Manager, Trade Marketing Resume Samples

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Z Ferry

Zita

Ferry

5286 Eloise Lakes

Dallas

+1 (555) 388 6074

5286 Eloise Lakes

Dallas

Phone

p +1 (555) 388 6074

Experience Experience

Phoenix, AZ

Manager Trade Marketing

Phoenix, AZ

Klein Inc

Phoenix, AZ

Manager Trade Marketing

Study and understand the shoppers’ buying behavior at Point of Sales (POS): valid for Rx, OTx & OTC
Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing Programs that deliver a solid ROI for Abbott
Ensure alignment between Marketing and TKAM plans and pro-actively proposing actions to seize opportunities identified
Manage the Trade segmentation and targeting with Sales Teams
Understand the different product category strengths at POS: products and services, their contribution to retailers’ strategy, and convert these into growth opportunities for Abbott brands
Formalize the Trade Marketing actions in a Trade Marketing Plan (TMP)
Prepare for and attend key sales meetings

Boston, MA

Manager, Trade Marketing

Boston, MA

Schaden, Terry and Hettinger

Boston, MA

Manager, Trade Marketing

Write decks for use in pitching new and existing clients
Coordinate with international teams for all global ad sales opportunities and the communication of such opportunities to all ad sales teams
Ensure all client offerings are on message with brand and programming objectives while maximizing revenue for the VIMN portfolio of brands
Identify and mine current and future opportunities from all departments
Build relationships across departments to establish efficient workflow to brainstorm integrated packages for clients
Manage assigned integration projects; position will focus on both the pitching of integrated marketing ideas as well as the execution of programs (on a rotating basis)
Manage the creation of sales support materials including but not limited to presentation decks, one-sheets, sizzle reels, client wrap up reports, etc

present

Houston, TX

Senior Manager, Trade Marketing

Houston, TX

Reichel-Parisian

present

Houston, TX

Senior Manager, Trade Marketing

present

Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: partner advertising, digital/social activations, consumer promotions, ecommerce, sales associate contests, in-store merchandising concepts, and event marketing
Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated account base – focused on key account, online and influencer dealers. Foster communication with regard to all planning and execution of initiatives. (align on specific accounts)
Responsible for the creation, selling and execution of account specific, integrated, account strategies and marketing plans that support brand and account specific business objectives. Drive Teva sales
Develops and executes priorities set by Segment Leadership in service to the corporate strategy
Develop an effective trade relations program, which includes database management, sales kits, sales incentive programs, sales training and other trade engagement activities
Develop and manage On & Off-premise Trade Marketing strategy for Golden Road beer brands. Manage timeline, track and measure rate of sales, and in store programs provide routine performance update to Golden Road Leadership
Work with partners to develop Disney’s digital/social media strategy and increase reach and engagement

Education Education

Bachelor’s Degree in Business

California State University, Fullerton

Bachelor’s Degree in Business

Skills Skills

Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
Excellent presentation skills
An ability to think outside the box and bring true innovation to the trade marketing environment
IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
Experience in managing, briefing and assessing creative and production agencies
Experience in trade, retail marketing
Leadership experience
Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
Budgeting and financial management skills

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15 Manager, Trade Marketing resume templates

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Manager, Trade Marketing Resume Examples & Samples

Write decks for use in pitching new and existing clients
Coordinate with international teams for all global ad sales opportunities and the communication of such opportunities to all ad sales teams
Ensure all client offerings are on message with brand and programming objectives while maximizing revenue for the VIMN portfolio of brands
Identify and mine current and future opportunities from all departments
Build relationships across departments to establish efficient workflow to brainstorm integrated packages for clients
Manage the creation of sales support materials including but not limited to presentation decks, one-sheets, sizzle reels, client wrap up reports, etc
Provide updates of assigned brand integration projects for status reports and ensure all deliverables and deadlines are met on projects
Establish information sharing processes and teach sales people tools to support their sales efforts
Oversee the development of templates ,original presentations (keynote, video, power point) and other branding materials (Premiums) that clearly reflect the VIMN brands
Management of project budgets, invoice processing, Vendor COA coordination
Strong written and verbal communication skills with the ability to effectively present ideas
Understanding of Ilustrator and Photoshop
Agency background a plus with the ability to manage multiple projects in a fast-paced, high volume environment
Production/production management background
Experience in creating and presenting complete business plans

Temporary Manager, Trade Marketing Resume Examples & Samples

Managing a variety of tactics, tasks and timelines
Negotiating contracts with facilities, suppliers and vendors
On-site booth management (before, during and after the trade show)
Making sure the audio/visual equipment is up and running
The booth is ready to go each day and clean throughout the day
Food/beverages are ordered and delivered
Experience with online marketing and emerging media
Minimum 3-4 years of experience in account management/advertising, event marketing or trade shows
Extreme attention to detail
Superior organizational skills and time management
Be able to work independently
Stay on top of and meet deadlines
A keen aesthetic and discerning design/communication sensibility

Manager, Trade Marketing Resume Examples & Samples

Provide input to the development of the overall local go-to-market plan according to channel/account needs
Align with the local Sales Organisation in regards to account specific marketing plans and their execution
Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities (in alignment with local marketing tools, offers and guardrails as well across channels)
Present account marketing plans to all key players internally and externally
Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
Key contact person for Retail / eCom activation to ensure alignment and best usage of resources
Support allocation process and efficiency tracking of exclusive range offers
Coordinate Marketing tasks of space management initiatives (SiS, VM, trade activations)
Interface between adidas and Marketing department of Key Accounts
Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
Experience in managing, briefing and assessing creative and production agencies
Budgeting and financial management skills
Experience in trade, retail marketing
Leadership experience

Manager, Trade Marketing Resume Examples & Samples

Track and analyze the business. Manage sales admin, ensuring accurate tracking of title promotion set-up and discount promotions. Create and compile all aspects of weekly. Recon meeting (accurate information, presentation, documentation)
Execute retail strategy for each new release title by account. Communicate and manage tactical details of title-specific retail strategies with internal/external and cross-functional teams (Sales Field, Sales Planning, Creative Services, Promotions, Operations, Sales Administration, Interactive Marketing, Legal and Brand Marketing). Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis
Manage day-to-day communication with field sales; liaises with multiple groups to keep trade marketing schedules. Create and/or distribute all critical sales materials within the timelines listed on the deadlines document. Respond to Sales requests for information and creative in a timely manner
Implement trade and co-operative marketing programs that increase revenues, improve placement and enhance advertising
Prepare reports for field sales’ use in monthly pitches, key account planning and reviews. Provide ad hoc reporting to support business unit

Manager, Trade Marketing Resume Examples & Samples

Provide key leadership and analytical support to create effective retail marketing programs and key action plans for film, TV, and family/animation releases. Develop, coordinate and ensure execution of business unit strategy for titles. Manage the information transfer both internally and externally
Execute title-specific retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers
Manage day-to-day communication with Field Sales. Create and/or manage distribution of titles’ marketing/sales support materials. Evaluate viability of Field Sales requests for information and for creative assets and execute against requests in a timely manner
Implement trade and co-operative marketing programs to secure optimal title merchandising placement and enhanced advertising and to drive incremental revenue
Prepare presentations and/or analyses for sales team’s use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film and TV business units

Manager, Trade Marketing Resume Examples & Samples

Minimum 5 years professional experience required in retail or consumer marketing, or new media/online or technology marketing
Ideal candidate has existing experience at or working with digital entertainment accounts
Experienced in developing/refining work flow processes and excels at managing multiple simultaneous projects
Proven use of facts to provide insight
Ability to communicate effectively and tactfully, both oral and written
Ability to masterfully create and develop proposals and presentations
High proficiency with Excel, PowerPoint
Experience developing and implementing multiple product lines and SKU’s
Ability to work cross functionally
Ability to think strategically and has a strong understanding of the marketing and selling process
Strong organizational skills required to effectively manage multiple simultaneous projects
Ability to proactively identify and pursue opportunities for business process improvement
Ability to interact diplomatically with clients at various levels within our accounts
Demonstrates integrity and reliability with clients and vendors to reinforce long-term relationships
Ability to prepare ongoing activity and status reports regarding title release activities
Must have the ability to communicate effectively and tactfully with accounts, managers, vendors, talent and other levels of personnel
Must have the ability to work under pressure

Senior Manager Trade Marketing Resume Examples & Samples

Lead the development of the Trade Marketing strategy to achieve defined business objectives
Manage and direct the Retail Marketing strategic roll-out plans per door by focusing on a more promotional calendar approach
Lead efforts to leverage the visual representation at the point of sale in our own retail and franchisee
Develop, plan and control all display items and POS Materials issuance and replenishment
Plan and direct all POS/window related for store opening (franchisee and own retail)
Develop and deliver integrated, multi-channel consumer marketing campaigns
Maximize return on investment on trade promotions & visibility agreement with different trade channels
Develop and coordinate exclusive account marketing plans with retail merchandising team
Manage and monitor trade marketing budget and identify possible cost reduction
Lead and improve the development of processes to increase efficiency, link all Marketing activities and achieve set objectives
Staff most suitable persons in direct report positions in alignment with HR
Set personal objectives, targets, guidelines and assess all direct reports
Steer SCORE-form & online-process for all direct reports with administrative responsibility
Develop the functional and social skills of direct reports on and off the job
Manage all reports as an integrated team by setting team objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces
Identify and prepare talents in Trade marketing team for career progression within the adidas organization
Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
Proven track record in trade marketing, brand marketing
IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
University degree in Business with Marketing focus as an advantage and/or a minimum of 3-5 years successful track record in Marketing and/or Trade Marketing
Experience in consumer and/or sporting goods industries is preferred
Fluent in English,
Fluent in Arabic and/or French an advantage

Manager, Trade Marketing Resume Examples & Samples

Develop and implement quarterly merchandising and new product launch plans to meet or exceed quarterly and product launch volume targets for internal and partner titles for physical and digital distribution channels
Work with Regional Directors/Managers to develop compelling account promotional programs across all physical and digital distribution channels
Work with the Trade Marketing team to insure that the trade plans and budgets are in line with financial guidelines and that the necessary partner approvals are obtained for all assets and programming on a timely basis
Participates in sales meetings, events, seminars, and conventions. Coordinates account and industry participation
Collaborates with Merchandising, Category Management, and other internal WHE resources as needed to achieve divisional goals
Manages promotional funding, utilizing appropriate documents to deploy, track, and deliver desired results within budget
Penetrates accounts by meeting with key functional and managerial decision makers to develop rapport and understanding of their business processes and authority
Manages day-to-day communication with partners, including weekly call agendas and recaps, weekly distribution of forecasts and plans, and updates of any policy changes. Addresses any concerns the partner may have with the solicitation process
Works with external agencies or other marketing teams as needed to develop POS, account specific promotion and sales materials
Spends time in retail stores and in digital storefronts benchmarking performance, opportunities, and competitive conditions. Reviews category reports and information

Manager, Trade Marketing Resume Examples & Samples

Track and analyze the business across the 26-week new release window. Execute title-specific physical and digital retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers
Execute retail strategy for each new release title by account. Manage day-to-day communication with Field Sales. Create and/or manage distribution of title-level forecasts, marketing and sales support materials. Evaluate viability of Field Sales requests for information, financial feasiblity and execute against requests in a timely manner. Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis
Facilitate and lead weekly Business Unit and account calls and Recon meeting with executive management
Plan, negotiate and implement trade and co-operative marketing programs to secure optimal title merchandising placement, enhanced advertising, drive incremental revenue and maximize ROI
Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film business unit

Manager Trade Marketing, Foot Inc Resume Examples & Samples

In collaboration with the CTC / Foot Inc. account activation teams, create seasonal account plans, tool requirements, timelines and complete seasonal deliverable list for each Foot Locker Inc. banner
Represent and advocate for the Foot Locker Inc. accounts, within brand teams; specifically, brief and collaborate with Category Comms Teams for all Foot Inc. needs and tools
Own the budgets for Foot Inc. projects within the brand team and drive the strong balance of creative disruptiveness along with disciplined spending efficiencies
Own timelines and communication with in regards to Foot Inc. plans and tool building; be a proactive, problem solver and communicator to mitigate delays, think creatively to solve issues, and hold stakeholders accountable to dates and deliverables
Manage marketing activation projects across disciplines (retail, branded space, digital, media, grassroots, and events), acting as the primary project manager from brief through execution, in conjunction with Trade Marketing Retail Concepts, CTC Account Activation and Business Units
Brief necessary global or local function and/or drive creation of any additional retail or digital marketing needs that aren’t supported via category communication plans
Ensure the Global/Market Brand Calendar is followed throughout, priority campaigns and stories are prioritized, and Channel marketing budgets are allocated accordingly
Provide regular feedback and best practice sharing with appropriate Global Counterparts
Report internally on timeliness of deliverables and the performance of all wholesale trade marketing initiatives
Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
Proven ability to effectively navigate a large and complex organization
Leading and managing a diverse team (incl. remote management)
Strong organizational skills and proven project management experience
Advanced user of MS Office suite of products
Minimum of 5 years experience in consumer products, creative agency, and/or project management

Manager, Trade Marketing Resume Examples & Samples

Manage execution of all retail programs with major retailers such as ADSA, Tesco, TRU, Smyth’s , Primark, Amazon in key European territories. ( UK, France, Germany, Italy and Spain)
Attend ongoing retail meetings with VP and Director of Retail to develop and maintain ongoing relationships with retailers
Manage the overall development and execution of programs including but not limited to; point of sale, circulars, media, ( TV, print, digital and social), promotions
Manage execution budgets
Coordinate with Universal brand and marketing team in US to ensure creative is consistent and on brand
Work with Director of Retail to develop franchise pitches including possible agency and creative development
As time allows, support Director of Retail in specified markets with overall account management
Maintain catalogue of competitive studio programs at retail
Be knowledgeable and up to date on retail and marketing activity and trends in Europe
5+ years of retail, marketing, promotions, agency or account management experience
Knowledge of retail business including retail marketing tactics, promotional partners, home entertainment, and consumer products
Strong organizational skills and attention to detail working in a fast paced environment
Must have excellent communication and interpersonal skills
Ability to collaborate and communicate effectively and consistently with supervisor, USP&L colleagues, agents and cross divisional stake holders
Ability to speak more than one European language a big plus

Manager Trade Marketing & Promotions Resume Examples & Samples

Basics promotions acumen expert; coordinate with Marketing, CMG, Brand Champion to develop promotion strategies and monitor trade spending, etc. for Hanes and C9
Develop/manage/evaluate all promotional activities including establishing promotion strategy for each product category, drive consistency across categories, P&L evaluation, analyze market data and create effective and cost efficient displays
Provide trade promotion support to CMG and Marketing by ensuring pertinent information is communicated (i.e. promotional costs, relevant product strategies) to develop and manage budgets for men’s, women’s and kids underwear. Monitor account plans, track and report performance, respond to price exception requests and document meets competition activities
Manage the creation, evaluation and implementation of all off-shelf displays for Hanes, C9 and International kid’s socks and underwear. Works within the trade promotions team and with procurement to manage display vendors from development to delivery
Work with CMG, Customer Operations and Distribution Centers to establish display structure, planograms, and provide relevant SAP set up information
Management of Kid’s componentry budget, including management of corrugate inventory, timely procurement of materials as needed by the DCs and approving invoices
Kid’s Basics Promotions representative in weekly TRAK, PEM, and Project Management meetings
Minimum 5 years of marketing or sales experience
Ability to multi-task, work in a fast paced matrix organization
Knowledge of computer software systems; i.e. Excel, PowerPoint

Junior Manager Trade Marketing Resume Examples & Samples

Supports the creative and production process with agencies to provide guidelines, assets, and materials for Regional adaptation production and implementation in wholesale accounts
Participates in alignment with all relevant Channel Marketing Heads including Media, PR, Retail, Digital, Entertainment and PUMAVision, as well as Category Marketing Heads to guarantee Brand alignment and category representation
Communicates with Regional Trade Marketing teams to ensure that Campaign support packages meet the brief and needs of the local markets and specific local stores
Supports integration with Global Marketing team functions to provide 360 Trade solutions while observing seasonal and long-term Brand, Category and Commercial objectives
Develops monthly reports on the progress of all Trade Marketing projects for Senior Management
Degree in Marketing, or other related field
Experience in Trade marketing is a must
Knowledge of the trade environment and trends in the business
Awareness of competitors� trade marketing activities
Ability to present information and communicate effectively with a variety of teams and individuals around the world
General awareness and knowledge of the sportswear and lifestyle product category
High initiative, high energy, confidence, passion for the job, decisive eye for detail
Creative thinker and innovator with exceptional design/typography/layout skills a plus
Willingness to learn and take creative and art direction
Ability to excel in a fast paced environment without compromising quality

Manager, Trade Marketing Resume Examples & Samples

Coordinate drafting, seasonal and other opportunistic promotional programs to maximize sales, close revenue gaps and maintain profit margins to achieve annual financial goals
Continually assess TPR strategy based upon post-mortem analysis –depth/frequency/duration; VOD availability & price gaps; windowing; etc
Work cross functionally to optimize permanent pricing strategy via price tests (EST/VOD price gaps; optimal number of tiers)
Develop and maintain master promotional calendar to track activity across all clients to prevent conflicts and drive revenue
Prioritize and facilitate digital retail expansion (new partners; expanded assortment)
Monitor competitive activity to refine strategy and grow market share

Manager, Trade Marketing Resume Examples & Samples

Manage physical product lifecycle (re-works; cutouts; reactivations; exclusives; product configurations; inventory builds; SMI; liquidation; destruction; etc.) Recommend permanent reprice cadence based upon retail performance & placement
Coordinate drafting, seasonal and other opportunistic promotional programs to maximize distribution, close revenue gaps and maintain profit margins to achieve annual financial goals
Oversee account-specific retail program development and implementation across retailers. Oversee retail planogram submissions at top accounts with retail marketing (i.e. Walmart, Amazon, Target, Best Buy)
Review post-mortems to refine and inform future promotional programs
Monitor competitive activity to refine strategy and preserve market share

Junior Manager Trade Marketing Resume Examples & Samples

Implement, in the Wholesale Channel, the Activation plan, executing the activities defined together with Brand and CTC functions and aligning with WE omni-channel calendar at Cluster level
Support the creation of appropriate channel activation sell-in tools at Sales Launch period
Support perfect execution at POS (including the coordination of space planning, POS ordering, VM planning…)
Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines
Support briefing of agencies to execute the campaigns at POS

Assistant Manager, Trade Marketing Resume Examples & Samples

Ability to collaborate and communicate cross-functionally, with retail partners, internal partners, Macy’s Key Account team and field
Ability to maximize resources (people, budget), operate efficiently and follow-through
Excellent written & verbal communication , comfortable presenting to all levels of management and working within a matrix organization

Senior Manager, Trade Marketing Resume Examples & Samples

Develop and manage On & Off-premise Trade Marketing strategy for Golden Road beer brands. Manage timeline, track and measure rate of sales, and in store programs provide routine performance update to Golden Road Leadership
Work closely with the Sales Director, Off Premise Chain Manager & ABI Trade Marketing to produce retail programming that will drive incremental volume and increased ROS opportunities throughout the market
Track and Measure retail programming to determine lift and ROI on programing
Lead the strategy to determine the ideation, selection, coordination, planning communications and execution of Golden Road experiential events Nationally with ABI High End Team, Wholesalers, GRB brewers/marketing support, GRB field sales team, and third party vendors
Manage GRB special event, sports and venue sponsorship. This includes the strategy for which assets to target, determine ROI of sponsorship activity, and adhering to the sponsorship budget account
Work with internal customers and external employees to find innovative Trade Marketing Point of connection resources that can be used by the GRB field sakes team & Wholesalers to help lift ROS
Oversee the start to finish process of Trimester planning, including communication with GRB field sales team and Wholesalers throughout the process. Hit key minimums to ensure POCM is produced on a Trimester basis
Prepare and deliver annual Trade Marketing plans to both internal & external customers during Annual Business Planning & Home Market COM
5+ years of Beer Industry experience
3+ years of Management experience
Strong analytical skills with ability to present data to internal & external customers. Strong understanding of forecasting, process and business consulting
Understanding of direct store delivery three tier system and strong knowledge of retail environment
Adept at relationship building to manage special event concessionaries & large scale venues with a strong sense for negotiation
Ability to make business-critical decisions driven by both data and knowledge of business needs and legal requirements

Manager Trade Marketing Resume Examples & Samples

Have a solid understanding of the Pharmacy landscape: different stakeholders, their market share, their needs and expectations
Develop a deep understanding of the retailers’ purchasing criteria
Study and understand the shoppers’ buying behavior at Point of Sales (POS): valid for Rx, OTx & OTC
Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing Programs that deliver a solid ROI for Abbott
Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, bringing to marketing teams documented field insights, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
Play an active part with Trade Key Account Managers (TKAM) and Retail Sales Managers (RSM), understanding their objectives and priorities
Ensure alignment between Marketing and TKAM plans and pro-actively proposing actions to seize opportunities identified
Manage the Trade segmentation and targeting with Sales Teams
Understand the different product category strengths at POS: products and services, their contribution to retailers’ strategy, and convert these into growth opportunities for Abbott brands
Define and develop Trade Marketing strategies and tactics (such as merchandising initiatives, visibility tools, trainings, patient support programs..) to stimulate Abbott’s brands availability – visibility and recommendation
Bridge Abbott’s brands’ strategy and customers’ needs, customizing these actions by customer segment and TKA when relevant
Build a Loyalty Program for strategic partner pharmacies as required
Formalize the Trade Marketing actions in a Trade Marketing Plan (TMP)
Prepare for and attend key sales meetings
Establish effective working relationships across customers and functions to drive execution of strategies and tactics
Visit Trade Key Accounts with TKAM to engage them on Trade Marketing partnerships
Ensure the TMP execution and facilitate interactions with all in-field functions and marketing teams
Monitor Trade Marketing execution at store level and measure ROI for all Trade Marketing Programs

Manager Trade Marketing Resume Examples & Samples

Degree in Business/Commerce/Marketing, MBA Preferred
Experience in Trade Marketing and Account Promotions
Digital/Omni-Channel experience is an asset
Excellent interpersonal & communication skills (strong presentation and “Story Telling” skills)
Experience with research and syndicated data
Experience with budget ownership and ROI measurement skills
Strong Project Management skills along with Agency Management experience
Strong analytical and negotiation skills
7-10 years of experience
Key personal attributes - creative, positive, self-motivator, passion for the toy industry

Manager, Trade Marketing Resume Examples & Samples

Responsible for communicating and executing all National Promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing
Responsible for formulating local On-premise and Off-premise initiatives and communicating strategies for the implementation of these programs in an effective, timely, and cost-controlled manner to meet the local needs in their Region(s)
Leverages Strategic insights / Shopper analytics to drive retailer specific programs focused on complimentary attributes between a retailers shopper and a brands consumer target, demonstrating the ability to convert insight in to win-win promotions with the retailer
Serves as the Region Sales/Market Expert to Brand Marketing and conversely serve as the Market Liaison between Brand Marketing and Region Sales Team
Responsible for managing the local promotional budgets to effectively control costs while executing programs with the most impact to the business. Play an integral part in all planning and execution of fiscal budgets for the division, providing regular reporting to the Director Trade Marketing and Region General Manager on budget status
Participate in distributor planning meetings to ensure alignment between sales objectives and marketing strategy, and provide feedback to Brand Marketing to ensure appropriate initiatives and tools are being provided to the field
Participate in day-to-day management of all projects and communicate with stakeholders as appropriate
Conduct cost/benefit analysis prior to and following local market programs as appropriate
Requires Bachelor’s Degree and must possess minimum of five years management or progressive experience in the alcoholic beverage industry or equivalent, as well as in-depth field marketing and business knowledge
Working knowledge of computer and software applications as job will require interaction with stakeholders regarding information
Strong budget knowledge
Demonstrate a high level of follow through and ability to meet multiple deadlines

Senior Manager, Trade Marketing Resume Examples & Samples

5-7 years of experience working with a leading CPG company (Trade Marketing, Brand Activation, Sales or related position)
Experience in leading cross-functional teams in a matrixed environment while developing the capabilities of early career professionals
Ability to think creatively, generate options, build consensus, and execute
Comfort dealing with ambiguity and a fast-paced entrepreneurial environment
Experience leading organizations through change and embracing new ways of working while delivering outstanding business results. Experience in merger situations desirable
Aptitude for both strategic thinking and detail-oriented operational management
A willingness to work as a “player/coach”—personally executing as well as leading others

Senior Manager, Trade Marketing Resume Examples & Samples

Develop, drive and plan regional trade marketing campaigns across SEA in order to strengthen client relations and maximize media values on our partners’ platforms, including on-air, online, mobile, social and on-ground experiences
Spearhead and negotiate Disney’s participation at trade events, and lead the execution of these events to deliver exceptional experience for our partners
Initiate subscriber acquisition and retention promotions to increase the distribution of Disney’s channel brands
Pro-actively identify synergy opportunities with other Disney business units and offer them strategically to partners to add value to our marketing proposition
Develop sales collaterals, premiums, POS materials and other marketing support materials
Ensure the communication and application of brands through client platforms are well-executed and on-point
Devise analytic and monitor performance for each campaign
A university degree/diploma holder
Ideally with 8-12 years of marketing experience, preferably in a related industry
Excellent communication & English language copy writing skills are essential
A strong understanding of digital and social media marketing
Experienced with leading and managing events
A self-starter who is organized, resourceful and able to take initiative
Proficient in Keynote, PowerPoint, Excel and Word
Strong attention to detail and ability to manage different brands concurrently
Capable of examining issues from a broad perspective, considering impact beyond immediate scope
Capable of effectively persuading others to supports ideas and plans
Inspires Creativity and Innovation
Champions Change

Senior Manager, Trade Marketing Resume Examples & Samples

MBA preferred, Bachelor’s degree minimum with marketing focus
Must have at least 6 years marketing experience, preferably in footwear, apparel or related consumer goods industry
Must have retail marketing experience in related industry
Must have negotiation experience with budgets exceeding $1M
Proven, successful track record in effective marketing and team management
Must have excellent presentation, communication, interpersonal, and organizational skills
Must be proficient in Microsoft Office – Outlook, Word, Excel, PowerPoint
Proven track record of fiscal responsibility and knowledge
Global business knowledge with cross culture agility
Ability to travel domestically and abroad
Ability to assist with event and promotional execution
Strong written and verbal communication skills to professionally and effectively interact with staff, colleagues and the executive management
Experience in the footwear industry preferred

Manager Trade Marketing Resume Examples & Samples

Direct Personnel Management responsibilities to SBU Team Member(s). Responsibilities include directing the development of trade strategies, alignment to the SBU Business Objectives, manage day to day work processes, provide clear objectives and direction, gain alignment to work-streams, provide coaching, training/development and leadership
Provide an increased focused effort against a major growth business for Church and Dwight and create step increases to the business in order to achieve overall SBU success
Develop and execute improved strategy alignment with marketing and field sales to provide a more focused effort against the brand. Develop “best in class” marketing and merchandising plans to better compete and grow at a faster rate for the SBU. Track and monitor trade and marketing strategies and expedite strategic changes quickly and efficiently to stay in front of competitive threats
Key liaison representing sales and primary interface with Marketing for assigned strategic brand providing insight and expertise on customer and class of trade related issues/opportunities
Drive recommendations to Marketing on the creation and execution of merchandising vehicles (displays, IRCs, bonus, on-pack etc.) for both national and account specific in-store execution
Resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly to Sales
Lead trade strategy development and assessment (distribution, shelving, merchandising, pricing guidelines) and lead development of annual planning materials, new product presentations and sell sheets for Field Sales use
Create/Contribute to Customer Sales Presentations (i.e. conceptual selling stories, new item initiatives, retailer line review presentations)
Proven and Demonstrated Success as Trade Marketer
4-6 years experience in CPG industry with internal and external sales experience
Strong technology skills: Microsoft Word, Excel, PowerPoint, Syndicated Data (IRI/ACNielsen), Siebel a plus
Understanding of trade rate development and retail execution challenges
Understanding of retailer go to market strategies and class of trade/channel dynamics

Assistant Manager Trade Marketing Analytics Resume Examples & Samples

Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred
2-4+ years of experience working with a leading CPG company (Category Management, Supply Chain, Sales Analytics or related position)
Demonstrated knowledge of Business Analytics philosophies, tools and processes and proven record of success
Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
Advanced analytical skills and computer software proficiency (e.g. Excel, Tableau, PowerPoint, etc.)
Strong familiarity with space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)

Manager Trade Marketing Analytics Resume Examples & Samples

Provide insight and perspective of the various channel dynamics on assigned categories
Monitor channel shifting and the associated trends reflected in the marketplace
Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.)
Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences
Bachelor's degree (emphasis in business/marketing or related field), advanced degree preferred
5-7 years of experience working with a leading CPG company (Category Management, Shopper Insights, Sales or related position)
Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success. Category Management Association certification a plus
Advanced analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.)
Familiarity with space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)
Location: London with 30% travel

Assistant Manager, Trade Marketing Resume Examples & Samples

Directly responsible for third party labor warehouse and fulfillment including managing aging inventory, allocating product to teams, month end inventory counts, and process flow management
Maintain the trade marketing product road map for all carrier sales teams
Responsible for planning and distribution of field promotional items
Manages and collaborates with multiple marketing agencies
Assist Trade Marketing Team on the development of launch materials (including, but not limited to, spec sheets, launch kits, and in-store point of purchase materials, promotional flyers, event management)
Lead new product introduction project management calls
Assist Director of Trade Marketing on special projects as needed

Manager, Trade Marketing MAC Resume Examples & Samples

Provide support to the Director of Trade Marketing and partner with National Accounts team for key retailers; assist in the execution of overall strategy including launch support and seasonal integrated calendar
Manage relationship and ongoing communication with retail Buying and Marketing teams
Build retailer-specific marketing calendars and liaise on program updates, promotional initiatives and retailer exclusive requests
Regularly partner with Product Marketing, Forecast & Planning, Online and VM. Oversee 360º programs including Holiday, Anniversary Sale and other category focuses to ensure timely production and successful launch, both in-store & online
Exhibit strong comprehension of all business drivers (including quantitative and qualitative data). Develop clear understanding of retail landscape and consumer behavior to execute mix of tactics that strengthen brand relevance, meets sales goals and aligns with both brand and retailer strategies
Act as point person for seasonal retailer presentations; work with internal departments on productive meeting agendas and secure presentation items. Issue recap with retailer feedback and follow up on requests
Lead recurring meetings with internal and external partners to guarantee open communication for seamless execution of marketing strategy
Partner with Key Account Management teams to gain insight on ELC brands’ performance and integrate plans as overall portfolio

Assistant Manager Trade Marketing Resume Examples & Samples

Brand Marketing experience/knowledge
Retailing Marketing experience/knowledge
Wholesale Business understanding/knowledge
Experience in ranging and planning
Computer skills
Communicating Skills
Analysis and Problem Solving
Learning and Self Development
Passion for and understanding of SPORT
High level of integrity