Manager, Integrated Marketing Resume Samples

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M Rempel

Matilde

Rempel

8100 Flavio Junction

Philadelphia

+1 (555) 391 6002

8100 Flavio Junction

Philadelphia

Phone

p +1 (555) 391 6002

Experience Experience

Los Angeles, CA

Manager, Integrated Marketing

Los Angeles, CA

Mante, Rau and Vandervort

Los Angeles, CA

Manager, Integrated Marketing

Ideate, develop and implement advertiser programs for SELF, including pricing and executing new advertising programs
Supports event marketing, airline marketing, business to business marketing and overall marketing communications
Manages the execution of campaign elements, including: emails, trade shows, direct marketing, webinars, digital marketing, campaign landing pages, etc
Develops short and long term strategic, marketing communications plans by creating a marketing platform that showcases Gogo as a technology leader for aviation
Be an active contributor in the marketing process from brainstorm and approvals to overall proposal writing and pitching to clients
Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
Create compelling, insight-driven sponsorship packages that showcase excellent storytelling, incorporate research and drive incremental advertising revenue

Phoenix, AZ

Associate Manager, Integrated Marketing

Phoenix, AZ

Carter-Hagenes

Phoenix, AZ

Associate Manager, Integrated Marketing

Support department signature programs, including owning activations within them and executing media-driving sponsorships that are part of them
Strong strategic writing and creative thinking abilities for visual layout
Manage budgets related to promotional/merchandising programs
Strong knowledge of web advertising capabilities, implementation, etc
Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
Operate with a superior level of client service in all client facing communication
Candidate should have 2-4 years in print and digital marketing or other highly relevant field

present

Detroit, MI

Senior Manager, Integrated Marketing

Detroit, MI

Bartell, Friesen and Schiller

present

Detroit, MI

Senior Manager, Integrated Marketing

present

Manage, motivate and develop supporting team members (Coordinators) in a manner that clearly sets priorities and understands workflow
Project-manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage budgets
Providing input on core product category development as it relates to overall menu and calendar planning, including pricing, deletions, and coupon strategy
Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans
Work with sales planning team on development of digital media plans
Develop, write and execute cross-platform programs and added-value opportunities with a focus on Digital and Social programming
Work w/ approx 2 sales partners to brainstorm strategic marketing solutions & create both proactive and RFP-driven proposals/presentations

Education Education

Bachelor’s Degree in Accuracy

Virginia Commonwealth University

Bachelor’s Degree in Accuracy

Skills Skills

Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment
Strong communication, project management and organizational skills
Strong leadership skills with cross functional team members in a matrix organization
Strong negotiation skills and contract understanding
Strategic thinker with excellent interpersonal and communications skills
Proven experience in developing and executing marketing communication strategies in support of business goals
Conduct customer marketing and engagement research and analysis that generates insights, enabling the creation and execution of actions that drive increased revenues and margins for the omnichannel activities in select stores
Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
Responsible for all aspects of an individual campaign set up including strategic analysis, business analysis, set up, program documentation, audience selection, testing plans, deployment activities, quality assurance, and program performance measurement activities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

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Manager, Integrated Marketing Resume Examples & Samples

Develop creative / innovative brand integration ideas and write pitches for use in soliciting new and existing clients
Manage assigned integration projects; position will focus on both the pitching of integrated marketing ideas as well as the execution of programs (on a rotating basis)
Set priorities and manage work flow of various projects and assignments; keep track of all budgets and timelines on a project by project basis
Act as show production point for Integrated Marketing; work with show production / program development as a liaison for sponsorship opportunities and production information (shoot dates, etc.)
Oversee day-to-day activities of Coordinators in all of the above
Minimum of 3 -5 years of marketing and/or ad sales experience at an agency, broadcast / cable network, or national brand
Ability to manage multiple projects in a fast-paced, high volume environment
Problem solver, resourceful, organized
Familiarity / knowledge of web trends including social media
Experience working in / managing digital initiatives

Manager, Integrated Marketing Resume Examples & Samples

Conceptualize digital and convergent marketing opportunities in response to RFPs and to proactively take to market
Create sales materials (i.e. one-sheets, case studies, sizzles) and PowerPoint presentations for pitches/wrap reports
Collaborate with Ad Sales Production and other departments as needed to vet concepts
Foster regular communication with clients and agencies to collaborate on program implementation and report status
Build and maintain relationships with clients and agency contacts
Must have creative writing skills

Manager, Integrated Marketing Resume Examples & Samples

Create innovative marketing sponsorships across on air, desktop, mobile and tablet platforms for our advertising clients
Responsible for all kid/teen-directed properties, including Nickelodeon, TeenNick and Nicktoons across TV and digital platforms
Liaise with site and on air programming teams to develop opportunities based on key events, premieres and launches
Work with director to execute all Sponsorship elements of major tentpole events including Kids Choice Awards, Kids Choice Sports, HALO and World Wide Day of Play
On a project basis, supervise the work of a Coordinator in creating sponsorship materials and managing calendars
Serve as an internal resource for IM for custom proposals, helping generate client-specific sponsorship integration ideas across all categories and media
Partner with Ad Sales to understand challenges, successes and market demands
Working with the Director, create quarterly assessments of kids sponsorship performance, including sell-through, performance metrics and key client categories
Present sponsorship packages to internal groups regularly
Create compelling, insight-driven sponsorship packages that showcase excellent storytelling, incorporate research and drive incremental advertising revenue
Constantly research on air competitor opportunities, new digital trends, platforms and experiences that can inform our sponsorship packages
Educate the broader marketing and sales teams about TV and Digital content plans and launches across both Nickelodeon kids platforms and in the broader digital landscape
3-6 years of experience developing sponsorship programs, with emphasis on TV
Excellent written and oral presentation skills; comfortable presenting to large audiences
Passion for digital media
Excellent powerpoint and Excel skills
Ability to work effectively across multiple departments and external parties
Excels at building relationships across the organization
Strong desire to work for a global brand and help drive innovation in digital media within Nickelodeon

Senior Manager, Integrated Marketing Resume Examples & Samples

Proactively create 360 degree multi--‐platform marketing programs to drive incremental revenue across the franchise
Ownership of all San Francisco accounts
Excellent internal relationships
To have good competitor intelligence and knowledge
Strong internal presentation skills
4-6 years of sales development andmarketing experience in a related industry
Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives

Manager, Integrated Marketing Resume Examples & Samples

Work with the Integrated Marketing Pitch teams to create promotional pitches for Ad Sales to offer to prospective clients who will bring incremental ad sales revenue to the network
Work with the Director to develop Ad Sales promotions for the channel. Work with internal Programming, Brand Creative, Legal and Digital departments and external vendors when required
Brainstorming to develop custom 360 sponsorships
Vet custom ideas through the appropriate departments
Maintain records of all sponsorships sold to advertisers and manage the communication of information in-house with Traffic, Brand Creative Group, Programming and Ad Sales
Act as a liaison and main point of contact for the channel/sales/clients/agencies throughout the execution phase of a sponsorship
Attend shoots to manage the integration or placement of a sponsor’s product within a show or custom vehicle
Manage the relationships and needs of the Integrated Marketing Pitch teams and their respective Sales Account Executives
5+ years marketing related experience at a television network, promotional firm or advertising/media/branded entertainment agency
Background in product placement
Ability to prioritize and manage multiple projects including attention to detail and deadlines
Understanding and knowledge of the digital and social media landscape
Ability to thrive, adapt and re-prioritize in a fast paced team oriented environment

Manager, Integrated Marketing Resume Examples & Samples

Ideate, develop and implement advertiser programs for SELF, including pricing and executing new advertising programs
Write merchandising proposals for Technology, Automotive, Finance and miscellaneous categories and manage budgets for programs
Execute programs and manage all aspects, including budgets
Develop sales materials and work in conjunction with sales representatives to customize proposals and execute sold programs
Work with third party companies to develop new programs and offerings, including contract negotiation and project management
Must have strong knowledge of web advertising units, implementation and metrics to assist sales during sales and execution process

Manager, Integrated Marketing Resume Examples & Samples

Develop, write and execute cross-platform programs and added-value opportunities
Assess advertisers needs to create custom, unique programs that meet clients’ objectives
Manage and execute signature, high-profile, multi-sponsor events including Fashion University and Back-to-School Saturdays among others
Contribute ideas in group brainstorms and client meetings
Manage program and event budgets
Attend sales calls, as needed

Manager, Integrated Marketing Resume Examples & Samples

Develop multi-platform marketing opportunities that meet client objectives and fit the USA Network brand positioning
Interface with internal departments (Ad Sales, Client Solutions, Creative, Production, Consumer, Digital, On-Air Marketing, Legal, Research, Programming, Press) in order to secure requisite input/approvals for marketing opportunities
Work with the creative team, on-air marketing group to develop creative sales solutions and ensure that all sales commitments are fulfilled accurately, on-time and meet both the client and USA’s brand criteria
Write proposals and presentations outlining multi-platform marketing opportunities and production costs approved by respective departments
Work both independently and with Directors on the overall day-to-day client relationships
Manage overall execution of programs while continuing to build and maintain the relationship between USA and marketing partners. Includes: execution materials across platforms (on-air, digital, mobile, social), script development and approval, attending shoots, prize logistics/ fulfillment. Provide regular updates to Sr. Director and Director
Attend and play an integral role in all day-to-day marketing communications with agencies and clients
Attend select client meetings and participate through needs analysis, presentation and provide meeting notes/recap to attendees
Continuously identify and evaluate key marketplace trends and share with the team
Manage and develop Coordinator who will execute the “day to day” marketing operations and execution details
Minimum of 5 years’ experience at a television network, ad agency or a large promotional firm
Experience in Television and Digital Media
Strategic/Integrated Marketing orientation with the ability to problem-solve
Strong, creative/marketing writing & presentation skills
Strong presentation skills for both external & internal presentations as well as a personable demeanor with clients & internal departments
Proficient with Word, PowerPoint, Excel
Ability to interact effectively with all levels in organization
Results-oriented, self-motivated worker with a track record of delivering on commitments
Ability to multi-task and follow through on projects within a fast-paced, high-volume environment
Ability to manage complex projects and work with cross-functional teams
Strong time management and organizational skills with solid attention to detail
Ability to manage and develop staff

Manager, Integrated Marketing Wired Resume Examples & Samples

Developing creative marketing solutions that provide advertisers with tailored customization and achieve return on objective. These programs may include custom print, online, events, promotions or research
Creating effective and engaging communication of those opportunities in writing and in person
Working with Conde Nast’s digital creative services group and WIRED marketing design team, promotional events team and clients to execute sold campaigns to run across multiple media
Maintain knowledge of emerging tech and social media
Reports to the Executive Brand Director for WIRED
Minimum of 5-years experience in media marketing for both print and online properties
Generation of promotional ideas to meet marketing objectives across multi-media channels
Creation of sales or marketing materials
Development of communication materials, does not require design experience but the management of a creative project (copywriters, designers, etc.)
BONUS: Experience handling the Financial + Business categories
Project management acumen
Creative thinker, strategic thinker, problem solver
Detail oriented with a commitment to quality
Fast and responsive. Deadline driven
Proficiency with Microsoft Office Suite and preferably Photoshop

Manager, Integrated Marketing Resume Examples & Samples

Create multi-platform client proposals in conjunction with Integrated Marketing team that meet both client campaign goals and enhance the SundanceTV brand and programming initiatives. This includes developing sponsorship ideas that incorporate any combination of original programming, tent poles, film stunts, destinations, and events (among others) across all SUN platforms: TV, digital, VOD, live event
Coordinate execution and fulfillment of branded entertainment deals, including serving as a day-to-day point of contact for clients. This includes trafficking materials and assets both internally & externally, developing production requests, managing client approvals & production schedules, and overseeing physical (event based) client activations
Maintain internal status & tracking documents and databases, including organization of shared network drive and the adsales website, making sure that both are up-to-date with the most current sales materials
Track & organize all new sales ideas & opportunities, maintaining database of all pitched ideas and concepts presented by external production companies, producers, etc. Develop sales materials for all relevant opportunities
Coordinate internal marketing and communication efforts including informing sales team of network programming, scheduling & marketing updates/activities, and showcasing branded entertainment work and promos to network teams & sales. In addition, manage creation and distribution of network/programming eblast(s) to the Sales team
Oversee development and distribution of marketing/sales materials for all sales needs, including decks, one-sheets, email blasts, premiums, ensuring that the Sundance brand is being accurately represented within the sales marketplace. This includes working with Integrated Marketing to develop long-term sales opportunities tied to network series and initiatives and proactively developing sales materials to support new programs and opportunities
Create post-sell recap presentations to highlight executed partnership marketing elements for top level clients, including all metrics and research, sizzle reels, photos, etc
Sustain knowledge of consumer and media/marketing industry trends in order to help create unique partnership offerings that differentiate SundanceTV from competitive Networks
Manage sponsor presence at Sundance events
Attend sponsor shoots as a representative of the client and SundanceTV
Management Skills
Key Experiences/Achievements

Senior Manager, Integrated Marketing Resume Examples & Samples

Develop and implement all integrated marketing campaigns and projects with a goal of increasing sales and enhancing brand visibility for one of our most prestigious imprints
Handle all print and digital advertising, promotions and outreach by writing marketing and advertising copy, developing content and messaging, and providing design direction for print and online marketing materials, sales materials, mailings, and social media campaigns
Brainstorm new and innovative ways of broadcasting our titles/brands within budget guidelines
Ensure that all messaging and positioning is consistent and customized to reach target demographics and new audiences
Develop and present marketing plans and initiatives for direct-responsibility titles and projects and create presentation materials for accounts, authors/illustrators, agents, and potential marketing partners
Coordinates outside resources and vendors with ad/promo group; brings projects to completion and tracks progress and expenses throughout each campaign
Liaise with sales group to respond to marketplace needs and fluctuations and produce relevant sales materials
Work closely with School & Library department to strategize presence across those markets
Meet as needed with editors and authors to inform and confirm approvals on marketing plans and materials
Attend strategic planning meetings with or in place of Marketing Director and provide necessary follow-up
Maintain and build key contact relationships in and out of house
Manage monthly budgets and expenses
Work with Marketing Director and Marketing Assistant as a cohesive and supportive team
4 year college degree or equivalent experience
Minimum 5 years of marketing experience in children’s publishing, with a proven track record in delivering successful campaigns
Expertise in digital marketing
Excellent interpersonal, written and verbal communication skills required; must be able to present results and actionable plans to colleagues, executives, and authors
Has knowledge of the school & library market
Knowledge of basic HTML and Photoshop a plus
Talent at handling competing priorities under pressure while maintaining a sense of humor

Manager, Integrated Marketing Resume Examples & Samples

Minimum 5 years of progressive, relevant consumer-facing marketing
Minimum 5 years of relevant leadership experience including supervisory and budget responsibilities
Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
Be a subject matter expert and having detailed understanding of Marketing & Sales programs
MBA or equivalent degree strongly preferred
Multi-Cultural Marketing Experience
Lead business plan development and present clear recommendations to management for approval and implementation
Motivate and work collaboratively with cross-functional peers
Ability to influence others at all organizational levels (from junior to executive levels) Ability to think strategically and conceptually
Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
Strong track record meeting targets and objectives
Solid understanding of consumer and brand research
Digital and technical savvy, including experience working on social media initiatives
5+ years in the consumer goods, entertainment, travel or theme park industry preferred

Senior Manager, Integrated Marketing, Vogue Resume Examples & Samples

Work with managers to ideate, develop and implement advertising programs for Vogue, including pricing and executing new advertising programs
Develop sales materials and work in conjunction with sales representatives to customize proposals and execute of sold programs
Work with third party companies to develop new program and offerings, including contract negotiation, project management, testing and launch
Write merchandising proposals for beauty, fashion, and non-endemic categories and manage budgets for programs
Support department programs as needed

Senior Manager, Integrated Marketing Resume Examples & Samples

Lead the development and execution of Levi’s® Brand and Consumer Marketing programs within the U.S
Align with and work cross-functionally with Media, PR & Entertainment, Retail, Social and Digital in the development of Consumer Marketing plans
Maintain cohesive relationships and regular communication with critical departments (such as Levi’s® Retail Marketing, eCommerce Marketing, Wholesale Sales and Merchandising teams) to ensure synergies on all projects and consistent cross-functional consumer communication
Develop and maintain partnerships with Global Marketing and Creative Services
Identify and drive the development of supplemental creative assets and tools needed to effectively communicate the Levi’s® message and products to consumers
Identify and manage potential strategic marketing partnerships (relevant agencies, technology partners, etc) which help to enhance Levi’s® brand and marketing efforts
Develop and lead the execution of local consumer marketing engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers
Ensure utilization and leveraging of Levi’s® brand assets (ex. music artists, athletes, Levi’s® Stadium, Premium Collections, etc)
This role should lead planning and execution of monthly marketing integration meetings with senior leadership
Analyze, track and regularly communicate KPI results to senior management and Levi’s® Marketing team
Manage and develop the Consumer Marketing Coordinator, providing the necessary direction, coaching and mentoring, arming employee with the tools for success in their day-to-day activities and long term career goals
Day-to-Day Consumer Marketing budget management
Bachelor's degree in related field of study (5+ years of combined college education and work experience may be substituted for a degree)
7+ years experience in a related industry
Proven ability to think strategically and create long term plans and direction
Strong planning, prioritization, problem solving, project management and organizational skills
Have an analytical mindset, with experience measuring and leveraging marketing data
Strong understanding of the U.S. retail and/or fashion market and industry
Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
Experience managing vendors and/or external agency partners
Proven ability to manage and motivate others

Manager, Integrated Marketing Resume Examples & Samples

Craft clear and concise proposals that showcase CNN/HLN s best assets and deliver industry-leading solutions to brand advertisers
Actively seek out new and unique solutions and ideas to bring to CNN/HLN, sharing with the broader Integrated Marketing team
Support Associate Director with additional requests as needed
Industry knowledge and experience in Auto, Studios and Technology categories is preferred
Detail oriented, organized and extremely creative, with an ability to handle multiple projects simultaneously

Manager, Integrated Marketing Resume Examples & Samples

Bringing best-in-class marketing promotions to clients; developing innovative solutions and custom sales presentations that drive revenue and reinforce Turner Entertainment Networks leadership position in the marketplace
Developing creative opportunities and proposals that strategically support key advertiser objectives throughout the Upfront, Calendar and Scatter Markets
Owning the process from ideation to approvals, pitch development to final presentation
Understanding and interest to build multiplatform partnerships and the ability to develop 360 solutions that span linear, digital and social
Collaborating internally with Integrated Marketing, Sales, Research, Digital and Network teams to ensure opportunities will achieve goals and meet objectives
Applying data and insights from multiple sources to support client recommendations and inform strategic marketing partnerships
Delivering memorable, efficient presentations to a wide range of audiences from internal sales & marketing teams, to brand clients & agency buyers, planners and executives
Maintaining accurate status documentation to facilitate workload management and the smooth transition of sold promotions from Development to Execution
Leveraging relevant industry, competitive and brand intelligence to enhance strategic marketing presentations and bolster TEN/TEN Promotions leadership position in the marketplace
Working across the organization to build comprehensive Turner programs that leverage all applicable network assets: Turner Digital Network, Young Adult (truTV, Adult Swim & Cartoon Network), Turner Sports, Branded Entertainment and News (CNN, HLN)
Attending weekly meetings with key internal stakeholders to streamline communication, increase efficiency and bolster the sense of collaboration and teamwork
Assisting executive team in the creation of internal presentations, case studies, high-level projects

Manager Integrated Marketing Resume Examples & Samples

Work with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches
Work closely with counterparts within the organization including, but not limited to: activation, content development, brand studio, design, sales and research to gather intel, approvals, imagery and relevant collateral, ultimately ensuring timely delivery of sales collateral
Excellent communication skills, including professional and creative writing
In-depth knowledge of Microsoft Office products, especially PowerPoint
Ability to lead and manage projects independently

Manager, Integrated Marketing Resume Examples & Samples

Conceptulize advertiser programs based on marketing objectives for proactive pitches and in response to RFPs
Develop advertiser-specific marketing programs that include elements such as: branded content, online/digital/social/tablet campaigns, customized events, custom video series, never-been-done-before programs, partnerships, and more
Serve as pre/post-sale project lead on Integrated Marketing projects
Attend sales calls to articulate and sell-thru Integrated Marketing ideas
Manage sponsor elements of signature events

Manager, Integrated Marketing Resume Examples & Samples

Supports VP’s and Director’s on all aspects of cross-divisional activities around tentpole/franchise pictures; evaluates and responds to studio division requests for assets and information ensuring consistency with Theatrical marketing strategy and filmmaker/creative stakeholder interests
Develops asset distribution plans and processes on a per project basis tailored to filmmaker/stakeholder sensitivities and in accord with WB Anti-Piracy guidelines and communicates/enforces that plan to studio divisions
Defines process and oversees management and delivery of received film assets to all approved and relevant parties, including managing the time and priorities of office support staff working directly on this process
Independently manages divisional asset needs and requests across select genre/smaller films
Partners with the Theatrical Photo and Marketing Services departments to develop and implements plans to supply access to theatrical marketing materials to other divisions/stakeholders as available and needed

Associate Manager, Integrated Marketing Resume Examples & Samples

Work with the integrated marketing and sales teams to strategize, create and write omni-channel marketing proposals for category specific clients, with a strong emphasis on luxury and non-endemic
Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
Manage budgets related to promotional/merchandising programs
Operate with a superior level of client service in all client facing communication

Manager, Integrated Marketing Operations Resume Examples & Samples

Assist the VP and Director in developing insights and recommendations for our business and the broader marketplace in an effort to drive the business forward
Develop business cases based on direction from the VP and Director
Liaise with multiple business areas (ad sales, research, pricing & inventory, production, corporate press, media technology services, etc.) involved in cross-functional projects
Work on special projects and ad hoc requests as needed
Assist in establishing internal processes to make the team run more efficiently and effectively
Manage the installation of new systems throughout the organization, e.g. the sponsorship management system, Velocity internal website, media storage and sharing services, records retention project, etc
Maintain Velocity internal awards (quarterly incentive program) and utilize submissions for external creative award opportunities
Work with creative teams to prioritize projects and ensure that all team presentations and materials look their best
Keep the group up-to-date and informed on market trends and brand marketing initiatives
Assist the VP and Director in reporting on the IM budgets across Velocity to senior management
Perform quantitative and qualitative financial analysis on production and T&E expenses across Velocity
Participate in the budget planning process
Assist the VP and Director in developing different training and development opportunities for all levels of the IM organization (e.g., quarterly off-sites for the team, lunch & learns, rotation programs, on-boarding kits, etc.)
A strong strategic thinker, able to translate data into effective business cases
A self-starter with strong written and oral communication skills
Brand marketing and/or advertising experience and/or research experience a plus

Manager, Integrated Marketing Resume Examples & Samples

Support Sr. Director with additional requests as needed
4+ years marketing experience with an emphasis on custom marketing solutions; candidates with advertising agency, publishing or TV background highly preferred
Industry knowledge and interest in media trends, consumption habits and social media, a plus

Manager Integrated Marketing Resume Examples & Samples

Work with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches, becoming an expert in assigned categories
Work with Senior Director and Integrated Marketing counterparts to develop sales marketing collateral such as: e-mail blasts, newsletters, one-sheets, website updates, new opportunity decks, etc
Experience in both Television and Digital highly preferred
Passion and knowledge of CNN and it’s branding preferred

Manager, Integrated Marketing Resume Examples & Samples

Develop creative multi-platform integrated marketing programs for various Spike properties including awards shows and Spike Original Programming
Work with the linear production and digital site teams to create multi-platform, linear, and digital only sponsorship packages for assigned Spike properties
Oversee day-to-day execution of sponsorship elements after sell-in for assigned Spike properties
Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Spike brand
Minimum 4 years of Ad Sales and/or Marketing Experience
Strong organizational and time management skills
Ability to work well under pressure and within a fast paced environment
Strong writing and communications skills
Proficiency in MS Word, PowerPoint, and Photoshop

Manager, Integrated Marketing Resume Examples & Samples

Strategize and develop custom marketing solutions for major clients in the fashion/luxury space
Write and create compelling proposals leveraging print, digital, video, and social channels
Foster relationships with 3rd parties to develop new and unique offerings
Manage implementation and execution of all sold program

Senior Manager, Integrated Marketing, GQ Resume Examples & Samples

Develop outstanding presentations which clearly communicate the marketing strategy and campaign ideas
Partner with Sales to deliver innovative responses to RFPs and proactive ideas
Participate and lead daily brainstorming sessions
Partner with Sales to present programs to Clients
Develop deep relationships with key Clients
Execute fully integrated programs across print, digital, social, video and experiential
Great writing and presentation skills
Ability to show creative examples where you were the source of the idea
Experience with conception and execution of talent-driven programs
Experience with conception and execution of experiential marketing programs
Passionate student of all digital platforms
Client focused
High energy individual who thrives in a creative, fast paced environment
Ability to work well with different personalities and within a team setting
Knowledge of InDesign and suite of Microsoft Office applications

Associate Manager, Integrated Marketing Resume Examples & Samples

Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
Minimum 3 years of marketing experience
Proficiency in PowerPoint and excel
Track record meeting targets and objectives
Strong planning and organizational skills. High energy and strong work ethic
Experience in developing consumer-centric marketing strategy
Experience analyzing multiple data sources to develop marketing conclusions and recommendations
Ability to work with others and collaborate across the organization to achieve goals
Flexibility and an ability to work in a fast paced, deadline driven environment
Digital and technical savvy

Senior Manager, Integrated Marketing Resume Examples & Samples

Develop, write and execute cross-platform programs and added-value opportunities with a focus on Digital and Social programming
Assess advertisers’ needs to create custom, unique programs that meet clients’ objectives
Develop relationships with third party vendors and organizations to constantly evolve and enhance program offerings
Manage program budgets
Minimum 4+ years of experience in advertising/marketing field
Exceptional writing and presentation skills
Experience working with sales collateral and sales presentations
Proficiency in all MS Office applications, especially PowerPoint and Excel
Highly motivated, self-starter who is able to think creatively and problem-solve independently

Manager, Integrated Marketing Resume Examples & Samples

5-7 years of experience developing digital integrated marketing programs
Passion for digital media and innovation
Excellent PowerPoint skills
Comfortable working on multiple proposals at once in a deadline-driven environment

Manager, Integrated Marketing, Vh Velocity Resume Examples & Samples

Develop creative multi-platform integrated marketing programs for various VH1 properties including awards shows and VH1 Original Programming
Oversee day-to-day execution of sponsorship elements after sell-in for assigned VH1 properties
Work effectively with sponsors/clients and various internal departments to ensure successful implementation of sponsorship programs
Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the VH1 brand
Provide recaps of programs upon completion
Working knowledge of television and digital media

Associate Manager, Integrated Marketing, GQ Resume Examples & Samples

Ideation; writing & presentation; project management
Develop integrated marketing proposals across a variety of selling categories (endemic and non), business size (multi-national brands and single-store entrepreneurs) and budgets. Includes collaborative and individual ideation. Strong marketing/proposal writing and visual layout are required. Strong presentation skills a plus
Project manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes
Manage all custom program budgets including invoice processing, monthly reporting and year-end actualization
Support department signature programs, including owning activations within them and executing media-driving sponsorships that are part of them
Minimum of 2+ years experience in integrated media marketing
Strong strategic writing and creative thinking abilities
Strong knowledge of web advertising capabilities, implementation, etc.,

Senior Manager, Integrated Marketing Resume Examples & Samples

Ensuring all programs are developed and delivered on time, within budget, and at a high caliber
Impeccable communication and relationship management skills, across both internal and external constituencies
A remarkable aptitude for organization, process, and structure
A calm, cool, and collected mind—a constitution that affords “grace under fire”—coupled with a personality inclined toward perpetual positivity and a sense of possibility

Manager, Integrated Marketing Comedy Central Resume Examples & Samples

Develop creative multiplatform integrated marketing programs for various Comedy Central properties including tent poles and Comedy Central Original Programming
Work with Pitch team Integrated Marketing counterparts to create convergent, linear, and digital only sponsorship packages
Work with linear and multiplatform production teams to establish opportunities and specific elements for sponsorship packages
Oversee day-to-day execution of sponsorship elements after sell-in
Work closely with the Pitch team, production team and cross functional Comedy Central teams to execute custom sponsorship elements. This includes writing creative briefs, maintaining assets, coordinating with various departments to ensure all deliverables and deadlines are met
Work effectively with sponsors/clients and various cross functional departments to ensure successful implementation of sponsorship programs
Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Comedy Central brand
Work with the Pitch team to create case studies for completed programs
Minimum 4 Years of Ad Sales and/or Marketing Experience
Experience working with various brands
Proficiency in MS Word, PowerPoint
Working knowledge of television, digital and social media

Manager, Integrated Marketing Cmt / Tvland Resume Examples & Samples

Develop creative multi-platform integrated marketing programs for various CMT and TVL properties including awards shows and original Programming
Work with the linear production and digital site teams to create multi-platform, linear, and digital only sponsorship packages for assigned CMT and TVL properties
Oversee day-to-day execution of sponsorship elements after sell-in for CMT and TVL
Work closely with the production, digital, social, media planning and traffic departments to execute custom sponsorship elements. This includes writing creative briefs, maintaining assets, coordinating with various departments to ensure all deliverables and deadlines are met
Review creative to make sure sponsors’ objectives are met and flag potential issues
Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the CMT and TVL brand
Set priorities and manage work flow of various projects and assignments
Liaise with internal departments as well as outside client management to guarantee execution of all integrated marketing programs
Maintain good working relationships with members of internal departments including Ad Sales, Legal, On-Air Promos, etc
Minimum of 5 years of marketing and/or ad sales experience at an agency, broadcast / cable network, or national brand
Excellent client / project management and organizational skills are essential
Proficiency in Microsoft Office Suite (i.e., Word, Excel, PowerPoint and Microsoft Outlook)

Associate Manager, Integrated Marketing Resume Examples & Samples

Writes customized and concise proposals and presentations
Develops advertiser-specific marketing programs that include elements such as: custom creative, online/digital/social/tablet campaigns, customized events, custom video series, and more
Plans, coordinates, and executes sold integrated programs across Bon Appétit and Epicurious that include sponsored content, photoshoots, video, high impact units, events, contests, and more
Works directly with senior management on supporting the development of advertiser packages that drive print and digital sales
Attends sales calls to articulate and sell-thru Integrated Marketing ideas
Manages sponsor elements of signature events
Cultivates relationships with key clients year-round

Senior Manager, Integrated Marketing Resume Examples & Samples

Craft clear and concise proposals that showcase CNN/HLN's best assets and deliver industry-leading solutions to brand advertisers, following brand guidelines and templates
Work with Director/Senior Director and Content Partnerships counterparts to develop sales marketing collateral such as: e-mail blasts, newsletters, one-sheets, category decks, new opportunity decks, etc. playing an active role from beginning to end
Support Director/Sr. Director and other senior leaders with additional requests as needed
Excellent communication skills - both written and verbal
Detail-oriented, organized and extremely creative, with an ability to handle multiple projects effectively
Strong understanding of digital, social and TV capabilities and offerings

Manager, Integrated Marketing Resume Examples & Samples

Presentation development and execution: Work with various departments (i.e. research & insights, creative services and sales) to create compelling proposals, program recaps and/or brand positioning
Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
Multi-platform idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI
Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment
Category development: Support the Associate Director, Marketing in the development of category-specific strategies including competitive landscape/sales opportunities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
Report to the Associate Director and provide any reporting as required
Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs
Strong program development, budgeting and management skills including a collaborative approach to partnering with team members, advertising clients and vendors
A bachelor’s degree with a minimum of four years marketing experience, preferably in advertising and/or content marketing including a minimum of two years digital media marketing experience (experience in epicurean category a plus)
The ability to travel

Senior Manager Integrated Marketing Resume Examples & Samples

The Senior Manager will work directly with Account Executives to develop broadcast, digital and cross-platform custom marketing solutions for RFP responses and proactive pitches, becoming an expert in assigned categories. He/she will own assigned categories and will collaborate with his/her manager on larger pitches within his/her categories. He/she will also be expected to help colleagues as needed on projects/presentations potentially outside their categories
Be an active contributor in the marketing process from brainstorm and approvals to overall proposal writing and pitching to clients
Work closely with counterparts within the organization including, but not limited to: activation, content strategy, brand studio, design, sales and research to gather information, approvals, mocks and details in order to build strategic presentations
Upbeat, can-do, proactive attitude
In-depth knowledge of Microsoft Office products, especially PowerPoint; familiarity with/ability to quickly learn presentation programs such as Keynote
Industry knowledge and strong interest in media trends, consumption habits and social media, a plus

Associate Manager, Integrated Marketing, Elle Resume Examples & Samples

Idea generation for clients across various advertising categories (20%)
Work with sales and marketing colleagues to develop integrated marketing programs that maximize advertising partnerships and close business (20%)
Proposal development including digital program integration (25%)
Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc. (20%)
Client Meetings: As requested, accompany sales reps and/or marketing management on sales calls to present marketing programs and client-specific opportunities (5%)
Budgeting: Ensures that all projects are executed within or under budget (5%)
Take responsibility for project timelines and deadlines (5%)
5+ years of experience in magazine publishing, preferably related to marketing
Clear understanding of and affinity for fashion and beauty market
Proficient in Custom Show, PowerPoint, InDesign, Excel and Word
Must be able to communicate clearly and concisely in both written and oral presentations

Manager, Integrated Marketing Resume Examples & Samples

Work with sales team to develop, write and execute merchandising proposals/programs for beauty/fashion, luxury and retail clients leveraging print, digital, video, and social
Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) from inception to completion
Spearhead marketing initiatives and third-party partnerships to develop compelling marketing programs

Senior Manager, Integrated Marketing Resume Examples & Samples

Work with sales counterparts to ideate, develoip and implement integrated marketing strategies on behalf of advertising partners across print, digital, tablet, social and event platforms
Act as a category expert and resource for owned categories (primary focus on beauty preferred), including development of relevant social influencer collaborations and innovative drives to retail
Project-manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage budgets
Create and support signature platforms for key issues/timing, including owning activations and sponsorships
Be ready to learn, grow, and build innovative programs that drive revenue

Channel Manager, Integrated Marketing Plans Resume Examples & Samples

6 years marketing experience in a Consumer Products company across multiple channels of trade, including wholesale and retail outlets with progressively more responsibility and a proven track record of successful results
1 Year of P&L, strategic planning and/or budgeting experience
Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy

Manager, Integrated Marketing Resume Examples & Samples

Oversee the post-sell process serving as the primary strategic partnerships point of contact to help address campaign questions/refinements and maximize campaign delivery
Regularly communicate with the sales team on industry findings, trends and news, with an emphasis on eSports, Digital Media and marketing trends
Conduct mid-campaign digital performance reviews and provide updates to stakeholders
5+ years of experience in Integrated Marketing or Brand Management
Passion for Video Games and knowledge of the eSports marketplace is a HUGE plus!

Manager, Integrated Marketing Resume Examples & Samples

Support dedicated on-air and digital Ad Sales executives (account-based assignments) and partner with Execution and Creative teams in the development of convergent custom partnerships across Comedy Central and Spike, as well as cross-network Viacom pitches
Build and write support materials for Ad Sales and clients, including customized presentations with IM ideas and sponsorship elements as well as standard sponsorship packages across Comedy Central and Spike
Actively participate in brainstorm sessions with the Execution and Brand Creative teams in order to development marketing programs in response to client RFPs
Proactively participate in brainstorm sessions to generate new IM opportunities and category-based ideas
Monitor progress on all outstanding custom pitches and closed programs and update managers and team Assistant accordingly (for tracking purposes)
Minimum of 3 - 4 years of professional experience in a related field (i.e. Media, Marketing, Entertainment, PR , TV/Digital)
Creative writing and design skills, including deck development
Excellent project management, organization, and multi-tasking skills
Passion for creative development/production
Demonstrates a high degree of accuracy and attention to detail
Positive, go-getter with a collaborative team mentality
High-level of experience with Word, Power Point, and Excel

Campaign Manager, Integrated Marketing Resume Examples & Samples

Partner with the Amazon business teams to proactively plan for brand and marketing programs and understand business opportunities and challenges. Act as the primary point of contact for the business team’s overall engagement with AIM, drive budget planning, proactively engage with their partners, reporting on progress, opportunities for new initiatives, and/or optimization of their creative projects
Coordinate programs across channels to support teams in creating and executing marketing and brand campaigns to achieve category specific goals
Manage internal creative partners
Create and write appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis
Partner with creative and media teams to develop results-oriented campaigns that focus on supporting select onsite and social creative needs
Partner with the research team to continually improve upon success metrics related to advertising program performance and apply learning to future programs or business challenges
Partner with operations and research team to develop and present a quarterly business review document that provides internal business teams with a recap of goals, actions performed, results and areas of opportunity
Understand business, marketing and legal constraints and opportunities to drive the growth of your portfolio of products
Proactively plan to address new market segment opportunities and react to unforeseen challenges
Analyze campaign results and drive improvements through scalable, efficient new processes to optimize our resources at all times
Partner with project management team to ensure cross functional teams are aligned to campaign milestones and utilize their skills to streamline creative development timelines
Coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals and go-to-market plans and objectives
Based on the identified strategic approach, this role will partner with cross-functional teams to drive the appropriate channel marketing mix and supporting campaigns, including advertising, social creative, and promotions
Manage external and internal agencies and creative partners
Create and write appropriate creative briefs, drive creative development, and own all aspects of the process including cost negotiations, creative reviews with key stakeholders, applying research learnings to campaigns and driving continuous improvement throughout the process
Partner with creative and media teams to develop and execute results-oriented campaigns with an initial emphasis on onsite assets and social creative needs
Work with measurement tools and partner with research team to continually improve upon analytical success metrics related to marketing and advertising performance
Understand business, marketing, and legal constraints and opportunities to drive the growth of Private Label brands
Drive development and execution of specific tactics and activities with cross-functional teams
Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times
Partner with project management team to ensure cross-functional teams are aligned to campaign milestones and utilize their skills to streamline creative development process
5+ years experience account management at an advertising or marketing agency, managing partners
Bachelor's degree in Business or other related field
Excellent understanding of consumer brand advertising strategies especially in the digital and high-technology space
Experience creating and owning successful integrated campaigns
Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
Ability to work in a fast-paced environment where continuous innovation is expected
Creative problem solver who is passionate about inventing new ways to approach retail

General Manager Integrated Marketing Resume Examples & Samples

Business Honours Degree
Post-graduate degree in Marketing
Five (5) years marketing specialist experience at senior level
One (1) year experience in managing people
Six (6) years experience in an Advertising Agency
Three (3) years experience in a Financial Institute

Manager, Integrated Marketing Resume Examples & Samples

Designated ‘go to person’ for client specific materials, including custom proposals, presentations and marketing collateral
Create and brainstorm 360 degree marketing programs that capitalize on all products, including but not limited to Tribune Broadcast stations, Tribune broadcast station websites, all associated apps, etc
Serve as category expert, providing sales and marketing team with competitive intelligence on assigned categories
Build relationships with third party resources for client focused added value programs, new product opportunities
Proactively identify new opportunities that contribute to brand building and/or new revenue streams
5-6 years of related marketing experience preferred
Fluency in digital and television; Digital experience is preferred
Ability to think big picture while still paying attention to details
Time management / ability to juggle multiple projects under deadline
Microsoft Office fluency required; Adobe Creative Suite is preferred

Manager, Integrated Marketing Resume Examples & Samples

Position Gogo as a strong technology brand in the aviation industry and manage brand messaging to appropriate audience segments including aviation industry and passengers
Develops short and long term strategic, marketing communications plans by creating a marketing platform that showcases Gogo as a technology leader for aviation
Work cross-functionally to get alignment for each marketing campaign, including agreement on next steps and milestones, inclusive of feedback from stakeholder groups: consumer insights, product, sales, etc. to effectively develop marketing campaigns and insure effective in-market execution
Work with creative and product marketing to develop and execute to the creative concept and execution for marketing materials in support of marketing Gogo’s suite of products and services, including brochures, advertising, data sheets, sales presentations, product demos and all other marketing materials
Supports internal/external vendor relations with advertising agencies, media agencies, etc
Supports event marketing, airline marketing, business to business marketing and overall marketing communications
Work with a cross functional team to create a portfolio or managed and professional services for our Airlines partners
Evaluate the results of marketing efforts to determine future plans

Manager Integrated Marketing Campaign Resume Examples & Samples

National Diploma in Marketing Management or equivalent Business Management qualification
University Degree in Marketing Management (preferred)
Five (5) years Marketing Management experience
Three (3) years People Management experience
Three (3) years experience in Management of budgets
Two (2) years Strategic experience
Exposure and understanding of Financial Services industry
Proven track record in marketing with length and scope of experience being

Associate Manager, Integrated Marketing Resume Examples & Samples

Work with the integrated marketing, sales, research and events teams to strategize, create, and write omni-channel proposals for category specific clients, including, but not limited to: fashion, retail, luxury, jewelry, watch, beauty, automotive, and non-endemic
Brainstorm with sales and account management teams on response to RFP’s
Manage the execution of all aspects of individual client programs (e.g.: digital extensions, events, sponsorships, mailings, samplings) from inception through completion
Manage advertiser participation at signature events
Operate at the highest level of client service in all circumstances
Track, execute, and manage programs, while maintaining budgets related to promotional/merchandising programs, including invoice processing, monthly reporting and year-end actualization. Engage and oversee internal departments and outside vendors to achieve successful outcomes
Act as category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. when appropriate. Develop and communicate these to sales and marketing teams
A Bachelor’s degree
2-4 years’ experience in integrated creative/marketing services
The ability to effectively translate program concepts/ideas into compelling presentations designed to sell in the idea to target advertisers
Strong strategic writing and creative thinking abilities for visual layout
Experience executing sponsored activations at events large and small
Strong knowledge of web advertising capabilities, implementation, etc
Strong knowledge of InDesign, Microsoft PowerPoint, Word and Excel and Adobe Acrobat

Senior Manager, Integrated Marketing Resume Examples & Samples

Develop and execute strategic marketing plans to promote HSN key initiatives which include sales events, marketing campaigns and promotional programs for marketing partners
Champion and enhance the HSN brand and brand promises across all channels of communication
Develop long-term objectives (3-5 years) for major initiatives and the path to achieving these goals within HSN and externally
Lead cross-functional execution teams across TV, digital, merchandise, marketing and creative to ensure campaign deliverables are briefed and completed
Manage timelines and overall project plan holding team members accountable
Analyze sales data and other key metrics to gain insight on opportunities and ways to apply learnings to continuously improve marketing performance
Present plans to senior leadership to gain alignment
Establish, maintain and grow collaborative relationships throughout organization
Motivate teams to think bigger and solve dynamic problems
Act as a strong, team-oriented leader within the Integrated Marketing team with the possibility of managing direct reports

Manager, Integrated Marketing Resume Examples & Samples

Conduct customer marketing and engagement research and analysis that generates insights, enabling the creation and execution of actions that drive increased revenues and margins for the omnichannel activities in select stores
Identifying and targeting member populations for direct and indirect marketing campaigns (email, mail, etc.) that provide maximum ROI
Responsible for all aspects of an individual campaign set up including strategic analysis, business analysis, set up, program documentation, audience selection, testing plans, deployment activities, quality assurance, and program performance measurement activities
Analyze member data, identifying ways to increase participation in our Loyalty program, Shop Your Way, field research and execution of campaigns, and performing ad hoc analysis as needed that create actionable insights

Senior Manager, Integrated Marketing Resume Examples & Samples

Leading the planning efforts of long-term menu event calendar for core products in conjunction with department leaders
Developing and executing marketing plans to grow sales of core menu items. This includes establishing marketing objectives, assessing competitive environment, providing strategic menu direction, and developing schedules for tests and rollouts
Regularly communicating calendar plans to product managers, cross-functional departments, field teams, and senior leadership to ensure synergy and support for program initiatives
Overseeing market-level calendars and testing plans for core menu and regional products; ensuring timely and effective execution of all phases of development and testing
Analyzing menu category and product success to identify opportunities to optimize product performance through quality improvements, deletions, packaging and cost optimization
Providing input on core product category development as it relates to overall menu and calendar planning, including pricing, deletions, and coupon strategy
Monitoring project success by tracking/analyzing sales mix and research results; presenting the summarized findings and recommendations to management
Bachelor’s degree in Business Administration or related field; emphasis in Marketing preferred; MBA preferred
5+ years brand/product management experience
In-depth knowledge of marketing principles and concepts to effectively manage menu categories
General understanding of business principles beyond marketing, including strategy development, finance/accounting, and operations
Excellent project management, organizational, interpersonal, analytical and presentation skills; strong oral and written communication skills

Manager, Integrated Marketing Resume Examples & Samples

Manage brand RFP response by developing and crafting brand centric “big ideas” that fully leverage Machinima’s programming, talent and production resources
Collaborate with sales, programming, development, social, including leading brainstorming sessions to develop brand centric concepts (RFP) and PROACTIVE content packages
Develop and write compelling, strategic and insightful proposals that clearly communicate program concepts, elements and benefits
Vet all concepts with key stakeholders including legal for compliance
Develop campaign budget model which includes flighting, production costs, promotional media, and influencer costs to ensure fiscal compliance, revenue maximization and value optimization for clients
Oversee custom branded content production process and drive creative to ensure messaging consistency and client satisfaction
Prepare analysis of under-performing categories to discern trends, challenges and opportunities
Work with Sales Account Managers on developing media & sponsorship opportunities
Develop sales one-sheets and presentation materials for key programming and tent-pole events
Track competitive marketing/sales/sponsorship activity
Support Sales and Marketing teams as necessary to support company initiatives

Senior Manager, Integrated Marketing Resume Examples & Samples

Participate in promotional planning: collaborate with Marketing, Planning and Merchandise teams to develop and evaluate promotional offers while maintaining pricing compliance
Analyze data and leverage consumer insights to improve overall performance and profitability, maximizing sales
Coordinate ongoing meetings with internal promotions committee and planning captains; creating and adhering to timelines for locking in offers
Serve as a point person for promotional offers within the marketing department including collecting requests for offers, gaining alignment and providing feedback after committee meetings
Working in coordination with marketing teams to understand the go to market support for the offer which may include promotion via TV, online and other channels; possibly as part of larger marketing campaigns
Work with analytics teams to monitor and evaluate offers that are currently running
Have visibility to all offers that will be available to a customer at any given time; understanding where they may overlap
Maintain flight plans and other communication reports
Analyze competitive offers in the marketplace and partner with CRM to gain insight on opportunities and learnings
Work with finance teams to ensure promotional offers are within budget

Senior Manager Integrated Marketing Resume Examples & Samples

Lead development of an insights-driven, consumer-centric strategy and set direction for activation based on brand briefs
Identify content needs and manage a strategic portfolio of content to drive brand understanding, relevance, affinity and engagement
Advocate for the consumer across content, distribution, curation and promotion with owned, earned, and paid channels
Be a diplomat and a collaborator that can lead strategic discussions related to the successful implementation of Marketing Integration into the Mattel Creations and GBT groups
Build & cultivate relationships with key stakeholders to develop holistic marketing plans ensuring alignment of brand objectives (GBT, PR, Legal, IT, etc.)
Collaborate with the content distribution, content creation, digital, media, insights, PR, and advertising teams to create programs that optimize the consumer experience
Build and maintain processes that support and sustain marketing integration strategy deployment
Drive innovation and experimentation in new engagement opportunities
Drive social marketing intelligence and drive collaboration with global social media team to integrate marketing programs
Execute strategies in partnership with cross-functional teams
Manage direct reports to deliver integrated marketing success
7-10 years of experience on cross-functional marketing teams, including agency, digital, media, and/or marketing integration role at a brand
Creative and design skill set
Strong organizational skills: must be able to work under tight timelines
Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
A storyteller and a dynamic personality
Possesses a digital track record, a mobile & social DNA, and a deep understanding of developing cross-channel marketing plans
A sophisticated understanding of applying data & insights
Paid media experience
Possess a foundational understanding of how people consume media and why they use social/digital platforms
Intellectually curious and always looking to answer why will the consumer care and what will it take for them to act?
Must be a self-starter and independent worker
Kids/Toy experience
Knowledge of COPPA and CARU Guidelines a plus

Lead Manager Integrated Marketing & Platform Strategist Resume Examples & Samples

Marketing and Entertainment Strategy – Able to perform marketplace and entertainment research and trend studies, develop strategic POVs and frameworks for use by the Creator Lab team at large in partnership with the Director of Strategy
Integrated Marketing and Distribution – Strong understanding of the intersection between distribution (media, owned channels etc.) and content and talent. Able to develop strategies and best practices that drive seamless integration of partnerships and promotion of assets across the company and able to develop annual plans for the team that can be used to inform and guide individual talent and partner relationships
Valuation Assessments and Monetization – Experience assessing the return on investment of partnerships and activations. Would work closely with the Operations and Analytics arm of the Creator Lab to understand how to get the best return on talent and content partnerships and to optimize our integrated marketing and distribution strategies over time
Additional skills required

Manager, Integrated Marketing Resume Examples & Samples

Supports VPs and Directors on all aspects of cross-divisional activities around tentpole/franchise pictures; evaluates and responds to studio division requests for assets and information ensuring consistency with Theatrical marketing strategy and filmmaker/creative stakeholder interests
Along with Directors, develops asset distribution plans and processes on a per project basis tailored to filmmaker/stakeholder sensitivities and in accord with WB Anti-Piracy guidelines and communicates/enforces that plan to studio divisions
Working with Directors and VPs, reviews, tracks and responds to divisional and partner creative submissions, such as marketing materials, style guide, publishing layouts, video game concepts, etc. to ensure that they are in line with film strategy and represent the film accurately and according to filmmaker/creative stakeholder expectations
Oversees management and delivery of received film assets to all approved and relevant parties, including managing the time and priorities of office support staff working directly on this process
Supports Directors and VPs in the development, implementation and follow-up on any additional general marketing needs, including creating supplementary marketing documentation (reports, timelines, project overviews/status documents, etc.) as assigned

Senior Manager, Integrated Marketing Resume Examples & Samples

Lead the strategic development of marketing partnerships between MTV, VH1, Logo, Comedy Central & Spike and advertising partners
Inspire clients with innovative ideas that bring their brand and Viacom brands together
Manage, motivate and develop supporting team members (Coordinators) in a manner that clearly sets priorities and understands workflow
Present to & work closely with internal sales teams & external clients
Minimum of 5 years of marketing experience at an agency, broadcast / cable network or national brand
Deep understanding of how media platforms (TV, Digital, Social, On-The-Ground) work together to support one strategic concept
Proficient in Microsoft Office Suite (i.e. Word, Excel, PowerPoint, Microsoft Outlook)

Senior Manager, Integrated Marketing Resume Examples & Samples

Develop the integrated marketing campaign to announce the changes to WPD customers and prepare them to migrate to the new Shutterfly Wedding Store, leveraging a deep understanding of our WPD customers. Campaign and strategy will include a positioning & messaging strategy, channel strategies and creative execution plan
Develop and execute quarterly marketing plan for existing WPD brand and site to deliver on business and customer goals. This includes closely collaborating with key business as well as channel marketing counterparts to develop integrated plans
Manage quarterly budget allocation and optimization to achieve profitability and growth objectives, including any in-quarter incremental budget requests and/or cuts
Act as champion for Wedding Paper Divas across the marketing organization. Drive alignment of all related marketing communications to ensure consistency
Participate in business planning
8+ or more years of progressive leadership experience in marketing, with specific experience in consumer-driven brands and digital marketing
5+ years leading strategy development and cross-functional execution
Solid understanding of retail, ecommerce, and brand management
Proven track record in developing integrated marketing plans in a highly competitive market space
Balanced work style that demonstrates business acumen, a high level of intellectual agility and capacity for original thoughts, and the ability to drive results
Exceptional communication skills and the ability to successfully execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact
Must be very adaptable and able to operate with ambiguous/incomplete information
Must enjoy working in a fast-paced, high volume, and time sensitive environment
Success in a matrix organization

Senior Manager Integrated Marketing Role Resume Examples & Samples

Partner with Brand Manager to understand the brand strategy, develop an integrated channel strategy; advise on tactics to deliver on measureable objectives
Look at the tactical plan holistically, to design and recommend plans that span the planning cycle, ensuring that all multi-channel marketing tactics work together
Keep abreast of average ROI / impact of tactics. Advise marketers on methods to improve on individual investments
Responsible for driving consistency across tactics as well as sharing innovative and/or best-practice ideas from across brands
Monitor book of work & overall spend; enforce and own prioritization of franchise work within the hubs; provide on-going budget updates to marketers
Maintain tactical grid and dashboard for current and impending tactics. Project manage tactics and update marketers on project status
Execute tactic renewals for franchise teams. In addition, during workload spikes, must step in and execute on individual tactics
Extensive experience in both marketing design and marketing execution
Deep understanding of the designated therapeutic area with direct or indirect experience with the brands
Ability to understand and leverage analytics to advise on decision making and drive innovation
Exhibit leadership skills with an ability to positively influence teammates
Clearly communicate to the HUB and brand teams the brand goals and desired way for working in the new model
Minimum of 5 years of experience in brand marketing, marketing channel marketing or other relevant commercial marketing experience
Healthcare related experience in commercial marketing or agency
Industry/therapeutic knowledge – understanding of the pharmaceutical industry and varying therapeutic areas
Strategic Thinking – possesses a vision for the brand, builds a plan and executes to achieve
Analytical – ability to use logic and analysis to solve ambiguous/complex business problems
Business Acumen – ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions
Leadership – ability to inspire and empower others to be at their best and deals with corrective actions in a manner that inspires accountability
Executive Communication – ability to clearly and succinctly communicate (verbally/written) at the executive level

Senior Manager, Integrated Marketing Resume Examples & Samples

Work w/ approx 2 sales partners to brainstorm strategic marketing solutions & create both proactive and RFP-driven proposals/presentations
Work closely with Hearst Digital Media to generate creative solutions and work with HDM as needed to oversee smooth integrated executions
Work with Cosmo/17 art department to create comps and advertorials, writing creative copy as needed
Attend sales calls and support sales partners in presenting marketing ideas as needed
Execute sold marketing programs across Cosmo/17’s brand assets, including some event/experiential (in partnership w/ internal events team)
Proactively anticipate needs of the department, clients and sales partners

Manager, Integrated Marketing Resume Examples & Samples

7 – 10 years marketing or marketing communications experiences. Agency experience a plus
Proven experience in developing and executing marketing communication strategies in support of business goals
Strategic thinker with excellent interpersonal and communications skills
Strong negotiation skills and contract understanding
Strong leadership skills with cross functional team members in a matrix organization
Strong communication, project management and organizational skills
Understanding of marketing, including product development and customer segmentation
Marketing experience developing strategies and programs in a multi-channel, distribution environment
Channel/retail marketing communications experience
BtoB marketing experience
Financial analysis and evaluation skills

Manager, Integrated Marketing Resume Examples & Samples

Strategy and Planning-- Sets goals, budget and the go-to-market strategy for a particular solution, audience segment, vertical, or competitive attack plan. Builds and drives the campaign execution strategy and plan
Defines the budget and works with product/segment teams on specific allocation
Works with product marketing and marketing operations to define the end-to-end customer experience across digital, in-person, web experience, and nurture programs
Leads the orchestration of all execution components, including cross department coordination (marketing, communications, services, sales, partners, etc.)
Manages the execution of campaign elements, including: emails, trade shows, direct marketing, webinars, digital marketing, campaign landing pages, etc
Leads global collaboration for the initiative with regional counterparts, and execution of campaigns where appropriate for the market
Ensures consistency across channels and campaign elements
Initiative Performance and Optimization - Defines success metrics including KPI's across all areas of the campaign. Owns campaign performance metrics, including dashboard and reporting and drive the learning and feedback loop for the campaign optimization across content and execution
Responsible for team communications of project plans and execution
Cross-functional teamwork - Work with Product Marketing, Marketing Operations and Programs, and Sales teams to deploy effective campaigns
Delivers executive presentations on campaign plans and results
People manage a team of up to 3 digital and marketing communications professionals
Bachelor’s Degree in Marketing, Communications or other relevant field of study
8+ years' experience in campaign management, with at least 2 years managing large-scale integrated marketing campaigns
Candidates should have at least 2 years of leadership / people management experience
Energy and Creativity. Strategic marketer who is inquisitive and proactive in terms of ideas and innovation
Driven leadership skills that can remove obstacles, make decisions and execute
A True Team Player. Excellent people skills especially working to align functional teams and multiple stakeholders
Technically Savvy. Strong PC-based computer skills; proficient with MS Office Suite
Relentlessly High Standards. Ability to simultaneously manage multiple projects and tasks. Detail-oriented and deadline-driven. Sees the bigger picture and prioritizes accordingly
Experience with CRM (Salesforce.com preferred). Demonstrated ability with HTML
Demonstrated service orientation with the ability to lead cross functional teams and manage multiple tasks
Demonstrated competency in designing Marketing campaigns which result in flawless execution
A track record for solving complex problems and driving business results
Ability to balance need for creativity with a data-driven approach to measuring impact and success

Manager, Integrated Marketing Resume Examples & Samples

Excellent organizational skills are a crucial asset in the role. It's important that they are able to manage their time effectively as well as manage the expectations of their team
The ability to be proactive and work well under pressure to tight deadlines is essential
To build trust, value others, communicate effectively, foster innovation, focus on delivery for clients/team, collaborate with others, solve problems creatively and demonstrate high integrity
Proactively establish and maintain effective working relationships with all support departments
Proficient in PowerPoint and Photoshop in order to produce high quality presentations that ultimately showcase the Shazam brand and product to clients. Must have a creative edge to add
A digital native with a strong background in entertainment media and emerging trends
Experienced in a commercial supporting role
Familiar with the requirements of a sales team, and proficient in producing high quality material in a timely manner

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Manager, Integrated Marketing Resume Examples & Samples

Manager, Integrated Marketing Resume Examples & Samples

Manager, Integrated Marketing Resume Examples & Samples

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Manager, Integrated Marketing Resume Examples & Samples

Manager, Integrated Marketing Resume Examples & Samples

Manager, Integrated Marketing Resume Examples & Samples

Manager, Integrated Marketing Resume Examples & Samples

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Manager, Integrated Marketing Resume Examples & Samples

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Manager, Integrated Marketing Resume Examples & Samples

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Manager, Integrated Marketing Resume Examples & Samples

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