Manager Marketing & Product Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the manager marketing & product job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

G Raynor

Gillian

Raynor

638 Quinn Hollow

Los Angeles

+1 (555) 697 6369

638 Quinn Hollow

Los Angeles

Phone

p +1 (555) 697 6369

Experience Experience

San Francisco, CA

Manager, Norton Product Marketing

San Francisco, CA

Borer Inc

San Francisco, CA

Manager, Norton Product Marketing

Manage agency partners that provide app store optimization (ASO) services
Create, target, and segment mobile product marketing plans and communications
Develop product value proposition and positioning to differentiate Norton in the marketplace
Support manager in business review meetings
Develop, evangelize, and drive deployment of global go-to-market plans for assigned mobile products in the Norton product portfolio
Execute and help evolve the Norton Mobile strategy
Manage app stores marketing, sales and optimization – Google Play, Apple

Phoenix, AZ

Marketing Product Life Cycle Manager

Phoenix, AZ

Abshire-Schmitt

Phoenix, AZ

Marketing Product Life Cycle Manager

Establishing a control mechanism to ensure improved process deliver expected results and continuous improvements are made
Improve processes affecting their workgroup and interfaces; e.g., forecast system, obsolesces process with retailers
Regularly recommend adjustments to telemarketing strategic direction to senior management
Working with business units and regions to optimize telemarketing vendor selection and management
Prioritizing and directing recommended improvements
Often create innovative solutions to enhance telemarketing operations
Present key findings to Senior Management

present

Houston, TX

Manager, Advanced Services Product Marketing

Houston, TX

Lindgren, Boehm and Bartoletti

present

Houston, TX

Manager, Advanced Services Product Marketing

present

Works independently with only minimal management oversight
Develops service-level messaging to educate internal stakeholders and external market of offerings and capabilities
Serves as a resource to SPM teams for service and offer name development, as well as other aspects of marketing and brand compliance
Supports Global Portfolio Management through priority initiatives
Understands competitor's positioning and strategies and develops Cisco competitive strategy and positioning
Makes or successfully influences all tactical and many strategic decisions
Resolves cross-organization process issues and focuses on process improvement

Education Education

Bachelor’s Degree in Marketing

Rowan University

Bachelor’s Degree in Marketing

Skills Skills

Ability to prioritize multiple activities and complex projects simultaneously and hold people accountable to deliver results
Ability to partner effectively and influence key stakeholders on all levels across the organization to drive alignment of
Strong presentation creation skills - particularly with PowerPoint
Ability to interact diplomatically with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
Excellent project management skills, including managing and orchestrating participants within and outside of the
Communications team and be accountable for meeting expectations of on-time, on-budget, and error-free delivery
Becoming the knowledge authority on Alliance Data's tools, capabilities, systems, and processes
Ability to interact diplomatically and redirect conversation as necessary with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
Action oriented, independent work and creative thinker with an eye for detail and accuracy
Ability to maintain confidential information

Create a Resume in Minutes

15 Manager Marketing & Product resume templates

Read our complete resume writing guides

Marketing Product Life Cycle Manager Resume Examples & Samples

Assessing current telemarketing operations, processes, procedures and vendor management. Driving a systematic approach to process improvement for the “to be” future state of telemarketing operations
Working with business units and regions to optimize telemarketing vendor selection and management
Measuring telemarketing vendor and HP inside telemarketing representative performance
Defining measuring and analyzing “as is” state of telemarketing across all GBUs and regions
Prioritizing and directing recommended improvements
Developing project management plans, perform scope planning and definition, create WBS, and schedule, estimate cost and establish budgets, define human and material resources required, develop communications and governance plans, establish Quality Plan, develop Risk Response matrix
Establishing a control mechanism to ensure improved process deliver expected results and continuous improvements are made
Collaborate with GBUs to get their buy in for needed change
Present key findings to Senior Management
Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions
Seen by sales and marketing teams as an expert in the telemarketing operation and regularly is called on to defend the benefits
Regularly recommend adjustments to telemarketing strategic direction to senior management
Often create innovative solutions to enhance telemarketing operations
10 years minimum experience within information technology field preferred
Expert level skills in Excel. Knowledge of Excel macros a plus
Knowledge of SafesForce.com
Ability to present quantitative findings in straight-forward, non-technical language to executive audiences
Comfort in presenting information to large groups and across departments
Able to work collaboratively
Capacity for out-of-the-box and strategic thinking
Experience in seeing multiple projects to completion at the same time while meeting deadlines
Experience with MRM such as Aprimo not required but a plus
Strong grasp strategic decision making a plus
Exceptional writing ability
Capacity to provide both analysis and writing samples of past work

Manager, Product & Solutions Marketing Resume Examples & Samples

A four year degree is preferred with 5+ years of work experience in a sales, marketing and/or project management related function
Demonstrated success in collaboration across functional teams, negotiation in a matrixed organization, building strong relationships with business partners and designing creative solutions are experiences needed to insure success in this role
Very strong project management skills, oral and written communication skills, and attention to detail are critically important
Candidate has prior success with taking intelligent risks and is comfortable working autonomously
Knowledge of the insurance business is a plus

Marketing Product Development Group Manager Resume Examples & Samples

Lead a high performing digital marketing solutions team
Develop and deliver digital marketing solutions and strategies, encompassing infrastructure responsibility of data management platform and development responsibility of site tracking/tagging, big data staging, digital campaign tracking and reporting automation across all internal and external sites leveraged for NA Citi Cards marketing
Deep understanding of web analytics tools, provide insights as well as lead enhancements related to digital tags and tracking that leads to actionable insights and/or customer experience improvements
Develop and deliver a Big Data solution leveraging Hadoop based technology and associated tools and integrate with state of the art digital onboarding and ad-serving technology
Oversee the onboarding and performance of various inventory sources (SSPs, Exchanges, and Networks etc.)
Research, negotiate terms, author contracts and manage relationships with key 3rd party martech and adtech providers (e.g. Bluekai, LiveRamp, Google/DoubleClick, Acxiom etc.) for new development activities
Partner to build the digital reporting and feedback loop in order to facilitate the sharing of campaign results between digital distribution and analytics platforms
Build the integration and processes to enable the sharing of data and model code between digital campaign and analytics platforms
Lead the data management efforts to ensure there is common naming conventions and data synchronization across the various systems at play
Partner with Marketing Onsite & Offline Solutions team to ensure any Cards IT development is done in concert with the larger digital and analytic requirements
Understand the big picture, and be able to conceptualize complex martech & adtech solutions, lead architectural design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation
Understand the business process and adtech solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
Work with outside vendors and internal teams to develop martech & adtech solutions/process; oversee outside vendors deliverables
Interact with other teams within the Cards organization on matters regarding processing standards and procedures, MIS requirements, statistics, knowledge discovery and data modeling
Keep senior management updated on the initiative status and be able to understand and communicate technical details in business language
Maintain a close working relationship across various functional areas – Marketing, Digital Experience, Credit Policy, Decision Management, and Technology – in ensuring timely response to business needs and requests
Evaluate gaps in capabilities, data or partners required to deliver digital strategies
Assist in the design and development of a scaled customer centric solution; and building marketing process integration roadmap for same
Anticipate, redirect, organize and oversee the development of resources as necessary to meet strategic objectives, special projects and initiatives in their respective specialty areas
Bachelor's degree required, Master's preferred
10+ years of direct, relevant experience in martech/adtech, site tracking/tagging, digital marketing solutions and business consulting role, preferably in financial services
10+ years experience with overall project responsibility for large-scale projects
10+ years leadership experience with coaching and leading a team
Advertising agency and media experience
Marketing automation experience
Experience with technology and ability to facilitate communication between business and tech teams
Experience with and strong understanding of technology development methodologies, e.g., waterfall, agile development
Experience working in both small startup environments and large corporate environments preferred
Conversant with current trends, tools, vendors, and solutions in digital marketing
Team player, leader with excellent interpersonal skills and ability to influence, collaborate and communicate across executive and all management levels, across lines of business, internal resources and external vendors
Comfort level operating in matrixed environment and managing ambiguity. Proven track record of change management and transformation
Be a self-starter and a quick learner

Senior Manager, Product Segment Marketing Resume Examples & Samples

Drive GTM strategic planning and execution for Business Solutions with direct accountability on Security/Trusted Cloud, Offers & Promos, 3rd party Manufacturing, Retail, Professional Services, and Banking
Lead Product segment GTM strategy and execution in the field through partnership with extended Marketing & Sales
Influence segment messaging focus of campaign and content strategy and ensure accuracy and relevance in the product story
Delivers on segment marketing performance and advocates on marketing performance metrics to achieve Scorecard metrics
Provides input into the Exec reporting dashboards by campaign source
Influences one source of truth for reporting on business performance (align on cross functional performance metrics)
Guide the development of SMB specific product positioning and messaging that differentiates Microsoft Solutions understanding customer needs, product roadmap, market trends, and competitive forces
Be the Voice of the Field to key SMB stakeholders and product teams
Review of field marketing plans and results, providing guidance on how to improve the sub marketing performance by product
Collaborate with Sales to understand ongoing enablement needs; create and execute an enablement program across training, competitive counter-tactics, and product education
Be an expert with respect to the SMB segment and Voice of our Customers
Executive maturity and influence
Understanding of B2B Marketing, Modern Marketing and Microsoft key processes
Self-starter and comfortable dealing with ambiguity
Ability to shift between strategy and execution
Bachelor’s Degree in Marketing, Management Consulting, or related field required
10+ years of proven success in Product Marketing roles
Ability to work under tight deadlines and prioritize several complex projects
Strong Customer connection
Change agent and innovation leader in product marketing
Experience managing cross org planning and budgets
Some international travel required

Manager, Product Development & Marketing Resume Examples & Samples

Partner with the Product Development & Marketing Director to develop and execute the product strategy for the Practice(s) and drive pipeline planning for the product portfolio throughout the products' lifecycles
Execute marketing strategies for the product portfolio, including target audience, positioning, competitive set, pricing and packaging
Gather information on needs assessment and client satisfaction and use it as input to product strategy decisions and to requirements for new products/existing product enhancements
Actively monitor industry trend, conduct market visits, and communicate relevant updates to the Practice on a regular basis
Actively monitor the competitive landscape and maintain a current assessment of offerings and positioning relative to NPD.Develop the training and user support materials for each new product
Interact with several cross-functional groups including Sales, Commercial, Retail Business Group, Operations, IT, and Research Science to achieve objectives
Assist in meeting established revenue goals for product portfolio, in collaboration with the Practice
Minimum of 5 years of experience in developing new products, including business plans and product requirements
BA/BS or equivalent, preferably in Marketing, Business Administration, Business Intelligence or related discipline
.Marketing Research experience, with POS and/or Consumer data on client side or supplier side a plus. Experience working with fashion industry and related companies is desirable
Strong understanding of data and analysis, with experience using consumer research, sales, and/or marketing data
Proven ability to understand the features and benefits of products and explain the uses of these products to colleagues and clients with regard to their particular needs
Proven ability to analyze customer needs and goals to assist in generating thoughtful, creative proposals that exceed customer expectations and expand revenue opportunities
Highly proficient in all MS Office products. (Strong Excel, PowerPoint, Word)

Senior Manager, Ad Product Marketing Resume Examples & Samples

Work closely with Creative Strategy, Insights, Product and other other teams to develop compelling advertising product based solutions for Sales to bring to market
Create collateral documents for Sales that describe in crisp and engaging ways how The New York Times advertising products can solve marketer needs
Collaborate with cross-departmental teams to create and communicate effective roll out plans for new advertising products
Evaluate advertising product requests by analyzing technical, inventory and revenue perspectives
Coordinate mockup creation with relevant teams as needed for Sales collateral
Assist Creative Strategy with client requests on an as-needed basis
Create and/or maintain inter-departmental documents
Stay abreast of the advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities
5 years of experience as a marketer, sales planner or communications specialist
Design skills a plus
Strong interpersonal skills and ability to work across different teams/departments
Ability to write clearly and without jargon
Passion for The New York Times brand
Avid consumer of media, all types
Thick skin and top notch sense of humor

Manager of Metasearch Product Marketing Resume Examples & Samples

Create compelling value propositions and go to market plans to maximize hotel enrollment in the program, including program packaging and pricing
Streamline and optimize internal enrollment, campaign management, and quote to cash practices to maximize hotel presence on key Metasearch channels and grow corresponding TravelClick revenue
Own day to day relationship with key Metasearch partners, with focus on growing opportunities for TravelClick’s hotel portfolio and understanding Metasearch partner development plans and implications for TravelClick hotels
Lead TravelClick’s ongoing Metasearch product roadmap, including new channels and product enhancements
BA/BS Degree, MBA preferred
5+ years of experience in product marketing, hospitality industry and/or technology experience a plus
Experience working in B2B marketing, with success operating in a sales driven culture
Proven thought leader, leveraging data and analytical approach to shape strategies and go to market plans
Action oriented, addressing challenges and opportunities proactively
Bright, quick, pro-active decision maker with strong people skills, who can adapt quickly to the company's operating environment and capture the trust and respect of colleagues at all levels

Manager, Norton Product Marketing Resume Examples & Samples

Collaborate with key internal stakeholders to develop and execute strategy and tactics that leverage digital, mobile ecosystem (platforms, apps, carriers, partnerships) to promote and extend Norton App distribution
Set SMART goals for overall strategy and specific programs
Launch, manage and optimize product growth campaigns across multiple channels, targets, geos and demographics
Determine/plan for A/B testing and optimization where relevant
Effectively collaborate with internal and external partners to efficiently drive campaign performance
Create, target, and segment mobile product marketing plans and communications
Manage app stores marketing, sales and optimization – Google Play, Apple
Execute and help evolve the Norton Mobile strategy
Directly responsible for sales and sales optimization in app stores of Norton Apps
Manage agency partners that provide app store optimization (ASO) services
Product marketing responsibilities for select Norton consumer mobile apps
Using research, identify gaps in mobile portfolio and target opportunities to expand Norton brand footprint and revenue
Deliver marketing assets/tools for assigned mobile products in the Norton portfolio
Develop, evangelize, and drive deployment of global go-to-market plans for assigned mobile products in the Norton product portfolio
Speak with customers in their vernacular/language
Coordinate all strategic activities with online and offline marketers, customer service agents, IT, and other departments as necessary
Monitor business results and drive plans to help ensure that business objectives are met
Closely monitor, measure and report on campaign performance and conduct ad hoc campaign/channel analysis

Manager, Product Development & Marketing Resume Examples & Samples

In alignment with the overall Product strategy, design customized and repeatable products for the Technology Sector that will assist clients through new product ideation, consumer targeting, marketing effectiveness, execution launch and in-market refinement to drive revenue
Interface directly with clients and the sales and account management teams to identify key market needs , industry trends and competitive landscape to support product strategy recommendations and define requirements for new products
Support product strategies for new products, including target audience, positioning, competitive set, pricing and packaging and revenue estimates
Oversee the end- to-end product development process working with multi-disciplinary project teams; opportunity to be product leader on smaller initiatives
Help to set and execute the “go to market strategy” for new product launches and work with the commercial and Corporate Marketing teams on launch programs to clients
Communicate product roadmap to internal and external stakeholders
Bachelor’s degree in Marketing or related field with 5-8 years of experience within market research, client services, account management and product development. Technology industry experience preferred
Experienced with strategic product life cycle practices such as market/client assessment, competitive analysis, pricing, positioning, go-to-market strategies, etc
Practiced with data products; able to work with data, analyze, and illustrate product concepts
Understands the features and benefits of products, and able to explain the uses of these products to colleagues and clients in a clear and concise manner both written and oral
Client-oriented with strong relationship-building and listening skills; ability to effectively discern and deliver on client needs
NPD is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

Product Marketing & Enablement Manager Resume Examples & Samples

Internal Enablement - Manage end-to-end fraud sales enablement initiatives, including supporting the development of the strategy, sourcing and developing content, tuning messaging, implementing programs, creating learning tools and defining best practices
Strategic Marketing Support – Support strategic marketing activities associated with the planning and implementation of regional field marketing efforts aligned to the overall global and regional sales and marketing strategy
Demand Generation Support – Support the strategy and generation of regional marketing programs that drive demand and retention for the fraud solutions, working with fraud community to help understand the regional needs and assist in roll-out and uptake throughout the regions
Content Production - Create messaging and content for collateral and sales tools to communicate the value proposition to the regional sales teams, and develop the sales training tools to support the selling process. Thought leadership content to include solution briefs, whitepapers, thought leadership articles, social media content and more
Internal Communications – Create comprehensive internal communications programme to develop regular and on-going fraud communication channel for the EMEA/AP regions. Programme to include monthly newsletter, sales updates, SharePoint site content creation and upload, maintenance of extensive regional database, and more
Enablement Events Management – Manage an annual enablement events programme working with the BU and industry leads as well as Global Fraud Product Marketing. Feed into regional events recommending appropriate third party events and providing expert resources to support SAS Forums, enablement and training activities, webinars and more
Competitive Analysis – Working closely with the Global Fraud Product Marketing, maintain a view of the competitive landscape for EMEA/AP and disseminate information across the regions
Budgetary Responsibility - Assume budgetary responsibility, including tracking and reporting, for the assigned product marketing enablement activities
Staff Management – Potential to manage at least one marketing/enablement resource. Responsibilities to include the recruitment and on-going development of direct reports

Senior Marketing Product Development Manager Resume Examples & Samples

Provide actionable insights and recommendations, utilizing a wide range of digital data sources, to senior business leaders in marketing, digital distribution and other parts of the organization
Develop and execute comprehensive learning agendas that inform strategic business decisions and tackle the key business questions to which stakeholders need answers
Collaborate with senior leaders to creatively test new experiences, in a structured and statistically sound manner
Lead meetings with senior business partners to present analysis, insights and recommendations
Demonstrated Experience (“DE”) developing critical insights to drive strategy across initiatives related to digital marketing, user experience design, customer acquisition, digital purchase and service funnel optimization, audience segmentation and new product launches for an asset management and investment brokerage organization
DE designing measurement strategy and implementation using Adobe Digital Marketing Suite analytical tools -- Reports & Analytics, Ad-Hoc Analysis, Report Builder, Analysis Workspace and Data Warehouse -- leveraging centralized tag management systems that beacon tags to both on-premise and off-premise data warehouses
DE applying advanced modeling techniques -- regression, clustering, segmentation and classification -- using SAS, SPSS, Answer Tree and HADOOP for digital analytics
DE analyzing and modeling unstructured data and applying statistical inferences to analytical findings

Product Marketing & Industry Solutions Enablement Manager Resume Examples & Samples

Ongoing Field Enablement:Plan & facilitate regular field enablement webinars, educational modules, and other enablement efforts
Field Communication: Plan & execute regular written updates regarding ongoing activities and the availability of relevant assets
Resource Development Planning:Maintain plans and facilitate delivery of content, videos, demos and other materials to support various stages of the sales cycle
Resource Packaging: Develop thoughtful resource packaging to enable an integrated view of otherwise disparate content
Software Sales & Marketing Methodology
Field Enablement and/or Education Services
Creation and Supervision of Webinars
Ability to Work Within a Virtual Team

Senior Manager, Product Mgmt & Marketing Resume Examples & Samples

Define a data-driven program vision, develop business cases and requirements, and prioritize competing opportunities
Champion the vision and strategy with internal and external teams, including senior leadership
Build and develop a multi-function team that understands customer (vendor) needs, defines clear project plans and executes to high expectations in a fast-paced environment
Interact with stakeholders at multiple levels, and dynamically lead business, product and program teams to define and deliver solutions
Anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance business needs versus technical or operational constraints
Lead our vendor segmentation, vendor-facing marketing strategy, positioning and development
Build metrics/reporting/analytics to track and respond to vendor acquisition, engagement and retention
10+ years of product management and/or marketing experience including market segmentation and customer insights, offering design, messaging/positioning development, pricing, product development and product launches
5+ years leading teams
MBA Preferred
Outstanding interpersonal skills - decisive, action-oriented, and able to motivate and inspire others
Strong analytic approach and bias for data-based judgment. Experience leveraging customer insights to drive product decisions
Demonstrated ability and willingness to operate autonomously, roll up sleeves and execute to get the job done; general manager / owner mentality

Product Marketing & Campaigns Manager Resume Examples & Samples

Work closely with the local marketing teams in region and agencies to ensure high quality and timely execution of marketing initiatives that apply across multiple countries
Drive alignment and transparency of all local marketing activities and sales needs with the EMEA PMM and Demand Generation team and ensure the latest content and messaging is being used and adapted to local Growth market needs
Spot and implement ongoing campaign optimisations; including ad, landing page testing, execution and analysis of A/B tests
Measure everything. Track and analyse campaign effectiveness to determine ROI and prioritise resources across all countries in the Growth Markets cluster. Own and share the analysis and reporting on the success of collective demand gen efforts
Own content strategy for large events and supporting in-country event managers with product positioning, messaging, content and customer stories for small events
Review customer stories across segments and regions to ensure they are on brand and product message
Be a spokesperson positioning our Clouds during Customers EBCs and Customers Visits
Drive and communicate about new product launches from start to finish to build awareness for new product features and functionality in EMEA. Work with local PR and Analyst Relations to engage industry influencers in the various countries
Leverage the compelling content, training and visual presentations from the EMEA PMM team to help our Sales teams in the Growth Markets create and close pipeline
7+ years successful hi-tech marketing, preferably in Product Marketing and Campaigns roles
Experience orchestrating and measuring an array of marketing tactics including events, webinars, SEM, display advertising, retargeting, paid social and email marketing
Ability to be diplomatic in working with various stakeholders to create a holistic view of their plans without denying the value of their customized initiatives
Creative thinker, self-motivated and results-oriented, strong analytical and communication skills, a natural team player
Bachelor's degree or equivalent experience
Stellar public speaking & story telling skills
Fluency in Spanish, Italian or German will be considered a plus
Master's degree is a plus

Senior Manager, Enterprise Product Marketing Resume Examples & Samples

Partner with our Senior Product Manager to drive product and marketing strategy for our Enterprise solutions
Cross-functionally drive demand, brand awareness and go-to-market strategies
Execute and optimize marketing strategies to drive demand and take new products to market (positioning, audience sizing, promotions, messaging, etc.)
Own all competitive research and data analysis to lead differentiation via pricing, packaging, positioning, and user experience
Grow end-user product adoption through product enhancements and marketing campaigns
User insights - be the expert of your end users and provide feedback loop into the product team on any insights on how to improve the overall experience
7+ years of marketing experience (3+ years of enterprise product marketing experience)
Proven success bringing complex products to market in a simple and high impact way
Proven success working with the product team throughout product life cycle (informing design given user insights/data, fully integrated marketing launch, sustaining the product (incorporating user feedback loops etc))
Proven success in driving lead generation with an enterprise sales team
Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively
Analytical thinker and experience in data-driven marketing
Results driven with the ability to analyze complex data to inform strategic decisions
Thrives in a fast-paced environment with a bias to action

Manager of Product Marketing Location Intelligence Resume Examples & Samples

Develop 3-year strategic and 1-year operational marketing plans for the Location Intelligence enterprise portfolio (Big Data, LI for Business Intelligence, etc.), focused on building market awareness and driving pipeline
Support corporate strategy development of API and SaaS strategies
Identify and drive new channel opportunities for this portfolio, working closely with the Partner and Tech Innovation organizations
Collaborate closely with matrixed marketing organization (web, digital, demand gen, social)
Leverage social media to support influencer and thought leader position; actively participate in corporate social media channels
10+ years marketing & communications experience with at least 5 years of product marketing experience, including APIs

Product Marketing & Messaging Senior Manager Resume Examples & Samples

Product messaging and positioning: develop a differentiated outcome-oriented message, narrative, and position that differentiates Dell EMC in a crowded market
Impactful, concise, collateral and tool development: Anyone can tell their story in 10,000 words – can you do it in fewer than 1,000?
Sales enablement : communicate the value proposition of the products to the sales team and develop the sales tools to support the selling process
Demand Generation strategy: plan and support the server marketing campaigns globally with your insight into cutting edge content marketing strategies and vision
Market & competitive intelligence: be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Crisp clear communications: ability to tailor our message to different audiences, communicate compellingly in written, verbal and graphical form and persuade others to your point of view
Undergraduate degree and 10+ years of relevant experience or Graduate degree and 6+ years relevant experience
Experience in marketing, evangelizing and/or selling technology to enterprise and commercial buyers
Demonstrated experience building strategic and product-level messaging
Proficient in Microsoft Office, especially PowerPoint and Word. Graphical design and/or HTML helpful
Excruciating attention to detail
Strong leadership and project management capabilities
Demonstrated communications & persuasive skills

Manager, Measurement Product Marketing Resume Examples & Samples

Manage a high-performing team across Menlo Park and Seattle
Partner with Sales and Client Measurement leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
Effectively communicate with Sales and Client Measurement leadership to distill and surface market feedback to product, engineering, and design teams for new and existing advertising products
Drive best practice creation & implementation of solutions
Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs
8+ years professional experience in digital technology, advertising, or marketing analytics
Product marketing experience in the web technology sector and demonstrated ability to contribute at strategic, operational and tactical levels
Experience with marketing measurement and analytics products, services, and standards
Experience mentoring and leading a team

Manager, Advanced Services Product Marketing Resume Examples & Samples

Develops technology-specific strategic value messaging platforms featuring value propositions and strategic differentiators
Creates offer-level Sales Proposal Templates
Interlocks with teams including Field Enablement, Services Marketing, and Business Development to bring content in the value messaging platforms to life
Supports Global Portfolio Management through priority initiatives
Serves as a resource to SPM teams for service and offer name development, as well as other aspects of marketing and brand compliance
Evangelizes portfolio strategies to internal stakeholder, sales teams, and external partners
Synthesizes complex technical and market issues, develop insight into and solutions for those challenges and gain acceptance and commitment from others
Examines new market and technology messaging and proposes action
Integrates customer and market requirements into technology market messaging
Understands competitor's positioning and strategies and develops Cisco competitive strategy and positioning
Resolves cross-organization process issues and focuses on process improvement
Ensures the success of service roadmap and initiatives
Works independently with only minimal management oversight
Leads teams to complete projects and major initiatives using judgment and experience
Develops service-level messaging to educate internal stakeholders and external market of offerings and capabilities
Understanding of professional services market and/or technology markets (Cloud, Data Center, Networking, Security, IOT, Collaboration)
Makes or successfully influences all tactical and many strategic decisions
Must have ability to 'think outside the box' and have willingness to do whatever it takes to get the job done right
Team player with strong communications, interpersonal, persuasive and negotiation skills
Thinks collaboratively and communicates effectively with people at all levels and a global team
Ability to instill a sense of shared vision
Experience working with and presenting to Customers, Executives and Senior Leaders
Demonstrates effective written skills including the ability to create and deliver compelling presentations to diverse audiences including executive management, prospects, customers, salespeople, engineering and partners
Demonstrates ability to effectively formulate and drive strategic initiatives and manage multiple deadline-driven projects simultaneously

Senior Manager, IoT Product Marketing Resume Examples & Samples

Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand use cases and test new features and concepts
Own the IoT market and competitive analysis for targeted vertical IoT market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
Specify and drive the creation of vertical-specific collateral for marketing and sales, and provide support in training the Commercial team
Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
Regularly communicate vertical market findings to Product Management, Engineering, Commercial team, and the broader IoTBU & other ARM business units
Gain visibility at the IoTBU management team level by interfacing with directors and executives, and represent the Senior Director, IoT Products on internal ARM and IoTBU calls, as needed
Education & Qualifications

Product Marketing Portfolio Manager Resume Examples & Samples

Demonstrate domain expertise by industry, profession and IBM's growing suite of capabilities including business consulting and technology services, digitally delivered solutions (XaaS) as well as on-premise offerings
Accountable for capturing market share and delivering on revenue and signings growth targets by creating best-in-class integrated, digital-first marketing and communications campaigns
Responsible for bringing the strategy to life through thought leadership, branding, events, digital, client stories and ultimately, advocacy across all channels
Collaborate with external partners and broaden and/or strengthen working relationships that drive greater marketing and communications effectiveness and efficiency
Apply design thinking and agile practices in daily work across multi-disciplinary teams
3+ years of strategic marketing experience with high tech or industry leading companies
Understanding of and demonstrated experience targeting C-suite and Line-of-Business (LOB) audiences
These roles are located in the IBM office in either New York City, New York or in Austin, TX
Ability to translate market trends and performance into actionable insights for competitive advantage
Inspirational, collaborative style; the kind of person others always look to for ideas
Relishes debate, finds possibility where there is none, and has strong vision for the future
Ability to understand and define what end to end strategy and execution plan
Ability to analyze campaign performance and apply these insights to optimize campaign design / performance and course correct in process

Product Marketing & Market Development Manager Resume Examples & Samples

Drive Demand Creation Design-Wins activities in close cooperation with Intel Sales and Distributors
Establish and manage relationship with key customers ODM / OEMs and partners
Next to Ethernet, you will have the chance to support other CHD Components business segments Media, Voice and SmartHome in the region
First level of escalation on customer issues technical / commercial
Working closely with engineering to deliver products in time and helping to optimize resource utilization
Leads and motivates the technical teams by providing vision, clear goals and deliverables
Works with field to provide quarterly demand forecast and next year's "Plan" targets
Manage and support field training

Manager, Portfolio / Product Marketing Resume Examples & Samples

Create, develop and implement category strategy that cover product, price, promotion and channel strategies that maximize product sales and market share
Create sales enablement content and materials to enable all channels (direct, indirect, e-commerce) to succeed in converting opportunities into sales. He/she is the expert in the product category and provide the category voice and expert to the sales team
Working collaboratively with Field Marketing team to develop GTM plans by countries and define marketing analytics, KPI’s and create dashboards and reports to measure all aspects of program/process
Work closely with the Demand Center Team to optimize the database marketing campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance. Proper hand-off should be developed
Collaborate with the Digital Product Marketing team for upsell / cross-sell into MHE digital platforms / products
Develop deep customer understanding and insight through market research, customer visits and close collaboration with business and product teams. Understand how to optimize the complete customer experience across multiple channels from awareness to order and post-sales support
Bachelors/Master’s Degree, university degree or equivalent
At least 4-5 years of experience in marketing, business development and/or marketing communications roles
Market research skill set – market segmentation, communications and tactics validation
Demonstrated workings and understanding of key marketing tactics – direct sales, event marketing, thought leadership, channel marketing, best practice marketing automation
Education or Software marketing background

Senior Manager IOT Product Marketing Resume Examples & Samples

Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Connected Buildings-focused use cases and test new features and concepts
Own the IoT market and competitive analysis for the Connected Buildings market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
Specify and drive the creation of Connected Buildings-specific collateral for marketing and sales, and provide support in training the Commercial team
Be a vocal and visible evangelist of ARM’s mbed IoT Platform in the market segment, working closely with the Marketing Programs team to support trade shows, analyst meetings and inbound/outbound marketing initiatives
Regularly communicate segment market findings to Product Management, Engineering, Commercial team, and the broader IoTBU & other ARM business units
Develop strong working relationships across IoTBU and global ARM organizations to identify issues and overcome roadblocks
Gain visibility at the IoTBU management team level by interfacing with directors and executives, and represent the Senior Director, IoT Product Marketing on internal ARM and IoTBU calls, as needed
Travel up to 1/3 of the time globally

Senior Manager IOT Product Marketing Resume Examples & Samples

Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Transportation & Logistics-focused use cases and test new features and concepts
Own the IoT market and competitive analysis for the Transportation & Logistics market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
Specify and drive the creation of Transportation & Logistics-specific collateral for marketing and sales, and provide support in training the Commercial team

Senior Manager IOT Product Marketing Resume Examples & Samples

Engage directly and thoroughly with IoTBU engineering and commercial teams as well as lead regular meetings with customers to understand Utilities-focused use cases and test new features and concepts
Own the IoT market and competitive analysis for the Utilities market segments, including forming a task force to collect actionable IoT market intelligence from multiple sources within IoTBU and broader ARM Marketing. Market analysis includes identifying customer use cases, IoT business models, win/loss analysis, sales & ecosystem targets, opportunity forecasting, and competitive threats with strategic & tactical responses
Specify and drive the creation of Utilities-specific collateral for marketing and sales, and provide support in training the Commercial team

Manager, Product & Capabilities Marketing Resume Examples & Samples

Accountable for the managing communication projects from initial ideation, strategy and execution
Create/edit capabilities selling tools, such as sell sheets, integration sheets, RFP copy, demo tool with core slides and videos in support of Alliance Data's "Go To Market" product development strategy
Build awareness and elevate perception of product capabilities (videos, presentations, infographics and position papers)
Partners with Seasonal Marketing Strategy team and other key stakeholders to develop products and capabilities marketing priorities and ensure alignment to the overarching marketing plan
Keep informed about new products and capabilities and formulate plans and activities that align with company objectives
Builds relationships and partners with internal teams in order to maximize efficiency
Pro-actively asks questions related to business needs by identifying meaningful opportunities to impact selling message or client team needs
Partners with creative team and external resources to create and clearly articulate project needs, timelines, feedback from partners, and interpreting revisions
Liaison across the business to facilitate implementation of the seasonal marketing strategy
Excellent project management skills, including managing and orchestrating participants within and outside of the
Communications team and be accountable for meeting expectations of on-time, on-budget, and error-free delivery
Strong presentation creation skills - particularly with PowerPoint
Strong communication skills required, including writing, design or creative direction and speaking
Must be self-motivated and have strong interpersonal and organizational skills
Ability to interact diplomatically with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
Ability to prioritize multiple activities and complex projects simultaneously and hold people accountable to deliver results
Ability to partner effectively and influence key stakeholders on all levels across the organization to drive alignment of
Messaging hierarchies and prioritize initiatives
Proven relationship management and matrix management skills
Action oriented, independent work and creative thinker with an eye for detail and accuracy
Experience spans multiple industries and verticals
Ability to interact diplomatically and redirect conversation as necessary with a variety of individuals on all levels of the organization to achieve consensus, resolve issues, and drive solutions
Ability to maintain confidential information
Becoming the knowledge authority on Alliance Data's tools, capabilities, systems, and processes
Ability to relocate to Columbus Ohio office
Alliance Data participates in E-Verify

Manager Marketing & Product Resume Examples & Samples

Knowledge of Insurance products and/or Bancassurance Business
Proven ability to integrate knowledge across disciplines (i.e., Sales, Product, Operations) in an unstructured environment with minimal day-to-day supervision
Ability to influence marketing dialogue to develop differentiated messaging based upon input from and collaboration with multiple sources including internal and external resources
External & internal stakeholder relationship management skills, including strong negotiation and interpersonal skills
Understanding of competitive offerings and industry trends
Self-motivated with a proven track record of delivering success while operating within a team environment
Strong presentation, written communication, and influencing skills

Senior Manager, Technical Product Marketing Resume Examples & Samples

Continue to extend Salesforce's world leading CRM vision with inspiring and disruptive marketing that showcases our product innovation and thought leadership
Create product demonstrations to showcase the power of our award winning product at Salesforce events like Dreamforce, customer events and at 3rd party events
Create and manage marketing assets like videos, content and product assets for customer consumption that are compelling and relevant to companies of various sizes - from the smallest SMBs to the largest, most complex global enterprises
Develop and assist in creating cross-functional plans and executing these plans for product launches. Travel required
Develop content, demonstrations, presentations, impactful trainings and other assets that help our sales team create and close pipeline
Confidently deliver presentations to audiences of all sizes (ranging from one person to thousands of people internal and external)
3-7 years minimum experience in product marketing and/or relevant experience such as product management or solution engineering
Expertise with Salesforce Sales Cloud products and platform. Experience should include customizing the application, using the application and demonstrating the strengths. Salesforce Administrator and Developer Certifications are a bonus
Strong communication and writing skills and ability to work across business lines

Manager, NA Product Marketing, Skincare Resume Examples & Samples

Works with Executive Director to develop, manage and execute Clinique North America new Skincare launch planning. New Launch Planning includes developing strategic 360 marketing plans for Clinique Skincare launches, innovation forecasting, key category commercialization and category planning for North America. Manager partners closely with Clinique’s Global Marketing and Education teams to localize global launches for the North America market. Works directly with the North America Account Management and Media teams to cascade global strategy and drive development and execution of fully integrated 360 plans for North America
Undergraduate degree required
5+ years related experience
Ability to think strategically and creatively, and conceptualize and implement new ideas
Strong analytical skills, detail orientation
Flexibility required to manage a constantly developing initiative
Strong MS Excel skills and solid knowledge of Powerpoint

Snr Manager, Portfolio / Product Marketing Resume Examples & Samples

Create, develop and implement category strategy that cover product, price, promotion and channel strategies that maximize product sales and market share. The plan should include the title listings, pricing, inventory forecast as well as other tactical marketing assets. 20%
Pricing strategy and fundamentals should be worked out and thought through with tandem with the pricing analyst and Finance 20%
Create sales enablement content and materials to enable all channels (direct, indirect, e-commerce) to succeed in converting opportunities into sales. He/she is the expert in the product category and provide the category voice and expert to the sales team. 10%
Working collaboratively with Field Marketing team to develop GTM plans by countries and define marketing analytics, KPI’s and create dashboards and reports to measure all aspects of program/process. Proper hand-off should be developed. 10%
Work closely with the Demand Center Team to optimize the database marketing campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance. Proper hand-off should be developed. 10%
Collaborate with the Digital Product Marketing team for upsell / cross-sell into MHE digital platforms / products. 10%
Work closely and build strong relationship with business and marketing colleagues to maximize the effectiveness of marketing programs to drive both quantity and quality of leads, improve conversion to opportunities and drive increased revenue. 10%
Develop deep customer understanding and insight through market research, customer visits and close collaboration with business and product teams. Understand how to optimize the complete customer experience across multiple channels from awareness to order and post-sales support. Work on good and relevant customer references using appropriate campaigns and programs. 5%
Share best practices and experiences across the global MHE marketing community. 5%
At least 6-7 years of experience in marketing, business development and/or marketing communications roles

Senior Manager Institutional Product Marketing Resume Examples & Samples

Act as the primary marketing expert to Product Management, the Marketing organization, and Lines of Business for Administrative and Recordkeeping Services
Lead Marketing’s product/service development efforts; including competitive positioning, packaging, promotion, sales support strategies and communications
Partner with client-facing teams to optimize client adoption and provide proactive support, education, and training
Identify opportunities that will enable TIAA to enhance the value proposition, engage plan sponsors and improve the client experience
Develop Strategic Marketing Plans including metrics, and oversee the plan execution to deliver the expected results. Ensure plan is in sync with budget and resources
Collaborate with business partners and product management to set strategic direction for the initiation and execution of new institutional products/services. Seek parity or competitiveness distinctiveness as relevant
Manage marketing budget to support business goals. Analyze and report on effectiveness of marketing initiatives to business partners and propose recommendations on future strategies
Ensure flawless project management to ensure projects are on-time and on-budget
Approve deviations to plans/budgets and review of budgeted expenses and assessment of deviation’s impact on the overall plan or campaign
Work with marketing management to proactively identify and recommend policies and processes that will enhance and maximize organizational cost effectiveness
Participate in development of new services
Minimum 10 years related financial marketing and business experience including in-depth knowledge of retirement plan business
Proven ability to develop integrated B2B programs that produce results

Product Growth Manager, Marketing Partners Resume Examples & Samples

Identify innovative solutions in the market through expertise on partners' capabilities and influence partners to develop such solutions. Drive new product integration and adoption by our partners ecosystem
Partner with Product, Program Management, Partner Management, Technical Program Management, and Leadership to operationalize the team's strategy and decisions through maintaining accurate priorities, resource allocations, and holding self and teams accountable
Overall responsible for success of establishment and continued improvement of Full Service Shopping partners program
Drive the following functions across key partners: project management of setup, alpha/beta testing, partner-specific growth
Own the Partner pipeline and shepherd prospective partners through the program partnership funnel
Build and maintain an accurate view of total addressable ecosystem opportunity at the partner-specific level
Own internal progress reporting with partners and proactively communicate status to Product and Partnerships leadership team
Maintain subject matter expertise on partner ecosystem and stay abreast of technological developments
Manage partner relationships externally and build excitement and demand for participation in this program
6+ years of experience in product management, or business development or business strategy
Problem solving and analysis skills with ability to solve business problems, individually or in a group setting
Understanding of organizational dynamics, operating experience with cross-functional organizations
People and team leadership skills coupled with project management experience
Ability to learn and shift priorities, while maintaining organization and control

Product Marketing & Collaterals Manager Resume Examples & Samples

Work closely with the product owners in addition to collaborating with a full range of stake holders including Engineering, Regional Product Management, and Operations across the business to understand technical requirements, develop collateral, and take on feedback for the purpose of creating new and improving existing material
Primary contact for material from the product department - maintain a high quality output for the team and assist with branding and formatting of presentations and documents
Product evangelism - the candidate will be required to present collateral both internally to the wider product team and external audiences. Presentations will focus on customer value and the functionally of Nokia products for regional teams as well as external audiences including analysts and at trade shows
Input to internal product processes - work closely with senior members of the product team to offer input to specific lifecycle milestones
Maintain, manage and develop internal tools - work to maintain and organize the internal tools used by the product and regional teams. Offer support and troubleshooting advice to maintain quality outputs in rapid response scenarios
Collaborate with central marketing to develop and extend marketing material and provide specific insight on products
A demonstrable track record of delivering effective marketing programmes
Experience creating high quality presentations and other marketing material
An ability to work in a fast paced and deadline driven environment
Resourceful, well organized, dependable and detail orientated
High energy, passionate and strong willed
Confidence to present to groups
Creative problem solving
Agility to move rapidly across multiple tasks
Adaptable, offer skills and add value to a wide range of projects
Strong interpersonal skills – ability to engage and influence a range of people in multiple job roles and global locations
Results driven – ensuring output is of premium quality