Mgr Marketing Resume Samples

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R Hudson

Robert

Hudson

58396 Mae Crescent

Phoenix

+1 (555) 112 5735

58396 Mae Crescent

Phoenix

Phone

p +1 (555) 112 5735

Experience Experience

Dallas, TX

Mgr-marketing

Dallas, TX

Upton-Friesen

Dallas, TX

Mgr-marketing

Lead promotional planning and budgeting for all samples ie. Manage sample ordering from MSL/ international and maintain inventory of all samples
Manage existing franchises on day-to-day business –including forecasting, competitive analysis, consumer insights
Lead the development of the Vichy marketing and promotional national grid with the AVP of Marketing
Develop creative
Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy
Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
Develop and execute Social media content

Houston, TX

Mgr Marketing

Houston, TX

Murphy-Marvin

Houston, TX

Mgr Marketing

Develop and manage budgets, while ensuring cost control of marketing events and programs
Ensure the implementation and activation of the Events & Sponsorship Strategy within NAM CMB and GB&M business lines
Develop an execution of event planning, platforms and assets that can be used consistently across the markets
The overall delivery of the event & sponsorship development process within Marketing, including agency relationships and processes to support creativity and consistency throughout the markets
Management of budget/ Marketing spend across all events and budget lines
Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project team(s)
Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues

present

Houston, TX

Mgr, Marketing

Houston, TX

Leuschke-Rohan

present

Houston, TX

Mgr, Marketing

present

Working knowledge and executions across search, SEO, social and digital
Works closely with the Directors to ensure designs are branded properly and meet highest quality standards
Budget Responsibility - Executing marketing tactics within a set budget. Ordering and inventory management for TWC SportsChannel premium items and apparel
Manages multiple projects and clients simultaneously
To assist sales staff by going on event sales calls and making presentations
Drives the brand development, persona, and brand guidelines for the Studio
Assist with all aspects of digital marketing ensuring successful achievement of all key performance indicators for the US market

Education Education

Bachelor’s Degree in Marketing

Ohio University

Bachelor’s Degree in Marketing

Skills Skills

Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
Highly organized - with ability to combine strategic direction with hands-on tactical execution
Effective communication skills and ability to partner and influence
Strong collaboration skill
Demonstrated ability to conceptualize and build integrated marketing plans
Ability to successfully project manage the initiative among a cross-functional team
Strategic thinker with the ability to translate objectives into strategies and strategies into solutions
Demonstrated ability to combine strategic planning with practical solutions
Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
Strong analytic skills

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Mgr-marketing Analytics Resume Examples & Samples

Manage and coach a team of analysts to: build deep subject matter expertise in Marketing Analytics, enable meaningful career paths and ensure they are set up for success at FTI
Lead innovative initiatives that help build new marketing capabilities and ‘operationalize’ analytics. This would include working hands-on with cross-functional teams, vendors and executives to shape the project vision and deliverables that can be easily consumed and used by the business
8 - 10 years of experience in Marketing Analytics, or Marketing and business related field
Master’s degree, MBA preferred
Financial Services experience, preferred
Strong use of databases/technology skills
Strong knowledge in marketing and business
Strong experience in change management, organizational behavior and consulting
Candidate must possess good communication and interpersonal skills in order to interact with various levels and functional groups
Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing Analytics function
Strong analytics background, with an understanding on how to collect and analyze data to inform and influence business strategy
Experience in managing operations and projects with multiple requirements, stakeholders and tight timelines
Experience in Customer data analytics, including customer segmentation, behavioral and direct marketing strategies and tactics
Good project management experience, ability to define projects and execute within timelines and with multiple stakeholders and proven ability to deliver projects on time and to budget
Knowledge of working on BI tools ( Business Objects, MicroStrategy) , Tableau, databases, SAS, SQL
Knowledge of statistical techniques for predictive modeling
Microsoft Office skills
Responsible for managing team members within Client Insight CoE
Responsible for developing a scalable team structure to ensure accountability, career growth and skill development
Excellent leadership, organizational, communication and negotiation skills. Should be able to lead and motivate people, build and develop teams, manage multiple priorities and drive effective collaboration across groups
Proven track record of establishing strong relationships and working effectively through others in order to accomplish business objectives

Mgr-marketing Resume Examples & Samples

Responsible for new device and formula development
Bachelor degree in Marketing or related field required, MBA a plus
3 – 5 years marketing experience required — ideal candidate should have relevant experience in skincare, professionally dispensed products, and/or international brand marketing. Pharmaceutical or medical marketing experience considered
Good understanding of design and printing process is a plus
Excellent communication and writing skills a must
Dynamic, and proactive personality with the ability to perform impactful presentations
Proven expertise in problem solving and project management
Good organization and prioritization skills required

Mgr, Marketing Resume Examples & Samples

Brand Champion: Supervise the consistency and efficiency of the TWC local programming brands, their image and their external messaging through the coordination with the news and sports leaders, as well as the creative services department
Marketing & Partnerships: Assist with the development of the annual marketing plan for linear, vod and digital/web services in regional portfolio. Lead marketer and responsible for all promotions and partnerships for TWC SportsChannel and execution of TWC News Charlotte initiatives
Media Sales Support: Supporting the media sales team and aid in the messaging of media sales collateral and general media sales efforts on behalf of the news and sports channels along with their respective websites
Traffic Responsibility: Overseeing and organizing all on-channel and cross channel marketing contracts/inventory for TWC SportsChannel
Budget Responsibility - Executing marketing tactics within a set budget. Ordering and inventory management for TWC SportsChannel premium items and apparel
Community Relations - Negotiate agreements and fulfill community event sponsorships and talent appearances for TWC News and TWC SportsChannel in the Carolinas
Communications: Support of the Company and News & Local Programming written and social media communications goals. These include our government relations initiatives, Connect-a-Million-Minds, sports initiatives, region wide political programs, local community events, and educational partnerships
Other projects and duties as assigned

Mgr, Marketing International Comfort Products Resume Examples & Samples

Accountable for budget, and/or business/operational results
Information Technology
Sales

Mgr-marketing Resume Examples & Samples

Hair transformation with immediate, visible results
Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy
Prepare and deliver presentation to sales and distributor teams
Interface with key salons, stylists and distributors for understanding of market trends and competitor activities
Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports

Mgr, Marketing Operations Resume Examples & Samples

Oversees the management of all projects within a portfolio
Partners with the PM team to integrate and align on planning efforts
Optimizes resource planning utilizing PM software, as well as leveraging people and processes, to successfully achieve goals
Partners with PM management and leadership to develop seasonal and annual plans
3-5 years experience in Project Management
2+ years experience in management position
Proficient use of Project Management Software

Mgr Marketing Resume Examples & Samples

Plan, manage and implement integrated marketing activities within agreed budgets and deadlines and create, deliver and update product marketing roadmaps through the life of each product, including key milestones
Define market messages and conceptualize marketing communications collateral for list responsibilities including print and web publicity, and email campaigns
Produce compelling marketing and sales tools for multi-level audiences to support digital product marketing
Execute marketing plans, including launch plans and determine pricing and positioning for product lines
At least 5 years of marketing experience
BA/BS in a related field
Proven success in working with and executing digital marketing strategies and programs
Proven success in web content development, email marketing, and list development
Excellent written, presentation, communicative skills and interpersonal skills
A proven ability to develop marketing copy and create compelling product/service-related value propositions
Experience of measuring the effectiveness of marketing campaigns and evidence of applying learnings (including the use of Google Analytics and other measurement tools)
Ability to work effectively and produce under tight deadlines and schedules
Success in using diverse social media tools and other sites to accomplish campaign or project goals
Excellent, organizational skills and strong attention to detail
Evidence of strong customer service orientation, including internal and external customers
Proficient with the Microsoft Office Suite with a strong knowledge of PowerPoint, Excel
Some domestic travel with possible overnight stays

Mgr Marketing Resume Examples & Samples

Strategize and execute all marketing email marketing efforts
Drive CRM lead scoring, routing, and nurturing efforts
Lead efforts to migrate to next generation CRM tools (i.e. Pardot, ExactTarget)
Manage MDR data license
Grow internal contact database and segmentation strategies
Govern email contact strategy
Collaborate with ICOM team on “Web to lead” routing and scoring in order to enable advanced sales metrics
Manage Marketing Automation system relationship and govern system investment. Ensure integrations with SalesForce.com are enabled and effective
Provide Marketing Automation guidance in Program Management meetings
3-5 years of management experience
5+ years of related email marketing and/or CRM experience
Extensive experience with CRM and Marketing Automation platforms
Extensive experience with large web analytic installations and analyzing large data sets
5+ years of relevant digital communications experience. Experience with web content messaging, SEO/SEM, email marketing, web/campaign analytics, CRM segmentation/execution
Typically acquired via bachelor’s degree or appropriate combination of education and significant experience and demonstrated successful multi-project integrations
Marketing degree; Bachelor’s at minimum
Technical aptitude and experience using a variety of digital communications and analytic tools including but not limited to Responsys, Webtrends, Adobe Analytics, Tracx, Google Adwords, Google Webmaster tools, Salesforce.com, Adobe CQ

Mgr, Marketing Resume Examples & Samples

Partner with sales in generating revenue for Hoy products and driving the strategy for their respective categories and products
Solid understanding of fundamental marketing principles including online/digital, product development, competitive media
Excellent communication skills, both oral and written, to interface with AEs, other departments, and customers
Partner with a team of sales professionals, solve problems creatively, and develop solutions-based programs tailored to specific client needs and objectives
Strong project management and multi-tasking capabilities with the ability to work well under pressure in a deadline-driven environment
Proficiency in Microsoft Office suite, especially PowerPoint & Excel & Solid understanding of digital and mobile advertising platforms and social media
Create custom sales collateral using Scarborough, Claritas, and Kantar as well as digital online analytics ( Omniture, ComScore, @Plan, etc.)
MARKETING COMMUNICATION: Generating B2B materials and campaigns for Hoy including
Hoy category and product decks
Client proposals/RFPs
Sell sheets
B2B email campaigns
In-house consumer marketing campaigns to promote new products
Client mock-ups
Handle B2C marketing efforts for Hoy for brand awareness
Develop and execute sweepstakes promotions for Hoy
Work with internal partners to develop new products for Hoy that will increase ad revenue

Mgr Marketing World Languages Resume Examples & Samples

4 years work experience as a Marketing or Product Manager required
Experience in the World Languages market ispreferred,if possibleas a teacher
Experience in k-12 educational publishing and e-learning highly preferred
Ability to speak multiple languages is highly preferred
Demonstrated ability to effectively manage projects required
Strong interpersonal skills required: Must be able to interact successfully with customers, sales team, product development team, and product management team
Experience in online marketing techniques required , including email, social media, product demos (such as Brainshark or Camtasia) required

Senior Mgr, Marketing Resume Examples & Samples

Develop and oversee execution of consumer focused marketing strategies with a strong emphasis on story telling that effectively reaches our consumers, increases equity and conversion through traditional and modern marketing plans and tactics
Develop and communicate marketing briefs to all agency partners; advertising, engagement, media buying, etc
Develop best in class demand generation and social strategies with flawless execution
Focus on KPI’s and ROI with responsible marketing programs
Optimize programs based on consumer insights, site analytics and best practices to drive conversion, sales and customer experience
Maintain extremely tight collaboration with cross functional teams; PR, Creative Marketing, Product Design, Merchandising, Customer Marketing, Analytics and Dockers.com Marketing teams to ensure synergy, consistency, singular POV, and leverage of best practices
Manage global consumer marketing budget
Execute consistent reporting and analytics on programs
Leverage learning’s to help shape strategy and execution in global consumer marketing

Mgr Marketing Operations Resume Examples & Samples

Coordinate with Marketing, divisions, product teams, Finance, Sales Portal, dot.com, and other internal departments to execute new offers and sales channel updates
Create Offer Flow Automation (OFA) submissions associated with promotional offers
Develop approval and execution schedule for national sales and strategic division OFAs, monitor progress, intercede as needed to protect launch date, and communicate status to division Marketing Ops teams and other stakeholders
Manage security profile request and execution for national marketing initiatives and division programs as needed
Provide support to other departments and system staff to execute national campaigns
Produce weekly tracking report of new OFAs to identify and quantify offers, contracts, and value add promotions for use in contract and fulfillment execution
Manage quality assurance reports on offers built
Maintain detailed workbook agenda for weekly ops call that addresses upcoming and pending initiatives, promotions, and campaigns to facilitate national offer consistency and ensure understanding and alignment across all departments
Partner with corporate product teams to ensure that Division Marketing Operations personnel are informed of most recent product marketing developments and plans
Communicate offer issues to divisions and facilitate speedy resolution
Partner with Billing, IT, and other areas to implement offer process/tool enhancements
Other projects and responsibilities as assigned

Mgr, Marketing Resume Examples & Samples

Analyze syndicated and proprietary research, market trends and customer information to develop strategies and opportunities to drive sales
Partner with category-focused sales teams to develop creative ideas and go-to-market strategies
Create customer-focused, strategic, visually compelling sales presentations
Manage and mentor Marketing consultant(s)
Demonstrate a high level of digital media knowledge
Participate on client sales calls and presentations
Minimum 7 years of experience in Sales, Marketing, Advertising or related field
High level of digital media knowledge
Innovative, strategic problem solving capabilities
Collaborative teamwork experience
Strong visual design presentation skills
Ability to manage multiple projects and meet deadlines
Proven leadership qualities

Mgr, Marketing Resume Examples & Samples

To plan, develop, and implement event marketing strategies to enhance the image of South Florida Parenting in the community with signature events, securing additional revenue for South Florida Parenting and Sun-Sentinel Charities
Negotiate trade opportunities with broadcast partners by providing South Florida Parenting advertising space or event space in exchange for promotional time on television and radio stations
Create trade agreements for face painters, bounce houses and other amusements at events
Oversee placement of in-paper promotional space
To develop and write materials for and implement reader involvement contests, including distribution of prizes and verification with attorneys when applicable
To create mini event concepts, P & L’s and proposals, and to plan and execute the event when signed
To create and develop enter-to-wins, distribute prizes, seeking verification with attorneys when applicable
To monitor workload against deadline and recommend budget and resource solutions to on-going operational issues. To maintain accurate files and expense records
To update event collateral necessary for event sales
To assist sales staff by creating proposal packages for potential sponsorships of events and special promotions
To assist sales staff by going on event sales calls and making presentations
To develop signature events, which includes planning, budget, supervision of show staff and general execution of events

Business Services Senior Mgr, Marketing Resume Examples & Samples

Guide stakeholders on working with TCCC Digital Platforms from strategy to implementation including
Business Partner Knowledge: Knowledge of PAC and the Office of Sustainability in context of trends, competitive pressures, strategies and plans
IT Industry Knowledge: Knowledge of the key directional trends and emerging technologies in the IT industry. Includes knowledge of the key vendors, and their strategic and tactical plans. Software as a Service establishment, management and contracting
Program Management: Ability to provide oversight and management to synthesize/bring synergy to multiple initiatives by establishing courses of action for self and others to ensure that work is completed efficiently, adjusting priorities, establishing management routines to effectively track progress and identify issues; removing barriers and leveraging resources. Also oversee Technical Governance, risk management, experience with Agile methodology, strong communication skills
Project Budgeting: Knowledge of project budgeting procedures. Includes financial forecasting and preparation of necessary documents (e.g., EVAs, ROI)
Passion for modern technology approaches and solving technology problems in new and innovative ways

Mgr, Marketing Operations Resume Examples & Samples

Business process management skills; demonstrated experience developing strategic plans and roadmaps based on strategic imperatives or operational targets
Advanced project management skills; Leading projects and/or programs including budget, development of project schedule, and communications materials. Has broad knowledge of concepts and practices in this field of specialization and web-based project management software
Deep knowledge of digital advertising and marketing
Ability to navigate complex problems and skills
Ability to prioritize work and manage ambiguity
Ability to influence cross functional business teams

Senior Mgr, Marketing Resume Examples & Samples

Bachelor's degree or the equivalent combination of work experience required. BA/BS in a communications/business-related field preferred
A minimum of 7-10 years of PR agency or corporate experience preferred
Experience in media relations and building relationships with targeted media contacts
Ability to develop relationships with key internal contacts
Demonstrated business acumen and understanding of the inner workings of a corporate environment

VP-mgr, Marketing Resume Examples & Samples

Bachelor's degree or the equivalent combination of work experience required
5-8 years of related experience preferred
Experience in the securities or financial services industry is preferred
Proven track record in managing third-party relationships via wirehouse or custodial platform channels
Strong knowledge of investments products and intermediary distribution
Experience in managing revenue generating projects, within the financial services industry preferred
Seasoned project management skills with the ability to deliver effective results through efficiency and ownership

Senior Mgr, Marketing Resume Examples & Samples

Develop strategic plans to achieve customer and revenue goals, balancing investment across channels and multiple levers including awareness, search, demand gen, direct marketing, and events
Drive high quality, innovative campaign execution
Develop and maintain lead generation and nurture programs to continually deliver high quality leads to sales
Develop dashboard to report campaign results to management and proactively adjust future plans and communications accordingly
Work cross-functionally with product management, product marketing, regional marketing teams, sales, and customer care to deliver a high impact end-to-end user experience
Oversee and manage customer communications strategy, identify customer marketing opportunities and implement customer communication and marketing programs
5+ years of managing a high performing team
Solid understanding and successful use of traditional and emerging marketing channels to drive results
Experience with global marketing, localization, and regional programs
Strong leadership skills with the ability to influence others, take ownership for results and make sound, timely decisions based on data and insights
Experience with executive teams/reporting results to leadership team
Hyper-driven focus on analytics with the ability to analyze data and extract key insights and make recommendations
Experience managing/implementing customer communications/programs
Excellent executive-level communication skills, written and verbal
Proven success in a fast moving environment with demanding deadlines
Experience working with marketing automation and CRM systems

Senior Mgr Marketing & Communicat Resume Examples & Samples

Proven experience working in a similar function within a financial services company, including an insurer, bank, brokerage house, mutual fund or third-party marketer
Demonstrated ability to effectively manage, interact and communicate with all levels of staff and management
Proven experience leading and mentoring individuals, including providing direction, coaching and effective feedback to team members
Proven organizational skills and methods to manage and prioritize workload demands
Demonstrated experience identifying and quantifying problems, and providing effective resolutions
Demonstrated experience maintaining a calm and professional demeanor when handling demanding situations, such as prioritizing multiple tasks with critical target dates, dealing with demanding customers and participating in discussions with limited preparation time
Demonstrated use of independent decision-making and initiative
Demonstrated advanced knowledge of sales and marketing processes for insurance and investment products and services
Demonstrated exceptional writing and editing skills that illustrate an ability to effectively communicate ideas – both technical and creative – in a clear, focused and concise manner while following proper rules of grammar and diction. Provide examples of written work (e.g., mutual fund commentaries, sales collateral) that demonstrate creative ability to guide and implement projects from various concepts
Demonstrated excellent verbal communication skills with ability to convey information in a clear, focused and concise manner while following proper rules of grammar and diction
Proven proficiency in industry standard journalistic styles and guidelines
Proven ability to research industry information for inclusion in marketing collateral
Proven ability to give professional presentations of information in individual and group environments
Proficient in word processing and spreadsheet applications
Proficient in presentation applications (PowerPoint/WebEx/etc.)
Working knowledge of database and web-based applications
Basic knowledge of graphic design programs
Basic knowledge of audio and video creation programs

Mgr, Marketing Resume Examples & Samples

Product launch and/or LCM experience
Experience working outside of home country or significant cross-cultural exposure
Minimum 7 years in pharmaceutical industry
Pharmaceutical sales experience in marketing
Experience in working with Distributors/Alliance partners is preferred
Experience managing cross-functional (matrix) team to produce marketing deliverables

VP-senior Mgr, Marketing Resume Examples & Samples

12+ years of related experience preferred
Experience in marketing strategy is preferred
Demonstrated track record in managing and delivering marketing projects in fast paced environments is preferred

Mgr Marketing Resume Examples & Samples

25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics
20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc
30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors, etc
15% Develop and maintain strong relationships with merchandise vendors
10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort
Must be eighteen years of age or older
Must pass pre-employment test if applicable

Mgr-marketing Resume Examples & Samples

Act as brand manager for internal and priority programs, develop key brand and market research and communicate across internal and external teams to ensure consistency, positioning and efficacy
Support the development of paid media campaigns for BBC America series, specials and trade efforts
Manage media timelines and executes plans across all media channels: TV, Digital, OOH, Radio, Print and Social
Provide feedback and insight on media buys with all partners to ensure strategic and creative cohesion
Ensure on-time and accurate development, trafficking, delivery, and running of all assets for each campaign
Translate campaign objectives and strategy into communication documents, and distributes them amongst key stakeholders including: RFPs, marketing briefs, campaign recap decks, etc
Develop and execute paid social campaigns on platforms including YouTube, Facebook, Instagram, and Twitter
Work closely with agency media of record and participate in all media briefings and weekly status meetings
Contribute to the development and execution of all on the ground events, promotions, and stunts
Bachelor’s Degree (in Marketing or Business preferred)
Experience executing paid advertising campaigns on key self-service platforms: Facebook, Twitter, YouTube, Instagram
Proven track record executing robust digital ad campaigns with multiple tactics and advertising partners
1-2 years of management experience preferred
Experience working with a team but also comfortable working independently
Good writer

Senior Mgr, Marketing, FBA Resume Examples & Samples

Lead the development of innovative creative and programs to drive Seller adoption of new FBA programs related to Selection Expansion
Translate merchandising and marketing strategies into creative execution, partnering with User Experience, Visual Experience, and Sales teams to ensure that designs meet brand and business objectives
Collaborate with the Business Intelligence Team to develop a solid understanding of our Seller behaviors and effectiveness of new engagement and promotional programs to drive rapid learning. Understand and respond to customer data, steering the strategy of future creative directions
Drive collaboration with the user experience and visual experience teams on communication and promotional campaigns
Hire, manage and mentor an effective team of marketers. Mentor and develop junior marketing professionals
Evangelize concepts to a diverse audience, in both ad-hoc and formal presentations
Develop budgets and timelines, allocating appropriate creative resources to projects
Foster an environment of multidisciplinary collaboration and creative problem-solving
8+ years of experience in Marketing
3+ years of experience as a lead/senior creative contributor
A portfolio of work demonstrating experience creating engaging content and showing your ability to turn ideas into a strong and unique creative vision
Proven track record of presenting to and influencing senior management
Ability to work cross-team and synthesize feedback from merchants, marketers, copywriters, and product teams into creative direction
Unwavering attention to detail and an acute awareness that everything counts
Relentless desire for innovation, balanced with business and user interaction priorities
Demonstrated business acumen and customer-centricity
Desire and ability to work in a fast-paced online environment
Ability to facilitate the creative development process, including providing clear direction, and producing work cost effectively and on schedule
Strong people management and coaching skills to provide clear creative direction and to motivate and inspire creative teams
An energetic enthusiasm for experimentation and a talent for innovation
Ability to think strategically, innovatively and creatively using sound business judgment and quantitative skills
Flexibility to be able to solve different problems that leverage strong program management, analytics, experiment design, and operations management skillets
Experience leading innovation and transformational change in large organizations
Demonstrated experience creating sustainable processes
Broad commercial awareness developed in a fast-moving environment

Mgr Marketing Services Resume Examples & Samples

Review and analyze media, marketing and industry data to understand current trends and make recommendations to senior leadership
Develop tactical strategic marketing communications initiatives and projects to support and achieve global brand objectives
Assist Director/Vice President with creative expression and execution of brand vision, strategy, and framework
Ensure effective engagement of key internal stakeholders and manage all internal communications associated with initiatives and projects
Effectively communicate initiatives to subordinate staff, regional brand organizations, and, at times, hotels
Develop and maintain excellent working relationships with cross-functional teams in order to execute communications initiatives on behalf of the brands; must be highly influential over those with whom there is no reporting relationship
Manage agencies selected for communications projects
Work with upper management and key stakeholders to gain support and input into global strategic marketing communications initiatives
Act as an advisor to subordinate managers or staff to help meet established schedules and/or resolve technical or operational problems
6 to 10 years progressive work related experience, ideally in a marketing communications role
Previous experience of working in a large, international organization and confidence working across diverse cultures is desirable
Demonstrated experience/exposure to multiple business functions
Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation. The majority of this position’s work falls into the scope of projects. The majority of projects is cross-region and cross-functional and therefore requires a high level of both impact and influence skills and project management skills
Demonstrated effective verbal and written communication skills. Ability to influence key internal and external stakeholders including senior management. Because the majority of the work in this position is innovative and therefore can be controversial, must be able to present and defend a point of view clearly and articulately, react appropriately to unexpected reactions, etc
Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives
Demonstrated ability to develop consumer understanding based on research and existing trends
Demonstrated creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns
Proficient in Excel, Word and PowerPoint required
Ability to multitask with strong attention to detail and proactive nature

Mgr-marketing Resume Examples & Samples

Work with international marketing team to adapt the globally recommended skincare mx to fully address the needs of the US market. Will be responsible for concept development for U.S. specific products- identifying unique and compelling claims, interpreting clinical results, bench marking vs competition and crafting product USP
Develop and execute all 360 Marketing Plans for designated product franchise – including digital media and advertising, samples, promotional kits, in-store events, educational materials, social media activation and public relations and industry placements
Create and lead the launch of all new products for designated product franchise including customizing claims from international to US approved claims with R&I, developing the US specific artwork, and creating/securing all assets and creative images
Provide all reporting and analytics on product franchises and opportunities to growth the business
Lead promotional planning and budgeting for all samples ie. Manage sample ordering from MSL/ international and maintain inventory of all samples
Serve as the primary liaison with customer marketing and sales for key retailer promotional activity including CVS, Ulta, Walgreens and Target
Lead the development of the Vichy marketing and promotional national grid with the AVP of Marketing
Collaborate on the retailer strategy with the AVP of Marketing
Manage existing franchises on day-to-day business –including forecasting, competitive analysis, consumer insights
Build, drive and analyze promotional bundling opportunities for key strategic retailers
Develop and recommend product testing and validation plan for all new product launches and recommendations, including quantitative and qualitative testing – concept development, claims testing, name validation, product performance and evaluation
Understand the competitive landscape including product claims, go-to-market plans, and market share
Develop and execute US specific packaging - including working with international and US R&I/claims/legal on claims validation, approving or proposing artwork, collaborate with Canada on all US/Canadian artowrks
Develop all in-store promotional materials associated with franchises – including promotional bundles, collateral for events, event kits, samples, coupons, etc
Create and brainstorm traditional and nontraditional ways to market and promote bases business franchises with limited budgets
Lead the 360 planning for all new launches
Collaborate on the digital media strategy and execute all digital media briefs and advertising assets
Lead development of all in-store displays –including creative briefs with designer, collaboration with sales account liaison, final specs with promotional/purchasing teams, and budgets with finance
Develop all digital content, including A+ content related to PDP pages on designated franchises on Vichy.com, Amazon, and eRetailers
Collaborate and provide input on planograms and merchandising related to designated franchises
Collaborate and provide input on social media, eCommerce programs, and eRetailer programs associated with designated franchises
· Serve as the direct link between Sales Accounts and Vichy brand
· Help develop retail plan per account for CVS, Walgreens, Ulta and Target
· Help manage the sample requests and budgets with customer marketing
· Provide direction and guidance on how to execute the brand strategy and each account
· Provide feedback and input to the customer marketing team on all account specific materials
· Develop and manage all promotional kits
· Oversee brand inventory of samples, flyers, brochures, merchandising collateral's; soon-to-expire products and samples, etc
· Collaborate with the field sales and training team to ensure that teams have all materials needed for trade shows and retailer specific events
· Attend retailer events as needed

Mgr Marketing Resume Examples & Samples

Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting, as well as uncover methods to increase lead generation and revenue opportunities with existing customers
Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
Lead the development of product and vertical marketing plans
Work with the Events team to develop trade show strategies and support the development of all marketing components
Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants

Mgr-marketing Resume Examples & Samples

Essential functions, responsibilities and activities
Works with a high degree of independent decision making, has a strong sense of urgency and operates with a significant level of complexity in order to
Ability to create strategy & tactical execution plans that align with key business objectives, proven ability to deliver results, and has the presence and tact to work with key c-level leaders in partner organizations. Interacts with other leaders across the telematics organization, as well as wireless leaders across the organization
Capable of bringing various teams together (and regularly) to identify potential risks, accurately predict the necessary level of effort and resources invovled to resolve in order to bring this product to market on time and without missed opportunities and or inform consumers of applicable product changes/benefits

Mgr-marketing Resume Examples & Samples

Leading the collaboration sessions with business stakeholders, business process owners, technical project managers and technical teams to obtain an in-depth understanding of the product and document requirements
Solicit, gather, and analyze user input and requirements
Conduct gap analysis to identify functional gaps between stakeholder requirements and designs
When gaps are identified, work with business owner and project lead to create plan for updating design and writing additional requirements/user stories
Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience
Create and maintain the information architecture documentation
Utilize customer research to identify digital experience pain points and opportunities
Own the maintenance and development of project documentation as it pertains to technical information (design annotations, requirements/user stories, technical project briefs, acceptance criteria, etc.)
Also will be responsible for setting the standards/processed for requirements/users stories that will be leveraged for future projects
Required: 5-7+ years of authoring requirements/documentation for websites and/or web applications
Required: BS/BA degree preferably in a technology field (MIS/IT or Computer Science)
Experience with Agile (user story creation, sizing, grooming, etc.) preferred
Experience with ATG Commerce Systems, Adobe Experience Manager, etc., preferred
Experience with Microsoft Office including MS Word, MS Visio, Advanced MS Excel, Apple Keynote, Sketch, Jira preferred
Strong teamwork and organizational skills; ability to communicate and influence at all management levels preferred
Strong interpersonal and communication skills, with a proven ability to present information clearly and effectively preferred
Excellent attention to detail and complex problem-solving capabilities preferred

Mgr., Marketing Resume Examples & Samples

Partners with business development, innovation, design, R&D, machinery and the commercial organizations in the development of innovative and differentiated solutions that are aligned with insights and business strategies
Develops regular reports and ad hoc analysis to outline trends in the select segments (Beverage & Food) and provide insights for new product and new business development
Develops and executes business cases for new product development or new business, understanding and applying key financial metrics such as contribution margin, EBITDA, startup cost and capital returns
Creates strategy and executes/promotes new product offerings (and other GPI competitive advantages) in the marketplace (branding and integrated marketing)
Researches and analyzes 3- 5 year consumer market trends and market share trends to identify growth opportunities including identification of disruptors and dynamics. Develop market perspectives that enrich the decision-making process and provide vital input to prioritizing initiatives
Works closely with marketing team to assist in “teaching”/sharing market insights, trends and solutions to key customers to defend the core or expand business
Leads promotional events that include customer events and tradeshows to ensure key messaging is compelling and aligns with the segment focus and corporate messaging. Includes logistics and budgeting responsibilities
Leverages Challenger insight selling approach in the development of materials to support area of focus and new product introductions (Print, Email & Digital Marketing Strategies)
5 - 7 years of experience in market research, data analysis and/or product marketing; required
5 - 7 years of experience in new product development, including full product life cycle assessment from product ideation to launch at retail with a CPG, Beverage or Packaging company; preferred
5 - 7 years of experience in marketing communications, including sales support and vendor management; preferred
Experience with B2B marketing, a retail or E-Commerce company with customer interfacing experience; a plus
Bachelor’s degree is required in marketing or a related field (Business, Engineering); MBA preferred
Proven self-starter, requiring limited oversight in the development of new product solutions
Ability to form, create and lead (at times multiple) teams through complex projects; as working in team based, cross-functional and cross business environments is essential for success in this role
Strong analytical and organizational skills, detail orientation, and interpersonal skills
Leads projects by conducting research on new and established markets, forecasting changes in market environments and seeking out areas for business opportunities
Aptitude to define problems, to collect data, to establish facts, and draw valid conclusions
Ability to work with confidential and sensitive information. Discretion is essential
Demonstrated ability to implement creative solutions while working under pressure
Excellent verbal and written communication skills with the ability to effectively communicate across all levels of an organization
Experience with digital marketing / email marketing for brand, product, or lead generation and integration with CRM. Working knowledge of systems like: Salesforce.com, Pardot, Adobe Applications

Mgr Marketing Resume Examples & Samples

Minimum 5-7 years marketing and/or sales management experience
Strong market research skills
Track record of success
Ability to influence peers, operations team and division leadership
Ability to work well under pressure and respond to change
Experience in Photoshop, InDesign and Illustrator
Homebuilding industry experience preferred

Mgr Marketing Operations Resume Examples & Samples

Manage and oversee yearly schedule of sponsorships and events including working with internal business units, vendors, external agency to coordinated all marketing elements and budget Collaborate closely with Marketing management and business units to create and maintain a schedule for product promotions or other national, regional or worldwide initiatives
Define, develop and recommend major initiatives, projects and media opportunities to include cost benefit analysis to support the optimal usage of budgeted funds and long term contracts
Provide overall leadership to large strategic projects or programs Monitor assigned projects to ensure that goals and objectives are completed according to schedule; collaborate with project teams to ensure all business needs are met
Oversee QA and review marketing materials and project summaries to ensure financial, business and production goals/objectives are met
Collaborate with other marketing areas to ensure smooth implementation of marketing campaigns
Incorporate and leverage best industry practices while maintaining alignment with Navy Federal goals and capabilities
Function as the project management subject matter expert for Marketing through collaboration with others and providing guidance around project management disciplines, roles and responsibilities Define and report on key project management related metrics
Audit projects to ensure governance is in place and to ensure adherence to marketing processes and compliance guidance
Perform supervisory/managerial responsibilities
Ensure adequate/skilled staffing; select employees
Establish performance goals and priorities
Prepare, conduct and review performance appraisals
Develop, mentor and counsel staff
Provide input and/or prepare budget requirements for Annual Financial Plan (AFP)
Ensure section/branch goals and objectives align with division/department strategy
Expert knowledge of marketing and advertising best practices
Extensive work experience in marketing and advertising, to include campaigns, media planning and implementation
Expert knowledge of marketing principles including branding, promotions, direct marketing, product life cycles, and business strategies of products and services Expert skill in strategic planning/project management for marketing, advertising and corporate communications
Extensive experience leading, guiding and coaching professional staff
Experience demonstrating thought-leadership, initiative-taking, decision-making and creativity solving business problems Advanced skill leading and guiding multi-functional teams to ensure timely and accurate outcomes
Expert skill resolving conflicting requests and meeting changing requirements
Advanced organizational, planning and time management skills Ability to establish effective policies and procedures
Effective skill presenting findings, conclusions, alternatives and information clearly and concisely
Working knowledge and understanding of applications of web and on line mediums

Mgr Marketing Resume Examples & Samples

25% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be relevant pricing, consumer promotions, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and cross-functional teams
20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations, etc. Accountable for ensuring accurate communication to both internal partners and external consumers
15% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish unique sales-driving opportunities to THD, direct and manage incremental vendor funding for marketing projects, and provide value opportunites for merchant sales negotiations
10% Lead development of strategic and tactical plan for seasonal "Event" marketing effort. Event may include Holiday, Energy and Environment, Father's Day, etc. Lead cross-functional team on execution of marketing plan
Prior Marketing, QSR, Segment or Demand Generation experience
Proficient in Microsoft Office, with an emphasis on Excel
Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
Highly organized - with ability to combine strategic direction with hands-on tactical execution
Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
Demonstrated ability to combine strategic planning with practical solutions
Demonstrated ability to conceptualize and build integrated marketing plans

Mgr Marketing Insights Resume Examples & Samples

Continuously seek
Work with supervisor
Master’s degree preferred (social sciences, MBA,
Strong custom research expertise, including broad range
Demonstrated ability to leverage both analytics and
Supplier Management – full lifecycle management skills
Can identify and synthesize information to provide

Mgr Marketing Resume Examples & Samples

Assists in the ongoing evolution of Retail Business strategy and plan to transform to the future retail experience at McDonald's for the US Business
Assists in the gatekeeping of menu board and merchandising experiences including the integration and convergence of new initiatives
Builds momentum around Retail initiatives being led by Retail Innovation team by analyzing results provided by their team and identifies potential complexities and collisions within holistic retail plan
Leads the retail component of all testing conducted by Menu Innovation and Marketing Transformation team. This includes developing the project plans, leading in-market testing, helping to determine & coordinate resource needs, and partnering on the system deployment of these initiatives
Assembles the individual project teams and oversees the implementation of the project plans. This includes ensuring that the different project management disciplines are adhered to (e.g., quality assurance, communications plan, risk management etc.)
Defines and gains concurrence on both the success criteria for the delivery of the project, as well as the ways in which the success of the project will be measured and launched nationally
The ideal candidate will have a passion for clear, high-impact communication, staying ahead of a complex schedule and maintaining forward-looking knowledge of the customer journey at Retail
Team orientated and always willing to collaborate with cross functional team members to ensure success
Builds strong relationships and fosters teamwork among marketing counterparts and cross functional team members for strong team work and project integration
Gathers and analyzes information related to retail impact, sales, promotional evaluation, competition, general economic trends and qualitative/quantitative research Interprets and evaluates insights and data in an effort to provide recommendations and/or presentations to cross functional business partners
Self-starter. Strong sense of initiative and ability to work in an ambiguous environment and under pressure on multiple projects
Advanced computer literacy in Microsoft Office environment and PowerPoint skills
A driving passion and strong knowledge of digital marketing and products a plus

Mgr Marketing Resume Examples & Samples

Lead the development, creation, and testing of retail engagement strategies across multiple ordering channels in conjunction with national and local plans
Develop relevant offers and build business cases demonstrating positive business and brand impact
Work closely with and support field marketing teams to ensure local executions are effective and impactful
Lead the continued analysis and optimization of all engagement strategies based on actual business impact and performance
Develop and manage all push strategies and notifications in conjunction with local agency partners
Collaborate with internal stakeholders in IT and Digital to create a roadmap for technology enhancements and future functionality
Lead ongoing competitive analysis to keep abreast of what other companies in this space are doing. Report findings to ensure we plan and execute to be best in class
Manages team and agency partners to ensure planning, scheduling, entry (related to offers) occur on time and on budget
Acquire a deep understanding of the business, our objectives and build strong and effective relationships with the team as well as stakeholders
Use critical thinking capabilities to solve business problems. Provide leadership, guidance and subject matter expertise in the development of actionable deliverables
Lead projects to meet milestones on time, and to deliver with high quality and within established budgets. Establish clear ownership for project tasks, ensure team members have the tools needed and provide timely feedback
Partner closely with cross functional teams including Marketing, Digital, IT, Finance, and CBI to ensure execution of cohesive engagement strategies across channels

Mgr Marketing Resume Examples & Samples

Socialize the Customer Journey approach and highlight benefits of applying insights to key Customer facing initiatives at McDonald’s USA
Influence and help drive improvements in the Customer Experience - through all customer Omni-channel touch-points and ensure feedback is captured and acted upon in a timely and effective manner
Actively lead and incorporate Customer Journey insights into relevant US Marketing communication or channel initiatives; Partner with marketing channel owners and help contextualize the opportunity to improve Customer experience; create and maintain a “Big Picture” view of optimal customer experience and co-develop road-maps to help McDonald’s make fast progress
Educate and influence other departments (Operations, Store Operators, Field Marketing) impacting Customer Experience to address issues impacting the entire Customer Journey as customers engage with our brand
Lead the marketing organization to drive to a holistic Customer omni-channel approach (e.g. Mobile, Email, SMS, Web, Digital Retail) by collaborating across various marketing teams and functional areas which touch the customer; and to build a process to align all touch-points in a connected approach
Lead the planning and development of the omni-channel approach by partnering with channel stakeholders to define technology enablers and marketing processes (segmentation, channels, messages/offers, and cadence planning) to support
Recommend improvements to the omni-channel approach by connecting the Customer Journey insights that drive optimal experience
Master’s degree a plus
Strong collaboration skill
Effective communication skills and ability to partner and influence
Ability to successfully project manage the initiative among a cross-functional team
Experience and comfort level with Customer data and the application of data
Solutions oriented

Mgr Marketing Resume Examples & Samples

Assist retail transformation team in opportunity pursuit by providing subject matter expertise and analytical support to maximize retail business performance
Responsible for collecting market, sales, and consumer data and evaluating quantitative and qualitative information to create and support existing and new retail sales strategies
Design and develop dashboards by pulling data from multiple sources to present actionable insights and hypotheses
Draw core insights from the data to suggest, create and execute multivariate tests that drive fundamental improvements to customer retail and ordering experience
Assist in managing outside vendors and agency partners, maximize system functionality, and create tracking reports for all multi-channel retail and customer ordering activities
Partner and coordinate with various internal departments including US Digital, US Consumer and Business Insights, and US Marketing on business development initiatives to maximize profitability and drive average check through the optimization on customer ordering channels
Deliver weekly, monthly reports (excel, BI tools, navigation analytics)
Update monthly dashboards
Behavior and customer experience analysis
Data consolidation and validation
Participate in the creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis
Deliver effective presentations (oral and written)

Mgr, Marketing Resume Examples & Samples

Plan and manage co-marketing programs with Veritas partners
Business level English skill
Knowledge in IT industry (e.g. software)
Knowledge in lead management / sales opportunity management and/or skills to use SFA or CRM (e.g. Salesforce.com)
B2B digital / physical marketing knowledge and experiences

Mgr, Marketing Resume Examples & Samples

5-7 years of strong marketing experience including recent and specific digital and social media marketing expertise
The successful candidate must have experience working successfully with digital agencies and demonstrating collaborative skills across a multi-dimensional organization. It’s critical that this individual has recent experience in digital and social marketing
Detail-oriented, highly analytical and data- and results-driven approach
Solid background and understanding of the importance of omni-channel efforts
Proven discipline, drive for results and ability to analyze campaign results
Capacity to multi-task and run multiple campaigns through different phases of execution
Experience in a global consumer brand or financial services company
Additional skill sets that will help improve your candidacy
Digital Advertising Industry Experience
Experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, or mobile). Mobile Experience
Experience in mobile or app marketing

Asst Mgr, Marketing Resume Examples & Samples

SEO, social and digital, and how those marketing tactics are implemented in the digital space
Must be able to work well across multiple departments within the organization
Provide assistance in managing the planning and budgeting aspects of the US digital marketing team
Work seamlessly with other central teams including digital product, brand and others to identify key requirements and leverage assets that will assist in driving growth
Support the analytical framework that measures and tracks our performance including selection of marketing tools
Possess the ability to manage projects from inception through execution
Bachelor's degree in marketing or equivalent
2-4 years of general marketing experience including recent and specific digital and social media marketing expertise
Must have proven experience working successfully with digital agencies and demonstrating collaborative skills across a multi-dimensional organization. It’s critical that this individual has recent experience in digital and social marketing
History of being detail-oriented, highly analytical and data- and results-driven approach
Demonstrated discipline, drive for results and ability to analyze campaign results
Capability to work in a fast-paced environment
Ability to multi-task and run multiple campaigns through different phases of execution
Demonstrated ability to manage operational budgets
Multi-cultural experience desired
Experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, or mobile)
Mobile Experience: Experience in mobile or app marketing

Senior Mgr, Marketing Resume Examples & Samples

Manage demand generation strategy and execution to acquire, qualify, distribute, nurture, and analyze inbound marketing leads to align with sales revenue targets
Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
Oversee the email channel programs and tactics; develop and expand your team as the company grows
Own and evangelize the relationship between spend and revenue and a predictable model that can be used as a key strategic lever to scale the business
Design and implement the life-of-a-lead process, including lead scoring, lead nurturing, and account-based-marketing (ABM) programs; partner with Sales teams to establish SLAs and optimize Sales Development productivity
Lead technical aspects of marketing and sales system integrations with specific marketing automation platforms, analytics, SFDC, internal databases and external data providers
Be the in-house expert on marketing data analytics; coach and mentor team members on data-driven marketing methods and reporting frameworks, be able to deliver insights to executive leadership
Manage third party vendors, contractors, and internal resources<span

Ib Assistant Mgr, Marketing Resume Examples & Samples

25%- Work closely with the brand marketing teams on customer marketing campaigns and sales tools to increase awareness, adoption and incremental sales of exclusive and private brands
15%- Develop/update brand style guides; act as internal liaison to ensure exclusive brand standards are observed and current logos and other brand assets are updated in the Digital Asset Management system
25%- Work closely with merchandising team in development of marketing collateral and internal communications to support awareness, adoption and incremental sales of exclusive and private brands
20%- Maintain marketing calendar of exclusive/private brand product launches and brand refreshes; ensure exclusive brand informational web sites are current and reflect accurate brand/contact messaging
15%- Maintain the company s intellectual property report and provide required proof of use as marks come up for renewal; conduct related research as needed
Perform at maximum efficiency in order to stay on the established production schedules
Sound business reasoning and the ability to use facts to make good decisions is required

Assistant Mgr Marketing Resume Examples & Samples

Monitors competitors activities and assists in marketing intelligence
Refers sales leads to appropriate personnel within the InterContinental Hotels Group
Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
Services existing business through management of account bases
Sell all facets of the hotel
Manage the corporate head office and the preferred hotel history for that company
Develop and maintain a regular pattern of sales calls, meeting with principals of target market
Provides direction on, and conducts market research and analysis
Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
Builds profile within local market place through attendance at various events and local market place
Conduct client interviews
Entertain clients
Plan and conduct familiarization tours and site inspections
Travel when required to promote the hotel and develop potential business
Maintain regular contact with the IHG hotels in your region and the regional reservation office
Monitors existing business and inputs into sales strategy meetings to maximize business

Mgr, Marketing Resume Examples & Samples

Bachelor degree required, preferably in life science related major
Master degree in Business Administration preferred
10+ years sales/marketing experience in medical industry with 5+ years experience in product marketing management
Proven business management experience
Ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Skills in the areas of messaging, branding, and creative product/program development and KOL engagement
Ability to work well on various teams and act as team leader when appropriate

Mgr Marketing Resume Examples & Samples

Bachelor degree in business or marketing
Sales and/or marketing experience, including management of retail programs
Experience in managing the creative process with agency partners and integrating with cross functional teams
Experience managing agencies and/or outside suppliers and coaching them to be successful partners
Experience conducting financial and business analysis and retrieving and analyzing data

Senior Mgr, Marketing, Chronic Renal Resume Examples & Samples

Strategic Business Planning
Lead the development of annual marketing plans to ensure growth of PD portfolio
Effectively manage and plan discretionary spend to maximize ROI
Manage the portfolio and ensure delivery to plan on sales and GP
Work cross functionally and incorporate clinical, sales, medical and market access input into strategy development and business planning
Lead market research projects as required. Monitor and analyze the competitive/customer environment, identifying business opportunities and providing insights into the brand planning process, share findings with business
Bachelor’s degree with specific related experience (business, marketing, science)
Business (Marketing) or Science
Experience in medical device or pharmaceutical marketing
Previous marketing experience
3-5 years sales & marketing experience
Self-starter, works independently
Strong Execution focus
Excellent team work and influencing skills (without direct authority)
Understanding of marketing processes
Excellent computer skills in Microsoft Office (Word, PowerPoint, Excel)

Asst Mgr, Marketing Resume Examples & Samples

Develop and execute customer lifecycle email marketing programmes that promote customer loyalty, re-engage lapsed customers, and drive new customer acquisition end to end
Responsible for the marketing calendar and budgets as well managing relationships with external agencies and internal stakeholders (global content and social teams)
Collaborating with specialist agencies & internal teams to deliver high standard advertising and interactive content
Manage the implementation, tracking and measurement of marketing campaigns (technical knowledge about tracking parameters and how to test these)
Strong attention to detail and deliver regular reports of marketing campaign results, including web/App analysis, evaluation of KPIs and ways to optimise future campaigns
Oversee & test all new products (APP, AIR, Refer a Friend, APN) go live in collaboration with product and operational teams
Ensure we are achieving performance targets. You will be commercial and have proven experience in delivering profit growth and ROI
Budget planning and ownership for Country/Territory
Conduct competitive analysis and coordinate collection of information on competitors in Country/Territory
Complete weekly, monthly, and quarterly performance analysis and projections for each country, showcasing the results which you’ve delivered
Agency management – creative and media agency experience, understanding the campaign timelines, media mix process for offline and online channels
Manage special projects – solid campaign / project management skills and experience to scope, implement and deliver tools
Growing and learning whilst sharing what is working and what is not with team members from all over the world
Oversee retargeting campaigns, utilising real-time bidding tools to optimise towards ROI/ CPA targets, implementing A/B tests, and coordinating creative assets delivery
Manage email marketing campaigns from content/ email production through to measurement of results and designing email programmes
Track, analyse and optimise social media content to maximise audience growth and engagement
Using PPC to conduct competitor analysis to identify areas of threat and opportunity
Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the media agency and marketing team
Ensure the PPC channel is aligned with all promotional activity across the other marketing channels
SEO working knowledge, development and implementation on methods to improve off page SEO
Experience in social community management and copywriting for social media channels

Senior Mgr, Marketing Resume Examples & Samples

Develop a differentiated marketing strategy for Consulting Services
Apply a metrics-based approach for marketing planning, execution and reporting that supports overall Global Services business objectives as well as that of the Strategy, Marketing and Communications organization
Drive messaging for the QuintilesIMS Global Services organizations
Lead development of innovative marketing campaigns strategically targeted to maximize results
Create a variety of marketing materials, including customer presentations and case studies, infographics, videos, advertising, conference presence, and internet/intranet materials
Work with external agencies to lead deployment of marketing materials
Find alignment opportunities across different teams of Consulting Services
Ensure that thought leadership reflects competitive differentiation and longer term objectives for Consulting Services
Align and collaborate across the organization, both globally and in the regions
Serve as part of the organizing team for our client conferences
Who are you?
You are a self-starter, with a proactive approach to tackle problems. You are self-directed, implementation focused, and ready to roll up your sleeves and deliver results
You are inquisitive, have a strategic mindset, and a hunger for insights. You like to gain a deep understanding of the topic at hand by drawing clear conclusions, and using those insights to drive change
You like to collaborate with other teams around you to create innovative solutions. You can facilitate brainstorming sessions and find the right direction forward
You make sense of ambiguity, are agile, and consistently drive progress and impact. You can look at a problem, find a solution, and make rapid decisions
You are friendly, humble, and kind
Bachelor’s degree, MBA a plus
Healthcare is a plus, ex-consultant is a plus
5 years or relevant work experience
Strong verbal and written communication skills with demonstrated experience engaging cross functional teams
Ability to work independently and collaboratively in a large company environment

Mgr, Marketing Resume Examples & Samples

Referral experience in Medical, Biomedical Engineering, Marketing
Proven Marketing competency in pharma & medical device
More than 10 years of career track record
People management experience preferred
Surgery based background preferred

Mgr, Marketing Resume Examples & Samples

Maximize growth and profitability of assigned product lines, delivering against strategic and annual operating plan targets
Support the development of annual business plan and multi-year strategic plans
Execute plans for assigned product lines/ channels in close partnership with sales, operations, research and development and other functions
Act as the project leader/ manager for business development and cost-savings initiatives, acting as the key cross-functional go-to person for project decisions, guidance, communication and management
Analyze business results and marketplace dynamics to provide ongoing growth and corrective action recommendations
Provide ongoing reporting and analysis of category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
Track competitive efforts and recommend adjustments to changing market conditions
Partner with sales and channel marketing to understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance
Track ongoing sales channel development and adjust plans for fact-based selling directives
Work closely with field sales to ensure proper and timely customer communication. Participate in developing and giving customer presentations
Use quantitative, qualitative and syndicated research to develop new product concepts and build the product pipeline
Manage the product lifecycle from concept through commercialization – including positioning, product and package development, pricing strategy and go-to-market tactics
Bachelor’s Degree, Master’s Degree preferred. Marketing/Business emphasis preferred
5+ years product/category management experience in a consumer packaged goods food environment, private label experience a strong plus
Strong business and financial acumen; previous P&L management experience/ exposure highly preferred
Applicable knowledge of syndicated data and market research techniques
Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
Must possess strategic thinking, leadership, teamwork and analytical skills
Creativity and effective interpersonal communication skills required
Demonstrated leadership capabilities and the ability to work effectively across the organization and foster cross-functional teamwork
Ability to thrive in an entrepreneurial, fast-paced environment

Senior Mgr, Marketing Resume Examples & Samples

The achievement of prescribed marketing and financial targets for assigned countries, corridors and initiatives. You will contribute to the overall growth of the assigned business by leading specific projects and effectively cooperating with stakeholders in others. You will be expected to lead market and consumer analysis, strategy development, campaign implementation and evaluation
Maximizing the assigned resources by ensuring that the correct strategic priorities are pursued with synergy and scale in order to deliver optimal profit. Moreover, you will navigate across internal and external stakeholders and must thrive in a global matrix, interconnected organization
You will be the voice of the customer in the organization and you will develop extensive understanding of market and customer dynamics and insights and translate them into cutting-edge go-to-market strategies
You have managed the overall Corridors and Diaspora Marketing Programs and championed the major growth initiatives – product and channel marketing such as launching of Accounts-Based services/products, Customer Experience enhancement, and development of CRM strategy
Tertiary qualifications and/or a Master’s Degree with at least 10 years’ experience in consumer marketing, trade marketing, channel and brand management with regional exposure gained from FMCGs, Financial Services, Telecommunications and Technologies sector
Extensive experience in developing and executing marketing programs, with good project management, communication and presentation skills
A successful track record on digital, social media marketing and displayed acumen on e-commerce in general would be beneficial
You have taken on leadership of the Omni-channel strategy for the markets assigned to you leveraging the pipeline of new channel introductions around digital, social mobile and e-commerce
Excellent spoken and written English, spoken Bahasa Malay and Bahasa Indonesia due to the coverage of the role would be an advantage
Knowledge of standard business technology (MS Office programs), audio and videoconferencing facilities)
Ability to multi-task efficiently and produce quality work in a fast-paced environment

Mgr, Marketing Resume Examples & Samples

Drives the brand development, persona, and brand guidelines for the Studio
Manages the agency relationships, assessing needs, makes recommendations to meet budgets and timelines
Manages all marketing deadlines, prioritization, and influences compliance across stakeholders
Engages internal studio teams to drive business process and technical improvements that drive profitability
Provides strategic marketing solutions to the Studio to obtain communications objectives and obtain new business
Draws on creativity to solve Studio marketing needs
Manages multiple projects and clients simultaneously
Works closely with the Directors to ensure designs are branded properly and meet highest quality standards
Builds relationships with end users, manages their perception and expectations
Ensures that all financial targets are achieved within a framework of absolute financial control and that new business targets are achieved through liaison with the Directors
Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates
4+ years direct management experience and understanding of Retail Services industry
Bachelors degree in business, marketing or merchandising is required
Significant experience developing and running marketing strategies
Strong knowledge in account management, conflict resolution, group dynamics and/or leadership development
Excellent interpersonal skills with ability to work cooperatively with team members
Self-starter who can work independently through ambiguity
Good understanding of consultative selling, strategic account selling and executive level client management
Unwavering commitment, high energy, and utmost level of integrity
Ability to manages multiple projects and clients simultaneously
Strong strategic and marketing skills
Flexibility and ability to adapt to rapidly changing marketplace
High level of experience with MS applications and e-mail
Understanding of the retails services industry
Strong knowledge of launching websites and other web related marketing efforts like SEO/SEM
Educational background in studio or creative production or marketing

Senior Mgr Marketing Analytics Resume Examples & Samples

Reporting: Own the market share reporting, published quarterly, and the competitive intelligence assessment developed by our offshore contract resource team
Leadership: Lead one direct report (marketing analytics platform engineer) and a third-party SAS administration team in the management of our SAS analytic platform
Contract Management:Manage the data sales contracts in the buying and selling of US Pharma data to our data aggregators. Support data investigations in the data feeds
Vendor Management: Manage a weekly task meeting with vendors and the delivery schedule for data procurement activities
Business Partnership: Lead the US Pharma division’s market data solutions footprint. Support the procurement and development of high value use cases for third-party data integration
Business Communication: Publish and communicate the content from industry and trade reports, journals, business publications, market surveys, etc. to the broader leadership teams
Project Management: Track and prioritize the business unit’s consumption of third-party data under terms of use and centrally store and report on development activity for contractual review
Data Feed Management: Administer the SAP blocking card as needed to allow for the blocking and unblocking of data to our data aggregator partners. Make recommendations for process improvements and work with development teams to define change requirements
Minimum 6 years of experience developing performance reporting solutions, managing marketing analytics processes, and working within an SOW-driven engagement environment for contract services
Deep hands-on experience with analytic platforms, both developing new data repositories and working through data feed management requirements for import processing and ETL planning
Familiarity with analytic tools like SAS, SQL, SAP/BW, Tableau, Excel / PowerPoint (advanced skills)
Significant contract management experience, able to digest and make change recommendations to customer and vendor contracts with respect to data sales aggregation and reporting requirements
Some experience in a programmer analyst role, hands on, Sql (required,) and SAS (preferred)
Technical Project Management experience, with demonstrated ability to drive technical projects forward
Strong project management and communication experience in a matrix environment with ability to be a strong business liaison across senior leadership teams
Stay current on key developments in pharma industry to help the organization achieve business objectives
Demonstrated ability to learn and manage a variety of different technologies and data sourc
Performance Reporting experience, working on a SAS Platform

Senior Mgr Marketing Analytics Resume Examples & Samples

Coordinate efforts to QA and streamline data feeds from multiple sources, including data from pharmacy claims, marketing programs, warehouse sales, customer surveys, and other sources
Use statistical analyses to provide actionable data insights and reports to program owners, senior leadership, and other McKesson business units using data from various sources
Communicate research findings to a wide audience in an accessible manner
Work collaboratively with multiple business units
Respond flexibly to accommodate both planned and ad-hoc analytics requests
Lead a small group of 1-2 marketing analysts or serve as an individual contributor as needed to complete analytics tasks
Bachelor’s Degree in a quantitative field (business, math, economics, finance, statistics, science, engineering) or related experience required
4-7 years of experience in analytics fields, including statistical analysis, financial analysis, data science, etc
Direct applied experience with statistical tools including SAS, SQL, R, Python or other similar tools
Experience with data visualization tools such as Tableau
Strong presentation and communication skills, ranging from leading meetings to presenting findings using Powerpoint, Tableau, etc
Strong ability to manipulate and handle large data sets
Demonstrated track record of success using analytics to drive results
History of working collaboratively with multiple stakeholders to execute strategic analyses
Ability to design and/or develop databases for analytics purposes
Demonstrated abilities in building analysis from ground-up using raw data and/or extracts from relational database or other formatted datasets
Prior people management experience preferred
Familiarity with the health care industry (especially pharmaceuticals) preferred
Master’s Degree or more in statistical or analytics field preferred

Mgr Marketing Resume Examples & Samples

2+ years of CPG or retail experience a plus
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Advanced proficiency in Microsoft Word, Excel, and PowerPoint

Mgr., Marketing Resume Examples & Samples

Bachelor’s degree in marketing, public relations, advertising or related field
2 - 4 years of experience in a marketing, public relations or advertising role
Excellent grammar and writing skills with experience in copy writing and drafting marketing content
Knowledge and first-hand experience in planning and managing content for Facebook, Twitter, Instagram and other social media platforms
Basic photography skills and an eye for layouts, design, and aesthetics preferred
Experience with Google-based applications, Microsoft Office and Adobe design products
Excellent organizational skills as well as the ability to handle multiple projects in a fast-paced, independent environment
Ability to work effectively under pressure and to tight deadlines

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