Senior Manager, Marketing Resume Samples

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B Spencer

Beau

Spencer

455 Celine Crest

Phoenix

+1 (555) 787 1891

455 Celine Crest

Phoenix

Phone

p +1 (555) 787 1891

Experience Experience

Dallas, TX

Senior Manager Marketing

Dallas, TX

Kilback-Kuvalis

Dallas, TX

Senior Manager Marketing

Working with the Business Development team to find and develop new partners and channels
Manage the development of social media assets for certain projects
Conducting marketing research, following up on campaigns and launches, and providing Senior Management team with regular quantitative and qualitative reports
Works to engage stakeholders in both the development and launch of marketing plans
The Marketing Manager, with assistance from the Marketing Analyst, analyzes and reports the sales and profit results from all marketing activities
Develop and monitor success metrics to understand the performance of marketing programs in support of TAC
Build and manage relationships with partner teams necessary to successfully execute the TAC marketing strategy

New York, NY

Senior Manager, Marketing

New York, NY

Larson, O'Conner and Stanton

New York, NY

Senior Manager, Marketing

Work with the Director in establishing initial relationship and scope of work and take the lead on agency and vendor management
Manage team of 2 direct reports. Oversee responsibilities and performance of team, conduct full performance appraisals and coaching
Manage website content, develop SEO plan, and report and manage web analytics
Identify, creatively structure and negotiate complex co-marketing campaigns and work with product management, engineering, marketing, legal and PR to execute
Lead, develop and mentor team members and make Staples an even greater place to work
Demonstrated customer focus and capabilities for cross-functional teamwork, agency management, budget management
Provides oversight, coaching & management to managers and individual contributors (e.g. Art directors, designers)

present

San Francisco, CA

Senior Manager Marketing Operations

San Francisco, CA

Sanford and Sons

present

San Francisco, CA

Senior Manager Marketing Operations

present

Marketing Operations & Business Development (other sub brands and central Project Management)
Willingness to perform data administrative and clerical duties in support of direct team management and extended team support
Provide suggestions to Business SME’s for improvements to the process & policies
Provide clear direction and regular performance feedback to direct reports against SCORE objectives and KPIs
Contribute to the development and maintenance of the Performance Culture within the Marketing Operations team
Manage the Process Management team (direct reports) in full scope of process calendars, timelines, systems integration, milestone meetings & communication
Problem solving capabilities for process management and continuous process improvement

Education Education

Bachelor’s Degree in Marketing

Loyola University Chicago

Bachelor’s Degree in Marketing

Skills Skills

Excellent writing (print, web) and editing skills with strong attention to detail
Proficient analytical skills with ability to think strategically and develop comprehensive detailed tasks and processes
You are highly organized and detail oriented with strong project management skills
Strong writing, editing, and proofreading skills with broad knowledge of marketing content best practices
Multi-task and detail-oriented with the ability to work within demanding timeframes and a fast-paced environment
Very strong executor - proven track record in driving flawless operations and executional excellence withrelentless attention to details
You have a strong sense of personal accountability
Strong interpersonal skills, able to work with staff at all levels
You have excellent interpersonal skills, including an ability to work across the organization and interact with all levels of peers and management
Strong attention to detail

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15 Senior Manager, Marketing resume templates

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Senior Manager, Marketing Resume Examples & Samples

Manages the organization’s social media accounts including Facebook, Twitter, YouTube, Instagram, Google , etc
Leads the organization’s content development team, ensuring accurate and consistent representation of the brand on all digital properties and channels, while speaking in a “voice” that appeals to the 18-34 demographic
Work with sponsorship team to develop and execute social activations
Provide digital analytics and strategies for improving online/social presence
Develops new ticketing initiatives to grow revenue and creates detailed marketing plans to maximize existing ticketing packages
Executes all promotional and advertising elements of revenue generating marketing ticket programs including print, broadcast, direct mail, email, web, social and electronic media
Plans marketing and promotional activity for MLS and other team matches
Oversees team media buying & placement
Develops plans for maximizing season ticket packages and manages annual season ticket renewal program
Develops and manages schedule and deadlines for advertising and media production
Maximizes marketing presence online including HoustonDynamo.com
Oversees non-revenue related promotions like Countdown to Kickoff, Dynamo Day, etc
Manages promotional item purchase process and promotional calendar
Develops marketing partnerships and trade agreements
Assists with event planning and execution
Bachelor's Degree from an accredited college or university
Minimum of 3 years of sports marketing experience
Strong leadership and management abilities in the area of sales and marketing
Strong working experience with all social media platforms
Extensive knowledge of marketing, media buying, promotions, event planning, Hispanic marketing, sales, creative process, web marketing/social networking
Fluent in marketing metrics especially in regards to social media
Ability to strive in high-pressure environment
Proven experience managing multiple projects and timelines

Senior Manager, Marketing & Engagement Resume Examples & Samples

Work across the Society to develop new and unique product value propositions, using a creative combination of content (product), experience, and access. Lead an aggressive program of testing and analysis to quickly asses value proposition for customer acquisition and engagement for these products. (30%)
Develop a variety of products and marketing programs that can be used to target different customer types, offer varied levels of interaction, thus allowing the maximum numbers of consumers to experience and be exposed to the Society. Increase audience size, engagement, and monetization. (20%)
Manage budget responsibilities for these projects and programs. Oversee execution of strategy, delivery of benefits, tracking and analysis of data, and constantly improving services to increase customer satisfaction and life time value. (20%)
Oversee team responsible for executing the program. Develop their expertise and effectiveness. Work closely with other teams within the Society to develop increased participation across various divisions and product groups. (20%)
Remain focused on delivering value to the customer in a manner that supports their life time value to the Society. (10%)

Senior Manager Marketing Resume Examples & Samples

Build a plan to meet Canada business objectives through a promotional strategy grounded in market specific historical successes,competitive benchmarking, Canadian holiday and cultural differences as well as weather considerations
Ensure message strategy highlights the Gap.ca product assortment as well as addresses customer needs
Inspire constant innovation and evolution of promotional types
Ensure promotional messaging is optimized across all devices/ channels
Develop testing strategy to optimize promotions
Drive contingency planning to enable in-season flexibility for changing business conditions
Building a compelling cadence of email messages that reflect the product assortment, customer wants/ needs, meet business objectives and maintains healthy engagement rates
Lead and inspire the marketing and creative teams through sharing business context, financial objectives and performance insights. Celebrate wins. Generate excitement for Canada
Responsible for ensuring leadership is informed and aligned on business decisions
Develop a preseason message cadence for Canada in partnership with the US marketing team. Leverage content where possible and develop Canada specific content where necessary
Partnering with the US team to ensure Canadian considerations are captured in briefs and the in the North America marketing calendar
Owns the relationship with Canada store marketing and is a key point of contact for email support and promotional alignment
Partner with the consumer insights team to get Canada specific customer learnings and address market specific needs in marketing
Manage special projects as necessary to bring new ideas to life for the North America team
Owns Monday reporting, hindsighting Canada specific marketing campaigns and developing high level seasonal insights/ competitive benchmarking
Must have a deep understanding of how to use marketing to drive a business, how to prepare for and react to change and how to provide leadership the information and recommendations they need to make smart, fast decisions
Must be adept in strategic thinking & analytics
History of sound business decisions and judgment
Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, direct reports, and management)
Extensive experience in building effective cross functional relationships and navigating the complexities of a large organization
Strong leadership and people management skills. Ability to inspire and rally teams around an idea

Senior Manager Marketing Resume Examples & Samples

Responsible for the Develop the Heartbeat Sports Marketing Strategy for Asia
Lead all Marketing resources across all parties involved in HBS Asia; licensees, distributors, agencies, subsidiaries, HQ
Manage the Marketing activities of global license partners who are geographically headquartered within Asia; currently badminton and Table Tennis
Liaise closely with the Marketing teams of the adidas subsidiaries within Asia
Manage the MWB of HBS Asian dedicated business
Act as key link to all necessary global functions
Act as local Marketing champion for HBS business partners located in the rest of the world who have business interests in Asia e.g. Martial arts in Asia
Act as local Marketing champion for inline HBS sports run out of another geography
University degree in business with marketing focus Marketing manager ideally with experience in Asia
Marketing manager ideally with experience in Asia
Functional: > 6 years Marketing environment
Industry: ideally in apparel/shoes or FMCG
Leadership: > 4 years experience
Exposure: sports

Senior Manager, Marketing Analytics Resume Examples & Samples

Transform business questions into actionable analysis that yields insights for improving the customer experience, optimizing marketing efforts, NPS score and driving incremental sales
Develop, publish, and present weekly and monthly executive dashboards
In partnership with other teams, articulate requirements to ensure we are able to track and report on all web, mobile, social, and in-store digital initiatives
Lead a re-implementation of current tool or implementation of new tool
Manage relationships with cross-functional business partners by providing objective information derived from data to support their functional areas
Assist in developing testing strategies and execute A/B and MVT tests on the site in partnership with the marketing and customer experience teams
Answer ad-hoc business questions to drive site marketing strategies or troubleshoot performance issues
Stay current on trends and best practices in digital analytics and e-commerce
Exceptional analysis and problem solving combined with the ability to communicate findings and business recommendations to senior management and leadership
Experience working with web analytics tools such as Omniture, Coremetrics, and Google Analytics
Minimum of a Bachelor’s degree in Marketing or related. MBA preferred. The equivalent combination of education, training and work experience may be suitable
5-10 years in a digital analytics role
Experience working with multi-functional teams
Comprehensive understanding of general marketing concepts
Strong project management skills and ability to work with tight deadlines
Ability to prioritize and execute
Ability to synthesize information from a variety of sources to arrive at optimal solutions

Senior Manager, Marketing, Asia Resume Examples & Samples

Minimum 8-10 years’ experience with a leading consumer goods company; substantial experience with marketing management required (communication and product)
Bachelor degree required and advanced degree in business or related fields preferred
Fluent English and Mandarin required
Previous work experience within China a plus

Senior Manager Marketing, Gap Japan Online Resume Examples & Samples

Track record of solid strategic thinking. Ability to zoomout to high level strategic work and zoom in to details of technical execution
Strong analytical thinker. Ability to analyze data,interpret for a broad audience and develop fact-based recommendations to drivemarketing decision-making
Strong leadership and people management skills. Track recordof effectively inspiring business partners, getting work done through others,and managing a direct report
Extensive experience in building effective cross functionalrelationships and navigating the complexities of a large organization
Must be adept at dealing with ambiguity and be comfortablepioneering and in working in new, undefined areas
Excellent communications skills: ability to articulateobjectives, strategies and tactics to various cross-functional teams
Passion for Gap and the retail/fashion industry and a trackrecord of being customer focused
Background in retail/fashion industry, ecommerce preferred
7+ years of marketing or relevant experience
3+ experience managing others
Strong Excel and analytical skills

Senior Manager Marketing, Email, Gap Online Resume Examples & Samples

Responsible for traffic driving marketing programs forGap.com. Specifically email but could also encompass future traffic drivinginitiatives
Manage a team that includes a manager an associate marketingmanager and seasonal help as necessary
Must have experience managing a team and coaching/ fosteringtalent
Work closely with promotions team + store team to ensure weare support business initiatives while also giving customers a compelling mixof promo + product messaging
Owns the email program, partners with marketing manager tomanage the following
Acquisition: manage and drive a strategic acquisition planto grow the email file
Retention: drive retention through a strategic approach tocustomer touchpoints and message cadence
File health: own working closely with CEM to ensure thehealth of our email file
Mobile: ensure Gaps email program is evolving andconsistently optimized for mobile devices and emerging technologies
Innovation: ensure we have an eye to the future of email andare leading the pack in trying new things
Develop a deep understanding of email segmentation,analytics and customer profiles. Work with CEM and advanced analytics todevelop the algorithyms and analysis that will allow Gap to build a targetedcadence of messaging that anticipates customer needs. Use seasonality, trends,behavioral targeting and customer lifecycle to develop and implement aninnovative personalized approach to email
Owns email cadence and customer experience. Negotiates withbusiness partners (promo, CEM, stores etc..) to manage requests for email support
Develop learning agenda for email and partner with marketingmanager to implement testing to optimize email
Maintain deep understanding of email technologies and trendsto react to new insights and behavior shifts
Work closely with consumer insights to understand customerwants/ needs and deliver on those through relevant email messaging
Oversee hindsighting and competitive benchmarking to informmarketing strategies, seasonal program effectiveness, planning, campaignexecution and process improvement
Ad hoc analysis/projects as needed
Leadership and Technical Skills Needed for the Positioninclude
Must have an in depth understanding of the email channel:segmentation best practices, advanced analytics and advanced segmentationtechniques
Must have a passion for email, innovative and accuratetargeting and for delivering an exceptional customer experience
Must be comfortable negotiating across multiple groupsacross the organization and advocating for the customer/ GOL business
Must have a deep understanding of how to use marketing todrive a business, how to prepare for and react to change and how to provideleadership the information and recommendations they need to make smart, fastdecisions
Track record of successfully managing a team, getting workdone through others and developing direct reports
Strong written and verbal communication skills especiallythe ability to glean insights and tell a story from data
Ability to manage and measure work effectively andefficiently
Politically savvy with track record of navigating multiplelevels of an organization
Ability to work in fast-paced environment, deal withambiguity, and prioritize multiple projects
History of creating effective cross-functional partnershipsand working through multiple levels of an organization
Background in ecommerce (retail/fashion industry preferred)
7+ years of marketing or relevant experience with 3+ yearsin email marketing
3+ years of experience managing others
Strong excel and analytical skills
Omniture, Exact Target tools, and CEM experience a plus

Senior Manager Marketing Resume Examples & Samples

This role applies to individuals covering a broader area of responsibility versus focusing on one specific role
Requires some overnight travel
Jointly responsible for overall and product/program specific marketing budget. Accountable for managing and achieving profitability objectives for the segment as defined in annual plan
Additional quantitative dimensions are business unit specific
Minimum eight years of proven and progressive marketing experience, including a minimum of three years proven financial services industry-specific marketing experience, or management consulting experience or equivalent. Including a minimum four years marketing management experience or equivalent
Bachelors degree in marketing or business related field or equivalent experience. Masters degree in Business strongly preferred
Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management
Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision-making processes
Ability to effectively influence and communicate across various business lines and units at senior levels within the organization

Senior Manager Marketing Resume Examples & Samples

Serve as liaison between Mexico business and marketing, design and marketing services US teams
Develop Brand positioning and equity strategies
Develop Brand and Category short, medium and long term strategies
Generate in conjunction with Sales and Top management Channel Strategies
Oversee Brand Plans development, implementation and execution
Develop Category Growth Strategies in conjunction with Category Management
Set Pricing strategies vis a vis competition and execute
Oversee, set and take corrective actions for brand financial, competitive and share objectives
Develop Market Research Plans in line with US consumer research group, select best methodology, and oversee executive summaries with action standards
Oversee new product plan strategy and implementation in line with US
Select, evaluate, give feedback, and ensure constant improvement of outside agencies: Advertising, Media; Below the Line: PR, CRM, Activation & Packaging
Align all internal and external communication to internal vision, mission and internal brand and company strategies
Develop and implement media plans/campaigns in line with US Brand Marketing team
Develop catalogue implementations plan and loyalty programs
Develop communication with key clients and customers to improve business
Continuous training and coaching to team members
Active participation in key customer meetings or selling of key initiatives
BA Marketing Degree and/or equivalent experience required
5 or more years experience in Consumer Brand Marketing and Sales
Must be fully bilingual (English-Spanish)
Required travel to Mexico on a regular basis
Proven track record of Strategic Plan Execution for diverse categories and successful product launches preferred
Record of brand equity or share building strategies and commercial strategy development and implementation preferred
Expertise in applying best media practices, post buy analysis, and definition of media benchmark’s and evaluation preferred
Experience in development of Strategy, Positioning, Copy Strategy, and Media Strategy for several campaigns with proven track record of testing, execution of advertising campaigns with results impacting sales preferred
Hands on experience with price increases, key processes (new product launches, packaging changes, market research recon) preferred
Hands on sales experience preferred

Senior Manager, Marketing Analytics Resume Examples & Samples

Business Tools: create tools to help leadership and sellers better evaluate and structure transactions, while maximizing advertiser ROI
Test/Control Analytics -- Using test/control methodology, develop and report on testing initiatives related to marketing effectiveness
Econometric modeling of the “marketing mix”
Contribute intellectual capital with regard to measurement and research
Translate success metrics into campaign tracking and reporting requirements
Bachelors Degree - Finance, Statistics, Business, Mathematics preferred
Proficiency in SQL (required), R, SAS, and SPSS (preferred)
Marketing or strategy consulting background desired
4+ years experience in Marketing Analytics and/or ROI measurement
Proven experience developing analytics and reporting results
Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional teams
Ability to create Data models based on existing set of customer/content data to better inform marketing and business activities
Advanced problem solving and analytical skills, both quantitative and qualitative
Ability to meet tight deadlines under pressure while managing multiple tasks
Ability to make data-driven strategic and tactical decisions
Ability to work independently or in a team setting
Strong background experience in marketing analytics

Maybelline, Senior Manager, Marketing Resume Examples & Samples

BA required. Must have at least 6-8 years of Industry related marketing work experience (consumer package goods or beauty)
MBA preferred. Must have at least 4-5 years of Industry related marketing experience (consumer package goods or beauty)
Excellent interpersonal skills (written and oral)

Senior Manager Marketing Operations Resume Examples & Samples

Drive/manage spoke (Creation Center) business assignments
Drive/steer creation calendar management (communication and systems)
Manage/ drive all sample & prototype processes including the Milestone Meeting organization (communication, analysis, reporting, improvements)
Lead and effectively organize/ execute major milestone meetings during the Sport Performance and Sport Style Creation process
Enable fact based decision by creating transparency
Manage & execute standardized reporting and ad hoc analysis
Manage cost centers and support cost center managers in all financial tasks (e.g. investment and recruitment requests, cost recharges, etc.)
Provide comprehensive expertise for assigned functional areas/systems and processes towards business partners
Marketing Operations & Business Development (other sub brands and central Project Management)
Sales (Wholesale, Retail, eCom)
Strong end-to-end/ solution oriented understanding
Proactive evolution oriented mind set
Ability to accept and meet deadlines
Ability to maneuver in consistently changing environment
Portuguese and/ or Spanish advantageous
Adidas creation systems: MPT, PLM Flex, PDM
Adidas Forecasting and Finance systems
5 - 10 years of experience in job or job function

Senior Manager Marketing Operations Resume Examples & Samples

Ensure awareness and adherence of local marketing teams towards milestones, input and handover dates across all Global creation tracks
Support the execution of range building process from CI to sales handover on market level reflecting Globally defined range components
Support the brand director on implementation of global change projects and management of local change projects
Support the Creation Center Sao Paulo seasonal process definition and interaction between markets
Provide strategic brand input and act as key brand interface to business development
Lead LAM Marketing Operations Team: Article Master Data, Go To Market Process Management, Planning and Analysis, and IBP Brands
Bachelors Degree in related field required, MBA preferred
4-6 years of cross functional experience in merchandising/product, marketing, sales/retail required
4-6 years of experience in an operational driven environment (timelines, milestones, calendar)
Manager with strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge

Senior Manager Marketing Operations Resume Examples & Samples

Own end to end GTM process, milestones and calendar. Provide strategy, objectives and output around all GTM milestones
Facilitate Marketing Planning Inputs (Strategic Input, Category Input, holistic input, MWB planning) Drive holistic approach to support sell in process, including synthesizing sell in tools and creation of new tools (ie toolkits, handover materials, meeting takeaways, etc)
Supports the execution of range building process from CI to sales handover on market level reflecting Globally defined range components
Conduct analysis and process improvement projects focused on end to end sell in management, milestone needs & expectations, outputs, and cross functional coordination
Manage relationship with Global MOPS / CTC counterparts and ensure all necessary business planning and execution tools are completed and shared

Senior Manager Marketing Operations Resume Examples & Samples

Support Head of Creation Center Portland in strategic projects and on business development topics
Lead and effectively organize/ execute major milestone meetings during the Sport Performance Creation process
Adidas Innovation Technology (aIT)
Word: Advanced
Minimum 8 years of experience in job or job function

Senior Manager, Marketing Operations Ie Resume Examples & Samples

Participates in strategic campaign plan development to achieve product
Works closely with Finance, Business Unit, Customer Care and Legal teams to
At least 4-6 years demonstrated experience leading marketing teams and organizations in the successful completion of campaigns
At least 4-6 years of experience in a leadership position in a large complex, dynamic and environment
Proven track record of using analytics to optimize marketing campaign initiatives

Senior Manager Marketing Resume Examples & Samples

Strategically set and direct strategies for website communications, promotions, content, and functionality to generate sales and profits. Supervise the execution of these strategies by indirect and direct reports. Evaluate and report results
Lead the marketing initiatives of the OPC and LRP planning processes by generating brand strategies, promotion and marketing spend budget inputs in a timely manner. Create and present the brand marketing strategies to upper management
Direct the work of the Marketing Analyst to ensure that marketing activities are executed accurately and on-schedule; and that results are analyzed and reported. Develop the marketing subordinates for increased responsibilities
Foster team collaborative efforts with the Marketing Directors/Vice President, Merchandising Directors, and Advertising Director to set overall strategies for the business
Drives/takes appropriate action regarding the marketing activities of competitors; perform situation analyses of the competitive environment. This includes, but is not limited to: market assessments using NPD or other tools
Direct and held accountable for consumer and database research to understand customers more fully and to assist with the development of marketing strategies to maximize sales and profits
Drives collaboration with the DTC Internet Marketing Managers to develop and implement a cohesive “One World” site experience
The Marketing Manager, with assistance from the Marketing Analyst, analyzes and reports the sales and profit results from all marketing activities
Drives collaboration with the Forecasting, Creative, Merchandising, Customer Care, and Online Channel Marketing teams on financial plans and outlooks to ensure that website marketing activities to existing consumers and new consumers are executed properly
Interacts with vendors providing services critical to execution of the marketing activities
BS/BA degree with major in marketing, statistics or business plus 7 years experience or MBA plus 4 years experience. MBA and online retail preferred
High level of proficiency with all pertinent PC software is required; fluent in Excel, Word, Power Point and current Internet browsing software
Strong oral and written communication skills are required, both for internal presentations and clearly written documentation
Advanced analytical and financial skills are required for high level accurate analysis and reporting of campaign and business performance
Collaborative, hard-working team player both internally and with outside partners a must; in addition, requires the ability to lead strategic cross-functional teams, and to identify new opportunities that strengthen customer relationships and grow sales and profits

Senior Manager Marketing Rp Administrator Resume Examples & Samples

Set and monitor Service Level Agreements (SLAs) across the Marketing Review Unit (MRU) and RP processes
Stay up-to-date on FINRA requirements
Act as a centralized contact for Legal, Ops Compliance and A&O
Act as a centralized contact for Marketing personnel, RPs and MRU compliance officers
Drive best practices and process improvements across marketing and business partners
Experience with mutual funds and/or other investment products in some capacity

Senior Manager Marketing Operations Resume Examples & Samples

Manages the direct team of 7 to 8 Marketing Ops Specialists/SME’s
Quickly understands the business issues and operation challenges, and address and resolve them
Work cross-functionally with other teams for resolving issues
Work with vendors to hire short term resources to complete various data related projects
Manage the integrity of all contact data through documented data maintenance processes
Actively coordinate and manage the activity of uploading different Geo contacts/leads into Eloqua & SFDC for marketing campaigns
Review and manage unprocessed, rejected leads and updating appropriately in Eloqua and/or SFDC
Proactively handle Data management activities in Eloqua & SFDC
Define and establish data quality processes, procedures, tools, and documentation for list data
Facilitate and manage Marketing Campaigns and Email Marketing projects
Assist building the organizational Marketing Ops processes, policies, SLA and assure compliance across the team
Provide suggestions to Business SME’s for improvements to the process & policies
Suggest, justify and implement process improvement ideas generated by self/team
Willingness to perform data administrative and clerical duties in support of direct team management and extended team support
Understand the company data assets and all internal & external information chains in order to manage high confidence linkage to reference data sources and hierarchies for territory assignment, lead routing and business intelligence applications
Exhibits confidence and an extensive knowledge of emerging industry practices when solving business problems
Publish the YTD metrics and dashboards
Set goals, motivate and drive operational initiatives around processes, system tooling and scalability
Delivering a consistent and coherent message to the team on skill set development by seeking support from the management
Basic understanding of Java Script
Eloqua/SFDC

Senior Manager, Marketing Resume Examples & Samples

External BA. Must have at least 6-8 years of Industry related marketing work experience (consumer package goods or beauty)
External MBA. Must have at least 4-5 years of Industry related marketing experience (consumer package goods or beauty)
PC Proficiency (Microsoft Suite)
Previous Supervisory role(s)
Affirmative sensitivity to the métier / appreciation for our business

Senior Manager Marketing Resume Examples & Samples

Develop and drive both long term strategic direction and short term business building initiatives. Responsibilities include but are not limited to
BS/BA Degree required with 7+ years marketing experience or MBA with 4+ years of experience
Strong cross functional leadership skills; ability to manage complex projects effectively
Ability to convert learning into integrated actionable plans
Strong written and oral presentation skills, solid financial acumen
Exhibit highest level of business ethics

Senior Manager, Marketing Resume Examples & Samples

Develop digital content strategy to drive communication effectiveness and efficiency for all IMC
Lead and manage the contents creation development process for digital formats such as video, graphic, and text for distribution through digital/social platform from upstream to all the way down to execution
Accountable for the measurement of campaign effectiveness and delivering on agreed upon KPIs for all initiatives
Develop digital content strategy for entire CCJC marketing
Supervise the creation of digital contents from concept through to delivery
Manage content production cost to deliver better ROI
Establish principle for viral contents creation with rigorous PDCA
3-5 years of full-time experience in digital marketing or advertising (digital experience required)
Working experience either Agency or Digital Production side is preferred
Strong leadership skill such as envision, encourage, and execute with superior strategic thinking
Ability to manage fast-paced environment and be comfortable making decisions
Superior communication skills, both internal and external-facing
Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Brand Management team
Ability to identify opportunities for growth and incremental opportunities with Brand management team
Strong interest in technology and digital marketing
Bachelor’s degree or equivalent in a related field
Education overseas preferred
Language: Japanese Fluency and English literacy (TOEIC 900+ preferred). Position requires having a level of written both Japanese and English for presentation and communication purposes
Digital Culture & Understanding of Technology: Must have deep knowledge and insight on how Japanese consumers engage with digital technology

Senior Manager Marketing Resume Examples & Samples

Manage the development and effective execution of data-driven go-to-market plans
Proactively work with cross-functional and cross-organizational teams in order to effectively manage marketing initiatives and objectives, including incorporating key messages and tactics into broader thematic or audience-specific campaigns
Measure, analyze and report on effectiveness of efforts against go-to-market plan goals
Ability to proactively negotiate at a cross-functional level and be part of a team and also manage changes within the market focus for the organization
Ability to show initiative and demonstrate leadership commensurate with the scope of their responsibilities
Proven experience developing and delivering competitive messaging and positioning
Strong project management skills coupled with a high attention to detail and superior multi-tasking abilities
Ability to travel as required (10-15%)
Experience emphasis on human-capital-driven services (i.e. consulting)

Senior Manager, Marketing Resume Examples & Samples

Bachelor's degree in Marketing, Public Relations, Business, Finance, Journalism, English, Communications or a related field
7+ years of experience in client marketing and communications in a corporate environment
Strong knowledge of institutional audiences including retirement plan sponsors, and intermediaries
Knowledge of multi-channel program delivery strategies, including video, webcasting and conferencing
Experience with the retirement industry, financial services, and client engagement marketing strategies and programs
Proficiency in Microsoft Word, Excel, and PowerPoint applications preferred. Seismic and Level 3 conference service experience a plus
Strong writing, editing, and proofreading skills with broad knowledge of marketing content best practices
Works within an organized, disciplined project management framework with ability to manage multiple projects and stakeholders while adhering to project deadlines and SLA’s
Ability to interact effectively with individuals and executives throughout the organization
Work collaboratively within and across teams
Ability to work independently but will request assistance when needed to meet deadlines on program deliverables

Senior Manager, Marketing Resume Examples & Samples

Drive offline direct response circulation strategies (online direct response is secondary)
Cultivate a prospect database, inclusive of outside list procurement/overlay; lead generation and cultivation
Campaign analytics using COGNOS, Tableau or other similar desktop applications, evaluate and identify new prospect opportunity; target refinement for effectiveness
People leadership skills effectively influence and negotiate in a matrix environment
Present direct response data effectively to varied stakeholders; listening to regional need and translating into direct response action
Manage Marketing expenses in order to ensure that they are within budget parameters
Manage local promotions, events marketing, and coordinates with Direct Sales staff
Consult with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
Gather and communicate marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes, and issues
Oversee the development and maintenance of the demographic and other market data as needed in order to support Marketing goals
Work to engage stakeholders in both the development and launch of marketing plans
Translate business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries
Maintain and improves ongoing Marketing programs, analyses, and reports
Develop new ideas and communicates potential uses for analytics across the business
Education Level-Bachelor's Degree or Equivalent

Senior Manager Marketing Operations BU Originals Resume Examples & Samples

Drive/manage spoke business assignments
Manage complex cross-functional alignment of Marketing processes / roles & responsibilities for Product Marketing, CtC, Brand- and Trend-Marketing
Drive an effective working relationship across horizontal and vertical brand and group functions environment through regular communication and interaction
Drive consistent calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration
Support integration of Brand Leadership processes into BU and functions; owning the rolling 90 days plan for the Originals category (Brand vs creation vs go-to-market milestones)
Drive/ lead complex cross-functional projects (e.g. SPEED related in-season-creation processes) as empowered by Line Management (General Manager and/or Senior Director Mktg Operations)
Support the development and maintenance of Performance Culture, foster x-functional collaboration within creation teams
Specialist in business and/or creation processes; “know how adidas works”
Strong proactive service and solution driven mindset
Strong cross-functional/ cross-brand mindset
Language skills

Senior Manager Marketing Operations BU Originals Resume Examples & Samples

English: fluent
University degree or equivalent education required (e.g. business admin, sports management ideally focus on marketing, logistics or finance)
Minimum 4-6 years of industry related working experience
Change and Project management experience

Senior Manager, Marketing Operations Resume Examples & Samples

Traffic
5 to 7 years project management experience (preferably in a retail environment)
Bachelor’s Degree in Marketing or equivalent experience

Senior Manager, Marketing Partnerships Resume Examples & Samples

Serve as the day-to-day marketing point person on key partnerships working closely with creative, media, product and research teams to write creative briefs, manage timelines, create and launch marketing campaigns, and support production of deliverables
Work closely and collaboratively with both internal departments and external partners
Create and deliver presentations for various constituencies
Foster positive business relationships with partners resulting in repeat marketing programs and new opportunities
Oversee implementation of closed deals
Proactively stay aware of best practices and standards of consumer marketing
BS or BA from an accredited 4-year university or college
5-8 years of relevant marketing/project management experience
Strong business acumen with the ability to understand business drivers in a variety of industries
Strong verbal and written communication/presentation skills
Exceptional organizational skills with strong attention to detail
Driven, self-motivated and results-oriented
Ability to multi-task in a dynamic and fast-paced environment
Experience managing and executing marketing campaigns within budget
Proficiency using Microsoft Word, PowerPoint, Excel, and web research tools
Ability to meet and perform under tight deadlines, think clearly under pressure, and exercise good judgment
Proven experience in digital advertising, content marketing, email marketing and social media

Senior Manager Marketing Operations Resume Examples & Samples

Responsible for the execution of a functional and effective WE Marketing Operations set-up
Define and drive seasonal WE Marketing calendar, coordinate and communicate all tasks and timelines across all functions and clusters (both brands + omnichannel)
Clear ownership of unique Marketing Operations projects to feed into an agreed omnichannel process across all WE clusters
Deliver and execute new ideas to all Marketing Operations processes
Research current as is processes to ensure future process readiness
Liaison with cluster Marketing Operations teams to build a robuste WE set-up
Create a Western Europe omnichannel calendar to lead all marketing teams through seasonal key milestones
Drive and ensure information flow to all parties
Establish Go-to-Market requirements for sales tools and systems & deliver in line with strategic messaging & relevance to category objectives
Support to all functions within WE Marketing Operations
Relationship building – both internal & external
Ability to communicate at all levels across Western Europe
Enthusiastic & hard working
University degree in business studies/ marketing/communication
7+ year work experience within project management, marketing or internal / external , in a multi-brand organization
Cross-functional experience, ideally within marketing and sales
Global mindset and ability to work cross-culturally; Experience within different countries and/or different cultures
Great verbal and written skills in English (German or other European languages a plus)

Senior Manager, Marketing Resume Examples & Samples

Develop and execute PR activations in market through trade and consumer media
Work on talent promotional tours, press conferences, phone interviews, press releases, PR stunts
Build and maintain strong relationships with broadcast partners, providing affiliate and marketing support to boost brand presence, increase viewership ratings and subscribership on their platforms
Develop and implement an annual marketing plan and budget in conjunction with the business unit leaders
Maximizing brand profile, PR awareness and fan engagements during Live Events
Drive the local implementation of Live Event promotional activity with all local and international partners
Develop market focused marketing materials to support local initiatives
Liaise with the US departments on regional marketing requirements
Synchronizing cross- promotional marketing support for Consumer Products
Oversee and manage third party agencies (PR, Digital and Social Media) by providing agency briefs, conceptualize and planning of ideas and on-ground execution to achieve required marketing results
Work with PR agency to build brand stature
Handle all trade and B2B events such as conferences, hospitality functions and workshops
Responsible for managing, planning, budgeting and executing complete marketing strategies and campaigns
Proactively alert the various business units to new ideas, understanding market dynamics
5-10 years marketing and/or PR experience ideally across multiple Asia Pacific territories
University Degree or equivalent qualification
Good knowledge of the Public Relations, Digital, Media and Promotional industry segments (particularly in Australia) and an aptitude for client relationships
Strong appreciation of the sales process
Ability to multi-task across a complex matrix organization
A self-starter with the ambition and aptitude to make his or her mark in the entertainment industry

Senior Manager Marketing Operations Concepts to Consumer Resume Examples & Samples

Drive/manage global process hub business assignments
Manage complex cross-functional alignment of Marketing processes / roles & responsibility with specific focus for Concept-to-Consumer area
Drive an effective working relationship across the GTM and CREATION environment through regular communication and interaction
Specialist in business or technical skills with expert knowledge in some areas of work or systems (business champ)
Broad & deep knowledge in Concept-to-Consumer area, combining theoretical and practical knowledge
Another European language advantageous
Word: Basic
5-7 years of experience in job or job function

Senior Manager Marketing Operations Resume Examples & Samples

Drive CTC calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration
Drive/steer CTC calendar management (communication and systems)
Steer all CTC sample & prototype processes including the GBC/GMM Meeting organization (communication, analysis, reporting, improvements)
Cross-functional mindset
Strong Business Process Management experience
People management experience advantageous

Senior Manager Marketing Operations Resume Examples & Samples

Responsible for defining and implementing a WE sample process, including coordination, budget definition, orders, allocation, delivery follow-up and follow up documents
Overseeing and steering the end to end WE sample process, both brands all 5 clusters and 31 countries
Ensure sample budget savings and virtual sampling targets are met
Responsible for defining and implementing a WE Catalogue solution including concept creation, budget and delivery
Deliver e-catalogue across Western Europe all 5 clusters and countries, with multiple languages and fulfilling additional local requirements to ensure sell-in readiness
Oversee scope of additional printed catalogue needs by country and work closely with local teams to drive synergies i.e. on a WE Teamsport Catalogue
Work with Country MOPS teams overseeing WE Showroom maintenance coordination : visuals, coordination of look & feel (with RSM/VM, BU)
Create a WE showroom benchmarking program and deliver seasonal base set-up for all showrooms across WE
Work with WE Sales teams to produce relevant sales support material and sell-in tools utilising assets and briefing in new tools. Manage all image and collateral requests to support requirements for presentations or external usage across WE
Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for both adidas & Reebok, whilst ensuring market relevance
Driving Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to date sell-in tools
Responsible for ensuring consistency and alignment for Sell In Tools from WE through to the Countries
Lead by example in managing and coaching team to achieve a high employee engagement and high performance (managing a team of 2)
Provide a suitable framework for the performance management of team, coaching and developing junior team members to meet requirements of their role
Provide clear direction and regular performance feedback to direct reports against SCORE objectives and KPIs
Advanced user of Excel, Powerpoint, Word and MAC
Able to work and make decisions under pressure, responding positively and flexibly to short notice changes and obstacles
Budget Management experience of circa 500.000 EURO
5+ years experience considerable Project Management Experience

Senior.manager Marketing Resume Examples & Samples

Identify and develop integrated Customer relationship programs, specific to CRM and SYW, to retain and attract new customers, while supporting key brand initiatives. Lead the cross-functional teams in implementation of initiatives
Lead related Marketing initiative development recommendations, and communication based on Brand Calendar alignment
Creative brief development w/agency and alignment with internal Brand Team and IMT partners
Analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including category tracking, brand tracking, other consumer insights, associate feedback, traffic & conversion, transactions, etc., transforming insights in to constant optimization efforts
Provide support for key strategic priorities, including 5YP development, 1 YP development, Key Initiatives and brand messaging
Fiscal management of initiative P&L
Represent consumer perspective in major decision-making processes
Cross- channel integration impacting and including CRM, web, eCom, store, PR, media, consumer activation, partnership programs, Shop Your Way, and more
Support executive leadership
Using the Sears Optical Business Unit, and Marketing 5YP, as foundational elements, annually create a 5YP specific to individual responsibilities
Work closely with the internal shared services teams (e.g. IMT, CMI, Print Teams, Strategic Environments) and creative and media agencies to implement marketing plans
5-7 increasing responsibility in CPG, Brand agency, or Retail. Retail Marketing Experience
Strong leadership and interpersonal skills, maturity and good judgment
Ability to think strategically and creatively quickly and effectively
Ability to navigate and make decisions without clear direction
Excellent oral and written communication skills including to Executive leadership, cross-functional partners, Field leaders, and Field Communication
Equally effective in strategy and execution
Understanding of branding and marketing principles
Ability to multi-task in a fast paced dynamic environment. Ability to manage multiple agendas simultaneously
Excellent project management and prioritization skills with a clear focus on results. Demonstrated problem solving ability, including strong conceptual and analytical skills and ability to turn findings into executable plans
Ability to thrive in an international matrix organization; enjoys a high level of interaction with multiple functions and levels

Senior.manager Marketing Resume Examples & Samples

Marketing initiative development focused on Website continued development/evolution including path to ecom. Development based upon alignment to capital and OpEx budgeting, aligning both to 5YP and Marketing Calendar
Defines and manages Digital initiatives including Paid Search, SEO optimization, and Social
Work closely with the internal shared services teams (e.g. IMT, CMI, Print Teams, Strategic Environments, IT) and creative and media agencies to implement marketing plans

Senior Manager, Marketing Resume Examples & Samples

Minimum of Bachelor’s degree. A concentration in Marketing, Business, or Communications preferred
Minimum of 8 years of marketing experience
Previous experience with e-commerce business
Understanding of D2C across different platforms (console, mobile) in a commerce environment
Experience managing Agencies, Market Research Companies and other outside support firms
Natural leader able to collaborate and influence outcomes in shared decision areas

Senior Manager Marketing Operations & Business Intelligence Resume Examples & Samples

Lead the creation of one unified seasonal GTM calendar across Emerging Markets, working in collaboration with Marketing Directors and BU Directors
Define key Marketing processes, timelines and milestones, including category-channel plans (CCP), various GTM meetings, sell-in tools, feedback, handover dates, sample ordering, etc
Steer the MOPS teams across markets to ensure timely execution of GTM processes and milestones across Emerging Markets
Drive efficiencies and share best practices relating to key business services such as samples, catalogues, showrooms, sell-in tools, initiatives and events across Emerging Markets
Support the Emerging Markets VP Marketing in the implementation of Global Marketing projects and local change management
Create Market Sell-In tools and share across Emerging Markets (inputs, brief, production, tracking, etc.)
Drive best practice exchange with other markets/across Emerging Markets and implement best practice constantly seeking to realize efficiencies and synergy effects across Emerging Markets
Establish processes to track key market and competitor development in each market across EM
Build process and standardized templates for key Marketing/Sales KPIs for each market across EM (RoI of campaigns, sell-in and sell-out on channel, customer, category, franchise and product level)
Conduct analyses and deliver insights from the external and internal intelligence gathered to enable the EM hub team to take fact based strategic decisions
Establish a constant communication flow with global Marketing Operations and BI teams to provide one strong consolidated EM feedback to global HQ and become a stronger part of global initiatives
Identify new business opportunities available through more effective and creative use of data
Excellent communication and interpersonal skills to manage and influence multiple cross-functional stakeholders (e.g. in Sales, Brand, Finance, IT) and deep cross functional process knowledge
Pro-active, collaborative and positive attitude even in changing environments
Strong analytical skills, with proven ability at managing and analyzing large data quantities from multiple sources
Committed to driving business change using fact-based approach rather than gut feel
Ability to think strategically but also focus on detail and understand how it fits into the bigger picture
Used to multi-task, solve challenges independently and work against deadlines in order to deliver high-quality work on time in full
Fluent in English (written & spoken); additional languages are an advantage
Global mind-set and ability to work cross-culturally; experience within different countries and/or different cultures an advantage
6 years of cross functional experience in marketing operations, merchandising/product, marketing, sales/retail, operational driven environment (timelines, milestones/calendar management) required
Bachelors in related field required, MBA preferred
Fluent in English (writing and verbal)
First leadership experience is an advantage

Senior Manager, Marketing Resume Examples & Samples

Drive database marketing strategy that targets inbound audience with digital, email and direct response campaigns in order to acquire new customers and transition them into higher-value customers, such as migrating print readers to digital subscribers, anonymous website visitors to registered users and app users to paid subscribers
Provide strategic direction and recommendations to cross-functional teams in order to shape the adoption and use of database marketing tools, vendors and best practices; set operational and executional goals and processes that scale results
Drive strategy in working with analysts to identify household demographics, psychographics, subscription-history and buying habits, identify campaign targets and develop that lead to the development of target specific direct-response subscription programs
Act as lead on the development of inbound programmatic and marketing automation campaigns across Tribune Publishing; provide thought leadership and best practices to the publications on database marketing and email
Oversee campaign direction and strategy, lead team in management of campaigns that align to brand positioning and messaging and that utilize our content and products to tailor the message based on known consumer data points
Identify which products will drive the greatest conversions for which audiences. Collaborate with product and audience development teams to introduce new products that will widen the pool of prospective buyers
Expand subscription growth through strategies like refer-a-friend and gifting
Work with insights and analytics teams to develop predictive models and segments that results in higher conversion rates and results
Provide reporting and analysis on all campaigns in order to inform ongoing strategy and optimization; lead in communication with stakeholders at all levels across the company on plans and results
Liaise with editorial, digital, marketing and circulation staff to develop integrated campaigns
Aggressively test and optimize landing pages and acquisition paths for the greatest conversion rates
Mentor and develop team of database and inbound marketing strategists
BS/BA in Marketing, Communications, Journalism or related field, MBA a plus
6-10 years experience digital marketing role with experience managing online newsletters or subscription programs and cross-channel digital marketing campaigns
Deep knowledge of ESPs, marketing automation, ad serving, CRM and personalization toolsets
Understanding of statistical modeling, segmentation and audience clustering/targeting
Proven track record growing registrants for subscription products
Strong cross-channel Web marketing experience (display, search, social, email) ; offline a plus
Results-oriented; knowledge of Web metrics and analytics programs and ability to forecast, set and exceed aggressive acquisition goals
Familiarity with A/B testing and multivariate methodologies
Strong technical aptitude, HTML
Familiarity with email CAN-SPAM compliance laws and opt-in best practices; Familiarity with mobile messaging and FCC compliance laws
Significant problem-solving, people management and organizing skills
Product and project management experience with the determination and ability to drive a project from concept to launch through multiple departments

Senior Manager, Marketing Analytics Resume Examples & Samples

Lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs
Champion test and learn approaches to improve efficiency and effectiveness of future campaigns
Partner with the CRM, Media, and Brand teams to continuously improve marketing campaigns
Leverage the database to design and develop data mining, analytics, and dashboard reporting to gain a better understanding of the customer base, shopping behaviors, and the health of the customer base
Perform analysis and build statistical models to improve customer portfolio and campaign performance
Drive and deliver data-driven insights related to increasing sales, margin, profit, and customer loyalty, including impacts of current marketing strategies
Gain a thorough knowledge of how and where all data is captured, how it is related, and ensure data quality and consistent data usage/calculations, particularly as it relates to our customer and transaction databases
Serve as a core business expert on cross-functional projects
Prioritize, scope, and develop queries, data extracts, test plans, analysis and reporting surrounding marketing initiatives/projects, programs, and metrics that support our strategic objectives
Develop and deploy processes and/or tool sets to facilitate forecasting and analysis capabilities; partner with cross-functional teams to resolve data discrepancies and system issues as well as implement new systems, tools, processes, and data to support more complex analysis and reporting
Present findings and actionable insights to leadership and business partners at all levels in the organization
7+ years of analytical and database experience
3+ years of experience leading, managing, and developing internal talent
Advanced proficiency accessing and leveraging large scale data warehouses to analyze data via statistical and query tools (SQL, SAS)
Retail experience strongly preferred
Strong experience in data base applications, tools and usage, and best practices around data analytics
Highly proficient in analytical thinking, problem solving, statistics, modeling, and data mining
Ability to thrive in a highly quantitative, fast-paced environment with changing business needs
Superior process management skills with proven ability to identify and proactively solve problems
Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills
Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
Proficient in MS Excel (graphing, pivot tables, data manipulation, formulas, etc.)
Undergraduate degree in business required (Majors preferred: Finance/Economics, Marketing, Mathematics and Statistics); Master’s degree preferred

Senior Manager, Marketing Analytics Resume Examples & Samples

Exceptional business judgment and quantitative analytic ability
Strong communication skills and experience distilling and presenting complex quantitative (financial) analysis into action-oriented recommendations
Ability to thrive in a cross-functional environment while juggling multiple responsibilities
Analyzing the business impact of changes to the eBay.com site with regard to various site usage and performance metrics

Senior Manager Marketing Enterprise Channel Resume Examples & Samples

Development and execution of product marketing and sales support strategies and tactics such as: product launches; integrated marketing & advertising campaigns; sales tools, marketing collateral, etc
Deliver comprehensive product-focussed campaigns to capitalize on sales opportunities, while working closely with our product partners to develop key messages, positioning, and content
Continuously seek to find new and innovative ways to present our story and solutions to both advisors and investors via different media channels (print, online, video, social media)
Work in partnership with all sales team to identify new initiatives to build awareness of our investment solutions. As well, identify areas to leverage sales/marketing ideas across the different distribution channels
Monitor and refine ongoing communication vehicles in order to a) enable increased sales force effectiveness; b) improve quality; and c) drive cost and time efficiencies
University undergraduate degree or equivalent
Good working knowledge of using Word, Excel, and PowerPoint

Senior Manager Marketing Resume Examples & Samples

Planning – Establishes strong collaboration with a broad range of Business partners (including Customer Value Management, Proposition Leads, Network, etc.) as well as Premier & Advance Marketing Leads, to define effective marketing solutions and optimal offline and digital channels to drive revenue through HSBC’s products including mortgages, loans, credit cards, wealth, FX, insurance, etc. Areas of focus include
Control – Leads direct reports as well as external partners (core advertising agencies, network of marketing providers) ensuring all BTL marketing and customer communications are consistent with HSBC’s brand guidelines and values. Ensures compliance with local control processes, laws and regulations
Collaboration – Partners with local marketing functions (Customer Strategy & Insights, Planning Effectiveness & Governance, Business Risk & Control Management) as well as with Group Marketing to ensure segment tactics are fully aligned with local, NA and global priorities
Leadership – Provides thought leadership, guidance and coaching to direct reports (campaign/marketing managers and coordinators) to drive increased employee engagement and effectively manage talent and career development
7-10 years of proven and progressive direct/product marketing experience, including a minimum of 3-4 years proven financial services industry-specific marketing experience (product and/or direct marketing background strongly preferred)
Developed managerial capabilities as demonstrated by project leadership skills; breadth of strategic thinking; business acumen and successful staff management. Minimum five years marketing management experience or equivalent
Strong planning, analytical and decision-making skills. Proven experience managing comprehensive marketing and media budgets
Proven experience establishing partnerships and leading advertising agencies and creative, media and marketing providers

Senior Manager, Marketing Operations, Seapac Resume Examples & Samples

Execute the communication plans and detailed budgets for country/ area, including PR execution
Input country media and e-marketing needs into Area plans
Ensure global/ regional marketing guidelines are upheld during execution of concepts to local market
Implementation of Marketing Events
Reporting of country communication trends, including competitor analysis
Elaborate and implement the Brand communication plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies
Support Sales development by execution of appropriate brand communications support
Elaborate local campaigns, within the brand guidelines and Area media communications plan
Ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
Ad hoc Area wide projects

Senior Manager, Marketing Operations, Seapac Resume Examples & Samples

Lead the integrated GTM process linking the Area with the Region through aligning strategy and milestones with all functional groups
Lead and steer the ranging processes, including calendars, SKU efficiency, article classifications, go-in-margins, volume forecasts, range overlaps and marketing planning
Improve utilisation of ranging systems and reporting by acting as business champion including user training for relevant IT applications, in particular RMA, DMT and BI Foundation

Senior Manager, Marketing Operations Resume Examples & Samples

Is able to go deep on marketing plans and performance across a portfolio of businesses (verticals categories, seller business) and marketing tactics
Ensure that plans bring agreed-upon customer/marketing strategy to life
Recommends prioritization given capacity constraints, strategic importance & performance expectations and then works with stakeholders to smoothly execute
Makes changes to plans as needed, given business results and trends

Senior Manager Marketing Resume Examples & Samples

Lead the development, creative direction and execution of national brand campaigns and marketing initiatives, internal communications, digital, print, and web advertising
Develop and manage strategic and creative direction of national event marketing initiatives
Effectively manage the interests and input of all stakeholders - advertising and communications agencies, multiple product groups, legal, public and corporate affairs and various delivery channels – through the planning and development of marketing initiatives
Ensure executional accuracy, attention to detail and professional excellence for all elements of each campaign/marketing communications program
Provide clear direction and key information for creative input, direction and guidance throughout the design and development of marketing and event initiatives
Minimum 8 years of marketing communications and/or advertising experience preferably in the financial services industry
Excellent creative direction and oversight skills
Superior creative writing ability
Demonstrated knowledge of development and execution of integrated marketing communication plans including advertising and communications materials
Thorough knowledge of design and brand principles, production planning, execution including media traffic scheduling
In-depth experience with providing leadership and direction to outside suppliers, advertising agencies, writers and other third-party suppliers
Sound written and verbal communication skills to clearly communicate the complexities and components of any project to various external and internal constituencies
Sound knowledge of marketing disciplines and processes within the financial industry especially internal stakeholders and communication vehicles
Strong understanding of Dynamic Funds products, services and initiatives preferred
Strong conceptual abilities and perseverance to solve complex problems and adapt solutions across a wide range of communications projects

Senior Manager Marketing Activation Resume Examples & Samples

Advanced user of MS Office
Highly numerate with the ability to understand and analyze data and produce actionable insights
Strong leadership, problem-solving and decision-making abilities
University degree in business, ideally with a marketing and sales focus or equivalent professional experience
8-10 years Retail or Marketing experience (minimum 3 – 4 years Retail experience is essential)

Senior Manager Marketing Resume Examples & Samples

Drive the development and execution of marketing strategies and marketing plans aligned with TMaG China business strategies and in line with global guidelines
Work with Senior Commercial Director GCA and other senior management in developing the Asia’s Brand and Business strategy
Develop comprehensive rolling 3 year Brand Vision for China Plan + Annual Marketing plans for China with detailed MWB spend allocations per function (e.g., Advertising, Digital, PR, Events, Retail, etc)
Working with Product teams, drive the GTM process and execution from end to end for all Product Categories and Major Brand Iconic Products (e.g., Product sub-franchises, etc.)
Develop and drive unique marketing activities for China that reflect the local uniqueness of China Market (e.g., APPs, Mobile Brand Comm., Retail Fixtures, etc.)
Minimum 8-10 years of experience with a leading consumer goods company; substantial experience with marketing management required (communication and product)

Senior Manager Marketing Analytics Resume Examples & Samples

Pro-actively help to increase testing through marketing campaigns including targeting, messaging and placement optimizations
Self-starter and self-motivated with the proven ability to multi-task and deliver results in a fast-paced, high-energy environment
Able to articulate complex ideas in a clear and concise manner
Experience working with web analytics, especially Google Analytics and Omniture

Senior.manager, Marketing Production Resume Examples & Samples

Partner with Traffic to manage workload and project assignments for team
Ensure all materials are delivered on-time, are produced within budget, meet the company quality standards, and are sourced according to established policies
Develop effective sourcing strategies to address the changing needs of the business and ensure proper implementation across brands and teams
Work closely and collaboratively with cross-functional partners, including Brand Management, Creative, and Brand Senses teams
Maintain and expand vendor base as needed for cost, quality, service and creativity
Develop and implement processes as appropriate to ensure consistent, quality work
Manage projects directly as needed
Manage development of direct reports, providing frequent and ongoing performance feedback, setting goals and priorities for them, encouraging innovative solutions and creative ideas, and challenging and inspiring them and their teams
Coordinate monthly budgeting process, estimating and reconciling actuals to report to Finance
Retail marketing experience is required
Minimum 10 years experience in print, production management, sourcing or marketing operations
Leader with experience managing and developing direct reports
Experience with print techniques including silkscreen, large format litho and digital large format
Excellent interpersonal, communication and negotiation skills
Proven analytical skills for the purpose of evaluating vendor quotes, complex store data, and budgets
Must be able to travel locally and nationally

Senior Manager, Marketing Resume Examples & Samples

Act as the central point for all marketing campaigns behind our original programming with a focus on our gaming network
This will include, first and foremost, the scheduling and documenting of all marketing beats for campaigns supporting either our channels or original programming
Help develop the vision of our campaigns and insure that, whether it be for our original programming or channel-specific, that the marketing always matches
You will also serve as the go-to member of the marketing team to approve and route any marketing assets, plans or events for approval
Furthermore, you will need to coordinate and manage the execution of all the marketing coming from the leads within the marketing department (such as media, creative, social, etc.) as well as with the leads outside of the department (such as publicity, branded entertainment, etc.)
Communicate within the company key moments in the overall marketing plan as well as the results of those efforts
Work closely with brand and publicity on developing the overall brand identity for our channels
Develop meaningful relationships with our partners within The Walt Disney Company in order to create marketing partnerships on behalf of channels and our programming
Hire and manage third-party marketing agencies and partners when needed
Oversee the budgets for our programming and channels, and work closely with the various department leads to manage our overall spends.A keen understanding of the short-form video landscape is a must
Five to seven years of relevant marketing experience
Strong background in marketing operations and organization
Detailed project management skills and an innate ability to multi-task
Keen insight into evolving consumer behaviors
A passion for promoting and growing brands or products
Significant experience working with multiple teams simultaneously

Senior Manager, Marketing Resume Examples & Samples

Increase PUMA brand awareness, visibility and desirability across Street & Image accounts by developing and executing compelling, on brand commercially relevant marketing plans that ultimately drive demand for PUMA product
Contribute to development of impactful strategy and team effectiveness
Manage, train, mentor and develop direct reports
Manage agency and freelance relationships as needed – designers, copywriters, editors
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Develop and manage brand activation strategies including events, sponsorships, etc. that are tied to regional initiatives and accounts
Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop, partner on and manage campaigns that tell brand stories and generate sales
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring
Bachelor’s degree in Marketing and/or Communications
At least 6-8 years of brand, product or retail marketing (retail marketing a plus)
Strategic and creative thinker who is outgoing and an effective communicator
Enjoy working in a fast paced environment
Strong computer skills, with knowledge of MS Office programs
Working knowledge of social media
25% Travel

Senior Manager Marketing Resume Examples & Samples

Categories covered within this position include Men’s Underwear, Men’s Sleepwear and Boys’ Underwear. Channels of trade operating within include Department Stores, Specialty, RLC Retail, Online and Off Price
Provides leadership and drives functional excellence throughout the marketing process for Polo Ralph Lauren business with minimal supervision. Develops and oversees execution of marketing initiatives to drive sales, market share growth, and profitability
Accountable as the consumer and retail expert, translating and prioritizing consumer insights and retail opportunities within department stores. Works back with the RLC team to provide critical strategic input and gain approvals for line development, retail presentation strategies, and marketing initiatives
Main team liaison and point of contact across several management levels within all RLC departments including Licensing, Marketing, Creative Services, Graphic Design, Advertising, Store Development, Wholesale Online Sales and Marketing, and Global Customs and Compliance. Maintains a high performance work environment and provides leadership throughout areas of responsibility to ensure optimum external partner relationships
Responsible for key monthly and annual RLC net royatable reporting and business updates
Manages the Polo Ralph Lauren brand integrity by maximizing all aspects of consumer presentation at retail, for both brick and mortar and online doors
Maximizes revenue and profit potential by providing guidance for retail and wholesale pricing to achieve category margin goals
BA/BS degree required. MBA strongly preferred
Minimum of 6 to 8 years experience in marketing, with a minimum of 2 years in a managerial/decision making capacity. Apparel industry experience considered a plus
Demonstrated ability to work independently under multiple deadlines, excellent interpersonal skills, and good communication style are required to achieve desired results
Successful candidate will be highly collaborative with a positive attitude
Subscribes to the highest ethical business standards

Senior Manager, Marketing Resume Examples & Samples

60%) Strategy & Implementation
10-15 years marketing experience, with an automotive industry focus, preferably in B2B dealer network marketing and/or B2C Consumer Marketing
5-7 years of supervisory experience and demonstrated management experience with direct reports
1-2 years Mass Market and/or Luxury Automotive Brand experience a plus
Automotive Financial Services experience or similar, dealer-based experience an advantage
Bachelors in Marketing or Business
Masters Degree- Marketing or Business Administration
Expert knowledge & demonstrated experience in Marketing
Experience designing and implementing Marketing technology-enabled business solutions in client-facing and team leadership roles (e.g. technical lead, functional lead, work-stream lead, project manager)
Experience or certification in Search Engine Optimization, digital advertising, media/AdWords purchasing
Knowledge of financial services, the automotive dealer relationship and captive finance
Effectively lead, develop and manage 3rd party vendors and service provider relationships (Dealer.com, DealerSocket, Reynolds & Reynolds, Agency, Salesforce, etc)
Avid interest in emerging and new trends in digital marketing, communications and customer behavior
Strong understanding of a range of Dealer systems (DMS, CRM, Website), Tier 1&2 websites and industry (Salesforce, Adobe, etc)

Senior Manager, Marketing Optimization Resume Examples & Samples

Serve as the project manager of a cross-functional group that constantly enacts tests. This group includes representatives from technology, creative services and analytics. Make sure that all know relevant deadlines and keep on track to execute tests and report results on schedule
As a member of the Marketing Operations team, serve as the Operations point person on all tests in addition to project management duties
Convene brainstorming sessions to identify testing themes and collect specific test ideas
Serve as the point person for central marketing and the markets to take in new testing requests
Manage the testing calendar, ensuring we have enough audience sample and implementation bandwidth. Prioritize tests based on those that can provide the most upside in the fastest manner
Lead the communication of testing results to all in the company with an interest in digital marketing, and assist in the roll-out of winning presentations
Work with manager to set goals for volume of tests, proportion of winning tests, and annualized starts associated with those wins. Relentlessly pursue the achievement of these objectives
Collaborate with Product and Technology to ensure we have the most contemporary tools available to execute and measure market tests
Partner with Research on user experience review, to make sure that new and potentially complicated test creatives has been vetted by customers before going live in a market test
Stay abreast of marketing experiences, assets, offers, pricing, etc., used by competitors and by like companies. Test those that seem interesting and relevant for our businesses
BS/BA in Marketing, Operations, or related field, MBA a plus
8 to 10 years experience in a digital marketing organization with deep experience in A/B and multi-variate testing and optimization
Working knowledge of statistical principles that drive sample size definition and results validity
Experience in marketing operations preferred, to assist with the implementation of tests
Excellent project management experience with the determination and ability to drive a test from concept to launch through multiple departments
Significant problem-solving, communication and organizing skills

Senior Manager Marketing Resume Examples & Samples

Drive growth in our North America business by developing profitable promotions that help Gap Outlet achieve budget
Execute seasonal marketing plans that achieve key brand and business objectives of traffic and sales
Drive growth in the North America customer database through long-term acquisition strategies
Ensure projects are delivered on brand, on time and within budget
Achieve high levels of Marketing Effectiveness
Support Director to develop annual commercial plan
Make recommendations in pre-season planning to influence investment
Monitor effectiveness of investment and refine tactics to improve ROI
Provide campaign reports monthly
Effectively collaborate with a high performing cross-functional team
Represent marketing point of view and influence alignment with cross-functional business partners especially those in IM & CP
Work with CEM and GID partners to plan customer lifecycle across channels and payment types
Collaborate closely with the Marketing Associate Manager that leads Marketing Events in NA (Style Cash, Friends & Family, Style Stash, etc.)
Analyze and present a POV on the effectiveness of key Marketing Programs (promotions, events and offers) to share on an ongoing basis
Approve Weekly US & CAN Window Directives
Project manage Weekly Email Production/ QA/ Versioning
Direct the creation & testing Coupon Codes/ Tracking /Legal
Direct and approve Store Communications for marketing programs
Ensure timely and accurate management of the GO Marketing inbox
Collect and circulate insights into email coupon results, subject line test results and email metrics
Assist with marketing decks for peak period hindsights
Track record of executing successful marketing campaigns
Strong, persuasive presentation skills (one-on-one, small and large groups, with peers, direct reports, and management)
Excellent communications skills: timely follow-up, ability to articulate objectives, strategies and tactics to various cross-functional teams
Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously
Creative problem solver with a test and learn mentality
Ability to build partnerships across many functional teams and levels of the organization
5-7+ years relevant experience in retail/ecommerce

Senior Manager, Marketing & Customer Insights Resume Examples & Samples

Expert at the creation and use of pivot tables/Tableau to drive quantitative analyses
Strong analytical and quantitative orientation
Possesses strong presentation skills and is comfortable leading a presentation at any level within the organization from direct peers to executive management. The ideal candidate is a true story teller
Ability to lead collaboration across functional marketing teams to deliver insights and observations on campaign/marketing effectiveness. Strong interpersonal skills are a must. People management experience required
Scaling the Business (Be an Owner) – You’re someone who sees and understands the vision of the company. You’re able to articulate business strategy and develop business processes, systems and structures to make performance sustainable. Your mission is to deliver an exceptional customer experience by promoting shared goals and driving accountability

Senior Manager Marketing, Email, Gap Online Resume Examples & Samples

Responsible for traffic driving marketing programs for Gap.com. Specifically email but could also encompass future traffic driving initiatives
Manage one manager- level direct report and bring in additional/seasonal help as necessary. Must have experience managing a team and coaching/ fostering talent
Work closely with promotions team + store team to ensure we are support business initiatives while also giving customers a compelling mix of promo + product messaging
Owns the email program, partners with marketing manager to manage the following
Acquisition: manage and drive a strategic acquisition plan to grow the email file
Retention: drive retention through a strategic approach to customer touchpoints and message cadence
File health: own working closely with CRM to ensure the health of our email file
Mobile: ensure Gaps email program is evolving and consistently optimized for mobile devices and emerging technologies
Innovation: ensure we have an eye to the future of email and are leading the pack in trying new things
Develop a deep understanding of email segmentation, analytics and customer profiles. Work with CRM and advanced analytics to develop the algorithyms and analysis that will allow Gap to build a targeted cadence of messaging that better anticipates customer needs. Use seasonality, trends, behavioral targeting and customer lifecycle to develop and implement an innovative personalized approach to email
Owns email cadence and customer experience. Negotiates with business partners (promo, CRM, stores, sisterbrands etc..) to manage requests for email support
Oversee annual and seasonal email marketing strategy and execution. Provide support to marketing manager as needed to ensure message strategy highlights the Gap.com product assortment as well as addresses customer needs
Develop learning agenda for email and partner with marketing manager to implement testing to optimize email
Maintain deep understanding of email technologies and trends to react to new insights and behavior shifts
Work closely with consumer insights to understand customer wants/ needs and deliver on those through relevant email messaging
Oversee hindsighting and competitive benchmarking to inform marketing strategies, seasonal program effectiveness, planning, campaign execution and process improvement
Must have an in depth understanding of the email channel: segmentation best practices, advanced analytics and advanced segmentation techniques
Must have a passion for email, innovative and accurate targeting and for delivering an exceptional customer experience
Must be comfortable negotiating across multiple groups across the organization and advocating for the customer/ GOL business
Track record of successfully managing a team, getting work done through others and developing direct reports
Strong written and verbal communication skills especially the ability to glean insights and tell a story from data
Ability to manage and measure work effectively and efficiently
Politically savvy with track record of navigating multiple levels of an organization
Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
History of creating effective cross-functional partnerships and working through multiple levels of an organization
Passion for Gap and the retail/fashion industry and a track record of being customer focused

Senior Manager Marketing Resume Examples & Samples

Implement new launches, maintain growth in pillar products and animate core catalogue
Develop product and category excellence
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Make recommendations to business on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo etc.)
Adapt communication material (imagery, digital, point of sale)
Collect and analyze consumer, market insights and competition strategies
Manage PPP budget and ensure sales forecast accuracy
Sensitivity to beauty
Experience in managing beauty advisors
Relationship orientation to manage distributors and achieve off-take-secondary sales and primary sales objectives
Execution excellence and focus on having profitable counters

Senior Manager, Marketing Operations Resume Examples & Samples

Ensure all processes and aspects of marketing operation are modern and efficient, including how we work with our global partners in Macquarie
Manage and lead Digital Strategy, Data, eMarketing, Web, Regulatory/Print production, Budget and "Run Rate Support" (updates, regularly produced materials)
Digital Strategy and web maintenance – Be a leader for Delaware Investments in all things digital
15+ years intermediary asset management experience
Strong knowledge of Mutual Funds and SMAs and their legal and regulatory environment
Process oriented and commercial
Manage a digital team, proficient in digital strategy and best practices
Experienced in database management including both advisor and marketing data
Provide counsel to strategic marketers for advisor segmentation
Create management dashboards to report on campaign and other marketing results
Budget experience, can create and maintain and report on the Delaware marketing budget
Ability to manage a team focused on deadlines, accuracy and efficiency
Ability and desire to work and influence multiple roles across the Delaware organization
Able to interact well with and inspire confidence of senior management
Excellent presenter
Passion for the asset management business

Senior Manager Marketing Operations Resume Examples & Samples

Lead the Go-To-Market process assuring all calendars are in accordance to Global, Regional and Local needs so a smooth seasonal planning could be performed
Guarantee all Sell-In Tools (samples, catalogues, sales manual, images, etc) are delivered on time/in full to our internal and external clients for a premium Pre-Sales execution
Ensure the consistency of the Article Master Data information throughout the planning period in order to mitigate any impact on other linked tasks and areas
Perform analyses for the Marketing area to help the Senior Director Brand Activation and his first line defining the best action plan for a strategic or operational situation
Develop the Marketing Operations team providing the necessary support to their careers and offering challenges so they can improve their knowledge and skills
High interpersonal and communications skills
High planning and organizing skills
High analysis and problem solving skills
Process and Project focused
Multitasking capabilities
Marketing knowledge, preferable sports industry experience
University degree in IT, Marketing, Engineering (or similar)
Experience: IT, Marketing, Engineering (leading people)
Fluent English and Portuguese (Spanish desired)
Advanced Microsoft Office proficiency: Focus on Excel and PowerPoint

Senior Manager, Marketing Resume Examples & Samples

Partner with sales, research and editorial lead the development of strategic ideas/solutions for advertising clients
Manage RFP process, which includes handling proposals, and custom presentations, sales materials and internal tracking systems
Direct media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
Creates and develops new revenue streams to diversify the business portfolio
Identify optimization opportunities for improving performance
Outline and oversee measurement strategy, tracking, and results delivery
Analyze data and insights to guide strategy and implementation
7+ Years Experience in a Digital Marketing, Sales, or Brand Marketing Environment
Entertainment enthusiast that has a vast understanding of emerging platforms and trends
Excellent understanding of marketing/advertising/publishing industries
Highly organized, and demonstrats the ability to manage multiple deliverables
Hard-working, proactive, and has a high standards for producing work
Strong interpersonal skills with the ability to create, influence and build relationships internally and externally
Must be highly organized, have demonstrated ability to manage multiple deliverables
Proactive quick learner with a desire to push the limits with strong attention to detail under tight deadlines
Strong PowerPoint and Photoshop skills

Senior Manager Marketing Operations Resume Examples & Samples

Steer and lead the end-to-end business process management and complex cross-functional alignment of Marketing processes and deliverables across the go-to-market, brand marketing and 3rd party vendors for milestone meetings and communication management
Closely align and integrate into Global calendars/processes to ensure NAM meets deliverables, maximizes efficiency/productivity and delivers a cohesive line execution by coordinating, managing and communicating the balance between Running relevant timelines and processes
Drive and implement all relevant Running projects with increased complexity/scope ensuring successful execution and generation of expected benefits including Running Category Acceleration
Lead the development of and manage the tools and processes associated with establishing the US Footwear & Apparel SMU Processes and Calendars with the cross-functional teams
Drive an effective working relationship across stakeholders through regular communication and interaction and provide a departmental action plan at each major milestone to ensure consistency and coordination related to planning, prioritization and decision making
Collaborate with internal business partners in the demand planning and supply chain on the Business Planning/Forecasting Process to ensure greater transparency and coordination to align forecasts that support the established business targets
Work collaboratively with supply chain management, business development, finance, sales operations and marketing operations on special projects with a prioritization on key business partners in Marketing Ops teams to ensure NAM Running key dates and processes and business planning needs are considered
Manage all sample & prototype processes including the Milestone Meeting organization (communication, analysis, reporting, improvements) to achieve successful sell-in and targets
Consult on system enhancements/requirements and prioritization of RFC with mops, business IT and functional end users
Exceptional analytical and problems solving skills
Strong organizational and influencing skills required
Ability to work successfully in a team environment and across multiple functions and departments
Ability to understand and use financial data to make decisions and influence outcomes
Knowledge of apparel/footwear industry, market trends and marketing strategies
4 year degree in Business with an emphasis in Marketing
5 years minimum experience in merchandising financial planning, business development or related
Experience in apparel/footwear industry, market trends and marketing strategies preferred

Senior Manager Marketing Presentations Resume Examples & Samples

Creating high-impact, visually engaging presentations and other content for internal and external audiences that entails strong grasp of a strategic narrative and the ability to condense those concepts into an engaging deliverable. Execution must span the full audience and presentation experience – identification of content goals, story creation, gathering related content, data and materials, briefing materials, reviews, and day-of AV coordination
Organizing and facilitating content discussions related to long-term marketing strategy across Marketing leadership, finance and line of business partners
Researching and analyzing, as necessary, financial, retirement and related topics and trends that are being discussed in the public arena by business, political and social leaders, in order to bring presentation content to life
General project management, facilitation and coordination with other Marketing leaders on opportunities that leverage the Chief Marketing Officer as a visible ambassador for the firm with key internal and external audiences; strategic and proactive planning for upcoming events and engagements in coordination with Enterprise Communications; the role requires frequent travel (25 – 50%) to serve as on-site staff for speaking opportunities and client meetings across the U.S
Collaborating on creative programs to engage employees in the Marketing organization, and in other company areas as need (e.g., support on large ‘town hall’ meetings, all-hands calls, CMO presentations to other leaders’ Town Halls or off-site meeting, etc.)
Secure input and approvals for communications from TIAA subject matter experts, Legal and Compliance while ensuring and driving consistency of key Marketing messages for internal and external audiences
Bachelor’s degree in Communications, Marketing, Public Relations or related field, or liberal arts degree from top tier school; MBA preferred but not required
At least 3-6 years of experience in a strategic planning, business consulting, communications, public relations, or marketing role. Agency or consulting experience is particularly welcome
Strong and demonstrable PowerPoint, Prezi, Keynote and Excel skills and experience with different media; a background in graphic design or data visualization a plus
Exceptional project management and time management skills, including the ability to deliver excellence under tight deadlines

Senior Manager, Marketing Transformation Resume Examples & Samples

Responsible for leading the development, implementation and support of the marketing team to be best in class; with a goal of improving the client experience and increasing revenue
Drive the marketing objectives with external partners, IT, Channels and Business Intelligence to optimize the marketing process, people and tools
Manage and prioritize annual capital budget and projects
Manage ‘Next Best Action’ strategy and optimization within the Bell Mobility marketing organization, including
Business experience in marketing management, preferably in the telecommunications and information technology sector
Business experience in strategy, financial and sales analytics
Knowledge of Bell Mobility processes
Demonstrated ability to influence and support members of cross-functional teams to deliver on-time
Strong PowerPoint skills are essential in this role
Highly analytical and strong ability to tell stories with numbers
Excellent skills with respect to negotiating, making presentations, conducting analyses and summarizing information
High sense of urgency & ability to prioritize bases on revenue benefits
Advanced financial management and business analysis, communication and social skills
Strong team spirit and ability to manage multi-disciplinary teams and multiple projects
Proven ability to build effective relationships with partners and internal clients
Strategic thinker with ability to quickly identify and understand issues and opportunities in an environment that is highly dynamic and competitive

Senior Manager, Marketing Operations, CCS Resume Examples & Samples

Drive calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration
Drive/ lead complex cross-functional projects as empowered by Line Management
Support Head of Creation Center Shanghai and the Head of Asian Creation in strategic projects and on business development topics
Manage the Process Management team (direct reports) in full scope of process calendars, timelines, systems integration, milestone meetings & communication
Support the development and maintenance of the Performance Culture within their own team and the Marketing Operations team
Manage the on-site Neo creation support (as detailed out in Neo MOPS R&R)
Product/Sports/Brand Marketing across Brand adidas (Performance and Style) including Go-To-Market teams
All Business Unit Groups and Business Units
Global Operations (Materials, Development, Costing, Sourcing, Planning)
Design
Finance
Global IT
Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
Local team lead hub (with locally located resources)
Other Asian language(s) advantageous
University degree or equivalent education required
First people management experiences

Senior Manager, Marketing Resume Examples & Samples

Develop, execute and monitor all aspects of online and offline student acquisition efforts including planning, creative development, vendor management, and campaign analysis to achieve volume goals
Plan and execute organic and paid social media marketing strategies focused on acquisition and engagement
Own the email, SMS texting and website marketing channels to drive traffic, conversion and growth
In collaboration with the Products team, develop and execute go-to-market strategy to grow new and existing products, engage audiences and execute product promotions
Monitor and share digital trends and introduce new strategies to grow student audience; establish benchmarks and track results to measure impact
Manage marketing budget and forecast planning to achieve desired ROI and targets
Manage and mentor direct report (s); motivate, lead and guide other team members
7+ years of marketing experience, with majority of experience centered around acquisition and engagement via digital marketing channels including social media, email, website and online and Facebook advertising
Overall team player with a strong ability to navigate, collaborate with and influence a cross-functional workforce
Entrepreneurial self-starter who seeks new ideas and continuous improvement
Strategic thinker combined with strong, detail-oriented execution skills
Analytical thinker -- you are a data-driven problem solver comfortable evaluating and interpreting data to drive ROI decisions and optimization
Exceptional communication skills and the ability to hone in on the needs of diverse audiences

Senior Manager Marketing Activation Resume Examples & Samples

Play a leadership role in developing the adidas.com marketing activation strategy and seasonal planning
Oversee creation and communication of the seasonal marketing activation calendar in collaboration with cross-functional teams to ensure transparency and alignment among all stakeholders
Manage the briefing, timelines, and creation of commercial site and channel content, ensuring consistency with brand creative direction and a consumer first execution
Leverage data and testing, in partnership with UX, Analytics and Channel teams, to inform creative enhancements
Collaborate with Analytics and UX to ensure proper site tagging to inform user flows and content effectiveness
Lead the US eCommerce plan for mi adidas; aligning with global mi adidas teams to ensure that the regional needs are being met. Manage and grow the Marketing Activation Specialist to execute on this plan
Oversee, manage and grow the adidas creative production team
Establish and manage creative review process and cadence to ensure data is collected, feedback on creative is communicated, and next steps are outlined
Clearly communicate adidas strategies and initiatives to internal stakeholders and external partners/agencies to ensure proactive support and achievement of commercial and brand goals
Ensure an appropriate meeting cadence is established with Channels and UX teams to ensure alignment and transparency
Work in collaboration with brand and digital teams to ensure inclusion of eCommerce goals in all relevant campaigns
In coordination with Business Operations and Brand marketing, manage the timely execution of content delivery to the site to align with overall activation calendar
Manage internal team, resources and external agency partners, optimizing their potential while achieving business goals
Support budgeting and monthly forecast reporting of revenue, expenses, and reconciliation as necessary
Demonstrated strategic planning and project management skills
Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships
Ability to deliver effective and persuasive presentations that support business decisions
A Bachelors degree in business, marketing, communications or related field
Minimum 5+ years of Digital marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency
Equivalent combination of education and/or experience may be substituted for degree
2+ years experience marketing in the medium, managing Affiliate relationships, Display/Banner media and Search Engine marketing to drive qualified site traffic
Experience with email content and planning
Experience in customer relationship marketing, including consumer segmentation, membership benefits and rewards programs is preferred

Senior Manager, Marketing Operations Resume Examples & Samples

Work closely with Marketing Managers, Finance and Operations to ensure the smooth operation of the functional group & manage key processes
Develop dashboards and trackers to keep the Director of Marketing updated on the financial status of the group
Drive discussion with budget owners to ensure their financial needs are understood
Advocate for the marketing team in planning processes and budgeting sessions
Build and manage quarterly marketing financial plan with marketing managers
Work comfortably with ambiguity in a fast-paced environment with little day-to-day oversight
Act as a liaison between the marketing team and finance, logistics teams
Read and interpret contracts and make recommendations for terms in the best interests of AMD
Define ROI and KPIs for marketing spend
Identify areas for process improvement and efficiency
Create analysis on marketing performance for the executive team
3–5 years of experience in marketing operations or marketing finance, preferably in a large technology company
Strong communication skills and skillful at developing strong working relationships
High attention to detail, extremely well organized with impeccable planning skills
Superior abilities with Microsoft Excel
Knowledge of SAP would be a plus

Senior Manager Marketing Activation Ecom-western Europe Resume Examples & Samples

Through the execution of the overall role play an instrumental part in helping meet/exceed the adidas.com brand targets for Western Europe
Support the Director Marketing Activation in reaching excellence in adidas.com brand campaigns for Western Europe
Lead, empower and develop the Junior Marketing Activation Manager eCommerce WE
Shared accountability with the merchandising teams for the overall business objectives of his/her categories
Concept, manage and drive the execution of all brand campaigns on a strategic and tactical level with a wide range of stakeholders across Western Europe eCommerce, Brand Marketing and Merchandising
Define the strategy around CRM lead campaigns in the relevant categories and lead the wider team on the execution. Includes agency management
Define the strategy around weekly campaign newsletters and optimize towards CRM KPIs together with the eCom CRM team
Drive the localization of brand campaigns together with key markets/clusters/newsrooms in Western Europe
Formulate extended onsite content briefs for relevant brand campaigns. Ensure timely delivery and excellence in execution together with the creative team and the Business Units
Develop & own the process for quality assurance for all priority campaigns in Western Europe eCom countries together with the eCom site operations team. Proactively enable junior members of the team to test, investigate & coordinate to resolve campaign issues
Campaign analytics & reporting – Master the various analytics tools and enable the Junior Marketing Activation Manager to develop a campaign reporting framework
A passion for great content and the latest trends in marketing
A good understanding of online marketing channels and content marketing
Strong project management/analytical skills
Strong skills around cloud and non-cloud based office / productivity tools
A Bachelor’s or masters degree in marketing, communications or related field
Minimum 5+ years experience in online marketing, eCommerce, digital traffic management or digital assets field, preferably with a background in sporting goods
First experience in managing a direct report
Experience in newsletter & onsite content management preferred
Experienced in working with internal stakeholders and external agencies
Fluent Business English

Senior Manager, Marketing / Practice Growth Resume Examples & Samples

In this role you will develop strategic and tactical marketing plans and budgets for designated practices. Manage successful implementation, ensuring initiatives stay on strategy, on time and on budget
Gather, analyze and communicate target market intelligence to support growth strategies (e.g., competitive intelligence, industry statistics and trends (internal and external), target client identification, etc.)
Act as resource to the firm for practice-specific marketing knowledge, content, tools and support
Monitor, summarize and report regularly on key marketing performance metrics
Understand thoroughly the firm’s brand and how it translates to the audiences of designated practices. Help ensure proper, consistent and effective implementation across all touchpoints
Maintain working knowledge of the industry practice’s services and how they benefit clients. Ensure that a clear, compelling and relevant value proposition is articulated in marketing communications
Contribute to development of new service offerings. Lead development and execution of related go-to-market plans
Plan and manage the marketing content and messaging strategies for designated practices. Ensure it is kept current and deployed strategically across all appropriate channels (e.g., web, proposals, collateral, advertising, email, and social media). Coordinate thought leadership/knowledge sharing initiatives including related editorial calendars and channels
Identify and assess key channels for practice development opportunities. Maintain relationships with key channel marketing contacts. Work with channel partner to develop marketing plans to develop revenue growth opportunities through the channel relationship
Work with practice leaders to facilitate regular practice development discussions. Prepare pipeline and campaign summary reports. Promote proper use of CRM for tracking of key marketing and sales activity
Acquire, maintain and strategically segment in CRM all target marketing lists for the designated practices. Manage integrated campaigns, monitoring results and ensuring campaign responses, trade show leads, post-seminar inquiries, etc. are captured in CRM. Promote proper and timely follow up, track leads through the sales process and analyze lead source effectiveness
Support major pursuits and proposals for the designated practice by providing strategic guidance, research assistance and project management of administrative document support. Maintain practice-specific proposal archives and content in proposal automation system
Develop and maintain inventory of marketing materials and tools relevant to targets of the designated practices and ensure compliance with applicable brand, messaging and quality standards
Bachelor’s degree and 7+ years of marketing experience, preferably in professional services and/or designated practices
Strategic thinker with excellent project management and organizational skills
Strong business acumen with ability to understand and communicate the firm’s business, strategies and value proposition
Proven success in planning and management of result-oriented, integrated marketing programs
Ability to handle multiple projects in a deadline-driven environment and manage work of others to accomplish results
Excellent verbal communication and presentation skills; able to interface effectively with firm leaders
Strong writing and editing skills; ability to address complex business issues with benefit-oriented messaging
Technically savvy; proficient with Microsoft Office suite; experience with digital marketing and database platforms
Strong team and interpersonal skills; able to interface collaboratively across matrix organization
Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented environment
Professional, polished appearance and demeanor

Senior Manager Marketing Chocolate Resume Examples & Samples

Leading, coaching, developing and managing the performance of a Marketing team that consistently delivers to commitments and delivers the strategy
Deliver segment business objectives (responsible for end to end P&L)
Develop and implement compelling brand strategies, growth roadmaps, integrated communications and consumer connection strategies
Leads the segments through the business planning processes – strategic plan, annual contract, and monthly IBP cycle
Inspire, engage and galvanize the business around the segments Vision, 3 year growth roadmap, strategies and key initiatives. Implement & bring to life 3 year strategies for the category
Lead business critical programs to deliver segment strategies
Continuously improve the quality of commercial rigor across the segments. Indirectly managing the cross functional category team from Sales, Media, CIS, PCM, RD&Q, Operations, Finance, Procurement, Legal, CGA and BBO
Regular interaction with Regional and Global Chocolate Category team members

Senior Manager Marketing Innovation Resume Examples & Samples

Passionate entrepreneurial mindset to make things happen
Ability to work through ambiguity and convey perpetual resilience
Strong presentation skills and ability to wire and present to senior leadership
Creative thinker and problem solver with a passion for innovation and building something new
Strong self-motivator, capable of setting an agenda, soliciting alignment and actualizing goals
A minimum of 8 years prior experience (if Undergrad degree only) OR 5 years of prior experience (if Advanced degree) in marketing, innovation, strategy, or consumer/customer promotions preferred
Demonstrated ability to lead cross-functional teams and effectively influence an extended organization

Senior Manager, Marketing Partnerships Resume Examples & Samples

Assist to develop and implement the NBA marketing partnership management strategy for the marketing partners within his/her portfolio
Successful track record in account servicing and partnership management at a senior level within an international business in Asia
BS/BA required; MBA preferred

Senior Manager, Marketing Insights Resume Examples & Samples

Understand key business priorities, marketing and media plans, decision drivers and hypotheses, in order to create appropriate learning agendas
Conduct analyses and synthesis on key strategic topics that improve customer understanding to impact marketing efforts
Synthesize media and marketing effectiveness data, collaborating with others in and outside of the Adobe Marketing and Customer Insights (MCI) team
Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. As a leader, we look to you to inspire teams to greatness with empathy and mindfulness of your impact on others from interns to the Board of Directors. And whether you’re in headquarters, New York, London, Tokyo or Bangalore, you’re attuned to emotional, situational and cultural surroundings and adapt your approach accordingly

Senior Manager, Marketing Segment Leader Resume Examples & Samples

Understands the macroeconomic and demographic trends impacting customer segments and determine size and growth potential
Determines the addressable customer needs and value drivers of prioritized customer segments
Collaborates across the organization to synthesize and socialize customer insights
Develops and fields creative and effective customer acquisition and retention initiatives
Understands NAIS&S capabilities and offerings in the context of available alternatives, and creates compelling programs and tools to drive customer preference within the vertical
Liaise with Pricing / POM team to ensure strategy delivers real / best value to the customer
7+ relevant Marketing experience
Bachelor’s degree in Marketing, Communications, etc. MBA preferred
Advanced communications skills, ability to communicate complex concepts clearly to multiple audiences from executive management to peers and front line employees
Solid understanding of sales and sales management
Interpersonal skills to ensure speed of execution
Business acumen
Ability to lead and work on cross functional teams in a highly matrixed environment

Senior Manager, Marketing Analytics Resume Examples & Samples

Undergraduate degree in Marketing / computer science, statistics or Finance. MBA a plus. Financial Analysis a plus
Seven year minimum prior experience in business intelligence or data analysis
Experience examining Marketing and Sales business processes in a high tech software environment is required. SaaS experience is a plus
Must possess excellent analytical skills, be detailed oriented and derive critical insights independently
Must have excellent written and verbal communication skills
Advanced Excel skills including modelling are required. Experience with Salesforce a plus

Senior Manager, Marketing Resume Examples & Samples

Work with cross-functional teams (including R&D, finance, regulatory, etc.) on new product development efforts for the portfolio, including geographic expansion and lifecycle management activities
Lead market research efforts and translate findings into actionable go-to-market strategies for the products in the portfolio. Achieve a level of customer and market knowledge to contribute in business development activities and opportunity evaluations
Responsible for promotional tools for the products in the portfolio, including digital tools, that resonate with external stakeholders and position the portfolio for commercial success
Influence the product development cycle working closely with R&D, quality, regulatory, and sales. Prepare launch plans and work with region and country leads for launch readiness and implementation
Complete complex financial analysis on the products, including capital depreciation schedules
Participate in the competitive intelligence process, including being the key point of contact for certain products and manufacturers in the industry

Global Senior Manager Marketing Resume Examples & Samples

Providing the affiliates with all of the promotional tools necessary to consistently implement Humira core strategy and messaging in SpA
Leadership of several cross functional teams that include a variety of both internal and external stake holders
Understands the International healthcare business environment across a variety of key stakeholders: Patients, HCPs, Payers, Policy Makers, KOLs, etc
Effectively manages projects to deliver high quality work product in a timely fashion to meet deadlines and commitments
Understands and tailors the strategies to the needs at the Country level　
Ensures that regulatory and legal guidelines and internal policies are followed
Develops and maintains effective collaborative working relations with creative services/agency teams, medical/regulatory teams, commercial analysis, product planning, and Areas/Affiliates
Develops internal and external customer relationships to successfully drive AbbVie’s business objectives
Fosters information flow and delivers influential messages that gain support for initiatives
Effectively communicates to the key stakeholders the vision and strategies related to the product
Creates working partnerships with cross-functional teams

Senior Manager Marketing Services Resume Examples & Samples

Provide strategic leadership and guidance to the Marketing Services team for project management during the development, review and approval of promotional and advertising materials
Provide leadership and guidance to ensure all materials are properly prepared prior to sending to the Global Labeling Department to file with the Office of Prescription Drug Promotion (OPDP) for all promotional and advertising materials
Works collaboratively with cross-functional teams and key business stakeholders on PRC reviewed projects to ensure project deadlines are managed
Assist with all levels of the PRC team and management with oversight related to advertising and promotional activities within Mallinckrodt
Provide a leadership role for PRC, Compliance, Branding, and customers for the overall Marketing Services support and review of all promotional and advertising materials
Represent the company to outside vendors and agencies pertaining to the Marketing Services role for Advertising and Promotional activities
Ensure the Marketing Services team provides Quality Control review for content and format of all promotional and advertising documents
Interact effectively with functional business units in order to coordinate and facilitate efficient and effective reviews for all materials, ensuring that customer timelines are met
Ensure that all PRC, marketing and agencies training documents are kept up to date to train on the Marketing Services/ PRC process
Zinc Electronic Document Management System (EDMS) administration
Work cross-functionally to problem solve issues related to EDMS
Oversee fulfillment warehouse/print vendors and processes
Oversee the Materials Distribution Coordinator to ensure all sales customers receive marketing material in a timely manner and all inventory is current
Develop and maintain processes and communication with MNK and all partners, promoting excellent customer service for all PRC committees and customers
Attract, retain, lead, and build a high performing team
Minimum of seven (7) years of relevant experience in marketing operations, marketing, communications, or project management
A minimum of seven (7) years of experience with process improvement initiatives, integration of material fulfillment vendors; this must include extensive experience with cross-functional teams with promotional review committee in a pharmaceutical industry desired
At least three (3) years in a team leadership role with highly effective people management skills
Excellent organizational, planning skills, interpersonal, verbal and written communication skills as well as strong interpersonal skills and tactful negotiation skills
Proven ability to project management and decision making skills
Ability to determine essential components of requirements in order to include them in applicable processes
Ability to work effectively with cross-functional team members and work collaboratively across an organization

Senior Manager Marketing Effectiveness Resume Examples & Samples

) Support the marketing department in the definition, design, and creation of analytical reporting needs
) Design and prepare standardized reporting to provide performance tracking of KPIs and business metrics
) Prepare ad-hoc analyses to support the day-to-day needs of the marketing department (support the development of promotions, analyze trends, develop forecasts, assess promotion performance.)
) Support the planning process through the preparation of market share and sales forecasts (budget, forecasts, strategic planning)
) Coordinate with cross-functional teams (marketing, sales, customer care, finance, business intelligence) as required to ensure accurate and actionable information is delivered
) Take initiative to understand and explore data across multiple often disconnected sources
) Audit results in order to make sure that data is as current, accurate, and complete as possible before presenting or reporting information
) Work as a team player in order to build the trust, and confidence of colleagues
) Stay current in new technologies as well as take advantage of development opportunities to build knowledge base
) Minimum of five years of experience as a business/financial analyst or related experience
) A university degree or college diploma in Marketing, Decision Sciences, or business related field required. MBA preferred but not required. A strong background in data management, analytics, and reporting is a plus
) Exceptional knowledge of marketing, sales, and business processes
) Ability to develop strong relationships and collaborate across multiple departments
) Strong project management, time management, organizational, and reporting skills
) Strong computer skills, including familiarity with business intelligence and reporting software
) Solid business acumen, analytical, and problem solving skills
) Ability to work under pressure and meet deadlines
) Experience using Cognos (Query Studio, Report Studio, TM1), Qlikview, and knowledge of SQL is a plus
) Expert level skills in Microsoft Excel, and Powerpoint

Senior Manager, Marketing Resume Examples & Samples

Work closely industry partners and advocacy organizations to foster and strengthen relationships and patient education program advancements
Lead and organize the US Hemophilia engagements for national and regional events/patient facing initiatives
Manage premiums for national, regional and custom events
Develop unbranded therapy presentations for use in consumer promotion
Drive unbranded tactics that are in line with core product messaging
Develop strategic communications and/or trainings to internal and external customers on current projects and tactics
Actively participate in the process for selecting new strategic partners in marketing and promotional tools/programs and manage agency/external partner relationships
Measure value, impact, and return on investment
BS/BA Required plus minimum 5 years related experience
Experience in development and execution of promotional collateral with the ability to articulate the value of the promotional materials to the sales organization
Ability to leverage internal and external customer listening to anticipate and identify product and/or program needs
Experience in brand messaging and aligning a communication strategy and unbranded messaging
Ability to apply Competitive Intelligence learnings into Marketing Plans, develop and execute tactics to address competitive threats
Strong cross-functional collaboration skills and proven ability to advance and drive tactics in a matrix organization
Proven ability to manage multiple projects simultaneously
Demonstrated strong leadership, interpersonal skills and excellent communication across functions, organizational levels and cultures to help deliver business results
Strong project management skills with demonstrated ability to plan, prioritize, and execute
Strong work ethic, ability to work in a high performing team environment, flexibility to manage a fluid environment

Senior Manager, Marketing Resume Examples & Samples

Design, development and on-going maintenance of effective brand and tender access solutions for the FVIII portfolio
Facilitate the effective communication of Shire’s product-specific clinical, economic and humanistic value messages to payers and other patient access stakeholders
Serve as the brand access and tender partner to the FVIII brand teams and lead the planning and successful execution of access solutions
Partnering closely with the Market Access and Tender Management functions to mobilize the organization to align on vision and tactical focus, as well as manage program business needs and issues
Stay up to date on macro trends in the healthcare environment, therapeutic area market and brand business drivers to deliver brand access insights and to leverage this knowledge to anticipate program needs and shape strategies to positively influence access challenges
Participate in the annual Global P5 brand planning and provide strategic insights and performance metrics
Life Sciences BS or BA with an MBA or post-graduate degree in a related field
Minimum 5-7 years in Biotech or Pharmaceutical industry
Experience in a global role and in a matrixed environment, leading through influence

Senior Manager, Marketing Resume Examples & Samples

Develop integrated marketing plans focused on raising TE’s brand awareness, familiarity amongst key TE audience – “Engineers in Asia” Ensure TE brand position, promise and customer value proposition is effectively articulated and communicated across our marketing programs
Establish strong connection with business units to fully understand their objectives, priorities and challenges. Work closely with stakeholders to identify market-specific value propositions, develop go to market messages and execution plans
Develop content, working with research team, freelancers, industry partners & internal SMEs to build unique voice and preference for TE in the industry
Manage marketing agencies to lead, develop and measure impact of offline and online marketing campaigns such as brand / product campaigns, strategic sponsorships etc
Localize and contextualize global campaign for Asia / China. Provide feedback on campaign performance, message resonance and business goals
Manage media buys across digital, social and offline channels
Lead the brand experience efforts, including overseeing all aspects of TE brand assets (showrooms, logo usage, corporate collaterals, etc.), acting as the custodian for TE brand
Conduct brand research programs to measure our progress in strengthening our brand and building positive awareness in China
Continuously and aggressively seek innovative platforms/plans to reach and engage our target audiences
Bachelor’s degree in marketing, business management, or related filed. MBA preferred
12+ years’ marketing experience with “digital” at the center of planning and execution
Experience of working with a multinational brand with strong presence in China, would be preferred
Strong hands-on experience in digital campaign & marketing project management
Strong understanding of paid, owned and earned media channels
Results-oriented with a track record for driving marketing efforts that have measurable business impact
Demonstrated ability to utilize research and information to make data-driven decisions
Excellent oral and written skill in English and Chinese
Excellent eye for creative design and nuances of brand

Senior Manager, Marketing Resume Examples & Samples

4) Create cloud datacenter storage segment strategy
5) Provide subject matter expertise, guidance and recommendations to internal stakeholders to identify and execute stakeholder support and delivery enhancements
Minimum 5 years product marketing and planning, or related experience, in the storage industry
In-depth knowledge of memory sub-systems, technologies and markets
Ability to thoroughly analyze marketing data and present it to a variety of stakeholders in a digestible & influential format
Ability to influence and drive key decisions of customer support strategy
Demonstrated proficiency in written, verbal and virtual communication techniques and strategy
Ability to work effectively in cross-functional teams both internally and externally
Ability to cultivate relationships with people of diverse backgrounds
Travel up to 25% (domestically and internationally) may be required

Senior Manager Marketing Operations Resume Examples & Samples

Develop and execute marketing vision, strategy and plan for printed and online circular, major retail sales drivers as well as coupon and rebate processes
Oversee tactical execution of plans with goal of increasing profitable retail and online sales
Help develop marketing research and analysis including competitive information, company and industry trends and best practices
Foster partnerships resulting in cross-functional solution finding and achievement of objectives
Be the senior point of contact and expert for all print and online circular, coupon, rebates and retail sales driving marketing efforts
Partner with key vendors on joint marketing efforts
For all owned marketing assets request and review data analysis to measure effectiveness and continuously improve results
Manage print and online circular marketing budget
Manage team of 4 direct reports. Oversee responsibilities and performance of team, conduct full performance appraisals and coaching
Ability to successfully manage relationships across many functions and levels
Ability to effectively manage team of marketing professionals
Increase risk taking and innovation

Senior Manager, Marketing Resume Examples & Samples

Strong contributor to departmental development and strategic direction
Hire, manage, and develop a high performing, world class team
Consults and builds relationship across the enterprise
Leads departmental development and strategic direction in alignment with enterprise strategies and goals
Maintains photography library with brand strategy group
Develop high-level concepts, work with internal clients
Work with third-party design firms as well as internal design resources
Help KP achieve its strategic and mission goals through design
Work closely with brand strategy team on building guidelines
Provides oversight and/or leads major projects that inform the growth and market strategies essential to KP's revenue, membership and margin goals
Provides oversight, coaching & management to managers and individual contributors (e.g. Art directors, designers)
Collaborates with business leaders to translate business goals into unique brand and product experiences
Possess firm knowledge of industry-standard design software
Have the ability to keep up with new creative technologies and analyze new trends and data
Present and effectively communicate how a creative vision will help achieve goals
Establish creative direction for the entire line of online services and programs
Supervise and inspire the internal creative team
Work with the Managing Editors for copy development to generate ideas for pitching and proposals strategy team, and copywriters to develop concepts and present to management
Manage team members
Provide quality control over concepts and projects
Assigns workload based on consultation with manager
Ensures the proper application of the Kaiser Permanente Style Guides, Brand Standards, interaction designs and design patterns [not sure I understand those last two] across the enterprises' properties
Ensures the customer/client/end-user perspective is at forefront of all business solutions
Champions driving revenue, reducing costs, and adding value
Holds all staff accountable for continuously improving processes
Builds broad-based business relationships across the organization
Selects contract [odd wording here] and manages vendors to create properties in accordance with all KP standards
Skillfully influences peers and colleagues to promote and sell ideas and consults throughout the enterprise to bring other departments onboard to allow projects to go forward
Surfaces and resolves conflict with minimal noise
Balances data, logic, intuition, and technology considerations in decision making
Deals effectively with concrete, tangible issues as well as abstract, conceptual matters
Makes timely decisions
Generates pragmatic, sensible and simple solutions to complex problems
Moves quickly to eliminate roadblocks
Minimum three (3) years of management experience
Master's degree preferred
Knowledge of health care industry preferred
Familiarity with Kaiser Permanente health care system preferred
Undergraduate degree in Fine Arts or related field or equivalent visual design and management experience required; graduate degree preferred
At least 4 years management experience working with large-scale web sites, e-marketing
Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices
Knowledge of layouts, graphic fundamentals, typography & limitations of the web; must understand Flash and have the ability to storyboard or translate ideas to designers and develop innovative motion graphics solutions
A strong working knowledge of experience design, brand development, interactive commerce and creative process
Print and web design capabilities: must know how to work in both media for integrated campaigns
Ability to lead projects from concept to completion. Apply best practices in user interface and interactive design, including image optimization and site mapping
Minimum eight (8) years of content/functional experience
Minimum two (2) years of management experience, OR
Master's degree and a minimum four (4) years of experience
Minimum eight (8) years of content/functional experience preferred
Minimum three (3) years of management experience preferred

Senior Manager Marketing Resume Examples & Samples

Manages local promotions, events marketing, and coordinates with Direct Sales staff
Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals
Works to engage stakeholders in both the development and launch of marketing plans
Maintains and improves ongoing Marketing programs, analyses, and reports
Develops new ideas and communicates potential uses for analytics across the business
Responsible for the product planning, communication and execution throughout the product lifecycle from a marketing perspective including: gathering and prioritizing technical product requirements, strategic planning with tactical execution during product launches, as well as working closely with sales, marketing and other internal functional groups to ensure on time product roll out with targeted growth in mind
Strong Technical background with the ability to understand current and historic industry technology
Subject matter expert on Comcast products and services with the ability to train and run programs for early-stage products with solid understand of internal process and procedures
Analyzing current product suite and market trends to develop plans for core product growth

Senior Manager Marketing Operations Resume Examples & Samples

Closely align and integrate into Global calendars/processes to ensure NAM meets deliverables, maximizes efficiency/productivity and delivers a cohesive line execution by coordinating, managing and communicating the balance between Originals relevant timelines and processes
Drive and implement all relevant Originals projects with increased complexity/scope ensuring successful execution and generation of expected benefits including Originals Category Plan
Work collaboratively with supply chain management, business development, finance, sales operations and marketing operations on special projects with a prioritization on key business partners in Marketing Ops teams to ensure NAM Originals key dates and processes and business planning needs are considered
Manage all sample and prototype processes including communication, analysis, reporting and improvements to achieve successful sell-in and targets

Senior Manager, Marketing Resume Examples & Samples

Own new customer acquisition – How do customers hear about, shop, and engage with our experience? Identify our target audience and ways to reach them and manage execution of the plan to increase subscribers and convert them to customers. Your role is responsible for creating and delivering on a strategy to let customers, both on Amazon and off Amazon, know about our experience
Envision and execute physical marketing events – We ask customers to pick up products in various locations around Seattle. Your role is responsible for developing the ‘events’ at these locations, with the goal of driving customer delight and engagement. Work with brands to make their product the hero of the day and to offer customers a unique experience
Own customer-facing communications channels – We have a fun voice and communicate with our customers regularly in a variety of ways, including social media, push notifications, and by collaborating with PR. Your role will own all of these channels
Measure success – Develop metrics to assess the success of each approach and the effectiveness of various marketing channels to determine which channels we should pursue at scale
Enjoys thinking both strategically and tactically – we’re looking for someone who wants to think big and then execute on those big ideas
Experience in online merchandising and email campaigns
Comfortable in a fast-paced, dynamic environment
Experience in online merchandising and email campaigns at Amazon

Senior Manager, Marketing Resume Examples & Samples

Collaborate with our team of business development managers to identity strategic growth opportunities for Amazon Appstore
Identify, creatively structure and negotiate complex co-marketing campaigns and work with product management, engineering, marketing, legal and PR to execute
Build and execute on the partner marketing plan for Amazon Underground and Appstore
BS/BA degree in a related field
6+ years of consumer marketing or business development experience working in roles related to user growth or engagement, as well as a strong understanding of user growth strategies and partnership models
Proven ability to operate in a collaborative and cross functional team environment - providing thought leadership to help build consensus and reach key decisions
Has worked with external stakeholders to design and launch large scale co-marketing campaigns
MBA or MS a plus
Strong analytical skills with the ability to build partnership using a metrics driven approach
Excellent written, communication and interpersonal skills in Japanese (native level); Fluent in English
Strong initiative and with proven ability to execute with little supervision and an ability to adapt to a fast-paced, constantly changing environment

Senior Manager, Marketing Analytics Resume Examples & Samples

You will work closely with the acquisition marketing departments in the US, Germany, UK and Japan in order to understand analytics needs and how to support data-driven decision-making
You will own an acquisition marketing analytics stream, defining together with the marketing teams projects aiming to optimize our acquisition marketing strategy and ensuring the implementation of these projects
You will have a pivotal role in optimizing our customer acquisition strategy, conceptualizing and running analysis that generate insights on our acquisition marketing performance
You will closely cooperate with our Data Science team to define, interpret and apply models and machine learning projects
You will communicate the result of the business intelligence efforts in a meaningful way to business and stakeholders
Business Administration, Technology, Mathematics, Computer Science, Economics, Engineering, or related fields
5 years of relevant experience in the areas of Business Intelligence, Analytics or Consulting in an ecommerce environment
Comfortable working with international teams and cultures
Strong verbal/written communication and presentation skills
Ability to effectively communicate complex concepts and ideas in a simple manner across different levels of the organization
Passion for numbers, data and metrics, but also for delivering analysis of highest quality
You are a self-starter capable to taking initiative and working with minimal direction
You enjoy working in a team of highly engaged individuals
Working understanding of SQL and/or SPSS, R, SAS, Python or Tableau
Previous Experience in Marketing Analytics

Senior Manager, Marketing Resume Examples & Samples

Collaborate with marketing communications and sales teams to develop and test content for marketing campaigns
Manage day-to-day outbound and inbound marketing campaign execution within Marketing Automation platform
Plan, build and execute multi-channel marketing campaigns, including
Creating landing pages for use in search engine marketing (Pay-Per-Click) campaigns and other inbound marketing strategies
Creating email campaigns for use in outbound demand generation, as well as lead nurturing campaigns
Testing different content in emails or landing pages to evaluate and improve results
Scheduling, planning and executing webinar events
Creating reports detailing the effectiveness of our marketing automation programs for senior management
Design, execute and manage the execution of industry-specific demand generation campaigns to help achieve both direct and channel revenue goals
Campaigns include teleprospecting, webinars, paid search, email, direct mail, web and print advertising, events and other integrated demand generation tactics and campaigns
Collaborate with respective industry marketing manager, lead qualification specialist and respective sales resources to coordinate and execute high-impact campaigns in an efficient manner
Measure, analyze and report on results of campaigns to respective team members
Find and implement innovative ways to improve overall industry marketing efforts
Ensure superlative quality of any marketing materials that are produced, including web content, white papers, ROI studies, ads, graphics, collateral, webinars, and videos
Work closely with the entire marketing team to ensure timely campaign execution
Identify integrated, effective programs – internally and externally – to meet new customer acquisition, cross-sales and revenue objectives
Drive integrated marketing campaigns from inception to optimization. This will include demand generation, brand awareness, events, field marketing, web/online marketing and communications
Management of project related budgets and responsibility for tracking and monitoring campaign spend
At least 5 years marketing/business experience in a campaigns capacity with at least 2 years in Software/Technology marketing; Sales experience a plus
Successful track record of creating and executing integrated marketing campaigns and developing the measurement strategies to measure campaign success
Must demonstrate understanding of marketing data and data management
Deep understanding of demand generation and a track record of owning campaigns and driving success
Proven ability to successfully execute integrated, streamlined marketing programs within deadlines and within budget
Ability to rapidly learn, internalize and leverage product/campaign information is essential
Very strong organizational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management

Senior Manager, Marketing Analytics Resume Examples & Samples

Experience designing, implementing and managing on-going operation of surveys in both mail and online formats, including sample design, stratification
Experience in statistical analysis including advanced modeling and forecasting techniques
Advanced SAS skills required, as well as experience with interoperability with other tools (R or SPSS)
Experience with modeling utilizing different types of data, and integrating large datasets
Experience and skill presenting complex material to non-technical and executive leadership to drive buy-in
Experience leading groups of analysts inside a complex, competing priority environment
Experience being an influence leader within a marketing organization and across diverse cross functional organizations, with track record of strong business acumen and leadership
Execution of monthly survey to deliver maximum in market learnings
Deliver business driving analysis projects supporting objectives of marketing
Develop statistical models that allows for segmenting of consumers for business targeting
Deliver monthly reporting and analysis based on survey results and integrating a diverse set of data to enhance learning opportunity
Conduct ad hoc analysis on critical business questions and initiatives
Creative results/proposal presentations for non-technical senior leaders
Lead team of analysts (direct + shared)

Senior Manager, Marketing Resume Examples & Samples

Ensure clear and consistent communications programs are developed for clients, business partners and internal sales and retention channel in a timely and cost-effective manner
Research and write compelling retirement plan and financial services content—whether email campaigns, brochures, video scripts or sales tools
Come up with new ideas, topics and ways to deliver content to Plan Sponsors, participate in brainstorming sessions and ask pertinent questions
Monitor and measure the effectiveness of marketing and communications programs
Adopt appropriate client voice as defined by prior work and brand guidelines
Look at alternate ways to communicate the key information (e.g., digital content, infographics, video, case studies, etc)
Understand the unique needs of the Plan Sponsor community and our internal Relationship Managers and represent them on various marketing and product development initiatives
Employ strong project management skills and thrive in a deadline oriented environment
Present to various stakeholders and audiences as necessary
Bachelor’s degree required, preferably in Marketing, Communications, Journalism or related field
5-8 years marketing communications experience in financial services
Proven track record in successfully creating, implementing and measuring marketing and communications plans
Strong communications and interpersonal skills with the ability to build relationships and maintain professionalism; experience interacting with senior management
Enthusiastic team player and self-starter; high energy - focuses on "doing" versus "managing" in a fast-paced, ever changing environment
Excellent writing (print, web) and editing skills with strong attention to detail
Superior organizational and project management skills with the ability to juggle multiple projects and meet challenging deadlines
Solid understanding of the financial services industry and related topics such as retirement planning, personal finance, the U.S. regulatory environment and investing
In-depth understanding of marketing strategy, marketing techniques, qualitative and quantitative analysis and customer research
Knowledge of industry best practices, and ability to present a convincing case when those best practices need to be challenged
Advanced level of proficiency with MS Office (Word and PowerPoint are musts)
Experience managing digital or video projects from inception to completion
Experience working with financial services clients and/or advisors
Must thrive within a deadline oriented project environment
Need for accurate time estimates to complete tasks and meet deadlines
Ability to collaborate with others, solve problems creatively and demonstrate high integrity while making appropriate judgment calls
Negotiate, influence and persuade without having management authority
The role has no direct reports and will work closely with internal and external resources
Create, implement and measure integrated marketing strategies to meet strategic and organizational objectives (50%)
Strategic thinking and Innovation (25%)
Project management (25%)

Senior Manager, Marketing Resume Examples & Samples

Collaborate with partners across Blue Box and lead key initiatives to drive enrollment growth
Develop and lead strategies to drive usage among the enrolled base
Develop seamless customer experience across digital, servicing and marketing channels
Partner with Risk and Pricing team to refine pricing promotional strategy to drive incremental revolve behavior
Serve as subject matter expert on complex product / processes
Required Skills/Qualifications

Senior Manager, Marketing Resume Examples & Samples

30% A. Managerial Leadership & Planning
Post-Secondary Degree in Marketing/Business
5+ years digital experience
5+ years Card Marketing experience
In-depth relationship management skills
In-depth knowledge of cards
In-depth knowledge of digital and mass marketing
In-depth strategic, change management communication and creative assessment skills
In-depth technical marketing skills including marketing communications, market research, positioning, advertising and execution
Ability to interact at the senior levels of the organization
Ability to balance multiple projects and deadlines
Collaborative, positive approach

100

Senior Manager, Marketing Analystics Resume Examples & Samples

Define, implement & maintain ongoing tagging and analytics of all Logitech sites
Develop and produce comprehensive weekly measurement and reporting plans for existing and new marketing initiatives
Help in defining objectives, KPIs, success metrics and measurement & learning plans for paid, earned and owned media activity
Work closely with Web Development and eCommerce teams to build A/B and multivariate testing plans to optimize our site and sales experience
Develop Logitech specific modeling to understand media mix and campaign attribution
Proactively identify performance trends around what’s working, what’s not and areas of opportunity and share with the broader Logitech teams providing best practices for future efforts
Identify, monitor and report on emerging trends, external marketing factors, competitive landscape and business opportunities
Manage SEO strategy and execution across all Logitech
Minimum 10 years experience in web/marketing analytics (statistical modeling, forecasting, financial metric development and reporting)
Previous marketing experience required, with proficient knowledge of offline and online media performance measurement, insights and optimization
A masterful understanding of website and mobile measurement, A/B testing and analysis, campaign attribution & mix modeling, search engine optimization, and campaign tagging and execution through 3rd party adservers
Expert user of Microsoft Office applications, Microsoft Excel expertise, experience with WebTrends, Google Analytics, Google Tag Manager, Telium, Optimizely, and statistical analysis
Extensive experience with Adobe Analytics and Adobe Experience Manager strongly preferred
Working knowledge of modeling for predicting results based on media spend, placement, etc
Past experience working within internet/ecommerce company preferred
Ability to synthesize data from disparate sources to reach conclusions and drive actions
Proven abilities to communicate effectively across all levels of the organization, with both verbal and written interpersonal skills
Willingness to help educate internal stakeholders on digital marketing – making yourself readily available to answer questions and offer support and the ability to motivate people to succeed
Strong attention to detail with ability to multi-task and work efficiently in a dynamic, demanding environment

101

Senior Manager Marketing Resume Examples & Samples

Project manage 360 regional campaigns (centrally developed, locally executed) for network’s movies, factual, and/or entertainment channels, including FOX Movies, NGC, FOX & StarWorld
Develop strategies, creative concepts and work with local marketing teams to implement across all platforms including digital, print, outdoor and on-ground
Manage external resources such as agencies and vendors, campaign timelines and project budgets
Stakeholder management
Work closely between channels teams and local marketing teams, act as communication hub on all things marketing
Build brand awareness and maintain brand consistency across all promotion and communication

102

Senior Manager Marketing Resume Examples & Samples

Work across Entertainment, Movies and Factual (National Geographic Channel) channel brands + corporate brands
Work with VP, campaign teams and/or agency partner to devise PR and communication plans and strategies for
Consumer - promote tentpole shows, channel rebrands etc
Corporate - strategic business initiatives, new business launches, crisis management
Trade – client, partner and overall B2B communications
Internal – staff and executive communication
Work with local marketing/channel teams across HK & SEA to implement plans
Develop angles for press pitches
Write/edit/review press releases, answers to press inquiries and other content pieces as necessary. Work with various internal teams to ensure accuracy of information, correct messaging and a high quality of the writing in each and every communication piece
Pitch stories to the trade and consumer press and managing media relations
Keep up-to-date all communications material and assets, ie. executive profiles, boilerplates, channel descriptions etc

103

Senior Manager, Marketing Operations Resume Examples & Samples

Manage speaker bureau operations ( operations, contracting, speaker training, content, program delivery)
Manage Veeva Vault and PCRC operations
Guide, educate and enforce strict standards for agency submission of materials
Edit promotional materials during review lifecycle when necessary and appropriate
Manage and build Post PCRC approval production process with vendors ( agency to printer)
Participate in the development of the EXPAREL portfolio strategy
Identify new opportunities, set objectives, and define tactics to support brand goals
Establish metrics to track operational progress and support vertical leads with speaker bureau data and PCRC time/motion data
Manage PCRC process, and Veeva Vault operations
Lead efforts to assess and optimize the speaker bureau and identify potential synergies and savings
Integrate speaker bureau data into Veeva
Identify areas to create greater operational efficiencies through synergy, consolidation and optimization
Build processes to enhance quality of execution
Track and manage assigned budgets. Manage purchase orders and vendor contracting process
Bachelors degree from accredited college or university required; will consider depth of experience in lieu of education
At least 8 years of experience in marketing/commercial area within a pharmaceutical company, or PR/Marketing agency focused on pharmaceuticals or strategic vendor required
At least 3 years managing promotional projects for a pharmaceutical company or agency required
At least 2 years experience with editing promotional or medical education materials required
Proven ability to drive execution and build alignment within teams and across functional areas
Demonstrated understanding of pharmaceutical industry rules and regulations regarding promotion
Demonstrated technical understanding of Veeva Vault and processes that support legal, medical, review of promotional materials

104

Senior Manager, Marketing Resume Examples & Samples

2-5 Years of managerial work experience
Be an expert in all aspects of direct response marketing
Have strong written and verbal communication skills
Basic understanding of SEO, Google analytics, and DM/Email Analytics
Great understanding of design, copy, and web best practices/guidelines

105

Senior Manager, Marketing Analytics Resume Examples & Samples

Developing dashboards and standardized reports to provide ongoing insight to marketing stakeholders then work to ensure utilization and adoption of reporting by these stakeholders
Marketing data ownership/management, as well as alignment with relevant corporate data initiatives
Securing buy-in for measurement models from key stakeholders
Leading efforts to define and implement frameworks for measuring, reporting and analyzing marketing results
Creating and maintaining appropriate marketing key performance indicators and ROI models for marketing campaigns, out-of-campaign activities, and internal marketing performance to determine effectiveness
Advise marketing functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data
Creating advanced and predictive models such as marketing mix, propensity to buy, next best offer and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes
Working with the business, operations, and IT teams to understand internal operational processes and source systems underlying the Marketing lifecycle. Provide insights and recommendations for addressing process, data, and automation issues

106

Senior Manager Marketing Resume Examples & Samples

University Degree. Major in a marketing, media, creative discipline preferred but not mandatory
Minimum 8-10 years of work experience in a marketing related function
Experience in the media industry, particularly TV, a huge plus
Native English speaker. Chinese a plus
Previous experience in managing a people in a direct reporting line
Strong technology affinity. Strong digital and social media knowledge
Brand management and campaign planning
Proven track record of developing creative campaigns from scratch, including ideation to execution
Affinity for US television and pop culture
Knowledge and familiarity with the TV industry in Asia a plus

107

Senior Manager Marketing Resume Examples & Samples

University Degree. Major in a media, marketing, communications, journalism or English writing discipline a plus but not mandatory
Minimum 8-10 years of work experience in a PR or Communications function, working in English
Experience in the media industry, particularly TV, a HUGE plus
Handling press and communications crisis management
Team management/leadership experience
Prior experience working in Asia
Native English speaker and writer a MUST. Spoken Cantonese a plus
Familiarity with PR/journalism process and operations – both traditional and digital
Thorough understanding of digital marketing and PR, including influencer engagement and use of online platforms

108

Senior Manager Marketing Resume Examples & Samples

Create and execute strategies for developing innovative content that engages business owners, provides them with practical resources to grow their businesses, and demonstrates how American Express products and services can help them achieve that growth
Manage a team of freelance editors, journalists, photographers, designers, and videographers to produce daily content of various types (articles, infographics, illustrations, videos, etc)
Work closely with internal teams and agency partners to craft best-in-class content experiences to support large brand campaigns
Develop an organic search traffic strategy and lead its day-to-day implementation
Work with legal and brand teams to ensure that all content produced is compliant and accurate, including managing daily reviews of all content published
Manage the development of social media assets for certain projects
Stay on top of the latest trends in content marketing and social media, and determine how to keep OPEN Forum content on the cutting edge
Partner with the product development team to influence product features, design, and the overall development roadmap
Be the voice and advocate for the customer by leveraging data and customer insights to drive decision making
Partner with our regional Marketing teammembers to both gather best practices from regional initiatives, as well as consult on strategies for local digital tactics
Partner across American Express as necessary to ensure Brand and messaging alignment
Undergraduate degree
Excellent strategic and thought leadership skills
Proven editorial skills, combining creativity and an eye for quality
Proven brand marketing skills, with a customer and creative mindset
Interest in breaking the “status quo” and developing truly innovative content
Results-driven and detail-oriented
Ability to juggle multiple and competing priorities
Strong relationship building skills and the ability to collaborate and work effectively with colleagues and external partners
Experience partnering with and managing external vendors preferred
Passion for and interest in new communications tools, social media, and digital media

109

Manager / Senior Manager, Marketing Resume Examples & Samples

Identify and evaluate new opportunities to drive incremental acquisition through enhancements to existing assets and delivery of new assets
Developing and managing the Commercial Card Shop roadmap in partnership with Digital Journey Analytics and GCP Acquisition
Managing testing vendors and agency partners to support the Conversion Optimization program
Executing testing on vendor platforms
Developing a deep understanding of Card Shop Site performance
Incorporating tools such as Personalization to further enhance the roadmap
Engaging Technology teams to support an agile delivery approach
Engaging agency partners to create the appropriate user journeys and assets
Developing relationships with GCP Acquisition Team to create a test and learn culture
Gathering and communicating Conversion Optimization and Digital channel best practices
Monitoring digital trends and technologies to plan the next generation of Test and Learn tools
Liaising with key stakeholders to align on business priorities and objectives
2+ years of digital marketing (B2B or B2C) experience
Experience running onsite A/B and MVT tests or overall onsite product ownership
Thorough knowledge of digital marketing disciplines
Strong digital site management experience including content management systems, user experience, and technical knowledge
Significant experience with agency management and managing stakeholders in a matrix environment
Excellent oral and written communication skills including presenting to senior management
Familiarity with basic UX/UI principles and Responsive Web Design (RWD)
Experience in matrix organizations and cross-functional environments
Experience managing multiple stakeholder objectives

110

Senior Manager, Marketing Resume Examples & Samples

Responsible for planning, implementing and managing global strategy to drive brand awareness, growth and expansion of Risk & Compliance business
Identify and manage global partnerships to support program
Responsible for driving high quality marketing leads for Risk & Compliance
Collaborate with cross-functional teams to execute key marketing activities such as advertising, industry / client events, direct marketing, promotional tools and marketing materials
Maintain close collaboration with sales, product and analytics teams to analyze effectiveness, identify new opportunities and measure against KPIs
Maintain a strong understanding of Dow Jones’ solutions, industry trends and competitive landscape to ensure proper positioning for clear, consistent communications
Manage budget and timelines
10-15 years of marketing experience
Proven success in demand generation marketing
Proven ability to multi-task and adhere to tight deadlines in a fast-paced, collaborative environment
Excellent project management and organizational skills with a keen attention to detail
Strong portfolio of work showcasing various forms of marketing executions
Proficient in Microsoft Office suite
Experience with Photoshop, InDesign and email marketing platforms preferred

111

Senior Manager, Marketing Optimization Resume Examples & Samples

Develop a set of custom channel dashboards that surface trends and performance gaps for the acquisition and CRM teams to base planning and action against. Especially at the onset, this individual will help design, create, tests and maintain a portfolio of dashboards, reports, and scorecards in support of the team’s goals and accountabilities into the business
Design descriptive, channel level, reporting that also sync with the broader business and financial performance report outs so the team’s impact or gaps in contribution are easily identifiable
Work with BI and, in partnership, with leadership to support the evolution of team’s key performance indicators (KPIs) to ensure we are making the most balanced and effective decisions around spend and media mix (across both Acquisition & CRM)
Once foundational and standardized reporting and KPI measurements are in place, to work across the Acquisition and CRM Team to ‘self-serve’ and administer their day-to-day reporting, analysis and optimization goals. Where applicable, work in partnership with their team members, BI and technology to support the development of reporting automation
In partnership, and where applicable on their own, perform a wide range of formal and ad-hoc analytics to identify actionable insights and recommendations for the marketing teams to adjust campaigns and volume levels, targeting practices, and optimize toward a higher quality consumer and improved average order value
Support with daily monitoring of campaigns and channel performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or risk mitigation as they build out channel plans
Stay connected to broader business performance as well as competitive and media landscape shifts to ensure all insights and performance evaluations are presented with the appropriate context and thought leadership
Leverage channel specific and advanced web analytics techniques to identify revenue maximization opportunities at a x-channel level (or within a channel if applicable)
Work in partnership with required peers to design insightful tests (e.g. test length, KPIs, AB test vs. MTV etc.). Develop test matrices and rolling calendars for relevant (likely x-channel) testing, using statistically valid principles and to ensue the best use of available traffic and resources across channels are in place
Support the development of the broader team’s aptitude in the interpretation and manipulation of data towards understanding and optimization revenue growth
5 years in digital marketing with 3+ years hands on web and marketing analytics experience that includes cross channel evaluation
Strong understanding of cross channel digital and lifecycle marketing programs
BS/BA in Finance, Statistics, Business, Economics, Marketing Science or Mathematics required
Background in an eCommerce business is preferred. Familiarity with the entertainment industry is also a plus
Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Hands-on experience analyzing data and using databases with a comfort in manipulating large volumes of data, creating new and improved techniques and/or solutions for data collection, management, and usage
Strength at data visualization
Intermediate to advanced Excel skills a must, proficient in SQL or similar program
Hands-on experience using web analytics tools and connecting various independent channel reports into directional dashboards and reporting tools
Current knowledge of web/marketing tagging methodologies and tracking is useful
Adobe Analytics and Omniture Suite experience preferred
Proven ability to construct a proper AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions
Exceptional problem solving and data analysis skills
Ability to deal with ambiguity in solving unstructured problems
Strong team player and communicator - able to remain productive and focused in a team-oriented, fast-paced, highly-matrixed environment
Natural curiosity and creative approach to problem-solving
Project management skills to prioritize and drive initiatives forward
Foundational strategic thinking complemented with a bias for action
Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
Ability to articulate how you’ve used data to solve media problems / impact media performance

112

Senior Manager, Marketing, Audible Originals Resume Examples & Samples

Conceive marketing strategies leveraging product expertise for on-site and email promotions and programs, maintaining standards and creativity of Audible’s editorial voice
Conceptualize and implement bold, creative content promotions and programs, marketing communications, and special projects across online, email, social, paid media and in-app channels driving customer awareness around core content launch marketing tenets
Manage all content launch marketing acquisition initiatives from idea through execution, including determining the optimal creative, channel mix and budget
Leverage Amazon ecosystem assets to drive awareness and create demand for Audible Channels content
Drive best-in-class customer messaging to concisely explain the offering and customer proposition
Conduct tests and data driven analysis that provide insights and new strategies for increasing acquisition results. Communicate these results in a clear, compelling manner
Strong digital marketing experience with the demonstrated ability to develop innovative content launch campaigns and drive sustained buzz in anticipation of launch
5+ years of experience in related positions with increasing responsibility
Exceptionally strong project management skills with the ability to lead and work with large, cross-functional launch teams
Hands-on experience with content management systems
Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
A demonstrated record of influencing cross-team to achieve business results across multiple teams who may have different goals

113

Senior Manager, Marketing Resume Examples & Samples

Bachelor's Degree in Marketing or closely related field
Minimum five (5) years of experience in print marketing, design, delivery, internet and eMarketing
Minimum five (5) years of Project Management experience
Minimum three (3) years of Supervisory experience
Ability to work independently in a fast paced, deadline driven environment
Experience with budgets, developing marketing plans and running marketing campaigns
Strong oral and written communication skills; interpersonal skills
Must be able to travel overnight approx. 20% of the time

114

Senior Manager Marketing Resume Examples & Samples

Developing and implementing scalable strategies around content/social marketing, SEM, SEO and channel / partner marketing
Developing and implementing strategies for market research, customer discovery and customer feedback
Influencing product direction, including feature roadmaps and prioritizations
Working with the UX team on the marketing website content and design
Working with the Business Development team to find and develop new partners and channels
Building customer communities
Leverage customers and partners to build scalable third party marketing strategies
Building a team to implement the tactical aspects of your strategies
Working with business leaders to develop a business plan for your budget and team
At least 7 years of experience in product marketing, preferably in the tech industry
Previous success at creating and implementing marketing strategies
Strong problem solving, writing and communication skills
Willingness to help out where needed, even if it may be outside the scope of your responsibilities
A love of technology and building things
Experience in marketing software as a solution products/services

115

Senior Manager, Marketing Analytics Resume Examples & Samples

Identify opportunities to optimize media/digital performance
Work with strategy and media to devise tactical executions
Lead dashboard creation
Participate in monthly and quarterly analysis of performance and the impact performance has across digital
Create materials such as presentations and povs for main client stakeholders and executives
Cross channel analysis; across media, site, natural search, paid search, social, email, etc
Recommendation creation for both media buying, creative, messaging and experience
Devise and execute against strategic analytics road map
Train team members and clients

116

Senior Manager, Marketing, Amazonsmile Resume Examples & Samples

Set the strategic direction and long-term marketing plans for AmazonSmile customer and charity programs
Manage a team of direct reports and develop them to take on greater responsibility
Develop customer segmentation and go-to-market plans for new features
Launch new products and features
Organize and drive acquisition and engagement programs using onsite marketing, email, social media and more
Own the AmazonSmile brand, content and messaging guidelines and ensure that they are applied globally
Build partnerships with other Amazon teams
Represent the AmazonSmile business to executives and internal stakeholders
Use data to discover and find insights to inform concrete action plans and approaches that drive consumer and charity marketing
10+ years of relevant work experience in online marketing
Able to constantly straddle between strategy and execution as needed
Strong project management skills, creative and analytical ability
Proven success growing business, marketing planning/analysis, opportunity identification and optimizing marketing programs
Strong bias for action and thrives on working in complex and challenging environments of a rapidly evolving business

117

Senior Manager, Marketing Resume Examples & Samples

Build the marketing strategy for Prime Now and manage a team of direct and dotted line reports, to flawlessly execute and achieve aggressive growth targets
Partner with cross-functional teams to ensure a comprehensive marketing plan that is relevant and effective within the regional market
Create and analyze performance metrics to inform future business decisions and marketing strategy
Launching Prime Now in new markets, developing a comprehensive playbook that can be shared broadly

118

Senior Manager, Marketing Prime Photos Resume Examples & Samples

Define, hire and execute against your marketing strategy
Drive new subscribers to Prime Photos through paid and free channels
Activate existing users and users coming in through Kindle devices
Write narratives to influence peers and senior management
Ensure clear communication and coordination across the business, finance, design and development teams
Help define and influence the long-term Prime Photos product roadmap
Help conduct business and financial analysis, including forecasting, monitoring, and reporting
8+ years product marketing experience
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
Experience running an online e-commerce business -- driving a full P&L, defining and building best-in-class customer experiences, smart pricing, merchandising and targeting, marketing and all aspects of e-commerce retail
Demonstrated leadership and expertise in brand building and marketing for a leading consumer brand
Track record of direct (online/offline) marketing experience – overseeing marketing strategy, creative, technical implementation, and analytics
Experience working in customer-facing business with a strong engineering or highly analytical marketing focus
Experience managing teams of 10 or more
International experience, preferably with regional or multi-country experience

119

Senior Manager, Marketing Analytics Resume Examples & Samples

Lead strategic marketing (including analytics) efforts across the company and work closely with regional/divisional leaders to implement best practices/align efforts to support companywide strategic initiatives
Works with marketing leadership to define priorities and lead core initiatives
Define, establish, develop and manage a best in class practices that can be adopted globally
Monitor/evaluate all stages of the customer demand funnel across all marketing channels, creating business and financial models to drive key marketing, product, and business decisions
Work closely with analytics team to deliver statistically relevant models and revenue attribution measurement
Oversee the implementation, maintenance, accuracy and improvement of marketing systems and tools
Support development processes and infrastructure for collection and dissemination of intelligence (market, competitor and customer) across organization
Leverage customer data to drive insights across key marketing activities, optimize existing activity and inform business strategies, triangulating primary and secondary market research into the decision making process
Partner closely with members of our digital team to optimize site performance, define success metrics and automate custom reports/dashboards for stakeholders
Work closely with top management to identify critical business questions and potential areas of opportunity and translate these questions into technical analyses
Facilitate innovation in analytics reporting, evolve current suite of KPI’s and support evaluation of methodologies designed to measure incremental impact (revenue and behavioral) of marketing (online and offline) campaigns
Supervise/manage/direct the selection, training, development, appraisal and work assignments of marketing personnel

120

Senior Manager, Marketing Resume Examples & Samples

Drive awareness, trial, acquisition, conversion and loyalty. Builds annual marketing strategies that support long-range business plans utilizing quantitative and qualitative data to inform all strategic work
Formulate annual omni-channel marketing plan that optimally supports long range brand and business objectives
Build seasonal marketing plan that supports seasonal business objectives and product strategies, while laddering up to overarching brand positioning and mission
Collaborate with cross functional leaders (Merchandising, Retail, DComm, Planning, Finance etc.) to ensure consistent alignment with product and business objectives, and to inspire and influence in order to achieve brand marketing objectives
Develop marketing calendar, cadence, promotional strategy and strategic briefs per season that are consistently pulled across all channels and vehicles, working closely with Planning and Allocation as well as Creative Services to ensure business objectives and considerations are incorporated into all creative briefs
Lead and oversee loyalty program design and direct marketing strategy utilizing AIMS data driven insights & recommendations
Bachelor's Degree required; MBA preferred
10 years of proven Marketing and Management experience
Must have strong cross-functional experience
Retail and Ecommerce experience highly desirable
Deep understanding and experience of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies including CRM/data analytics
Developing customer-driven marketing strategies (i.e. based on consumer insights, competitive understanding, and brand knowledge)
Demonstrated ability to think globally/strategically and transform information and data into effective strategies and ultimately drive results
Demonstrated experience in influencing change

121

Senior Manager, Marketing & Insights Resume Examples & Samples

Developing and owning the brand strategy, positioning and visual identity for existing and new private brands
Recruiting, hiring and developing a team of strong performers, and developing a strong culture of rapid experimentation, measurement, and iteration
Lead Customer Insights, Marketing Strategy and Marketing Execution. Over time, build internal product design capabilities as well
Developing a strong culture of rapid experimentation, measurement, and iteration
Using quantitative and qualitative data to understand customer behavior and apply those insights to our marketing levers
Contributing to category goals including sales, operating profit, cost per new customer, customer trial of products, subscription rate and customer re-purchase rate
Partnering closely with cross functional teams including the retail category teams, various software platform owners, central marketing teams and finance to deliver on brand equity, operating profit, and customer satisfaction
Maintaining an effective and efficient organizational design that allows our program to scale in both number of countries and number of brands and products
10+ years of relevant experience including retail private label, CPG, Home or Fashion brand management and insights, or marketing in a retail ecommerce environment
Experience with brand management and product marketing
Experience with hiring and developing team members
Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
Experience communicating and presenting to senior management
Able to thrive in an ambiguous environment helping bring structure and delivering results
Outstanding writing, presentation and communication skills
Demonstrated ability to define and successfully deliver complex projects with superior ROI—from business case development through deployment
Demonstrated experience using hard data and metrics to measure performance, determine improvements and innovations, and to support project requests from partner teams
The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills
Aptitude for being organized with flexibility and for delivering results in a fast-paced environment
Advanced Excel and SQL skills
Experience the Home, Furniture, Fashion or CPG industries

122

Senior Manager, Marketing Resume Examples & Samples

Developing marketing research plans and processes that deliver customers' insights with the power to change and challenge the Amazon Video business
Leading a range of qualitative and quantitative methodologies in Marketing research
Influence research strategy and design for optimum insight and value
Assimilate insights from a broad range of sources in order to write a compelling narrative that can influence and lead actions across the broader business
Using exceptional analytics, statistics, judgment, and influencing skills in order to lead and drive multiple projects
Managing a team of professionals in their career development
An MBA degree or equivalent with a focus on Marketing
Multiple years of experience in media research, trafficking, tracking and reporting processes, techniques and technologies
Solid experience working across Marketing functions both as client and agency
Strong knowledge of creating and measuring success of multi-channel marketing campaigns including attribution of offline marketing on business metrics
Ability to manage and influence multiple internal and external stakeholders including marketing, brand, product, and consume business teams
This person must have strong written and verbal communications skills
Solid experience working in a data driven environment, implementing metrics-focused strategies which impact customer segments
Strong analytical and quantitative skills
Segmentation/marketing statistical techniques, e.g.: BPTO

123

Senior Manager, Marketing Resume Examples & Samples

Performs market research, develops marketing strategies and determines the most effective marketing methods to track demographic trends and market demands
Plans, develops, designs and implements the strategic and tactical marketing plans
Assures strategies are consistent with overall goals and objectives for the organization
Portfolio and product life cycle management
Responsible for planning and execution of product launches
Provides input and direction for new product development. Prepares presentation and necessary document as per the NPD (New Product Development) process
Directs product strategic planning activities; prioritizes product opportunities to maximize sales and profits
Monitors and evaluates programs and expenditures
Establishes priorities, allocates funds and determines project direction
Participates in the development of new products and services, and determines new markets in which to compete
Maintains a close relationship with all areas of the organization in order to track the effectiveness of existing marketing programs
Establishes short and long term marketing goals
Selects, develops and supervises staff
Ensures that best marketing practices are leveraged throughout the organization
Direct supervision of all business segment marketing staff
Ability to work successfully in a matrix organization
Bachelors degree in marketing, business or related discipline required
Demonstrates Thermo Values: Integrity, Innovation, Involvement, and Intensity
Minimum 5 years solid marketing management experience in the life sciences industry
Knowledgeable of market research, VOC, product development, finance and accounting
Leadership/decision making skills
Teams well with sales and R&D organization
Demonstrated ability to create plans: annual / strategic / products plans
Clear knowledge / understanding of the Life Science applications
Communicates persuasively and with integrity
Ability to manage and grow talent within the organization
Balances concern for costs and profit with maintained focus on increasing sales
Ability to influence others to reach agreement and gain support for strategies
Familiarity with process improvement tools (i.e. - six sigma, practical process improvement)

124

Senior Manager, Marketing Consumer Resume Examples & Samples

5+ years of relevant Consumer and Digital Marketing experience within the pharmaceutical industry required
Broadcast/TV experience preferred
Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Must have strategic and tactical brand planning experience with strong written and interpersonal skills and an ability to effectively communicate and collaborate with various levels/grades within the organization
Must be a highly motivated individual - self-directed, willing to make decisions with less than perfect information, ability to think bigger and push norms!

125

Senior Manager, Marketing Intelligence Resume Examples & Samples

Oversees the CRM processes, activities and projects from concept through implementation
Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer´s expectations, preferences and aversions into marketing functions across all products
Expand Moto´s prospect and customer database utilizing internal and external resources
Analyze and segment data to provide recommendations and programs to the differents consumers touch points
Define and establish appropriate tracking tools, methodologies and measurements indicators to evaluate actual engagement level and performance against planned objectives
Maintain the integrity of the CRM system, including updates, refinements and overall database hygiene. Improve user and system functionality by leveraging experience, test reporting, and new technologies
Bachelor Degree in Business or Marketing
Minimum of 3 years of experience in CRM position
Understanding of the development and deployment of CRM activities
Previous experience building CRM dashboard and appending data to current database
Management experience directing a staff of data analyst(s)
Ability to perform forecasting and trending analyses
Solid marketing skills in digital and social media
Proven ability to work with with cross-functional teams based across multiple locations
Innovative and creative. Ability to engage others regarding new ideas and projects
Must be able to read, write and clearly communicate in English
Advanced degree preferred

126

Senior Manager, Marketing Operations Resume Examples & Samples

Develop operational excellence team short/mid term strategy to ensure deliver continuous productivity and operational efficiency
Help to embed the Marketing department's Vision and Mission through engagement, implementation and tracking
Work with key stakeholders for process optimization such as brand plan reviews, hospital listing, Bidding, etc. as well as drive improvement in efficiencies and outcome
Lead and work with franchises and supply chain team to launch a new demand forecast system in China (Project DARWIN)
Coordinate key stakeholders to ensure S&OP(Sales and operation planning) platform run smoothly, PRF system management, upgrade and provide the relevant training for new marketers
Market Access Database maintenance, prepare the materials if any products any network change, etc
Business management of promotional/operating expense tracking, etc
Demonstrate strong relationships throughout the organization and drive for excellence
Manage and develop the people within the team
University degree, MBA preferred
10+ year experience in multi-national firms, pharm is preferred
Marketing experience is essential, projects management experience is preferred
Excellent English language skills , proficiency in use of standard software applications
Good communication, project management skills
Ability to build relationships at all levels of an organization (intra-dept. and cross-functional)
Team-oriented

127

Senior Manager Marketing Operations Resume Examples & Samples

Develop strong expertise in the automotive market
Bring best practices and marketing expertise to lead major marketing initiatives
Constantly research and find creative channels, content and technology to drive awareness and lead generation opportunities
Work with cross functional teams to gather necessary information to ensure effective corporate marketing programs
Work directly with internal business partners within the business unit and our corporate marketing business partners to determine and prioritize the content needed to support our marketing strategies and activities
Guide and infuse good strategic thinking into marketing activities to create optimal performance
Establish timelines and oversee the timely development of all items within the marketing and brand plan
Weekly meetings to review and prioritize marketing activities, problem solve, adjust resources and adjust plan based on weekly metrics where appropriate
Expert at analyzing, optimizing, and reporting on our digital performance against stated goals, whether it’s the performance of our social handles, landing pages, & emails, or engagement levels driven from our trials & community
Excellent written and oral communication skills; ability to work well with professionals, senior managers, directors etc
Enthusiastic attitude, work well on teams and be able to adapt quickly to a fast-moving environment
High level of proficiency with various software applications programs, including Microsoft Office Suite, CRM, marketing automation, web analytics
10+ years of managing a marketing leadership team and overseeing complex marketing plans and strategies
Bachelor’s degree in marketing, communications or related field. Master’s Degree preferred

128

Senior Manager, Marketing Resume Examples & Samples

Bachelor’s degree in Business, Marketing, Communications, or related field required
Experience with digital, social, experiential marketing for acquiring users via ROI driven execution (cost per user type models)
Experience with online marketing
Experience with Email marketing tools
High attention to detail and proven ability to manage multiple, competing priorities simultaneously
Launch management and cross-functional alignment and integration
Experience with SEO/SEM

129

Senior Manager, Marketing Resume Examples & Samples

Partner with MS Center cross functional team to ensure strategic alignment across functions and seamless roll out of the initiative
Utilize customer and marketplace insights to identify, develop, and execute business initiatives focused on MS Centers
Develop and execute against promotional strategy and tactical plans with a focus on MS Centers
Lead the development of promotional initiatives that meet or exceed tactical goals
Lead cross-functional strategic initiatives and shape key strategic marketing choices
Coordinate commercial efforts with Key Opinion Leaders
Gain approval for marketing strategies and tactics through the internal review processes
Ensures all marketing activities are in compliance with regulatory and legal requirements
Effectively managing the operational budget
Effectively leading external agencies
Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
Self-starter who functions well independently or within a team
Strong oral and written communication skills required
MS Center cross functional team
Patient Marketing Leads
Customer facing teams (example: sales, specialty teams, etc.)
Sales Training
Regulatory
Medical Affairs
Global Marketing
Managed Access and Reimbursement
Seasoned commercial professional, with 6+ years of pharmaceutical commercial experience
Experience in the development and execution of commercial and/or marketing strategies
Minimum of 4 years biotech/pharma marketing experience
Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV

130

Senior Manager, Marketing Resume Examples & Samples

Bachelor’s degree required or equivalent combination of education and experience. Engineering degree preferred
Master's degree in business, strategy or related quantitative field preferred
Requires at least 8 years related experience
2-3 years’ experience in top tier consulting firms preferred, but not necessary
4-5 years of post-MBA experience in a corporation in strategy, product marketing

131

Senior Manager, Marketing Analytics Resume Examples & Samples

Demonstrated leadership of analytical team, with ability to attract and retain top talent
Strong knowledge of the credit card and/or retail industries; concepts in analytics and expertise in the verticals supported
Comfortable engaging with senior leadership and peers across the enterprise
Strong communication and presentation skills; ability to engage effectively with leadership
Strong intellectual curiosity
Ability to think critically, Influence broader business strategy with data driven insights, balance analytical recommendations with business context
Effective leader of teams (6-12) analytical professionals)

132

Senior Manager, Marketing Resume Examples & Samples

Develop and execute measurable strategies and tactics to drive consistent and profitable growth of product portfolio
Guide and shape cross functional team to ensure cohesive and clear strategic and tactical plans for the business
Develop and implement creative marketing strategies across core functional areas (sales, physician, clinical, medical education)
Assess ongoing brand performance, leading CAM meetings for full cross functional team. Communicate opportunities and gaps to peers and to management, offering actionable recommendations
Manage junior marketing associates to support tactical execution of strategic objectives and to ensure strong professional development
Partner with Strategic Innovation (upstream marketing), to define unmet needs in the marketplace and help determine the cadence and phasing for launching new products
Assess market information needs relevant to development or monitoring of strategies and implement market research projects to address such issues
Develop the marketing communications plan in alignment with corporate strategies and sales objectives
Oversee all product line communication within the sales and marketing departments including development of systems to increase efficiency and cost-effectiveness of all communications
Partner with Medical Affairs to outline, develop and conduct key opinion leader (KOL) meetings to drive future strategies
Monitor costs vs. budgets and work with the Sales Managers to maximize exhibit effectiveness/evaluate ROI
Oversee all aspects of sales meetings including development, planning, budget tracking and implementation
Lead long-term strategic planning initiatives and manage full annual product marketing budget to ensure accurate program spend
Lead efforts to arm the sales force to drive appropriate utilization of GSP products
Lead marketing efforts around the development, launch and sale of new products both in the US and in International markets
Partner with International Director to manage brand identity across multiple International markets
Develop educational pieces to train sales force in key clinical, economic, competitive areas
Manage production of sales and marketing collateral, video, slides and other related materials. Ensure cost and production efficiencies
Effective written and verbal communicating skills
Proficient in all aspects of Microsoft Office
Experience leading and launching new products
“Ownership” mentality; evident leadership skills
Experience working in a fast-paced environment. Strong bias towards action
Strong interpersonal skills, able to work with staff at all levels
Demonstrates trustworthiness, respect and integrity
Quick, flexible thinker
Both data driven and intuitive; analytical and creative
Continuously seeks, accepts and provides feedback
Demonstrated strategic thinking capabilities
Highly competent analytical abilities including
Minimum of 7 yrs. product management or marketing experience
Experience with medical device marketing or healthcare marketing preferred
Experience in OB/GYN specialty a plus

133

Senior Manager, Marketing Resume Examples & Samples

Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results
Drive and participate in business and marketing plans process
Demonstrates and utilizes holistic understanding of financial planning
Lead and manage direct teams and external partnerships
Grow brand/product penetration, share and awareness
Develop next generation product and/or product enhancements & experiences, leveraging the patient journey
Direct and manage projects including execution of marketing plans, initiatives and tasks
Proven marketing experience with increased proficiency in all marketing skills
Previous cross franchise/cross channel marketing experience preferred

134

Senior Manager Marketing Capabilities Resume Examples & Samples

70% of this role will be focused on realizing the marketing capability strategy through excellent execution and management of the strategic roadmap. 30% of the role is strategic in nature and therefore will require an ability to comfortably work in “white space” to define strategies for building future capabilities
Act as the marketing subject matter expert to inform the development of the training curriculum in partnership with the Training and Development Team
Partner with the brands to pull through and embed training and learning initiatives
Evaluate the impact of the marketing capabilities roadmap and key initiatives. Make recommendations for adjustments
Maintain an external and customer-facing focus to evaluate new trends and opportunities for the business. Have an innovative mindset
Consult on marketing processes and capabilities such as Product Positioning and Messaging, Insights Generation, Brand Planning, Customer Engagement, Measurement and Reporting, Employee Reward and Recognition and Performance Management
Manage Organizational Change Management (OCM) initiatives such as communications, impact evaluation, community building initiatives, and mitigation of organization obstacles
Connect marketers to each other and to solutions to improve the work we do and ultimately achieve our customer and business goals
Bachelor’s Degree required, Masters Degree preferred
Minimum of five (5) years of Marketing experience required with a variety of marketing roles preferred
Previous Marketing Capabilities or Organizational Change Management experience is a plus
Excellent interpersonal, communication, and skills necessary to lead through change and influence without authority
Proficient using MS Office suite

135

Senior Manager, Marketing Technology Resume Examples & Samples

Innovation,liaise with marketing and marketing IT thought leaders to establish a pipeline of new concepts and ideas related to digital technologies supporting consumer journeys and e-commerce
Business Engagement and Collaboration,work closely with Division Marketing, IGS Marketing Services and Marketing IT teams to evangelize emerging technologies and trends and unearth new business requirements
Marketing Technology Portfolio and Program Management,manage a portfolio of build and enhancement projects to services-in-place in support of digital and non-digital marketing strategies
Team Leadership,leading a team of direct reports (2) and project team direct reports (2+) as well as directly managing multiple agency teams on a daily basis
Financial & Budget Management,develop and manage project forecasts, budgets and plans. Partner with Global Marketing Technology committee to ensure effective budget management for technology tools. Identify and lead opportunities for capability builds as well as cost reduction through use of alternative technologies, partners and platform standardization
External Partner Management,identify, evaluate and manage relationships with 3rd party vendors
Marketing Technology Leadership, actively guide the direction of our marketing technology capability at both the global and divisional levels. Provide marketing technology insights and recommendations to business partners
Lead Key Global Initiatives,acting as both the project lead & integrated project manager, including the global Content Management Platform
Team Manager,leading a team of direct reports (2) and project team direct reports (2+) as well as directly managing multiple agency teams on a daily basis
Work in Partnershipwith internal & external partners to deliver technology and innovative global solutions with a focus on improving effectiveness & efficiency of our marketing programs
Build Relationships, at all levels, within a highly matrixed operating model
Lead Global Marketing Technology committee, connecting with divisional counterparts to understand and share best practices as well as identify project prioritization for the enterprise
Participate in Preferred Vendor Process, supporting the partner selection related to technology solutions
External Landscape Expertise & Engagement,stay current with emerging technologies and identify learning agenda for global organization
Vendor Management,identify, evaluate and manage relationships with 3rd party vendors
Experience with building & managing large global marketing technology projects
Experience with leading & managing large, matrixed teams
Experience with managing a global marketing technology stack
Experience with marketing communications & advertising technologies
Proven leadership ability
Proven ability to manage external partners
Strong understanding of project management
Strong understanding of content management tools and asset management
Strong understanding of CRM
Strong understanding of digital innovation
Strong technology background, with a deep understanding of network, hardware and software/SaaS technologies as well as related industry trends

136

Senior Manager, Marketing Resume Examples & Samples

Spur fan engagment, acquistion and conversion bysupporting the execution of global brand marketing campaigns to ensure local relevance and strong activation during key season milestones (Global Games, Season Tip-Off, All-Star Weekend, Playoffs and Finals)
Assist in the continued expansion of the NBA Chinese New Year Celebration across all platforms (e.g., television, social media, digital, etc.) and amongst participating teams to boost fan acquisition and profitability
Develop and implement marketing strategies to raise the visibility of the NBA, connect with our key demographics, and drive growth in the NBA China business
Drive market research efforts, including optimization of the NBA China Fan Panel, to better understand fan recruitment and engagement specific to the China market
Drive ongoing, real-time understanding of Marketing and Media effectiveness, performance, and opportunities
Act as a main liaison for global marketing team, including: preparing marketing reports, sending creative materials and deliverables for approvals and other regularly requested reporting documents
Interface with the marketing team and functional teams to communicate, coordinate and distribute key marketing communications including new campaigns and other creative, and timelines; track deliverables and deadlines; general marketing projects
Support campaign execution oversight, develop recaps, share internally with key internal constituents, and archive data
Maintain and distribute marketing calendar and campaign planning documents
Work with global marketing office on the development and localization of key visuals and style guides
Complete internal pre-approval and other paperwork across creative elements
Assist in development of the social marketing strategy for Greater China
Manage the day-to-day financials associated with marketing. This includes processing and tracking all estimates, invoices, budgeting and other documents to share internally
Experience with creation and development of sales materials and proposals
Experience working with creative agencies and managing projects
Ability to develop creative solutions
Experience conducting market research and utilizing consumer marketing database
Highest ethics and integrity
Exceptional judgment and decision making
Strong working knowledge of the NBA (its players, teams and history) and basketball and sport in general
Ability to function well in a matrixed environment
Strategic thinker - able to shape, develop and execute the strategy for China region
International thinker and operator - appreciative of other cultures and business practices
Must be highly motivated, proactive, self-starter, with high energy and team spirit
Multi-task and detail-oriented with the ability to work within demanding timeframes and a fast-paced environment
Ability to work independently and as part a team
Exceptional computer skills (Word, Excel and, particularly, PowerPoint); Photoshop skills a plus
Very strong executor - proven track record in driving flawless operations and executional excellence withrelentless attention to details
Success using analytics to inform marketing strategy and campaign optimization
6+ years' experience in marketing and strategy, including relevant experience working inGreater China and the US
Significant experience in the sports, entertainment or media industry
Experience in international markets a plus
Successful track record in attaining and exceeding expectations
Ability to juggle multiple priorities with many stakeholders
Advanced degree preferred(from a top school)

137

Senior Manager, Marketing Analytics Resume Examples & Samples

MS or PhD in a quantitative discipline, preferably, Statistics
5+ years of progressive industry experience with working with a wide range of techniques, tools, and methodologies related to advanced measurement and statistical analysis
Expert proficiency with statistical modeling software such as SAS, or R, and hands-on experience using multiple analytical methodologies such as A/B and multi-variate testing and experimental design
Hands-on experience with SQL, and working knowledge of database design
Knowledge of internet marketing data collection and metrics as well as familiarity with digital analytics platforms like Omniture/Adobe, Mediaplex, etc. helpful
Strong communication with the ability to present analytic findings to non-technical audiences

138

Senior Manager, Marketing Resume Examples & Samples

You have a strong sense of personal accountability
You have experience with managing meetings and events
You have the ability to influence others outside of your direct span of control
You have outstanding written and verbal communication skills
You are highly organized and detail oriented with strong project management skills
You have excellent interpersonal skills, including an ability to work across the organization and interact with all levels of peers and management
You have the ability to work in a fast-paced environment with changing projects and priorities
You bring a desire to learn and develop by taking on a variety of assignments
You are highly collaborative and team oriented
You have a command of data to inform decision making

139

Senior Manager Marketing Resume Examples & Samples

Develop and execute an annual multi-channel marketing plan that aligns to the operational growth strategy for GBT’s hotel program and speaks to all client constituents (Decision Maker, Travel Manager, & Traveler)
Design marketing campaigns, messaging and content that can be leveraged across markets to enable regional hotel program awareness and marketing
Support the Global Supplier Relationship (GSR) team with supplier facing content to support negotiations and new supplier relationship building
Enhance the GBT hotel value proposition ongoing as new content is procured and new benefits launched
Set marketing KPIs and monitor performance of campaigns and initiatives
Monitor the external hotel market and identify competitive insights and market trends to enhance GBT’s hotel value message
Create new marketing materials and inform existing sales materials as new and different hotel suppliers join GBT
Effectively manage the ongoing demands of a large B2B sales and client organization and prioritize to ensure focus on the operational strategy and associate
Encourage usage of and monitor effectiveness of hotel collateral and sales tools to determine ongoing business needs and improvement areas
Facilitate client focus groups or research to determine GBT strengths, opportunities and weaknesses in the market
Work to ensure message across globe is resonating and relevant; as needed support regional messaging needs
Role will have internal support for digital/video assets, copywriting, creative support and financial analysis
7+ years experience in B2B marketing, with a specialization in hotel strategy or supplier marketing
Understanding of hotel economics, value drivers and market dynamics
Strong influencing, relationship building and communication skills to ensure good collaboration across the GBT business
Comfort presenting to senior leaders and external partners, such as travel suppliers
Customer mindset with the ability to translate supplier value into multiple value messages (travel manager, decision maker, traveler)
High comfort with using analytics and data to inform business models,
Role will be based in Jersey City, NJ Area

140

Senior Manager Marketing Operations Resume Examples & Samples

Drive alignment of Marketing milestone calendar and overarching process globally/ locally/ cross-functionally including process/ system integration
Drive business assignments / projects to completion and stakeholder acceptance
Manage milestone relevant timelines & communication for product division specific processes & systems maintenance
Manage/ drive all prototype sample processes including logistics for respective milestones
Drive/steer management of marketing milestone calendar from Strategy through to Market Sell-in within nominated specific functions
Drive an effective working relationship resulting in positive feedback on Business Solutions as delivering value
Excellent business process management, influencing, communication and presentation skills
Ability to structure and visualize sophisticated subjects
Minimum 8 years of experience in related job or job function

141

Senior Manager, Marketing Services Resume Examples & Samples

7+ years relevant advertising agency and/or consumer marketing experience
A passion and enthusiasm/interest in the entertainment and television space
Knowledge of creative process, including development and production
Strong, clear communication and writing
Accuracy/detail oriented
Ability to be proactive, plan ahead, foresee pitfalls, and determine the best course of action
Ability to balance various points of view on a daily basis, while setting expectations
Resourcefulness to get it done
Ability to function
Flexibility for
Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint)

142

Senior Manager Marketing & Promotions Resume Examples & Samples

Monitor the financial risk for Microsoft Theater for all concerts and special events and work to continually increase ticket sales for all events
Responsible for development and execution of marketing and promotional plans for approximately 50 shows per year. Collaborates with talent buyers and artist management to plan and oversee the marketing spend. Develop and roll out long-term marketing initiatives with assistance of marketing team
Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
Develop and pitch promotions to media outlets. Contact radio, TV, print and schedule air / print time and set up giveaways. Negotiate and interpret rates, proposals and contracts with various media outlets and effectively communicate ideas. Buy ad space via the internet/apps (YouTube, Google, Yahoo, Pandora, Spotify, etc.)
Cultivate strong relationships and understand media politics and negotiate delicate and crucial media relationships
Collaborate with agencies and vendor partners like AXS on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics
Work with marketing team and artist management to develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events
Hire and coordinate efforts with street teams to make sure they have materials needed and are marketing to the right audience
Work with Microsoft Theater Manager, Graphic Design to create graphics for e-cards, web banners, posters, flyers, social media posts, radio station needs and e-mails
Work closely with Microsoft Theater Communication and Social Media Manager to oversee, design, build and maintain social media presence, research current trends and apply current promotions. Run point for setting up account access with artists. Keep up with current social trends to insure social strategy remains current. Develop social ad copy; implement ad schedules to appeal to a specific demographic and target customer
Work closely with Microsoft Theater Communication and Social Media Manager to supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies
Manage schedule of pre-sales and on-sales and promotional ticket grids
Manage and utilize marketing assets available at L.A. LIVE
May be responsible for other duties day of show including but not limited to overseeing house photographers, live updates on social media, escort media, coordinate meet and greets and guest list
A minimum education level of a Bachelor of Arts/Sciences Degree in Marketing, Business, Communications, PR, or related area
5-7 years of related experience in entertainment marketing
Strong knowledge of Los Angeles media outlets; radio, TV, print, online, blogs
Ability to interact with confidence with all levels of AEG and our partners
Experience in marketing a wide variety of events and adaptability when dealing with projects
Proven strengths in managing all aspects of event marketing from planning through post-show analysis
Strong creative thinking and initiative
Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public
Ability to read, listen and communicate effectively in English, both verbally and in writing
Have a great work ethic and attitude
Excellent time management and organization skills

143

Senior Manager, Marketing Resume Examples & Samples

Proposition development
Influencing
Significant, relevant marketing experience
Experience in FMCG marketing development, marketing planning, communications & branding
Experience leading teams, developing & executing programs across multiple markets in telecommunication and consumer electronics
Experience with a mobile OEM highly regarded
Experience leading Digital, PR, Product, Proposition, Channel & MARCOMS functions will be highly regarded
Technical acumen related to wireless and/or semiconductor/chip technologies
Ability to understand product technical advantages and turn those into marketing differentiators
Outstanding written and oral communication skills Interfaces internally and externally with executive level management requiring negotiations of difficult matters

144

Senior Manager, Marketing Analytics Resume Examples & Samples

Working with business partners to scope analytics projects including identifying resources and assets needed, determining analysis approach, conducting analysis, and describing business implications based on findings
Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis and presentation of results
Pro-actively analyzing data to uncover insights that increase business value and impact
Approaching analytical problems with an appropriate blend of statistical/mathematical rigor with practical business intuition; Approaching analyses in multiple ways in order to evaluate approaches and compare results
Holding a point-of-view on the strengths and limitations of statistical models and analyses in various business contexts and is able to evaluate and effectively communicate the uncertainty or limitations in the results
Partnering with technical and non-technical resources across the business to leverage their support and integrate our efforts
Supporting development of tools and infrastructure to scale operations, increase efficiencies, and improve quality of results
Experience and Education

145

Senior Manager, Marketing Resume Examples & Samples

Support the development of the access marketing strategy, including reimbursement, coverage and patient support needs for HCPs and patients
Develop resources to communicate payer coverage to customers and collaborate with field colleagues to triage payer coverage and affordability issues and remove barriers
Develop resources to communicate the payer value proposition and clinical messaging to private and public payers
Develop tools and resources to promote access programs with payers, HCPs and patients, and conduct market research to generate insights to optimize programs
Work with internal partners to ensure all programs meet Kite legal, regulatory, and compliance standards

146

Senior Manager, Marketing Resume Examples & Samples

Developing industry-leading content and creative design for integrated marketing campaigns and corporate marketing materials in collaboration with Brand and Channel marketing leads
Develop and maintaining the Advanced Surgery’s brand portfolio standards with direction from the GMM Brand/Channel
Participating in brand strategy development by being the voice of creative design, an expert in the appreciation of typography, color theory, composition and layout as well being an expert in creating visuals that simply and effectively elevate core marketing messages
Maintaining department assets, including photography and video in line with corporate legal, trademark and regulatory guidance
Work closely with Marketing and Marketing Communications to adhere to Adprom guidelines and Adprom timing
Be part of the RFP process, as and when external agencies are deemed necessary and liaise directly with agencies on matters concerning branding and brand guidelines
A high degree of creativity, attention to detail, and the ability to manage multiple projects
Expertise in a wide range of functional areas including digital, web, photo, email and print
Appreciation and exposure to typography, color theory, composition, and layout. Visual eye for photography and editing capabilities
Knowledge working with digital campaigns, email marketing programs and integration with Salesforce.com
Mastery of up-to-date design tools and applicable software programs
Bachelor’s degree is required preferably in Art, Design or creative equivalent
Minimum of 6-10+ years advertising experience with at least some mid-level agency experience
Strong portfolio of client work, demonstrating a strong understanding of client objectives and strategies
Experience in digital, print, and video media with an understanding of best production practices in each

147

Senior Manager, Marketing Resume Examples & Samples

Works with local engineering/operations and center product/operations management in the deployment of new products and enhancements including program launches, etc
Ensures the necessary local market legal/regulatory policies are in place for local product deployments
Oversees creation of effective product education materials to transfer to internal partners that provide necessary product information
Collaborate with internal partners to ensure customers and sales teams receive pre-sales support on new or existing video products and applications
Provides input and expertise on video operations to the Director, Product Marketing Operations
Provides supervisory management and career development of the video product marketing operations team
Provides oversight for operational execution process to ensure that product plans are implemented successfully
Serves as video marketing operations Field strategy owner, working closely with the Center Product teams, for product launches, feature enhancements and product migration strategies (i.e., CPE swap-outs)
Collaborates with Field & Channel Marketing and Product Development to oversee implementation of programs designed to increase employee and consumer video product knowledge, product differentiation, direction, upcoming roadmap, etc
Accountable to ensure all channel line-up moves and changes are communicated, accurate and available to internal and external sources
Executes pricing changes as necessary including the annual rate action plans and customer notifications
Collaborates with other departments to ensure product program readiness and supports complex product modification projects as needed

148

Senior Manager, Marketing Resume Examples & Samples

Help to build efficient, effective and innovative marketing plans (across regions) for each individual film. This would include specific creative campaigns (in English, Hindi, Tamil, Telugu), media buying, grass root promotions, barters and marketing in conjunction with the Marketing Director
Promotional Tie Ups: Responsible for identifying promotional tie ups opportunities to help generate media value for the movies
Merchandise development: Conceptualization of merchandise for relevant films, and coordinating with vendors to get the items produced within the budget restrictions
Market & Competition analysis: Carry out detailed market study of the industry, analyze the latest market trends, track competitor activities and provide valuable inputs for the marketing strategy of our films
Work with the media agency and directly with media on effective buying and barter deals for each film
Budgeting/Financial control:keep a close eye on costs and maintain systems and procedures to practise impeccable financial management and payments to suppliers
Digital Marketing: develop and implement online and wireless (mobile) activity with Manager to support movie marketing campaigns. This includes maintenance and growth of all Company and movie social pages, websites and partnerships
10-12 years of marketing experience in the categories of media, entertainment, FMCG, Telecom or advertising
Past experience in planning and rolling out multiple-media marketing campaigns
Motion pictures marketing experience a plus
Major role but not the final authority. Managing budgets at multiple levels depending on the scale of release of the film
Sound fundamentals in marketing strategy, brand building and implementation skills. Understanding of film marketing and creative strategy from a big picture view in order to align media and brand promotions strategies with the overall film strategy
Understanding of media basics, planning and buying across all media
Promotional partnerships – brand, media, retail and cinema promotions
Some knowledge of the local film market and international marketplace practices and cultures would be ideal
Passion and appreciation for movies are preferred
Presentations and pitching – both verbal and written
Creative thinking and ability to stay on strategy at all times
Planning and organizing skills: The ability to plan ahead, be mindful of deadlines and manage a variety of projects at the same time. A good eye for detail is required
Budget and financial monitoring and planning
Team playing & Negotiation skills
Working with diverse personalities across external and internal stake-holders/clients
High levels of energy, commitment, strong interpersonal and communication skills, excellent in relation management
Knowledge of the of exhibition end of the business is preferred
Ability to work independently under pressure and be highly organized

149

Senior Manager, Marketing Resume Examples & Samples

Deep understanding of and passion for Retail and B2B required
Experience in a highly analytical, results-oriented environment with external customer interaction required
Proven analytical skills and demonstrated ability to manage the business “by the numbers”. Must be metrics-driven
Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly
Demonstrated active listening skills, highly consultative and solutions-oriented
Bachelor’s degree required, MBA is preferred
At least 8-10 years of experience and prior experience of managing a team
Experience with FMCG distribution would be an advantage
Previous responsibility for strategic business development, product management or product marketing, revenue targets and quotas is highly desirable
Prior experience influencing C-level executives highly desirable
Deep understanding of the wholesale landscape in India with prior interactions with sellers and distributors is desirable
Experience selling nascent (embryonic/start-up) products/services into new markets is desirable

150

Senior Manager, Marketing Resume Examples & Samples

Execution of marketing materials the service business within Ellucian to be used across all marketing channels – web channels, sales channels, marketing assets, etc
Identifying the set of services-related assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc
Identifying external channels for proliferation of product messaging like journals, websites, professional events, social channels, etc
Reporting directly to a Solutions Marketing Director, execute against annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader, and to drive leads and sales (multi-channel lead generation campaigns)
Helping to define the content marketing and campaign strategies, and working with other parts of marketing organization to ensure they are executed
Partnering closely with the sales and client partner teams to develop compelling sales enablement tools specifically for the services portfolio

151

Senior Manager, Marketing Resume Examples & Samples

Manages and develops marketing communications plans, including content which supports branding, social media, white papers, trade shows, and website/intranet messaging requirements
Leads market and competitive research activities including managing analysis requirements, identifying market risks, and sizing business opportunities. Creates compelling market analysis presentations
Oversees product marketing content including sales training, presentations, sales tools, and general sales support
Manages vendors to produce promotional marketing materials
Tracks metrics and success criteria for marketing programs and activities
Understanding of the semiconductor and related industries
Strong analysis skills in marketing and business (competitive) strategy
Ability develop marketing messages to support both strategic and operational levels
Track record of developing marketing and sales materials that support strategic objectives
Ability to work collaboratively to support a result driven, team oriented environment
Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.)
Experience working with business and industry press
Work Experience:7+ years marketing experience in comparable industries

152

Senior Manager, Marketing & P Resume Examples & Samples

Leading a team of leaders, delivering on business objectives and shaping their career development
Defining our Ship-to-Store and Outdoors Apparel Customer Experience strategy, including working closely with Tech Teams
Defining and managing the annual marketing plan and budget for Outdoors categories, working directly with vendors to establish Amazon as their marketing investment of choice
Setting and executing strategy for growing marketplace business for Amazon Outdoors
Creating, testing and iterating on innovative new ideas to improve customer experience
Measuring and improving marketing and program effectiveness over time
5+ years’ experience of online retail, merchandising, and marketing strategies, or other relevant experience that highlights your ability to deliver results, learn new skills, and emerge as a leader in whatever you do
Knowledge and/or previous experience within the Outdoor Recreation industry

153

Senior Manager, Marketing Resume Examples & Samples

Dynamic communication skills – an ambassador for Sodexo to our customers
Experience with customer satisfaction enhancements, - ability to analyze account customer satisfaction surveys and help identify action plans in response
Additional skills/competencies include: diversity awareness, team building/training, building strategic relations, market research, data and financial analysis for return on investments

154

Senior Manager, Marketing Technology Resume Examples & Samples

Help to define a marketing technology infrastructure vision and strategy
Build compelling businesses cases for new Marketing capabilities
Work across multiple organizations and stakeholder groups to deliver comprehensive solutions to varied business needs
Look for continuous improvement opportunities in both product and process
Make the act of buying, selling, and owning cars better
Engage with internal and external partners to understand the needs of all stakeholders
Define and communicate business needs, technology expectations, business priorities and project scope/expectations
Develop Marketing Technology roadmaps to communicate the vision of the solutions to key stakeholders
Create opportunity assessments to gain buy-in, secure funding and communicate the vision
Collaborate cross-functionally to develop execution and launch plans
Identify key use cases and KPI’s to evaluate product performance
Develop education, training, and process to ensure adoption at product launch
Understand the performance of a product, who’s using it and why
Monitor performance, compile status, and communicate performance to all levels of management
Monitor solutions to ensure they are delivering expected value to our consumers & clients
BA/BS in Computer Science or a related technical field or equivalent practical experience
7+ years experience
Product management or product design experience
Experience developing Internet products and technologies
MS or MBA
Familiarity with business issues, or the ability to quickly learn
Familiarity with enterprise marketing platforms, marketing clouds, and marketing tech stacks
Understanding of the search engine, predictive analytics, and machine learning
Excellent organizational and analytical skills with strong technical abilities

155

Senior Manager, Marketing Resume Examples & Samples

Manage Strategic Messaging Plan-
3-5 years experience in events planning, public relations, and/or corporate affairs
Technical training on robotic technologies and information systems
Strong presentation skills; able to deliver compelling tours to senior executives and public policy makers
Extensive knowledge of McKesson products and services

156

Senior Manager, Marketing Analytics Resume Examples & Samples

Lead our digital presence at eCommerce partner sites including Amazon, Walmart, and Target
Provide strategic direction to staff and agencies for optimization improvements
Take ownership of all owned web properties
Negotiate keyword ad buys and programmatic display campaigns with third-party providers
Manage omni-channel product launch programs that drive online engagement and support retail
Develop and measure email campaigns via marketing automation tools
Build systems and protocols that ensure all content is optimized across all platforms and user experiences
Create and deliver detailed analytics reporting dashboards to department heads and executives
Bachelor's degree in Communications, Marketing, Computer Science, or equivalent
7-10 years experience in Marketing, eCommerce, or equivalent field
Deep understanding of search engine optimization
Command of the latest SEO techniques and algorithm updates
Working knowledge of online advertising partner providers
Previous experience with Marketing Automation platforms
Zealous attention to detail
Experience with detail-driven projects; preferably in a marketing department
Ability to handle multiple tasks, priorities, and deadlines
A proven leader and mentor

157

Manager / Senior Manager, Marketing Resume Examples & Samples

· Positive energy and enthusiasm with a “can-do” attitude
· Exceptional relationship skills – a person who goes out and proactively collaborates, seeks input and understands others goals to bring out the best for the business, not just their own project
· Seasoned marketer with a “Customer First” mindset and a passion for small business customers
· Thought leader with proven success in leveraging customer insights and innovative thinking to deliver best in class customer experiences
· Strategic thinker with a growth mindset and track record of developing innovative marketing strategies that drive business outcomes
· Detail-oriented project manager who knows how to drive results
· Highly effective communicator with strong interpersonal, oral and written communication skills
· MBA a plus; 3-5 years direct marketing experience preferred

158

Senior Manager, Marketing Analytics Resume Examples & Samples

Support BU’s business marketing, product marketing and product management
Bachelor’s degree in Business Administration, IE, Accounting, Finance, Economics, Statistics or similar fields. MBA preferred
Excellent analytical and financial modeling skills with close attention to detail and accuracy
Experience in competitive and market analysis for consumer electronics, PC or mobile is a plus
High proficiency in MS Excel (pivot tables, advanced formulas, macros, and charts to develop custom reports , dashboards and scenario/sensitivity analysis) and PowerPoint
Experience in using a large ERP, as well as BI reporting tools such as Tableau or QlikView
Highly motivated with a high level of initiative, capable of leading a team

159

Senior Manager, Marketing Resume Examples & Samples

Develop and implement pipeline acceleration programs jointly with sales
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, ensure there is a cohesive pre-event, at- and post event strategy to increase engagement and response rates
Interface with sales to determine sales enablement needs, and work with strategic marketing to develop tools, programs in a box, training and content
Forecast, measure, analyze and report on impact of programs
Proactively engage with the sales teams to coordinate, communicate, and optimize the marketing activities
Evaluate and manage vendors that contribute to demand creation programs including event venues and services, marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
Develop and implement target account strategy to support account-based selling
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

160

Senior Manager Marketing Campaigns Resume Examples & Samples

Defining target buyer personas
Defining key pain points those personas are experiencing across the buyer journey
Determining what questions those personas are asking themselves, within those pain points, across the buyer journey stages
Managing the development of content that is aligned to addressing those questions and pain points across the buyer journey
Architecting and managing execution through internal resources to drive leads across the buyer journey using that content
Ensuring Field and Channel activities are enabled and tethered to the campaigns and programs
Collaborating with communications/social, product and solutions marketing, field and channel to ensure there are no redundancies and each function is leveraging the others outputs to the best of their ability
Ensuring internal communications on campaign and program rollouts are locked down and effectively transmitting critical information to constituents in a timely manner
>3 years experience managing global marketing campaigns and/or programs
A sincere desire to do an incredible job for the sake of doing and incredible job
A nearly unhealthy insistence on order, structure, and planning
An ability to think creatively and have acumen for crafting marketing that’s truly compelling

161

Senior Manager Marketing Intelligence Resume Examples & Samples

Support the category market forecast alignment (quarterly) that is used for business planning
Be part of the market share target setting process for the category
Have a coaching role towards the other market analysis manager in the team, who focusses on Mother & Child Care

162

Senior Manager, Marketing Resume Examples & Samples

Develop and execute marketing vision, strategy and plan for customer experience and regional marketing including Staples store remodels, relocations closures as well as competitive closings
Oversee execution of plans with goal of increasing profitable retail and online sales
Lead cross-functional teams across retail field leaders, real estate, circulation, analytics, onsite creative agency, digital marketing, omni marketing as well as store operations and communications to support goals
Be the senior point of contact and expert for all regional marketing efforts
Partner with several key vendors on joint marketing efforts
Collaborate with online and retail marketing business units on developing customer strategies at the regional level
Along with team associates measure the effectiveness of all initiatives and continuously improve results
Manage $2M+ marketing budget
With team members, create a test-and-learn pipeline. Execute & refine
Actively work with other marketing partners to test new approaches/media across traditional, digital, and mobile marketing
Collaborate with Store Operations and Communications, Directors of Sales & Service, Real Estate and Sourcing partners to continuously improve processes
Key internal customers are Real Estate, Directors of Sales& Service (DSSs), Regional Vice Presidents and District Managers, Circulation, Sourcing and Store Operations and Communications
External third parties for Print on Demand, Outdoor Advertising and Back to College Initiatives
Manage team of 2 direct reports. Oversee responsibilities and performance of team, conduct full performance appraisals and coaching
Foster an environment of learning and innovation to support team members’ professional development, enabling them to meet or exceed business objectives and attain personal career goals
Position is responsible for defining, modifying and executing on short-to mid-term objectives
Successfully manage relationships across many functions and levels
Effectively manage team of marketing professionals
Continuously support Staples 20/20 specifically managing retail for profitability and reducing costs to fuel investments
Constantly forward-thinking, risk taking and innovative
8+ years of strategic planning and marketing experience
Previous experience in retail and/or e-commerce a plus
Must be able to manage up the organization to the EVP level
Strong communication and interpersonal skills; Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment
Strong manager and developer of people at varying levels
Proactive, quick, decisive, self-motivated and can handle multiple projects simultaneously in a fast-paced environment
Strong leader, able to keep initiatives moving on time and on budget. Able to foresee and prevent problems in advance and fix any issues quickly
Strong analytical skills: Able to articulate the most important questions needed, identify the best data and metrics to answer those questions and communicate analytic results and insights in an understandable and actionable way

163

Senior Manager, Marketing Operations Resume Examples & Samples

Deep knowledge of Retail Marketing operations, processes and functional capabilities. Understanding of end-to-end marketing processes for a data driven marketing organization
5+ Experience in a Retail marketing organization in a business role or Process Optimization and Execution capacity directly serving a retail marketing organization
5+ years managing large scale projects including development of project communications materials and executive communications materials
1+ years experience working on large scale technology programs either as a business stakeholder, business analyst or project manager
Demonstrated experience developing strategic plans and business road-maps based on strategic imperatives and financial or operational targets

164

Senior Manager, Marketing Resume Examples & Samples

Developing, owning and executing the 5-Year strategic marketing plan for the North American cardiovascular market in close collaboration with Sales Leadership, the Business Unit and relevant stakeholders throughout the Image Guided Therapy Business Group
Creating and executing innovative marketing plans and programs to meet product (channel), segment and overall corporate objectives for the cardiovascular group of Image Guided Therapy Devices
Managing a team of marketing professionals with the responsibility of enabling and supporting North American sales success as measured by the annual plan
Developing the plan and executing a balanced marketing mix including but not limited to Advertising, promotion, pricing, collateral materials, professional meetings/trade shows, market research, sales and clinician training and public relations
In-house marketing contact to provide technical information and support for the U.S. sales force on products and competition
Nurture working relationships with luminary doctors (KOLs) to provide direction and drive reference sites, communications, research, podium / tradeshow plan
Collect and analyze information on competitive product offerings, including features, benefits, pricing, regulatory, clinical and marketing status
Analyze and report on sales data and sales trends for assigned product line and all competitive products within the category
Collaborate with upstream marketing counterparts, training & education, and Clinical Research teams on various topics including but not limited to clinical data, publications and claims
Manage project budgets and quickly analyze data to determine ROI on marketing programs and modify programs accordingly
Manage a team of product managers, including goal setting, prioritization, execution of programs and career development
Bachelor's Degree preferably in marketing, business, biological/clinical science, or engineering, MBA preferred, with a minimum of 7 years of medical device/medical products marketing experience
Sales experience, medical device sales experience is a PLUS!
Marketing of Cardiovascular or peripheral vascular related products
Track record of successfully marketing medical devices into hospitals
Must have a good understanding of the medical environment to effectively respond to market concerns and provide technical support for products
Able to convert product/customer feedback into valuable insights that can help drive the development of new marketing programs
Must have excellent verbal, written, analytical and presentation skills
Ability to competently represent the Company at professional functions and customer meetings
Excellent advocacy and persuasive skills
Proficient software skills across all standard programs; Salesforce.com experience a plus
Must be able to work independently with minimal direction
Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary

165

Senior Manager, Marketing Operations Resume Examples & Samples

Will build out the team to match business objectives. Currently plans to have one Manager, and two Assistant roles reporting into this team
8+ years of experience in either Marketing, Marketing Services or a business partnering function (e.g. Finance)
Consumer product industry experience desirable
Prioritizes growth and consumer-centric, intolerant of inefficiency when it diverts resource from core activity systems
Ability to think critically, breaking down problems to devise simple solutions
Ability to go beyond devising process to implementation, monitoring and adjustment

166

Senior Manager, Marketing, Biosurgery Resume Examples & Samples

Responsible for strategically planning and executing the marketing plan and vital business unit activities that affect objectives and expected ROI of the BVPs
Manage and develop tools and materials related to the Vital Edge program
Consistently demonstrates enthusiastic and motivational attitude
Is able to effectively communicate project progress and highlights any critical issues in a timely manner
Leadership- ability to lead, align with and represent decisions to others
High energy team player comfortable working in a matrix environment and building collaborative relationships with a diverse group of cross-functional leaders and team members
Strong written and communication skills across multiple levels
Understands rationale and implications of segmentation and targeting
Background in developing new and existing relationships within various customer segments
Ability to develop and execute marketing communication, messaging and branding campaigns, experience with developing or managing email campaigns a plus

167

Senior Manager Marketing, Gastro Resume Examples & Samples

Requires the ability to provide in-depth insights based on product / market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis in order to make strategic recommendations for optimal brand performance
Leads a team of field based Regional Marketing Managers and in office Marketing Managers to understand region-specific insights to develop and optimize use of innovative marketing resources (peer to peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics
Develop customized regional marketing mix analysis to ensure optimized tactical execution throughout the year to drive key business initiatives as measured by key performance indicators
Develop and articulate high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Identify problems proactively and conceptualize solutions using creativity and innovation
Identify, build and strengthen Commercial relationships with External Experts and emerging leaders in IBD as well as with relevant patient and professional associations
Effectively track and manage the marketing budget. Consistently manage multiple projects to deliver high-quality work product in a timely fashion

168

Senior Manager, Marketing Resume Examples & Samples

Strategic and executional ownership of the HUMIRA Complete Customer Experience for patient and Health Care professionals
Drive continued optimization and evolution of the HUMIRA Complete Customer Experience in-office strategy, digital solutions for HCPs and patients, Sales Teams and Immunology Experience program expansion for new products
Development of messaging and creative briefs and translating customer insights into impactful benefits and reasons to believe
Developing and evaluating innovative strategies and tactics to address opportunities and challenges within budget, incorporating the competitive situation
Partner with Analytic teams to perform customer analysis and resource performance and translate into meaningful and actionable outcomes
Managing relationships both with internal teams, such as other franchise consumer and professional marketing teams, sales leadership, sales training, medical and regulatory personnel, and with external agency partnerships
Partner with Market Research on concept and creative assessments that require customer feedback in the evaluation and optimization stage
Planning and implementation of incorporating new immunology products into the current patient experience model
Works closely with Sales Training to ensure HUMIRA Complete is integrated into Representatives indication specific training workshops and material
Ability to assess and understand changing market dynamics and competitive activity to optimize marketing plan
Actively leads a team focused on high impact marketing initiatives, providing leadership and effectively coaching team members

169

Senior Manager Marketing Resume Examples & Samples

Ability to drive results with a focus on commercial outcomes with demonstrated results
A collaborative style of doing business - ability to influence, gain support, resolve conflict and work in a matrix organisation
Strong experience in leading a team – effectively lead 4 Assistant Managers with a focus on empowering and inspiring your direct reports to deliver against goals and leadership development areas
Strong channel and budget management experience, including proven ability to deliver on time & within budget
Strong Analytical and Data capabilities - Undertake ongoing campaign analysis to monitor marketing channel performance and ROI. As well as deliver regular reporting updates to senior leadership
B2B marketing experience incorporating all mediums including digital is desirable, but not critical
A high personal accountability which leads to strong experience in driving results

170

Senior Manager, Marketing Resume Examples & Samples

Identify and lead key initiatives required for new product launch
Lead the development of the Consumer strategic and tactical plan for product within Rheumatology
Manage strategy and project development of DTC advertising for brand awareness, disease awareness, acquisition and conversion initiatives through a variety of channels including; CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile with strong emphasis in web based communications
Work with internal cross functions groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external (Ad Agency, Digital and Media Agency, Database agency) to insure integration and consistency of consumer business strategies and regulatory compliance of promotional material
Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan
Effectively track and manage aspects of the marketing budget

171

Senior Manager, Marketing Analytics Resume Examples & Samples

Support data provisioning for Media Mix modeling. Independently manage, collect, maintain data quality and delivery processes. Actively engage in new data exploration and discovery to enhance and/or develop new scripts in support of annual model rebuild and model refresh efforts
Actively participate in data validation efforts highlighting data trends and/or outliers, add business context to facilitate data reconciliation and validation
Partner with media team/media agency on solutions to provision digital media metadata standards that help drive greater visibility into media performance, data quality and deeper analytic insights
Working with business partners to scope analytics projects including identifying resources and assets needed, determining analysis approach, conducting analysis, and describing business implications based on findings. Work independently or collaboratively throughout the complete analytics project lifecycle including data extraction/preparation, analysis and presentation of results
B.S. degree in Statistics, Mathematics, Computer Science, Economics, Mathematics, Operations Research, Engineering or similar quantitative field
Graduate degree in a quantitative field highly preferred
5+ years experience in an analytical role (consulting to external clients and/or internal business partners)
Strong understanding of how analytics supports a large organization including being able to successfully articulate the linkage between business decisions, business objectives, and analytical approaches & findings
Excellent analytical skills with demonstrated ability to solve problems
Strong SAS and SQL programming/data processing experience (including SAS macro programming)
Programming experience in multiple languages and environments (Teradata, Oracle, SAS, R)
Ability to work with large transactional databases across multiple platforms
Outstanding oral and written communication
Strong interpersonal skills to successfully build long-term relationships with colleagues and business partners
Experience in financial services is desirable

172

Senior Manager Marketing Resume Examples & Samples

Support RBU and GBU efforts with compelling collateral (videos, physical assets, website content, email campaigns, high level slide decks, brochures)
Partner with the business on thought leadership, content marketing
Functions well in collaborative situations; must manage up and across effectively

173

Senior Manager Marketing Operations Resume Examples & Samples

Own improvements to sell-in process and systems; delivering cutting edge system/tools covering visual and quantitative assortment planning, sell-in presentation with links to order entry
Identify further sales processes and sales force systems and application needs, build business cases, and propose/deliver solutions with a cross functional team
Lead and manage the samples team to achieve inventory, top and bottom line objectives
Manage process improvements with US Samples team to ensure timely arrival of samples to sales team to drive sell-in process, this includes challenging global timelines and clear communication to sales force with status updates
Design sales & marketing process and systems training for commercial personnel and deploy in most efficient and effective manner
Provides leadership and coach for team members through sharing of best practice techniques and mentoring
Excellent knowledge of go-to-market processes and systems
Ability to think strategically, synthesize complex data and develop creative and innovative solutions within an entrepreneurial environment
Ability to effectively present information and respond to questions from senior executives, stakeholders, cross function business leaders, peers and customers
Understanding in fundamental database design and development, ability to gather data from multiple sources and manipulate the data to develop demand-driven and action based reporting and analysis
Project management expertise including work planning, resource identification, aligning key cross-functional stakeholders to findings, implementation to sustained results
Proven leader and developer of people
Four year degree preferably in business, operations or related field
Five to seven years’ experience in sales, marketing operations, systems support, or combination with progressive responsibility
Industry specific experience strongly preferred
Familiarity with SAP and other relevant adidas and industry systems/analytical software a major plus
Advanced MS Excel, Access and PowerPoint skills required

174

Senior Manager, Marketing Resume Examples & Samples

Build and execute marketing strategy for Amazon Tickets to, acquire and retain customers and partners, and increase customer engagement
Hire and develop the best talent, and create an environment which motivates people to thrive in their expertise and deliver aggressive results
Drive demand generation and acquire new customers for Amazon Tickets across a wide range of online channels
Work closely with the product development teams to drive innovation aimed at growing and retaining customers and driving purchase frequency
Define and constantly monitor the metrics you will use to measure customer adoption, engagement, and marketing efficiency
Work closely with other cross functional teams to launch new products and features
Lead a global team of high caliber performers
7+ years of experience in marketing or marketing related roles, including 4+ years in senior management role (ideally managing people managers)
4+ years of people management and marketing leadership experience
Knowledge of analytical tools (e.g. Excel pivot tables, Tableau)
Experience delivering against measurable marketing targets
Demonstrated ability to use hard data and metrics to identify and solve ambiguous problems and back up recommendations with cogent analysis
Experience in hiring, people development, and managing teams
Experience managing email systems, SEO, paid search marketing, social media marketing, affiliate marketing, and/or mobile marketing
Excellent attention to detail, data driven and results focused with proven analytical skills
Superior verbal and written communications skills
Strong leadership presence, with the ability to inspire and motivate a team
Superb communication skills and a composed and professional demeanor
Entrepreneurial spirit and ability to think big and out of the box, while being comfortable with ambiguity and change
Strong bias for action and ability to work iteratively

175

Senior Manager Marketing Infrastructure Resume Examples & Samples

Develops and executes marketing programs to ensure marketing activities support company business alignment strategies ensures adherence to stated objectives regarding revenue, profitability and market share
Works with operating group management to identify strategic marketing needs. Develops and recommends overall marketing strategy to senior management. Implements plans and programs to promote a competitive marketplace position
Manages the development, production and distribution of promotional and collateral materials to support operating group level sales and marketing programs
Manages strategic components of product marketing plans to ensure that operating group plans are consistent with company goals and objectives. Interfaces with business developers to plan and execute marketing campaigns
Tracks and manages prospective client information generated from marketing campaigns to ensure that marketing strategies are effective in communicating products to clients. Manages company wide marketing communications and web marketing activities as necessary
Manages company advertising and public relations activities to ensure establishment and maintenance of favorable company image with investors, potential customers, employees and public
Reviews marketing surveys to determine market needs and to ensure existing opportunities for profit are maximized in product design and marketing
Selects and hires employees. Trains and evaluates employees to enhance their performance, development, and work product. Addresses performance issues and makes recommendations for personnel actions. Motivates and rewards employees including providing salary increases, bonuses and promotions within allocated budgets and company guidelines
Prepares, recommends and oversees development of operating and personnel budgets. Monitors spending for adherence to budget plans, develops and recommends variances. Performs and/or oversees budget analysis
Master's degree or equivalent combination of education and experience
Master's degree in business administration, sales, marketing or related field preferred
Twelve or more years of marketing experience
Nine or more years of supervisory or management experience included
Experience working with marketing strategies and policies
Experience working with company products and services, business industry and competitor products and services
Experience working with budgets and plans
Strong presentation skills to define and translate value propositions to client/market understanding
Strong communication skills for presentation of marketing strategy plans and program recommendations to senior management
Strong organization and time management skills to balance and prioritize work
Strong creative problem solving and decision making skills
Strong human relations skills to select, develop, mentor, discipline and reward employees
Strong interpersonal skills for interacting with management and employees

176

Senior Manager, Marketing Operations Resume Examples & Samples

Responsible for staying tuned to the culture, process, structure and people of Marketing
Drives organizational and operational effectiveness; identifying gaps and defining roadmaps for improvement
Establishes and maintains scalable processes that ensure best practices in campaign and strategy management
Evaluates new technologies and add-on applications to improve and optimize marketing team performance
Responsible for

177

Analytics, Senior Manager, Marketing Resume Examples & Samples

Assist the Director, Customer Relationship Management to develop and implement marketing initiatives to generate sales leads and drives incremental revenue for distribution channels. This includes cross-functional co-ordination with Analytics, the Product Lines, Channels, Compliance, IT etc
Apply customer segmentation, generate consumer insights in developing marketing program and campaign
Assist the Director, Customer Relationship Marketing in implementing and executing marketing program/campaign to engage and reactivate existing customers for further cross-selling
Co-ordinate and work with creative agency in program and implementation
Experience in vendor management and working with creative agency

178

Senior Manager, Marketing Resume Examples & Samples

Works with Vice President to develop strategic marketing plans and brand guidelines for properties assigned
Oversees day-to-day management of properties assigned
Develops marketing materials for all property communications as related to creative development, retail presentations, licensing sales presentations, etc
Develops strong relationships with constituents to establish a reliable and timely flow of information and materials
Researches and obtains clearances for all materials needed for sales, creative and product development as well as retail promotions
Analyzes market competition on a regular basis
Leads and is responsible for the execution of the production of marketing materials including sell sheets, brochures, newsletters, and sales videos
Develops and authors retail program presentations
Drives and organizes licensee meetings and other special events
Develops trade show materials and assists licensees with trade show booth displays
Leads in the facilitation of Style Guide development as well as obtaining necessary approvals for all Style Guides and product artwork
Partners with other WB divisions in identifying and executing property synergistic opportunities
Oversees the distribution of materials to licensees as needed for sales and product development
Creates licensee and staff messaging as needed to communicate relevant brand updates in a timely manner
Solicits information from appropriate departments for newsletters/sell-sheets, etc. to develop more effective property strategies and communication
Spearheads the preparation of departmental budget and expenses tracking against the budget
Audits and manages the budgets

179

Senior Manager, Marketing Resume Examples & Samples

Support the creation of new Global Positioning for Prime
Support the launch of new positioning with a 360 Integrated Communications Plan across Mass, Onsite, Member Marketing
Lead the development of brand voice and personality, working with Partner teams
Work closely with Mass and Brand team, CX/VX team, Insights teams, Benefit teams
Lead the integration of Positioning in the form of new messaging across Prime locales and benefit teams
Create a process for communication (RACI) for key stakeholders across benefits and locales
Create and execute message strategy for key target segments
Relentlessly drive application of key insights from various data sources to business actions
Measure key KPIs to increase familiarity for the Prime brand; create right leading indicators to achieve the above in collaboration with Partner teams
Gather, understand and leverage existing member data and customer and brand insights to suggest, ideate, create initiatives, improvements on an ongoing basis
Bachelor's degree · 7+ years marketing management experience building brands
7+ years working in a marketing data-driven environment
Growing a membership business in multiple channels
Experience working in a global environment
Mobile experienc
5+ years of experience in acquisition, membership, and/or loyalty marketing experience
Life stage and segment marketing
Ability to make things happen in a fast-paced, dynamic environment; ability to deal with ambiguity with strong bias for action
Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs and opportunistic new ideas with technical employees
Strong verbal and written communication skills across all levels of the organization
Ability to work successfully with teams across the organization, including Engineering, Program Management and Senior Leadership

180

Senior Manager Marketing Resume Examples & Samples

Being responsible for growth and development of the Specialty Business in the Canadian market. Leading creation and implementation of new business model
Developing and managing a team of marketing associates
Executing and developing clear brand building plans in line with the objectives of the division, including 3-year marketing plan, new product launches, digital, ecommerce, in-store promotions and communication strategy
Proposing and implementing brand/product strategy and promotional calendar, by implementing and evaluating new product launches and managing the existing product portfolio to achieve brand goals and objectives
Serving as the lead throughout the development and execution of comprehensive marketing strategies, including all promotional activities and product launches
Formulating and achieving specific shared growth objectives in terms of annual net sales, shipments, retail sales volume, ranking, and strengthening of our brand position
Monitoring and analyzing business results and recommending opportunities for improving plans and their execution. Creating promotions and analyzing their effect on the overall business. Interacting with departments such as: sales, finance, education, public relations, digital, social, creative, sales administration, global marketing and senior management
Managing forecasts, brand P&L, stock inventory for promotional activities and product launches
Preparing and delivering presentations for key meetings and senior management
Conducting marketing research, following up on campaigns and launches, and providing Senior Management team with regular quantitative and qualitative reports
Partnering across teams, including existing J&J sales, Specialty Beauty marketing, operations/R&D, etc
A minimum of a University degree is required; preferably in Marketing or related field. MBA is preferred
A minimum of 8 years of brand management experience in the beauty industry is required
Experience working on a premium/prestige/luxury or dermo-cosmetic product is strongly preferred
Direct report management experience is required
Experienced in digital – advertising, social media and understanding of the path to purchase
Proficiency in MS Word, PowerPoint and Excel
Understanding of retail and shopper dynamics in Canada
Budget management and forecasting experience
Travel— 30-40%; Ability to travel between US and Canada as needed and extended periods of time may be required in the US. May also include presence on weekend events/training sessions. This will likely be limited to one or two per quarter

181

Senior Manager, Marketing Risk Management Resume Examples & Samples

Management and Oversight
7+ years of professional experience in highly-regulated industry, with at least 5 years in a risk management, audit and/or compliance field required; preferably in banking, financial services and/or insurance
3-5 years of Brand Management, Marketing and/or Communications experience is preferred
BA/BS degree in related field is required, preferably with a concentration in Economics, Business, Finance or Communications
Experience leading projects as needed
Proven ability to drive consensus through collaboration and drive initiatives with a forward thinking, proactive approach
Must be able to effectively communicate with all levels of the organization and its business partners including effective executive level communication
Strong, proven communication skills; technical writing, development and documentation experience preferred
Knowledge of banking and related laws and regulations
Project Management experience is a must; PMP preferred
Microsoft Sharepoint experience is preferred

182

Senior Manager, Marketing Resume Examples & Samples

3-5 years of food retail marketing experience - meal plan sales, pricing and menu board deployment, promotion deployment and execution, and visual merchandise upgrades that are current with market trends
Dynamic communication skills – an ambassador for Sodexo to our clients and our customers
Ability to build relationships and partner with Operational Managers to develop impactful marketing strategies
Experience and the ability to initiate goals within budgets, execute plans to meet deadlines, and work with teams on processes while monitoring outcomes

183

Senior Manager, Marketing Analytics Resume Examples & Samples

Lead analytics for eBay AU’s Active Buyer Growth initiatives
Develop insights, business cases, forecasts, and KPIs for marketing campaigns and promotions to drive eBay's AU business
Proactively deep dive into customer data and provide insights to key drivers which form development of actionable high performing marketing campaigns
Closely liaise with eBay’s global analytics teams to leverage synergies on customer insights/analytics
Support development and implementation of shipping, returns, and loyalty program
Work closely with eBay’s China Analytical Centre on
M.S. or Ph.D. in applied mathematics, statistics, machine learning, engineering, economics, or related fields
Experience in solving analytical problems using quantitative approaches, critical thinking, and collaboration
Strong SQL and relational database knowledge preferred. eBay has one of the largest databases in the world
Strong knowledge using major statistical analysis tools such as R, Matlab, or SAS
Experience in designing and measuring online experiments/campaigns with associated statistical procedures e.g. A/B testing and test/control groups
Experience in the development and implementation of statistical predictive models
Strong commercial understanding. Experience with building financial models and forecasts
Ability to clarify and prioritize data requests and manage priorities well
Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner with both technical and non-technical customers
Works well in fast paced and changing environment
Experienced in sitting between BU and highly technical analytics teams
Experienced in senior stakeholder management
Candidates with domain experience in CRM/Loyalty, Digital Internet Marketing, and Online retail preferred

184

Senior Manager, Marketing Resume Examples & Samples

Develop comprehensive integrated marketing plans for all Fenty launches aligning all communication channels, including traditional advertising, ambassador maximization, PR, digital, social media, seeding strategies and consumer activations
Lead the overall account marketing strategies and plans for the Department Stores, Family and National Shoe chains distribution channels – this includes accounts such as Bloomingdales, Nordstrom, Bergdorf Goodman, Barney’s, DSW and Shoe Carnival
Work cross-functionally within the company’s marketing, product, sales, finance and customer service departments to execute women’s and account marketing plans
Manage and lead team members who are responsible for day to day account marketing efforts against channels of responsibility
Provide guidance on consumer facing outreach across media, PR and social media via Central marketing team for Fenty and relevant account marketing efforts
Drive the sell-in strategy and tool development for seasonal initiatives relative to channels of responsibility
Manage marketing budgets for channel and brand efforts associated with responsibilities
Continually maintain an awareness of consumer trends and provide unique and creative solutions using this knowledge to reach our target demographic
6-8 years of marketing or agency experience
Excellent budget management and organization skills
Very strong presentation and public speaking skills
Demonstrated ability to lead teams and manage projects on challenging timelines
Ability to work cross-functionally in a global organization
Strong computer skills, with knowledge of basic MS Office programs
Proven ability to work independently and multi-task
Creativity and ability to think out of the box
Entrepreneurial spirit and energy
Understanding of consumer based marketing programs
Ability to manage a team successfully
Experience with account marketing of a national account
Ability to work independently with a diverse group
Must be detail oriented, resourceful, self-motivated, self-confident and proactive
Strong passion for sports and athletes

185

Senior Manager, Marketing & Analytics Resume Examples & Samples

Invent and execute a comprehensive multi-channel marketing strategy that builds awareness of and drives traffic via email, direct, paid search, free search/SEO, affiliates/blogs, display ads, mobile, social, tradeshows, and webinars
Collaborate with internal partners to identify needs and opportunities, creating an annual multi-channel marketing plan and priorities across appropriate free and paid channels including promotions
Define and handle the annual category marketing plans and budget
Work at both the strategic level (generating bold and innovative ideas for growth; shaping overall category strategy) and at the tactical level with your team (measuring and optimizing campaigns with site merchandising tools, analyzing traffic and performance data, building new features, and solving problems)
Build a strong customer experience, understanding the potential impact of new functionality or features on customer experience or the brand
Supervise team to conduct data analysis to measure program effectiveness and to continuously improve marketing programs and campaigns
Develop and lead a team of 5 reports and develop them to take on greater responsibility
7-15 years of leadership experience in customer facing businesses
Direct people management experience
Strong quantitative analysis, problem solving and project management skills
Retail, B2B and/or online marketing experience
You will be analytical, enthusiastic and customer-focused
You will have strong judgment, be a creative problem solver, and strong people management and writing skills
Familiarity with HTML, XML, Photoshop, Excel, SQL, and general office software
Expertise in product marketing strategies; confirmed ability to generate innovate and effective marketing programs that generate results
Attested ability to recruit, lead, develop, and retain a high-performing team in a high-pressure, rapidly changing environment
Validated track-record of delivering online traffic growth from multiple sources including direct, SEO, sponsored links, banner ads, affiliates, and email
Highly developed and polished written and verbal communication skills
Successfully able to present to and influence management at the VP level and above and capable of writing and owning large, complex documents
Ability to bridge data analysis, primary and secondary research, competitive intelligence and marketing savvy to build powerful marketing and communication programs

186

Senior Manager, Marketing Insights Resume Examples & Samples

5-7+ years relevant experience in public relations, advertising, tech, media or communications, external and internal
Demonstrated experience developing and managing a comprehensive research, content and communications program to advance an organization’s mission and goals
Innately inquisitive, taking industry topics or ‘buzz’ and see how IAS can further the conversation, provide a unique or proprietary insight or answer industry questions
Excellent persuasive written and verbal communications skills
Ability to work effectively in a matrixed environment and with blurry boundaries regarding roles/responsibilities
Strong interpersonal skills and team player with and the ability to influence, especially partners outside the marketing organization
Ability to be a strategic thinker one moment, jump back to details and planning the next
Proven ability to think ahead, engage proactively and take initiative
Self-starter approach to work and strong problem solver
BA/BS degree, MBA or advanced degree preferred

187

Senior Manager Marketing Resume Examples & Samples

Work with TAC leadership team to develop marketing strategy and associated tactics in support of business goals
Serve as a thought partner to TAC leadership to identify opportunities to leverage marketing to drive profitable growth
Act as a connection point between the marketing organization and TAC, keeping TAC informed of marketing direction (e.g. brand evolution, digital platform) and keep marketing leadership apprised of TAC direction and objectives
Stay apprised of work on the digital platform and evolve the TAC marketing strategy to align with the vision and rollout of the digital platform
Work with other marketing functions to execute tactics in support of TAC marketing strategy
Build and manage relationships with partner teams necessary to successfully execute the TAC marketing strategy
Build working knowledge of the TAC business model and associated products to serve as a marketing / TAC SME on project teams and work groups
Serve as a liaison with the retirement marketing team to ensure TAC is accurately portrayed in all marketing pieces
Develop and monitor success metrics to understand the performance of marketing programs in support of TAC
Work to achieve marketing automation efficiencies and improved effectiveness through the use of Salesforce Marketing Cloud and other enabling technologies
Keep abreast of industry, competitive and consumer trends
Ensure compliance with all legal, regulatory and contractual obligations
Bachelor’s degree in marketing or related business field
Five years of experience in consumer marketing, preferably in financial services
Comprehensive knowledge of financial services, specifically retirement and insurance related products and services
Experience working with Salesforce marketing cloud and other marketing automation technologies
Advanced PowerPoint skills

188

Senior Manager, Marketing Insights Resume Examples & Samples

Strategic business partner in the development of LTI Marketing, Product, and eCommerce strategy by helping executives to frame their business needs, translate those needs into analytic plans, source the analyses, and translate insights into business strategy
Define opportunity to provide clients with advice & guidance, by understanding investor needs, channel preferences, tool & technology utilization, and desired value proposition
Develop & maintain working relationships with executives in LTI Marketing, Product, and eCommerce
Coordinate analyses across internal teams and external agencies/vendors
Manage Learning Plans that will deliver insights on drivers of Client Attrition and Asset Attrition across VOC Program, Market Research, Analytics COE, Finance, Marketing Analytics, and Retail Analytics
Integrate VOC and client survey data, and analyze to identify consistent and inconsistent stated reasons for asset attrition
Generate population profiles as need (e.g., clients that complete goal planning)
Manage direct report to grow analyst’s SAS/SQL programming skills and familiarity with cross-functional data sets
Maintain expertise in investment services industry trends, and in cross-functional LTI business strategies
Understand broad industry dynamics including channel, product, technology, and competitive trends
Stay informed of LTI Marketing, Product, and eCommerce strategy development and analytic efforts

189

Senior Manager Marketing Operations Resume Examples & Samples

Manage complex cross-functional alignment of Marketing processes / roles & responsibility with specific focus for DBC function on global and local Brand level
Drive an effective working relationship across DBC/ other Brand Functions through the existing Process Champ network via regular communication and interaction
Drive DBC calendar and process alignment globally/ locally/ cross-functionally including process/ system integration
Drive/steer DBC calendar management (communication and systems)
Broad & deep knowledge in process management/ digital/ DBC area, combining theoretical and practical knowledge

190

Senior Manager, Marketing Brand Management Resume Examples & Samples

Partner with Director Brand Management (Outer US and Canada) Insights, Product Planning, Integrated Insights and Strategy teams on the development of OUS Resident origin, select segment and retail strategies. Responsible for providing strategic direction to all program stakeholders in respective areas and overseeing successful, cross-channel implementation. Also includes responsibility for Canada and In-market efforts
Ensure destination products (New Attractions, Marquee Events, Resorts, and Brand Experiences) are positioned properly putting customer needs first into origin campaigns to drive maximum performance
Partner with Director, Consuming Marketing, Insights, Strategy, Integrated Marketing Communications (IMC) and Integrated Media and Content Distribution (IMCD) on the development of tween and teen strategy. Responsible for providing strategic direction to all program stakeholders in respective areas and overseeing successful, cross-channel implementation
Develop multicultural expertise and drive multicultural inclusion within destination campaigns; partner with Symphony projects to ensure UO brand is properly reaching multicultural audiences, engaging and capturing repeat visits and achieving true brand loyalty
Analytical – Ability to understand, analyze and report on data,
Organized – Possessing the trait of being organized or following a systematic method of performing a task
Reliability – The trait of being dependable and trustworthy
Responsible – Ability to be held accountable or answerable for one’s conduct
Communication, Oral & Written- Ability to communicate effectively with others
Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea
Relationship Building – Ability to effectively build relationships with passholders and co-workers
Interpersonal/Collaboration – Ability to get along well with a variety of personalities and individuals and work cooperatively to meet goals
7-10 years of marketing or advertising experience preferably in the travel, entertainment or tourism industry
Verbal and written fluency in Spanish
Strong analytical skills, proficiency working with data, analyzing information and report findings
Proficiency with MS Office programs, especially Excel and PowerPoint
Knowledge of Digital and Social Media a plus

191

Senior Manager, Marketing Operations Resume Examples & Samples

Develop a vision and deliver on a roadmap for evolving our use of marketing automation as key strategic capability
Support operations and administration of our marketing automation system to develop and deliver integrated marketing and sales campaigns
Oversee the integration of Eloqua with Salesforce.com and a new CMS platform
Manage and document processes related to all marketing automation activities
Help marketing teams understand the functional capabilities of the platform and make recommendations for their use
Provide end-user training for marketing automation
At least 8 years of experience managing marketing automation systems – Eloqua strongly preferred
At least 8 years of experience working within a marketing organization. Preference given to individuals that have experience working with digital marketing organizations and creating complex campaigns
Proficiency with integration strategies – especially integrations between campaign management, planning, execution and CRM systems
Experience using marketing automation in a Sale and Service environment a plus
Bachelor's degree in CS, MIS or similar technical discipline for marketing data systems

192

Senior Manager, Marketing Resume Examples & Samples

Lead the overall product management of the corn product line and the life cycle planning of individual corn products for the US-CA/North America Region, being consistent with the North American Strategic Marketing Plan and Commercial Unit Business Plans. Work in concert with the US-CA Marketing Director, US-CA VP Regional Business Director and other key functional managers and departments
LCMZ/Life Cycle Management Zones (TSM-TPM teams)
NA Maize Product Development/Research – Characterization, Parent test
NA Integrated Operations/ Production – Discard - Demand Planning – Parent Planning
US-CA Marketing Manager/Trait Launch – nomenclature - packaging
US-CA Marketing Manager/Product and Trait Strategy – 5-year/LT planning
IP/Intellectual Property/Trait Licensing – Compliance - Germplasm Security
US-CA Marketing and Communications – Investor Relations
US-CA Senior Marketing Managers – Pricing, Programs
US-CA Senior Marketing Manager – End Use/Specialty products
US-CA Sales Support Services – Product Response - Signs
NA Product Stewardship
NA Legal Counsel
This position includes management and responsibility for the corn product line and individual corn product advancement from research to commercial, product retirements, and life cycle management. Work with the LCMZ management teams and other functions to develop LCM calendar process timelines and target dates. Identify and communicate current key gaps in our corn product portfolio relative to the product performance and customer needs to senior leadership, research and marketing. Proactively work with LCMZ management teams to retire the aged and lower volume products to manage the number of corn products/SKU’s needed to serve the market
Lead or participate as a member of the US-CA Product Planning Teams that have responsibility for trait segment, production and End Use/Specialty market planning to help ensure that critical North American corn product needs are being addressed in research investment and development plans
TSM Working Group
Trait Launch/GTM Go-to Market Working Group
End Use/Specialty Markets Working Group
Corn Silage Working Group
Trait Compliance Working Group
Product Characterization
Reliable Supply Team – Integrated Operations
Demand Planning – Integrated Operations
Participate in monthly planning/review sessions with NA MPD VP to ensure alignment and agreement/consistency of LCM/advancement process and targets
Lead monthly planning teleconferences with the TSM Working Group to develop and align product and life cycle management strategy, process, calendar timelines and target dates
Participate in LCMZ/CU review teleconferences on PPET planning, key gaps and research/IMPACT to commercial advancement
Lead the R4-R5, R5-RC advancement process teleconferences with responsibility for October and November decision records, commercial number assignment, end-use market focus and visibility of parent test red-flag/difficult-to-produce inbreds and hybrids
Responsible to ensure that new RC products comply with licensed trait compliance relative to both yield and efficacy based on agreement terms
Function as co-business owner for IM development of LCM desktop tools and content that support US-CA life cycle management and planning
Support IO/Integrated Operations planning relative to supply reliability and difficult-to-produce inbreds/hybrids, obsolete discard/write down and LR minor component acreage planning
Responsible for timely LR minor component review and selection for AM blends with reviews planned for TSM (RC) and RES Scoring Leads (R5) to support acreage and parent planning in Integrated Operations. Provide key RC platform signals to RES RTAP team to develop LR test list
Responsible for corn product performance reporting and tool development. Provide timely/weekly performance information and updates to Senior Leadership and Field Sales teams to identify potential areas of strength or weakness. Support performance reporting relative to data needed for IR/Investor Relations and brand performance communication
Responsible to provide product Contribution Analysis that includes VCOP/net contribution and 80K/FA basis for new platform review and positioning
Support product performance DOA/Delegation of Authority and product complaint/response process uniformity across CU/commercial units
Provide data access and evaluation support to NBA/Next Best Alternative pricing process
Lead and organize corn product characterization and scoring, including exception review by working in conjunction with the NA RES MPD scoring leads and assigned scientists
Responsible to establish a 3-year Success-Failure analysis process at the US-CA, LCMZ and CU level to track advancement decision progress. Focus on root cause analysis and identify BMP to improve success rate
Responsible to draft, acquire leadership approval and communicate the annual Germplasm and RC Security reminder to all sales reps, dealer networks and employees
Meet business goals through personal and professional development
May represent Marketing on various ad hoc committees upon request
Job will require periodic domestic and international travel
5-7+ years of experience in marketing, product management, and agribusiness
Knowledge of commercial seed production
Specific knowledge of corn and corn production
Agriculture, agronomy, quality traits and nutrition
Crop Genetics Research
Business operations and planning
Global issues and markets
Organizing and communicating information
Using, analyzing and interpreting data
Influencing, persuading and negotiating win-win strategies
Work as a team player across diverse groups and cultures
Think strategically, plan, implement and follow through, manage multiple priorities
LI-DM1

193

Senior Manager, Marketing Resume Examples & Samples

Maintain all aspects of product health (quality, compliance, supply continuity, financial vitality)
Work directly with key stakeholders (marketing, manufacturing, quality, R & D, regulatory, project management) to identify the key initiatives required to maintain and improve product health. Work with team to ensure proper prioritization of projects needed to deliver on the initiatives
Create / maintain a long-term product health roadmap which will be utilized to set direction and priorities for the portfolio
Strong analytical skills, able to perform detailed data analysis and make appropriate recommendations
Strong interpersonal skills with the ability to work independently or with cross functional teams as required
Solid business acumen and project management experience
BS/BA required with five to eight years experience in marketing and/or business operations
Healthcare/pharma industry experience is a benefit

194

Senior Manager Marketing Insights & ROI Resume Examples & Samples

Improving the Marketing ROI ways of working and defining new elements. The current Marketing ROI methodologies being used are
DROI (Digital Return On Investment): Optimizing digital campaigns during the campaign, across channels, based on weekly analyses of digital performance
MMM (Marketing Mix Modelling): Econometric regression modelling, estimating sales impact and ROI of marketing elements. Recommending optimal media mix
RCQ (Reach Cost Quality): Defining optimal budget allocation across marketing channels based on reach, cost and quality of each channel
CROI (Campaign ROI): Pre- and Post-evaluation of ROI of major campaigns
The main focus is on the B2C business, but this year we will expand to B2B as well
Embedding the Marketing ROI ways of working across markets and business groups globally
Being the main Marketing ROI point of contact for approximately half of Philips markets and business groups. Understanding their needs and providing expertise on Marketing ROI topics
Coaching central and local teams on available Marketing ROI tools. Onboarding and training new colleagues involved in Marketing ROI around the globe
Aligning projects with local teams, supporting with usage of the tools, coordination of data collection, structuring the models, checking quality of modelling, organizing workshops to discuss the outcomes, tracking implementation of the learnings
Measuring and communicating the impact and the learnings of the Marketing ROI activities
Defining and calculating Marketing ROI KPIs and reporting them on regular basis
Doing analyses and sharing key insights, learnings and best practices via visualizations and presentations
Creating updates for Steerco on Executive Committee level to inform them about progress
A Master’s degree in: Econometrics, Marketing, Business, Management Sciences, Economics, Business Analytics or related field of study
Around 7 – 10 years of relevant experience
Experience and excellent understanding of both digital and traditional marketing. Preferably experience in both B2C and B2B. Good business acumen and good understanding of marketing KPIs
Experience in marketing effectiveness / marketing ROI / marketing analytics, such as marketing mix modeling, media mix optimization, digital analytics and campaign analysis
Strong numerical analytical skills: eye for detail (excel), combined with a conceptual/strategic mind set
Good organizational skills: manage several projects simultaneously and discern priorities
Excellent communication skills: able to create clear presentations (PPT), influencing, aligning, informing, challenging several stakeholders (pushback)
Political sensitivity
Eager to deliver quality under pressure

195

Site Senior Manager, Marketing Resume Examples & Samples

Associate/Bachelor Degree or equivalent experience
Excellent project management skills, including the ability to multitask
Strong proficiency with MS Office skills
Team player – works well to ensure team goals are met
Self-starter – seeks out new projects as existing ones finalize
Minimum of ten years’ experience, preferably in high-tech
Orchestrate events and trade shows by collaborating with corporate marketing, product & technical marketing, field marketing team and sales
Ensure content is developed and event results measurement is in place and executed
Organize and attend regular team meetings/calls
Co-develop and strategize on engaging messaging, strategy and program goals as required
Develop and maintain the event project plan, objectives and timelines
Coordinating logistics; establishing contacts; developing schedules and communicate assignments
Maintain information documents, budgets and communicate all event specific materials with the booth staff management team
Maintains purchase orders within the marketing team
Keeps promotional materials, graphics, print logistics ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
Budget reconciliation. Open PO's, finalize show budgets. Tracking invoices and closing out trade show deliverables
Partner with extended team to promote customer engagement before, during and after the events
Travel required (approx. 40%)

196

Senior Manager, Marketing Intelligence Resume Examples & Samples

Lead day-to-day analytic client relationship and manage project profitability
Build client partnership based on trust and mutual understanding
End-to-end project management
BA/BS in marketing or quantitative field. Masters degree preferred
At least 7 years’ work experience in marketing analytics; experience applying analytical concepts and techniques to marketing problems and deriving opportunities and insights to improve revenue and customer experience
At least 3 years managing and developing a team
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI analysis
Demonstrated strength in cross channel optimization and measurement
Proficiency with Microsoft Excel, PowerPoint and visualization tools
Experience with R, SPSS, SAS, and/or SQL a plus
Ability to complete work under pressure on tight deadlines
Ability to build stories from data

197

Senior Manager, Marketing Resume Examples & Samples

Manage and drive customer-focused programs, integrated marketing campaigns and PR projects supporting corporate thought leadership initiatives, application areas and segments that the business line serves
Improve and standardize the business line marketing communications processes and materials, with the ultimate goal of improving the customer experience
Develop and execute global product and solution launch communications strategy, messaging, content and other product-related promotional activities
Partner with subject matter experts to generate content and messaging, web strategy and presentation material
Collaborate closely with internal creative team to develop key collateral, presentation materials, promotional items and other creative deliverables
Orchestrate and optimize the business line’s activity on social media
Guide event strategy, messaging and related presentations; drive event-related promotions
Organize opportunities to bolster executive visibility with external stakeholders and audiences (speaking opportunities, media activities, etc.); develop executive presentations for external use
Coordinate communication activities with regional and corporate teams
Messaging Creation:Messaging for NXP BU Secure Interfaces and Power business
Program Launch Plan Development & Execution:Development of the plan & ownership of overall execution including

198

Senior Manager, Marketing Amazon Business Resume Examples & Samples

Lead all Amazon Business customer acquisition, retention and growth strategies via the direct registration channel and driving customer leads for the Amazon Business sales team
Define and implementing long term business strategies based on industry trends and competitive analysis
Develop an integrated marketing approach across offline B2B channels as well as Email, Direct, Free Search, Paid Search, Affiliate Marketing, Display Advertising, Online Video and Mobile that will drive awareness of Amazon Business and fuel sizeable long term growth goals
Lead Amazon Business site marketing experience including site merchandising, marketing automation, campaign planning and partnering with the Amazon Business sales and technology teams to drive key customer experience improvement initiatives
Build and execute customer segment and initiative specific marketing plans
Engage with Amazon retail categories to drive vertical acquisition and engagement programs within the SMB segment, including marketing events and category specific B2B marketing plans
Partner with business intelligence, product management, and sales to drive customer research and data mining to discover and share customer understanding across attributes, shopping and purchasing behavior
10+ years’ experience in Marketing
Experience leading large diverse organizations and functions
Successful experience in hiring, people development, and managing multi-level team of leaders to lead the various marketing channels
Proven success in contract negotiations with external partners/vendors
Demonstrated ability to identify and solve ambiguous problems. In particular, identifying customer needs and inventing new ways to meet those needs
Attested ability to operate both strategically and tactically in a high-energy, fast-paced rapidly changing environment
High degree of organization and ability to manage multiple, competing priorities simultaneously
Extreme attention to detail and willingness to roll up your sleeves
Growth potential to develop as a senior executive
Ability to think outside of the box to solve complex problems
Online experience preferred

199

Senior Manager, Marketing Intelligence Resume Examples & Samples

Conceptual thinker with strong analytic skills
Creative problem solver
Broad understanding of current marketing and sales trends
Experience in a collaborative team setting
Personal drive and motivation
Empathy, resourcefulness, flexibility
5+ years of relevant analytical experience, including: consumer insights analysis, trends development, primary market research experience, marketing strategy
Syndicated database reporting experience, prefer NPD and Beaute
Extensive marketing category analysis
Knowledge of digital marketing

200

Senior Manager Marketing, Teleprospecting Resume Examples & Samples

Lead a high performing team to grow the teleprospecting channel as a key source of new customers for the American Express Commercial Payments business
Manage external vendors using effective strategies and initiatives to drive results
Build and leverage strong working relationships with key internal stakeholders – GCP Sales teams, Risk, Product and Compliance to drive successful initiatives aimed at securing new clients
Manage measurement, reporting, and analytics for the channel and continuously monitor performance against channel targets, analyze what is working/not working, identify areas for improvement and provide actionable recommendations
Ensure efficient processing of leads by managing the leads capabilities and infrastructure
Identify new opportunities to transform the teleprospecting channel to increase share of wins
University degree in marketing, business administration, engineering or similar careers (MBA is a plus)
Knowledge of the financial services/payments industry an asset
Ability to collaborate cross functionally and influence across all levels of organization
Ability to focus on key objectives and prioritize drivers of success
Exceptional communication and presentation skills, with ability to tailor a message to a diverse set of audiences (e.g. sales, partner, prospect, senior management)
Strong analytical and problem solving skills. Must be able to follow through and ensure delivery of high quality leads
Passion for driving results
Financial Services marketing and call centre experience preferred

201

Senior Manager, Marketing Platform Resume Examples & Samples

Supports all users of Marketing CRM Platform (eVariant / Salesforce). Advocates for and contributes to the implementation and adoption of Salesforce within the organization and keeps pace with changes in program operations, policies and/or procedures
Daily administration and support of Penn Medicine’s eVariant/Salesforce database including, but not limited to managing multiple user setup, profiles and roles, customization of objects, fields, record types, page layouts and validations (working with vendors where applicable)
Works with management and end-users to implement complex workflow rules, data validation, and triggers
Creates and documents application requirements by working with those involved in the development of program enhancements and changes including program staff, programmers, strategic planning and analysis staff and/or outside consultants as needed
Manages software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments and coordinating actual software testing
Keeps application users informed about system functionality and enhancements
Logs and tracks identified system problems through resolution
Creates and maintains documentation on processes, policies, application configuration, and help related materials for users as database applications are developed (working with vendor for documentation where applicable)
Bachelor’s degree in Computer Science or related field required
Minimum of five years of experience with a marketing technology or CRM-related platform required
Minimum of three years of experience working with large volumes of data is preferred
One-year experience working within healthcare preferred
At least one year of Salesforce experience required
Salesforce certification preferred
A superior knowledge of Microsoft Excel required
A solid understanding of SQL or other relational database platform required
Demonstrated proficiency to manage complex data sets required
Familiarity with data integration methods and best practices in data management required
Familiarity with marketing and marketing analytics, including performance metrics, preferred
Ability to discuss data in a clear and concise manner to a broad and varied audience required
Strong critical thinking, analytic and problem-solving skills required
Must be very well organized
Must have ability to work independently and effectively

202

Senior Manager Marketing Operations Resume Examples & Samples

Win the Locker room: USTS and Project Authenticate
Win the Locker Room: Create MOPS roadmaps for USTS (Team, NCAA, Licensed) as it relates to PROJECT MODERNIZE
Global Team Services: Facilitate the global front end tool into backend operations delivering best in class service for USTS
Manages & lead multiple projects (focus on Authenticate, Modernize, and USTS) and assignments (cross-functional and multi-disciplinary), serving in a project leadership capacity
Develops project schedules, and determines project team resources needed
Continuously monitors progress and metrics. Takes corrective actions that ensure successful achievement of project goals, including mitigation plans
Keeps key stakeholders informed of progress, challenges, and barriers
Provides presentations to support strategic initiatives and implementation plans
Manage complex cross-functional alignment of key processes / roles & responsibility for Commercial Input Merchandising, Go-To-Market (GTM), Brand and Sports-Marketing for specified projects
Coordinate calendar management (communication and systems) for key strategic projects within the Team Services structure
Lead and effectively organize/ execute major milestone meetings around key deliverables
Best-in-class project management skills
Experienced Manager with strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
MBA preferred, University degree or equivalent education required
Minimum 10 years of experience in job or job function
People management experience required

203

Senior Manager, Marketing, Medicare Part D Resume Examples & Samples

Provides comprehensive strategic marketing plans, and communications support to drive thought leadership and brand awareness about the Magellan Rx Medicare Part D program. Understands, applies and encourages adoption of brand guidelines consistently. Ensures messaging is consistent with overall marketing strategic priorities
Responsible for the creation and implementation of all Medicare Part D member communications. Works closely with the Medicare Part D operations team, compliance team and external print vendor(s) to successfully implement member communications that follow Centers for Medicare and Medicaid Services (CMS) regulations
Serves as a subject matter expert for the CMS Medicare Marketing Guidelines and all CMS guidance relating to member communications in order to create and maintain accurate member communication materials
Ability to read, interpret and operationalize Medicare Part D guidance
Responsible for end to end execution of complex marketing materials through various distribution channels
Serves as the business owner for the Magellan Rx Medicare website. Works closely with cross-functional teams in order to create content, drive enhancements and enhance user experience
Develops and coordinates with management, and all members of the segment marketing team, to define objectives, metrics and goals. Drives segment-marketing team`s ideation and development of concept packages maintaining project plan and creatively executing collateral development
Defines, builds and maintains best practices and templates for core segment marketing communications and promotional events. Provides ongoing oversight by partnering with the core product marketing teams assuring adherence to these standards in the development of critical marketing collateral
Establishes and completes work within departmental budget
Ensures and coordinates a cross-functional team approach to targeted marketing strategies ensuring buy-in from all key partners
Demonstrates technological savvy to translate technical terminology and concepts into business language as well as the appropriate mediums in which to deliver
7+ years Medicare Part D marketing experience required

204

Senior Manager, Marketing Resume Examples & Samples

Marketing campaigns management for lead generation in close coordination with sales
Lead PR activities including customer events, press releases and agency and media management
Lead and execute annual Bloom Energy thought leadership and customer event
Translate marketing strategies into the optimal mix of programs and media channels (lead generation, collateral, e-marketing, web, public relations, direct marketing, tradeshows, etc.) and the budgets necessary to achieve plan goals
Work closely with the team to coordinate major messages and branding considerations internally and externally to ensure consistent and integrated messaging and branding
Measure outcome of campaigns in context of contribution to business results, and make proposals for ongoing improvement
Develop the strategic narrative for and lead the development of strong visually-driven presentations for executive, sales and marketing teams as needed
Sales enablement support for customer events, sales meetings and seminars
Manage website content, develop SEO plan, and report and manage web analytics
Ability to find creative ways to use social media to drive brand awareness
Minimum of 8-10+ years of marketing communications experience (digital communications, tradeshow management, public relations, branding, collateral development, etc...)
Excellent project management and multi-tasking skills in a fast-paced environment
Demonstrated customer focus and capabilities for cross-functional teamwork, agency management, budget management
Strong understanding of SEO and social media
Excellent presentation, communication and written skills
Creatively minded with excellent organizational skills
HTML, Photoshop, and SharePoint knowledge a plus
Management experience a plus
Bachelor's degree in business, marketing, communications, or other related discipline
MBA and energy experience highly preferred

205

Senior Manager, Marketing Resume Examples & Samples

Developing and delivering AF’s annual seasonal brand marketing plans across all categories and countries
Working in partnership with Consumer Marketing to drive growth across all marketing channels
Planning and executing media spend cross channel
Leading the business metrics for brand marketing: Tracking, monitoring and performance analysis of brand marketing work, both on and off site and using the data to produce an even more engaging experience for our customer
Leading customer insight for Amazon Fashion EU including managing tests and analysis to develop customer insights that inform marketing decisions
Partnering on proposition development with global Amazon Fashion teams and ensuring that brand work is understood and implemented EU wide
Working with the Creative & Content Leadership team, developing the brief that sets the framework for each season: Identifying key target customers, initiatives, and categories to support across Creative and Content, site merchandise, and vendor management teams
Working with EU category business leads, country category leads, trend forecasting, content and creative to develop new business ideas
Writing creative briefs, recap weekly/seasonal results and identifying areas of opportunity
Proven marketing experience in a fast-moving consumer-facing business
Master of the online marketing ecosystem and deep understanding of all online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO)
Expert in customer segmentation, engagement marketing, targeting, and database marketing methods
Has demonstrated a pattern of building businesses that grow faster than the competition
Superior analytical skills, with ability to identify and solve ambiguous problems. In particular, identifying customer needs and inventing new ways to meet those needs
Experience working with agencies to deliver OOH marketing and brand building campaigns which deliver results

206

Senior Manager Marketing Resume Examples & Samples

Be the preeminent resource for education, ongoing management, and support for individuals living with kidney disease and their loved ones
Create awareness of the breadth, depth, and relevance of FMS for those diagnosed with or living with kidney disease
Establish Fresenius as the leader in personalized, customer-centric dialysis care, engagement, and brand leadership
Adhere to the FMCNA Compliance Program, including following all regulatory and FMS policy requirements
Enable Fresenius to be “in the conversation” in the digital world of dialysis
Multi-channel Communications
5+ years of experience in marketing, digital marketing, content marketing, social media, B2B and/or B2C
Strong leadership skills -- effectively communicating with authority and confidence, while building strong relationships with cross functional teams, internal stakeholders, and agency team members
Strategic and creative thinking -- contribute to the development of high level concepts, as well as extend concepts creatively into all marketing channels
Cross-channel experience -- in-depth understanding of cross-channel marketing, particularly in the digital space (i.e. SEO, SEM, social, content, digital media, email marketing, mobile). Understanding of how brand, content marketing, PR, email marketing, and social media interact and bolster the overarching brand initiatives and goals
Demonstrated thorough knowledge of the latest trends in web analytics -- Exceptional understanding of the blogosphere, social media, and how to get users to engage with content
Demonstrated proficiency with digital tools and resources including Google suite of products (Analytics, AdWords, Webmaster Tools, and Tag Manager),
Experience with content management systems required. Sitecore DMS/CMS software a plus
Self-starter who owns his/her own success metrics and is self-motivated
Excellent communication skills with the ability to influence others
Detail oriented and deadline driven– must have excellent project and time management skills, with ability to juggle multiple RFPs at once
Deadline driven - must be able to meet tight deadlines and hold team members accountable to both internal and external deadlines

207

Senior Manager Marketing BB Resume Examples & Samples

Strong project management experience at a Manager level
Senior stakeholder management experience
Experience working in the Hospitality and/or travel industry
Ability to manage and create campaigns to deliver against commercial goals, while identifying what delivers greatest impact
Marketing & eCommerce expertise across multiple regions
Effective at planning, analysis and reporting
Digital & marketing experience to include Mobile, web development and social media
Strong data analysis skills and providing strategic recommendations to internal and external customers
Experience in leading and delivering digital campaigns and projects in excess of $1 million
Proven experience identifying commercial opportunities delivering significant ROI
Extensive digital & marketing experience
Extensive data analysis experience and providing strategic recommendations to internal and external customers
BA/BS/Bachelor's Degree or equivalent
30% travel or as required

208

Senior Manager, Marketing Ipc-waikoloa Resume Examples & Samples

To maximize tour bookings and profit generation through achieving targeted goals while maintaining budgeted costs
To provide overall leadership and support of Hilton Grand Vacations’ Waikoloa marketing programs, processes, and team members
The Marketing Leader has the expectation to implement marketing programs that maximize tour flow and sales efficiency while managing daily operations of the team(s) and operating in unison with Hotel Operations, Resort Operations, Support Services, and Vendors to achieve goals
The Marketing Leader will also be required to supervise the IPC channel and be expected to support all marketing channel teams as needed for coverage, training, and other functions as requested by the Director of Marketing
2 years timeshare industry related management experience
Proven ability to develop and communicate unique ideas/concepts. Ability to motivate and train teams. Proven ability to exceed performance targets and deliver customer satisfaction
Must have strong organizational skills to manage multiple duties and work in a fast paced environment
Ability to have positive daily interactions with others and influence skill set to achieve targeted goals
High School/GED
4 Years of timeshare experience in marketing & sales
Proven ability to exceed performance targets
Proven ability to drive and execute site programs and systems
3-5 years related experience

209

Senior Manager Marketing Innovation Resume Examples & Samples

Develop and mine insights to determine consumer white space opportunity
Build Innovation framework to prioritize pipeline innovation
Identify and develop new platform ideas
Develop/tighten innovation strategy in line with brand growth strategy with a 3 to 5 year horizon
Lead expansion of innovation pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of commodities procurement and its impact on innovation pipeline and timing availability
Represent innovation at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent
Approximately 10-15% Travel
Link in and leverage the total Pinnacle Innovation program to accelerate delivery of the Boulder agenda
Creativity, Strategy, Influence, Analytical, Resourceful, Collaborative, Communication
Decision making, ability to multi-task and prioritize
Results orientation, Leads courageously
Thrive in an entrepreneurial, fast paced and dynamic environment
Excel at interacting with all levels of management including senior leadership
Proficient in new product development validation research techniques
Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
Ability to develop and commercialization innovation both close-in and breakthrough
Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
Knowledge of traditional customer base knowledge of core marketing processes
7+ years of Brand Management experience with demonstrated upward movement preferably in a CPG food company

210

Senior Manager Marketing Resume Examples & Samples

Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
Strong project and budget management, planning, and prioritization skills
Proven understanding of retail needs with a focus on product presentation, merchandising, and enhancing sell-through
Excellent business acumen
Strong communication abilities both written and verbally
Strong ability to communicate across all levels (from senior management to interns)
Bachelor's degree (B. A.) from four-year college or university, graduate level Marketing qualification desirable
Minimum five (7) years of Marketing experience within the fashion industry… you may want to increase this if you are approaching a Senior Manager
Retail floor experience an or retail account experience preferred
Equivalent combination of education and experience required in lieu of a degree
Prior experience in wholesale marketing with a fashion brand

211

Analytics, Senior Manager, Marketing Resume Examples & Samples

Data Science / Analytics – Develop market leading analytics capabilities ranging from organization BI to advanced models, deploy leading edge analytics techniques/tools to improve ongoing insight generation process
CRM & Channel Strategy – Collaborate with CRM, Digital/Customer Marketing team to leverage data from multiple sources to generate insights under a customer-centric, need-based context, by developing segmentation/contact strategy / product /channel analytics solutions appropriate for the respective business lines and distribution models
Campaign Management – Develop and implement an effective campaign management structure. Also work with CRM and Digital/Customer Marketing team to enable hypothesis testing in campaign via experimental design, develop effective & efficient lead management process, install sales funnel tracking and close-loop learning
Prepare regular and ad-hoc MIS reports to keep track of business performance
In charge of campaign and trigger development through pre-campaign analysis, sizing, targeting, test and learn set up, tracking, and recommendation for refinement
Lead the development of customer segmentation, product propensity, and customer life time value models to support various analytics initiatives
Provide recommendations to the CRM and Marketing team on conducting advanced quantitative analyses facilitating effective targeting, segmentation, and identification of opportunities around cross-sell / up sell, retention, direct selling and other marketing program optimization
Constantly review the current operational process and take initiative to improve productivity and efficiency
University degree with quantitative focus, such as Statistics/Mathematics/OR, Information Systems, Quantitative Analysis for Business, or Economics. A post-graduate degree a plus
8-10 years of experience in business analytics and modeling, preferably within the retail financial services industry
Language: English, Cantonese

212

Senior Manager, Marketing Sciences Resume Examples & Samples

Development of ongoing Marketing metrics and analysis including commentary and interpretation to senior leadership
Conduct database/analytical projects that drive deeper customer knowledge and enhance data driven marketing decisions
Experience with financial reporting and budget reconciliation processes
Development of analysis and metrics formats and delivery to and education of end users
Works closely with the Finance team to successfully develop and execute data-driven financial reporting and data analysis
Serves as a liaison to leadership and provides analytical solutions in support of business efforts to acquire new customers and enhance the existing customer experience
Manages data reporting tools and developing/delivery of reports that support the marketing analysis needs of the Spectrum Reach Sales organization and provides integrated analysis of marketing ROI & metrics
Reviews and analyzes all data to develop and execute support plans to gain access to new sources of data for analysis
Works closely with Marketing Technology project teams to ensure accurate monitoring and processing of contracts, legal due diligence and scope of work
Provides valuable input into the development and execution of Client Insights and Research projects
Captures the tactical and strategic enterprise goals that provide visibility through the organization and maps those to metrics that provide ongoing governance
Understands advanced modelling techniques, testing and creating and explaining results in clear and concise reports. Discover patterns and trends in structured and unstructured data
Handle multiple projects and timelines effectively and communicate risks and issues to management regularly
Actively and consistently supports all efforts to simplify and enhance the customer experience
Collaborates on all budget/forecast functions for the Division/Region inclusive of development of models, reporting and analysis
Acts in collaboration with the Enterprise and Divisional marketing teams in support of monthly financial reporting summaries and forecast trends related to department budget process

213

Senior Manager, Marketing Analytics Resume Examples & Samples

Develop and maintain ongoing reporting and programmatic reporting based upon organizational needs and goals
Work with the marketing leadership, finance, research, product, and data science teams to build marketing KPIs and goals
Assist the marketing leadership team with prioritizing, assigning, and understanding the impact of programs, campaigns, and marketing investments
Assist in budget development based upon program performance and organizational goals
Implement and manage marketing analytics tools and software as necessary
Develop and manage ongoing and programmatic marketing dashboards
Continuous communication of overall marketing performance to marketing leadership team and cross-functional stakeholders
Strong ability to analyze quantitative data and provide actionable recommendations
Determine marketing program effectiveness, ROI, and assist with pipeline forecasting
Collaborate with different teams throughout the company to drive alignment and serve as one of the primary contacts for marketing performance, measurement, and reporting
Proactively collaborate with cross-functional stakeholders and marketing team members
Manage a team of experienced professionals
Work with external agencies to ensure data integrity and needs are met

214

Senior Manager, Marketing Resume Examples & Samples

Developing clear and comprehensive product marketing programs for the K12 education market in support of education products and services that challenge convention
Lead digital marketing including SEO, SEM, blogs, email, referral programs and branding for organic demand generation
Working closely with Sales, Product Management and Finance colleagues on roadmap priorities, demand forecasting, pricing and positioning strategies
Crafting both acquisition and CRM strategies for our distinct customer segments to build awareness, attract new customers and increase retention
Oversee the creation of, distinctive branding, promotional and merchandizing campaigns in collaboration with internal teams and external agencies, launched across a range of online and offline channels
Drive customer research to surface insights into consumer segments and behaviors. Create and analyze performance metrics and make business decisions based on data
Develop efficient sales tools in support of channel managers and partners
Forge innovative partnerships with leading education organizations, industry thought leaders and customers
Managing your talented team to its highest potential and your resources to their greatest return
Collaborate effectively with a range of Amazon teams and senior executives to leverage the broad marketing and technology assets of the company
10+ years of deep experience in marketing to consumers or enterprises, preferably in the education technology space
Deep experience in digital marketing to drive self-service acquisition and conversion across SEO, SEM, blogs, email, referral programs and branding
Demonstrated ability to successfully position, launch and drive broad customer adoption of distinctive products and services
Effective in using data to fuel customer insight and evaluate marketing performance
Engaging and efficient communication abilities, calibrated to a variety of customer, partner and internal audiences
An outstanding track record of building and managing talented marketing teams while representing marketing priorities at the executive level
The agility and ability to pursue big goals, own outcomes and prioritize effectively in a fast-paced environment where self-management and results are highly valued
MBA or related advanced degree
Experience in delivering technology-driven learning solutions to the education market
Entrepreneurial leadership experience in an early-stage company or new venture within a larger organization
Effective recruitment of strategic and channel partners to increase brand awareness, affinity and sales
Teaching, tutoring or mentoring experience

215

Senior Manager, Marketing, Gap Body Resume Examples & Samples

Create omni-channel marketing strategies to support the brand elevation and profitability of Gap Body
Leverage customer insights, product performance, and competitive landscape data to inform strategies
Responsible for the strategic planning of all seasonal creative elements
Lead the creative development and integration of seasonal messaging initiatives across channels
Manage and track the Marketing budget for Gap Body
7+ years of account management and/or marketing experience, pref. in retail, apparel, luxury, real estate or entertainment brands
Strong creative content evaluation skills in regards to both design and voice
Strong written and communication skills with ability to provide clear, articulate feedback
Ability to present entire programs or initiatives to all levels of organization
Ability to read and interpret floor plans
Ability to manage high volume budgets

216

Senior Manager, Marketing Resume Examples & Samples

Deliver against business commitments
Help build brands that consumer love and buy
Develop impactful innovation that consumers desire
Create a highly engaged and connected team with a passion for our brands
Be key Strategic Insight lead across $2.5B+ brand portfolio
Lead key strategic initiatives based on business goals, including Market Structure, Landscape Segmentation and A&U work
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products for 2018+
Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and etc
Lead 2018 situation assessment in preparation for brand plans
Shape each brand’s annual marketing plans, including strategy, creative development and optimization for 2018
Evaluate sales impact of 2017 campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI
Guided large scale product quality initiatives by delivering consumer insights, developing action standards/decision criteria and executing a rigorous testing plan
Help develop research Best Practices for the organization
Develop direct report(s)
Minimum Bachelor's Degree. Advanced Degree preferred
6-9 years in strategic insights/consumer research role
A minimum five (5+) years of solid Market Research / Insights experience is required, preferably within CPG
Experience with advertising research and tools across multiple channels (TV, digital priority)
Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative
Experience leveraging syndicated services (Nielsen Scanner and Panel Data)
Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams
Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

217

Senior Manager Marketing Resume Examples & Samples

Leading business development initiatives and nutrition participation at key target customers and engagements. Ensure advancement and delivery of Nutrition projects at key customers
Working collaboratively with the regional Segment Marketing Managers, Global Nutrition team and Regional Go-to-Market (GTM) teams to prioritize and execute nutrition opportunities by market segments. Develop and execute regional strategies and ensure alignment with the global nutrition strategy. Contribute to the Global strategic planning process
Leading marketing communication activities and the development and implementation of regional communication plans on nutrition capabilities, products and services. Establish Ingredion as thought leader in the space
Leading regional new nutrition development projects and product launches and coordinating the marketing communication; key customers and GTM promotion
Acting as PBO (Project Business Owner) of regional and/or global Stage Gate innovation projects with regional focus and as defined by management
Contributing to the development and execution of technology strategy and innovation roadmaps for nutrition
Providing periodic business reports and updates to senior management as to business, strategies, plans and progress. Recommending contingency plans and corrective action as required
Ensuring an effective collaboration and communication with Global nutrition team
Interfacing with Product Management, Operations and Logistics directly and through demand management, S&OP and other business processes to ensure visibility to product requirements and robust supply plan to support the business plans
Managing relationships with external partners as required
Actively connecting with Mexico to share projects and Value Propositions with North America scope
A bachelor’s degree in business or a technical field; MBA highly preferred
Minimum of 7 years of experience in B2B marketing
Marketing/sales experience of Nutrition products preferred; evidence of business development activity and networks at leading nutrition market players desired
Past responsibility for leading business or business segment with sales exceeding $25 million
Demonstrated experience leading cross-functional teams and direct experience in leading technology/product development
Experience working effectively with sales and technical representatives as well as customers
Experience managing external marketing communication and research providers. Knowledge of current market research techniques
Technically savvy with ability to reduce technology concepts into clear, effective communications
Up to 20 % travel required- mostly domestic

218

Senior Manager, Marketing Operations Resume Examples & Samples

Serve as “ambassador” for the CMO. Represent the CMO in discussions and meetings as required and as appropriate; stay abreast of major initiatives and sensitive issues to proactively anticipate the involvement of the CMO and/or to relay necessary information back to the CMO
Data analysis and decision support: Conduct regular and ad hoc data analyses to provide the CMO with synthesized information for day-to-day business management and decision making
Research/Presentation development: Using a strong understanding of business priorities and goals, organize and collaborate on content for presentations, speeches and key CMO communications
Project/Program Management: Oversees key programs and manages critical projects initiated by the CMO, to support future growth and increase overall effectiveness of organization
Strategic Planning: Relies on extensive experience and judgement to set agendas for key leadership meetings, assist with facilitation, track outcomes and ensure necessary action items are set and occur; develop a deep understanding of the Marketing strategy to prioritize initiatives and create calendars; stay abreast of business initiatives and related details to proactively prioritize and manage the calendar and activities of the CMO
Communication/Advisement: Keep communication open between all levels and identify and address any underlying issues; organize correspondence, email communications and meeting requests that cannot be completed by standard processes; prioritize requests and information appropriately, resolving the majority independently, and present the remainder with summaries and recommendations to the EVP
7-10 years progressive experience in a large organization, with a minimum of 5 years in management or project management (preferably in operations or general management). Knowledge must include a strong understanding of how departments/functions such as HR, Merchandising, Finance, and which all inter-relate with Marketing
Planning and Project Management Experience – previous experience coordinating large scale multi-million dollar projects with complex interdependencies a must. Proven ability to manage a large and diverse workload, ability to use knowledge of the business to anticipate needs, and stay on top of day to day challenges that arise
Demonstrated analytical/problem solving ability
Flexibility to work variable schedules and travel, as needed
Data Analysis & Interpretation – proven ability to leverage excel to produce timely and accurate reports on a variety of complex operational/financial issues. Past experience in distilling large amounts of information into logical pieces, and ability to use managerial acumen to develop recommendations and provide perspectives on the results
High degree of personal and professional integrity
Ability to anticipate and proactively respond to the needs of the CMO
High personal accountability for follow through
Strong organizational skills and ability to multi-task/manage time
Finely honed oral and written communication skills
Strong organizational diplomacy skills

219

Senior Manager, Marketing Operations Resume Examples & Samples

Oversight of the Marketo implementation including campaigns, programs, nurture programs, and customer communications
Optimize lead scoring and routing methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
Ensure processes and best practices are in place to maintain the integrity of Marketo data
Provide leadership in defining, mapping, and documenting key marketing processes
Minimum 5-7 years of experience in a Marketing Operations role or similar position
Experience in business analytics and data analysis
Advanced user of advanced marketing automation systems like Marketo or Eloqua; Marketo certification a plus
System administration & marketing experience using Salesforce.com
Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies
Strong analytical skills and ability to translate complex data sets to concrete business recommendations for marketing and sales leadership with the goal to optimize revenue generating investments
Excellent communication skills: verbal, written, and presentation

220

Senior Manager, Marketing Resume Examples & Samples

Own Prime Insider for all of Prime in Germany and Austria
Provide thought leadership, feedback and direction for ongoing content/editorials
Manage a team and own work streams across multiple cross functional areas needed to drive editorial, publication, product development and marketing
As a thought leader, you’ll challenge yourself and others to raise the bar, create industry-changing, disruptive solutions that are impactful, effective and scalable
Understand and assess core product opportunities in order to proactively determine how to best reach each member with the most relevant, exciting and useful content
Communicate vision, KPI’s, performance, content and roadmap to Sr. Leaders across Amazon
Drive demand for user engagement online and offline
Liaise with Prime system and business owners to ensure continuous subject matter expertise on our platform, marketing levers and business goals, and establish long-term success of Prime member benefits
BA/BS required in English, Journalism, Communications, Business or related discipline
Multiple years managing complex, cross-functional projects
Experiencing using customer insights and data to deeply understand target customers
Experience building Go To Market strategies and collaborating across multiple organizations
Multiple years of experience designing and executing highly visible editorial programs
Strong understanding of email, social media, on-site, mobile, video and other marketing and editorial channels
Demonstrated experience hiring and developing high-performing teams with several years of experience in people management
Excellent oral and written communication skills, must effectively communicate at all levels and functions
Ability to quickly adapt to changing priorities and generate innovative solutions in an extremely fast-paced environment
Ability to provide thought leadership that fosters product innovation and business opportunity
Experience delivering initiatives timely from conception through completion
Sound business and editorial judgement, ability to think creatively, analyze quantitatively, problem-solve, scope and prioritize
Start-up or other entrepreneurial experience; bias for action and willingness to take risks
MA in Journalism or related field desirable
Experience with SEO is a plus
Experience with Excel and online metrics tools such as Omniture and Coremetrics
Demonstrated ability to define and successfully deliver complex projects with superior ROI—from development through deployment
Passion for the Prime and Amazon ecosystem
Ability to influence multiple stakeholders and lead cross-functional projects across category or other departments

221

Senior Manager Marketing Resume Examples & Samples

Collaborate with the Northeast Field Marketing Director Retail and Sr. Sales Director to identify regional priorities and develop an integrated, insights-driven regional AOP
Develop and execute integrated, insights-driven regional programming that extends national promotions, achieves brand objectives and helps to drive customer volume and brand equity
Develop and execute account-specific programming for key accounts, leveraging brand assets and properties that drive both brand and customer objectives
Work closely with Retail Team to leverage properties/customers to drive scaled programs with key retail and Away From Home customers
Work with sales partners to develop key customer renewal and new business pitches
Manage all agency touch-points with respect to program briefing, concept development, and execution
Provide critical feedback to brand integration that will inform best-in-class brand activation that also meets local business objectives
Activate Away From Home local traditional and non-traditional media, prestige properties, sports sponsorship & multicultural marketing
Execute plans that support the introduction of new products and packages
Serve as primary Food service marketing liaison and brand champion with Regional team
Assist Senior Away From Home Sales Director in communicating compelling quarterly business plans
Manage local Away From Home A&M budgets
B.A. or B.S. with 7 years of experience with consumer-packaged goods or foodservice industries; restaurant experience is a plus; MBA preferred
Demonstrated ability to inspire team across broad geography in high performing culture
Proven relationship building and communication skills with ability to interact with various levels of an organization
Ability to influence through oral and written communications

222

Senior Manager Marketing Operations Resume Examples & Samples

Build a best in class marketing operations system that is flexible, scalable and advances Allstate’s marketing strategy
Lead team responsible for the build and execution of data-driven, cross-channel marketing campaigns inclusive of intake, requirements, design, build, test, implementation and metrics
Develop and execute strategies to acquire new sources of data that enable more efficient and effective marketing via personalization and enhanced targeting
Manage and oversee the ongoing development/enhancements to the marketing operational big data (Hadoop) environment
Manage and oversee the marketing operations compliance to service level agreements (SLAs) for program execution and quality
Manage and oversee the marketing operations system, supporting technologies and the integration with other systems
Conduct ongoing assessment of operational processes and identify areas for continual improvement
Influence strategic direction for technology, tools and data
Drive cross-functional alignment with business partners
Create performance dashboards to drive actionable insights and report out key metrics and KPI’s to stakeholders
Own associated budget(s) and drive the budgetary process
Manage relationships with internal and external resources
Act as a marketing operations Subject Matter Expert (SME) and provide consultation across the enterprise
Own and manage vendor relationships
Develop people
Advocate on behalf of the customer throughout all touch-points
Minimum of twelve (10) years of directly related experience
Minimum of six (6) years of people management experience
Database marketing, operational reporting and data warehousing knowledge
Strong leadership skills and ability to take initiative, be innovative and solve problems while building and maintaining relationship with key stakeholders
Proven history of driving business results
Proven ability to build relationships with internal and external partners; Highly collaborative work style
Understanding of segmentation and modeling
Advanced negotiation, influencing, and interpersonal skills
Advanced verbal, written, and presentation skills
Bachelor’s degree required; advanced degree preferred

223

Senior Manager, Marketing Resume Examples & Samples

Responsible for driving the development of marketing strategies for Vail Resorts Retail Brands (CO - Colorado Ski & Golf, Boulder Ski Deals, Bicycle Village, CA- Any Mountain, MN - Hoigaards and potentially other key brands) – including strategic planning, campaign and brand management, establishing KPI’s, and effectively translating long-term business/company vision and objectives into shorter-term (1-year) actionable planning, with a specific focus on driving traffic and revenue
Build and manage relationships with key stakeholders, agency partners, sponsors, operational contributors and financial counterparts to support strategic planning and budgeting initiatives
Oversee strategic media planning and placement for campaigns; work closely with team and agencies on media plans that are impactful and effective in driving consumers into brick and mortar locations
Lead creative conception, development and execution of marketing campaigns for each brand; lead internal creative team and partner with outside agencies
Provide thoughtful analysis of marketing effectiveness in achieving marketing objectives and business-driving efforts through data-driven results and optimization
Ensure the team is leveraging consumer insights, segmentation strategies, and customer capture initiatives to drive growth
Monitor competitive activity in order to report and move on key insights, best practices, and competitive differentiators
Oversee the budget and forecast for assigned business segments
Lead a diverse team of marketing professionals by developing core competencies and growth of team members to fulfill individual potential and fuel company core values and mission

224

Senior Manager, Marketing Amazon Prime Now Resume Examples & Samples

Build the marketing strategy for Prime Now and manage a team of direct reports to flawlessly execute and achieve aggressive growth targets
Partner with City Leaders to ensure a comprehensive marketing plan that is relevant and effective within the regional market
Lead the development, execution, optimization, and post-campaign analysis of marketing plans across online (email, in-app, SEO, paid, social, affiliate) and offline channels
Deep dive performance metrics to uncover insights into customer and shopping behavior
Foster strong relationships with cross-functional peers, creating a collaborative culture
7 to 10+ years of marketing experience in a fast-moving consumer-facing business
Has managed teams of professionals in customer acquisition, retention, product marketing and brand marketing
Deep understanding of the online advertising landscape and key competitor’s strengths and weaknesses
Proven track record of success defining and delivering innovative big ideas to drive long term results
Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
Excellent communication (verbal and written) and collaboration skills that enable you to earn trust at all levels
Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative analytics

225

Senior Manager Marketing Analytics & Insights Resume Examples & Samples

Monthly and quarterly digital marketing business reviews providing actionable insights to improve performance over time
Loyalty program reporting, analysis, and data feeds to enable targeted marketing and customer lifetime value growth activities
Monthly reports across online and offline to help business units assess health
Ongoing digital channel and site reports as well as ad hoc deep dives to help digital marketing managers optimize efforts
Experiments to prove ROI of various marketing efforts
Bachelors degree or above required

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