Mgr Marketing Job Description
Mgr marketing
provides consumer-driven marketing and product development through consumer research, local product knowledge, and competitive intelligence.
Mgr Marketing Duties & Responsibilities
To write an effective mgr marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included mgr marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with cross functional team stakeholders including Division marketing teams, Marketing Communications, Enterprise Business Intelligence, Legal, Marketing Analysis and Planning, ad agencies, and other Customer Development team members to define areas of focus and maximize program results
Crawl all qualitative and quantitative data around our product and users to understand where growth opportunities lie – you should be an expert on the business and fluently understand all KPIs
20% Take lead with marketing peers to integrate merchandising plans and those of other business owners within the organization, such as Advertising, CRM, Brand Management, Public Relations, Store Operations
Participate with CI Sr Director, Marketing and CI leaders in development of marketing strategies to achieve CI long term objectives
For key markets, partner with, Strategic Planning/Consumer Insights on building in-market consumer research plan brand tracking, segmentation, focus groups
Partner with consumer insights on customer segmentation
Travel to regions to gain in-depth local market knowledge and conduct marketing studies
Create Media plan
Develop Sales Promotion strategy to drive traffic & conversion
Ensure the effective utilization of customer databases and CRM activities, including initiatives to accelerate name-capture
Mgr Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Mgr Marketing
List any licenses or certifications required by the position: CISSP, PMP, PMI, CPR, ISACA, IAPP, CSPO, CSM, C+, PIMP
Education for Mgr Marketing
Typically a job would require a certain level of education.
Employers hiring for the mgr marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Advertising, Education, Journalism, Public Relations, Communication
Skills for Mgr Marketing
Desired skills for mgr marketing include:
Future planning
Marketing principles
Product lines
Sysco platforms
Adobe Applications
Pardot
Systems like: Salesforce.com
Target consumer
Consumer and product research
Business
Desired experience for mgr marketing includes:
Partner with digital team to develop online/digital media planning & execution, measure and monitor traffic and traffic analytics to drive re-visit/e-registration
Create an annual planning calendar for all marketing and promotional activities to drive retail and brand building initiatives including new product launch, new store openings, special events
Actively participate in Market Week, driving marketing strategy and ensuring marketing strategies, programs and investments align with CI vision
Build strong partnerships with VM & Creative Services to execute cohesive marketing and communication tools needed to drive incremental sales promotional activity windows, signage, packaging
Align and influence distributors to optimize the marketing plan
Partner with CI Sr Director of Marketing to manage annual Marketing budget for assigned regions
Mgr Marketing Examples
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Mgr Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of mgr marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for mgr marketing
- Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting, uncover methods to increase lead generation and revenue opportunities with existing customers
- Develop In-store SP initiative (GWR/GWT/GWP) and partner with Planning/Merchandising and Sales to drive key retail metrics & conversion
- Leverage Loyalty Programs to drive repeat/recruiting/retention metrics
- Build on communication strategy using existing (outdoor, brand book/catalog, GWP/GWR) and new tools
- Create appropriate marketing plans including new stores launches (flagship vs non-flag), Department Store support plan
- Ability to travel internationally and interact successfully with diverse individuals at all levels
- Experience within specialty retail highly desired
- Luxury brand experience a plus, Fluency in Spanish a plus
- Campaign Strategy & Planning - Work with the product marketing team to provide campaign strategy that encompasses email, social, print, media planning, video, events, ideation, competitive benchmarking, to drive lead generation and revenue
- Email campaigns-Ensure brand consistency across all email messages and approve content
Qualifications for mgr marketing
- Must be an Eloqua expert and have passed the Eloqua Masters ExamMust be able to show Eloqua proficiency during interview process
- L’Oreal Organizational knowledge
- L’Oreal product knowledge
- Planning and self-management
- Solid experience with data analysis and data modeling
- Bachelors degree, preferable in Marketing
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Mgr Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for mgr marketing
- Develop the shopper strategy and execution for multichannel projects, total portfolio
- Proactively identify new ways to monetize the network and create the tools necessary for the sales team to do so
- Create custom sales collateral using Scarborough, Claritas, and Kantar digital online analytics ( Omniture, ComScore, @Plan)
- This position may manage Marketing Specialists, providing guidance including direction on assignments, review of projects, and performance evaluation
- Develop and communicate marketing briefs to all agency partners
- Maintain extremely tight collaboration with cross functional teams
- Partner with team leading the overall Onboarding strategy to ensure upgrade program alignment
- Liaison with division marketing teams to ensure alignment
- Identify and pursue new channel and segment opportunities for upgrade
- Support post onboarding upgrade on an as needed basis
Qualifications for mgr marketing
- Minimum of 7 years of consumer marketing experience
- Experience in apparel or retail preferred
- Proven Product and/or Solutions marketing success
- Own and execute early life upgrade direct marketing program including direct mail and email strategy
- Execute direct mail program including matrix development, creative development, unique phone number management and reporting, coordination of list selection process, print management and overall quality control of direct mail program
- Identify program enhancement opportunities including, but not limited to, population expansion, timing changes, new segment identification, offer optimization, messaging improvements, format changes and printing efficiencies
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Mgr Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for mgr marketing
- Acquire a deep understanding of the business, our objectives and build strong and effective relationships with the team stakeholders
- Use critical thinking capabilities to solve business problems
- Analyze and synthesize results using analytics tool
- Develop and deliver new connect upgrade goals
- Work with online marketing team to align xfinity.com customer upsell and direct marketing upgrade strategy, other omni channel opportunties
- Identify and implement incremental digital strategies to maximize upgrade results during customer onboarding phase
- Manage and report out on all campaign activities ensuring that executives, marketing organization and field teams stay abreast of performance and success relative to KPIs
- 30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaberatively with advertising creative team, ensuring communication to store associates, vendors
- 25% Work with senior merchandising leadership to develop long and short term marketing strategies, find and execute targeted marketing opportunities
- Development and implementation of country marketing strategy, plans and programmes, aligned to the global and regional marketing strategy
Qualifications for mgr marketing
- Knowledge of the online industry is a plus
- Minimum of 7+ years of demand generation or cross/up-sell e-marketing experience
- Needs to have analytical skills and IT knowledge
- Must have the capabilities to work well in a cross functional team and with external companies
- You must have an understanding of the developer audience - what motivates them, what challenges they face and have insight into how they work and how they think
- Enterprise-level ESP tool training
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Mgr Marketing Job Description
Job Description Example
Our growing company is hiring for a mgr marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for mgr marketing
- Provide direction to the respective Distributor(s) and commercial team for assigned products
- Develop and maintain excellent working relationships with cross-functional teams in order to execute communications initiatives on behalf of the brands
- Work with international marketing team to adapt the globally recommended skincare mx to fully address the needs of the US market
- Own the maintenance and development of project documentation as it pertains to technical information (design annotations, requirements/user stories, technical project briefs, acceptance criteria)
- Responsible for the identification, design and development of service enhancements for the app platform
- Project Manage the development and ownership of the interface from concept to implementation through user story development
- Leads and facilitates requirements sessions with key stakeholders and capturing project requirements
- Develops innovative user interface design, graphics optimization, navigation, site layout and usability design
- Responsible for increasing sales traffic to app sales functional flows
- Capable of rapidly prototyping and demoing planned functionality to executive leadership and other key stakeholders
Qualifications for mgr marketing
- 4+ years’ experienceworking in an in-house or agency environment for an e-commerce, tech or lifestyle brand
- Good knowledge of SEO, mobile and web technology
- Incredible attention to detail and the ability to see the bigger picture
- Experience in producing, commissioning and managing content calendars, copy for newsletters, video/podcast, blogs and eBooks, animation and film content production
- Previous experience of eCommerce B2B and/or B2C Marketing best practices
- Demonstrated ability to manage web site analytics tools
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Mgr Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of mgr marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for mgr marketing
- Develop marketing strategies to achieve business goals
- Communicate a clear perspective on the bigger picture app self-serve roadmap and the prioritization of your individual projects
- Monitor performance/health of application to quickly identify trouble spots
- Work with digital analytics to define and optimize metrics and dashboards to measure self-serve flow engagement, transactions and conversion rate
- Create buy-in for the self-serve strategy within the app with internal and external partners
- Create Identity solution messaging to aid in solution / multi-product positioning and selling
- Develop and communicate the value proposition of the identity products to the go-to-market teams and ensure teams develop the tools that support the selling process of the company’s products
- Leverage corporate enablement programs to drive channel and sales enablement, training and evangelism
- In collaboration with Product Management, influence product pricing and bundling strategies that align with market needs and expectations
- 40% Accountable for team of Merchandise Marketing Managers who serve as chief marketing officers of their respective merchandising departments
Qualifications for mgr marketing
- Advanced Web Design/Programming/Coding (UX/UI, HTML, CSS)
- Strong understanding of eCommerce and eProcurement platforms, content management systems (CMS) and IT technology required
- Knowledge of Email marketing programs
- Experience working closely with internal creative teams or external agencies to enable go-to-market initiatives, including creation and implementation of end-buyer facing assets channel enablement materials
- Bachelor's Degree in Marketing/Advertising or similar field
- Seven (7) years or more of experience in marketing developing