness building and lead generation
Coordinate with Central Marketing team to develop search engine marketing and digital marketing activities to drive volume at the top of the demand generation funnel
Build and develop competitive campaigns around the corporate vision, products and services to drive awareness and interest in Blackboard
Work closely with Product Marketing to identify sourced content needs; manage and develop the creation of compelling campaign content
Be a reliable, thoughtful, effective voice for strategies and tactics that support the sales of Teaching & Learning products and solutions
Evangelize Blackboard products and solutions at industry conferences and online forums as presenter and education technology expert
Work closely with North America Higher Ed sales team to coordinate on short term tactics to drive in quarter and next quarter pipeline opportunities
This position is based in Washington, DC.Telework arrangement may be considered for highly qualified candidates outside of the greater DC metro area
5-7 years of applicable B2B digital and campaign marketing experience in the Education/Technology industry; software industry strongly preferred
Demonstrated track record of success driving revenue and working with cross-functional teams
Experience targeting C-Suite and senior level personas with campaign programs
Ability to translate client need into marketing requirements and effective messaging and positioning
Familiarity with principles of content marketing and marketing automation is highly desirable
Superior analytical and problem-solving skills
Willing to travel (15-25%)
Bachelor’s Degree in Marketing or Business strongly preferred
Experience in a field marketing multi-channel demand generation role within the software and services industry strongly preferred
Knowledge of the education sector is a plus

Raleigh Field Marketing Analyst Resume Examples & Samples

Collects and analyzes sub-plan metrics to identify the best opportunities to meet overall plan goal metrics
Create an annual business plan outlining a strategy to meet targeted monthly/quarterly objectives
Interprets results using a variety of techniques via statistical analysis and data mining
Working collaboratively with internal partners to implement and oversee targeted campaigns at the local government sub-plan level
Develop, launch and oversee marketing initiatives with remote field teams
Use metrics to progress against initiative goals, reporting findings to management in both written and oral format
Produce monthly, quarterly and annual reports. Adapt future initiatives based on these report findings and feedback collected
Attend local and state wide conferences
Conduct annual electronic sub-plan employer surveys
Oversee and maintain sub plan employer database
Manage field calendar interface on Plan website to drive marketing initiatives
Identify and monitor local websites and competitors, researching market conditions or changes that may impact performance
Manage branch office activities including video conferencing, inventory, maintenance, supplies and compliance reporting
4+ years experience in field marketing or business analysis in sales or marketing. Financial Services experience is preferred
Bachelors degree with a concentration in Marketing or Business Management. MBA is a plus
Demonstrated experience in project management
Ability to multi-task, highly organized and detail oriented
Motivated organized self starter
The ability to clearly communicate complex results to business partners
Experience with Survey Monkey or running large scale electronic surveys
FINRA Series 6 and 63 preferred or within 90 days of hire
Mix of tactical and strategic ability
Knowledge base of 457, 401(k), pension plans is desirable
Strong written and oral presentation skills required
Ability to travel up to 10% of the time required
Advanced level Microsoft Office skills Excel, Word, PowerPoint required
Experience with webinar, video conferencing is a plus

Senior Manager, Nahe Field Marketing Resume Examples & Samples

Planning integrated marketing programs to take customers through a sequential journey
Defining marketing plans to create/accelerate opportunities
Developing marketing segments that align with sales teams’ goals to deliver relevant, focused messages and programs
Creating, building and executing field events from institution-level forms to industry events focused on data and student success
Tracking program results, measuring program success and leveraging SFDC to report metrics out to sales and marketing leadership to understand impact and gaps
Maintaining program budget and spend efficiently and wisely
Identifying and gathering best practices to share with Field Marketing team and other internal stakeholders
Working cross-functionally across all marketing departments, sales and virtual sales
Serving as a strategic and value partner to the Analytics Platform Sales Leader for the US/Canada
5-7 years of marketing experience, including digital and field marketing
Proven track record of partnering successfully with sales management
Experience with developing integrated, multi-touch marketing plans
Experience in delivering to a C-Level audience or executives
A good comfort level with sales, content and marketing automation systems, for example: Salesforce, Eloqua, Kapost
Excellent communication, presentation and influencing skills
Ability to excel in a fast-paced environment
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
Enterprise software background with strong solution selling knowledge strongly preferred
Industry or vertical marketing experience, education a plus

Manager, Field Marketing, West, MAC Resume Examples & Samples

Undergraduate or Master’s degree
5-7 years relevant working experience, preferably in operational marketing in beauty or Fashion. Retail experience also appreciated
Project management skills, ability to prioritize and adjust to multiple needs
Thorough knowledge of PC (Word, PowerPoint, Excel). Good presentation skills

Manager, Field Marketing, East, MAC Resume Examples & Samples

Independent, Pro-Active, hands-on, well organized, detail oriented with exceptional organizational and follow up skills
Very strong communication and analytical skills
Team player with the ability to build, foster and nurture relationships with members of local market and cross functional teams
20% Travelling required

Field Marketing Intern Resume Examples & Samples

Must have a passion for learning about marketing/sales and an interest in software/technology
Assist with demand generation campaigns, lead management, webinars, and event planning
Assist with the management and creation of sales tools
Other marketing/sales responsibilities as assigned
Must presently be enrolled in a bachelor’s or master’s degree program
Must have a moderate proficiency in Microsoft Office applications
Must have a passion for the field of sales or marketing
Strong and proven written and interpersonal communication skills

Manager Brand Activation, Field Marketing Resume Examples & Samples

Drive and coordinate the implementation of visual merchandising projects throughout DTC
Develop monthly and quarterly directives for all DTC channels and manage external field team to implement the programs
Ensure project budgets are effectively planned, forecasted and managed
Manage collaborative relationships with third parties (e.g. field team and internal VM partners)
Develop space and visual merchandising guidelines and provide direction to all Visual Merchandisers in Market sub-units in order to drive consistency in execution across the entire Market
Coordinate all VM, Tech Rep, and Store Coaching services during project implementation and follow-up visits
Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces
Develop a VM-RSM network across DTC and a process for best practice sharing (including efficiencies)
Gather, consolidate and deliver input on global toolbox performance
Proven understanding of retail needs with a focus on product presentation and merchandising
Ability to thrive in a face paced, constantly changing environment
Understanding of retail and consumers in the sporting goods industry
Possess excellent written, oral and visual communication skills
Strong conceptual thinking and design critiquing skills
Ability to lead, manage and motivate internal and external project teams
Highly developed attention to detail
Moderate domestic travel required: approximately 25%
Hands-on retail floor experience preferred
Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite
Bachelor’s degree (B.A.), with an emphasis in Marketing/Merchandising, and
Minimum 5 years of Merchandising/Product marketing or other related experience in the Sporting Goods Industry

Director, Field Marketing Resume Examples & Samples

Promote consistency and best practices across the Marketing organization, establishing optimal roles, collaboration and measures of accountability across the Corporate and Regional marketing teams
Lead onboarding and ongoing education of Regional Marketing staff to build comprehensive fluency in CCOA solutions, capabilities, media strategy and industry innovation
Offer guidance to Regional Presidents, local Branch managers and Sales leadership on use of marketing talent and resources to drive revenue generation and build a collaborative sales-marketing environment
Enhance communication and champion resources that cultivate the Corporate/Field and National/Local relationships, focusing on elevating best practices that create efficiency and drive revenue opportunity across regional and local Branches
Work with Regional Presidents to align on optimal resources, training and marketing programs to support Regional sales goals and business programs
In collaboration with the SVP Marketing Solutions and VP of Marketing Communications, create and maintain consistent marketing materials that illustrate CCOA’s core strengths and broad national and local sales solutions, in ways that can be easily used by all local Sales & Marketing teams
Measure and analyze results of marketing and communication initiatives in order to continually refine and optimize programs
Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
Employee must have the ability to lift and move items up to 15 pounds
Employee must have the ability to see written documents and computer screens, and to adjust focus
This job is performed in a temperature controlled office environment

Zico Field Marketing Coodinator Resume Examples & Samples

Work closely with the New York Field Marketing Manager and local field sales teams to implement successful marketing programs and campaigns
Schedule, execute and track field marketing activities in the market including events, samplings and demos
Develop relationships with key stakeholders to increase brand visibility
Generate reports, event lists/calendars and status spreadsheets as required
Track, order and maintain product, event tools and assets inventory
Assist in the coordination of the summer intern program to include training

Head of Field Marketing Resume Examples & Samples

Oversee team that plans, organizes and executes marketing programs to generate the highest number of qualified leads and conversion to pipeline
Foster strong Sales-Marketing alignment, to develop marketing plans and programs that support the goals of the region as well as the goals of the company
Improve the effectiveness and efficiency of lead qualification processes and lead nurture programs
Track and report key metrics that measure program success to drive continual process improvement and communicate to cross-functional teams and executives
Work hand-in-hand with Product, Brand and Segment Marketing Leaders and PR to ensure that marketing campaigns are coordinated
Contribute to annual global marketing strategy and planning process
Own budget, annual strategy and quarterly execution plans for demand generation function

Senior Mgr, Field Marketing Resume Examples & Samples

Work with Corporate Marketing, Sales and cross-organizational functions to create a plan of initiatives that are in alignment with brand strategy, business plan objectives, and existing corporate programs
Participate in appropriate strategy and program development sessions
Experience and proficiency with traditional marketing vehicles such as email and CRM, as well as digital marketing and social media
Strong written and verbal communications and presentation skills with ability to communicate conceptually and tactically – including strategy, planning, and executing activities

Field Marketing Director Resume Examples & Samples

Working closely with marketing insights team to drive regional market segmentation, identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning
Developing and executing strategic collaboration customer programs, and making it scalable for customers and most essentially delivering an excellent customer value and experience
Partnering with cross functions (sales, modalities etc.) to validate and implement integrated solutions to drive the outcome for GE, customers and stake holders
In partnership with Product and Sales, leading the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
Hiring directly supervising, compensating and developing effectively a team of professional marketers
Experience working with Sales teams and supporting programs to drive awareness and sales
7+ years’ experience in marketing, product marketing or related field

Senior Mgr-field Marketing Resume Examples & Samples

Set the marketing vision and strategy for the geo
Understand the geo sales business goals and objectives then develop and implement a marketing plan to support the sales goals
Engage extended team for input and support of marketing strategy and plan
Create detailed business analysis by accounts, markets, customer segments, products, and solutions to drive targeted account based marketing programs
Support Worldwide Marketing initiatives and objectives
Develop on-going communications plan for sales leadership and sales teams
Drive the plan and the flawless execution of events and marketing programs
Track, measure, analyze, refine activities and programs
Manage and track budget to align with marketing and sales key goals and objectives
Confidence and experience in developing senior executive-level relationships
Strong understanding of sales process, methodology, and account planning
Pipeline nurturing experience with a bias towards producing & reporting on results
Independent, self-starter with strong personality who can get results from those with differing priorities
Effective and persuasive communicator and presenter
Problem-solving and decision making skills
Ability to see the big picture and alignment to sales and marketing opportunities
Innovation, creativity, strategic thinking
Travel required (30%)
Bachelor’s degree in marketing, communications, business or equivalent and 10+ years experience required, preferably in an enterprise or IT software sales environment

Field Marketing Director SE Region Resume Examples & Samples

Manage a team across the Southeast region to develop and implement marketing programs for key PepsiCo brands
Build and effectively influence the Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for region
Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
Partner with the region leadership team to build a compelling Annual Operating Plan (AOP)/Quarterly Business Plan (QBP)
Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
Own region's marketing talent strategy and capability
Undergraduate Degree
MBA with a concentration in Marketing
Strong written and oral communications skills required with the ability to partner at all levels of the organization
Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm

CIS Field Marketing Resume Examples & Samples

Create and execute annual marketing strategies/plans focusing on campaigns, programs, partner/influencer activity, vertical business unit joint programs, advertising, direct marketing, sponsorships and events that drive new logo opportunities
Develop strong messaging supporting solution overviews and analyst relations materials, consistent with BU and corporate strategy and in support of our Next Gen IT positioning
Develop key relationships with CIS stakeholders, which can include business unit leaders/senior executives, intermediaries, analysts and others in support of the business objectives for the BU
Collaborate with other Next Gen IT solutions marketers and with industry/vertical marketing leads to ensure all programs are executed with specific vertical messaging and campaign elements
Ensure strategic marketing plans meet demand generation goals of the BU
Work effectively with internal and external PR and social media teams to ensure the go to market plan includes effective media outreach and linkages for optimal reach and impact
Select and manage external agencies and Cognizant’s internal marketing center of excellence (COE) by providing leadership and guidance for support of programs and deliverables
Track the effectiveness and ROI of marketing programs through marketing automation tools and through leveraging salesforce tools

Manager, Field Marketing Resume Examples & Samples

Strategic planning and research
Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events
Supports management team with strategic analysis for network build out, distribution, customer care, churn reduction, customer retention, customer loyalty and other business functions
Advertising & Public Relations
Responsible for implementation of marketing and brand strategy at all consumer touch points
Responsible for media tactics and placements to compliment sales goals of business unit
Responsible for creative execution of brand strategy
Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales channels, vendors, and PR firm for all marketing initiatives
Responsible for tracking, reporting and maintaining marketing budget
Negotiates all added value with media outlets in the market
Negotiates and implements all local marketing events and sponsorships
Responsible for execution and management for all events & sponsorships
Manages Public Relations Agency relationship on a local level
Develops all local Public Relations initiatives
Primary media contact for media requests and interviews
Creates and manages community outreach & cause marketing programs in the field
Manages and controls merchandising for all channels to align with brand strategy
Includes management of inventory and distribution of merchandise within budget
External CO-OP Programs
Manages and builds relationships with vendors to garner local funding for CO-OP programs
Supports and manages roll out and internal communication for all handset provider promotions and SPI
Sales incentive programs
Creates, supports and helps manage sales incentives for all sales channels and consumer promotions
Internal Communications
Responsible for all internal communications with Regional Office, retail, and indirect channel for marketing programs including product updates, promotions, newsletters etc
ROI analysis
Responsible for creating and maintaining tracking system to review effectiveness of marketing programs
Bachelor’s degree in Marketing or Advertising or related field or equivalent related experience/education, prior management experience preferred
8 years’ experience in marketing and advertising including at least 4 years in the wireless telecommunications industry and 4 years in a leadership capacity

Head of Field Marketing, UK Resume Examples & Samples

Act as a trusted advisor to the General Manager, UK ensuring implementation of effective marketing processes, methodologies and deliverables
Define the UK regional marketing strategy and develop a robust marketing plan that supports the UK revenue goal
In collaboration with the International Marketing Demand Centre, develop and deliver regional marketing programs targeting prospective end users and existing installed base customers – expanding the Kronos presence. Proactively track details/requirements for program success and ROI analysis
Develop and deliver local marketing programs that express advantages of our solutions to ensure overall marketing consistency in messaging and value proposition
Plan, manage and implement all aspects of end-to-end local marketing seminars and events with management of event logistics and securing key resources/speakers
Recruit and work with analysts and the UK PR agency on the creation of press releases, customer reference materials, media opportunities, related research and key speaking engagements to drive awareness and consideration
Leverage all aspects of web marketing and social media tools to build communities that increase awareness and drive inbound enquiries
Leverage Corporate and other central marketing programs and deliverables within the region
Manage with sales, the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target
Manage and operate within the allocated regional marketing budget
Build productive relationships with all key stakeholders such as sales, professional services, channel partners and internal functions
Build joint marketing programmes with strategic partners
Manage the UK Marketing Programme Manager, creating clear goals and objectives and a compelling personal development plan

Field Marketing Campaign Generalist Resume Examples & Samples

Work closely with the Sales, Application Engineering and the local / international marketing teams to define the promotional strategy around topical areas of priority and translate that strategy into the execution of targeted multi-touch marketing campaigns
Responsible for developing, managing and measuring marketing strategies aimed at key strategic accounts and further target accounts. Develop onboarding tools and engagement programs to drive usage, product adoption and support continued growth and to ensure customer communications meet selling objectives
Contribute to the development and evolution of lead nurture reporting
Perform on a regular (quarterly) base analysis of campaign activities, pipeline and funnel support with recommendations for continuous improvement
Proven track record of project management activities re developing and executing integrated marketing campaigns in a B2B environment
Analytical: ability to make data driven recommendations and decisions and marketing program ROI analysis
Strong written and verbal communication skills in German and English
Experience in integrated, multichannel b2b marketing within a high tech environment is a plus
Experience in program design, campaign planning and execution of a wide range of lead generating activities
Experiences in Account based Marketing strategies and concepts is a plus
Organized, attention to detail and execution-oriented
Knowledge of CRM and marketing automation systems, experience in Sales Force and Eloqua preferred
Ability to manage and prioritize a high volume of projects and tasks simultaneously
A self-starter, with a strong drive and goal- orientated approach
Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing
Knowledge in the area Social Media campaigns and strategies is a plus

Senior Manager, Robotic Field Marketing Resume Examples & Samples

Works with the team and Dir, Robotic Sales to effectively manage activities to insure optimal sales growth, clinical results, strategy, business plans, and maintains superior customer satisfaction
In-depth knowledge of key account profiles, targets, influence patterns and barriers to growth
Prioritization of prospects for training, events, and other sales activities
Build, develop and coach the Mako Product Specialist team and communicate performance expectations
Partners with Regional Launch Team & Marketing to ensure optimal account launches
Collaborate with Mako Product Specialists to deliver sales objectives, and profitability of the company’s products, and new product upgrades
Insures the adoption and adherence to Sales Process, CRM population, and management requests
Exercise sound judgment and oversight to ensure integrity and compliance with company policies and regulatory guidelines. Promote integrity within the group
Maintain and drive accurate procedure and revenue forecasting
Responsible for building and maintaining world class relationships with customers within assigned district
Partner with RIO Regional Managers and Account Executives in selling the clinical benefits of the company’s products to drive adoption of the company’s robotic arm platform
Responsible for outstanding performance, utilization, margin and sales growth at the district level
Attends sales training meetings, as well as trade shows and other events that would tend to promote and give visibility to the Company’s products
Consistently meets or exceeds team sales, pricing, procedure and revenue targets
Consistently meets or exceeds company targets on procedure and system upgrade pricing
Must maintain current credentials as required by Stryker and clinical sites (i.e. EHS training, vaccination requirements, HIPAA certifications, etc.)
Bachelor’s Degree in business or a related technical field of study
6+ years demonstrated level of achievement in Surgical and a minimum of 2 years managing a team
Demonstrated background and experience in performance management of a sales team
Demonstrated ability to communicate with surgeons and allied healthcare professionals
Highly developed contextual selling skills that result in strong, trusting customer relationships with demonstrated record of personal and team performance
Demonstrated experience in surgical orthopedics
Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills
Demonstrated ability to influence/ guide cross functional teams
Demonstrated track record of coaching and developing next-generation leaders

VP, Field Marketing Resume Examples & Samples

10 - 15+ years marketing experience, 7+ years leading regional demand generation teams for high-growth enterprise high technology, software or Software-as-a-Service companies
Experience leading distributed marketing teams
Experience putting together and managing a multi-million dollar marketing budget
Excellent communications and interpersonal skills and ability to articulate marketing considerations to top executives
Advanced experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo, HubSpot, Infusionsoft, Eloqua, ActOn etc., are also desirable)
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required

VP, Field Marketing & Evangelism Resume Examples & Samples

Establish the Field Evangelism/Marketing blueprint for Blackbaud North America
Hire and oversee staff across all markets to successfully implement annual objectives
Identify opportunities to further scale model to new markets
Build strong relationships with Blackbaud sales leaders and local 3rd party influencers in all territories supported by function; visit territories for coaching and networking
Contribute to broader Blackbaud marketing strategy as part of SVP Corp Marketing’s leadership team and Blackbaud’s Global Marketing Leadership Team
15+ years of industry experience with a Bachelor’s degree in Marketing, Communications, or related field (MBA preferred)
Leadership experience in the IT/software industry, preferably for a global company
Demonstrable experience planning, building and leading a high-performance business from the ground up (scope, budget, roles/responsibilities, metrics/targets, etc.)
Has successfully managed a P&L or sizable marketing budget/resource line
Experience building and/or leading field marketing and software evangelism functions
Experience leading marketing functions that support sales organizations
Experience leading or working with product marketing and vertical demand generation teams
10+ years of media relations and spokesperson experience; strong influencer contacts
Strong existing relationships with the high-tech, nonprofit, education and/or other social good communities in the Bay Area (relationships also in NY and DC are a plus)
Dynamic and engaging presenter, comfortable with audiences of all sizes
Demonstrated ability to build relationships with and influence senior leaders
Strong EQ and IQ; ability to thoughtfully engage with both technical and non-technical audiences including C-level executives (solution sales or other sales experience preferred)
Highly relational; deeply experienced, effective people manager
Embraces learning and challenges with an entrepreneurial mindset
Highly organized, detail-oriented individual who excels in overseeing successful initiatives

Field Marketing Associate Resume Examples & Samples

Bachelor's Degree in Journalism, Digital Media, or Communications or a technical discipline, or equivalent experience
Prior experience in regional marketing in Japan and/or Asia Pacific
2+ years’ experience working in marketing, marketing communications, or public relations
Basic knowledge of the digital media industry
Well-established media relationships
Willingness to work odd hours given location of media and timing of news distribution
High level of organization and detail with strong written and oral communication skills
Basic skills in common software productivity tools including Microsoft PowerPoint, Excel, etc
A sense of creativity in connecting the dots between technology, desired customer outcome, and market trends
Ability to manage multiple projects, deadlines, and priorities
Firm sense of accountability and ownership
Self-starting initiative with the interest, ability, and energy to work in a fast-paced startup environment

Field Marketing Campaign Generalist Resume Examples & Samples

Proven track record of project management and developing and executing integrated marketing campaigns for multichannel b2b marketing within a high tech environment is a plus
Fluency in German and English required
Experience with Account based Marketing strategies and concepts is a plus
Experience in digital marketing (SEO, PPC, viral, online advertising, social networking) and understanding of websearch marketing and Social Media campaigns and strategies is a plus

Senior Field Marketing Analyst Resume Examples & Samples

Knowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to use personal computer and software applications (i.e. word-processing or database programs)

Manager, Field Marketing Resume Examples & Samples

Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)
Ability to think critically and strategically
Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
Ability to effectively work independently without direct supervision
Detail-oriented and results-focused

Mgr, Field Marketing, Greenwood Village CO Resume Examples & Samples

Ability to present effectively in front of a group
Solid business aptitude and an ability to assess competitive strategy
Analytical skills including: the ability to develop spreadsheets, strong working knowledge of business statistics and ability to read financial statements and legal documents
Highly organized and disciplined
Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
Ability to manage confidential information
Computer proficiency with relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)

Field Marketing Analyst Resume Examples & Samples

Experience in pulling targeted marketing lists out of the databases and working with vendors for purchased lists
Experince in the development, design, build, and analysis of automated marketing programs using Salesforce.com and Marketo
Strong communicator. Comfortable explaining difficult concepts to internal teams
Able to work effectively as part of a virtual team
Experience in working with Marketo and SalesForce.com required. Exposure to Omniture a plus

Manager, Field Marketing Resume Examples & Samples

Work with Field Marketers on building the appropriate marketing mix is in place to ensure a healthy pipeline to drive consistent growth for each segment within our Business Unit
Develop integrated campaign strategy and plans, outlining key marketing themes, messages and offers throughout the year
Manage high impact client events, including working with venues, creating agendas and themes, partnering with internal and client speakers and measuring event effectiveness
Partner with other Marketing teams on external (tradeshow) event sponsorships
Partner with sales leadership to determine and address needs around pipeline acceleration
Interface with sales leadership to determine sales enablement needs, and work with product/solution marketing to develop tools, training and content to support new product launches
Forecast, measure and analyze team performance against goals and help refine, improve and then report on impact on pipeline and revenue
Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities and product launches
Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers. Lead and manage a direct report team of Field Marketing Managers, work with cross functional marketing teams and external vendors as needed to accomplish goals
Degree level education with 6-8 years marketing experience in B2B software industry ideally with SaaS experience
2+ years of management experience
Track record of building and driving successful marketing strategies, plans and results while tightly aligned with sales and leadership
Experience in event management and working cross functionally to drive success
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Eloqua), content and calendar management tools, analytics and campaign tracking tools (Tableau)
Strong communication and interpersonal skills, the ability to work with diverse personalities and motivate others
Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
Commitment to professionalism and collegiality is required
Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Understanding of the Sirius Decisions demand funnel and the ability to analyze and manage the demand funnel metrics
Ability to direct content building required in an overall demand creation approach

Senior Manager Field Marketing Resume Examples & Samples

Working directly with leaders of sales, technical sales, and marketing counterparts at headquarters to prioritize LTD services and offerings on the market
Responsible for driving field marketing plan including conferences; workshops; e-marketing and webinars; roadshows; and other key client site promotions
Align with field technical sales team, Business Units; and corporate marketing to translate new services into actionable marketing plans and activities to support sales and market growth
Supports management and corporate marketing in identifying key market trends and business opportunities; Designs programs and processes to capture the values of these opportunities
Collaborates with LTD Business Units to develop and implement BU-specific strategies
Interfaces with vendors managing on-going programs
Minimum Bachelor’s degree in marketing or related field. Advanced degree in science or business a plus
5 years of relevant marketing experience or equivalent with 2-3 years in biopharmaceutical industry in marketing, market research, sales, or similar positions
Working proficiency of Mandarin is a plus but not required; Attitude and drive will be most highly valued
Understanding of the Drug Discovery and Development processes, specifically preclinical phases that lead to IND; clinical phases that lead to NDA
Successful candidate must be a quick learner and a self-starter. He/she must have a proactive and can-do attitude, as well as intellectual curiosity to analyze and understand the nature of challenges and opportunities. He/she must be independent and yet a team player and be able to work well with different functions with different technical and cultural background
Successful candidate is expected to be one of the key links between field commercial operations and technical/marketing functions in China
Superb communication skill is crucial for the success of the incumbent. Candidate must be proficient in both oral and written communication skills. More importantly, the incumbent needs to develop the capability and sensitivity on when and how to communicate within the department and across BUs
Proficient in Oral & Written communication skills
Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook) as well as CRM systems and market intelligence and social network programs

Senior Field Marketing Business Partner Resume Examples & Samples

Work with Corporate Marketing, Sales and cross-organizational functions to create a strategic marketing plan of initiatives that are aligned with brand strategy, business plan objectives, and existing corporate programs
Develop and execute agreed upon marketing programs and sales tools; and creation of/or participation in RSA, Partner, and/or 3rd-party industry events
Management of in-territory Partner(s) co-op funding
Work with regional sales management to determine best practices for targeted and broad-base programs
Gather marketing data for marketing analysis of field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting
Minimum 7 years of experience working in marketing, field marketing, or marketing sales programs

Manager, Americas Field Marketing Resume Examples & Samples

7+ years in field marketing, channel marketing, demand generation, or digital marketing, preferably in a B2B environment
5+ years experience executing demand generation campaigns
5+ years working with channel partners
3+ years managing digital marketing programs including content marketing, inbound marketing, social media, and paid media
Knowledge of data management or data backup & recovery market a plus but not required
Knowledge of enterprise software or IT market a plus but not required
Knowledge of healthcare market a plus but not required
Knowledge of Salesforce.com a plus
Knowledge of Eloqua or other marketing automation platforms a plus

Field Marketing Rep-north Florida Resume Examples & Samples

Oversees a territory of 20-30 doors from various channels, with efforts distributed across out brands
Educates retail employees about merchandising standards, products, selling skills, and other initiatives set by the Training Manager
Supports key store events, ensuring store staff is properly trained and prepared for activations
Assists with seasonal floor sets, window fronts, and other merchandising needs as requested by Sales Reps
Creates opportunities for consumers to connect with our brands, such as demos, clinics, and other events
Creates quality event recaps that drive learning and best practices among cross-functional teams
Manages business and personal calendars, travel, and expenses
Assists with creating visual merchandising guidelines as requested by Sales Reps in their territory
Have a 4-year degree in Business-related, Apparely Merchandising, and/or Apparel Design field
Confidence in using Microsoft Office programs is required. Adobe Creative Suite experience is a plus
Demonstrates strong written and verbal communication skills, public speaking is part of the role!
Must have a valid drivers license and auto insurance, must own reliable transportation

Field Marketing Rep-south Florida Resume Examples & Samples

Retail Activities - 60% of time
Creates unique training opportunities for shop employees such as clinics and product demos
Supports and amplifies Sales Rep activations; assist in creating and driving new experiences for consumers
Attends regional trade shows and sales meetings as requested by Training Manager
Submits visit recaps to provide shop intelligence, competitive analysis, and product feedback to leadership
In lieu of a degree, 3+ years of experience in any of the about would be considered
Must be able to remain self-motivated and work effectively in an unsupervised setting

Director of Field Marketing Resume Examples & Samples

Proven ability to build, implement and measure a marketing strategy specific to a market, its segments and audience
Ability to maintain high motivation in sales force organization
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BG marketing teams
Competitive and entrepreneurial mind-set to drive sales growth in new and existing markets
Ability to collect and synthesize local market trends into actionable input for the sales force
Ability to understand complex customers, segments and markets
Effective team leader with a successful track record of working across organizations and developing and leading cross functional teams
Proven business acumen and judgment, with successful track record of making difficult and competent decisions
Excellent communication skills, polished presentation skills, and good interpersonal and influence skills
Proven ability to drive organizational and market change
Downstream Marketing experience
Desire: experience in solution based selling for medical or high-tech product solutions; Prefer some exposure to MR Modality
Corporate and/or Strategic selling experience
10+ years in marketing, sales, sales support, or related field experience
Strong management and influence skills

Director, Field Marketing Resume Examples & Samples

Oversee a team of field representatives and chef presenters
Develop and ensure execution on territory-specific marketing plans for the field representatives and chef presenters
Develop relationships with industry associations as well as culinary competition organizations in order to build Kendall’s awareness
Assess, monitor, evaluate and coach around field representatives’ performance
Communicate effectively with a wide range of internal and external constituents about the performance and activities of the field representatives
Must have at least five years of successful sales or territory management experience in the higher education industry; At least two years of demonstrated achievement in a management capacity
Travel up to 50% is required

Account Based Marketing & Field Marketing Director Resume Examples & Samples

Develop organizations capabilities to ensure consistent and effective processes utilizing marketing & ABM toolkits to support growth in existing accounts and refining tactics based on account level insights (goals & people), needs & preferences for large accounts
Act as primary operational liaison between sales and marketing organizations for region, including regular participation in sales team calls, in-person meetings and planning sessions
Own communication on field sales and marketing, outlining and articulating requirements for success to marketing and other relevant departments
Collaborate with Product/Industry Marketing and the Demand Gen COE to develop effective field marketing strategies for the region
Identify internal and external resources for use with strategic account marketing execution
5+ years’ experience in software or high tech marketing, sales enablement, sales management. ideally in named or strategic account model
Proven ability to develop strategy and deliver results
Travel up to 50%
Hands-on experience developing and deploying processes, tools, and metrics to drive accountability, transparency, and results
Experience with Salesforce.com, Marketo

Director, West & Central Field Marketing Resume Examples & Samples

15+ years of experience in managing direct and virtual teams and large budgets
Proven track record of delivering innovative, integrated marketing plans that drive demand and awareness for a large portfolio of solutions
Excellent leader, collaborator, and people manager
Demonstrated background with sales alignment and corporate and GEO marketing alignment
Strong knowledge of IT, Cloud, and Enterprise Software and Services
Past measureable effectiveness of driving business to and through Direct Sales and GTM Partners
Position based in Sunnyvale, CA, but may consider other locations
Bachelors Degree in Business/Marketing/Technical required. MBA/Masters Degree preferred
Additional credentials in Digital Marketing and/or Sales would be a plus

Director, Field Marketing Resume Examples & Samples

Inform the development of marketing platforms
Support enterprise initiatives and ensure local relevance, feasibility and potential for strong results
Lead the implementation, communicate with stakeholders, and be accountable for results
Coach and mentor OpCo Marketing Managers
Educate, train and engage market sales team in support of sales objectives
10 years of exempt-level Sysco marketing experience; OR a Bachelor’s degree with major or emphasis in marketing or a closely related field and at least 10 years of experience participating in the design, development and execution of marketing strategies and tactics
Must possess a valid Driver’s License, provide proof of liability coverage meeting Company standards and complete a Sysco approved defensive driving program
Influence across different levels inside and outside the organization
Operate under pressure and tight deadlines
Make sound, independent decisions
Self-directed and highly motivated

Director of Field Marketing Resume Examples & Samples

Drives changes that result in profitable incremental business growth for Business Dining
Leads national field marketing team to translate marketing programs and initiatives into regional implementation. Responsible for consistency of program implementation with a strategic focus on priority accounts, defined as accounts with greatest volume, revenue opportunity or risk
Partners with cross-functional team (Finance, Marketing Development, Operations, and Human Resources) to achieve goals
Creates an overall marketing plan and coordinates account growth plans for client accounts to achieve desired revenue and profit outcomes for ARAMARK and client
Surfaces developed initiatives/best practices for potential national scalable solutions
Ensures programs have a solid business case and a positive return on investment
Leads revenue-building initiatives: increases market penetration and revenue in multiple channels; assures recommended pricing; follows established guidelines for profitability
Communicates trends and keeps the customer top of mind in strategies, programs, and implementation
Ensures that each field marketing team member is proactively engaged with operations (RVP, VPO, District Manager and Front Line Managers) as the marketing expert
Interacts on-site with marketing managers and field operations on a regular basis, providing personal guidance and leadership
Encourages cross-region and cross-function collaboration
Partners with Directors of Business Development / Director of Strategic Development and regional operations to provide overall marketing program strategy and coordinates marketing plan for new client and account retention activities
Supports marketing programs for opening of new accounts
Communicates all ARAMARK national & strategies, brand programs, and processes to operations
** Strong Internal Candidate Identified******
College degree (or work experience equivalent) with master’s degree preferred. Minimum of 7 years of progressively responsible marketing experience, with record of measurable success and effective performance
Experience managing and cultivating a team
Food service, advertising and/or services marketing experience desirable

Field Marketing Rep Resume Examples & Samples

Seeks opportunities to increase the growth of business with the assigned accounts/communities and takes appropriate action. Identifies potential referral sources and appropriately cultivates them. Maintains effective relationships with existing referral sources. Meets volume/admission targets for each product line
Keeps accurate contact reports and marketing information on referral sources. Tracks, analyzes, and reports referral and procedure activity by referral source. Reports activity to supervisor on a weekly basis and updates/maintains contact management software associated with this business line, as applicable
Maintains on-going relationship(s) with physicians(s) / physician office staff and other patient referral sources for the purpose of resolving any and all problems identified during the sales call process and to develop and maintain product knowledge. Represents the company and the program(s) in a positive and professional manner
Identifies, supports and participates in community activities which promote community awareness of the assigned and related healthcare programs through various venues, including health fairs, public speaking, health promotion clinics and other activities, as indicated
Partners with other departments to develop tools for marketing and business building, e.g., brochures/fact sheets, script pads, informational packets and fliers for awareness campaigns. Suggests new programs with potential for financial viability. May order promotional material, collaterals and supplies necessary to achieve desired results

Field Marketing Executive UK Resume Examples & Samples

Must be high energy, passionate and have a positive “can do” attitude
Self-starter – must be able to take on responsibility and manage own time
Energetic and capable of participating in a very fast paced environment and prepared to get stuck in
Respond well under pressure
Exceptional written and verbal communicator with all levels of audience
Ability to manage multiple projects simultaneously with keen attention to detail
Experience with Marketo, Salesforce or other equivalent systems and direct marketing

Director, ABM & Field Marketing Resume Examples & Samples

Drive the methodology and development of collaborative, unique ABM plans for anchor/large accts that support sales account growth plans and goals (Upsell/Cross-Sell)
Translate sales objectives (both opportunity and relationship-based) into objectives and project plans for marketing support
Provide data and insights on strategic accounts, as well as contacts within these accounts
Develop a deep understanding of the business
Critical to success will be strong collaborative skills; ability to facilitate cross-functionally with results, resourceful deployment competency, and a relentless focus on urgency in execution
Bachelor’s Degree from an accredited university or college; Master’s degree/MBA preferred
5+ years Sales/Commercial Domain Expertise with a broad-based understanding of the markets and customers served by industrial automation, manufacturing and infrastructure solutions
Proven influential practices and execution cross-functionally to achieve shared objectives & goals
Ability to leverage data and insights in the development of marketing plans
Proven social execution & engagement (appropriate, effective use of common technologies
Strong business acumen including experience working in a B2B environment

Head of Field Marketing for Korea & Taiwan Cluster Resume Examples & Samples

The Field Marketing Leader must be an ambassador of Marketing Transformation across the organization to secure the collaboration of other functions to maximize ROI of projects
Work in collaboration with internal sales team and product offer managers to develop holistic marketing communication strategy that is well aligned to the core business strategy and overall brand strategy
Drive continuous improvement by taking a methodical and data-driven approach while ensuring closed loop marketing system and processes to facilitate post campaign analysis and global process compliancy
Contribute to defining country requirements that support the rollout of new Corporate or Regional Initiatives and optimize SE Marketing investments
Participates in annual marketing planning, quarterly marketing reviews, provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement across a broad range of marketing areas
Manage a team of Field Marketing Specialists to deliver against marketing Key Performance Indicators
Create a team environment that promotes agility and scalability thru a shift from traditional to digital marketing and continuous learning from new approaches

Mgr Field Marketing Resume Examples & Samples

Establish Field Marketing as a strategic consultant and marketing resource for the region
Work with Sales Management and Business Development teams to identify and create regional and customer/prospect specific marketing programs that will effectively drive acquisitions, sales, and profit
Serve as the “voice of the customer” at all times by understanding their needs and concerns and communicating those to Sales and Corporate teams
Strategize and create marketing initiatives that support the continued growth of eCommerce offerings, full product category and services adoption, customer implementations, and program compliance
Ensure that centrally-developed marketing programs are meeting customer, Sales force, and Business Development needs and driving sales and customer acquisition
Communicate customer and Sales feedback to Corporate Marketing for the purpose of improving future programs
Educate Sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual Staples Business Advantage sales objectives
Present marketing plans, and participate in business reviews with customers and prospects
Set priorities and expected deliverables to achieve these goals
Measure results and report on marketing campaigns and activities of the team
Mentor, manage and develop 2-3 Field Marketing Consultants
Manage regional budget for customer events and other expenses
5-7 years Marketing or Sales experience, preferably B2B
Management experience with small teams of direct reports
Proven ability to work with Senior Management
Must be able to work in a dynamic, fast-paced environment
Must have exceptional presentation and written skills
Excellent analytical and communication skills required
Ability to manage multiple projects/deadlines simultaneously and independently
Strong organizational skills and attention to detail, highly motivated
Willingness to travel 30% of time to cover geography of assigned sales region
Bachelor’s Degree preferably in Marketing
Proficiency in MS Office required ; MS Access and other desktop software a plus

Mgr Field Marketing Resume Examples & Samples

Minimum of 5-8 years of Marketing experience
Experience supporting Sales from a Marketing perspective
Proven ability to collaborate, develop and institute measurable marketing strategies in conjunction with all Senior Management levels
Proficiency in MS Office
Willingness to travel up to 30% of the time to cover geography of assigned sales region
Previous experience in a Marketing capacity supporting Sales of Product Categories such as Print, Technology, Furniture or Facilities
Digital or Email Marketing experience
MS Access and other desktop software
Experience managing multiple projects/deadlines simultaneously and independently

Field Marketing & Digital Director Resume Examples & Samples

Provide value-added input into concept development, budgeting, implementation and performance measurement for all UKI marketing programmes
Prioritise and execute joint marketing and communications with the highest priority clients that have been identified in the vertical business strategy and sales plans
Work closely with the Cognizant Digital Works (CDW) leadership to understand, evaluate and carve out Digital campaigns
Provide marketing counsel to UK leadership
Advise sales teams on ways to leverage and promote an integrated marketing & sales function
Act as the resident marketing focal point
Drive innovation, strategic thinking and be a leader in advancing marketing techniques and approaches in line with the Digital outlook with the end consumer in mind
Develop a localised content
Manage agency and contractor resources and third party service providers
Define and track metrics to assess effectiveness of all Field Marketing programmes and initiatives
Experience in professional services B2B marketing and business development within across industries and specifically around Digital
Prior experience in the industry Cognizant serves is vital
Strong business acumen and knowledge of Cognizant’s area of business and overall business strategy
Global perspective and understanding of business marketplace
Prior experience with Salesforce and marketing automation tools
Passion for thought-through and well-executed deliverables in support of Cognizant business strategy
Negotiation, mediation and conflict management skills to resolve complex or disputed issues
Ability to develop and apply creative, workable solutions to project-related issues
Ability to work autonomously and independently

Field Marketing Associate Director Resume Examples & Samples

Market & Client Development – manage and deliver a number of Client Centric Marketing (CCM) campaigns and develop underpenetrated markets across the UK&I
Lead Generation – build a local lead management process from creation, validation, qualification to follow-up to build a substantial and active deal pipeline
Sales Support – work with the Client Partners and Sales Leads on securing the major “Must Win Deals” in the Public Sector and Energy, Utilities, Manufacturing and Logistics in the UKI region. During the RFP processes, develop competitively differentiated win strategies and bring the best of Cognizant to the proposal process
Provide value-added input into concept development, budgeting, implementation and performance measurement for all Public Sector and Energy, Utilities, Manufacturing and
Experience in professional services B2B marketing and business development within Public Sector industry
Deep and proven understanding of the consulting, technology and outsourcing industries, both within the UK and internationally
General Field Marketing Knowledge and Skill Requirements
Thorough understanding and skills in strategic Field Marketing and deep industry expertise is vital
Thorough understanding and ability to apply marketing concepts, branding and message development skills and drive innovation within marketing
Promote collaboration while possessing strong project management skills – using project management tools
Able to influence executives within Marketing through relationship building and executive-level presence
Leadership skills — supervision, mentoring and managing Cognizant specialists/analysts and contractors
Ability to manage projects under tight deadlines

Director of Digital Field Marketing Resume Examples & Samples

Ability to work independently and manage a team
Demonstrated ability to develop and implement successful digital and distribution strategies
Demonstrated ability to develop and maintain relationships across all levels of the organization
Able to effectively prioritize tasks for multiple stakeholders
Capable of listening and counselling stakeholders on the best approach, including what non-value efforts to drop
Possess an understanding of revenue management
Strong problem solving and decision making skills
Ability to analyze data and draw meaningful conclusions

Seating Field Marketing, Dach Resume Examples & Samples

Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and Coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc.)
Support Customer “Play to Win” strategies positioning the right product offering, leveraging product knowledge and profitability, competition understanding, or deeper central product marketing expertise
Become an expert in wellbeing and to effectively present message to key audience
Participate in regional “Must Win” discussion and lead required product and application actions steps to ensure high percentage win rates
Generate market insights and business intelligence. By being local, marketing specialists are the voice of the market: trends and local needs, competition characteristics, key audiences (A&D, dealers, consultants), product needs, price points, sales tactics, legal aspects, etc
Be the voice of marketing to the market: reach our sales organization and dealers, be the relay or initiator of promotional and launch programs to reach regional sales goals
Work closely with regional leadership and Brand Com team to ensure that product categories are leveraged in local initiatives
Lead customer facing activities like sales presentations, mock up presentations
Maintain product and application knowledge in the sales and dealer organization by providing training or leveraging central resources
Influence margin and pricing discussions within the market to increase overall product margins (Long Term)
Improve culling implementations in your markets to speed customer transition and limit market disruption
Influence discussions around Customize solutions to ensure marketing priorities are taken into account and standard solutions are used as often as possible
Participate in Dealer planning / business plan discussion to influence strategies and have action plans and lead the discussion
Customer oriented, natural sense of urgency
Capacity to adapt your speech / expertise to large audience (ergonomist, health & safety, Architects &Designers, influencers, users)
Strong team player, experienced in bringing people together to solve challenging issues Successful teamwork experience(s)
Highly effective at consensus building and negotiation
Ability to manage multiple demands and activities
Ability to work well under pressure and stress, energized by challenges
Good understanding of long sales cycles and complex solutions selling process, and passion for winning with sales
Excellent oral and written communication skills for interaction with multiple functions and levels within the organization as well as for group or customer presentations
German is the working language, additional language skills will be highly appreciated
Bachelor, in Business administration / marketing / commerce
Extensive working experience in sales or marketing
Previous experience in working international environments will be a plus, working with remote project team members and distributed management, preferably in the office furniture industry
Experience in product launch activities
Experience in developing pricing strategies, both in terms of market price positioning, and in terms of sales opportunity strategy
Working knowledge on seating product ranges, and strong insights on ergonomics and well-being at work

Seating Field Marketing, Dach Resume Examples & Samples

Work with the local Steelcase and Dealer sales teams (VP’s, sales directors and sales) to be a true Seating / Worktools product and application partner (Steelcase and coalesse brands), being in charge of defining an annual marketing plan with specific actions to develop the business in the region
Plan and execute demand generation activities (seminars, conferences, email, direct mail, webinars, etc)
Minimum 5 years of sales or marketing experience

Manager, Field Marketing Resume Examples & Samples

Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the NORAM and LATAM business
Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organization
Lead successful execution of regional programs in accordance with agreed objectives, positioning and messaging
Collaborate with the field and subject matter experts to pilot and deploy account based marketing techniques and plans; Apply learnings to build an ABM program for strategic accounts to drive growth
Work with various associations and other member-based organizations to develop and implement joint/co-branded marketing programs/promotions to increase awareness and usage of AspenTech solutions
Manage all lifecycle elements of regional programs (list builds, creation and concepts for program designs) and collaborate with Marketing Operations to ensure all operational elements of program are in place (content, messaging, technology, web, etc.)
Responsible for creating, tracking and managing program budget
Working closely and in collaboration with Marketing Communications team, project manage miscellaneous initiatives at our Global Conference and Sales Meetings
Manage and measure performance of staff
Bachelor's Degree in Marketing, Business, or related field
8-10 years of experience in high-tech sales and marketing
Proven success in partnering with field, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
Successfully communicate and deliver corporate and field initiatives across region - guiding localization and specialization efforts based on market data, field sales goals and unique regional challenges
Ability to execute campaigns across a broad range of tactics including events, webinars and social media
Demonstrated success in managing cross functional teams
Ability to effectively multitask and manage several initiatives at once
Proven success in managing budgets

Senior Manager, Field Marketing Resume Examples & Samples

Hires, trains, develops and creates a positive work environment that stimulates marketing creativity and fosters a strong team environment for staff members
Partners with senior Sales leaders and senior marketing leaders to help set the long term strategy for the organization
Provides feedback to Corporate resources about what is working and not working with the marketing efforts that reach the field
Provides recommendations about budget and revenue opportunities. May participate in annual budget planning process in conjunction with Sales leadership and Corporate Marketing leadership
7-10 years of Ad Sales Marketing experience is required
3-5 years of previous experience managing other employees is preferred
Advanced knowledge of Cable Television, digital products and advanced advertising products is required

Field Marketing Director Resume Examples & Samples

Bachelor’s degree in Marketing, Communications or related field is strongly preferred
Minimum of 10 years of multi-channel marketing experience in a medium/large professional services company
Four (4) years of successful supervisory experience at a Management/Director level
Highly organized, able to multi-task, and work under pressure
Detail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking progress of projects to completion
Solid public speaking and communication skills, oral and written
Strong budget management skills required
Select, supervise and develop Field Marketing Managers who are well skilled to deliver upon their responsibilities to support the local real estate operating company marketing needs
Provide networking, learning and growth opportunities that further team skillset and capabilities
Interact with local real estate company presidents and regional senior leadership remotely and in person to identify, understand, and champion their local and group marketing needs
Leverage experience with new and social media, online, public speaking of high profile presentations, and traditional advertising – including contract negotiations and procurement to support the local real estate company marketing plan
Deploy polished public speaking skills and deliver compelling and professional presentations
Generate creative briefs
Represent assigned group of companies on significant project work teams where local input, perspective and knowledge are required, and then coordinate and deploy appropriate beta testing strategy into the companies
Create and deliver presentations to group marketing team, local and group leadership, and appropriate top real estate agent groups that focus on new and existing real estate agent value proposition programs and opportunities
Ensure the assigned local operating companies are effective leveraging available national creative, product and strategy marketing resources
Enforce national design standards and work to alleviate non approved creative approaches in a measured but effective manner
Serve as group marketing representative in competitive merger and acquisition situations, coordinating local, regional and national resources as necessary pre and post close
Guide local field marketing managers in annual financial planning and well as scheduled budget reviews throughout the year
Review the local annual marketing plan for each assigned company as produced by local field marketing manager and provide input suggestions and strategic ideas with respect to fulfilling the needs and requests of the local company leadership within a consistent agent value proposition environment
Handle other assignments as delegated

Senior Director Field Marketing Resume Examples & Samples

Lead global go-to-market for Analytics. Manage and grow the Analytics Product Marketing team
Evangelize and be a spokesperson for Analytics solutions to create a “buzz” in the marketplace and drive higher value to customers and the business
Identify customer needs, key personas, market trends/competitive landscape and build differentiated positioning and messaging for TIBCO
Improve brand awareness by supporting analyst relations and PR activities
Define marketing plans and build marketing content in the form of messaging guides, presentations, solution briefs, articles, press releases, blog posts, digital assets in close collaboration with Campaigns and Digital teams
Lead the development of sales training materials, and train global field and inside sales organizations
Plan and execute new product launch activities using effective tools and techniques to maximize market penetration and sales impact
Build content for Web, Community and Social Media properties
10+ years of work experience with 5+ years of experience in Product Marketing or related roles
3+ years of experience in people management roles in a corporate environment
Strong understanding of the Analytics market
Possesses superior strategic mindset. Applies a structured approach to defining, communicating and solving strategic problems and opportunities
Displays poise and polish; has executive presence and superior communication and listening skills
Operates effectively in a changing environment and as a change agent; Takes calculated risks to achieve business objectives
Strong interpersonal and teaming skills and the ability to foster cross-functional teamwork and collaboration
Demonstrated bias for action and driving results
B.A./B.S in Marketing or related field
M.B.A. (or equivalent in related work experience)
We like to keep our work environment fun - a strong sense of humor is highly desired!

Director, Field Marketing Resume Examples & Samples

Leads a team of field based marketing professionals who are responsible for the following
Bachelor’s degree in marketing, communications, media or related field is required. An MBA in Marketing or a related discipline is desired
10-12 years of Ad Sales Marketing experience is required
5 plus years of previous experience managing other employees is preferred
Expert understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
Outstanding verbal, written and interpersonal communications is critical

Manager, Field Marketing Resume Examples & Samples

Build and execute marketing plans that integrate regional/market-specific requirements with broader national marketing initiatives; directly support sales pipeline and revenue goals
Serve as the point-person for recommending and developing specific marketing programs, content and tools based on perceived and identified sales needs; develop and repurpose relevant marketing content in support of sales managers and field teams as needed
Use qualitative and quantitative measures to assess regional and market-specific opportunities for marketing to support in lead gen and sales pipeline development; activities may include regional events, customer references, personalized campaigns, high-end proposals or briefing documents
Create sales-stage focused content that can be customized / personalized by sales team members in support of their activities and goals
Develop thought leadership, tools, and collateral to support sales process and outcomes
Build and maintain ongoing communications with sales leaders, field teams and account teams
Work across the marketing team to integrate field priorities
5-10 years tech/financial service marketing experience, field marketing, sales support or related areas preferred; B2B required
Proven success developing sales-driven programs to accelerate results; field marketing, sales enablement or equivalent expertise in a B2B organization (FS preferred)
Track record of creating business development-focused marketing programs and Relationship Manager supporting activities (prospect vs client differentiation)
Experience/knowledge of Salesforce (Marketo is nice but less of a must have)
Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (head of sales, sales leaders, key sales influencers)
Experience with and comfortable in working with geographically dispersed colleagues
Excellent interpersonal and communication skills (verbal and written)

Senior Field Marketing Resume Examples & Samples

Collaborate across markets and business groups to leverage market solutions
Define and execute channel strategies for radiology solutions offerings
Shape and develop markets
Serve as a local market subject matter expert on the customer needs, value proposition and offering for Radiology Solutions, including maintaining a comprehensive understanding of Philips Radiology Solutions product, services, adjacencies and 3rd party partner portfolios
Drive Business-Market Combination (BMC) business planning, in coordination with finance, sales, service, and BIU functions
Support Product Managers (PMs) in setting and adjusting local prices to maximize value capture
Implement and execute Market-to-Order processes, systems and communications to clear a path for order entry

Director, Field Marketing Eura & Mena Resume Examples & Samples

Collaborate with the Product and Program teams to design and implement regional field plans that deliver tangible and measurable value and growth for the EURA and MENA business
Actively guide regional program development, ensuring sales management is kept apprised of evolving marketing strategies and plans, and proactively driving alignment through regional and corporate organizations
Lead successful execution of regional programs in accordance with agreed objectives, positioning and messagin
Identify, plan, execute and track a variety of regional programs including AspenTech-hosted events, AspenTech-sponsored forums/tradeshows, user group meetings and regional seminars held in region
Coordinate all aspects of each event or activity - from venue to agenda and driving participation and follow up
Evaluate the effectiveness of programs in collaboration with Marketing Operations
Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals and generate learnings for improvement
Working closely and in collaboration with Marketing Communications team, project manage initiatives at our Global Conference and Sales Meetings
Interact with third party vendors as appropriate
Work cross effectively with different business units (sales, industry marketing, product management, operations, finance, etc.) to achieve business objectives
Position requires 25% travel
Wealth of experience in high-tech sales and marketing
Proven success in partnering with field sales, product/industry marketing, programs, operations, business consultants and partner managers to deliver programs that generate sales leads and improve company industry position within market
Deep knowledge of programs management, campaigns, digital lead-generation
Demonstrable knowledge of technical markets including software marketing
Russian language would be a 'nice to have'

Field Marketing Hub Lead Resume Examples & Samples

Work with Design on event website, Save the Date, Invitation and any other design related materials required
Partner closely with the NA GMM team to understand their business needs
Provide marketing support to NA GMM team in the form of
Requires fine-tuned people skills needed to manage multiple, demanding stakeholders, drive their objectives, and push back diplomatically when needed
Ability to run large scale events with 200+ people in attendance

Field Marketing Bdm-fmcg Resume Examples & Samples

At least 5 years experience in a sales or business development role
Knowledge of the Field Marketing agency environment is essential
Significant and successful track-record of generating business leads and converting those to sales revenue & profit
Create, contribute to, and action business development strategies and plans
Experience as a key negotiator in a customer facing role
A track record or writing RFP responses
A high level of financial awareness & commercial acumen
Energy and drive with a strong action and results orientation
Excellent communicator across all mediums/channels
Team player with the ability to work across the organisation to deliver results
A strong attention to detail
Efficient and organised working style
Professional attitude at all times and particularly with external clients
Ability to work autonomously and drive their own agenda
A keen eye for opportunity and an ability to turn it into business
Displays and promotes a drive for results and ‘can do’ approach

Field Marketing Associate Resume Examples & Samples

Support the developed field marketing plans and execute in a highly collaborative, fast-paced environment
Focus is on Global regions and all industries (Financial, Retail, & Hospitality) we serve in a field marketing support function
Help design innovative programs to enable sales to engage customers in conversations about our solutions that solve real business problems
Support the Development of compelling events for our customers and prospects that identify, execute, and generate leads from field marketing activities
Develop a deep understanding of the industries we serve and the customers who use our products
Identify relevant conferences and trade shows and digital outlets that support branded events
Work with corporate services to execute events, including on-site promotions, collateral, and speaking engagements
Track and report on the ROI of each event as well as the calendar in its entirety
Work closely with sales reps to ensure optimal coverage at each event
Work closely with Business Development to qualify leads and transition them to reps
Generate insights from each execution so that we iteratively improve our performance
Collaborate with the integrated marketing, solutions marketing and sales teams on developing field marketing materials
Support the sales organization on account based marketing activities and named account meetings
Manage projects across Sales, Marketing, and Operations teams in service to driving marketing campaign success
Partner with Finance to assist in managing the Field Marketing budget and help field marketers with the vendor invoice & PO process
Develop and manage operational review cadence across Solutions, Integrated, and Field Marketing teams to review programs and results
Proven project management skillset
Tools skillset should include QuickBase, Access, SharPoint or other like software, Data Visualization tools (Domo, PowerBI, PowerPoint, etc.), Excel, and Project Management packages
Flexibility to work across time zones with global teams

Field Marketing Rep-mid Atlantic Resume Examples & Samples

Responsible for the merchandising standards of accounts; drives results, communicates issues to leadership
Monitors and helps coach the performance of any third party merchandisers in their territory
Marketplace Activities - 30% of time
Identifies local market influencers; establishes relationships, creates ambassadors who support our brands
Administrative Duties - 10% of time
Be stoked and have a passion for board riding culture! Our team "lives the brand" in their daily lives

Manager, Field Marketing Resume Examples & Samples

A minimum of 7-10 years of corporate marketing and advertising or equivalent experience in a related field
Strong computer skills including Excel, Word, PowerPoint and other programs required to complete job duties (e.g. Workgroups DaVinci)
Excellent communication skills, both verbal and written and presentation skills

Senior Director, Field Marketing, APJ Resume Examples & Samples

Align APJ Marketing strategy, tactics and operations with Global Marketing strategy
Interface with SVP Sales APJ to ensure APJ business needs are addressed appropriately as well as individual Country Managers around the region
Build infrastructure to drive demand and an integrated sales funnel for lead generation across APJ
Use your APJ knowledge, direct and execute programs to increase awareness and generate demand for INFA products and services
Successfully delivering strategic marketing within an international organisation
Successfully taken corporate strategy and executed against it - ensuring cultural compatibility
Worked successfully with marketing staff across different countries and business units, taking into account cultural differences
Managing and overseeing a APJ wide marketing team
Overseeing the execution of local Marketing programs, events and partner activity
Overseeing the execution of the tactical and operational aspects of the Marketing strategy
10+ years of relevant work experience in marketing, marketing communications for digital/high-technology companies/products
Able to thrive in a matrix organization, leveraging and influencing others to achieve objectives
Be a collaborative team player, effectively interacting with employees, partners and customers at all levels within the organisation
Strong written and verbal communication skills and can be equally effective in both formal and informal settings with senior executives, peers and business partners
Achieves goals successfully; focuses on winning in the marketplace; impacts the bottom-line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise
Marketing experience with high tech company/product/service is a must
Strong background in managing lead-generation programs
Experience in managing multi-country marketing teams across the Asia Pacific market
Proven track record in creating innovative and targeted marketing programs that generate results
Self-starter with an ability to drive to results
Makes effective, reliable, and at times, tough decisions quickly based upon analysis, wisdom, experience, and judgment
Bachelor degree in marketing, business, engineering, or relevant field of study
Accomplished range of skills from high level strategic thinking to creative and detailed execution
Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion
Must possess strong business acumen, keen business analysis skills and strong direct marketing experience

Field Marketing Associate Resume Examples & Samples

2 + years of experience in an Inside Sales, Sales, Sales Support and/or Marketing
Excellent communication/interpersonal and presentation skills
Experience in the technology industry

Director, Partner Field Marketing Resume Examples & Samples

Lead and drive field execution across all partner Route to Markets
Accountability for alignment across partner sales leadership and partner field marketing support
Create and drive partner marketing strategy to enable VMware’s efforts to build a highly effectively partner ecosystem
Own and drive the development funds strategy, planning and execution for the Americas
Drive ongoing communications with our Americas Partner Organization and partners
Market partner initiative and programs
Requirements for partner events
Demand and lead generation strategy and leverage our key partner ecosystem that serve our customer segments
Solution Launches (product, program, services)
Continually assess Partner/Field needs and requirements to build new marketing programs
Set goals, guidelines, and success metrics
Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
Work closely with the cross functional marketing team to leverage and create sales and marketing collateral and tools that enable our partners to successfully market VMware’s products and generate new pipeline and sales acceleration opportunities with our customer
Build and lead a world class partner marketing team
Innovate, take risks and drive new ways to connect with our partners, sales and our ecosystem partners that will accelerate growth and profitability
Evangelize and champion our Partner/Channel vision, mission, purpose and needs within VMware
Proven track record managing successful, creative, and scalable marketing programs at high growth companies
Passion for partners and field engagement
81161BR

VP, s Field Marketing Resume Examples & Samples

Work closely with all Veeam’s North American teams and more specifically: field sales, inside sales, channel sales, and global alliances to set and execute upon the right marketing activities
Accountability and mapping to our Global Marketing teams to ensure a global marketing consistency of messaging, branding and go to market sales motions
Supervise and manage her/his field marketing managers, communications, channel and alliance marketing coordinators and Americas events team
Build relevant Enterprise marketing metrics and a set of programs to increase our brand awareness with CXOs in the widest possible range of Enterprise companies in North America
Create systems and processes to ensure timely and consistent communication of programs and campaigns to Veeam’s partners via the online portal, newsletters, e-mail and other vehicles as appropriate
Create and execute marketing strategies that facilitate the recruitment and enablement of new partners, and consequent growth in the number of net-new customers
Minimum twelve years’ experience in marketing for business-to-business software or technology companies. Experience with Data Center Infrastructure solutions or virtualization software is preferred
Person has worked extensively in the LATAM region distribution and channel marketing as well as lead generation
Operational competencies in driving the different marketing technics needed to develop sales in our 4 segments: Enterprise, Commercial, SMB and Cloud
A real experience in Enterprise Marketing with a proven record
Experience working successfully with alliance partners on shared go-to-market strategies that support relationship growth and mutual benefits
Successful track record of creating and managing programs to accelerate revenue growth through the channel via partner marketing incentives and programs
Proven abilities in strategic planning, program development/management, high-level relationship building, and spiff programs
Experience with (or oversight of) electronic marketing, social media, communications and events, including trade shows and user conferences

Field Marketing Professional Resume Examples & Samples

Collaborates with Sales Team and Sales Leaders on planning ensuring successful tradeshows and events
Coordinates planning, logistics and promotion of tradeshows and events
Provides Lead management and database support for all events
Tracks Leads and Budget by event
Proactively looks for spending efficiencies and provides suggestions on improvements
Ensures strategic content is included in promotional materials
Works closely with Product Line Leaders and Sales Team on changing priorities to maximize effectiveness of events throughout the year
Provides input on effectiveness of tradeshows and events and makes recommendations
A bachelor's degree in a Marketing, Business or related field
3+ years’ experience in tradeshows and event marketing
Proficient in Microsoft Office and other computer skills including MS Project, MS Office, MS Outlook, and MS and Netscape Web Browsers, or equivalent
Ability to coordinate large events with multiple stakeholders
Willingness to travel to support tradeshows and events
Ability to multitask, prioritize, and deliver consistently excellent performance in an every changing environment
Tenacity, creativity and enthusiasm for new discovery and challenges

Director, Field Marketing Resume Examples & Samples

Create and drive field marketing strategy to enable VMware’s efforts to build a highly effectively customer ecosystem
Lead and drive field planning and execution across Enterprise and Commercial segments in NA
Accountability for alignment across sales leadership and territory field marketing support
Drive ongoing communications with our field and customers
Market customer initiative and programs
Requirements for customer events
Demand and lead generation strategy and leverage our key seller ecosystem that serve these customers
Promote and execute campaigns and programs
Light ABM for large enterprise accounts within region
Continually assess Customer/Field needs and requirements to build new marketing programs
Work with cross-functional teams to develop process and infrastructure
Design and implement measurements to quantify ROI from customer marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners in both Enterprise and Commercial
Work closely with the partner marketing team to leverage and create sales and marketing collateral and tools that enable our field and partners to successfully market VMware’s products and generate new pipeline and sales acceleration opportunities with our customer
Lead and manage a world class field marketing team
Innovate, take risks and drive new ways to connect with our customers, sales and our ecosystem partners that will accelerate growth and profitability
Evangelize and champion our Enterprise and Commercial vision, mission, purpose and needs within VMware
Requirements/ Personal Attributes/Interpersonal Skills
Strong written, verbal, analytical and interpersonal skills. High degree of comfort to in craft content for sales to utilize such as invitations or email
Ability to speak “Sales” as this role will need to engage and align with sales on a daily basis
Passion for customers and field engagement
Influence and negotiation skills
Excellent listening and responding skills, communication skills, strategic focus, executive presence, and customer empathy
Bachelor’s Degree (B.S./B.A.) required

DCG Channel Field Marketing Resume Examples & Samples

In-person presentation skills to small groups, including PowerPoint development
Copy-editing
Managing the development of print marketing materials, videos, web assets
Technology savvy
Marketing ROI tracking
Planning and executing of in-the-field regional campaigns, as well as capable of supporting centralized programs when needed
Capability to leverage centralized programs, tools, and assets to help local partners, and indirect sales team reach their overall revenue, and profitability targets
multiple openings*

Field Marketing Rep Resume Examples & Samples

Evaluates product presentation and makes appropriate retailer recommendations
Manages product assortment and makes recommendations for product (bin) additions
Manages to planogram to maximize sales
Manages product levels to ensure consumer demands are met at all points of retail distribution
Reviews key metrics with retailer on a consistent basis
Communicates organizational strategies, and best practices to retailers in order to maximize sales

Manager, Field Marketing Resume Examples & Samples

First responder to hotel questions about corporate marketing tools, programs, campaigns and brand standards
Share local marketing and brand best practices with hotels to help drive positive business results
Assist the brand teams with the communication of brand initiatives, brand standards and brand experiences applicable to Hyatt Place and Hyatt House hotels
Collaborate with Regional Sales, Operations and Revenue Management by providing marketing expertise, marketing tools and direction that support all Hyatt Place/Hyatt House hotel openings, renovations, and other initiatives designed to maximize business performance
Understand business needs and competition for Hyatt Place and Hyatt House hotels and help guide the development of local marketing objectives, strategies and tactics as requested by the ownership or hotel group
Assist hotels with developing marketing plans and budgets by providing recommendations based on market analysis, current performance metrics and best practices
Counsel hotels on managing Hyatt preferred marketing agencies and suppliers and provide assistance as needed
Primary fulfillment for corporate & field marketing related inquiries from hotel teams, franchise hotel operators and owners
Develop turnkey solutions that can be tested, refined and implemented to address key business needs for hotels
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
5+ years of relevant industry experience including 3+ years of marketing experience required
Previous marketing experience in hotels, lodging or travel industry strongly preferred
Experience with strategic marketing plan development and execution of business building, digital marketing tactics with demonstrable results and return on investment preferred
Superior Microsoft Office (PowerPoint, Excel, Word) skills, required

Director of Field Marketing West Resume Examples & Samples

Drive an effective marketing plan that supports bookings and pipeline goals, aligned to the AVP’s quarterly objectives
Lead a growing team of field marketers in Canada, PNW, Norcal, Socal and SW regions
Act as liaison between corporate marketing and the field; be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
Build and maintain relationships with sales, channel, and alliance leaders
Develop deep understanding of target audience, customer behavior, partner landscape and compelling use cases in each region

Field Marketing Resume Examples & Samples

Support the revenue and pipeline goals of the region, aligned to the AVP quarterly objectives
Identify, plan, execute and track a variety of regional programs including AppDynamics’-hosted events, AppDynamics’-sponsored forums/tradeshows, user group meetings and regional EBC meetings held in field offices
Create and execute account-based marketing strategies within designed framework aligning to sales needs and goals
Contribute and verify content for rolling 90 day calendar of activities for the region
Arm sales teams with tailored templates, emails and copy to leverage in customer outreach
Ensure timely lead routing and follow up with local teams to track success metrics
Identify new opportunities to sponsor events that are aligned with brand values and sales priorities

Specialist Field Marketing Analyst Resume Examples & Samples

Develop collaborative marketing strategies and manage the GTM with partners & alliances along with APAC stakeholders to generate the business outcome
Collaborating with APAC stakeholders to establish marketing programs/ campaigns that are commercial segment oriented, mainly channel play, adopted by channel partners, or/and collaborating closely with channel partners & alliance partners and execute across APAC
Communicate with Corp counterpart and field marketing people to understand the needs for program roll-outs and provide recommendations and requirements to/from the business owners
Involve in prioritized sales and marketing programs development and roll-out across APAC
Provide marketing support including managing and liaising with agencies to produce creative and develop the lead gen programs for respective area
Track lead generation campaign status and results update
Maintain and nurture relationships with key partners & alliances
Support the ongoing communication with partners and selected alliances via regular newsletter across APAC
Maintain and localize collaterals and initiatives to support the program in conjunction with the Corporate and marketing teams
Work with regional/field stakeholders for the solution related use cases development and share across the team
Explore the integrated marketing program opportunities with key alliances
Manage APAC key alliance events, generate leads for the field followup
Work closely with various stakeholders for localization of Partner Communications in APAC
Maximize the adoption of social, mobile, digital marketing aggressively collaborating with APAC stakeholders

Field Marketing Analyst Resume Examples & Samples

Develop and execute effective field marketing programs
Build and maintain strong relationships and ongoing communications with EMEA Sales and Global Marketing, ensuring they are aware of marketing programs and how to leverage geographically
Assist Sales in their efforts to create customer-level messaging
Research, evaluate and build business cases for all regional programs outlining objectives, execution strategy and metrics for success
Track, measure and evaluate field marketing program effectiveness/ROI and present results in weekly team meetings and quarterly sales briefings
Oversee/Coordinate field marketing calendar and field marketing budget
Serve as point of contact on all marketing-related activities for EMEA Sales team
Develop relationships with local user groups, technology and industry associations and other relevant "influencer" groups
Staff local events and participate in corporate and partner events in territory as required
Travel as required
3+ years of B2B marketing experience
Prior experience in marketing at an enterprise software company is a plus
Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number
Strong written and verbal communication skills including ability to work well with a geographically dispersed team
Ability to think strategically while implementing tactically, balancing marketing and sales needs with a high level of flexibility
Ability to work cross-functionally to oversee timely execution of the field marketing plan and budget
Ability to work independently, take initiative and manage multiple projects at once
4-year degree from an accredited institution in marketing or business (or related)
Bi-lingual – English necessary, German, Dutch, French a plus
Target account marketing, customer marketing and/or C-level marketing a plus
Experience with salesforce.com and marketing automation tools like Hubspot is a plus

Field Marketing Director Resume Examples & Samples

Utilize information to influence sales decisions across entire sales team functions starting from Business Unit VP to sales specialists
Bachelor’s degree required; Master's degree preferred with 10 or more years of marketing experience in a related role within the alcohol industry industry using a distributor/wholesaler distribution system
A cross functional marketing background in areas such as brand, retail, channel, trade marketing and/or sponsorships is a plus
Strong ability and experience in leading the development and management of Marketing Plans
Experience should include establishing goals/objectives, strategies, tactical programming and evaluation process; critical experience requirements include
Marketing program design, implementation and communication
Management of marketing programs and activation of events and sponsorships
Media experience including assessing media valuations, negotiating with media partners, added value programming
Experience negotiating and leveraging marketing sponsorships, alliances and partners
Experience managing people in direct reporting and indirect reporting relationships
Has either worked in or had a strong working relationship with the Sales function
Experience working with agencies (media, creative, activation, promotional); understanding of the creative process and being able to write creative briefs, judge creative which meets strategic direction and provide constructive feedback to agencies
Experience working with and activating major sports leagues, teams or other high profile partners in the sports, music and/or entertainment landscape is a plus
Highly developed interpersonal skills and leadership qualities are necessary; individual must be able to interact at all levels with in an organization, including the Wholesaler network; skills should be grounded in a “team player” mentality, resulting in strong working relationships
Works well in a fast-paced, action oriented environment where priorities change and timeframes are critical
Requires strong written and oral communications skills with the ability to communicate well across all levels of the organization. Must feel comfortable in giving presentations with various audiences and sizes (distributors, retailer, sales team etc.)
Must have experience in and able to demonstrate ability to make decisions independently and recommend viable solutions to problems and issues
Must possess excellent organizational and time management skills
Needs strong negotiation and persuasion skills
Must possess computer skills which include MS Word, Excel, PowerPoint, e-mail. Experience with or ability to learn new digital interfaces. Understanding of social networking/media technologies and their application to marketing also desirable
Position resides at the respective Business Unit office and requires 40% travel

Specialist Field Marketing Analyst Resume Examples & Samples

Co-ordinate with EMEA program managers to execute quarterly campaigns on key topics eg Digital Transformation
Measure and enter metrics for campaigns to report on ROI
Assist with the production and distribution of a UK Internal Newsletter on a monthly basis; working with departmental business owners for content
Support the UK team with event co-ordination either at Hitachi led events or other 3rd party initiatives which require co-ordination and management
Work with and support the UK Marketing Manager to ensure timely execution and roll out of campaigns to support the core business initiatives
Participate in Client and Partner events at multiple locations across UK
Manage all outbound email communication through the internal email automation system, Marketo
Lead Management – manage the lead process from marketing campaign to the sales people into the CRM system to ensure full visibility of Return on Investment
Manage the pre/post event follow up process liasing with Sales, Presales and Partner teams as appropriate (in addition to RoI tracking )
Manage the internal and external Client reference program liaising with the PR agency, sales Account Managers and where appropriate the EMEA Reference Program Manager
Responsible for coordinating all HDS collateral for UK events and offices, requests for brochures; including distribution, and print management
Work with the UK Marketing Manager to build appropriate influencer and social media programs in support of key events with an objective to increase awareness for Hitachi
Manage external agencies: including event, design and telemarketing
Work with UK Marketing Manager as “Go To” for social media expertise and assistance
Supportive, friendly and professional working environment
Opportunities to develop career within UK Marketing department and within Hitachi
Close collaboration with UK Sales teams
Extended virtual team engagement with EMEA Marketing
Active engagement in promotional activities
Responsibility for key projects and campaigns
Involvement in new solutions and product launches including: IoT, Digital Platforms and vertical market initiatives
Travel to offices but with particular focus at Stoke Poges and Liverpool Street
Academic background (University) in Marketing or business related degree
Excellent communications skills- both written and spoken English
Creative problem solving skills and ability to work effectively across functional groups
Well organised, adaptable and a clear thinker
Able to multi-task several projects at one time
Willingness to accept responsibility and drive change
Drive, ambition and ability to learn quickly
Innovative and creative
Ability to use own initiative
Ability to build great relationships with key stakeholders - especially Sales and Partner teams
Understanding of and ability to articulate technology solution messages
Excellent software skills including: Excel, PowerPoint and Word
Circa 5 years relevant work experience
Demonstrable experience of working with budgets and spreadsheets
Known to be an enthusiastic self-starter, keen to be involved in activity
Able to demonstrate effective time management and prioritization skills
Experience in delivering material using Excel, Powerpoint and Word

Director, European Field Marketing Resume Examples & Samples

Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting
Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting
Drive ANSYS brand and PR initiatives across Europe, in collaboration with the corporate Marketing Communications team and field marketing managers
10+ years’ experience in marketing/demand generation area – with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 5 years in a people manager role
Must have budget management experience and financial analysis skills
Flexible to travel at least 25%

Head of Field Marketing Resume Examples & Samples

Expertise in product marketing
A BA in a technical discipline, or equivalent experience
10+ years’ experience in technical marketing communications, including building marketing operations and brand awareness and managing media communications
Fluency and ease in oral and written English. European and/or Middle Eastern language is a plus
Excellent written communication skills; ability to communicate to diverse audiences
Extremely strong organizational skills, attention to detail and ability to multitask
Ability to manage dynamic projects, with competing resources and priorities
Firm sense of accountability and ownership for areas of responsibility

Manager, International Field Marketing Resume Examples & Samples

Collaborate across markets to leverage revenue opportunities for Invivo products/solutions
Generate leads in new and existing markets
Competitive and entrepreneurial mindset to drive sales growth in new and existing markets - ability to identify local opportunities, interact with decision makers and provide highest- quality leads as a result
Positive outlook and ability to turn around unsuccessful lead qualification and maintain high motivation in distribution channels
Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the Invivo marketing teams
Ability to effectively interact with clinicians, OEM purchasers, distributors and complex environments with multiple decision makers
Bachelor’s degree in Business Administration or Marketing. Advanced degree or equivalent experience desired
5+ years marketing/product management experience in a technical/medical industry
Experience in diagnostic imaging and/or image-guided interventional procedures strongly desired
Experience in international marketing and distribution channels
Experience with Microsoft operating systems and PC-based computer applications

Director, Field Marketing Resume Examples & Samples

Drive to Americas demand generation, pipeline and revenue objectives
Act as the primary marketing contact for and align with direct, inside and channel sales on overall targets and real time execution metrics
Lead the team in creation, ideation, and execution of annual and quarterly marketing plans and targets for their sales regions and with our top go-to partners in your territory
Understand our channel strategy and align our co-marketing to help accelerate joint pipeline and sales with our channel partners
Drive the requirements for and manage the execution of segment based marketing programs working with the Americas theater programs team and global programs, top partners, external influencers, and your field marketing team
Act as a thought leader for account based marketing engagement across your territory
Drive our overall strategy for account based marketing for top accounts in your territory and drive the development of comprehensive account based GTM strategy that delivers against pipeline and revenue targets
Collaborate with the Americas Demand Generation Hub to create and execute across all strategies and tactics
Act as a thought leader and present company industry and product content at regional and customer on-site events
Manage, grow, hire, and build the team of world class Field Marketing Managers

Manager, Field Marketing Resume Examples & Samples

Ensure the proper mix and frequency of visits to target high schools (including college fairs, classroom visits, guidance counselor meetings), community colleges (including transfer fairs, transfer coordinator visits, prospective student events), education partners, state restaurant associations, and culinary competition organizations
Secure and activate education partnerships with strategic businesses and organizations in order to drive awareness and participation in degree and degree completion options
Develop on-campus events involving students, teachers, guidance counselors and/or other parties who would benefit from a deeper understanding of Kendall’s benefits and programs
Develop, utilize and share important analytics and information to enhance team performance and share with internal constituents including enrollment, enrollment operations, and the events team
Must have a Bachelor's degree
Experience managing large territories and remote teams is strongly desired
Strong organizational and time management skills, as well as the ability to motivate and energize a sales team required
Must be an excellent communicator, organized, results-oriented and able to work independently and toward aggressive goals

Senior Manager, Field Marketing Resume Examples & Samples

Mentor and coach a team of Regional Field Marketing Managers with an eye on optimization and best practices as they develop and execute territory programs
Ensure that all Field Marketing programs in their regions are aligned with the corporate vision, themes, and brand guidelines
Drive territory planning focused on helping sales sell the suite of Workday software, including both net-new and cross-sell opportunities
Focus on the buyers’ journey. Deliver the right program and content at the right time
Collaborate closely with Director of Field Marketing, Demand Center teams, Alliances Marketing, Events Marketing, Product Marketing, and Product Management on upcoming product launches, as well as key corporate programs, to assist in driving pipeline
Advocate for sales and marketing alignment to ensure optimization across the organization
Immerse their team of Field Marketing Managers in performance metrics with a keen eye on ROI. Ensure that each regional marketing activity is tracked and measured. Use data and dashboards to inform future programs
Be nimble. Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline
Responsible for driving national segment- and industry-specific initiatives that will serve the interest of the Regional Field Marketing Managers in their territories
8-10 years in marketing or sales, with a minimum of 2 years leading a high performing Field Marketing team
Excellent leadership and communication skills. Must be able to work flawlessly across the organization at every level
Experience in high-tech, enterprise software
Knowledge of cloud based solutions
Ability to travel up to 40%

Senior Field Marketing Resume Examples & Samples

Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits
Plan, organize, and execute marketing and sales programs
Act as the point persons for outside, inside and partner sales teams
Track market awareness performance
Work closely with marketing teams to create programs, develop launch plans with Product Management, support NPI
Generate leads and drive sales
Gather and report customer intelligence to sales teams
Develop marketing plans
Create programs that drive brand loyalty
Manage marketing budgets
Plan, implement and attend trade shows and events to market DPS solutions/services
Develop effective account conversion strategies to accelerate adoption
Determine DPS solution/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales
Improve forecast performance of business through thorough understanding of underlying demand assumptions
Keep abreast of industry trends, competition, and new opportunities
Develop deep understanding of DPS solutions/services and value chain

100

Senior Manager, Field Marketing Resume Examples & Samples

Capability expert, how IT systems and data work together
Able to understand business problems and interpret them into clear requirements
Ability to work openly with many cross-functional teams and stakeholders, staying objective, asking questions, and accurately understanding the business need from the program mgmt. team, and being in a position to establish clear requirements
Work with the program mgmt. team to understand the needs of the business
Understands technology, data systems, and how IT systems work together, with a mid/advanced understanding of IT and the software development lifecycle works
Ability to write BRDs and to clearly help guide the creation of requirements to develop a compelling product
To understand business needs, processes, and able to interpret a business problem with the program mgmt. team and business stakeholders
Ability to provide suggestions and have a vision for where the product should go, identify gaps, and how it can support and further enhance the experience by not only addressing the immediate business need, but looking forward from a technology stand point
Ability to manage and communicate IT roadmaps, dependencies, mitigate risk, and to help guide the development of a product with program mgmt
Ability to balance business expectations with strategy
To see the bigger team picture, work cross-functionally, share responsibilities, handle ambiguity, and be able to adapt and learn how to make adjustments for the success of the program
Ability to organize, to be more detail oriented, to track variety of actions with documentation, and to manage multi-faceted and sometimes conflicting work-streams
To work closely with the IT and Development teams to ensure that schedules are met, and that scope and delivery are on track
Understand current tool Functionality and gaps to allow future capabilities while working with IT Domains to resolve gaps, impacts to roadmap, and key milestones that can be provided to program management
Work with Program Management to understand business needs, Dev team to understand possible deliverables and build out a roadmap, coordinate meetings between Program Management and Dev for priority/deliverable alignment, and provide status to program management on Dev Progress to allow proper messaging to business stakeholders
Build out Business Requirements Document with Program Management, coordinate meetings between Program Management & Dev Teams to make sure requirements are understood and agreed upon, and make adjustments based on program management feedback from business stakeholders
Coordinate meetings with Dev Teams & Program Management review SRS document provided by Dev, work with program management to understand long-term effects to existing business processes & change accordingly, complete change requests and provide status of change requests to allow program management to properly message to business stakeholders on currently and future deliverables
Review and approve test scripts, understanding of testing environments, and test data results to inform dev of required fixes

101

Senior Field Marketing Manger Resume Examples & Samples

Develop a deep understanding of assigned customer segments and audiences/markets, their challenges, and how the Philips solutions address specific customer problems
Manage marketing communication plans and execution (strategy and tactical implementation) process. Ensure delivery on brand, quality and strategy
Design campaigns across the entire lifecycle of products best suited to achieve the marketing objectives for target customer segments that are in line with Philips branding and positioning
Coordinate with BIU marketing to equip sales teams with campaign messaging and materials to target existing markets and shape new ones
Develop metrics and measurement tools with support team members to evaluate and maximize ROI of campaigns
Develop a solid understanding of digital marketing trends and tools to help drive demand generation and lead conversions to sales
Define and implement launch strategy for local market including any required localization of positioning, pricing, messaging to priority target segments, new segment development initiatives
Identify and manage luminary/reference accounts, in collaboration with BIU marketing and sales to develop locally generated testimonials, proof points and case studies
Help identify and manage relationships with local KOLs, societies, alliances, sponsors, advisory boards and user groups in collaboration with BIU marketing and sales
Support sales and BU marketing during key training events
Drive Business Market Collaboration (BMC) business planning, in coordination with finance
Expertise in customer segments and the national healthcare systems in which they work. Understands the dynamics of capital goods marketing and the dynamics of "installed base" market
Collaborative mindset to work with cross-section of sales, marketing analytics, finance, clinical science and customer service resources to develop solution-oriented sales development programs
Bachelor’s degree in relevant field; MBA preferred
10+ years in marketing, sales, product development, or related field

102

Field Marketing Executive Resume Examples & Samples

Business Planning: Partner with sales leaders to evaluate and identify the most promising opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market plans and targets
Develop integrated campaigns to reach and engage with key audiences through relevant channels (emails, events, search, partners, PR, social media, etc.) and campaign assets (videos, whitepapers, webinars, ebooks, newsletters, blogs, sales tools) in order to drive thought leadership, brand preference and lead generation
Identify local event and sponsorship opportunities (tradeshows, seminars); develop target messaging, drive attendance and develop needed assets to ensure high participation and ROMI
Self-starting approach to work, with excellent time-management
Strong marketing message / value proposition development and validation skill set

103

SVP, Global Field Marketing Resume Examples & Samples

Partner closely with the sales leadership teams across each region to build and evolve marketing plans that map to pipeline needs
Define messaging for our target industries, including the build of complete marketing bills of material for each focus industry
Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies
Partner closely with Product marketing in the formulation of Line of Business messaging and positioning of Salesforce products and solutions
Develop region-specific content plans
Partner closely with all the teams across Marketing and the rest of Salesforce in the formulation and execution of integrated marketing campaigns
Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Salesforce brand equity
Produce regular reports on market and industry for management team. Direct day-to-day market research and competitive analysis projects
Hire and Coach top talent. Recruit, train and motivate a dynamic team of customer marketing managers and staff, empowering them with the consultative sales skills to meet and exceed our expectations
Extensive experience in a related position
Likely a background in a similar software or solutions company
Masters Degree in a relevant subject is preferred. MBA a plus
Proven ability to articulate value propositions differently according to industry and customer need
Proven ability to design and execute high performance, integrated marketing campaigns

104

Dir Field Marketing Resume Examples & Samples

A relevant 4 year degree with 10 years sales/marketing experience within a blue chip consumer goods company is required
A Master’s degree is preferred
Sound business understanding including: brand, retail/channel, consumer strategies and 3-tier distribution system
Working knowledge or experience in brand management
Experience in creating consumer research
Experience in consumer and shopping occasion principles
Experience leading agencies
Extensive People management experience
Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
Experience and working knowledge of the brand value chain from development to delivery
Experience and working knowledge of brand and consumer research
Strong analytical capability
Ability to manage complexity and ambiguity while delivering against goals and deadlines
Success in motivating and inspiring a team to achieve results greater than individual actions and to instill confidence within the system

105

Director of Field Marketing Resume Examples & Samples

Develop annual local marketing plans in partnership with Store Sales and Operations to deliver against Traffic and Sales goals for each region
Developing local market activation programs to drive TRAFFIC
Collaborating in the creation and implementation of the annual promotional and event calendar
Developing and implementing appropriate marketing programs congruent with the Ashley brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retain customers in each region
Develop local market promotions and events to drive incremental qualified store traffic
Develop 3rd party marketing partnership strategy and deliver unique partnership marketing programs to drive increased traffic
Developing and implementing marketing strategies to support specific product initiatives
Participating in the planning and support of retail location grand openings and re-openings
In partnership with Sr. Director of Media Strategy and Execution, developing and managing specific local advertising initiatives relative to print, radio, television, billboard, etc. to maximize investments and drive in store traffic
Developing customer experience recommendation and corresponding in-store point-of-purchase (POP) program strategy
Collaborating with the Ashley Marketing, Finance, IT, Merchandising, Creative and Visual teams to drive marketing tactics and to coordinate efforts among all functions and channels
Managing a team of field marketing managers for each region
BA/BS in Advertising, Business Administration, Marketing or related degree; MBA or Master’s a plus. Equivalent combination of education and experience may be considered
7 years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment; experience in furniture retail a plus
A minimum of three years’ experience in supervision or team leadership required

106

Field Marketing Intern Resume Examples & Samples

Support and create excitement around in-store Grand Opening events in June/July
Enthusiastic, energetic personality comfortable engaging with our consumers and store associates
Must be a licensed driver with his/her own reliable automobile
Self-starter with strong work ethic
Demonstrated analytical capabilities and problem solving skills
Completed marketing or business administration coursework
Working knowledge of MS Word, Excel, and PowerPoint
Must have a high school diploma and be enrolled in a degree program leading to a Bachelor's degree
Must be able to commit to 40 hours per week from June 7L August 13

107

Field Marketing Assistant Resume Examples & Samples

Primary Responsibilities
Plan and coordinate marketing communications for product launches, marketing projects, and ongoing product/services support; define messaging strategies, write copy, champion reviews, coordinate technical and artistic phases with shared services and other team members as needed, and finalize customer-facing promotional materials through go-live and launch
Support program/project ability to reinforce and build our Brand
Interface with vendors used to conduct MarCom projects and services
Represent MarCom and Fluke as a contact on projects
Coordinate and/or manage internet-based marketing communications projects, including but not limited to the following

108

Director, Asia Field Marketing Resume Examples & Samples

Create a highly impactful viral marketing organization driven by social and other digital marketing tactics for ANSYS simulation products
Work with the corporate marketing team and sale management to build a strong marketing plan across each region, in order to support the planned business growth
Drive marketing automation expertise across the region, with emphasis on lead nurturing, lead scoring, lead database management and sales enablement
Drive closed loop sales and marketing process across the region to ensure flow of quality leads and optimize follow-up by lead owners
Provide senior sales and marketing management with market analysis and recommendations for marketing program investments, pipeline growth and forecast support
Drive ANSYS brand and PR initiatives across Asia, in collaboration with the corporate Marketing Communications team and field marketing managers
Lead a team of high-performing individual contributors to consistently deliver on key priorities
Extensive experience with marketing automation systems to successfully drive demand generation programs
Demonstrated results in improving sales pipeline/funnel and conversion ratios
Excellent verbal and written communication skills, as well as interpersonal skills
Must be fluent in English
Flexible to travel at least 35%

109

Director, Cox Business Field Marketing Resume Examples & Samples

Directs and oversees team of product marketing managers who are responsible for attainment of regional product line performance to include units, ARPU, and churn. Directs execution of center-developed pricing strategy in a geographic region. Provides feedback to center on competitive marketing and strategic product needs
10+ years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.). 7+ years of experience required if candidate possesses a related advanced degree (MS/MBA or above)
Requires strong knowledge of commonly used applications, such as Microsoft Word, Excel, PowerPoint

110

Director, Field Marketing Resume Examples & Samples

Lead a growing team of field marketers in Southeast, Mid-Atlantic and LATAM regions
Set performance goals, analyze success metrics and report results with complete transparency in order for continual improvement
Establish and proactively manage regional budget, being vigilant in tracking; and effective in spend
Build and maintain relationships with all local sales teams, channel partners, and technology alliance partners

111

Field Marketing Senior Analyst Resume Examples & Samples

Build the end-to-end marketing plan within the assigned areas responsibility – aligning activities with sales priorities and available budget – to support pipeline and revenue goals
Own the marketing calendar for area of responsibility and align marketing activities to support objectives and build a cohesive, integrated campaign within the region
Build and maintain relationships with regional sales teams to communicate marketing activities, gather feedback and achieve combined objectives
Create, manage and execute marketing activities across digital, field and channel appropriate for area of responsibility
Work with an assigned group of partners and distributors within the region to develop quarterly and annual marketing plans, provide tools and support to execute plans, manage MDF allocations
Proactively communicate marketing initiatives to the partner community and the sales teams
Become an expert in local competitive scenario and market conditions and the marketing activities that will deliver the best results
Share best practices, plans and materials as appropriate
Monitor and report on the results of marketing activities including lead flow, pipeline, revenue, MDF, partner recruitment, enablement and revenue
Manage assigned budget and course correct when plans change and/or results vary
Undergraduate degree and 4-7 years of relevant experience or Graduate degree and 3-5 years of relevant experience
Experience planning & executing successful marketing programs and managing budget
Must be results driven and capable of working independently, representing marketing to the sales organization
Ability to work as part of a virtual team, with strong networking and communication skills
Knowledge of the enterprise software market
Must possess excellent written and verbal communications skills

112

Field Marketing Director Resume Examples & Samples

Lead GED China solution marketing capabilities: solution assets (including solution content, collaterals, videos, demos, value propositions and sales enablement)
Lead China Digital web portal constructions and utilizations as a main single entry for customer and partner
Lead market and competitive dynamics and intelligence program
Lead strategic partner commercial planning and executions, build local solution capabilities with partners and joint GTM model by align with product mgmt. team, sales and channel, operations and field marketing team to ensure GE Digital solution offering’s readiness and scalabilities
Work closely with revenue marketing team to evangelize GED solution client values to build solid brand image and acceptance by the market
Proven executive experience building & leading a cross functional team to drive solution marketing
Demonstrated experience proactively driving product capabilities and sales planning
Exceptional executive communication and presentation skills
Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across senior levels of the organizational matrix
Analytic, creative and business focused problem solver
Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously
Ability to perform in a high-pressure environment juggling and executing on multiple priorities
Ability to hit tight deadlines and work under pressure
Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
Demonstrated software business acumen with experience marketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO, VP of Ops, VP of IT, etc
Working knowledge of the commercial marketing technology stack (SFDC, Marketo, etc.)
Current on the latest trends and best practices in software marketing
Demonstrated success as a software solutions consultant at the C-suite level
Desire and ability to lead, advise, coach and mentor sales professionals through a process of hands on training and real world “joint” selling
Technical acumen to interface with technologists, understand complex concepts and translate in a way that businesses or industry can understand
Influential individual with the ability to partner, energize, and inspire
Strong demonstrated oral presentation and written communication skills
Can manage through ambiguity and a complex matrix environment

113

Director, Field Marketing Resume Examples & Samples

Work closely with global marketing and the North America government sales teams to develop and implement creative and impactful modern marketing integrated campaigns, encompassing digital, social, PR, and events. Measure and report on all activities and investments
Contribute to and actively engage with global marketing organization to drive worldwide campaigns within US government sector, and share local best practices achieved with the global marketing organization
Support database health initiative by leading efforts for currency and completeness of government market data
A self-starter, committed to modern marketing techniques, as evidenced through recent modern marketing coursework, including certifications
Delivered successfully on a prior senior marketing campaigns role that is measured through lead generation and pipeline acceleration
Excellent verbal/written communication, brilliant interpersonal skills, and 'culturally-aware
Proficient with office productivity, digital marketing and CRM tools
Free underground parking – never get wet or shovel snow
Three weeks paid vacation & three weeks paid sick leave
10 paid holidays (including a floating holiday and a community service day)
401(k) Plan with up to 5% employer match
Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks

114

Senior Manager, Americas Field Marketing Resume Examples & Samples

Work with top revenue Partners in territory to build a joint marketing plan
Manage to a defined budget
Act as key conduit between Channel and Sales management
Gather marketing data for marketing analysis of Field programs and initiatives. Track trends and ROI. Maintain complete transparency by ensuring all field marketing programs and results are input into RSA’s CRM system appropriately/accurately and provide ongoing ROI reporting
BS/BA (non-technical). MBA a plus

115

Field Marketing Director Resume Examples & Samples

Experience in B2B marketing for a software or technology company, with proven ability to craft compelling value propositions and product positioning documents and conduct competitive analysis and translate this messaging throughout entire marketing mix effectively
Demonstrated experience in vertical marketing with particular focus on retail, wholesale distribution, manufacturing and services
Experience in running a portfolio of volume based, quality lead generation and brand building programs with particular emphasis in online marketing programs. Experience may include: email and database marketing, online advertising, online lead generation, web site development, print advertising, paid keyword advertising, events, etc
Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes
Creative, innovative, proactive, and resourceful
Ability to create compelling customer-facing Powerpoint presentations a strong plus
Strong project management experience
A proven track record of direct management of staff

116

Field Marketing Resume Examples & Samples

You will create impactful customer experiences
Drive marketing campaigns
Drive demand generation
Education: University degree in Business, Marketing, Communications or equivalent training/experience
Domain experience: (Recruiter to supply area of expertise – e.g.: Cloud, BSS, OSS etc.)
5+ years’ relevant experience
Experience of customer facing roles and Ericsson SDP
Experience of handling complex content and messaging within a B2B environment
Knowledge about Ericsson business and portfolio

117

Beverages Field Marketing Director Resume Examples & Samples

Manage a team (4 directs, total team of 7 plus agency resources) across the South region to develop and implement marketing programs for key PepsiCo brands
Turn insights into action by creating locally-relevant brand programs
Lead the Execution of National Brand Priorities and Platforms within the Region
Build and activate local playbooks to support priority brands
Develop innovative ways to leverage local media and prestige properties (such as the Dallas Cowboys and Houston Rockets) to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer
A minimum of 10 years relevant experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
Prior Brand, Field or Shopper Marketing experience within consumer packaged goods
Must be willing and able to travel 25% of the time
Strong collaboration, project management and influencing skills within a matrix environment

118

Specialist, Field Marketing Resume Examples & Samples

Bachelor’s degree or Associates degree with equivalent experience
3+ years marketing experience or relevant experience
Preferred: Marketing Automation Platform (MAP) knowledge, CRM knowledge
Modern B-to-B integrated sales and marketing skills
Collaboration across internal and external networks
Facilitating group dialogue and debate
Building consensus

119

Head of Field Marketing Resume Examples & Samples

Primary business partner to field sales leaders in the region, responsible for gathering requirements, developing and executing a cohesive GTM strategy across Canada
Develops comprehensive annual field marketing strategy and plan that is aligned with the region’s marketing and sales goals, and updates quarterly as the needs of the market or sales team change
Manages a team of regional and in-country field marketers to drive demand, execute plan and align resources as needed to local countries and balances resources and budgets based on needs of emerging and established countries in region
Participates as key stakeholder and business partner with the sales leadership in the region and geography. This includes participating in Sales QBRs, providing monthly and quarterly marketing updates, and offers ongoing updates to key stakeholder’s teams regularly
Manages in-region marketing team that executes on all aspects of marketing plan. Actively develops the team, provides guidance but ensures the team is bought into the plan and understands their role in the success of the team
Understands and can actively provide counsel and enhancements to all marketing tactics – digital marketing (email, webinars, 3rd party programs), social media, demand generation, partner marketing, communication and events
Works closely and collaboratively with the global teams to advocate for needs of the region, and understand how to leverage tools created centrally for optimal results
15+ years of relevant work experience in marketing, specifically in running a Canadian field marketing organization and managing a team for an enterprise company
Experience in marketing B2B technology products or services
A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results and building a strong field marketing team
Proven experience finding creative ways to do more with less, and a track record of staying on budget and delivering programs on time
Exceptional fluency in English required, knowledge of French an plus
Willingness to travel to headquarters (Seattle) as often as once a quarter if not more, in addition to travel within the region
Proven knowledge of industry tools preferred, such as SalesForce.com, HTML, and online analytics packages
A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results. Proven experience leading an international marketing team
Ability to manage time and juggle multiple priorities to execute high quality deliverables

120

Director, Field Marketing Resume Examples & Samples

BS/BA degree (or equivalent), MBA (preferred)
15+ years' experience in a Marketing leadership role or equivalent (preferably in the WLAN/LAN networking industry)
Strong understanding of Americas markets and regions
Proven ability to apply knowledge of strategic planning of marketing programs to execution of lead generation, channel development and brand building programs
Broad and applied industry knowledge developed in hardware and software arenas with experience in WLAN/LAN networking a huge advantage
Successful at building and leading world-class marketing organization

121

Head of Field Marketing Resume Examples & Samples

Minimum 10-15 years in marketing with experience across field, channel, and demand management
Experience in strategic marketing planning and the ability to create programs that return results and enduring business value
Experience creating and managing budgets, calculating ROI, and explaining performance of managed programs
Experience leading and inspiring geographically dispersed and cross-functional teams
Exceptional interpersonal and problem-solving skills
Excellent verbal, written, and visual communication skills
The ability to unify a highly decentralized team around strategic goals and core brand and marketing objectives
A results-driven mindset with a comprehensive understanding of data and analytics, and a proven ability to translate numbers and results to a wide variety of stakeholders
The ability to think high-level about a large organization, while also getting into the weeds when required to action against an urgent crisis or opportunity

122

Regional Director of Field Marketing Resume Examples & Samples

Assist hotels with their local marketing plan and budget to ensure alignment with business objectives
Develop preliminary marketing plan and budget for new franchise openings or re-flags if hotel team is not in place , and coordinate any franchise hotel de-flags with regard to marketing follow up
Counsel hotels on managing Hyatt preferred marketing agencies and suppliers, trouble shoot relationships and management as needed
Communicate and facilitate brand initiatives and direction to applicable franchise hotels and assist the brand teams with institutionalizing brand standards and experiences in franchise hotels , and assess outcomes
Understand business needs and competition for full service franchise hotels and help guide the development of franchise hotel marketing objectives and strategies as requested by the ownership group or hotel
Share local marketing and brand best practices by providing turnkey solutions
Help franchise hotels leverage corporate marketing tools, programs, campaigns and brand standards to effectively market their properties
Demonstrate a commitment to Hyatt core values
Significant previous marketing experience in hotels, lodging or travel industry is preferred
Also preferred: Experience in e-commerce and digital marketing with demonstrable results and return on investment
Superior Mirosoft Word , PowerPoint and Excel skills a must
Salesforce, Sharepoint experience also preferred

123

Field Marketing Associate Resume Examples & Samples

A relevant 4 year degree with sound business understanding including: brand, retail/channel, consumer strategies and 3-tier distribution system
1-2 years sales/marketing experience within a blue chip consumer goods company is preferred
Field, Brand or Customer marketing or Chain selling experience preferred
Ability to manage complexity and ambiguity
Clear and concise verbal and written communication e.g. strong presentation skills
Strong decision making skills
Strong commercial development (selling) skills
Management of broad range of marketing tools including planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis preferred

124

VP Americas Field Marketing Resume Examples & Samples

Work closely with all Americas teams and more specifically: field sales, inside sales, channel sales, and global alliances to set and execute upon the right marketing activities
Accountability and mapping to our corporate marketing strategy to ensure a global marketing consistency of messaging, branding and go to market sales motions
Build relevant Enterprise marketing metrics and programs to increase our penetration and awareness among CXO in the widest possible range of Enterprise companies
Assist in the development and support of a world-class inside sales organization to support the mid-market segment with core metrics and marketing programs
Drive PR strategy in execution to ensure thought leadership and brand awareness, particularly outside of the U.S
Work with the global channel marketing team to create systems and processes to ensure timely and consistent communication of programs and campaigns to partners via the online portal, newsletters, e-mail and other vehicles as appropriate
This position reports to the Chief Marketing Officer
Deep experience in marketing for business-to-business software or technology companies. Experience in the cybersecurity industry is preferred
Person must demonstrate a deep understanding of demand generation strategies and tactics
Experience working with high-growth international organizations. Demonstrated ability to marshal resources, ensure communication, and build teamwork across time zones and cultures
Strong background in analytics and metrics that drives decision making in both marketing and sales
Demonstrated knowledge about the North American distributor and reseller channel, including an understanding of the roles of corporate, national and regional resellers and systems integrators
Successful track record of creating and managing programs to accelerate revenue growth through both direct marketing and the channel via partner marketing incentives and programs
Proven abilities in strategic planning, program development/management, high-level relationship building, and account-based marketing
Requires a high degree of professionalism, team leadership, excellent communication skills both internally and with partners, as well as attention to the details behind the larger vision
Demonstrated ability to execute on multiple projects and excel in a fast-paced, results-oriented work environment
Experience with (or oversight of) digital marketing, social media, communications and events, including trade shows and user conferences

125

Event Marketing Director, Field Marketing Resume Examples & Samples

Work with North America Sales to translate business goals and objectives from marketing plans into compelling event strategies and plans that deliver engagement, leads, pipeline and revenue
10+ years in an event strategy/planning role, preferably in the areas of event marketing, field marketing, and/or channel marketing
Ability to stay ahead of trends and best practices for event planning and promotions
Basic understanding of lead generation and flow within a B2B organization

126

Director, Field Marketing Resume Examples & Samples

College degree in hospitality management or marketing preferred
8 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
Experience in corporate marketing communications, advertising agency, or e-marketing agency
1-3 years internet marketing experience, including awareness of search engines and web optimization tactics
Ability to work autonomously given geographic
Demonstrated ability to develop and implement successful marketing strategies for individual properties, including specialized amenities such as golf or spas
Demonstrated ability to maintain and grow business of complex hotels with effective marketing plans and programs
Proven track record of excelling in property marketing role and providing consistent high level marketing leadership
Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)
Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives) and external agencies
Able to effectively prioritize multiple tasks for multiple stakeholders
Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop
Deep knowledge of leisure, group, and business transient hospitality business in defined market(s)
Displays creativity, initiative, and leadership skills and demonstrates working knowledge of all tasks within your area of responsibility
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Knowledge of food and beverage marketing trends
Knowledge of need time strategy as developed by Revenue Management
Understands how to apply and leverage corporate marketing programs, platforms, and tools

127

Director, Alternate Channel Field Marketing Resume Examples & Samples

Responsible for building out the Alternate Channel Field Marketing for Spectrum Enterprise & Navisite organization
Execute channel marketing plans and programs, and provide ongoing support for all assigned channels to maximize lead generation, sales revenue, sales productivity, and profitability with a particular focus on value added resellers (VAR), systems integrators (SI), Agents, Navisite (including direct) & Carrier to grow product revenue
Partners with the lead generation, brand & product marketing teams to ensure sales enablement via management of the channel sales platform (SOS) and the development of promotions and collateral to increase sell through and return on investment
Tracks effectiveness of channel marketing incentives, and recommends promotions and programs to meet sell through and return on investment goals
Develops and manages all Channel Partner incentives, promotions, MDF standards/processes, training and account activities
Forecasts, formulates, and manages partner market development funds & co-marketing budgets
Develops incentives to drive product & revenue opportunity growth across all channels. Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
Develops the event marketing strategy, identifies key tradeshows and marketing partnerships. Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
Prepares and presents ongoing reports & dashboards to executive management

128

Director, Field Marketing Resume Examples & Samples

Persuasive written and verbal communication skills
Ability to prioritize and delegate tasks to reach team goals and requirements
A solid understanding of established marketing practices
The people skills necessary to understand the needs of your customer base
Interface with Head of APJ Field Marketing and align Marketing strategy, tactics and operations with Global Marketing strategy
Interface with Country Sales manager to ensure business needs are addressed appropriately particularly in area of global programs and global partner marketing
Built infrastructure to drive demand and an integrated sales funnel for lead generation. Use knowledge to direct and execute programs to increase awareness and generate demand for INFA products and services
Tracking the use of customer references through our internal database and assessing inventory versus demand
Serving as primary point of contact for internal and external customers, enabling you to successfully advocate the needs of your customers
In collaboration with the APJ Marketing lead, design, test and optimize campaign activities
Leverage tools, systems and processes to track the success of each program/quarterly plan
Drive and support partner marketing activity as needed, in conjunction with APJ Partner marketing lead
Manage Business Development function focused on inbound lead follow up and outbound calling efforts
Bachelor’s Degree – preferably in Business, Marketing or IT
7-10 years in managing lead-generation programs, digital, social & public relations
Marketing experience with high tech company/product/service
Able and willing to travel as required mostly within ASEAN, and occasionally internationally

129

Mindsphere Field Marketing Global Manager Resume Examples & Samples

Marketing qualification, degree (preferred) or equivalent on-the-job
Proven marketing experience in the B2B software industry, specific
Strong knowledge of the industrial software market and IoT
Strong project management and collaboration skills
Excellent time management, interpersonal, communications, decision
Ability to lead by example
Ability to work with others and build consensus based decisions
Fluency in English (both verbally and in writing) is a must. Other

130

Head of EU Channel & Field Marketing Resume Examples & Samples

Lead creation of innovative channel marketing approaches for existing and new retail accounts both through stores and online channels as well as through other indirect partners
Understand partners’ long-term marketing strategy and plans, as well as short-term tactical activities, and identify potential synergies for Amazon within these
Develop end-to-end launch plans for new products into the retail marketplaces across all existing and new Amazon device product categories
Manage and grow the Amazon branded Pop-up store program determining everything from our strategic approach for the EU all the way through channel ownership and operations
Own creation and execution of cooperative marketing programs with partners turning awareness into consideration to drive traffic into stores
Deliver new launches and promotional activity via retailer websites to ensure an accurate and compelling consumer journey
Drive agency relationships to produce high impact as well as cost effective marketing and demand generation programs that deliver results
Identify, evaluate and recommend relevant sales propositions, content bundles, and promotions to drive sell-out and provide tactical differentiation
Manage and develop the field merchandising team to ensure high-quality in field execution along with owning the delivery of product training programs, materials and special retail events throughout Europe
Institute research metrics to audit all programs and then optimize efforts
Scale regional best practices to optimize post-purchase customer experience and on-going marketing campaigns throughout Europe
Experienced people manager with proven success building and developing teams
Expertise in developing consumer product marketing strategies preferably in the off-line and on-line retail space
Track record of success in multi-party marketing partnerships
Ability to understand complex product attributes and relate their benefits into culturally relevant, channel-appropriate communications
Ability to think strategically and execute methodically
Ability to create new and innovative consumer experiences
High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
Proven success in delivering results in a fast-paced and dynamic business environment
Considerable experience in consumer marketing such as channel marketing, retail marketing, product marketing, merchandising, or advertising
Demonstrated success in data intensive quantitative analysis and recommendations; ability to use hard data and metrics to back up program recommendations and results
Bachelor's degree is required
MBA highly preferred
High-technology consumer products marketing

131

Director, Field Marketing Resume Examples & Samples

Understand and provide insights on key traffic and sales drivers and performance tracking by region/market and recommend new opportunities to drive incremental growth locally
Oversee FMMs (2-3) in the field, and provides guidance, coaching and acumen in sales building strategic and tactical support; provide development opportunities for field team
Input into the national Promotion Calendar development using field marketing knowledge to identify pain points, opportunities and opportunities to maximize efforts
Optimize the allocation of local Marketing funds as available, to drive sales and traffic
Develop and maintain professional and functional working relationships with franchisees and understand key opportunities to further develop these relationships
Lead the local marketing strategic direction and assist the brand MarComm team, media agencies in aligning local media strategies and opportunities including network fill
Coordinate with brand management, ops services and field ops in identifying test markets supporting test efforts and ensuring timely and comprehensive feedback
Direct and oversee special projects (gift card, etc.)
Lead Field Marketing Summits, calls and other engagements directly with Franchisee field marketing teams as needed to ensure linkage and alignment with the national plan; Support FMMs to gain buy-in and compliance from the franchisee community and ensure execution of promotion
Hire regional positions as needed and provide reviews of individual performance to direct reports and IBOs as required
Handle administrative functions such as approve vacations and expense reports, EOM reports, monthly calendars and sales reports, business review, conference calls, additional requests, etc
Review marketing tools such as Business Objects, Weekly Sales Reports, Franchisee Business Plans, etc. to improve business strategic analysis and standards
Review sales trends and guest counts, address down markets, assist RMM and ARMM team and determine action steps for improvement; and ensure field team is focused against continual improvement in their markets
Provide guidance and feedback to franchisees and FBC's regarding RSC-Programs, questions, assistance and resolution
Marketing acumen
Operations knowledge
Accounting processes
Digital Media and CRM understanding
Industry trends/competitive environment
Negotiation techniques
Franchise co-op bi-laws
Business composition and correspondence
Basic to intermediate Word, Excel & PowerPoint

132

Director, Field Marketing Resume Examples & Samples

Work closely with sales and account development director to generate sale qualified leads, pipeline and revenue
Develop and execute account based marketing strategies for key account(s) in region
Own the timely execution of the regional marketing plan with emphasis on identifying net new business opportunities within enterprise accounts
Digital Marketing experience in the development of campaign strategy
Develop strategy, plan and execute marketing campaigns to support sales initiatives -this includes events, email, online/digital media, direct mail, sponsorships, and advertising
Work closely with Account Development to drive pipeline results
Evaluate, measure, and report on all marketing campaign effectiveness and ROI
Manage a team of Marketing Program Managers (5-6)

133

Director, Field Marketing Shared Service Resume Examples & Samples

Directly accountable for the implementation, execution, optimisation, and prioritization of all category campaigns
Directly accountable for new logo growth driven through marketing demand generation programs as well as all end results & sales performance for multiple products at Sage
Bringing into market best practice and insights from Field Marketing Shared Services organisation
Marketing-attributed leads and revenues in each category
Alignment, coherence, power and performance of all demand generation marketing activities in region as evidenced by the region meeting or exceed its marketing goals
Sage’s demand marketing strategy & plan, including compelling business cases, based on facts and insights, that lead to decisions on the truly “big actions” that result in Sage taking a distinctive market position and disproportionate value share
Development and implementation of leading practices in the planning and execution of demand generation activities and marketing programs
A marketing culture of unparalleled ambition, exceptional performance, and commercial, fact-based rigour in the application of business resources to market opportunities
Representation and advocacy of the voice of the customer within region and also of the customer to the wider field marketing shared service
Development and maintenance of the consolidated rolling 18-month region marketing plan, continuously applying and integrating the latest facts, insights, analytics and trends to yield a plan of marketing programs and actions that can be confidently relied upon to deliver and exceed the marketing goals and targets
The organizational effectiveness of demand marketing, in working seamlessly at pace with Sales and the CMO functions to drive frictionless demand generation
10 or more years of b-to-b demand creation experience through integrated campaigns (ideally based on Eloqua, Salesforce, and digital marketing technologies)
Building and managing a shared demand waterfall with sales
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Master’s degree in Marketing, Data Science, Computer Science, Business Administration or related field
Advanced / Professional qualifications in Marketing, Big Data, Data Science, Statistics, Behavioural Psychology, Finance, Economics, Mathematics or related fields an advantage
Experience with SFDC & Marketing Automation Platforms (Eloqua, Huspot,

134

Field Marketing Executive Resume Examples & Samples

Develop and execute marketing programs designed to generate leads, maximise conversion rates and generate sales demand among prospects
Manage local on-line marketing programs designed to increase web traffic and leads
Manage regional events such as conferences, seminars, trade shows and webinars
Work with the content manager to ensure relevant assets are created and available for local campaigns – incl white papers, web content, collateral and case studies
Manage 3rd party providers, industry publications/associations etc. to develop integrated marketing programs to drive lead generation and market awareness
Partner with paid search to understand how to best drive spend to deliver small business MQL’s
Partner with digital marketing to understand site traffic and to build/optimise small business specific pages
Devise, execute and measure success of nurture programs across the demand funnel
Help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns
Manage assigned budget including the invoicing process
Work closely with global marketing teams to support marketing activities
Work with graphics team to create consistent look and feel for SMB campaigns
5+ years’ experience campaign creation and deployment experience
Experience in managing multiple complex projects to completion
Demonstrated track record of successful defining, launching and execution of digital and social marketing strategies with excellent results
Ability to understand and translate business requirements into marketing plans
Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
Good interpersonal and negotiation skills
Marketo marketing automation and Salesforce experience essential

135

Head of Field Marketing, Americas Resume Examples & Samples

Lead customer content development and ensure message alignment and strategy
Grow awareness for Medallia as a leader in Customer Experience Management in key markets in the US; focusing on leading Fortune 500
You will create, design an Account Based Management marketing program and work closely with sales to implement and measure the effectiveness
Work closely with the sales teams and demand management team to develop business opportunity and growth
A Bachelor's Degree or equivalent work experience
8-10+ years of experience in customer or customer marketing in a B2B context, enterprise experience is preferred
Experience planning and executing multiple, complex marketing programs
Enterprise software / SaaS experience
Proficiency with marketing tracking and measurement applications, preferably Salesforce.com and Marketo
Ability to thrive in a dynamic, fast-paced environment
Complex problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against marketing goals
Strong communication and project management skills including managing internal sales stakeholders and third party marketing agencies
Must possess excellent written, verbal and visual communication skills

136

Senior Field Marketing Analyst Resume Examples & Samples

Development and successful execution of wide range of B2B events and integrated demand generation campaigns
Work with Partner/Alliance team, and managing a Channel Marketing agency, develop marketing programs which support the indirect business growth objectives in ANZ and drive partner led opportunities and revenue growth. Act as a key marketing contact for the Partner Manager Team in ANZ, including regular participation in team calls, in-person meetings and planning sessions
Manage a Channel Marketing agency that will deliver the following
Effective Partner Marketing enablement - Work with strategic partners to create joint brand awareness and joint-demand generation programs
Develop education programs “to” partners and the development of “joint” demand generation and brand awareness programs
Monitor and support partner utilization of MDF (budgets) and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options for partners
Measure and report on ROI on all Partner activity
Liaise and collaborate with a number of stakeholders: ANZ and APAC marketing teams, ANZ Sales organization, Channel & Alliance partners, Agencies and others
Events budget, deadline and process management
Invoice and spend tracking on Quarterly and Fin year basis
Ownership of the ANZ marketing & Partner procurement process
End-to-end ownership of strategic post program analysis & driving the processes to continuously improve results

137

Senior Director of Field Marketing Resume Examples & Samples

Manage the team of Regional Field Marketing Managers in EMEA
Align closely with Sales and Field Marketing Management and oversee planning and execution for all named accounts to ensure strategies and tactics, and support the mapping of
Oversee the Marketing Development team to ensure all leads created are triaged to the correct teams for follow-up
Develop personalized and key marketing campaigns to drive meetings within targeted strategic accounts
Drive a deep understanding of the client’s business and strategic goals and provide relevant and meaningful interactions that address them
Establish new relationships and deepen existing ones by identifying key executive decision makers and influencers in the client organization and nurturing those relationships through executive-level, intimate and personalized interactions, in alignment with sales
Increase win probability, accelerate time to close and reduce time to revenue as an integral contributor to the sales team
Develop, test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns on an ongoing basis
Work closely with Marketing Management & Sales teams to understand and align to the sales goals
Support key account profiling, account specific acquisition and nurture/prospecting e-mail campaigns and communications.Drive tactics including targeted events, targeted content syndication, webinars, email Marketing, database acquisitions, banner advertising and online collaborations, as well as third-party concepts and executions
Collaborate with Product Marketing to align strategies and messaging with the field marketing plans
Provide regular updates on industry, company and contacts to assigned sales reps to identify potential selling opportunities
Work closely with the Campaigns, Demand Generation and Content team to define or adjust sales enablement tools and bespoke material required by Sales and supports in development
Driving the voice of the field for EMEA and share responsibility for the success of all programs, global and regional
Manage the allocated Marketing budget to drive optimized investment and ROI
Ability to communicate effectively to a range of people at different levels across the company
Analysis & Reporting – Report on program metrics, and use them to repeat programs if successful. Ability to manage multiple projects concurrently with strong detail, problem solving, and follow-through capabilities focused on data driven results
8+ years of experience in the online marketing space
Account based marketing/target account marketing experience
Experience managing Field Marketing teams
Experience in managing inside sales teams (Marketing development teams)
Demonstrate past ROI of marketing activity
Experience with Marketing Automation and CRM systems, ideally salesforce.com
Able to work autonomously and handle a varied role
Highly organized with a desire to work autonomously and lead new projects
Able to work across multiple regions and supporting multiple sales teams
Degree in Marketing, Business Studies or similar
Experience in IT marketing and/or services marketing environment
Understanding of e-marketing best practices

138

Dir, Field Marketing / Accountants Marketing Resume Examples & Samples

Marketing-attributed leads and revenues contributed through the Accountants Channel
Alignment, coherence, power and performance of all Accountants marketing activities in every region as evidenced by each region meeting or exceed its marketing goals
Planning, development, implementation, and optimization of impactful Accountants programs, referrals schemes, and marketing activities
Speed to market for marketing plans and programs, being the end-to-end timeline for development, planning, execution and measurement
Representation and advocacy of the voice of the Accountant within regional sales & marketing leadership teams
The organisational effectiveness of all Accountants marketing programs, in working seamlessly at pace with regional marketing & sales functions, and CMO functions in order to drive frictionless experience for Accountants and their customers
Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
Marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Team player with cross-functional project leadership skills
History of budget management

139

Specialist Field Marketing Analyst Resume Examples & Samples

Responsibility for managing and leading the day-to-day operations with internal and external customers
Maintain strategic alignment with account teams, product teams, subject matter experts in order to position Hitachi’s capabilities to the customer road maps
Facilitate large account team planning calls in order to analyze the needs of each customer and develop and identify content that aligns with overall needs of customers,
Performs continuous project management of all briefing team preparations from start to finish. Develop, manage and execute customer/partner briefing programs including customer interviews, infrastructure, online management tool, reporting, and continuous improvements to the customer experience
Collaborate with cross functional teams to develop customer briefing plans pre, during and post briefings
Complete after-action review and follow up to ensure that all outcomes, opportunities and data post-briefing are provided to key stakeholders
Coordinate activities across Hitachi and work with cross-functional teams to develop and help evangelize customer programs
Ensure the brand is represented accurately and messaging is appropriate
Manage, plan and drive EBC on the road and special events as needed
Manage 3rd party vendors as needed
Excellent Presentation & Writing Skills – Must be able to articulate technology and product positioning to both business and technical users at all levels of the business
An understanding of business needs and how technology deliver business results
An understanding of technology evolution trends and be able to articulate technology strategy

140

Manager, Digital Field Marketing Resume Examples & Samples

4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major
3+ years of experience in a similar role with a key focus on strategic digital marketing (agency experience preferred)
Strong understanding of the digital environment as a distribution, marketing and engagement channel and experience with direct-response campaigns with external web agencies
Good understanding of and capability to lead conversion rate optimization, brand awareness and attention, content marketing and website merchandising efforts
Previous team leadership experience preferred
Driven by numbers and analytics, research-oriented with strong report creation skills; prior experience using website content management systems a plus
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs
Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, creative)

141

Field Marketing Executive, France Resume Examples & Samples

Develop compelling Demand Generation plan in collaboration with major stakeholders
France, support on some S.Europe activities (Iberia and Italy)
Yes for local campaigns
Work experience 2-4 years
Preferably worked in dynamic environment such as IT or Telco
LI-PRI
LI-GA

142

Director, Field Marketing Resume Examples & Samples

Collaborates with management of Sales, Marketing, and Service to design, recommend and implement regional marketing strategies to meet brand and lead generation objectives
Effectively collaborate with Field leaders to plan strategically to enable effective execution locally, while providing consultative advice
Innovate on marketing infrastructure, process design, and vendor management. Lead new infrastructure deployments and successfully manage cross-functional teams (sales, IT, ops, and marketing support)
Working effectively with Regional Vice Presidents, District Managers, Branch Managers, and Top Producers in Retail Production, influence and formulate new marketing initiatives that drive visible results
Assess and select an ecosystem of vendors to put into practice new processes for stewarding brand integrity and compliance governance while allowing for localization
Partner effectively with Compliance, IT, and field teams to deploy new systems, workflow, and technologies
Partner with PR, digital marketing and social media team to drive and maximize communications opportunities
Successfully build relationships across all levels of the ecosystem – internal senior leaders, external agencies and vendors, and influential referral partners
Coach and provide direction to staff in resolving escalated issues
Monitor effectiveness of regional marketing initiatives, and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity. Design regional training program related to new marketing initiatives, new processes, new assets, and new functionality (e.g., features and benefits of the CRM and marketing communication platforms)
Develop ways to measure the success of various marketing initiatives and develop accountability structure for stakeholders, focusing on maximizing ROI
Create winning campaigns for regional, branch, and Loan Officer marketing, including, but not limited to, presentations, drip campaigns, sponsorships, and paid advertising encompassing digital, print, and radio
Perform other duties as assigned

143

Digital Marketing Specialist, Field Marketing Resume Examples & Samples

Develop quarterly digital marketing strategies and plans with the ANZ marketing team and the Value Added Reseller that tie to ShoreTel business goals
Generate leads through digital campaigns, website, SEO/SEM campaigns
Drive inbound and outbound campaigns through digital marketing automation tools. Support the digital partner communication tools and platform for the APAC region
Support the ANZ channel partners on the development of their digital strategies. Act as a consultant and help to support the execution of their digital strategies
Ensure all campaigns are well-tracked with leads and campaigns updated on SalesForce.com and provide post campaign ROI report
Leverage all best practices/tools – examples: landing pages, nurturing campaigns, communications language and template design, partner support, keywords search
Build awareness of ShoreTel and ensure ShoreTel’s mind-share among the channel partners’ community
Act as regional digital marketing “subject matter expert” for the APAC marketing team and also among the channel partners community
Collaborate with the APAC marketing team, ANZ customer success team and global digital marketing team to ensure strategies and campaigns are all well-aligned with business goals
Become an expert on ShoreTel MDF Program and ensure channel partners are utilizing the MDF program dollars to drive their digital strategies for lead generation or brand awareness
Leverage existing CRM and marketing automation tool to execute campaigns that meet and exceed demand generation goals
Two years’ experience in digital marketing and channel marketing
Minimum College degree with marketing degree preferred

144

Field Marketing Director Resume Examples & Samples

Work closely with the VP of Client Solutions within SDS PG and lead all the analytical activities associated with new service offerings (concept through launch) and sustaining
Leads, develops, evaluates and implements pricing strategies and models based upon current business and competitive market dynamics
Maintains open communication lines to regional stakeholders
Gives direction to the regional and portfolio pricers of the individual product lines to enable competitive price position, growth and margin
Leads the proposal for price position changes across platforms and markets with other functional leaders to insure competitive and financially viable price position
Focuses list pricing activities and influences discounting and promotional practices with the intent of maximizing overall operating income
Deep understanding of domain and command of all pricing factors (e.g., offer value prop, service portfolio, competitor offers, competitor behavior, WAPP, discounting practices, DAMS, costs, attach rates)
Develops and executes pricing strategy for portfolio refreshes and new service introductions
Broad understanding of E2E processes and familiar with most processes touching processes (e.g., configuration limitations and tools, cost process, SKU process and limitations, accounting practices such as GAAP, DAMS, margin gates and special pricing process, price proposal process and RAPIDs)
Understands cross-functional roles and responsibilities to partner with others, leverage appropriate teams
Manage the day to day work of other team members

145

Director of Field Marketing Resume Examples & Samples

Lead the development of local retail marketing and advertising strategies to meet traffic, sales and profitability growth projections
Collaborate in the creation and implementation of the annual promotional and event calenar using field insight to identify challenges and opportunities
Develop and oversee the implementation of appropriate local marketing programs congruent with the Company’s brand and brand architecture to increase brand awareness, acquire new customers, improve traffic quantity and quality, increase conversion rates and retian customers in each region
Provide rigourous and real-time evaluation and performance measurement of key performance indicators and develop real-time response plans
Develop and disseminate procedures, recommendations and directives to the Field Marketing Managers toward achiveing their goals
Provide leadership and guidance to the licensees in an effort to ultimately drive traffic, sales and profitability, as well as gain alignment and influence for consnesus to support national strategic efforts
Optimize the allocation of local marketing funds as available, to drive traffic and sales
Participate in the planning and support of retail location grand openings and re-openings
In collaboration with departmental leadership, develop and manage specific local advertising initiatives relative to print, radio, television, billboard, etc. to maiximze investments and drive in-store traffic
Develop customer experience recommendations on corresponding in-store point-of-purchase (POP) program
Develop ongoing local market competitive analysis and reporting; provide real-time recommendations to address
Coordinate with Marketing, Business Intelligence, Operations, etc., in identifying test markets, supporting test efforts and ensuring timely and comprehensive feedback
Maintain a focus on continuous learning and improvement; identify and drive opportunities to continously improve marketing and advertising performance, tools, documentation and processes
Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc
Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to
Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities
Audit, maintain and ensure employee time-keeping and absentee records are accurate
Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities
Manage resources to optimize equipment, facilities, employees, methods and materials
Demonstrate the Company’s Core and Growth Values in the performance of all job functions
8 years’ experience managing a field marketing operation; B2C marketing and/or advertising function in a high volume, big box, multi-retail store environment, preferably in furniture, Required
Supervisory/Management experience
Strong knowledge of campaign management
Strong understanding of data analytics and metrics
Strong knowledge of vendor management
Effective time management and organizational skills
Work independently as well as in a team environment
Document management system
Maintain confidentiality
Working knowledge of Continuous Improvement
Handle multiple projects simultaneously within established time constraints
Proficient computer skills, including experience with Microsoft Office Suite, internet
Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
Perform under strong demands in a fast-paced environment
Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
Display empathy, understanding and patience with employees and external customers
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

146

Head of Field Marketing Resume Examples & Samples

Work with sales to understand our best opportunities for each use case and develop marketing programs to drive new business and increase partner engagement
Develop the North America field marketing strategy and annual plan
Hire and develop a team of five field marketing professionals
Execute marketing programs to drive demand generation and targeted account marketing programs to deliver high quality leads to sales. Marketing programs will include: trade shows, Amazon events, digital marketing, lead nurture programs and more
Drive large events including SKO and Amazon Business Customer Events
Develop a deep understanding of the business and act as primarily marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions
Deliver regular reporting and dashboards on campaign performance, lead generation and lead conversion. Drive improvements to increase effectiveness
Leverage Amazon corporate resources to fill sales requirements and find ways to invent and simplify to address sales needs without large budgets
Earn trust and maintain strong relationships with Amazon Business sales to support their goals, increase engagement with marketing and drive program support
Willing to work from our Seattle office
8+ years of relevant work experience in field/regional marketing, demand generation, and/or high-technology companies/products
Demonstrated experience in working with sales leaders in driving pipeline and revenue
Experience with SalesForce, Pardot, campaign measurement and improvement
Willingness to travel to events and tradeshows
Experienced people leader
Candidates need to be strategic thinkers, hands on, highly organized, detail-oriented, and have experience working with sales teams
Feel at home in an agile environment, and be able to straddle between strategy and execution as needed
Strong project management, creative thinking and analytical skills

147

Senior Analyst, Field Marketing Resume Examples & Samples

A strong desire to execute, drive impact, and demonstrate urgency with projects big and small
Comfort operating in an ambiguous, fast-changing environment and with multiple stakeholders relying on you
Ninja-like analysis skills: You know what questions to ask, what the data says, and what actions we can take based upon the results. You are a power user of Excel and have top-notch SQL skills
Project management whiz: You proactively scope a complex project, break it into manageable chunks, and execute against a work plan. You communicate deliverables regularly and avoid preventable fire drills
Ability and desire to cover the range of activities from C-level presentations to hands-on, data deep-dives

148

Field Marketing Analyst Resume Examples & Samples

Drive and ability to learn quickly
Passionate about and savvy with various digital technologies, including emerging ones
Capable to manage multiple tasks with attention to details and minimal supervision, ability to work independently, prioritize workload in a fast-paced environment and effectively follow through on tasks within set deadlines
Data-driven, understand key marketing metrics
Proven track record of being innovative and creative
Understanding of IT industry is a plus
1+ year of hands-on experience in digital marketing, preferably in High-tech organization
Experience with Design tools (InDesign, Illustrator, Adobe Photoshop)
Experience in working with digital analytics tools (Google Analytics, SMM Analytics tools etc.)
Experience in working with lead management systems/marketing automation tools
Advanced Excel and PowerPoint knowledge
Writing skills (general texts for Email content, Newsletters)
Good project management skills to allow for timely planning, executing & reporting
Experience in working with and managing external agencies
Strong language skills, with both written and spoken English essential
Academic background in Marketing would be a plus
An opportunity to join ambitious team with proven successful international experience
Fair compensation package corresponding to candidate’s experience
Broad opportunities for professional development

149

VP, Field Marketing Resume Examples & Samples

Working with the broader marketing organization, this role is accountable for leading the strategic development of regional programs to contribute to pipeline generation as well as elevating the organization's corporate profile in respective regions
Build and drive a winning demand field marketing strategy to reach aggressive company and sales growth goals
Develop and implement leading practices in the planning and execution of demand generation activities and marketing programs
Be an ambassador of the brand, ensuring it represents and advocates for the voice of the customer
Partner with sales leaders, account executives and account managers to support our business and sales goals
Forecast, measure and analyze impact of programs on marketing funnel and sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
Increase brand preference by increasing awareness in key customer segment through direct and indirect marketing activities
Develop and execute broad range of integrated inbound and outbound marketing campaigns, programs and promotions to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate sales opportunities in pipeline ensuring all activities are aligned to sales priorities and selling motions
Manage execution of integrated marketing programs across multiple vertical marketing strategies and programs
Adoption of enterprise marketing automation tools to report on activities against plan and budget
Promote a culture of high performance and continuous improvement that values a commitment to quality
Interacts internally and externally with executive level management,
Influences decision makers internally and externally

150

Manager, Field Marketing Resume Examples & Samples

Execute marketing plans and programs, and provide ongoing support for all assigned channels to maximize lead generation, sales revenue, sales productivity, and profitability with a particular focus on the sales channels. Support new offer, product, and campaign launches. Support association and chamber memberships. Facilitate and distribute support materials to all Sales teams within the assigned areas (for example: materials for new acquisition campaigns and product launches)
Act as the liaison with Sales, Central Marketing, Product Marketing, and Finance providing input and collaborating to launch effective programs and initiatives for Sales
Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
Facilitate the development of communications internally, working with Branding and Central Marketing to develop communications for Sales employees
Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
Minimum of 5 years of progressive experience in building and implementing field marketing tactics in the telecommunications or business services industry (B2B) with preferred knowledge of segments
Proven track record driving revenue growth through innovative field marketing and channel programs
General knowledge of commercial voice, internet, cloud and cable tv services desired
Customer-focused with a proven track record of success in achieving/exceeding growth and profitability goals
Exceptional verbal, written and interpersonal communications skills
Collaborative, team-based posture with the necessary “people” competencies to communicate a passion for winning
Ability to present professionally to large groups of prospects and customers
4-6 years total relevant work experience

151

Field Marketing Director Resume Examples & Samples

A minimum of three years experience in a marketing or revenue management role
Understanding of basic digital marketing strategy and tactic: i.e. Paid search, Display advertising, Natural Search, Retargeting, Recapture programs
Superior communication, time management and project management skills are essential
Thorough knowledge of computer systems: i.e. MS Office, Excel, and Power Point
Knowledge of website analytic system: i.e. Adobe Omniture, IBM Coremetrics and Google Analytics is recommended
Knowledge of CRM systems recommended
Knowledge of hospitality industry and systems. Experience with E-Marketing
Ability to multi-task, follow-through and prioritize well to meet deadlines. Connects honestly and openly with others. Passion for excellence and acts with integrity. Seeks to develop effective working relationship with all stakeholders and touchpoints
Bachelors Degree, preferably in marketing, revenue management or related fields

152

Field Marketing Analyst Resume Examples & Samples

Demonstrated familiarity with Business to Business marketing techniques
Operates with a high level of autonomy, able to accomplish assigned tasks proficiently and on time
Demonstrated ability to develop strategies and negotiate with peers to develop marketing plans that satisfy a wide variety of goals and objectives
Adept at maintaining a project plan and budget, tracking metrics, and delivering progress reports to internal and external audiences
Trusted by leadership to manage a relationship with a key business partner
Can identify opportunities to scale solutions across different organizations and geographies
Able to synthesize input and objectives from multiple stakeholders, reconcile and consolidate them into a coherent marketing message, and obtain buy-in on the finished product
Lead meetings and presentation dry runs with executives
Develop finalist presentation strategies and materials
Organize and maintain marketing resources for sales and account management
Create specialized content for prospects and renewal targets to ensure targeted, strategic sales support materials are available at all relevant points in the sales process
Conduct periodic audits of finalist materials and make recommendations accordingly

153

Field Marketing Associate Resume Examples & Samples

Build sales collateral and enablement tools for the use of sales organization in the field. Including presentation materials, case studies, email campaigns, analytical reports, social/digital campaigns, and promotional content
Be flexible and responsive to quickly address marketing collateral needs for client meetings and presentations to be used by sales team
Work with the sales team to initiate and implement their client plans and account-based-marketing tactics
Coordinate marketing needs and project timelines for several sales teams across geographies and market segments
Source and analyze market and Ten-X platform data to enhance presentations and allow for data driven decision to permeate all marketing initiatives
Collect qualitative and quantitative data from marketing campaigns to determine effectiveness and impact
Excellent writing skills to enhance messaging throughout sales enablement collateral and content
Proficient graphic design skills to implement adjustments and custom alterations to existing marketing templates and collateral
Possess strong software and technical abilities to leverage
Excellent knowledge or Word, Excel, Powerpoint
Ablity to navigate and manage internal software tools including Salesforce and proprietary databases
Strong organizational skills to manage multiple projects at any given time
Outstanding collaborator with a focus on pride of ownership to deliver quality work
Self-motivated who works as an independent thinker
Polish and poise to interact with both internal and external customers
Bachelor's degree in marketing, communications, business or related field
Overall 2-4 years of experience preferably gained in a fast paced, customer-centric environment
Experience in commercial real estate a plus though not a requirement
LI-ES1

154

Field Marketing Associate Resume Examples & Samples

Strong organizational skills with the ability to manage multiple projects simultaneously
To be a willing team player in an international and cross-cultural environment
The ability to work independently and take initiatives
A razor-sharp focus on execution and delivery
Marketing, business or similar relevant bachelor degree
Minimum 5 years’ experience in a B2B Marketing role
Experience in the travel & tourism industry
Experience with event & conference management
Fluency in English (both written and verbal), fluency in French is a plus
Basic HTML knowledge and experience using design software programs (Adobe Photoshop, Illustrator, InDesign)
Advanced knowledge of Microsoft Office applications (Word, Excel, PPT, Outlook)
LI-SD2

155

Integrated Field Marketing Resume Examples & Samples

Co-representation & support of France Marketing Director in SMT / LT Meetings
Compilation of BI / market share analysis to support focus
Integration of the central/country IS, CS, Channel & BU aligned specialty plans into one plan (France). Ensure team accountability for delivery and execution of one-plan
Point of contact for BU aligned engagements outside of CS / IS i.e. DFS, IOT, Pivotal, VMware, RSA, …
Support of planning & reviews : Pipeline, BR, Readiness, Weekly IPP Interlock, Lead tracking
Budget Mgt & Execution (Reporting, Spend controls, Compliancy, Mascot health check, Budget Mgmt & Ops) ; Act as main point of contact for EMEA Marketing Operations and EMEA & France VF team
Strong understanding of IT French market, trends, customers needs
Advanced understanding of Dell EMC Vision and Solutions offerings
Advanced in English language (verbal & writing)
Ability to embrace the Dell EMC Marketing mission in a highly energetic, motivated way and with a ‘can do’ attitude
Strong Communication skills
Assertivity & Team player ; Influence skills ; Comfortable to navigate & work in very large matrixed environment
Feeling highly comfortable in having (senior) executive conversations with the ability to message/translate the complex in a simple way
5/7 years minimum experience in solutions/sales/marketing/program management role

156

Specialist, Field Marketing Resume Examples & Samples

Partner with Communications team to craft and manage both internal and external communications
Ensure all external communications meet brand standards and provide campaign metric reports
Develop communications that educate, peak interest and grow client revenue while strengthening client relationships
Develop, implement and optimize marketing strategies, campaign ideation and creative problem solving for key clients
Develop and execute custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition
Oversee all legal aspects of client promotions and ensure Spectrum Reach Cable Network restrictions are maintained
Also will partner with Divisional Events lead to create and execute Market and Region level events
Take the lead on helping local Sales leaders drive corporate sales initiatives
Localize corporate initiatives (create and ensure local flavor) to maximize effectiveness for assigned markets/geography
Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations
Works with a moderate level of guidance and direction. Receives general instructions on routine work and detailed instructions on new assignments
Intermediate level proficiency in appropriate software applications or technology
Intermediate knowledge of related field
Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus
Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications

157

Client Field Marketing Analyst Resume Examples & Samples

Master degree in Marketing or Business related discipline with an entry level experience in marketing or analytical area
Passion for technology as well as product knowledge on Dell and competitor client product line
Excellent communication, presentation and interpersonal skills
Strong planning, organizational, creative thinking and attention to detail skills
Tenacity, drive and determination to succeed and build a career in the IT industry
Advanced level of English and Polish languages skills/both verbal and written

158

Director, Field Marketing Resume Examples & Samples

7-10+ years relevant experience in advertising, tech, media or communications
Demonstrated experience developing and managing a comprehensive communications program to advance an organization’s mission and goals
Master story teller with high attention to detail and strong presentation skills
Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
Strong interpersonal skills and team player; has the ability to influence and motivate others
A strong understanding of the tech startup and digital advertising industry
Ability to be a strategic thinker one moment and jump back to details the next

159

Field Marketing Director Resume Examples & Samples

Design, develop, and manage multiple campaigns simultaneously
Collaborate with cross functional teams to ensure successful execution
5 or more years marketing experience (preferably in demand generation)
Expertise/knowledge of modern high impact marketing using inbound, content, online, social
Demonstrated track record of developing, executing, measuring marketing programs
Individual who thrives and is adaptable in a collaborative, cross functional, continual change environment
Track record of managing a small team preferred
Leadership skills, inspirational
Native Japanese, fluent English
Strategic, creative thinker who is a self-starter that can take responsibility for driving marketing plans and results
Pro-active, detail-oriented, with the ability to project and process manage as well as managing priorities and time to meet metrics and deadlines
Active contributor in virtual teams
Must have the desire and passion to be part of a winning team in an exciting and growing area of PTC’s business
Ideally candidate has worked for a US based company before

160

Field Marketing Analyst Resume Examples & Samples

Typically requires a minimum 0+ years of related experience with a Bachelor's degree; or equivalent experience
Supports simple field marketing activities e.g. events and collateral management
Supports metrics tracking and updating databases
Knowledge of basic principles, methods, technologies and practices of a professional/technical field
Handles detailed, structured problems
Works with team to support achievement of project milestones and deliver on internal and/or external commitments

161

Medicare Provider & Field Marketing Director Resume Examples & Samples

Experience selling Medicare products
Experience in developing, coordinating and implementing retail programs, physician and co-op partnerships, local promotions, sponsorships and events in major markets for leader brands
Experience working with South Florida-based managed care physicians and Provider groups
Knowledge of advertising, social media and promotional PR trends to contribute towards integration of field marketing tactics into overarching plans

162

Digital Field Marketing Executive Resume Examples & Samples

Digital native and fast learner
He/she must be organized,
He/she is energetic, enthusiastic and have a “can-do” attitude,
He/she is hard working, determined and tenacious,
He/she will possess excellent teamwork and excellent interpersonal skills,
He/she is innovation and results oriented

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