Senior Director, Marketing Resume Samples

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J Sanford

Jasmin

Sanford

5294 Schiller Cliffs

Phoenix

+1 (555) 726 2060

5294 Schiller Cliffs

Phoenix

Phone

p +1 (555) 726 2060

Experience Experience

Chicago, IL

Senior Director Marketing

Chicago, IL

Bruen and Sons

Chicago, IL

Senior Director Marketing

Working with Central Marketing and Product Line Management to manage new product launch planning and execution for the EMEA
Social Media Management – Partner with Social Media Manager to develop strategies to engage clients on social media
Manage all regional branding efforts, including PR (currently working with an agency), events, influencer and partner initiatives
Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders, providing leadership and support to his/her own team
Measure, evaluate, and continuously assess and make enhancements to improve the impact of marketing programs
Provides guidance to local/external Analysts to ensure strategic alignment, effective use, and development of resources
Develop relationships within the Board & Leadership business to anticipate client perceptions, manage challenges and maximize on market opportunity

Boston, MA

Senior Director, Marketing

Boston, MA

Hartmann-Johnston

Boston, MA

Senior Director, Marketing

Contributes to the development and management of meaningful performance metrics for marketing and sales activities
Establish WWE Network performance based online marketing strategy
Manage and load balance a team of 10+ consumer marketers providing guidance and leadership in the development of their client communication plans
In collaboration with Product Management support the development of new products and features for existing consumer product platforms
Develops and executes strategies for a function or discipline that span a large business unit or multiple markets / sites
Develop and execute promotional and operational launch plan for orthopedics initiative
Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs

present

Chicago, IL

Senior Director, Marketing Operations

Chicago, IL

Wehner Group

present

Chicago, IL

Senior Director, Marketing Operations

present

Lead and manage a team of approximately 25 individuals including hiring, developing and providing vision/direction
Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance
Drives capabilities development as it relates to improving processes, advancing technology and providing data and insights
Have successfully managed a team and can demonstrate the development of others
Executes within the marketing automation platform (Eloqua) to deliver campaigns per the request of and in partnership with the Demand Center function
Design and deploy a world class campaign management process
Own the development and implementation of a process that leads to execution of retail, seasonal and programmatic marketing campaigns prioritized by Global Growth and BU leadership

Education Education

Bachelor’s Degree in Marketing

Colorado State University

Bachelor’s Degree in Marketing

Skills Skills

Excellent computer skills
Capable of meeting schedules
Solid CRM, Analytic and marketing automation background (Salesforce.com, Eloqua or Marketo, lead scoring, predictive analytics tools)
Background or capabilities in people development, growth, and building a corporate culture through training, objectives and coaching, and corporate compensation planning
Strong leadership ability to lead the MFC team
Strategic ability to develop and implement strategy
Strong Business understanding and Commercial acumen
Strong presentation/communication, negotiation and influencing skills
Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific GTM solutions
Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, eCom and WHS channels in sporting goods, fashion or other youth culture brands

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15 Senior Director, Marketing resume templates

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Senior Director, Marketing Resume Examples & Samples

Marketing Strategy and Development
Serve as a dynamic consumer advocate and create marketing strategies with the marketing mission utmost in mind—“to identify, understand, engage, and motivate consumers.”
Perform critical evaluation necessary to clearly articulate the primary benefit of each product by creating integrated marketing plans that highlight unique benefit
Create a detailed profile of the target audience with specific personal characteristics, motivations, shopping preferences, and buying habits
Develop marketing strategies based on a comprehensive understanding of each project through reading proposal and manuscript, interviewing editor, agent, and author, colloboration with the Zondervan bible marketing team and in consultation with Vice President of Marketing and Publisher
Primary brand ambassador for the NIV and NIrV translations with key partners and stakeholders
Assist in managing key relationship with Biblica by communicting key marketing strategies for the NIV and NIrV
Create global marketing strategies for bible titles that encompass Zondervan’s international brand—in the United Kingdom, Australia-New Zealand, South Africa, and in areas of the globe served by Vida
Build measurements into the marketing planning process and evaluate success in a timely manner
Aggressively pursue new marketing strategies including all appropriate online initiatives in consultation with the Senior Director of Digital Marketing
Communicate marketing strategy and plan clearly and in writing to author-agent (if appilcable), Vice President of Marketing and Publisher and Sales Team. Communicate marketing strategies through all appropriate channels (ie, MDM, sales conference, written plans, verbal, etc.)
Lead and participate in weekly marketing meetings as well as appropriate ad-hoc committees (i.e. convention planning, task forces, Bibles meetings, key church campaign meetings, etc.)
Manage backlist product promotions for optimum sales for the life of the product
Evaluate marketing promotional plan prior to and following the release of the product
Develop and improve relationships with key sales accounts and sales representatives
Facilitate research through in-house and outside services to facilitate “speaking for the consumer” to lead marketing efforts
Provide information and materials to facilitate sales
Identify key titles for upcoming selling seasons based on 12-18 month national account presentation schedule
With the assistance of marketing team and conference coordinators, write, and review Sales Conference scripts and presentations
Maintain dialog with key retail chains to determine feasibility and marketability of new products
As needed, make presentations to retail partners such as Parable, FCS, and Lifeway, International customers, etc
Facilitate marketing review and discussion of titles at New Title Release and Sales and Marketing Alignment meetings, etc
Edit and approve catalog copy
Additional responsibilities
Communicate, colloborative and leverage internal knowledge of Zondervan Bibles group
Communicate regularly with authors/partners
Accountable for projects delegated by Vice President
Fosters a healthy environment for internal departments, external partners and vendors working together
Excellent organizational skills and budget management skills
Good acquaintance with the world of Christian life and thought
Excellent knowledge of the children’s publishing market
Capable of meeting schedules

Senior Director Marketing Resume Examples & Samples

Strategic thinker with passion for the Banana Republic Brand , retail industry and ecommerce channel
Customer focused (both internal and external)
Comfortably handles risk, uncertainty and change
Self-starter with a strong point of view
Persuasive communicator who can effectively balance various points of view, establish common ground, and drive results
Strong track record of establishing marketing programs that drive awareness, acquisition and loyalty
Proven experience in working effectively and collaboratively with Finance, Creative, Planning and Merchandising organizations
Successful leader. Experienced managing a marketing department with multiple direct reports
8-10 years consumer marketing
Experience in ecommerce, preferably apparel
MBA preferred, not required

Senior Director Marketing Capabilities & Development Resume Examples & Samples

Engage with the organization and the Chief Marketing & Communications Officer to determine how best to evolve the marketing and communications function for marketing in a digital world, and reinforce it with a strong vision, process improvements and structure to support this vision
Develop the new “Visa Way” marketing and communications strategic approach, templates, process and tollgates – the way marketers will do their jobs in the future
Consciously aim to change the culture so that employees can adapt and innovate to address new technologies, products or markets all anchored in the Digital ecosystem
Create and execute a global training program (Marketing College) in conjunction with external partners. Define course needs, develop curriculum, and connect the College with the Visa University and on-boarding programs
Develop a complementary Client Training program based on the employee global training program that is offered to Visa clients in major markets around the world
Partner in the planning and executing of the annual global all-hands meeting attended by entire global marketing and communications employee base (focusing on inspiration and training content)
Increase Visa industry engagement through a comprehensive education platform. Develop an internal knowledge management strategy anchored in the Visa Insite platform
Create comprehensive and inspiring approach to new marketing employee induction, including development of a digital on-boarding kit for managers
Architect a global marketing-specific rotational program for employees to gain functional experience and exposur
Bachelors degree required/MBA preferred
Seasoned, results-oriented executive with at least 15 years progressively responsible business experience, with majority in communications or marketing roles that involved strategy & planning as well as execution, preferably across multiple disciplines
Proven ability to manage work in highly matrixed organization with multiple stakeholders
Experience working in a global capacity or in markets outside of the US
Proven track record in creating or supporting professional development programs for marketers, as well as best-in-class training curriculums
Demonstrated experience, passion and creativity in developing programs that increase employee engagement and are anchored in the future of marketing
Communications planning experience including event strategy/management
Highly effective written and verbal communication skills
Proven ability to translate insights into strategic recommendations, and build associated processes to support an established vision
Impressive teamwork and relationship-building skills, and ability to lead by influence and example
Exceptional creative sensibilities and experience in managing external consultancies and marketing communications agency partners

Senior Director Marketing Operations & Business Solutions Resume Examples & Samples

Lead and steer the end-to-end global business processes including Business Unit-specific business model needs (e.g. Accessories, Graphic Tees, Combat etc.)
Develop processes/strategies to strengthen cross-functional collaboration between Design, Development, Product Marketing, Concepts to Consumer (CtC), and Market teams. (Roles and Responsibilities, Brief Documents, Feedback Documents, Milestone format, Samples, Ranging and Forecasting)
Lead product creation process establishing and communicating clear milestones which define an owner and provide a clear purpose for every meeting, including consistent input and output tools necessary to achieve the object
Lead systems support strategy for Product Marketing and Merchandising (MP, RMA, DMT, CTM Tool, ACS)
Build and maintain network with key stakeholders (external & internal)to create an effective working relationship
Interface heavily with adidas MOPS and GIT to research and identify existing (or WIP) group processes and systems solutions. Analyze fit for Reebok, seek funding, and implement as deemed necessary
Lead, or support, all critical Brand and Group projects to ensure successful identification of challenges/opportunities, root causes, potential solutions and drive implementation of solutions
Develop customized, enhanced global calendar to ensure all teams hit all milestones and can plan their workloads
Lead calendar and process alignment for the BUs and businesses within them, including process/ system integration
Lead the business processes and alignment of calendar management activities across creation centers
Sets guidelines for sample / prototype management and meeting organization for key meetings
Lead all large scale initiatives and change management as they relate to Product Excellence and the BU-led structure
Proactively identify and promote talent for career development
Proven ability to develop functional/ technical, behavioural and managerial competencies for direct reports
Proven ability to lead and implement cross-function initiatives
Proven ability to build relationships with key stakeholders in a matrix organization
Outstanding skills to identify opportunities and risks
Effective communication skills, including ability to leverage tools like Office
Visionary
Decision maker

Senior Director, Marketing Resume Examples & Samples

Design and implement Marketing and Brand strategies across multiple platforms targeted to fans and consumers
Develop brand strategies and action plans for individual European key markets
Initiate, evolve and service relationships with network affiliates on marketing, brand and Live Event marketing
Establish WWE Network performance based online marketing strategy
Support the acquisition of sponsorship partners
Support PR strategies in key markets with PR Director and agencies
Prepare internal marketing reports and updates, conduct analysis of the effectiveness of all marketing efforts and maintain and increase market intelligence on WWE fan base
Cultivate exceptional business relationships with key decision making affiliates
Forge partnerships with various departments within WWE and key outside partners to increase growth opportunities and integrate overall sales/marketing goals
Deliver against a set of measurable brand metrics including, awareness, image and the social media footprint and the consumer database
For specific markets with dedicated marketing staff provide leadership and guidance in best practices and for those markets without dedicated marketing staff directly devise, implement and activate local marketing campaigns
10 to 15 years of Brand Marketing experience in Europe with a global TV/entertainment, media, or sports organization(s), and/or related agency experience
Solid knowledge of cross platform; digital and social media
Track record to achieve measurable brand and business growth
Excellent communication (verbal, written and presentation), interpersonal, organizational and leadership skills as well as a firm understanding of the cultural differences in the region
Able to juggle, prioritize and drive collaboration across competing initiatives in multiple markets
Proven ability to execute large volumes of diverse work across multiple platforms
Demonstrated experience in executing marketing and live events campaigns
Solid industry network contacts; well versed in recognizing and knowing consumer/brand/media trends
Prepared to travel regularly and extensively to key markets and manage
English, German or any additional language is an asset

Senior Director, Marketing Operations Resume Examples & Samples

Design and deploy a world class campaign management process
Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance
Partner with Marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
Manage the identification, evaluation, receipt and compliance of external data for the marketing database. Negotiate and monitor contractual agreements
Execute direct marketing campaign plans that support the communication objectives of the clients and integrate with other marketing activities
Set priorities within the group and create operational plans to address marketing strategies and objectives
Develop and deploy a standard campaign management process, integrating supporting technologies where appropriate
Develop and maintain a direct marketing campaign calendar
Design, develop, test and deploy direct marketing campaigns. Work with the marketing stakeholders to execute the direct marketing campaigns. This campaign execution activity will include the following
Manage a team of 5-6 direct reports
Bachelor’s degree in marketing, mathematics or business or equivalent; MBA preferred
Minimum of 7-10+ years relevant quantitative research and analysis experience is preferred
Minimum of 5 years leadership or management experience
Demonstrated strong relationship-building and communication skills both across an organization and with external partners
Demonstrated experience working cross-functionally, especially with Marketing, IT and Analytics teams, successfully influencing others and implementing new strategies and tactics
Proven track record of implementing operational excellence (process efficiencies, effective tools and technologies)
Experience managing external vendors (email, direct mail, telemarketing, etc)
Proven track record of successfully leading Marketing Operations teams for large-scale, consumer businesses; experience building these teams preferred
Experience with Aprimo, Unica, Neolane, SAS or other campaign management software solutions is required

Senior Director, Marketing Systems Resume Examples & Samples

Development and enhancements of Visa’s systems that support branding and marketing operations
Ensure that our systems / services are highly performant, scalable, available and loosely coupled
Delivery of corporate systems through configuration of software packages, cloud solutions, SaaS, PaaS and custom development using internal staff, external vendors and system integrators
Develop and maintain a strong relationship and partnership with Branding and Marketing leads providing proper technology services, and strategic advice
Continually raise the performance bar on any software and platform vendor that provide existing or new services. Negotiate agreements and services that ensure we do not compromise Visa performance, usability and architectural tenets
Management of maintenance functions including incident management, problem management, application monitoring, tuning and minor enhancements
Managing resources deployed globally
Translate broad strategies into specific project objectives and action plans
Provide recommendations to management based on best practices and experience working in a global and diverse environment
Collaborating across global business and technology organization, providing sound business analysis, process and change leadership including Sr. Directors supporting Branding and Marketing organizations in AP and CEMEA
More than 15 years of relevant experience (e.g., software development/engineering delivery, development and package implementation, delivery and design) managing cross-functional teams that may include responsibility for third-party offshore partners and software and professional staff
Experience with Adobe CQ/AEM based Web Content Management and Digital Asset Management System Development and Deployment or equivalent technology
Experience with Kofax Total Agility based Marketing Workflow Management System development and deployment or equivalent technology
Experience managing and implementing SaaS, PaaS, and cloud solutions including Google Analytics for digital analytics and Adobe Marketing Cloud for inbound and campaign marketing
Experience in supporting marketing operations in a large organization covering Marketing Resource management (MRM), Web Content Management, Campaign Management, Brand Management, demand management, etc
Experience in managing and supporting licensed, hosted, and/or in-house/proprietary solutions (versus doing implementations in a consultant or professional services role), including ongoing roadmap development, and efficient release management of enhancements/ configurations
Ability to assertively advocate for and get commitment from vendors for enhancements to licensed applications
Ability to manage partner expectations by collaboratively developing and managing governance processes and communication plans, thus creating process transparency and a spirit of partnership and trust
Domain expertise in managing and supporting enterprise class systems; overseeing software architecture, development and systems integration; and aligning complex business problems to appropriate technology solutions that deliver strong returns on investment
Domain expertise and understanding of marketing operation from business perspective in Brandings, Social Media, Sponsorship, Collaboration, .com, campaign management
Budgeting and forecasting experience managing a multi-million USD project portfolio
Ability to lead through organizational change and ambiguity, including experience in a global matrix management environment
Reputation for being a collaborative thought partner and business leader, skilled at leveraging formal and informal networks with the company
Strong people management skills with demonstrated ability to grow and mentor a high performing team
Bachelor's degree in a related discipline; advanced degree preferred

Senior Director, Marketing Analytics Resume Examples & Samples

Provides reporting and analytics to support understanding of OEM marketing performance
Collects, analyzes and recommends solutions to optimize OEM and CV revenue performance based on CV data, 3rd party data, primary research, industry research, and SXM master data
Competitive intelligence gathering, monitoring and leverage for optimal SXM CV marketing performance
Writes, produces, presents quarterly best practices
Serves as key member in any IT project to consolidate technology environments that will improve data insights, marketing performance, efficiency and revenue enhancing initiatives
Supports other CV marketing teams with data insights, reports and recommendations that will support enhanced marketing performance
Provides dashboard and presentation support for OEM facing personnel in CV marketing groups
Creates the data driven customer journey maps and dependencies
Provides support for technical MRD and project management for all CV marketing initiatives
Works with senior leadership and OEM facing teams to provide data insights and recommendations that enhance SXM ability to sell ideas and business model recommendations
Serves as CV business owners for any project relating to data warehouse, visual analytics, and data integrations that involve customer data understanding and analysis
Builds a robust library of marketing tests and the related results for all CV marketing programs. Prioritizes initiatives for OEM marketing programs that will yield the greatest benefits
Other duties as assigned by VP, Marketing Connected Vehicles
Team of six marketing analysts, data specialists and customer journey architects
4 year undergraduate degree or equivalent experience
Extensive (5+years) marketing analytics and business intelligence/data mining experience
Excellent team leader, who can coach direct reports to deliver on time and with added value, every time
Thinks and acts proactively, leveraging data and insights to yield measurable improved results
Can communicate in marketing language as well as IT language and can be an effective translator
Strong, engaging presenter who can craft powerful stories from data
Excellent public speaking and presentation skills
Anticipates challenges and can smoothly navigate through them
Leads by example with direct reports and peers
Spelling, grammar, proofreading and editing skills
Excellent time management skills with the ability to prioritize
Siebel/OBIEE Familiarity a plus

Senior Director, Marketing Operations Resume Examples & Samples

Closely partners with Merchandising team on all Marketing requests. Attends Merchandise update meetings as well as Buy Reviews and testing meetings to remain aware of merchandising needs
Oversee the Production timelines for all printed and digital materials
Lead the Print Production team to ensure all print projects are meeting deadlines
Ensure project budgets are met and call out possible issues that will cause project delays
Identifies & opens all jobs for the department
Manages all creative jobs in Marketing Pilot
Routes all jobs, assigning job numbers and updating changes and schedules
Maintains status report and issues to the group weekly
Conducts bi-weekly meetings for production
Develops and distributes campaign status reports for creative and production
Responsible for communication to Store Communications
Modular- manages communication timeline and requests from Merchants. Maintains and updates the Name Catalog
Floorsets & What’s New Meetings- Identifies elements needed for floorsets, assists in floor set coordination for production
Oversee and monitor Concrete Project Management tool
15+ years marketing project management experience (preferably in a retail environment)
Proven experience in managing multiple marketing functions
Demonstrated leadership with the ability to unite team members and cross-functional partners
Strong ability to manage multiple timelines and prioritize work to meet deadlines
Strong communication skills written and verbal

Senior Director, Marketing & Promotions Resume Examples & Samples

Develop positioning of Golf Channel initiatives and strategic communication plans to meet marketing goals
Lead and motivate the On-Air Promotions Team in the creative execution of spots for all tune in and non tune in initiatives, ultimately driving viewership and ratings for the network’s priority programming
Lead the Marketing Communications team and process in strategic development and execution of creative across all media including but not limited to print, web, mobile, and out of home
Drive message consistency across all consumer touchpoints
Responsible for approval of all creative, scripts, graphics and Final product before air
Work closely with Programming, Production, as well as Comcast/NBCU partners to identify new integration opportunities
Manage multiple departments, budgets and P&L’s
Keep current on industry innovations, trends, competitive marketplace and threats
Create Long Term and Short term strategies
10+ years of Marketing experience in the cable tv/entertainment industry
7 - 10 Years Agency Experience in Creative Strategy and Execution
A strategic thinker and visionary with prudent business judgment
Proven ability to negotiate contracts & manage dollars/budgets
Excellent presentation skills, strong written and verbal communication skills
Strong project management & team building skills with ability to motivate others
Easily works within and across multiple departments and disciplines
Bachelor’s degree in Marketing or related area

Senior Director, Marketing Resume Examples & Samples

Direct strategy, programs and tactics across teen titles and campaigns
Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seeking future improvements; communicate the goals, needs and results of the department to supervisor, editors, sales and publisher
Work closely with EpicReads in creating marketing strategies
Keep a keen eye on potential backlist promotions and anniversary moments
7-10 years of experience in trade book marketing; teen marketing experience preferred
Experience supervising a team
Strong understanding of the teen marketplace and ability to identify key contacts and programs within this space
Experience creating compelling teen campaigns
Experience working on mobile platforms a plus
Bachelor’s degree, proficient in Microsoft Office; social media knowledge and skills
Ability to work cross-functionally across the division and within the company

Senior Director Marketing Adidas, EM North Resume Examples & Samples

Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in EM North
Contribute to the global strategic planning for the Brand via dotted line into the VP adidas Brand, Emerging Markets and through interaction with global counterparts
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers along with the Key Focus Areas determined by the SBP for EM North
Represent the commercial and product needs of EM North to the EM hub BU, Brand Activation and Concept-to-Consumer teams
Constantly analyse business performance and seize business opportunities across EM North to meet and/or exceed KPIs and financial targets
Manage the range selection process for EM North based on Global and EM recommended range / packages in coordination with the Emerging Markets BU leads
Ensure ranging and appropriate buys for the global/EM merchandising packages in partnership with the channel teams
Lead range segmentation and support channel segmentation initiatives for EM North in partnership with the channel teams
Lead and steer the execution of global, EM and local brand marketing strategies/concepts and leverage key partnerships in coordination with the Emerging Markets Brand Activation team
Drive EM North Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
Be the communication point between the MD, GMs in Country and EM hub Brand Adidas team. Will be the focal communication point internally within the senior leadership team on all marketing activities in EM North including calendars and processes, events and initiatives
Drive consumer/channel matrix management and ensure EM North has the proper tools; support to effectively implement the Go-to-Market plan
Provide a clear vision and direction to the EM North Brand leadership team with relevant objectives and KPIs
Establish a high performance culture, strongly support transformation to a brand lead and consumer centric organization and drive employee engagement, leading by example
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
Ensure High Employee Engagement at every level through effective motivation, coaching, training and development of personnel in the EM North marketing Team
Actively support Key Account Management through EM North CTC & account marketing teams
Lead the Key Cities strategy and execution for EM North in partnership with channel teams
Strong cross functional experience, across merchandising, marketing, sales and if possible, Finance
High personal impact and strong Influencing skills
High degree of commercial and business acumen
Assertive yet humble while convincing and pulling commercial teams to his/her point of view
Strong Collaboration skills with cross-functional teams
Executive maturity and gravity to represent company in executive meetings
Strong experience in activating brands at retail
Strong understanding of digital and social media, trends and influencer marketing
Strong industry knowledge, across divisions: footwear, apparel & accessories, and across BUs
Expert understanding of local Markets’ consumers, and competition, accounts, economic environment and commercial needs
Strategy – ability to provide input to and implement strategy
10 - 12 years of functional experience in merchandising/product, marketing, sales/retail required
Minimum of 5 years leadership experience
Bachelor in related field required, MBA preferred

Senior Director, Marketing Resume Examples & Samples

Develop and deliver on traffic, customer acquisition, retention, and private label credit card acquisition and sales targets that drive Old Navy Online's financial results
Serve as a key contributor on the Old Navy Online leadership team, acting as a thought leader to influence strategic business decisions which ensure the voices of the brand and the customer are reinforced
Serve as a key influencer with the Old Navy Brand cross-functional team throughout the marketing pipeline process to ensure the voice of the multi-channel customer and the needs of the Old Navy Online business are met
Develop and retain high-caliber team by assessing current and future needs and developing a holistic organizational model that scales with the needs of the business
Collaborate closely with the Old Navy Online Merchandising, Inventory Management and Production and the Old Navy Brand Marketing and Creative teams to drive business objectives
Partnerswith the Digital Customer Marketing team to create and execute effective customer segmentation and business driving strategies
Partner and influence Product Management as part of overall site and customer experience, with focus on mobile and conversion driving activities
Ensure that the site experience is in line with Brand identity, Gap Labs strategic initiatives, and evolves based on customer engagement metrics and consumer insights
Creates annual and quarterly marketing plans
Translates key merchandising strategies into customer-focused messages
Partners with Planning to forecast and align marketing plans behind key business metrics
Develops and manages OldNavy.com marketing budget
Strategic thinker with passion for the customer and an ability to think creatively and analytically
Self-starter with strong point of view
Persuasive communicator
Leader with experience managing and developing large teams
An effective online brand manager and a consumer behavior expert
Experience inclusive of the following: online promotions, email, digital marketing, mobile marketing,
Expertise turning insights and data from a wide range of sources into action. Data can include: historical information, sales trends, customer traffic and purchase data, competitive insights, and marketplace intelligence
E-commerce/digital experience required
Bachelor's degree required. MBA preferred, not required

Senior Director, Marketing Resume Examples & Samples

Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in EM Central
Contribute to the global strategic planning for the Brand via dotted line into the VP, Emerging Markets and through interaction with global counterparts
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers along with the Key Focus Areas determined by the SBP for EM Central
Collaboratively provide timely and comprehensive market input (consumers, competitors, channels, pricing) to EM BU and CTC teams as well as MOPS to support development of the EM BU strategy incl. umbrella range, key concepts, activation calendar (GTM calendar), effective ranging and plan appropriate buys for global/EM umbrella ranges and merchandising packages
Work collaboratively with EM BU and Brand Activation teams to execute the seasonal brand activation calendar
Work closely with EM BI team to deliver timely and consistent EM Central reports (sell-out/sell-in, order-book development, key franchises sell-through, key concepts, pricing and margins, Sports Marketing/ EIM assets portfolio, ROI of activation and events)
Constantly analyse business performance and seize business opportunities across EM Central to meet and/or exceed KPIs and financial targets
Focus on improving consumer experience at all points-of-sale (Retail, Franchise, eCom, WHS), this includes account management functions which support the Key Customers and our brand image in a multi-branded environment
Be the communication point between the EM BU, MD, GMs in Countries within EM Central and HUB Team EM Brand Adidas
Be the focal communication point internally within the senior leadership team on all marketing activities in EM Central including calendars and processes, events and initiatives
Effectively manage and influence the assignment of Marketing Working Budget to win the consumer, increase NPS and optimize ROI
Drive consumer/channel matrix management and ensure EM Central has the proper tools and support to effectively implement the Go-to-Market plan
Provide a clear vision and direction to the EM Central Brand leadership team with relevant objectives and KPIs
Ensure High Employee Engagement at every level through effective motivation, coaching, training and development of personnel in the EM Central marketing Team
Strong leadership ability to lead the MFC team
Strong Business understanding and Commercial acumen
Expert understanding of local MFC’s consumers, accounts, economic environment and commercial needs
Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific GTM solutions
Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, eCom and WHS channels in sporting goods, fashion or other youth culture brands
Exposure to merchandising approach including assortment planning, FPST, Open to Buy, launch and exit calendars, rate of sales, and also to VM planning & execution
12+ years of functional experience in merchandising/product, marketing, sales/retail required, ideally in sporting goods, fashion or other youth culture brands

Senior Director Marketing Resume Examples & Samples

International Marketing & Brand Strategy- Collaborate with International and Marketing leadership as well as Corporate Communications to develop, implement and measure strategic regional marketing and localized brand management plans aligned with regional business priorities/objectives
Team/Resource Management - Supervises directors and managers across defined regions as well as regional agency relationships in coordination with the Creative Services team
Targeted Marketing Campaign Management - Identify, qualify, and prioritize defined regional marketing opportunities in order to deliver strategic campaigns in alignment with regional and segment objectives
EMEA Association and Exchange Partnership Management - Oversee and manage regional association and exchange partner marketing relationships including development and implementation of strategic joint marketing plans
International Marketing Subject Matter Expert - Actively understand and communicate regional industry and competitive environment from a marketing standpoint
Forecast Management - Ensure effective and efficient use of dedicate marketing budget (+$1M)
Substantial marketing experience in International regions or equivalent experience
Cross-regional European experience
Futures industry experience strongly preferred
Strong sense of collaboration and ability to work as part of a global team as well as with people of all levels

Senior Director Marketing Operations Resume Examples & Samples

Bachelor's Degree in Marketing, Business Administration, Finance, Analytics or Engineering
Minimum of 10 years of experience in sales or marketing, with a minimum of 5 years of experience in SaaS / PaaS software marketing operation
Master's Degree or MBA
Deep understanding of enterprise software SaaS, PaaS or IaaS based models
Hands-on modeling and spreadsheet skills
Leadership and initiative to see what needs to be done and build plans and support to execute
Must be strategically analytical and operations focused while also providing strong oversight of tactical responsibilities
Be well organized and have a passion for reporting performance metrics and finances
Strong interpersonal and people management skills with proven success in motivating, mentoring and creating an environment where the best talent wants to be
Experience working with and effectively influencing senior management
Demonstrated ability to build highly effective working relationships with sales, marketing and IT
Strong verbal and written communication
Strategic and tactical mindset
Possess strong collaboration and influencing skills
Systems managed include Marketo, Eloqua, LeadSpace, Lattice, LeanData and Conversica
Strong sense of urgency and results-orientated
Ability to function independently in a multi-task environment, and as part of a team

Senior Director Marketing Resume Examples & Samples

Leads the brand equities/strategies across all brands
Partners with Consumer Insights and Business Analytics to lead the overall consumer and market insight process to keep at the leading edge of emerging consumer trends, need states and innovations relevant to our portfolio of brands
Develops the annual business and marketing plans for each brand
Executes all brand plans to achieve goals. Puts In place on-going measurement and evaluation of investments made based on ROI metrics
Executes the innovation funnel for each brand, successfully launching and commercializing new products
Develops powerful brand communications and engagement strategies with a strong emphasis on authentic, 1:1 local grassroots, digital/social and in-store activation
Leads & inspires agencies ensuring that they are strategically focused but creatively inspired to deliver great work
Owns the sustainability strategy and communication/engagement plan including positive steps made on product, packaging, and manufacturing
Partners with sales to oversee the development of customer specific programming that builds our brands with strategic customers
Leads a total team of nine marketing professionals. Direct reports include: Marketing Director, Naked Juice; Senior Manager, IZZE/ONE; Senior Manager, Design/Creative Services; Marketing Coordinator. Integrates Brand Communications/PR Director and Current Business Consumer Insights Sr. Manager in the development of insights driven, holistic brand plans
Outstanding consumer marketing and brand equity building skills developed through 15+ years experience in consumer products marketing
Impeccable strategic thinking and the ability to envision the future. A good balance of creative and innovative thinking skills (intuition) coupled with the strategic, analytic and practical thinking skills required to get "real products to market" and run growing, profitable businesses
Proven ability to translate insights into winning marketing plans/actions with a demonstrated high degree of creativity to find new, compelling ways to reach and communicate to consumers. Skilled at running "passion brands" with Digital, grassroots, shopper marketing experience highly preferred
Strong communication, collaboration, influence and impact skills at all levels within an organization that demonstrates a high degree of executive maturity
Exceptional results orientation and team leadership skills - with a high degree of personal initiative and leadership in a lower resource environment
Entrepreneurial spirit and intellectual curiosity - experience in past entrepreneurial venture strongly preferred
Personal passion for healthy, sustainable brands and values
Undergraduate degree required, MBA at top tier school preferred

Senior Director Marketing Resume Examples & Samples

Strong management skills – ability to interact with senior management, sales, product management, client service, marketing, and third parties (i.e. Agency)
Global view – solid understanding of the global markets and how to leverage marketing plans and specific tactics globally and locally
Support Product Management initiatives
Develop relationships within the Board & Leadership business to anticipate client perceptions, manage challenges and maximize on market opportunity
Drive the marketing strategy and implementation to support the Board & Leadership business and their priorities
Creativity/Imagination – bring new thoughts and ideas and apply them to marketing strategies
Proficient in Excel, Word, and PowerPoint and Adobe Acrobat
Experience in governance and product marketing preferred
Knowledgeable in CMS systems, Eloqua/Pardot (or equivalent)
Strong writing skills – able to communicate effectively in writing
A clear and thorough understanding of the financial markets, specifically Governance

Senior Director, Marketing Resume Examples & Samples

Drives marketing planning (strategic and tactical) and execution across all lines of business, and all geographies, that leverages prior results, consumer research, deep analytics, business partner input, and other relevant data to produce targeted, timely, productive, ROI generating marketing programs and campaigns within established budgets
Acts as the creative force in the development and delivery of all new marketing concepts, campaigns and programs
Conducts market research that informs marketing program and materials development
Leads brand development and stewardship to ensure the integrity of the WellCare company of brand(s) throughout all development and production efforts spanning all lines-of-business, marketing mediums, and business collateral
Oversees marketing communications (MarComm) and ensures clear and adhered to processes for planning, prioritizing, creating, approving, producing, fulfilling, and archiving created materials
Develops accurate budgets, ensure accurate and timely tracking of expenses and closely monitor variances to address issues
Deep understanding of mass media including TV and direct mail production methods
Familiarity with proven brand management philosophies/models
Knowledge and use of web/digital assets management and optimization tools & solutions (traffic monitoring and analysis solutions, SEO/SEM, etc
Strong facilitation and presentation skills required
Understanding and practical use of common finance metrics (ROI, IRR, NPV, Accruals, etc)
Ability to manage multiple projects and tasks to meet daily, recurring deadlines
Vendor/agency management background
LI-CS1

Senior Director Marketing / E&I Resume Examples & Samples

Product, service or process decisions are most likely to impact multiple functions and/or customer accounts (internal or external)
Single point of contact for all National Marketing resources between Marketing team and functional leads
Elevating marketing strategy
Increased disciplined use of business metrics / external and internal
Project / program oversight for marketing effort execution and budget responsibility
10+ years strategic marketing and planning experience
B2B or B2C marketing experience
Proven experience driving work agenda with work teams
Successfully influence production without direct authority
Must be willing to travel 25% nationally as needed
Healthcare Marketing experience
Product Marketing experience
Experience with Account Management or strategy planning in advertising agency

Senior Director, Marketing Microscan Resume Examples & Samples

In close cooperation with Sales, leads market strategy development to include: customer segmentation, account targeting, and market analytics
Works across product line to develop unified portfolio positioning, sales messages, and marketing approaches in different market segments
Represents Microbiology marketing in Danaher X-OpCo activities
Guides and supports evidence development and clinical marketing efforts across entire portfolio
Strategic Marketing: Manage team to work with BU Product management and regions to develop global marketing programs for new and existing segments, new product launches and existing products, including but not limited to
Bachelor’s degree in field with 20+ years of experience OR
Master’s/Doctoral degree with 18+ years of experience

Senior Director, Marketing Resume Examples & Samples

Develop strategic and tactical brand plan for the orthopedics (TKA, Hip, Spine) vertical
Develop and execute promotional and operational launch plan for orthopedics initiative
Shape and participate fully in the development of the EXPAREL portfolio strategy
Identify new opportunities, set objectives, define strategies and resources needed to achieve financial and strategic goals
Establish metrics to track progress, identify areas of growth and quantify impact
Build and implement innovative tools which would include personal and non personal solutions to enhance customer engagement
Track and manage budgets, forecasts and assumptions
Understand key pain management market trends and changes in Hospital care delivery to develop market insights critical to product strategy and communication
Monitor/evaluate competitive products
Collaborate on market research activities
Manage and cultivate key KOL relationships
Manage vendors to ensure execution of strategy and business objectives
Roughly 40% travel
Bachelor degree from accredited college or university required (MBA preferred)
At least 10 years’ experience in marketing for pharmaceutical or Orthopedics medical device industry
At least 5 years of in line brand management experience in pharmaceutical or orthopedic medical device marketing
At least 2 years’ experience in sales or closely related customer facing role
Proven ability to lead others, drive execution, and build alignment within teams and across functional areas
Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines
Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry
Demonstrate ability to work effectively in complex, rapidly changing environment
Excellent oral and written English communications skills
Excellent platform skills; ability to deliver complex, clinical information to diverse populations
Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives
Solid financial and business acumen; analytical mindset
Ability to travel approximately 40%

Senior Director, Marketing Resume Examples & Samples

Develop strategic and tactical brand plan for the soft tissue vertical
Execute promotional and operational launch plan
Monitor/evaluate competitive products. Collaborate on market research activities
There is roughly 40% travel associated with this opportunity
At least 10 years of progressively responsible roles successfully marketing for pharmaceutical industry required
At least 5 years of progressively responsible roles in line brand management experience in pharmaceutical marketing required
At least 2 years of sales experience or similar customer facing role required
Proven ability to lead others, drives execution, and builds alignment within teams and across functional areas

Director / Senior Director, Marketing Resume Examples & Samples

Lead the global commercial development and execution of strategy for fasinumab , including optimizing the commercial value of all current and future planned indications. Responsible for developing global launch plans, long-term disease strategy, revenue forecasts and P&Ls in conjunction with our alliance partner. (if applicable)
Provide strategic leadership to the cross functional team, as well as represent the commercial perspective on the Global Project Team and internal R&D development teams
Provide commercial direction and decision making at all stages of development; including proposed markets, positioning, forecasting, pricing strategies, Phase II/III/IV projects, life-cycle management, and scientific / promotional communications
Develop and manage annual budgets, long range plans and determining the best allocation of global resources for the brand/indication
Work with legal, regulatory, medical affairs, corporate communications, clinical development, & translational medicine to ensure global alignment of the proposed strategy
Works with regional (North America, EU, LatAm, AsiaPac & JPN) marketing & sales management, legal, regulatory, medical and market research to ensure appropriate understanding and implementation of the global brand strategy
Strong oversight of the US commercial development and launch
Ensure a comprehensive market access strategy that spans all indications, markets and audiences
Lead the development/management of relationships with key professional, payer and patient advocacy organizations
Represents fasinumab to senior management and other internal/external stakeholders
Strong science background with deep knowledge of disease area(s). Ability to understand, work with, and provide commercial input to all functions within the project team
Effective communication, both written and oral, at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
Strong executive presence and ability to communicate with senior leadership both internally and externally
Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
Proven team player with ability to navigate cross functionally
Ability to interact with, influence and provide direction to multiple functions as part of the global disease team
Proven ability to lead direct reports
Lead full cross-functional commercialization team, (marketing, market research, market access, forecasting, commercial operations, strategic intelligence, medical affairs, HEOR, finance, product communications, and regulatory)
Strong analytical skills both quantitative and qualitative
Proven success within strategic alliances

Senior Director Marketing Intelligence Resume Examples & Samples

Presentation abilities to senior audiences (both written & verbal); effective with influencing decision makers and key stakeholders
Excellent reporting skills
Knowledge of how software/applications are used to analyze marketing data, database marketing concepts & list industry
Capable of identifying ways in which data assets can be optimized for use in marketing
Experience & strong knowledge of relational database concepts
Experience designing & customizing data systems
Detail oriented and well organized
Able to manage multiple projects simultaneously
10-15 years of experience of turning insights into action
At least 8 years of B2B analytics experience, preferably in a large business software company
At least 5 years of experience with Business Intelligence development, either hands-on or in management capacity
Expert analytical skills with hands-on statistical modeling experience
Managerial track record
Marketing analytics and market research, skills and experience with $500 MM plus B2B brands
Expert knowledge and experience in developing and analytical and reporting strategies
Experience in one of the programming languages required (SAS, SPSS, C++,)
Experience in SQL programming or relational database tools such as MSSQL or Oracle
Experience in multivariate analysis, decision tree, and non-parametric methods
Excellent communicator with strong editing skills
Significant demonstrated leadership capability
Experience managing a team of analytical experts
Significant experience working with a large outside Sales organization
Possesses good judgment, strong collaborative skills, and the ability to navigate and influence across different functions in an organization
International marketing experience and experience utilizing marketing automation systems to implement segmented marketing strategies is a plus

Senior Director, Marketing Operations Resume Examples & Samples

Directly manage a team focused on supporting Concur’s Global Marketing organization
Work closely with Demand Central to ensure optimal data quality, lead flows, campaign tracking and sales enablement, and data integrity
Thought leader working cross functionally assessing new tools, rolling out best practices with focus on enhancing concurs marketing cloud infrastructure
Work with field marketers to optimize lead scoring and distribution methodology to ensure quality leads are passed to the sales organization, resulting in increased efficiency and higher conversion rates
Effectively communicate with Sales and Marketing Teams regarding marketing enhancements
BA/BS degree required, MBA degree optional
Experience and expertise with Marketing Automation and CRM solutions. Marketo and Saleforce.com experience strongly preferred
7 years of business work experience: including 2+ years in sales or marketing operations, or technical system configuration and 3+ years in a people-management role
Proven track record of supporting successful demand generation programs with experience in marketing databases, segmentation, email execution and lead processes
Has demonstrable marketing acumen and understanding of integrated marketing practices/principles, and understands their application to systems
Solid attention to detail and the ability to work under tight deadlines
Demonstrated talent for leadership, facilitation and consensus-building
Comfortable managing multiple projects simultaneously amid ambiguity and without direction
Excellent communication skills – verbal, written, presentation
Understanding of how systems and process impact people

Senior Director Marketing Resume Examples & Samples

Pipeline development and ownership of all Marketing Qualified Leads
Conversion rates of leads at each stage of the demand funnel
Creating and improving the lead process across programs, market development and sales teams
Accelerating velocity of opportunities through the sales cycle
Impact on annual recurring revenue
Successful team management, ensuring cohesion and development
Proven track record in Marketing – ideally across demand generation, pipeline acceleration, sales enablement and product marketing roles – experience in Business Development, Sales or Strategic Planning would be an added advantage
Team management, leading, mentoring and training a diverse group of marketing managers
Relevant experience in marketing automation, lead scoring, and nurturing in a demand funnel
Track record of building and driving successful marketing strategies, plans, and results
Knowledge of working in a matrix organization
Working in a SaaS company would be beneficial
Salesforce.com fluency, Marketo & Tableau experience an advantage
Strong interpersonal skills – able to collaborate and negotiate both internally & externally
Resourceful – leveraging all resources both internal & externally to drive business performance
Team Leader – mentor, drive and evangelise for a diverse team
Experience developing strategic business and marketing plans

Senior Director Marketing Resume Examples & Samples

Oversee a local marketing team (currently 3 people) as well as a number of vendors
Manage all regional branding efforts, including PR (currently working with an agency), events, influencer and partner initiatives
Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline in Australia and New Zealand (ANZ)
Execute programs, marketing tactics, events and other activities including but not limited to Events, Webinars, Seminars, and online marketing programs to develop opportunities and pipeline
Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives
Align marketing programs and activities with overall marketing strategy
Function as both a “leader” and “doer”. Provide leadership for the marketing team and for the territory overall. Effectively partner with Managing Director to represent the region internally with our executive staff and across the company. Remain a ‘hands-on’ member of the team
Represent Marketo regionally across all external stakeholders, including prospects, customers, partners, media, influencers, analysts and more
Effectively manage expenses to ensure you are within budget each and every quarter
Ability to create and execute innovative and results-focused marketing programs and campaigns
Knowledge of and demonstrated thought leadership related to current and next generation marketing best practices
Ability to “get stuff done;” execute quickly and with high-quality precision in an extremely fast-paced, high-growth environment
Demonstrated analytical ability specifically related to program measurement and ROI
Expertise in marketing to SMB and large, global enterprises, across verticals
Strong leadership and creative thinking capabilities
Experience in working with lead management software (Salesforce.com/Marketo ideal)
Strong interpersonal skills; ability to influence others without formal authority and lead cross-functional teams
Bachelor’s degree in Marketing, Business or a technical field; an MBA degree is a plus
Minimum 10 years’ experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred, including at least 4 years of experience managing a team
Ability to work on-site in Sydney, Australia

Senior Director Marketing Operations & Analytics Resume Examples & Samples

Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates
Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team
Provide the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health. Develop new ways to mine data to guide marketing investments. Save
Define and execute a joint-QBR process with Sales Operations. Run quarterly/monthly marketing metrics review processes and meetings across all geos
Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations and IT

Senior Director Marketing Americas Resume Examples & Samples

10 years Market Management Experience in a direct and channel strategy
Process and people management expert
Microscopy background a requirement
Strategy development and implementation expert

Senior Director Marketing Resume Examples & Samples

Provide day-to-day leadership for the HSGBU Healthcare and Life Sciences marketing team
Work closely with Global, European, and Country business leaders to align marketing and business goals, and articulate a clear and robust brand architecture / narrative that serves as an effective umbrella supporting the HSGBU portfolio
Direct the development and execution of the HSGBU marketing programs supporting all aspects of the buyer’s journey and roll out the transition to a modern marketing approach
Develop and implement, in conjunction with the corporate communications team, the communication plan for the business unit to ensure achievement of short and long term business objectives, increased profit and market control
Ensure consistency of marketing campaigns and messages that are aligned to the buyer’s journey and deployed and executed through modern marketing processes and techniques
Disseminate key corporate information to the line of business geography pertaining to new product development/launches
Actively develop new approaches and opportunities for expanding the HSGBU business base
Liaise with HSGBU management to ensure that marketing activities are in support of sales plans
Direct marketing resources and ownership of the budget to be deployed using the most appropriate marketing mix for the geography
Ensure consistency between global directions and single-geography implementation choices
Implement and monitor advertising campaigns on a geographical basis as needed
Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives
Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year
Manage the activities of the staff according to overall marketing strategies and budgets
Implement organizational changes in line with changing business and market needs
Direct and ensure the implementation of operational policies through subordinate managers
Interact internally and externally with executive management involving negotiation of difficult matters to influence policy

Senior Director, Marketing Resume Examples & Samples

Promote OVT LCOS products to current customer base and identify new program opportunities
Secure socket designs by engaging with customers and partners at an early stage of the customer project
Act as a technical project manager for R&D projects, platform developments and partner reference designs
Align with LCOS customers on next gen product and system architecture requirements
Work with partners on reference designs and streamlined system architectures
Gather market information and feed key requirements for future products back into OmniVision product definition process
Work in close cooperation with OmniVision marketing team
Support regional Sales and FAE teams
5+ year experience in project management
BS degree in engineering required and MS degree preferred
Experienced in customer relationship management
Must have good understanding of digital display technology and optical components
Strong verbal, written and communications skills required

Senior Director, Marketing, PNH Resume Examples & Samples

7+ years marketing experience in a pharmaceutical or biotech industry
Experience with leading-functional teams
Prior sales or sales management experience is desirable
Desired experience in hematology and/or nephrology. Rare disease experience is desired
A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
High level of interpersonal skills and highly adept in both verbal & written communication

Senior Director, Marketing Analytics Resume Examples & Samples

Form close working relationships with the Expedia Global Marketing Organization Leadership Team and other internal stakeholders. Proactively provide insights and become their trusted advisor
Become a subject matter expert on Expedia’s marketing activities, and develop an in-depth knowledge of all marketing-related data sources and their application
Provide accurate and robust reporting and analytics to give a comprehensive view of channel performance. Support day-to-day marketing activities and key projects with analytics, financial modelling, business review materials, and fulfil ad hoc data requests
Design and execute marketing tests, focused particularly on the incremental value of marketing channels, partners, and placements. Drive efficient capital allocation through testing and attribution modelling
Ensure the best advanced / predictive data models are available across the organization for each operational team to optimize their segment of the business. This includes owning marketing datasets created by merging disparate sources and adding derived elements
Develop data-driven marketing products and capabilities, e.g. Bidding algorithms, automated ad copy generation
Maximize team performance and foster a culture of productivity, responsiveness and quality. Provide impactful leadership, line management and coaching across a diverse team of analysts, BI developers and data scientists. Recruit effectively and ensure the team is structured to best serve its internal customers
Ensure the analysis and reporting produced throughout the team is accurate and of high quality. Prioritize workload effectively and ensure the team meet their commitments in an environment where there are many overlapping deliverables, dynamic requirements, and tight deadlines
Manage team communications to ensure output is presented clearly and concisely. Develop compelling presentations for both internal and external customers
Work with functions outside of marketing and across Expedia Inc’s different brands to ensure there is one source of truth for marketing data, and that innovations and best practices are adopted by the wider organization

Senior Director, Marketing Resume Examples & Samples

Create and execute overall marketing strategies
Serve as primary contact for international affiliates/offices for assigned projects
Negotiate vendor fees
Forecast revenue and expenses
Work with management and A&R on assessing artist development needs
Oversee Manager(s), Marketing and/or Coordinator and assign them projects/artists
Must have prior extensive experience with developing and executing marketing plans focusing on urban and/or pop artists
Must have knowledge of Outlook, Word, Excel, PowerPoint, Internet and typical office equipment
Exceptional people management skills as well as the ability to prioritize, multitask, focus, lead and delegate while working under stressful and demanding situations
Ability to think independently and create and develop ideas that lead to positive change/improvements
The use of discretion and the maintenance of high levels of confidentiality are absolutely required

Senior Director Marketing Resume Examples & Samples

Support and lead Global Initiatives, including market expansion, campaign support in market, product launch support in market, pricing and offer strategy
Work cross-functionally with Field Marketing, external vendors and Concur Corporate Marketing to manage on-line marketing programs designed to maximize the Concur APA website traffic (multiple country sites) and web leads
Masters Degree level education and 10+ years B2B software/SaaS marketing experience
Experience leading a high performing regional or multi-regional marketing team
Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Eloqua or a similar tool), web analytics (Omniture) and business intelligence tools
Experience forecasting and managing a marketing budget and running planning processes
Strong communication, collaboration and interpersonal skills
Action oriented and independent with strong organizational skills
Effective at overcoming ambiguity with solid go-forward strategies
Job entails up to 35%+ travel

Senior Director, Marketing Data & Analytics Resume Examples & Samples

Design and execute analytical measurement techniques to gauge the effectiveness of brand initiatives and campaigns, and make recommendations for future optimization
Work closely with key business partners to build the framework and lead high-impact data analytics projects to support key strategic initiatives and decision making
Understand and measuring all stages of the customer acquisition funnel from awareness through graduation
Communicate actionable insights and craft compelling stories using data focusing on “what it means”. Make recommendations for future execution and drive informed decision-making
Define “metrics that matter”, and create insightful and automated dashboards to measure performance and to track key business metrics. Provide Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
Facilitate quarterly/monthly marketing metrics review meetings
Create and maintain weekly, monthly and quarterly campaign performance reports to provide key learnings and feedback for the Marketing team
A relentless executor, his or her reputation should be as a persistent, but diplomatic, ambassador for the marketing organization at large
Experience with Business Objects, Google Analytics, Coremetrics and CRM systems preferred
Ability to wrangle, synthesize and derive insights from disparate data sources and, in turn, communicate persuasively at the executive level. Experience with developing and monitoring key performance indicators from integrated, multi-channel marketing campaigns
Deep familiarity with data analysis, list procurement, list management, and list cleansing
Custom report development experience, such as dashboards, campaign reporting and lead reporting
Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and influencers
Advanced Excel, Access, and PowerPoint skills
Creative problem solving ability
Ability to juggle multiple initiatives simultaneously
Experience and comfort working in a large, matrixed organization
Comfortable with changing business priorities

Senior Director, Marketing Resume Examples & Samples

Lead a consumer engagement team that creates, and delivers services to Optum employer and payer customers
Meet with Employer Growth team leadership on a regular basis
Lead high performing team with outstanding Vital Signs results
Work across the enterprise to share best practices and deliver comprehensive consumer engagement strategies across Optum products and solutions
Measurement & Finance
Accountable for project management of measured communications campaigns
Accountable for tracking billing and invoicing and internal/external reporting
Accountable for deploying and analyzing annual Customer Satisfaction Survey
Manage consulting team
Manage and load balance a team of 10+ consumer marketers providing guidance and leadership in the development of their client communication plans
Ensure consistency in consulting approaches and pricing discipline
Remediate client issues as needed
Drive ways to innovate or enhance the consultant role (e.g. change management expertise, using internal data to enhance consumer approaches, test loyalty designs, Human Centered Design, etc.)
Manage business development function
Support growth opportunities for new business and existing business
Maintain sales pipeline and align with Optum?s Growth Office
Responsible for client team value story and business marketing to the Employer and Payer distribution channel
Design, implement and manage marketing programs focusing on building awareness and driving consumer engagement with their health and wellness benefits
Ensure alignment of member engagement strategy with overall client communications strategy, branding, culture and solution design
Develop consumer communications strategy and campaign plans including test strategies to maximize response
Develop and pilot new consumer engagement approaches and programs
Monitor results and modify strategy accordingly
Work with peers to integrate efforts and share best practices
Understand consumer mindset and barriers to adoption by leading and coordinating consumer research
Work with internal and external marketing and creative services to meet program objectives and develop multi-modal, integrated campaigns
Represent marketing and the consumer experience on cross functional team, act as the consumer marketing DME to the broader organization
Develop and manage custom communication client budgets to support recommended strategies
8+ years direct to Consumer Marketing experience
3+ years people management experience
Customer relationship marketing experience
Content marketing strategy experience
10+ years experience in a deadline driven environment
10 years experience demonstrating organization skills
10 years experience in meeting or exceeding sales promotion / marketing targets
10 years experience influencing and collaborating with others
10 years project management experience

Senior Director, Marketing, Neurology Resume Examples & Samples

Create and implement the US marketing strategy (e.g. positioning, messaging, branding, medical education programs, market research) for the Neurology business unit assets in MG and NMOSD
Lead development of the US strategic planning (3 yr./1 yr.), including tactical plans and budget allocation
Review and assess US performance and annual plans
Partner with commercial insights to conduct highly innovative research/analytics to help identify key business dynamics, behavioral barriers, segmentation, competitive positioning, and triggers/barriers to patient identification and demand generation
Establish process for collection and sharing of best practices
Provide direction and leadership for patient identification strategies
15+ years related experience in the biotechnology industry
Proven, consistent history of high performance regardless of position or company
Significant commercial experiences, with demonstrated success in marketing leadership positions is crucial
Extensive launch experience is essential
Broad base of experiences in marketing, market research, sales, and/or medical affairs is welcomed
Rare disease/high-value biologics experience is important, but not essential
Broad knowledge of geographical market/P&R/macro-level trends that may influence business strategies and results
High learning agility
Prior experience managing people

Senior Director Marketing Gaucher Resume Examples & Samples

Oversee and ensure the strategies, tactics and programs of the Rare Hematology Diseases portfolio are effectively driving growth through enhanced revitalization of the current brands and world-class launches of products in the pipeline. Regularly monitor outcomes and KPI’s for adjustment as necessary
Create and communicate a competitive integrated US brand plan for Rare Hematology Diseases-related therapies to enhance patients' diagnoses and access to treatment
Coordinate the activities and resource planning of the Managed Markets, Patient Advocacy, Competitive Intelligence, HEOR, Training and Digital groups to align the U.S. strategy and execution of the brand plan; all to be planned and executed in a patient centric manner
Lead and participate in cross-functional and cross-brand teams with Clinical, Medical, Regulatory Affairs and Global Marketing teams to drive business decisions and projects
Work with the U.S. field and market research teams to develop and refine brand strategy/tactics
Manage franchise and brand marketing budgets, individual project budgets and develop quarterly, annual and long-range sales and expense forecasts. Advise on annual planning, priority setting and budget allocation. Monitors business results against stated objectives and initiates corrective actions
Demonstrate a comprehensive and proficient understanding of Gaucher disease, current market dynamics and play a key role in facilitating learning
Interact with Genzyme senior management on matters related to marketing strategy and strategic business development, including the introduction of new therapeutic products
Provide input into the development of medical education, post-marketing studies, registry activities and publication strategy
Analyze data, metrics and key performance indicators (KPIs) to advise the field team, and cross functional leadership of progress or gaps to targets and goals
Manage, coordinate and serve as a role model and mentor to the product U.S. marketing team and delegate/allocate work as required
Bachelor's degree in life sciences, marketing or business
A minimum of 10+ years sales and marketing combined experience in the biotechnology, pharmaceutical or medical device industries; including 5+ years product management experience, preferably in U.S
Ability to travel 20% within the U.S., including some weekends
Experienced manager of professionals and function teams in an international, competitive and complex matrix environment
Thorough understanding of the U.S. healthcare environment and reimbursement issues related to orphan drugs
Previous work in Rare Diseases, and/or Hematology
Analytical and forward thinker, strong leadership skills, results oriented, self-organized and self-starter Excellent people and communication skills, ability to operate in across-cultural and complex matrix environment, and ability to build sustainable social relationships within the organization and with customers

Senior Director, Marketing Resume Examples & Samples

Maximize the awareness, understanding, adoption, activation and usage of Visa’s consumer products through the development of an integrated marketing plan across paid, owned, earned media to support the achievement of the product volume and revenue objectives
As a member of the Canadian Marketing leadership team, play a key contributing role in defining the Marketing Strategy to support long term business growth and brand preference
Accountable for building and leading a best in class marketing team with robust capabilities to deliver on the strategic growth agenda
Own the implementation of Global Brand Standards and Guidelines across all marketing initiatives
Establish collaborative working relationships with key functional partners including Product Management, Sales and Account Management, Merchant Sales, Visa Marketing Consulting and Corporate Communications
In collaboration with Product Management support the development of new products and features for existing consumer product platforms

Senior Director Marketing Resume Examples & Samples

Direct a team of over 30 marketing professionals, their success, development and continued growth
10+ years progressive management of marketing or teams in a similar commercial function
15+ years experience in marketing
Must have designed and lead the execution of multiple successful marketing programs/campaigns with clear vision, strategies, tactics and metrics
Experience within the genomics market is strongly preferred

Senior Director, Marketing Resume Examples & Samples

Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts
Support key business functions across the business (e.g. DTC campaign, patient access programs, speakers bureau etc.)
Creates the execution of action plans for sales force aligned activities
Adept at managing budgets
Overseeing effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices
Identifying and turning physician/brand insights into actionable programs that have a beneficial impact on the growth of the business
Build collaborative relationships with key internal partners (sales, analytics, operations, medical, and training). Build strong relationships with key customers; ability to engage with thought leaders is critical
Minimum of 7-10 years of pharmaceutical marketing experience; Urology and / or Oncology marketing / sales experience a plus
Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required
Ability to deliver presentations to Sr. Management
MBA preferred. Undergraduate degree required
Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%

Senior Director, Marketing Analytics Resume Examples & Samples

Form close working relationships with the Marketing Leadership Team and other internal stakeholders. Proactively provide insights and become a trusted advisor
Become a subject matter expert on Lending Club’s marketing and customer experience activities, and develop an in-depth knowledge of all marketing, operations and risk related data sources and their application
Partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth. Inform efficient capital allocation through testing and attribution modelling
Develop programmatic, data science based models to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and automated customer lifetime value optimization
Maximize team performance and foster a culture of productivity, responsiveness and quality. Provide impactful leadership and coaching across a diverse team of analysts, BI developers and data scientists. Recruit effectively and ensure the team is structured to best serve its internal customers
Work with functions outside of marketing including Credit Risk, Operations and Product to ensure there is one source of truth for marketing data and to improve the end to end customer experience ultimately improving conversion

Senior Director, Marketing, Copd Resume Examples & Samples

Direct all commercial pre-launch planning and launch activities
Lead a cross-functional team, including Medical, Managed Markets, Supply Chain, Commercial Analytics and Sales to develop and implement all aspects of the launch strategy and tactical plan
Coordinate and oversee alliance management activities across portfolio
Drive analysis and seek endorsement of life-cycle opportunities
Collaborate across marketing franchise to leverage complimentary activities/tactics (market research, advocacy, convention planning, advisory boards, etc.) relevant across the franchise
Develop and gain endorsement of the annual strategic and tactical plan
Manage annual budget
Uses organizational and project management skills to manage effective implementation of cross-functional operating/tactical plan
Utilizes strong communication skills to effectively communicate the HCP marketing plan to the entire commercial organization
Manages and develops the marketing team member(s)
Compliance with Sunovion internal processes regarding legal, regulatory and financial policies and procedures
Bachelors degree or greater in a scientific or business discipline plus an advanced degree (e.g. PhD, MBA) or equivalent experience preferred
10+ years of marketing, field sales, commercial ops, commercial analytics, managed markets or related experience in pharmaceuticals or related fields preferred
Specific brand launch experience preferred
2+ years of brand management experience in the Respiratory category preferred
Direct experience in a strategy development role (e.g. brand marketing, management consulting, new product planning, commercial analytics) preferred
Prior experience managing direct reports required
Direct experience with Clinical Development and Regulatory processes, including FDA product labeling, preferred
Prior direct experience interacting with external scientific experts required
Ability to interact widely and effectively within the company across departments and management levels
Ability to manage ambiguous environments and develop and execute action plans in areas without prior precedent

Senior Director, Marketing Technology Resume Examples & Samples

Ability to architect, package and deliver customer centric marketing solutions, comprised of core CRM as well as digital capabilities
Desire to work with a cross functional team to define marketing technology roadmaps that tie to our clients strategic direction, and then deliver on them
Experience working with external clients, and a true understanding of what it means to deliver on a daily basis
Dynamic, visionary and results-oriented solutions architect
A futurist. A person who understands new technologies and the marketing application in the area of Big Data, Analytics, Digital and Campaign Management
Technology leadership
Strong background in marketing technology
In depth knowledge of database architecture, data modeling, and system integration in real-time using web-services
Solid background in Campaign Management tools and databases
Significant digital experience, including the following
Established leader
Polished presentation skills
Disciplined organization and planning skills
Excellent communication skills
Adaptable

Senior Director, Marketing & Partner Insights Resume Examples & Samples

Act as a strong # 2 to the VP of Marketing and Partner Insights
Provide strategic support to Viacom television Ad Sales, Pricing & Inventory and Ad Sales Marketing for all Viacom channels with a specific focus on Kids & Family brands
Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
Present those insights both internally and externally
Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings
Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
Being a research insights and data partner to the sales, marketing and strategy groups
Assist in the development of audience insights, channel positioning, and advertising effectiveness
8+ years in related media research
Proficiency in Nielsen based applications (Multi Trak, N-Power, Catalina, NBI) and digital/VOD/social systems and measurement (comScore, Omniture, @Plan)
Expertise using consumer based studies: MRI, YouGov)
Advanced Microsoft Office skills: PowerPoint, Excel, Word
Extensive background in creating custom presentations using a variety of resources
A comfortable and experienced public speaker and presenter
Experience supervising, motivating, mentoring and training a research staff
Works well both independently and within a large group dynamic
Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations
Job/industry knowledge, meticulous attention to detail, strong analytical skills, ability to solve problems, effective communication and management skills, strong organizational skills and sound judgment

Senior Director Marketing Resume Examples & Samples

You will Lead the EMEA Marketing Team. Hire, Retain, Motivate and Develop the Members of the EMEA marketing team
You will participate with the EMEA management team, in defining the EMEA strategy and go to market alongside the EMEA EVP and Regional MDs
You will lead with the Global marketing leadership team, the definition of the marketing strategy and go to market alongside the EVP marketing, and other functional and regional leaders
Promote, personally and with the team, the Criteo Brand in EMEA markets, to journalists, influencers, clients and publishers
Develop and Execute the EMEA marketing plan, based on the business goals and marketing results expected
Participate in Developing and Running Integrated Thought leadership and Demand Generation Campaigns
MBA or equivalent and 10+ years working experience in similar positions
Proven International Experience. Working with many countries of different cultures
Speaking an additional language to English is a big plus
Leadership experience with excellent communication skills, both written and verbal
A modern marketer with deep understanding of digital marketing, social media, marketing automation, CRM (salesforce.com preferred)
Stature, gravitas, and confidence to gain the credibility and respect of high-performing leadership team
Strong knowledge of the marketing/advertising technology industry and the key players and their strategies
Believer in analytics and metrics to optimize all aspects of marketing
Innovative thinker, with a track record for translating strategic thinking into action plans and output
Able to present company and product positioning at executive events
Based in Paris or London, and able to travel up to 50% of the time
LI-LS1

Senior Director, Marketing Resume Examples & Samples

Lead New Products team that initiates launch planning activities and executes the launch
Bachelor's degree in business, marketing, finance, life sciences or equivalent
Successful track record of launching products and leading product launches in a marketing capacity
Successful track record in marketing with 10+ years experience
5+ years of Hematology or Oncology Marketing experience required
Successful track record of hiring and managing product managers/brand directors
MBA or other advanced degree preferred
Must be able to analyze business problems, to proactively identify key issues, develop strategic solutions, implement tactical programs
Ability to strategize with clinical data to develop relevant communication and other tactics
Demonstrated ability to effectively communicate, influence and lead
Evidence of good analytical skills, project planning and organizational skills
Experience working with cross-functional groups made up of one or more of the following: Marketing, Sales, Managed Markets, Regulatory, Development, Medical Affairs, Business Development, Market Research or Finance
Experience working with agency to develop creative brief based on key market research; identification of meaningful consumer insights. Ability to match customer insights with tactics
Agency Management: Experience directly managing advertising agencies (including development of agency's annual Scope of Work, budget, hours to complete tasks, and reconciliation) a plus
Regulatory: Working knowledge of DDMAC, FDA approval process, and clinical claims substantiation in the U.S. pharmaceutical industry

Senior Director, Marketing Technlogy Resume Examples & Samples

Managing teams (including direct, indirect and matrixed) and project timelines for build and manage environments
Must be able to lead a team supporting one or more clients
Participate in new business development opportunities by contributing to pricing and solution design
Provide technology delivery leadership in the organization
Provide guidance to client service team on technical capabilities, staffing and infrastructure needs. Proactively identify and address project risks
Empower and guide team through the Software Development Life Cycle
Managing the quality and timeliness of update and deliverables
Strong client interfacing background required
Ability to communicate complex marketing technology concepts to marketers
10+ years’ experience in relational databases, application design and support
Strong knowledge of deploying and managing systems in public cloud such as AWS that can scale on demand
Working knowledge of data integration, reporting & insights (Tableau, Business Objects…), marketing tool stack (Adobe, IBM, Oracle, Salesforce/ExactTarget) and/or CRM databases and loyalty engines

Senior Director, Marketing NBG Resume Examples & Samples

Translates global/regional Belviq brand strategy into U.S.-specific strategy and promotional plans that are adapted to local market circumstances and at the same time aligned with global strategy/messaging to deliver current year performance against targets
Provide strategy and leadership in developing and presenting brand business plans and life cycle management plans. Operationalize brand strategy into effective promotion practices that drive revenue. Manage P&L, monitor sales and profit margins vs plan and utilize financial information to evaluate timely adjustment of promotion tactics and sales plans to meet changing market and competitive conditions
Oversee the selection and development of top talent in the BELVIQ marketing functions, including leadership development
Prepare the 3-5 year strategic plan and P&L to leverage life cycle investments to maximize the potential for the brand. This includes strategy development, segmentation, pricing, contracting. This work is to be completed while delivering against the current year performance targets
15+ years of experience in a global pharmaceutical or biotechnology company in a sales and marketing function, including sales/marketing management experience
Core in-line commercial marketing experience
Ability to lead transformational changes over time
Ability to create and execute strategic plans
Strong ability to drive significant top line revenue generation and higher product margins
Ability to travel 40-50%

Senior Director, Marketing Solutions Resume Examples & Samples

Ideate, conceptualize, and pitch creative and strategic marketing solutions to internal team members, senior WWE Executives, and external partners. Design and launch market-facing packages to operationalize these solutions
Drive the strategy, ideation and creative development of partnership-marketing and media-partner programs, to grow WWE’s revenue from sponsorships and monetization of digital assets
Develop creative sales concepts and solutions that lead to deeper integration and customer engagement for marketing partnerships by meeting brands’ marketing objectives, and fully utilizing WWE’s global, cross-platform media offerings
Design creative sales marketing ideas, with senior sales team to generate and expand strategic sales opportunities
Partner with WWE Corporate Strategy & Analytics team to identify business development opportunities. Support domestic and international media partners with creative cross-selling concepts and ideation
Develop concepts and ideas for presentations for internal and external clients, in partnership with the EVP and Vice President, Sales Operations, participate with sales leaders to improve creative and strategic sales tools and resources
Collaborate with WWE Consumer Insights, Account Management, Marketing, and other WWE sales and management resources as needed to drive growth initiatives
Travel to industry events and clients throughout the US and internationally based on business needs
10 or more years of relevant experience. Experience working at a promotional or marketing agency or entertainment company in advertising, marketing, or promotional/sports marketing or experience in marketing strategy for a major brand
Proven marketing leadership and experience in a growing, large and successful business environment
Proven experience in understanding the intersection of brand marketing objectives and cross-platform media offerings that can achieve a brand’s marketing goals
Demonstrated ability to create strategic plans with cross-functional peer involvement. Experience generating creative marketing strategies and presentations for brand and media partners
Excellent verbal and written communication skills, with the ability to converse effectively with senior level internal and external stakeholders
A creative thinker who can generate multiple ideas that meet partners’ marketing objectives that can be taken to market quickly and executed efficiently
Willing and able to travel for business and work a flexible schedule including nights, weekends, and holidays as needed
Passionate, driven, aggressive, and personally accountable
Commanding presence and infectious energy
Bachelor’s required. Master’s degree preferred

Senior Director Marketing Insights Resume Examples & Samples

Codify media & measurement strategies collaborating with internal/external stakeholders to create capabilities, tools and processes to drive best in-class efficiency, effectiveness & sufficiency
Pinpoint best-practices among all brands and scale lifting and shifting learnings across countries and categories
Cultivate relationships with media agencies & joint business partners (Facebook, Google, Snapchat, Twitter, Pinterest); work directly with each to secure added-value benefits within media partner negotiations
Develop and oversee framework for distributing added-value benefits globally across a range of internal constituents
Build strong relationships with media agencies, JBP's, research and technology vendors to develop first-to-market innovation that aligns with brand goals and business initiatives
Generate alignment and secure resources to foster global joint learning agendas and promote platform expertise
Actively scout new partnerships, concepts, and technologies that can be scaled across a portfolio of brands
Empower global and brand teams to leverage JBP tools to further insights and analytics objectives
Influence enterprise agenda in the areas of media strategy, advanced analytics, big data and digital platforms
Play key participatory and leadership role in Global PepsiCo's Councils and SLAM teams
Manage third party media agencies, JBP's, research and technology vendor relationships
Represent PepsiCo insights at industry events -e.g. Upfronts, Newfronts, CES, SXSW
Bachelor's Degree in related field, Masters preferred
15+ years of relevant experience
Experience with agency / vendor management a must, consumer packaged goods a plus
Strong interpersonal and negotiation skills evidenced by proven ability to develop, sell and drive suitable partnerships
Proven results working collaboratively with cross-functional global teams
Experienced operating in a complex matrix environment with multiple constituencies
Global outlook with sensitivity and awareness of social and cultural differences
Strong leadership skills with proven track-record managing a team and passion for talent development
Excellent time management, communication, mentoring and team building skills
Analytic mindset capable of mining insights a must; able to distill complex data into clear, actionable recommendations
In-depth knowledge and passion for all forms of traditional as well as paid, owned & earned digital media
Advanced knowledge of performance measurement methods such as marketing mix, closed-loop and multi-touch attribution; as well as methods focused on Audience (Nielsen/Comscore) and Viewability Measurement (IAS/MOAT)
Exceptional communicator with ability to tell a story, convey key messages & present data in a visual/compelling way
Ability to influence senior leadership and lead cross functional work streams
Must be willing and able to travel 30% of the time

Senior Director Marketing Aubagio Resume Examples & Samples

15+ years professional experience
>7 years Marketing experience
MS experience preferred
Excellent group leadership, communication and team building skills
Solid presentation, writing, power point and organizational skills
Cross functional interaction experience with Sales, Sales Training, Medical Affairs, Market Access, Market Research, Advocacy, Corporate Communications, MS One to One, and Business Intelligence and Analytics
Has a working knowledge of the US regulatory environment

Senior Director Marketing Resume Examples & Samples

30%- Design and implementation of key annual strategic brand initiatives and global promotions to drive scaled sales impact
20% - Global brand 4 P management, deployment and cross pollination of success/learning within and outside International team (Mexico, Canada, US)
10% - Key player in the development, preparation ,presentation and implementation of the strategic plan and annual business plan and reviews
10% - Lead brand support for key international customers for annual planning process
10%- Develop and deploy A & P spend principles and parameters – track and review throughout year
10%- Lead brand advertising initiatives and agency management for focus markets and brands
10%- Drive focus on consumption data within team by creating review process for data available in select markets (IRI, Nielsen, Datamonitor, WM Retail Link)
Constantly develop and maintain marketing and global market’s team engagement. Foster CAG Way culture by exemplifying and executing it

Senior Director Marketing Resume Examples & Samples

Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives including timely delivery of objectives
Ensures the competence and continuity of qualified marketing staff through optimum selection, training and development, appraisal, and motivation techniques. Oversees the recruiting, hiring, and evaluating of Marketing staff to ensure that the appropriate level of support is available and maintained
Serves as the department liaison and Subject Matter Expert to Engineering, field Marketing, and Customer Service
Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives
Oversees the development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Oversees the design, development, and execution of analytical and statistical projects
Works to engage stakeholders in both the development and launch of marketing plans. Develops new ideas and communicates potential uses for analytics across the business. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
Possesses the ability to understand financial metrics and apply them towards marketing plans for budget and margin assurance purposes. Communicates earning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders
Influences Sales channel incentives through offer strategy
Ensures the team is maintaining and improving ongoing marketing programs, analyses, and reports
Provides guidance to local/external Analysts to ensure strategic alignment, effective use, and development of resources

Senior Director, Marketing Analytics Resume Examples & Samples

Work with function owners across the org to update, validate, improve, test, and analyze all key variables and prediction logic used in the calculation of return on marketing spend
Work with Marketing and Analytics to develop new models for analyzing digital and TV marketing performance
Conduct deep analysis with large data sets in Excel and SQL to provide insights into customer value and monetization trends to support business decision making
Stay on top of product and marketing changes that affect customer value or ROI and ensure those changes are handled appropriately in all models and prediction logic
Work with the Finance and the BI team to develop and implement an automated financial oversite system to ensure accurate measurement of marketing investment
Develop reporting and lead a quarterly Executive meeting to update Senior Management on customer value and marketing trends

Senior Director, Marketing Resume Examples & Samples

Assists in managing the operating income and sales budget
Reviews business performance against the budget regularly, and recommends action to extend a favorable situation or to improve an unfavorable one for the brands they manage
Controls all A&P expenses through approved procedures and systems for the brands they manage
Follows up to ensure budgeted expenses give the maximum return on investment, and are not exceeded for the brands they manage
10 years + in Sales and Marketing in pharmaceuticals
Experience managing a brands

Senior Director Marketing, HCV Resume Examples & Samples

Achieving brand/franchise revenue targets
Collaborating with other Marketing Heads to ensure coordinated approach
Leading cross functionally with Legal, Medical, Clinical, Regulatory and Public Affairs leadership
Developing, coaching and managing key functional staff
Setting the long-term vision for US HCV Marketing Franchise
Managing risk and P&L
Represents US HCV Marketing Franchise position on Promotional Review Committee
Overseeing the development and implementation of tactical and strategic brand marketing plans across the franchise
Cultivating and maintains relationships with thought leaders, key customers and professional organizations
Working in close conjunction with NA Marketing operations to establish appropriate procedures, systems, metrics and infrastructures
15+ years pharmaceutical industry experience including expertise in marketing strategy and tactics and commercial policies and practices
Knowledge and experience in franchise specific specialty markets
Proven record of leading product launch and brand/franchise growth
Experience with pharmaceutical regulatory requirements(DDMAC) and impact on development of marketing materials
Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans
Demonstrated excellence in project management and effectively managing multiple projects/priorities
Strong communication skills with experience presenting before executive staff
Track record of successful budget management with an understanding of revenue forecasting and expense budget planning and tracking
Experience managing cross-functional teams or work groups as well as direct reports
Sales/market research experience is preferable, though not required
BA/BS degree required with an MBA or advanced scientific degree

Senior Director, Marketing Operations Resume Examples & Samples

Lead and manage a team of approximately 25 individuals including hiring, developing and providing vision/direction
Establish collaborative relationships with the Business Units to optimize the effectiveness of the Marketing Operations group in operationally supporting the Commercial organization
Evolve the function to become a stronger strategic partner to the marketing teams, becoming critical to the optimal execution of their brand strategies
Establish and manage a business plan for the Marketing Operations group, reflecting clear Vision and alignment with the Commercial organization’s goals and objectives
Drive large cross-functional initiatives, as well as gain alignment and drive organization change when needed through influencing laterally and vertically
Manage multiple priorities based on changing business needs, as well as lead in a fast-paced environment
Ensure compliance with company policies, standards and procedures. Define and enforce compliance with guidelines and policies across areas of responsibility
Provide support to the Business Units and Commercial Operations in the overall sales/marketing strategic planning process, including BPOA’s
Manage the day-to-day activities of defined Marketing Operations organization including Promotional Review Committee, Promotional Materials Management, External Agency Management, Speaker Program Operations, Event Management and Digital Operations
Partner with Procurement to optimize the financial management of key functional areas
Provide input and facilitate business process assessments, making recommendations and facilitating implementation within the Marketing Operations group
Manage and allocate headcount and financial resources within Marketing Operations
Drives Performance: Holds self and others accountable for the achievement of performance expectations. Fosters an environment that enables others to grow, develop and optimize their own performance
Thinks Strategically: Quickly identifies and acts on opportunities, combining forethought with action. Acts based on an understanding of the external environment and internal goals
Develops People and Organization: Demonstrates a genuine commitment to the time and effort needed to develop self and others
Works Collaboratively: Actively creates and promotes cross-boundary collaboration with the aim of achieving better business results – often within an environment where key stakeholders represent a broad, and sometimes competing, array of considerations. Operates in a way that fosters and provides integration of information and optimizes recommendations
Acts Decisively: Makes and acts on decisions quickly and effectively and fosters the same in others. This is based on an underlying courage to enable risk-taking for the business
Drives capabilities development as it relates to improving processes, advancing technology and providing data and insights
BA/BS Required, MBA a plus or equivalent experience
Pharmaceutical and/or bio-pharmaceutical experience, minimum of 12+ years in a variety of roles, ideally in marketing, marketing management, and/or marketing operations
Pharmaceutical and/or bio-pharmaceutical management experience in a home office environment
Previous experience managing and leading large teams responsible for marketing and marketing operations
Have an understanding of best practices across the pharmaceutical industry
Have successfully managed a team and can demonstrate the development of others
Demonstrated a high degree of competence in all elements of the role listed above
Worked effectively across functions as a team player, demonstrating achievement of common goals
Excellent understanding of regulatory, legal and medical requirements in pharmaceutical marketing

Senior Director, Marketing Resume Examples & Samples

Lead planning & execution of media strategies in support of Vonage’s brand and demand creation goals, in paid media channels including paid search, display / remarketing , paid social, and content syndication
Brief agencies & internal / external partners on a detailed & timely basis to gain the best thinking and plan ahead
Develop detailed channel-level media strategies and execution plans with corresponding metrics
Deliver with high ownership and accountability against lead, qualified lead & booking revenue goals for paid media. Drive performance-orientation & high accountability from all extended team members for results & delivery on schedule
Have detailed knowledge of performance wins & weaknesses, and proactively drive actions to drive continuous improvement & delivery against revenue goals
Lead & inspire the teams (internal & agency / external) in high involvement in the business outcomes, think beyond the routine, and innovate relentlessly
Stay in tune with the latest tools & trends in digital media, and drive constant test & learn strategy towards continuous improvement
Keep abreast of the market for Vonage’s solutions & services, and proactively propose plan & tactic adjustments to take maximum advantage of market opportunities
Stay aware of competitive activities, and act as the window to the competition ‘s media / advertising activities for the Marketing team. Propose competitive responses & defensive strategies proactively
Pursue real-time response & execution as far as possible
Collaborate with Procurement to manage agency Scopes of Work & contracts, and define compensation strategies in line with performance & market norms
Metrics / Outcomes

Senior Director, Marketing Resume Examples & Samples

Develops and maintains company’s comprehensive public relations program
Works closely with Sr. Director of Investor Relations on company messaging, interviews and publicity measurement reporting
Leads company PR Council. Takes lead role in monthly review and strategy session meetings. Produces agenda, keeps group on task and facilitates discussion, distributes meeting notes on discussion topics, decisions and action items to group and the Executive Leader. Escalates topics as necessary
Directs strategy and development of online acquisition and retention marketing efforts designed to drive Web site traffic and applications. This includes working closely with Director of New Business to develop lead features, report on and guide improvement of conversion rates, monitor return on investment and lead allocation
Proven expertise at highly creative, innovative online marketing techniques and a passion for online marketing
Directs content team and Internet Systems Group to develop new sites, functions or value added components and to manage monthly design and code development calendar
Serves as Internet subject matter expert, has a constant awareness of industry activity, competitor benchmarking and staffing-specific Internet initiatives
Play a key role in company’s search engine marketing and search engine optimization strategy, working closely with online marketing specialist and Internet team to carry out best practices
Manages online brand strategy and content for corporate and portal brands
Responsible for directing content team, external contract writers, affiliate content programs and managing the implementation of Web site content updates and functionality as needed
Oversees Web site performance metrics, and reports, as necessary to monitor performance against department goals
Works with Online Marketing Specialist, Director of Marketing and Director of Advertising to create client- and traveler-facing marketing material projects as requested. This may include e-mail or direct mail campaigns, Web site promotions, advertisements, brochures or other materials
Continually leverages new online tools
Minimum of 7 years of experience in Marketing, Journalism or other Communications medium
Minimum of 5 years of Internet Marketing & Management Experience
Minimum of 5 years of Public Relations experience

Senior Director, Marketing Resume Examples & Samples

Manage, via a matrixed organizational structure, multi-regional marketing teams that develop and execute demand generation strategies and marketing automation programs by region and segment. This team is chartered with developing and delivering marketing campaigns touching all stages of the customer journey to generate leads, maximize funnel conversion rates and generate sales pipeline from prospects and customers
Support and lead global and regional Initiatives, including market expansion, campaign support in market, product launch support in market, pricing and offer strategy
Forecast, measure, analyze and report on the impact and performance of marketing performance and demand creation activities on sales pipeline, revenue and sales cycle length (Demand Waterfall). Benchmark and compare against other geographies/segments for response, conversion rates and pipeline
Work cross-functionally with Field Marketing, external vendors and Concur Corporate Marketing to manage on-line marketing programs designed to maximize the Concur EMEA website traffic (multiple country sites) and web leads
Leverage and collaborate on the strategy for developing global and regional campaigns while working closely with field and channel marketers – applied locally, manage content localization and development – web content, collateral, white papers, case studies
Forecast, direct and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to sales and marketing funnel performance
Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs
Work cross-functionally with Sales Leadership, Business Development and others to identify, target and execute events and programs such as industry conferences, seminars, and webinars
Manage Marketing Communications and PR calendar in close coordination with the Global Marketing Communications team with input from the Concur EMEA Managing Director
Manage a Marketing team of Field and Product Marketing staff to support the generation of pipeline for the EMEA Sales team and to contribute to the greater Concur global priorities/goals
Be aware of, and comply with, all corporate and regulatory policies
Masters Degree level education 10+ years B2B software/SaaS marketing experience
Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs
Ability to leverage digital marketing including SEO/SEM
Experience in brand management, PR, marketing content development and management
Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo or a similar tool), web analytics (Omniture) and business intelligence tools
Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance including ROI and ROMI, and running planning and change management processes
Strong communication, collaboration and interpersonal skills including influential leadership
Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives
Cultural awareness and ability to accommodate different time zones

Senior Director, Marketing Resume Examples & Samples

Develop and execute U.S. commercialization strategy which includes identification of key market issues and opportunities, critical success factors and brand strategies, key tactical programs and product positioning and messaging
Develop, oversee and execute brand initiatives for respective channels successfully to attain strategic objectives, including promotional branded and non-branded campaigns and promotional presence at major medical congresses
Work collaboratively with sales and market access management to ensure alignment on strategy and implementation of promotional programs
Launch new indications and collaborate with Training to communicate label updates and introduce new promotional initiatives to field personnel efficiently and accurately
Appropriately contribute to key opinion leader and advocacy development and strategic planning
Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to validate commercial approaches and secure launch readiness for possible new indications in the US
Identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions
Collaborate with Commercial Operations regarding pricing strategy and forecast recommendations
Play key leadership role in the development of the annual brand plan, including identification of key issues and opportunities, strategies and critical success factors, tactical initiatives, and advertising and promotion budget
Evaluate brand performance against budget to ensure a cost effective allocation of resources and appropriate management reporting
Hire, coach, develop, and retain direct reports
Inspire, align, mentor, motivate direct reports and other brand team members
Demonstrate company values on a consistent basis. Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies
BA/BS degree in business, marketing or science required
Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing
Experience in a leadership role within a multi-functional commercial organization is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns
Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging
Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials
Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses
Experience managing marketing teams including hiring, managing performance and developing skill sets of direct reports
Experience in forming and leading teams without clear reporting authority
U.S. pharmaceutical sales experience in a specialty market a strong plus
Experience in the management of people a strong plus
Launch experience in oncology strongly preferred
Hematology/oncology commercialization process experience strongly preferred
MBA a plus

Senior Director, Marketing Resume Examples & Samples

Develop strategies across all demand gen channels including SEM, SEO, Email, Events, Content Syndication, Lifecycle marketing, User Conferences, Webinars, Referrals and more
Oversee regional marketers to create, run and optimize lead generation and lead nurture campaigns in Marketo
Create best practice processes for regional marketers within Marketo and ensure those processes are followed
Own reporting on effectiveness of marketing efforts and developing new analytics capabilities that put meaningful data at the center of team decision-making
Manage agency relationships
Own lifecycle-stage management of leads/contacts across Marketo and CRM
Optimize Comcast Spotlight's lead scoring methodology
Maximize data integrity
Work with leadership to facilitate the adoption of marketing automation across the organization
Collaborate cross-functionally to ensure marketing/sales alignment on strategy, resources and KPIs
Negotiates complex deals, often at top management level, that affect major aspects of advertising sales performance
Continually evaluates and adjusts sales marketing strategies and plans to meet changing advertising and sponsorship sales business landscape, distribution channels, and markets
Creates advertising options to stimulate new and continued Advertising Sales spending
Implements and enforces approved sales marketing strategies, policies, and procedures
Directs Sales/Marketing Managers and staff who execute and support Sales/Marketing programs
Supports the Sales force with materials on intended message, collateral, and campaign products/pricing information
Evaluates performance of integrated Sales and Marketing programs against desired outcomes
Mentors, develops, and directs staff including lower-level management, professionals, and non-exempt employees. Leads and directs groups, providing expertise in the area of Marketing Solutions
Generally requires 12+ years related experience
Minimum of 7 years in the marketing field
Masters Degree or Equivalent
Marketing, Communications / Public Relations
Experience working cross-departmentally to achieve business results
Excellent project management skills
Strong analytical, numerical, and reasoning abilities
Marketo Certified Expert preferred
Expert in using Microsoft Excel
Intermediate knowledge of Microsoft Dynamics or similar CRM
Experience working in a fast-paced environment with minimal guidance
Understanding of brand consistency across a variety of media

Senior Director, Marketing Resume Examples & Samples

Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, patient share and revenue growth in the short and long term for Lenvima in the approved indications for RAI-DTC and aRCC
P&L responsibility for the brand; Manage strategic allocation of brand investments to meet financial targets, including net sales and net profits. Makes trade-off decisions and recommends priority activities and investment based on commercial value
Develop pre-launch and launch marketing plans to support new indication in uHCC, pending FDA approval, resulting in launch excellence in appropriate patient uptake exceeding expectations
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; Lead development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies and leading implementation of identified improvements. Role model within the marketing team in driving innovation within the marketing plans and in executing tactics in compliance with company regulations and compliance guidelines
Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by internal business partners and external agencies. Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies
Lead cross-functional teams involving Marketing, Sales, Managed Markets, Legal, Medical, PR, agencies, actively soliciting team expertise and input in the development and execution of brand strategies. Liaise closely with Legal, Regulatory and Compliance to execute brand tactics successfully and identify innovative approaches to address unmet needs in the market
Attract, recruit and retain diverse marketing talent within the marketing team. Responsible for performance management and personal development of direct reports
12+ years relevant pharmaceutical experience
3+ years US Brand leadership experience in Oncology including brand business planning, P&L management, life cycle planning, finance/forecasting, supply chain management, pricing & reimbursement
Oncology product launch experience in past 3 years
3+ years people leadership experience with proven marketing development and career progression of team members
Oral Oncolytics experience is preferred
Able to integrate business knowledge, financial knowledge and analyses of available information to make sound business decisions. Proven capabilities in applying financial analysis to build business cases that drive quality decision making and management endorsement
Ability to solve problems that include many decision makers and carry several options for solutions; Proven capabilities in developing creative approaches and innovative solutions to business challenges
Must be a strong strategic thinker, able to assess a range of variables including market trends and opportunities, competition, research progress, etc., in order to craft strong near and longer term marketing strategies. This requires strong analytical skills combined with a strong market orientation to identify breakthrough opportunities
Persuasive written and verbal communication skills including skills in developing presentations/business cases for Senior Management review/endorsement
Travel is estimated at 30% of time, including some weekend travel

Senior Director, Marketing Resume Examples & Samples

Lead the downstream strategic clinical segment marketing and marketing communications teams
Drives the establishment, execution of and reporting against Go-To-Market strategies across the entire portfolio for the country
Lead demand generation strategy, execution and performance tracking
Lead new product definition and business planning within CX and in conjunction with the global Business Unit
Lead definition and completion of the most complex projects
Selects sources and monitors business results
Lead development of business plans, product positioning in the marketplace
Lead product and campaign performance reporting in the USA
Design structured product marketing plans from broad concepts and business strategies
Lead market research, monitor competitive activity and identify customer needs
Manage the relationship and interaction with market analysts
BS/BA in related discipline, or advanced degree, formal business qualifications an advantage
Demonstrates and applies advanced knowledge of concepts, practices, and procedures for managing complex marketing projects
Excellent knowledge of the medical device market and the healthcare environmental changes
Demonstrates full understanding and application of management approaches for work direction, motivation, and performance management
Typically 15+ years of successful experience in medical device sales and marketing
Typically experienced managing multiple exempt-level employees and/or other managers
Demonstrates significant knowledge of organization’s business practices and issues faced to the successful completion of complex assignments and problem resolution
Objection handling and conflict resolution skills
Strong intra-organizational and external contacts, including within function, domestic, global business unit, external vendors and key customers
Good understanding of capital equipment sales process
Advanced understanding of ultrasound technology
5+ yrs marketing experience in healthcare business
MBA or Masters in a related field

Senior Director, Marketing Operations Resume Examples & Samples

Understands overall corporate initiatives, programs and objectives and leverage available resources in planning and execution
Develops Marketing Operations strategies to support Marketing’s obtainment of the company’s revenue objectives
Leads a team of Directors that drive Marketing Operations Execution, Web and Technology Stack Implementation and Marketing Analytics and Reporting
Strategic lead for the development and management of the company’s website to support demand generation goals and alignment with overall brand value proposition and differentiation messaging
Leverages and expands the marketing technology stack using existing systems for demand generation programs and campaigns, including Marketo, Eloqua and Salesforce
Oversees execution of all Marketing Operations programs that include: digital media, automated demand generation, content syndication, and paid search and nurture programs
Manage brand execution, collaborating with Marketing Communications to ensure alignment with brand messaging in all corporate website content and all executed marketing programs
Leads the Marketing Analytics and Reporting team; executes closed-loop reporting and analysis programs to meet the reporting needs of multiple cross-functional teams including marketing, finance, product and sales
Leads the Marketing Analytics and Reporting team to execute the development of market segmentation, relative targeting and predictive models to support advanced prospect targeting and engagement

Senior Director, Marketing Resume Examples & Samples

Defines success metrics and initiatives to help prepare for scale, automation and optimization. Support the Head of Corporate Marketing, EMEA Europe with planning and spend management for our EMEA Marketing teams (excl. France)
Build relationships and collaborate extensively with marketing leads as well as with partners in Marketing Analytics, Finance, Sales Strategy and Accounting. Presents and works with senior executives on strategy, tactical execution and ROI. Owns an internal exec relationship within Marketing and is the marketing liaison for the execution of cross-functional exec priorities
Monitors efficacy of programs (ROI) and works with stakeholders to drive actionable outcomes
Design, implement, and maintain advanced budget reports and dashboards for budget stakeholders to better understand daily, monthly, and quarterly spend details
Lead meetings with regional and functional budget owners to review quarterly and annual budgets. Identify and lead process improvements for the budget to spend process including system automation
Motivated self-starter able work independently with ability to keep up in a fast paced environment
6+ years of experience in a Business Operations / Business Systems / Finance / Planning / Strategic Exceptional interpersonal, leadership, and communication skills to work and collaborate with worldwide Marketing teams
Understanding and experience in procure to pay end to end process
Detail oriented to ensure accuracy in completion of tasks

Senior Director Marketing Portfolio Resume Examples & Samples

Directs others to resolve business problems that affect multiple functions or disciplines
Develop and maintain a deep understanding of the needs of the Medicare consumer and influencers
Develop a foundational, but progressive view of the Medicare product portfolio and shifting market dynamics impacting competitors and consumers
Drive portfolio expansion and scalability through identifying opportunities to drive successful offerings through enhanced direct-to-consumer channel strategies
Provide marketing strategy, direction and process optimization within a matrixed organization
Serve as a trusted partner and influencing the development and deployment of portfolio initiatives
Act as an escalation point and advocate for the consumer during portfolio discussions, based on insights
Manage cross-functional relationships with FP / IS, acquisition / NTM, consumer insights, analytics, product, and sales ops teams to ensure coordinated efforts to maximize results
Produce effective best-in-class awareness, education, acquisition and retention strategies to drive LTV
Communicate clearly and regularly to stakeholders to drive alignment and execution success
Leverage workflow optimization that will improve efficiencies and processes
Maintain awareness of marketplace 'best practice' and industry trends
Ensure projects are within budget, scope and timelines
8+ years of experience in managing direct-to-consumer marketing with multichannel sales ( Agents, Telesales, Online Enrollment, etc.)
Extensive experience planning and implementing strategic initiatives across matrixed organizations
Exceptional written and verbal communication skills with ability to communicate and inspire at all levels
Works well under pressure, thrives in a multi-faceted work environment
Demonstrated strategic skills and the ability to implement strategy across broad organizations
Proven track record of displaying ownership, urgency and sound decision making skills
Experience manage budgets and timelines
MBA or other advanced degree in marketing, new business development, operations, product, digital
Product or Portfolio Marketing
Healthcare marketing or highly regulated industry experience an asset
Marketing Operations experience

Senior Director Marketing Resume Examples & Samples

Leading a team of approximately fifteen marketing professionals, with four direct reports
Driving revenue and marketing contribution through tactical and strategic customer acquisition
Growing online acquisition through all digital marketing channels including affiliate relationships
Fostering a strong and productive working relationship with category leaders. Reacting quickly and creatively to weekly trading challenges, whilst also developing an analytical approach that gets results
Growing customer loyalty and driving on-going engagement in web and mobile channels by improving the customer experience
Support the growth of the business by driving innovation in new marketing channels and developing propositions to new customers or in new segments
Leading and co-ordinating internal and external agency resources to work in partnership with the marketing team
Forecasting marketing cost and maximising ROI in line with the P+L. Managing marketing spend in line with forecast
Driving a culture of continuous improvement in marketing efficiency
Previous leadership experience in a digital marketing role with proven ability to lead, motivate and coach high performance teams
Domain expertise preferred in at least one of the following areas: internet businesses, retail and online commerce, local commerce, social networking or mobile
International experience is preferred but you are able to work in a large, complex environment
Track record of driving commercial success through digital marketing, preferably in a highly transactional environment with significant exposure to mobile
Exceptional experience of online marketing, in particular PPC, SEO and Affiliate marketing
Strong focus on analysis and a detailed understanding of the performance of the business in a rigorously analytical environment
Ability to work effectively with commercial teams
Ability to lead and forecast marketing budgets, both cost and derived revenue
A consistent track record of developing brand propositions online
Strong leadership skills, high level of credibility and commercial acumen, good presentational and organisational skills
Degree level education, ideally with post graduate marketing qualification
Ability to strive in a diverse, international and matrix-based set-up
Strong communication and presentation skills in English and German would be an advantage

Senior Director, Marketing Resume Examples & Samples

Work closely with artists and their representatives to define marketing objectives and oversee campaign execution
Strong knowledge of the digital marketplace for music consumption
Proven ability to build and manage marketing partnerships
Passionate music fan
Ability to handle multiple projects and operating effectively in a high pressured environment
8+ years of experience in music marketing, ideally working with catalog artists

Senior Director, Marketing Technology Resume Examples & Samples

Research and propose cost effective marketing technology solutions to address business challenges such as improvement of development, processes and governance standards
Performing resource management, forecasting, leadership, and teambuilding
Enforce operational excellence and compliance
Ensure that production procedure, change management, documentation and control are followed and continuously enhanced
Meet with external clients to review account performance, resolve delivery issues and plan future phases of work
Manage career paths by coaching and mentoring direct and indirect reports. Contribute to design and continue improvement of our marketing platforms
Ideally some experience in a consulting role from sales and systems integration perspective
Proven ability to mentor reports and team members
10+ years’ experience with software implementation from requirement through design, development and client acceptance
Demonstrated experience leading a team of between 20+ individuals distributed over multiple locations in different time zones
Experience with multiple relational and/or no-SQL platforms (Oracle, Netezza, Cassandra etc.)
Ability to handle program management across multiple concurrent initiatives
BS in Computer Science or related discipline

Senior Director, Marketing Resume Examples & Samples

Redefines brand architecture, positioning, campaign, and other brand elements to enable the development of a strong brand presence with key customer segments
Develops branding and creative execution guidelines. Acts as the steward of branding integrity
Defines plans, processes, and capabilities needed to institutionalize across marketing platforms and initiatives
Defines, creates, measures, and manages multimedia platforms to deliver unified communication and customer engagement to grow patient base, increase partnerships, and build brand advocacy
Re-images the Fresenius Medical Care (ultracare-dialysis.com) end to end digital experience, including web design across audiences, media, and social strategy which will lead franchise to the forefront
Develops strategy and leads the creation/execution of integrated and personalized CRM programs for key customer types in tandem with Sr. Director, Marketing - Healthcare Providers and VP, Customer Experience
Interfaces with cross functional teams to develop and execute product and service marketing strategies consistent with overall marketing strategy
Manages and maintains appropriate agency relationships to ensure high engagement and quality deliverables that deliver measureable results which are aligned with core strategy
Builds infrastructure to support relationship marketing programs to range of customer types including patients, potential patients, healthcare professionals, etc
Directs all direct-to-customer channels to ensure “one face to the customer”
Develops consumer database requirements and integration with other systems to enable dynamic and personalized communications with customer segments
Defines strategy and implements infrastructure to cross promote services to customer base (ie Rx, Vascular businesses)
Partners with VP, Customer Experience to create Customer Experience program and work effectively with cross-functional teams from HR, Leadership Development, Operations, and other departments
Defines social strategy/programs/resources and manages ongoing executional requirements which will enable Fresenius to be “in the conversation” in the digital world of dialysis
Creates social infrastructure on the corporate and local level, as appropriate, including establishment of processes, procedures, code of ethics etc. for social engagement
Defines and manages internal and external resources to ensure appropriate, timely and meaningful engagement
Creates scorecards/dashboards and target metrics for programs to support optimization of marketing investments and optimizations
Defines analysis solutions to ensure ability to understand/define/refine the customer segments and develop an action plan based on insight into customer behaviors, propensities, needs, and performance of activities
Defines measurement plans that provide insight into performance and opportunities related to marketing and sales initiatives
Contributes to the development and management of meaningful performance metrics for marketing and sales activities
Translates marketing plans into business rules that define how each type of interaction should be handled for each customer segment
Drives best practices and continuous improvement programs to achieve and maintain industry leading customer satisfaction/experience metrics
Directs comprehensive, ongoing program analysis and reporting to inform business decisions, programs and investments
Identifies, proposes, and manages primary research, as needed, to inform market opportunities, creative execution, etc
Operates across organizational functions to lead integration of metrics and measurement of program performance

Senior Director Marketing Resume Examples & Samples

Drives stable, long-term user growth in Germany across mobile, apps and desktop through ROI-friendly acquisition marketing and smart retention programs to drive customer lifetime value
Leads the build out of customer-centric, integrated marketing campaigns across all channels and on-site – including co-funding partnerships
Puts eBay on top of the consideration set for new and existing buyers in Germany
Collaborates with our internal Performance Marketing, CRM and PR teams on strategy and execution

Senior Director, Marketing, Emerging Brands Resume Examples & Samples

Develop and implement brand and business strategies to meet financial objectives. Lead general financial management to deliver financial targets/budgets; including topline, variable margin, marketing budget, and market share goals. Provide proactive, innovative recommendations to achieve business results
Provide leadership and creative thinking to the analysis of market trends and competitive activity, and the identification of new market opportunities
Oversee analysis and communication of business performance metrics to drive and influence decision making both internally and externally
Provide strategic direction to US Sales Organization to drive business at retail, including channel strategy, prioritization and leading customer sell-in
BA Marketing or related field, MBA strongly preferred
15+ years of related experience in strategy & execution of brands; experience in the Global Entertainment Business and/or Consumer Goods environment
A successful track record delivering programs that meet or exceed corporate financial goals. P&L management experience required, and financial acumen
At least 5 years managing high performing teams; Proven experience building and mentoring, and inspiring team
Experience pitching and positioning/repositioning a business for success
Excellent leadership and team building/management skills, ability to provide clear and concise direction/feedback to external and internal stakeholders, ability to influence others
Demonstrated knowledge of growing higher margin businesses in a global economy
The ability to be visionary and strategic in thinking as well as tactical in driving execution
Expertise at implementation of a fully integrated marketing program
Must demonstrate a developed ability to function in a complex, fast paced, demanding and changing environment, as well as possess an entrepreneurial drive and passion for the business
A creative and inspirational leader who adds compelling value propositions to product positioning and marketing initiatives and comfortable owning and shaping a global brand
Excellent communication and motivation skills with the ability to interact appropriately with senior management, external partners and global cross-functional teams
Ability to work with and be seen as a key leader with licensor and outside entertainment partners
Extensive strategy & execution background – be able to craft the retail and national marketing strategy from scratch, and implement flawlessly, removing obstacles as needed, organize the activities of the team around the right things
Strong project management ability; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and budget parameters

Senior Director Marketing Resume Examples & Samples

Lead the chronic disease management team and design marketing programs to support regional sales teams and increase customer satisfaction
Lead the dissemination of complex product knowledge
Design recommendations of the product needs of the customer to product design group
Contribute effectiveness by analyzing metrics while investigating price demands of competition
Maintain relations with clients by organizing and developing specific growth relationship programs
Determine company presence by routine forecasting marketing financials and industry statistical data
Expand client portfolios by assessing current and future needs within their structure, needs and scope
Evaluate breakdown of competitive market and support build of prospecting lead generation and promotions
Co-ordinate and manage KOLs
Demonstrates extensive knowledge in field of specialization or multiple disciplines to the successful completion of complex assignments
10+ years of successful experience in POC field

Senior Director, Marketing THV Resume Examples & Samples

Lead the THV Marketing Function supporting EMEA to achieve TAVI market leadership, market growth and premium pricin
Provide full operational leadership to the marketing function for all areas of marketing including setting strategic direction, brand planning, product launch & portfolio management, upstream marketing liaison, therapy development, multi-channel management, clinical and economic value based differentiation, field learning and supporting pricing managemen
Own the overall BU marketing plan including all matters related to budgetary oversight, staffing, marketing programs and quality, regulatory & legal compliance
Own relevant brand plans, ensuring a clear and aligned fit between the strategy of the BU, the operating plans established by the various marketing channels and the commercial organization and the specific annual investment plans behind tactics and programs
Develop marketing strategies and plans to expand the market, sustain market share, launch new products and maintain a company image consistent with global category leadership
Develop solid relationships with all Global departments including Global and OUS Marketing, R&D, Logistics, RA/QA, Manufacturing and Customer Service and Business Excellence
Maintain and develop relationships with Key Opinion Leaders including owning and leading the relationships with targeted external scientific groups and partner organisations, including Europa, the PCR family of events, ESC, EACTS, The CCP and the EUGMS
Critically assess and provide inputs to strategic & operating plan reviews and sales forecasts
Provide personal leadership oversight in the performance and development of all staff with a focus on direct-line reporting managers, providing feedback, coaching and performance management as required
University Master Degree (MD, PhD, MBA,) with a strong focus on marketing and / or strategy
Strong business acumen and med tech expertise
Strong organizational skills, with a dynamic analytical approach
Ability to identify potential opportunities and threats
Working knowledge of a complex matrix organization
Self motivation skills and ability to engage others and lead strong potentials and high performers
Ability to quickly move from ideas to actions
English fluent, other languages a plus
Min. 5 years of successful sales and marketing/product management experience ideally in a Pan-European health industry environment
Good medical device or pharmaceutical/healthcare industry experience
Experience in the field of interventional Cardiology is preferred; with an in depth knowledge of the EU market place and KOL’s being a distinct advantage
Background in Sales management would be a plus, with proven skills and results P&L management

Senior Director, Marketing & Activation Resume Examples & Samples

Work closely with sales and integrated marketing colleagues to create cross-platform marketing programs that support sponsorship sales initiatives and meet client KPIs
Collaborate across divisions including digital, talent, designer divisions content producers to develop innovative ideas and marketing programs that support sponsor programs
Work closely with 3rd party vendors in the execution and implementation of brand activations including social media, ad products and marketing/digital production partners
Manage client relationships and expectations throughout the development and execution of programs
Manage the day-to-day work flow, planning, timelines, costs to ensure that all project needs are met on time and within budget
Follow industry insights and trends for assigned categories and share updates in department meetings

Senior Director, Marketing Resume Examples & Samples

Tolerates Ambiguity
Comfortable with Top Management
Informing
Integrity
Interpersonal Savvy
Leadership Skills
Organizational Ability
Professional
Responsible
Excellent written Communication
Multi-Tasker
Bachelor’s degree in Business, Marketing, and/or Communications preferred
Minimum 3 to 5 years’ experience in Marketing/Product Management preferably in the music industry
Good working knowledge of Word, Excel, MS Office, Mailchimp and Powerpoint

Senior Director, Marketing Resume Examples & Samples

Partners with service line clients and the creative team to develop a comprehensive marketing strategy and supporting editorial calendar that drives the right level of engagement and growth for top-line sales
Oversees written and oral communication and the ability to obtain information, apply knowledge of the business, manage the external perspective, edit, and communicate effectively
Oversees design and digital development and the ability to leverage technologies in interactive strategy, trend monitoring, and SEO to advance marketing strategy
Drives team expertise to deliver effective marketing tools that exhibit expertise in services and disease states, demonstrate awareness to the competitive environment, showcase a clear understanding and appreciation for Diplomat’s customer personas, and maintain brand integrity
Accountable for a broad knowledge of the healthcare industry and related regulatory, legal, compliance, and policy requirements
Directs Diplomat’s opinion development in government affairs interests at the state and federal level and ensures that government relations activities are coordinated within the enterprise
Oversees the development of marketing solutions following the agile methodology to meet business complexities and leverage the power of marketing to drive sales
Responsible for integrating diverse channels of advertising, meeting and conference planning, media planning, and services promotion, into the overall marketing strategy to effectively promote the organization
Responsible for the maintenance of a good corporate image and exhibits skill in interacting with media regarding services, promotions, and issues
Responsible for building trust and partnerships to enhance Diplomat’s reputation, drive cultural alignment, and support critical decision making for sustainable, transformational change in the local community
Leverages internal development process and corporate communication to convey messages and influence employees to inform, engage, and align with business strategy
Oversees regular audits, reporting, forecasting, and analysis of client project and toolkit performance, as well as team delivery, and makes recommendations on optimization and improvement plans
Accountable for the broad knowledge of organizational finances and their impact on department business decisions in budgeting spend allocation to effect change and managing to plan
Responsible for participation in professional societies and activities related to the specialty pharmacy industry in general and the marketing profession in particular
Behave Ethically: understand ethical behavior and business practices, and ensure that own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization
Build Relationships: establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization
Communicate effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques
Creativity/Innovation: develop new and unique ways to improve operations of the organization and to create new opportunities
Focus on Client Needs: anticipate, understand, and respond to the needs of internal and external clients to meet or exceed their expectations within the organizational parameters
Foster Teamwork: work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness
Lead: positively influence others to achieve results that are in the best interest of the organization
Make Decisions: assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization
Organize: set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities
Plan: determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results
Solve Problems: assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem

Senior Director, Marketing Technology Resume Examples & Samples

Managing teams (including direct, indirect and matrixed) and project timelines for build and manage environments, extremely detailed oriented and drive via detailed metrics
Must be able to lead a team supporting one or more clients and understand delivery standards
Provide technology delivery leadership in the organization accountable for P&L and time tracking, overall program delivery ownership
Manage career paths by coaching and mentoring direct and indirect reports
Contribute to design and continue improvement of our marketing platforms
Ideally some experience in the Retail Industry Sector
Experience with campaign tools like Unica or similar

Senior Director Marketing Resume Examples & Samples

Leading the entire EMEA Marketing function including a team of 15-20 employees: technical marketing managers, marketing communications, public relations, social media, lead & demand generation, and customer and business intelligence
Continue to further the digital marketing efforts as it relates to a wide range of demand generation activities
Planning, directing, coordinating, and executing measurable regional field marketing plan to achieve sales objectives and revenue targets for all channels in the EMEA
Developing go-to-market strategy in concert with Vice President of Sales EMEA
Working with Central Marketing and Product Line Management to manage new product launch planning and execution for the EMEA
Working with Central Marketing to plan and deliver promotional programs (awareness, demand generation, sales incentive) to achieve expected results
Supporting development and delivery of sales training tools to enable account managers and field application engineers to effectively position and sell the company’s products
Supporting the planning and delivery of partner programs including co-op programs and marketing efforts of channel partners, to generate leads and orders for the company
Directing the planning and delivery of PR and web marketing campaigns to maintain distinct market positioning, and to drive brand preference and customer loyalty
Supporting direct key account lead generation and competitive intelligence
Collaborating with Central Marketing functions responsible for global web, brand, and advertising execution

Senior Director, Marketing Operations Resume Examples & Samples

Provides dependable advice and consultation to the Marketing leadership team, leveraging marketing performance data
Assists the organization in achieving marketing alignment with the corporate strategy
Orchestrates the annual and ongoing marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product / solution objectives
Executes within the marketing automation platform (Eloqua) to deliver campaigns per the request of and in partnership with the Demand Center function
Develops and delivers standardized, consistent, credible, benchmarked metrics and dashboards that demonstrate marketing return on investment
Leads data strategy development and participates in infrastructure deployment, including technology decisions and marketing process governance
Owns day to day operational processes and associated execution (e.g. account creation, response/list loading, data acquisition)
Delivers effective change management and communications for technology implementation, data policy and process re-engineering within marketing

Senior Director Marketing Resume Examples & Samples

Provides exceptional leadership to marketing staff (including marketing managers and product specialists) to
Ten (10) years of marketing and product management experience within the medical device industry and implant knowledge is preferred. A combination of marketing and sales management experience is preferred
Demonstrated ability to develop and execute a franchise strategy. Experience managing product P&L
Excellent communication and facilitation skills, and experience managing KOL forums
Ability to influence at all levels in an organization; excellent collaboration and negotiation skills
Innovative approach with self-motivation and resiliency

Senior Director, Marketing Resume Examples & Samples

In coordination with product managers, develops product proposition strategy and campaign briefings for use by agency partners and across internal marketing disciplines
Ensures integration across marketing disciplines by acting as central strategist and message coordinator for retail, digital and PR teams
Develops and maintains process for cross-disciplinary sharing and message consistency
Guides external media and creative agencies; Ensures advertising agency is delivering quality work related to creative, estimates, timelines, reporting and other necessary tasks
Ensures media agency is delivering on expectations in a timely fashion including estimates, plans, buys, reporting, invoicing and other aspects of agreed to performance requirements
Oversee the annual business planning process and develop final plan to be shared with key internal / external stakeholders
Develop and propose marketing spending allocation by channel to align with the overall strategies and goals set for the department through the annual business
In coordination with Finance, tracks spending by Marketing, Sales and Corporate Social Responsibility
Understands consumer segments by attending focus groups, being immersed in research findings and being actively engaged in field activities
Maintains, tracks, files, and publishes all campaign elements, ensuring compliance with state regulation and retention policies
Develops case studies as way of chronicling best practices after each marketing initiative
Conducts Advanced Notification meetings to ensure lottery partners understand ongoing activities
Performs other required tasks as assigned
10-15 years’ experience with at least 6-8 years of management experience and 6 years in creative or strategic marketing overseeing aspects of Product Management
Business-to-Consumer marketing experience within a fast-paced retail environment is required
Lottery experience preferred

Senior Director, Marketing Operations Resume Examples & Samples

Manage a team of 10 direct reports
Bachelor's degree in marketing, mathematics or business or equivalent relevant experience; MBA preferred
Experience with Aprimo, Unica, Neolane, SAS or other campaign management software solutions is preferred

Senior Director Marketing Innovation Resume Examples & Samples

15 years of marketing/innovation experience with a focus on innovation and brand development
Practical Innovation experience - driving an innovation process from conceptualization through to launch
Brand Development: Understanding of the key fundamentals to developing a brand positioning and all elements of the marketing mix that support the brand. Developing brand architecture, brand guardrails and areas where brand stretch is possible
Strategic Thinking: Ability to think about the bigger picture and set the strategic vision for others to follow
Project/Stage Gate management - Experience navigating a cross-functional organization, developing execution plans, and managing innovation process works from early R&D to market hand-off
Global experience OR interest/curiosity for learning about other countries/cultures
Must be willing to travel 20% of the time

Senior Director, Marketing Operations Resume Examples & Samples

Accelerate eBay's Marketing effectiveness, globally, across channels ranging from digital (email, app notifications, paid social, paid search, affiliates, etc) to emerging (SnapChat, FB Messenger, etc) to traditional like print, radio, television
Provide data-driven recommendations to leverage existing operational capacity and expand/adjust to the needs of the business
Thought partner with multiple executives and teams (Product, GCX, BUs) to provide proactive recommendations for marketing delivery. Within marketing, work with channel owners and CMOs to improve business performance by providing scalable solutions to deliver personalized marketing communications
Supervise ~160 marketing operations professionals in various locations (San Jose, Prague, Zurich, London, Berlin) across a few key functional areas while partnering closely with channel owners, CMOs, CFOs and other key executives across the company
Own the development and implementation of a process that leads to execution of retail, seasonal and programmatic marketing campaigns prioritized by Global Growth and BU leadership
Act as custodian of quality, drive a culture of continuous improvement, lean resource utilization and excellence in operations
Success in this role will mean that Global Marketing Operations is a reliable partner to the business, consistently delivering inspiring digital marketing communications around the world and in scalable ways
A business professional with exceptional functional expertise in digital marketing & operations, and a record of building high trust relationships with the business
Proven collaborative approach, whom openly shares information and is receptive to the ideas of others
Creating and cultivating networks of people across a global and within a matrix organization
Comfortable with executive-level presentations and influence, as well as diving deeper into problem-solving with the team
Analytical data-driven mindset, as well as a business mindset to partner on how to drive the business

Senior Director, Marketing, SMA Resume Examples & Samples

Define and drive the business goals for the product by delivering high quality brand strategic plans for the SMA business (i.e. 5 year brand plans coordinated across medical and market access functions)
Set goal based priorities for the team and each individual team member to ensure alignment with the broader marketing group
Global Launch: Ensure global and affiliate launch readiness for the product around the world
Identify future market dynamics and opportunities to guide/refine the global strategy (integrating competitive analysis)
Work closely with affiliates to integrate global strategy for local market execution in order to achieve brand revenue and market share targets
Partner with Global Finance to understand regional performance dynamics and to evaluate business opportunities. Develop, track, and assess key brand performance metrics. Ensure crisp delivery of metric summaries to leadership
Set and manage the global marketing budget with discipline
Ensure consistent branding and messaging platforms across Affiliates, while considering local market dynamics
Contribute as a thought leader on cross-functional SMA strategy projects that require input from and have implications on functions outside of commercial (E.g. SMA strategy, LCM, publications, Communications team etc)
Cultivate and maintain strong relationships, and demonstrate thought leadership with global cross-functional partners and the Program Team
Prepare brand for competitive product launches. Conduct in-depth competitive assessments in partnership with Business Intelligence team. Create contingencies plans. Communicate plan of action with Affiliates
Navigate senior levels of the organization and cultivate relationships to secure resources and commitment for key functional initiatives
Recognize the need for cross-functional initiatives. Partner with and hold accountable all functions that contribute to the brand results
Understand pricing and reimbursement dynamics across markets to identify access obstacles in context to the launch strategy of product and the life cycle strategy and plan. Partner with the Global Access team to develop recommendations that address market challenges
LI-COM1
10-15 years of commercial and marketing experience in the pharmaceutical or biotechnology industry. Global marketing experience highly preferred. Affiliate in-line marketing experience is preferred, but not required
Ability to identify priorities, align strategic and tactical plans and motivate a team of direct reports and cross-functional partners is required
Experience in development and execution of marketing strategies is a requirement
Experience in rare disease markets a benefit
Experience in managing commercial partnerships
Proven record of driving brand growth despite heavily competitive marketplace
Strong leadership, planning and organization, analytics, decision making and problem solving skills
Demonstrated success in cross-functional leadership and influencing skills
Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver presentations to professionals at all levels within BIIB and amongst our customer base
Must exhibit leadership skills and ability to perform in fast paced environments. Self-starter who functions well independently or within a team

Senior Director, Marketing Resume Examples & Samples

5+ years of marketing experience at a local station with a demonstrated ability to proactively lead marketing initiatives
Knowledge of and/or ability to speak Spanish
Previous experience managing direct reports
Creation and supervision of presentations for the SVP
Creative thinker and ability to collaborate in a creative environment
University degree required
Learn/expand knowledge of relevant software: Cision, Lexis Nexis, Excel, Photoshop, Powerpoint
A strong writing background is required as is knowledge of promo production
Applicants should be self-starters, enthusiastic, flexible, outgoing, professional, detail-oriented and be able to think on their feet
Team-player with previous exposure to senior level executives and managers

Senior Director, Marketing Resume Examples & Samples

Develop integrated multi-channel marketing plans targeting specific audience segments and destinations to achieve key business metrics and ROI
Manage and grow a team of marketing experts to deliver best in class marketing strategy and tactics in North America
Budget management and spend allocation for media mix based on country/brand revenue goals and market growth potential as well as strategic planning
Activate our owners and partners to drive usage of the HomeAway platform and new listings
Launch new and unique pilot marketing programs to explore new business opportunities in the region
Evolve company events and sponsorship strategy in North America to bring the brand to life, engage new customers and current vacation rental suppliers
Drive Brand Awareness and Consideration in the region including growth against competition

Senior Director, Marketing Resume Examples & Samples

The ideal candidate will have at least 10+ years of B2B marketing experience
Bachelor’s Degree required, MBA preferred
Knowledge of the Energy Management industry a plus
Demonstrated track record in the following
Great understanding of marketing excellence activity sets: market analysis/research, customer/prospect profiling, segmentation, lead generation
Brand Management for both external and internal viewpoints
Insight on best practice market research and data analysis and applying to marketing activities
Strategy and design of prospect and customer engagement materials
Customer focused behaviors

Senior Director, Marketing Initiatives Resume Examples & Samples

Understanding the current Smart Source incentive and shelf media platforms: Being the voice of the shopper’s experience, and understanding how industry trends and business needs can shape the next generation of our platforms
Accountable for the ST growth initiatives for core product platforms: This leader articulates the ST growth strategy and priority initiatives, partnering with business line owners of FSI/Media, In-store and Digital, and connecting the dots across the portfolio for integrated solutions
Being a thought leader contributing to a cross-functional team (including Sales, Finance, Operations, Product Development, Technology) in order to scale and launch priority growth initiatives as part of our ongoing business cycle
College Degree in Business or General Management; MBA preferred
10+ years of brand management/development experience
Agile learning, growth mindset and capability required
Understanding of enterprise business cycles and innovation process, and how to launch initiatives at scale
Willing to travel on occasion to NAM’s other offices or for relevant internal or client events

Senior Director, Marketing Resume Examples & Samples

Directs the operations of the Marketing Department ensuring that the
Bachelors Degree in business or marketing. MBA preferred
Minimum of 10 years marketing experience including several years managing a team
Substantial vendor management experience is required with annual billing of at least $5 million
Excellent communications, presentation, writing and interpersonal skills are required
Significant experience leading the development of brand positioning is highly desirable particularly in an entrepreneurial, fast growing organization
Significant experience in online marketing is highly desirable
Experience leading the creative development process and program execution

Senior Director, Marketing Resume Examples & Samples

Bring your proven marketing demand generation and channel leadership, acumen and expertise to lead the Small and Midsize Business Marketing team to successfully forecast define strategies and execute data-driven integrated marketing programs that reliably deliver the pipeline needed to achieve both market share and sales goals
Implement champion-challenger strategies to maximize the output of the highest performing programs while continually adapting to market and competitive conditions by testing and replacing underperforming campaigns and programs
Lead a shared service-style organization that works effectively, cross-functionally and within a matrix organizational structure to partner and collaborate with specialized marketing functions to develop a comprehensive Demand Generation and Channel marketing plan and successfully execute at every stage of the buyers journey from initial awareness through conversion
Lead, coach, develop and support the growth of a world-class marketing team that scales, evolves and thrives as the business grows and the market matures
Drive targeted marketing initiatives that achieve their forecasted results and can be relied upon by the sales organization to deliver quality pipeline that delivers high conversion rates and revenue goals
Infuse marketing vision and expertise based on your prior success leading successful nurture programs, lead scoring initiatives, integrated marketing campaigns, high performance/high results campaigns with record-breaking ROI, revenue or market penetration results with rapid delivery and response times
Proven business thinker with solid strategic skills and capacity to understand the business from a market and P&L perspective
Proven track record of driving lead generating activity, which resulted in increased revenue
Ability to work cross functionally with peer group of senior and executive leadership in order to achieve goals
Background or capabilities in people development, growth, and building a corporate culture through training, objectives and coaching, and corporate compensation planning
Financial modeling and analytical skills for the development of offers (pricing and margin analysis)
Effective at coordinating efforts across a diverse organization in the execution of key initiatives
Minimum of twelve years in a sales/marketing management position with experience in business to business marketing of cloud or high technology products or services
Experience delivering solutions in a services model to SMB clients is desired
Solid CRM, Analytic and marketing automation background (Salesforce.com, Eloqua or Marketo, lead scoring, predictive analytics tools)
BS/BA in Marketing or equivalent experience; MBA is strongly preferred
Ability to pass a background check

Senior Director Marketing Resume Examples & Samples

Develops unique marketing programs and strategies which build upon the broader mid-market GTM strategy
Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control
Is accountable to weekly and monthly business reporting for marketing enabled pipe, and reports on this on a weekly/monthly basis to the Sales Director/Vice President
Is a key spokesperson for the marketing organisation within his/her pillar
Aligns closely with the digital marketing organisation for the implementation of campaigns
Leads and provides insights into digital and marketing content for key product pillars
Develops a total understanding mid-market target audience and data opportunities
Contributes to the line-of-business and geography marketing strategy
Actively develops new approaches and opportunities for expanding company business base
Acts as a liaison with senior management to ensure that marketing activities are in support of sales plans
Directs marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography
Manages relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives
Leads a strong and accountable marketing team across APAC
Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders, providing leadership and support to his/her own team
Provides effective performance management: sets clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year
Manages the activities of the staff according to overall marketing strategies and budgets
Implements organizational changes in line with changing business & market needs
10-15 years full-time experience in mid-market sales / marketing
Hands-on with the numbers, able to present leads/pipeline/revenue funnel
IT marketing experience required
Solid understanding of social media and the digital landscape of the future
Experience delivering mid-market messaging using storytelling to define and produce a marketing solution
Strong communication, relationship management, organizational and project management skills
Ability to identify opportunities for growth
P&L experience/knowledge
Bachelor's degree or equivalent in a related field

Senior Director, Marketing Resume Examples & Samples

Provide strategic leadership for brand architecture and positioning
Drive audience and engagement/retention to MLG products through social, paid media and other digital channels
Create and maintain a strong executive team presence and work collaboratively with other teams
Partnering with Finance and Business Intelligence to define key performance metrics
Prioritize resources, make data-driven decisions and deliver against success KPIs
Work closely with colleagues across Activision Blizzard to lead integrations and collaborate on esports initiatives
Hiring, mentoring and managing consumer marketing and audience development teams
Manage agency relationships as necessary for marketing initiatives
10+ years of experience in marketing, with a major emphasis in consumer marketing focused on brand building, social and email with a media brand
Strong multi-channel, digital marketing experience launching original content
Deep understanding of social media platforms
Experience utilizing data-driven user and platforms insights in marketing campaigns and creative
Expert level presentation skills to all audience levels
Bachelor’s degree in Business, Marketing or a closely-related field
Equal parts creative and scientist, with an appreciation for building a marketing team with bench strength in both
A tendency toward inspirational ideas that stretch imaginations
MBA from a top-tier institution
Active gamer and gaming enthusiast
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