Payer Marketing Resume Samples

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M Hettinger

Maurice

Hettinger

26393 Terence Ford

Detroit

+1 (555) 468 3100

26393 Terence Ford

Detroit

Phone

p +1 (555) 468 3100

Experience Experience

New York, NY

Manager, Payer Marketing

New York, NY

Abbott, Rosenbaum and Cronin

New York, NY

Manager, Payer Marketing

Develop and execute Managed Markets promotional tactics and programs for Primary Care business unit, including sales force, account directors, and regional account managers
Develop pull-through materials for the sales force
Develop value proposition resources for the Account teams
Collaborate with internal cross-functional groups (Marketing, Sales, Compliance, Regulatory, Medical, Sales Training) to represent and advocate Managed Markets interests and drive strategic objectives
Gather competitive intelligence
Manage external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for business
BA/BS in related field. MBA a plus

Los Angeles, CA

Director, Payer Marketing

Los Angeles, CA

Durgan, Paucek and Cormier

Los Angeles, CA

Director, Payer Marketing

Develop and implement pricing/contracting strategy
Develop working relationships with key internal/external stakeholders
Maintain in-depth knowledge of current and evolving Payer landscape
Manage and develop direct reports, including potential new hires
Plan and implement yearly programs and budget
Lead development of strategy and execution plan for inline and launch brands and tumors
Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities

present

Houston, TX

Associate Director, Payer Marketing

Houston, TX

Larson, Cartwright and Stamm

present

Houston, TX

Associate Director, Payer Marketing

present

Development and delivery of supporting tools, resources and programs for account management teams
Building and maintaining relationships with our managed markets, trade, and regional account director field sales teams
Manage budget resources
Development and implementation of trade, treatment center, and payer strategies for VIVITROL
Manage relationship with key vendors and partners
Monitor evolving market and advise implications for business strategy
Develop and implement Public and Private Payer reimbursement strategy

Education Education

Bachelor’s Degree in Business

Georgetown University

Bachelor’s Degree in Business

Skills Skills

Identifies problems and barriers and can quickly assimilate information to develop actionable and effective solutions
Ability to translate strategies into measurable tactical programs that have high ROI for our brands
Expert level knowledge of the US payer environment and general Payer Marketing principles
Strong interpersonal and communication skills
Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products
Strong analytical and financial skills
Strong project management skills
Ability to work and lead collaboratively in cross - functional teams across the managed markets organization, brand teams, finance, legal & regulatory
Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
Experience in the management of individuals and teams strongly desired

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Director, Payer Marketing Resume Examples & Samples

Develop and implement Public and Private Payer reimbursement strategy
Develop and implement pricing/contracting strategy
Provide field-based Account Managers with appropriate resources and materials
Develop working relationships with key internal/external stakeholders
Maintain in-depth knowledge of current and evolving Payer landscape
Manage and develop direct reports, including potential new hires
Plan and implement yearly programs and budget

Director, Payer Marketing Resume Examples & Samples

Lead development of strategy and execution plan for inline and launch brands and tumors
Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities
Collaborate with Sales & Access Learning to prepare material for POA and launch meetings
Accountable for payer-related communications including serving as brand primary point person for the Account Executives
Develop internal working partnerships with Global Access, Outcome Research, Pricing and Reimbursement, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution
Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for business growth
Lead the market access portion of brand planning. Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development
1602989

Director, Payer Marketing Resume Examples & Samples

Develop the strategic market access plan for Ironwood’s current and future products, including overall Market Access strategy, brand value platform, launch and pull-through
Provide an objective market viewpoint based on an in-depth understanding and analysis of customer and environmental information. Provide recommendations on marketing strategies and tactic effectiveness
Provide critical leadership in developing brand market access strategy, including, access and reimbursement issues, as an expert in payer and pricing strategies
Lead reimbursement strategy across brands and all segments leveraging expertise in Medicare/Part D, Medicaid, Health exchanges, commercial MCO, and PBM payer sectors on commercial products
Understand key drivers of Payer decision making by collaborating with Health Economics team and leveraging various internal and external research and analytics resources
Develop segmentation, targeting and positioning of payers
Translate various insights into effective Payer behavior changing strategies
Develop marketing solutions to address key unmet needs of payers while maintaining/growing access
Provide input into clinical program design (reimbursement impact) and HEOR initiatives
Develop, train and implement the necessary promotional tools, reimbursement/formulary pull-through and quality initiative programs that support account teams efforts with key customers
Develop working partnerships and collaborate across Marketing, Sales, Market Access, Finance, Legal and other internal/external functional teams in the development and implementation of novel tools/resources aligned with franchise goals ensuring commercial success
Manage Agencies to deliver tools/tactics/resources to ensure tools/programs meet expectations and delivered on time and within budget
Utilize strong knowledge and understanding of evolving Health Care laws and regulations to position Ironwood and our brands as a collaborator with solid and relevant payer value
B.A. /B.S. degree required
10 years’ experience in payer marketing, brand marketing/management
Extensive experience in payer, account management, reimbursement and policy positions
Experience in developing and driving the execution of managed markets or pharmaceutical marketing programs strongly preferred
Must be able to represent Payer Marketing to commercial and cross-functional teams and have persuasive written and verbal communication skills
Must be able to lead and participate on cross-functional teams, gain alignment and drive decision making with colleagues on brand teams and with internal and external partners to execute market access strategic and tactical plans
Understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data, and interact with R&D colleagues on scientific issues
Demonstrate strong leadership presence through influencing with or without authority with high-level management, and demonstrate excellent strategic thinking and strong communication skills
Understanding of health economics drivers and barriers, including but not limited Payers
Advance degree preferred
Record of leveraging analytics to create positive business impact
Proven management experience with building teams, coaching, developing and performance management
Must have a strong command of analytical and market research techniques and grasps key issues quickly, understand the "big picture" and link market insights to larger issues
Must be able to use rigorous logic and methods to solve difficult problems with effective solutions and leverage creativity and ingenuity to develop solutions to complex problems

Director, Payer Marketing Resume Examples & Samples

Ensures the required payer insights, payer research and payer scientific advice is obtained to inform clinical development programs and existing product plans
For existing products, co-lead, along with HEOR, the development of the payer evidence needs and ensure this is integrated into the Medical/HEOR evidence plan
Leads the creation of robust value propositions for TPUSA products and tools for field-based teams; including innovative partnership agreements
Drives the development of pricing/contracting strategies working in collaboration with Legal and C&P
Works with Trade to develop plans to support wholesale and retail initiatives and pull through strategies that are segment specific
Evaluates market reactions to key programs to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
Actively contributes to annual brand planning and budgeting process to represent payer customer segment
Bachelor’s degree in a related field; MBA, PharmD or JD preferred

Director, Payer Marketing Resume Examples & Samples

Provide commercial direction, input, and decision making at all stages of brand strategy and operational plan execution
Develop and execute brand strategy, including identification of key market issues and opportunities, critical success factors and franchise strategies, key tactical programs and portfolio positioning and messaging
Formulate competitive strategy and associated messaging to effectively position Takeda products within the marketplace
Support management by conducting analyses, synthesizing strategic inputs and providing strategic recommendations
Work collaboratively with Sales Management to ensure alignment on strategy and implementation of promotional programs
Evaluate franchise performance against budget to ensure a cost effective allocation of resources and appropriate management reporting
Represent marketing function as the PMRT reviewer for all promotional material
Represent marketing function at alliance team meetings when applicable
Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
Work and manage all vendors/agencies successfully and effectively
Drive cross-functional coordination representing the both the brand and marketing department
Collaborate with Market Access to communicate new promotional initiatives to field personnel in an efficient and accurate manner
Oversee Market Access Strategy Development and Execution across the franchise
Minimum of 2 years of market access experience
Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
Experience in a leadership role within a multi-functional commercial organization without clear reporting authority is required
Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
Track record of successfully defining market issues and opportunities and developing successful marketing campaigns
Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products
Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for a business case, market and competitive analysis, customer needs and primary/secondary research sources to support hypotheses
Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals
Strong preference for experience in hematology/oncology marketing, including launch experience
Experience in the management of individuals and teams strongly desired
US pharmaceutical sales experience in a specialty market preferred

Payer Marketing Resume Examples & Samples

Responsible and accountable for budget and vendor management for assigned programs to include opening of purchase orders and monthly financial tracking
Work collaboratively across internal and external stakeholders in program development and execution including but not limited to Marketing, Sales, Global Market Access, Finance, Procurement, Legal, GHEOR, IT, Data Operations Management, Marketing Services, Printing Agency, Training, Patient Services, and other departments
Ensure compliance with all Shire policies and procedures in the execution of assigned responsibilities
Responsible for the day-to-day management of the Neuroscience Patient Savings Programs (ConnectiveRx and RelayHealth) across a portfolio of products including objectives, strategies, and execution
Collaborate across key stakeholders within and outside of the Brand team, Finance, Compliance, Legal, Sales Leadership and other departments to ensure smooth execution of the programs
Responsible to ensure optimization for financial and operational execution off all aspects of the program while delivering continued innovation of the program leveraging available data, reviewing situation analysis, competitive evaluation, field stakeholder feedback , defining challenges and opportunities to meet identified objectives
Establish success metrics for all assigned programs prepare impact analyses and reports to communicate program objectives, plans and status to Neuroscience Franchise Sales and Senior Leadership
Responsible for the financial accountability for the Neuroscience Franchise Patient Savings Program across the portfolio securing purchase orders as needed, monthly expense phasing, and timely review and approval of supplier invoices
Represent the Payer Marketing team across the Franchise as the authority on managing patient access through the execution of the Savings Programs across the portfolio
Lead external agencies to ensure proper and timely execution of Payer Marketing programs in alignment with plan, Shire Standards and brand strategy
Lead a cross functional team from field sales and other stakeholder to develop and deploy a comprehensive strategic push and pull through platform to help the field sales teams identify Payer opportunities at the local level, execute plans in order to appropriately drive product sales
Work with Global Market Access (GMAc) to identify payer formulary changes early, work with the Field Sales Leadership team to identify, communicate and execute tactics to maximize or minimize payer changes as appropriate. Ensure existing pull through resources are kept current as well as seek innovation in the delivery and execution of the resources for the Field Sales Teams
Minimum of a Bachelor’s degree is required, MBA preferred
Minimum 4 years pharmaceutical or Biotechnology experience
Prior successful experience in the development, implementation and forecasting of patient access/savings offer programs preferred
Prior Experience in field positions such as sales representative, management, or other functions
Prior experience in Payer and Market Access roles such as Payer Marketing, Account Management, or other payer areas preferred
Prior product and/or brand management experience

Manager, Payer Marketing Resume Examples & Samples

Develop and execute Managed Markets promotional tactics and programs for Primary Care business unit, including sales force, account directors, and regional account managers
Develop pull-through materials for the sales force
Develop value proposition resources for the Account teams
Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets
Collaborate with internal cross-functional groups (Marketing, Sales, Compliance, Regulatory, Medical, Sales Training) to represent and advocate Managed Markets interests and drive strategic objectives
Gather competitive intelligence
Manage external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for business
Monitor industry trends, market research and sales force feedback to contribute to the development of the brand strategic and tactical plan. Regularly evaluate and measure initiative impact. Provide input into necessary adjustments to marketing message and tactics based on facts, experience, and logical assumptions, taking into consideration opportunity for gain, resources, constraints risk/reward and organizational values
BA/BS in related field. MBA a plus
2-3 years of experience in marketing/sales/analytics/consulting preferably in the healthcare pharmaceutical industry. 1+ years if MBA
Experience working with multiple projects and managing multiple external vendors
Must have strong planning, project management, communication, and organization skills. Ability to seize feedback and provide clear direction is essential. Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required
Strong analytical and communication skills are a must
Drive for Results

Director Payer Marketing Resume Examples & Samples

BA/BS required: life sciences degree or equivalent desirable, MBA/graduate preferred. 10-15 years industry and minimum 7-10 years marketing experience required including 2-3 years payer marketing
Prior payer marketing experience including the development of value propositions, messages and materials required
Previous experience in access and reimbursement including payer account management and strategy development
Demonstrate strong leadership behaviors and ability to impact and influence a team
Clearly and effectively communicate strategy and ideas, both verbally and written across sales, marketing, cross-functional team members as well as external stakeholders
Ability to develop and execute high impact marketing materials and projects
Proficient management of agencies, transferring marketing objectives into creative strategies and executions
Strong sense of accountability, urgency and ability to decide and act

Director Payer Marketing Resume Examples & Samples

Ensures Franchise team has a deep understanding of underlying healthcare ecosystem/payer(Commercial, Part D, Govt., Specialty) dynamics in every therapy area in which we compete
Works in close collaboration with colleagues in Medical and Marketing to ensure brand plans incorporate the needs of the patient, payer and healthcare provider
Works with government and external affairs colleagues to develop plans to support policy requirements for new and existing products

Associate Director, Payer Marketing Resume Examples & Samples

Development and implementation of trade, treatment center, and payer strategies for VIVITROL
Evolving customer segment messaging platforms through analysis, interpretation of health economic data, and customer needs
Development and delivery of supporting tools, resources and programs for account management teams
Monitor evolving market and advise implications for business strategy
Building and maintaining relationships with our managed markets, trade, and regional account director field sales teams
Manage relationship with key vendors and partners
Manage budget resources
Bachelor’s degree in business/science, MBA preferred
5 or more years’ experience in product marketing or access marketing and/or account management
Understanding of various customer segments (i.e. payers, specialty pharmacies, hospitals, etc.)
Knowledge of specialty injectables and/or CNS preferred
Ability to work across multiple functions (sales, market research, public affairs, medical affairs, finance)
Proficient management of agencies to develop and implement creative programs and tactics
Strong communication skills (writing and verbal)
Understanding of legal and regulatory environment as it pertains to government channels

Senior Manager, Payer Marketing Resume Examples & Samples

Assist in refinement of strategy for VX-661, and flawless execution of key initiatives to ensure the successful launch of VX-661. Work with the Director U.S. Payer Marketing and cross-functional colleagues from HEOR, Brand Marketing, and creative agencies to help generate positioning, key messages, and tactics to support a successful launch and optimal U.S. access
Coordinate with HEOR team in the development of budget impact model for VX-661, and lead the development of front end user interface
Manage key Payer marketing activities in support of KALYDECO, ORKAMBI, CF franchise, and disease education
Support planning for US Payer Advisory Boards, including managing needs assessments, attendance, contracting, slide development and output. Work closely with Meetings & Events team to ensure logistical and budget coordination and reporting
Manage Payer marketing activities for annual Vertex meetings (VAKO/POA) including agenda development, and logistical planning
Lead engagement with members of the Account Manager Advisory Board on regular basis to ensure Payer Marketing team is delivering on needs of the field team and their customers
Lead the production and inventory management for Payer marketing collateral materials
Work effectively with Legal, Medical, Regulatory and Communication Operations colleagues to achieve efficient and effective review of all materials

Senior Manager, Payer Marketing Resume Examples & Samples

At least 3 years of experience in managed markets within payer marketing, account management, brand marketing or like experience strongly preferred
Ability to identify leading trends, channel dynamics and translate key insights into impactful access programs for our brands
Ability to work and lead collaboratively in cross - functional teams across the managed markets organization, brand teams, finance, legal & regulatory
Ability to deliver presentations to Market Access teams, Brand Marketing and Field Sales
Requires a strong understanding of payer market dynamics and how managed care organizations make decisions across different channels
New Product launch experience preferred
Identifying and turning consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business
Conducting in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans
High level of integrity developing compliant strategies and works transparently with legal, regulatory and compliance

Director, Payer Marketing Resume Examples & Samples

Lead Development of US Market Access Value Proposition and program execution. Develop Ophthalmology portfolio payer value propositions and facilitate training and implementation by the Market Access Account team. This will require close coordination with the Ophthalmology Marketing teams
Lead the development and implementation of specific field sales pull through initiatives and enhancing market access proficiency and understanding within the Ophthalmology Sales teams
Work closely with contracting on the development of overall contracting strategies
Work closely with Brand and Analytics team to identify appropriate analysis for Ophthalmology brands and actions based on data and insights
Enable coordination and planning between Medical Affairs/MSLs and Market Access Account Management teams
Work with Business Development on any Ophthalmology related acquisition or divestiture projects
Work collaboratively with Account Management, Contracting, Sales Training, Field Sales, Medical Affairs, Legal, Operations, and Brand Teams on development & implementation of strategies and tactics
EDUCATION/LANGUAGES
Fluent English language required
10 + years biopharmaceutical commercial operations experience
At least 3 years experience in managed markets within payer marketing, national account management, patient reimbursement services, or contract operations strongly preferred
Previous Marketing Experience with Medical Devices and Buy-and Bill reimbursement preferred
Strong understanding of payer market dynamics and how managed care organizations make decisions across private & public channels
Must have superior analytical ability to analyze current and future landscape and specific contracts to make recommendations that impact our brands
Ability to translate strategies into measurable tactical programs that have high ROI for our brands
Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
Ability to identify leading trends, channel dynamics and translate to impactful access programs for our brands
Identifies problems and barriers and can quickly assimilate information to develop actionable and effective solutions
Must be willing to execute tactics
PERSONAL SKILLS & COMPETENCIES
Expert level knowledge of the US payer environment and general Payer Marketing principles

Director, Payer Marketing Resume Examples & Samples

Minimum of 10 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
Experience in a leadership role within a multi-functional commercial organization without clear reporting authority is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials

Business Intelligence Analyst Payer Marketing Insights & Analytics Resume Examples & Samples

Bachelor’s Degree in IT related field, or equivalent experience
Experience in IT, data management and/or marketing analytics
Experience in business intelligence administration and dashboard development
Ability to effectively assist with user support / reporting community questions and inquiries
Ability to work with external vendor as well as on- and off-shore IT resources
Excellent planning and time management skills
Excellent data mining and analytical skill
3-5 years experience with Payer data (e.g., Formulary/Market Share)
3-5 years experience with a SQL database (e.g., Oracle, SQL Server)
3-5 years experience with Qlikview, QlikSense, QlikMaps & NPrinting
Experience in the pharmaceutical industry
Data management and consultation
Vendor management
Development and deployment of dashboards and reports
Recommend and Implement best practices for formulary data
Documentation related to the data processes, dashboards and reports
Responding to business users about the data and availability of data in reports and dashboards
LI-GSK

Director, Payer Marketing Resume Examples & Samples

Develop the strategic market access plan for Ironwood current and future products, including overall Market Access strategy, brand value platform, launch and pull-through
10–15+ years’ experience in payer marketing, brand marketing/management
Proven management experience with building teams, coaching, developing and performance managemen

Senior Director, Payer Marketing, Migraine Resume Examples & Samples

7+ years experience in US payer interactions in competitive biologic markets
10+ years of pharmaceutical experience (Pharmaceutical Marketing, Sales, Sales Training or Market Research)
Launch experience/early asset experience
Payer marketing experience
Payer contracting experience
Deep understanding of account management dynamics
Migraine/CNS therapeutic experience
Promotion & Advertising Review Committee (PARC) experience
Digital strategy and engagement experience
People management experience a plus