Manager, Partner Marketing Resume Samples

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J Emard

Joan

Emard

8838 Ricky Lights

Chicago

+1 (555) 239 9991

8838 Ricky Lights

Chicago

Phone

p +1 (555) 239 9991

Experience Experience

Boston, MA

Manager, Partner Marketing

Boston, MA

Reinger, Dach and Smitham

Boston, MA

Manager, Partner Marketing

Evaluate and reviews subscription performance and makes recommendations on pathways to improvement
Work with cross functional teams, such as, IT, account teams, finance, and operations as well as outside vendors to successfully launch and manage programs
Work with internal teams such as creative and editorial to create messaging (copy, banners, etc.) to drive promotions
Drive customer and channel growth through effective planning, commercialization and marketing program development and execution
Act as main point of contact for digital and social advertising campaigns for Smithsonian Channel’s apps (in conjunction with other members of the Consumer and Program Marketing teams)
Identify opportunities to utilize the device partner’s ecosystem – on device/retail/online/print/social/email/etc. – to drive app downloads and digital revenue
Work with global and cross-functional counterparts to scale programs around the world

Los Angeles, CA

Senior Manager Partner Marketing

Los Angeles, CA

Wilkinson-Nicolas

Los Angeles, CA

Senior Manager Partner Marketing

Push the limits of Hotels.com thinking on how to operate performance based marketing channels
Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps
Work closely with the global TripAdvisor and Trivago and wider meta team to collaborate on ideas, implementation and learnings
Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
Conceptualize campaign adjustments, design and implement testing and evaluate results
Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends
Comfort with data driven business management

present

Boston, MA

Senior Manager, Partner Marketing

Boston, MA

Pacocha LLC

present

Boston, MA

Senior Manager, Partner Marketing

present

Work closely with Channel Sales to develop a strategy and to innovate, manage and measure our global partner marketing program and execute marketing plans
Develop and manage partner relationships proactively. Motivate partners to provide maximum exposure and revenue
Evaluate and reviews subscription performance and makes recommendations to clients on pathways to improvement
Evaluate and review subscription performance and make recommendations to clients on pathways to improvement
Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results
Execute and manage multiple, simultaneous projects within budget, on-schedule, and within quality standards
Key stakeholders and decision makers to develop joint go-to-market plans with launch milestones

Education Education

Bachelor’s Degree in Marketing

Kaplan University

Bachelor’s Degree in Marketing

Skills Skills

Knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables
Ability to establish rapport, credibility and positive working relationship with all stakeholders including suppliers, cross functional team members and clients at all organizational levels
Ability to balance tactical and strategic objectives within available budget
Engage cross-functional teams (internal and external) to build programs that will lead to greater success for our partners
Ability to communicate complicated marketing and business analysis information
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Exhibit excellent project management skills
Develop a center of excellence around partner marketing for ad tech within our organization
Work with global and cross-functional counterparts to scale programs around the world
Manage multiple streams of cross-functional projects simultaneously

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15 Manager, Partner Marketing resume templates

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Manager, Partner Marketing Resume Examples & Samples

Develop the marketing strategy for agencies, ecosystem partners and the sales organization including educational programs, training and communications
Engage cross-functional teams (internal and external) to build programs that will lead to greater success for our partners
Drive execution of marketing programs for these audiences at a global scale
Manage ongoing communications programs – internally and externally
Manage multiple streams of cross-functional projects simultaneously
Work with global and cross-functional counterparts to scale programs around the world
Develop a center of excellence around partner marketing for ad tech within our organization

Manager, Partner Marketing Resume Examples & Samples

At least 5 years experience in digital media, marketing, and/or distribution
Solid understanding of the current digital distribution landscape and key partnerships
Knowledge of various video and image asset file types
Motivated team player, proactive, and collaborative
Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and partners to resolve problems and negotiate resolutions

Manager, Partner Marketing Resume Examples & Samples

Supports the Director, Partner Marketing for specified OEM(s) with key functional responsibility for the customer experience as well as maximization of subscriber acquisition and retention initiatives
Owns the key metrics deliverables for their OEM (s)
Utilizes strong copywriting skills to ensure campaign materials drive results
Coordinate with Marketing Operations to ensure campaign set-up, list pulls, segmentation, UAT testing, and execution occurs in line with campaign expectations
Execute and manage multiple, simultaneous projects within budget, on-schedule, and within quality standards
Meets with internal strategic marketing managers and external clients to understand segment and channel needs
Drive customer and channel growth through effective planning, commercialization and marketing program development and execution
Evaluate and reviews subscription performance and makes recommendations on pathways to improvement
Brand Ambassador for OEM
2+ years - acquisition marketing communications required
Advertising experience a plus
Good working knowledge of Direct Mail, Print production, Email, Web, and SMS
Ability to communicate complicated marketing and business analysis information
Ability to establish rapport, credibility and positive working relationship with all stakeholders including suppliers, cross functional team members and clients at all organizational levels
Serve as a subject matter expert and regularly exhibit thought leadership on the latest marketing trends
Business travel as required

Senior Manager, Partner Marketing Resume Examples & Samples

Support the development of strategic marketing plans to drive enrollment, subscription activations, upsells, renewals, and winbacks for CV Services
Design and implement complex, multi-channel marketing programs including, but not limited to, direct mail, email and SMS text
Manage end-to-end campaign process including OEM interface, AM interface, campaign design, planning, and execution
Assists with the development of the functional marketing requirements for product standup
Utilizes business intelligence to drive improvement in lifecycle marketing
Maximizes results for campaign strategy through implementation of appropriate tests
Coordinate with Business Intelligence to ensure campaigns are tracked, optimized and appropriate reporting is generated
Evaluates customer and partner needs using research tools to identify market conditions and new technologies to support marketing strategies and initiatives
Work with cross functional teams, such as, IT, account teams, finance, and operations as well as outside vendors to successfully launch and manage programs
Evaluate and reviews subscription performance and makes recommendations to clients on pathways to improvement
7+ years experience in marketing or channel management experience preferred
4+ years experience in the development of marketing strategy
Experience with CRM systems such as Siebel and email platforms like Exact Target is a plus
Ability to balance tactical and strategic objectives within available budget
Exhibit excellent project management skills
Proven leadership, problem solving and decision making skills
Flexible and able to react to quickly changing needs

Manager, Partner Marketing Resume Examples & Samples

Supports the Sr. Manager, OEM Lead Partner Marketing for specified OEM(s) with key functional responsibility for the customer experience as well as maximization of subscriber acquisition and retention initiatives
Owns the key metrics deliverables for their OEM(s)
Develop and maintain program and project trackers for scheduled client meetings
Support the design and implementation of complex, multi-channel marketing programs including, but not limited to, direct mail, email and SMS text
5+ years experience in marketing or channel management experience preferred

Senior Manager, Partner Marketing Resume Examples & Samples

Drive customer and channel growth through effective planning, marketing program development and execution
Responsible for creation and development of campaign strategy including objective, target definition, cadence definition, channel strategy, messaging, budget &OEM approvals
Identify, form, and maintain relationships with key decision makers both internally and externally
Evaluate and review subscription performance and make recommendations to clients on pathways to improvement
Assists with the development of the functional marketing requirements for product standup as required
Owns the key metric deliverables for assigned OEM(s)

Senior Manager Partner Marketing Resume Examples & Samples

Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps
Work closely with the global TripAdvisor and Trivago and wider meta team to collaborate on ideas, implementation and learnings
Recommend changes in spend level with partners while being able to articulate potential impact
Bachelor's degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)
Proven ability in a highly analytical commercial environment, experience in online marketing a plus
Able to develop strong working relationships with internal peers and external partners, and able to get cooperation in a non-authority relationship
Very strong communication, presentation, and interpersonal skills. Must be comfortable delivering presentations to senior level executives
Comfort with data driven business management
Attention to detail in executing complex projects and ability to prioritise when faced with time-sensitive deliverables
HJI123

Manager, Partner Marketing, Nick Velocity Resume Examples & Samples

Create innovative, branded convergent and digital-only (branded and non-branded) marketing concepts across Nickelodeon TV, digital, social and mobile platforms for our advertising clients
Ensure all proposals are innovative, showcase excellent storytelling and support client objectives and the Nickelodeon brand
Present marketing concepts internally, as necessary
Partner with Ad Sales and Project Management teams to ensure marketing concept and client objectives are maintained throughout the campaign, from concept development to launch
With Project Management, develop case studies of priority programs and accounts
Infuse key category and demo expertise into each marketing proposal
Constantly research new trends, platforms and experiences that can inform our marketing proposals
4-6 years of experience developing integrated marketing programs, preferably with a digital and social focus
Strong desire to work for a global brand and to contribute to innovation in digital media within the organization

Senior Manager, Partner Marketing Resume Examples & Samples

Key stakeholders and decision makers to develop joint go-to-market plans with launch milestones
Marketplace trends and implications for our partners and their relationship with Teradici
How the partner(s) train and share content internally and which groups/people need to know what about Teradici
The partner’s GTM framework,channel and focus partners for engagement
Acts as a marketing thought leader, representing the “voice of the partner” to Teradici and the “voice of Teradici” to the partner
Works with Sales and Marketing counterparts to deliver effective marketing programs, particularly with DMR partners
Seeks insight into customer needs to understand the dynamics that drive current and future opportunities for partners
Delivers recognizable value add and actively collaborates in cross-functional team environments
Seeks information on trends that impact Teradici’s current and future business prospects

Senior Manager, Partner Marketing Resume Examples & Samples

Develop overall strategy for partner marketing efforts and own success metrics against that strategy
Lead and coordinate all aspects of marketing activities for the Amazon Search Advertising partner program
Communications/PR: Work with partner and internal teams to develop appropriate storylines and drive coverage
Joint demand generation: Define co-marketing plans with partners and work with Search demand generation team to coordinate and execute tactics to drive leads
Product marketing: Working with the product marketing team to develop appropriate storylines, tools and drive coverage, including deliver training to partner teams
Experience in B2B or B2C marketing management, Product Marketing or Business Development
Experience in independently design and execute complex and ambitious go-to-market plans
Ability to build strong relationships with and influence key partners
Self-directed, with a passion for building a world-class partner marketing program
Results oriented with a can-do spirit that loves to exceed expectations and overcome obstacles
Prior managerial experience / experience building and managing team
Experience working in or closely with more than one aspect of the marketing mix - Demand Generation, Public Relations, and Product Marketing
Strong understanding of digital advertising, preferably search

Senior Manager, Partner Marketing Resume Examples & Samples

Assists with the development of the functional marketing requirements for product standup, including but not limited to web, mobile app, point of sale, call center scripting and other
5+ years - experience in marketing or channel management experience preferred
2+ years - acquisition marketing communications preferred
Good working knowledge of Direct Mail, Email, Web, and SMS marketing
Business travel as required (approximately 10-20%)
Commitment to “internal client” and customer service principles
Ability to handle multiple tasks in a fast paced environment

Senior Manager, Partner Marketing Resume Examples & Samples

Owner of partner channel P/L for assigned accounts
Develop strategy and create execution plan for the for your assigned accounts
Identify new growth opportunities and implement initiatives which enhance partner productivity and increase ROI
Develop and manage partner relationships proactively. Motivate partners to provide maximum exposure and revenue
Negotiate terms and financial structure of deals
Set up campaigns, manage ongoing communication, optimize creative strategy
Track and analyze metrics to evaluate and improve the effectiveness of the program
Report business results directly to regional leadership teams & Partner Marketing senior leadership
Collaborate with product and regional teams to shape marketing and merchandising campaigns to enhance conversion
Run well-planned marketing tests to help optimize partner sales and retention
Keep up with industry trends and monitor competition
Proactively manage partner compliance with terms

Senior Manager Partner Marketing Resume Examples & Samples

Manages partner marketing related to: partner (marketing) programs, partner development and partner marketing activities – to enable growth in net new partner bookings by driving focused partner marketing demand generation programs
Drive adoption of partner marketing programs internally and externally
Works as an integral member of the EMEA Partner Leadership Team and coordinates planning with area partner directors, distribution and readiness teams
Develops marketing plans with the partner team, utilizing SDF marketing funds, to deliver quality leads (lead capture and drives follow up) and sales opportunities, focusing on maximizing reseller productivity
Reviews channel business plans and create a marketing plan that is tied to a group of partners or individual partners based on the (review of) the business planning
Builds local partner relations (focus on distribution partners) to facilitate delivery of joint marketing programs
Develops local partner education and motivation initiatives in alignment with EMEA Readiness
Facilitates roll out of corporate partner programs
Coordinates communications of programs/launches/product announcements to external partners and internal sales/marketing teams
Marketing and attendance levels at partner events – EMEA Partner Council, Summit, Synergy, CPA event series
Manages SDF funds effectively in coordination with PartnerOpps and WW Partner Team
Takes ownership of driving measurable and traceable results of partner marketing investments
Understanding of channel dynamics
Although not a technician, have the ability to understand the technical issues surrounding the products
Proven management skills; proven experience working in a matrix organization
A “doer” (strong ability to execute)
Capable of understanding the company’s strategy and implement it within the context of the local market
Ability to work independently and under pressure
Excellent communication/presentation skills
Able to meet deadlines while prioritizing and managing multiple tasks
Graduate with marketing qualification or equivalent
A senior marketing professional with IT industry experience in a similar role, preferably with a software vendor
Has implemented partner marketing strategies and produced the associated marketing programs, collateral or products
Has driven successful demand generation activities with and through partners
Has management experience
LI-RM1

Assistant Manager, Partner Marketing Resume Examples & Samples

Create a regional partner strategy that enables Grab to increase brand love and drive marketing performance metrics
Work with business development team to close partnership deals, being fully responsible for the marketing components of the deal
Align closely with country and regional marketing teams to ensure that the partnerships are both helping drive towards their overall marketing goals and delivering value for partners
Put together partner marketing campaign plans with quantitative estimates for partner value delivered and projected marketing KPIs achieved
You will work with country and regional marketing teams to execute on the marketing plans, project managing the campaign end-to-end. Work closely with brand, product marketing and PR teams across these campaigns
Present campaign tracking reports both internally and externally
Drive considerable value for our passengers and drivers through key partnerships with the brands they need and love
Work with consumer research and analytics teams to identify which partnerships are driving positive experiences for our customers
Handle partner negotiation, budget management and partner contracts
Lead and guide partner marketing managers across our six ASEAN markets, building playbooks, pitch decks and standard methodology guides for them to develop through
Experience across the ASEAN region with a deep understanding of the media, retail, entertainment and/or tech landscape
You should be a dedicated self-starter who drives teams forward and can get people passionate about their project
Excellent verbal and written communications skills in English. Additional ASEAN language skills are a plus
A minimum of 2 years experience running marketing campaigns either in-house or at an agency
A minimum of 2 years experience in a partnerships, sales or account management role, closing deals and handling contracts
4-6 years experience collectively in partnerships, marketing, advertising sales, advertising agency and/or consulting roles
You should have a demonstrated track record of delivering large scale consumer marketing campaigns

Senior Manager, Partner Marketing Resume Examples & Samples

Build deep long-term partnerships with major partners, as well as key internal stakeholders
Work closely cross functionally with our business development, marketing and product teams to provide seamless support to partners and maximize exposure on partner marketing channels and engagement on partner devices
Develop multi-channel, tent pole marketing programs that drive consumer awareness, adoption, and engagement, while also bringing marketing innovation to our partners
Activate deals by developing and launching creative partner marketing programs that advance exposure for the brand in a way that also benefits our partners
Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results
Be a thought leader for the team to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers consume video content
10+ years of marketing experience, preferably in the e-commerce or entertainment space
Strong relationship management and interpersonal skills – up, down, across, and outside the organization
Ability to be diplomatic while setting expectations with stakeholders
Experience working on entertainment properties
App store or retail partner marketing experience, a plus
Agency background or experience working with creatives, a plus

Senior Manager, Partner Marketing Resume Examples & Samples

Work closely with Channel Sales to develop a strategy and to innovate, manage and measure our global partner marketing program and execute marketing plans
Manage and evolve our partner marketing development fund program while maintaining the current budget tracking against utilization. Track and share program results and business impact to minimize marketing costs and optimize channel performance and results
Create and support our ISV community through scalable marketing programs
Participate in the planning, creation, and execution of account-based partner marketing plans
Champion the go-to-market effort for/with partners through close engagement with the kCura Channel Sales team and our channel partners
Create Go-To-Market partner programs that may include branded joint marketing and/or involvement in partner campaigns to build our community and that of our partners
Work with the Sales team and partners to promote Relativity as the leader in cloud-based e-discovery
Work with Sales leadership to ensure our partner program complements existing sales goals and objectives
Collaborate with our customer success team to align marketing and partner programs with tech support reporting and team services
Assure sales enablement of partners, which includes harvesting resources across kCura for partners. Activities could include: sales training, partner-specific conferences and events, newsletters, webinars, partner community portal, and technical product documentation
Represent and champion the marketing needs of our partners within kCura
10 years of experience in partner marketing required
2+ years experience managing a small team
Experience in the legal/e-discovery market required
BA/BS degree required; BS in Marketing preferred
Well-rounded partner marketing background, including experience in product marketing, marketing communications, and field marketing
Experience in the legal/e-discovery market preferred
Strong strategic and management skills coupled with “roll-up your sleeves and get it done” approach
Strong people skills, using a collaborative work style
Able to work in a diverse selling environment involving internal sales and external partners
Experience managing cross-functional teams and geographically dispersed, independent people
Excellent communications skills, both written and verbal, with outstanding ability to communicate ideas to senior executive leadership
Experience developing and running a partner marketing program at scale
Experience in working closely with a sales organization
Experience working with large, multi-national technology companies as an ISV or SI, for example Microsoft, Salesforce.com, EY, KPMG, etc
Approximately 40% travel expected to spend time in the field and to support key events

Associate Manager, Partner Marketing Resume Examples & Samples

Execute on the partner co-marketing strategy and market development fund (MDF) programs
Work with the partner marketing manager to ensure alignment on delivery and timely execution of campaigns
Work with strategic partners to generate new sales leads and grow the pipeline
Collaboratively build marketing plans, launch and evaluate the performance of co-marketing programs with partners
Maintain and assure a disciplined and effective project management approach to partner marketing enablement programs, working cross-functionally with Production, Operations, Design, Sales and Product Marketing
Work closely with Marketing Ops team to develop, deploy and optimize lead generation campaign programs
Actively monitor pipeline opportunities to ensure proper tracking of program results
BS/BA and related work experience required
5 years of experience in partner marketing or closely related areas
Experience working on world-class SaaS or cloud industry
Experience executing and measuring the performance of MDF programs
Strong written and visual communicator
Proficiency in Microsoft Word, Excel, Outlook and PowerPoint
Extremely organized and able to multitask like a pro
Refined attention to detail, impressive organizational skills, and an eye for consistency
Outgoing, self-starter who is able to problem-solve with minimal supervision
Marketo and Salesforce experience highly desired, but not required
Experience acting as a liaison between sales and marketing teams is a big plus

Assistant Manager, Partner Marketing Resume Examples & Samples

Assist in the development of partner marketing strategy
Build and maintain relationships with internal cross-functional teams and major partners including studios, digital retailers, and app stores to maximize exposure of our digital movie service through mutually beneficial partnerships
Manage execution of strategic partnership programs that drive consumer awareness, adoption, and engagement across owned and operated properties, as well as partner marketing channels
Oversee promo assets, content development, and approvals
Evaluate campaign performance against marketing goals and optimize as needed to improve effectiveness and results
Help build comprehensive pitch and program recap presentations
Update master marketing calendar as needed
Be an individual contributor for the team to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers consume video content
Track record of contributing to innovative and scalable marketing programs
3 or more years of marketing experience, preferably in the e-commerce or entertainment space
Demonstrated experience managing and measuring campaign
Experience building comprehensive pitch decks
Strong PowerPoint, Keynote and Excel skills
Ability to manage multiple programs in dynamic business environment
Comfortable with getting hands dirty to get things done - hands on
App store or digital retail partner marketing experience
Experience working on entertainment properties (movie studio, TV, publishing or games)
Agency background or experience working with creatives

Senior Manager, Partner Marketing Resume Examples & Samples

Lead the development & execution of Service Provide marketing plans in a matrix organization that includes all three of Commvault’s operating theaters: the Americas, EMEA and APAC
Work directly with GTM teams to develop the appropriate marketing strategy(s), subsequently reflected in the partner’s Commvault marketing plan
Ensures that the appropriate marketing and enablement tools, processes and resources are available to the Service Providers in support of their efforts with Commvault
Work closely with across business groups and build global marketing plans to align to business priorities (sales / pipeline / awareness / engagements) and execute for success
Influence and collaborate with internal stakeholders to develop innovative and creative marketing plans to bring our collective value to market
Build and execute to / through partner campaigns, content strategy and curate content to support the alliance GTM initiatives
Manage relationships with select partners worldwide

Senior Manager, Partner Marketing Resume Examples & Samples

Create and develop campaign strategy including objective, target definition, cadence definition, channel strategy, messaging, budget &OEM approvals
Work closely with all members of the Marketing team, Account teams, Project Management and IT and cross-functionally with all business units
Bachelor's degree in Marketing, Business or equivalent experience
Excellent verbal and written skills with a proficiency in MS Office including Word, Excel and PowerPoint

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