Manager, Trade Marketing Cover Letter

I would like to submit my application for the manager, trade marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for direction to Category Development, Shopper Marketing and CP&A Managers on growth drivers and relevance for category and channel;.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Tailor Concepts that help the customer grow, based on true insights and Brand Performance Standards
• Plan and implement Media and Communications through the customer
• Manage and develop 2 line reports
• BS in a business related field with marketing, finance, process and systems experience preferred
• Experience interacting with small business owners
• Previous experience in CPG Sales and/or Marketing to retail customers, and solid understanding of the selling process
• Able to read and interpret quantitative and qualitative information, and make decisions from such information
• Travel Retail channel experience would be an advantage

I would like to submit my application for the manager, trade marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for consumer/category input within the Customer Strategic Planning Process to help refine plan elements based on consumer and category knowledge.

My experience is an excellent fit for the list of requirements in this job:

• Having a strong retail experience in telecommunications or consumer products industries would be preferred
• A strategic thinker with strong leadership, communication, presentation and problem solving skills, strong attention to detail
• Be driven and results-oriented with strong business acumen and keen sense of technology developments and market trends in the mobile telecommunications/consumer electronics market
• Dynamic, results-oriented individual with a "hands on" style
• Having sense of urgency & customer -oriented
• Personable, Energetic, Responsive, Confident and Honest
• Key liaison working collaboratively between field sales and marketing to achieve SBU sales and profit objectives
• Develops sales KPI’s and works collaboratively with marketing and field sales to achieve

In response to your job posting for manager, trade marketing, I am including this letter and my resume for your review.

In my previous role, I was responsible for category teams with Category Development expertise and advise to enable an effective commercialization of category strategies and initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• International experience during the studies or work is highly valued
• Prior experience of marketing strategy or business plan development with evidence of execution success
• Prior experience managing people and leading teams
• Intermediate to Advanced analytical abilities
• Owns process, governance & communication for the Picture of success across Retail environments & categories
• Define the brand / category & cross category in store agenda with shopper insights & category
• Define the prioritization of the category BIG & innovation
• Define our in-store success agenda & go to market selling materials ( selling stories, POS etc)

I am excited to be applying for the position of manager, trade marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for input / recommendations when / where needed to influence Brand Plans, Channel Strategies / Plans, Category Plans and Joint / Customer Category Business Plans.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong negotiation, communication & analytical skills
• English language knowledge and skill
• Knowledge of PC software is essential
• Computer literate and good command of spoken and written in English
• Some related experience working with trade spending, syndicated POS data and retail accounts
• Campaign examples from previous employment
• Strategic thinker – able to identify & create a compelling story from data & insights
• Experience on Digital Marketing

I am excited to be applying for the position of manager, trade marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for key channel and shopper insight to support the development of Category Strategies for market.

Please consider my experience and qualifications for this position:

• Understands business to business strategies to assist in the development and execution of marketing strategies
• Experience with the creation and management of digital content across a wide spectrum of digital channels
• Drive consumer engagement in retail stores through retail activation of campaigns and products in retail channels based on marketing and customer business plans
• Develop consumer engagement solutions for retail stores in an innovative way to continuously improve shopping experience
• Passion for Sport (ideally understanding of Sports Nutrition)
• Strong Language proficiency (English and one other Scandinavian language as minimum)
• Possess strong understanding of Singapore modern grocery trade retailers’ requirements and market dynamics
• Possess good knowledge in marketing principles and the integrated usage of digital marketing strategies into conventional strategies