Marketing Head Resume Samples

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M Lemke

Merl

Lemke

28716 Delphine Overpass

Dallas

+1 (555) 947 4644

28716 Delphine Overpass

Dallas

Phone

p +1 (555) 947 4644

Experience Experience

San Francisco, CA

Global Head of Marketing

San Francisco, CA

Bogan and Sons

San Francisco, CA

Global Head of Marketing

Working with outside partners to explore emerging channels and technologies
To manage the distribution of our sponsored content through all EIU social and email channels
Management of a team of three people globally, 1 based in London, 1 in NY and 1 in Hong Kong
Interest in latest marketing trends and developments
Collaborating with the editorial team to develop and deploy an editorial calendar for EIU Perspectives
To be on top of latest marketing developments and trends to ensure that we are perceived to be following best practices in all our campaigns
To define the marketing strategy for the thought leadership division together with the Global Editorial Director

Chicago, IL

Head of Marketing, Southeast Asia

Chicago, IL

Casper-Stehr

Chicago, IL

Head of Marketing, Southeast Asia

Provide informal consultancy and counsel to both Visa issuing and acquiring financial institutions on all aspects of payment industry marketing
Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in each market
Leadership and management of the Southeast Asia marketing teams, including talent improvement and development
Management of all the marketing agency relationships across Southeast Asia
Management of the Southeast Asia marketing budgets
Increased focus on Client Marketing Support (CMS) and Global Clients
Determine and execute strategies for domestic market and other key market expansion strategies

present

Los Angeles, CA

Private Banking Head of Investments Marketing

Los Angeles, CA

Bartoletti-Boyer

present

Los Angeles, CA

Private Banking Head of Investments Marketing

present

Providing support for regular investment activities to include
People management responsibilities – if any
Management of one Investment Marketing Associate
Maintaining sales collateral
Implementing initiatives with the markets to drive their investment objectives such as working with client analytics to develop campaigns to increase share of wallet
Advising on content for the regional website
Partnering closely with Strategy, Portfolio Construction and all asset class teams to deliver practical tools to drive investment sales

Education Education

Bachelor’s Degree in Impact

New York University

Bachelor’s Degree in Impact

Skills Skills

Strong knowledge of direct marketing
Demonstrable knowledge of Social Media Channels
Numerate and accurate with strong foundation in data analysis
Good motivation and communication skills (written and verbal)
Confident and professional manner when dealing with senior clients and internal stakeholders
Excellent online, database and computer skills
Languages desirable
Active user of social channels
Interest in latest marketing trends and developments
7 years plus marketing experience

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15 Marketing Head resume templates

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Gcg-head of Country Marketing Resume Examples & Samples

Define and execute the marketing strategy for all products/ services and customer segments for on-shore Consumer Bank
Develop, manage and implement marketing programs within approved timeframes and budget, ensuring compliance with local regulations and company policies
Partner with all product/ process teams to create promise for remarkable experience and achieve the financial target
Continuously monitor competitor landscape and develop recommendations to maintain Citibank's leading position through customer insights and analytics
Embed Citibank’s perceptual scale in the market place and drive top of mind awareness and preference for both our Motherbrand and card brands
Drive NPS across product/segment categories in partnership with business groups. The job is to sustain the rNPS leadership position
Design, coordinate and execute marketing campaigns for product launches and product positioning
Manage relationships with external agencies and partners ensuring all programs and marketing materials are delivered at the highest level of quality within approved budget
Manage the company’s marketing budget and track performance against campaign performances to ensure effective use of marketing resources
Partner with the product groups towards development of innovative products and services, as well as its marketing programs to maximize penetration in the market
Ensure audit readiness, and adherence to compliance and regulatory standards
Ensure a positive and committed team environment, sponsoring major Employee Satisfaction activities
Mentor and develop talent, setting clear goals and providing regular and constructive feedback to direct staff. Ensure a positive and committed team environment, sponsoring major Employee Satisfaction activities
Bachelor degree in Business Administration, Marketing and/or equivalent experience; MBA degree will be a plus
At least 15 years of experience in the financial services industry and/or Marketing
Relevant local knowledge and experience in the financial industry
Evaluation of market(s) and financial modelling
Solid product development, P&L management and innovation experience including sales and marketing campaign management and product positioning
Comfortable in working in multicultural environments and effectively collaborate with global & regional teams

Head of SME Marketing Resume Examples & Samples

Working in partnership with Strategy and Experience and Insight team to develop differentiated SME world class marketing communications
Define, deliver and continually optimise PCB Marketing SME Marketing plan
Execute against agreed PCB Marketing SME priorities and tasks
Define, maintain and deliver PCB Marketing’s SME communication calendar
Deliver best in class marketing briefs and communication responses
Execute brilliant SME communications
Enhance SME existing platforms; channels; & new techniques
Manage relationships with key stakeholders across the SME business to ensure their needs are understood and met, to help achieve their business goals
Manage relevant relationships with Risk, Finance, Legal, Compliance and Privacy
Manage relationships with SME Executive Board/Council representative to ensure demand is captured and that the SME marketing plan is developed, signed off and continually optimised
Keep stakeholders informed on all key milestones and raise any issues in a timely and rational manner, providing clear recommendations
Extensive knowledge of SME segment marketing and its impact on the customer experience
Externally recognized experience in SME marketing disciplines
Track record of defining and effectively communicating clear insight into market trends and customer behaviour and how these are likely to evolve over time and across different market conditions
Strong ability to shape strategy and convert into tactical execution
Track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact
Proven track record in delivering effective marketing plans
Proven track record in generating value from marketing activity with a strong commercial acumen underpinned by a grasp of monitoring, measurement and evaluation of activity and demonstration of ROI
Excellent business awareness and ability to interpret and make strong and relevant business recommendations from the results of complex analysis
Excellent stakeholder management skills. Ability to clearly communicate complex material to audiences (up to board level) so that complex and critical strategic projects are accepted and acted upon
Managing P&Ls, directly and indirectly
Experience of leading, directing and managing a senior team and deploying resources to meet operational requirements, with a focus on the cross channel customer experience

Head of Marketing, Asset Management Resume Examples & Samples

Knowledge of business strategy development required to evaluate strategic implications of a marketing plan/product launch
Business analytics experience identifying opportunities and developing business cases, as well as extracting insights from competitive intelligence and research
Strong interpersonal and influencing capabilities, including coaching others. Executive presence with the ability to develop a rapport with colleagues and clients
Knowledge of advertising, sales promotion, marketing communications and/or market research usually acquired through formal education and previous experience
Broad financial services product knowledge and asset management experience is required to complete assignments
Oversees the financial and staff resources, including capital and expense budgets that provide the resources available to accomplish the business units and/or corporations objectives. Assumes full accountability for the success of all strategic initiatives
Gathers and analyzes best practices insights and data. Serves as a technical expert relating to marketing issues
Establishes a communication process for sharing informative competitor strategies
Maintains a thorough knowledge and awareness of legal requirements, regulatory environment legislative changes, and marketing trends in the industry to determine the direction for new campaigns or enhancements to existing campaigns
Oversees cross-functional projects, including regular communication with key stakeholders
10 +years in marketing or sales development, preferably in an asset management or financial services environment
Preferably holds FINRA licenses – Series 7, 26, & 63

Head of Agency Marketing, Reputable Insurer Resume Examples & Samples

The person would be responsible for directing a team to develop agency channel focused marketing materials (agency recruiting materials, sales incentive materials, advertorials, agency recruitment ads (print and online) and website content to drive agency recruitment and agency productivity to achieve sales targets and support agency distribution channel including
Explore new tools to drive insurance sales and support Business Development team to achieve sales targets
Coordinate agency events and exposure for product launch
Coordinate promotions and incentives for agency channel
Bachelor's degree in Business, Marketing with minimum 10 years' relevant marketing experience and at least 3 years in a managerial position. MBA is preferred
Strong business acumen and result oriented with proven track record in attaining business results
Experience in copywriting and content planning, drafting and polishing agency communication materials in various formats (online, print) is a
Solid experience in planning and launching marketing campaigns and managing the coordination of large-scale incentive events
Broad understanding of the insurance industry or financial services industry is required. Candidates has the experience in driving results through rigorous cross-functional project management in a matrix organization will be highly considered
Capable to drive results in a fast-paced, often changing environment and progress multiple priorities in parallel to meet deadlines

Private Banking Head of Investments Marketing Resume Examples & Samples

Job Scope
Client responsibilities – if any
People management responsibilities – if any
Developing and implementing an investment marketing strategy that delivers both strategic and tactical initiatives to increase product penetration, investment flows and share of wallet
Conceptualizing and producing region/country specific client-approved marketing materials across all asset classes to include pitchbooks, investment event content and contact strategies, product description sheets etc
Implementing initiatives with the markets to drive their investment objectives such as working with client analytics to develop campaigns to increase share of wallet
Partnering closely with Strategy, Portfolio Construction and all asset class teams to deliver practical tools to drive investment sales
Continuously enhancing the way in which we communicate with clients, cross border, through understanding options regarding distribution channels and selecting the right media for the content to gain maximum impact
Providing support for regular investment activities to include
Morning meeting
‘Opportunity Calls’ client approved emails
Maintaining sales collateral
Advising on content for the regional website
Writing investment articles/responses for the media team
Liaison with regional and global investment marketing counterparts to share best practice and implement global solutions within the region
Responsibility for Asia investment-related systems including SAVO and Boardroom
Member of the Investment Leaders Team (ILT)
Management of one Investment Marketing Associate
Education background
Licenses
Professional qualifications
Skills & relevant practical experience
10-15 years marketing experience gained within an investment environment
Strong knowledge of investment products across asset classes, the Asian investor and the global markets
Excellent written and presentation skills
Creative mind with the ability to formulate strategy and solid project management capabilities to take this to execution
Strong relationship management and influencing skills
Strategic and analytical with meticulous attention to detail
Bachelors or post-graduate qualification
Exposure to private banking sector through
Good understanding of the mechanics of investment products
Proficient in Microsoft office, with excellent Excel and Powerpoint skills
Chinese speaker an advantage but not essential

Head of Marketing Cema Resume Examples & Samples

Proven ability to think clearly and act decisively, operate independently but work with a large team of people, many of whom will have more knowledge and experience in a particular part of the business
Strong financial and brand skills
Well‐developed communication and negotiation skills and the ability to represent the business at the highest levels
Proven ability to organise and manage a heavy workload and juggle priorities effectively

Head of Marketing India & Saarc Resume Examples & Samples

Develop, nurture and lead a regional marketing team that will scale and thrive as the business grows
Manage together with sales, the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target for institutional/enterprise sales
Proven ability to create & execute multi-geo marketing programs using all elements of the marketing mix, particularly digital marketing
Proven influencing skills
Experience with managing international suppliers and/or agencies
Negotiating and interpersonal skills
Attention to detail, execution, and follow-through
Confident and personable
Build effective internal relationships with sales, central marketing, product management and finance teams as well as with customers and suppliers
Self starter and takes the initiative
Highly motivated and inspires trust
Possesses a flexible attitude to work and the role
Proven track record of measurable business impact of marketing initiatives and programs

Head of Existing Cardmember Marketing Resume Examples & Samples

Development and on-going management of CRS cross-franchise ECM Plan
Delivery against ECM roadmap and goals within budget, on-time and meeting contribution targets
Become the SME for ECM opportunities/initiatives, monitoring competitive environment, developing best practices and automating where and when appropriate
Manage ECM scorecard – Sales, Receivables, Revenue, Wallet Share, etc
Ensure strategies are aligned with the Partner objectives and remain mindful of end user needs/experience
Drive strategy and delivery to ensure cross-franchise capabilities, consistency and compliance while articulating the right sequencing of offers to drive maximum/optimal contribution
Manage a team of program managers responsible for the development and execution of existing cardmember and balance consolidation campaigns
Work with CMO team to understand and drive portfolio/marketing strategies to increase cardmember activation, sales, receivables, revenue
Identify and leverage industry, Citi and Retail Services best practices across portfolios, sharing findings and opportunities across the organization
Partner with CMO teams to fully understand partner needs and work to identify expansion opportunities within franchise partners
Manage all audits to Citi Quality Standards
8+ years of experience working within payments with a recent/relevant focus on marketing, program and/or product management
Bachelor’s degree required, MBA in Business, Marketing or Marketing Management preferred
Broad knowledge of payments with a focus on private label or co-brand card programs required
Experience working directly with external partners to ensure optimal design and delivery of consumer facing solutions
Strong knowledge of regulatory environment in payments required
Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams
Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver client needs
Track record of success with demonstrated skills in program management and marketing
Demonstrated knowledge of creative development process, agency management and print production
Specific knowledge of private label/co-brand credit cards and financial performance drivers
Promotes a strong culture of teamwork across organizational boundaries
History of team leadership

Head of Marketing Partnership & Development Resume Examples & Samples

Partner with our General Managers and CMOs to develop enterprise marketing partnerships that will drive business goals. Partners include businesses, marketing partners and certain nonprofits
Work with Media team on the valuation strategy of Chase owned assets - data, chase.com website sponsorships (inclucing Madison Square Garden, U.S. Open, etc., mobile app, ATMs, branches and employee base - to create unique, measurable value for our partners and Chase customers
Build standards for how to use the company’s tremendous owned assets (see above)
Oversee the inventory of Chase owned marketing channels and allocation across partners (internal/external)
Ensure synergy between Chase and existing/potential partners maximizes results for both parties
Measure and report on partner amarketing impact and success
Extend rewards partnerships to other parts of Chase
Create a culture of innovation
Maintain a strong controls agenda ensuring all partnership offers are aligned with the Chase Brand promise
Desire to join a dynamic team and build a new capability
10+ years of Digital Marketing experience
Financial Services and Consumer Marketing experience required
Strong strategic thinker who can also drive flawless execution
Experience of marketplace and regulatory environment
Futurist and highly creative thinker. A natural curiosity and constant self-education of changes in the industry. Change agent who will champion new ideas, challenge conventional approaches
Excellent written and verbal communication skills, and experience presenting to senior executives
Proven ability to lead and deliver actionable plans that drive results
A positive attitude and desire to learn

Wm-marketing Team Head Resume Examples & Samples

Sponsorship
Written communications, internal and external (including client & sales literature and internet channel)
There is a strong focus on events within the program, which are well established, commercially focused and often relate to sponsorship activation or lead generation/prospect management to bring pools of prospects to the table, as well as creating programs for client appreciation

Head of Institutional Marketing Resume Examples & Samples

Develop institutional marketing and thought leadership strategies to deliver the institutional business plan objectives
Develop effective institutional marketing briefs that create targeted and innovative campaigns. This will involve effective working with many marketing teams and agencies across EMEA
Build a highly collaborative working culture across marketing and with wider teams including investment, sales, client service and compliance
Lead the regional execution of Invesco’s global institutional activities
Work with industry bodies and internal resources to understand future regulatory change and industry trends that impact future client demands. Build marketing programs that respond to these changes, positioning Invesco as an indispensable partner to the institutional investor

Head of SMB Marketing Resume Examples & Samples

Drive Asia Pacific (APAC) small business marketing strategy, budgeting, and plans for Facebook’s APAC region
Manage small team of marketing marketers and define, select and manage resourcing support required for plan execution by way of additional team members or selection/management of outside agencies and freelancers
Develop and oversee a strategy for SMB content, design, insights, and digital channels
Develop and oversee a strategy for SMB events, sponsorships, and speaking opportunities
Create and own SMB brand voice and roll-out through APAC channels and teams
Develop messaging architecture in the region that enables the SMB team to optimize marketing touch points in a move-fast environment
Define, align, select and manage resourcing support required for plan execution by way of additional team members or selection/management of outside agencies and freelancers

Head of Marketing & Values Iberia Resume Examples & Samples

Implement Events, making local adaptations as necessary to work closely with the rest of the leadership team and the General Manager to ensure on-time, on-budget, high quality implementation
Provide leadership to the Iberian Marketing & Values team, providing clear direction, expectations, support & continuous feedback
Partner with the Retail team to influence the Marketing agenda in sales activities Leading local debrief and Event analysis plan
You will be responsible for the brand image & communication across the Iberian market, including: retail marketing, customer communications, visual merchandising, Love Your Body Club and digital communication
Manage the communication plan 360 degrees with a strong component of CRM to delight customers and drive experience in store
Deliver show-stopping, enticing material to attract new Franchisees
Manage E-commerce to promote business success in the context of a omni-channel strategy
Promote and coordinate activities related to the ethical values for branding activities
Ensure the success of the brand strategy in the different market channels
Extensive experience in a senior Marketing role in Retail Industry, beauty industry desirable
Demonstrable success in converting strategies into tangible results
Sound knowledge and experience in achieving business results through marketing strategies
Solid experience working in a highly commercial environment
Experience of managing complex projects
Proven experience in budgetary control/ managing P&L
Degree or equivalent in a relevant discipline
Spanish & English language skills a must, Portuguese desirable
Excellent communication, negotiation and leadership
Highly analytical ability
Decision making in complex environment
Commercial mindset
Excellent influencing skills

Head of Marketing, Consumer Bank Resume Examples & Samples

University graduate with at least 10 years of relating working experience in the banking industry, preferably with prior experience in advertising/media agencies
Numeric and logic thinking with excellent influential, communication & presentation skills
Excellent leadership, people management skills with strong business acumen

Head of Marketing Performance Resume Examples & Samples

Outstanding analytical capabilities and knowledge of key marketing analytics techniques (e.g. a/b testing, multi-variate analysis, customer segmentation, propensity models, various regression analysis)
Knowledge of leading data extraction, manipulation and presentation skills (e.g. Business Objects, SQL, Python, Tableau etc.)
Good understanding of best practices and tools used for B2B and B2C customer acquisition and retention
Good communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority
Able to lead by example and inspire, influence and energise others around new opportunities. Motivates individuals and teams and prioritises coaching and staff development
Strategic thinking and planning

Head of Marketing Subject Communities Sec & FE Coll & Digital Service Resume Examples & Samples

Digital marketing, eCommerce, CRM
Commercial marketing, ROI, A/B testing, funnel management and optimisation, KPI reporting
Excellent written and verbal communications skills
Strong analytical skills with the ability to interpret and present data; strong attention to detail
Strong influencing and negotiation skills – used to manage key stakeholders and cross functional teams
Creative artwork and messaging development
Market segmentation and planning
Outbound and inbound marketing, lead generation
Customer acquisition and retention
Multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc.)
Exceptional leadership skills

Director, Head of Marketing Wealth Resume Examples & Samples

10% Development of the US Private Bank’s Marketing broad strategic business plans
10% Bank of Montreal US Private Bank Brand Strategy and Management
20% Client Acquisition and Lead Generation

Head of Vertical Marketing Resume Examples & Samples

Build a long term marketing plan in partnership with the GSO team rooted in key industry insights
Identify near term priorities in conjunction with the broader North America Audiences team Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions
Build strong and effective relationships across the business marketing and cross functional teams

Head of Large Advertiser Marketing Resume Examples & Samples

Lead strategy, creative and implementation around core regional programs for large advertisers, agencies & the industry at large
Manage the Insights program
Delivering compelling thought-leadership platforms via audience, industry & seasonal insights
Manage the Blueprint educational program to drive scale & knowledge cross-channel about Facebook for Business
Work cross-functionally (across research, press, marketing, sales, creative, measurement) to manage projects effectively and efficiently
Work with global, regional and cross-functional counterparts to ensure cohesion and scalability

Head of Banking Marketing Resume Examples & Samples

Based on keen understanding of consumer needs and insights, develop results driven, integrated marketing strategy and plans
Develop both direct-to-client marketing programs and tools that support Financial Advisors in growing their banking business
Prepare creative briefs that guide and inform the development of marketing materials. Review creative to ensure alignment with goals
Actively monitor and assess trends in the industry
Oversee all marketing collateral and tools for the banking business (brochures, presentations, websites, etc.)
Plan and manage the banking marketing budget
Track and measure impact /effectiveness of marketing programs against targeted goals
Keep the business and other partners informed and updated on projects
Work closely with project managers in Creative Solutions to keep projects on schedule
5+ years managing marketing programs
Knowledge of the financial services, preferably banking or wealth management
Skilled at building integrated marketing programs
Ability to deliver strong outputs consistently and sometimes under changing priorities
Strong written communications and presentation skills
Interpersonal skills to develop strong relationships with business and execution partner

Head of Mobile, Lifecycle Marketing Resume Examples & Samples

Responsible for financial performance of a program within the lifecycle marketing org
Determine near-term and long-term customer values and lifecycle metrics to support marketing
Investment optimization
Evaluate and on-board the right technology platforms and resources to enable the team
Develop and build a high performing team
Develop marketing strategies that drive financial outcome through a customer first mindset
Raise the bar on hypothesis driven experimentation design, analysis of the test results and
Iterative experimentation
10+ years of experience in a marketing or product management role preferable with direct response experience
Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
5+ years of experience with marketing using online channels (email, in app push, re-targeting)
5+ years of experience managing managers and individual contributors
Experience in defining feature requirements for marketing systems
Superior written presentation skills
Superior analytical skills including experience with use of complex and diverse data sources and platforms
Basic ability with HTML and SQL
MBA or master’s degree in computer science, mathematics, or related field
Experience driving online B2C email or lifecycle marketing programs

VP, Head of Advanced Marketing Resume Examples & Samples

Set and implement strategy for providing advanced marketing support to independent, institutional, and agency channels
Manage team of ten to fifteen professionals
Serve on the extended management team for Individual Life Insurance; Available for special projects as assigned by distribution management
Provide estate and business planning consultation to producers, external attorneys, CPAs, BGAs and external Prudential wholesalers
Speak at national industry events to advisors/producers regarding advanced marketing concepts
Publish articles on tax, estate and business planning topics in books and trade magazines as well as create internal and external summaries of various advanced marketing concepts
Design and conduct continuing education programs in all jurisdictions within the U.S. related to estate and business planning and taxation
Prepare and review educational and marketing materials on sophisticated planning concepts
Work with management team, product manufacturing, marketing, underwriting, legal, risk, and compliance evaluating advanced marketing concepts and opportunities
Deep advanced planning expertise (10+ years) with a JD degree (preferred), as well as other specializations (e.g., tax, accounting)
Extensive experience managing and mentoring attorneys and other professionals
Superior written and verbal communication skills
Demonstrated ability to present complex topics in group setting
Ability to perform well under pressure of multiple deadlines and environments
Highest standards of integrity, loyalty, honesty, moral and ethical values
FINRA Series 6 and 26 preferred
Ability to travel 25%+

Head of Marketing, Asia Pacific Resume Examples & Samples

Establish, implement and track innovative, creative, aggressive, highly competitive, proactive and reactive, short and long-range marketing plans, strategies and tactics in support of the regions goals
Collaborate with the executive team, business and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that your team provides adequate support to all of our global teams
Understand Visa’s extensive range of products and solutions and how to position them in the AP market
Leads teams to use predictive analytics and marketing metrics to drive and measure business growth and make adjustments accordingly
Continually monitor and shape industry dynamics, trends, and policies
Manage a significant marketing budget and work with regional leadership and business heads to ensure that they are aware of how you are allocating resources to help them achieve their objectives
Manage a regionally and culturally dispersed team that works efficiently together regardless of the barriers that lack of physical presence often create
Develop the team into a high performance, best in class organization that exemplifies marketing innovation, strong leadership and first class execution
Minimum 15 years of professional business to business and business to consumer marketing experience
World-class marketing and business leadership experience in multiple geographies is required (expertise in Asia Pacific is preferred)
Experience leading cross-functional teams, achieving goals on-time and on-budget
Proven track record for cultivating strong relationships with key internal and external partners that have resulted in high customer satisfaction
Demonstrated ability to define and successfully deliver complex projects with superior results—from business case development through deployment
Ability to deal with ambiguous problems and build solutions with proper project management
Ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills

Global Head of Advertiser Marketing Resume Examples & Samples

Significant media experience
Knowledge and expertise in data, research, creative/design, marketing and advertising
Prior experience managing large and complex businesses/teams
Creative leader
Innovator
Passionate about business and our category
Previous track record working on complex media brands/business brands with measured success

Rare Disease Marketing Head Resume Examples & Samples

Lead and develop commercialization strategy for existing products
Meet Shire expectations for quality and compliance with internal policies, codes and procedures and relevant external Codes of Conduct and Legislation
Build and enhance the positive perception of Shire by demonstrating the Shire Values to customers and community

Global Head of Loyalty Marketing Resume Examples & Samples

Design and deliver a coherent proposition that rewards, delights and retains our best consumer customers across all channels while supporting regional priorities
Drive meaningful, incremental business lift via optimisation (and potentially redesign) of our existing rewards programs
Lead a global team of CRM professionals who are responsible for the design and execution of marketing campaigns aimed at engaging our best customers
Partner with the three other Global CRM leads, Customer Service, research & insights and local business teams to create a seamless, differentiated experience for our best customers
Serve as eBay’s primary advocate for our best customers
Act as global lead on coupon & loyalty strategy

Marketing Head Central & Eastern Europe Resume Examples & Samples

Bachelor or degree holder
Min. 5 years of relevant marketing experience
Strong understanding of the wealth management business and its strategic priorities
Results-focused approach, including a demonstrated ability to deliver business-building results
Able to effectively manage multiple projects in various stages of development
Inspire confidence and be able to drive results to desired outcome
Enjoy working closely with a diverse range of clients, understand their needs and tailoring initiatives to meet exact requirements
Proficient in Microsoft Office; particularly Excel, Word and PowerPoint
Able to travel occasionally
Fluent in English, good level of written and spoken Russian an advantage
Team management experience a plus

Head of Product & Audience Marketing Resume Examples & Samples

Work with teams within the Customer group as well as Editorial, Technology, Finance and other areas of the business to design and deliver products, pricing and propositions that will be appealing to prospective audiences across the UK, Ireland and International
Define and manage the delivery of a 3 year product roadmap that will meet News UK’s long term volume growth and profitability targets. This includes considerations of single copy newspaper sales, subscriptions, brand extensions and platforms that drive advertising revenue
Take ownership for the delivery of best-in-class audience development channels that builds and engages the agreed target audiences to feed the single copy, subscription and brand extension sales funnels, and which Commercial can monetise through advertising sales
Work with Audience, Insight & Analytics to clearly identify target audiences and their needs that The Times and Sunday Times is best placed to meet through existing or new products and services. Develop clear customer propositions based on insight, including pricing, propositions and offers to drive sales and retention
Create, review and optimise customer segmentation to maximise sales and retention of agreed products
Take ownership for maximising long term revenue and growth opportunities from existing and new properties and assets. This includes pricing strategies, propositions and paywall model. Work with Editorial, Commercial & Customer teams and Finance to navigate competing priorities that delivers the optimal overall growth and profit outcomes for News UK
Be responsible for pricing and positioning of brand extensions within the overall TNL product suite. Ensure that the Sales and Marketing teams that will be responsible for the sale of brand extension products have had the opportunity to input into their design
Work with the Editorial, Sales, Commercial and Audience, Insight & Analytics teams to define a target audience that aligns to the product suite and will deliver the required Times and Sunday Times growth and profitability targets
Act as a centre of excellence in relation to SEO, video and social. Actively seek out opportunities to improve SEO and continually adjust activities to maximise seasonal subscription and advertising sales opportunities
Work closely with Editorial to deliver SEO, video and social activity ensuring alignment with audience development strategies and objectives
Work closely with Editorial and the Brand teams to develop new content that aids the development of target audiences. Apply best practices that maximises engagement and ultimately traffic to editorial, sales and commercial properties that can then be converted into sales
Be responsive to the Editorial agenda, publishing events and brand activity and use these to grow and engage with target audiences
Work closely with the retail, subscription and advertising sales teams to ensure a seemly hand-off between owned audience development activity, paid media and ultimately sales conversion
Work with Editorial, Sales and Commercial to agree audience reach and engagement targets. Provide regular reporting against forecast
Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product / service
Drive the efficient delivery of organisational change projects in support of News UK’s strategic agenda within a culture of empowerment through personal leadership
Build the capability and capacity of individuals and team within the function / department through insight, constructive feedback and challenge to enable team effectiveness, ensure consistency and to drive business performance
Thorough understanding of how to build and manage teams which are based on performance and execution standards
Proven experience of managing revenue models; designing and delivering a long term product, pricing and propositions roadmap that aligns to growth and profitability targets
Highly developed skills in audience development, including a detailed understanding of SEO, social and video
Experience working with creative teams and agencies to ensure alignment of campaigns to audience insight
Strong negotiation and influencing skills, which can be applied to manage stakeholders across News UK
Proven experience of managing third party suppliers effectively over long and short term contracts

Head of North American Display Marketing Resume Examples & Samples

Combine creativity with analytics to create and execute successful, scalable marketing campaigns
Continually improve best-of-breed online marketing techniques
Deliver a significant impact and play a critical leadership role

Head of Field Engagement & Marketing Resume Examples & Samples

Execute Banking Sales strategy with the goal of growing Banking Revenue and product penetration across Mortgages, SBL, Cards and Accounts
Lead the in-market Field Engagement team with a focus on maximizing opportunities, driving results, and meeting the needs of our clients
Set regional Banking Strategies for regions within territory. Communicate Banking priorities between home office and Regional constituents
Oversee field training, marketing and product communications supporting all product areas
Drive development of new concepts and tactics to increase advisor penetration and drive revenue
Represent Banking leadership in National, Regional or complex-wide meetings
Actively coordinate with Sales Leadership to leverage the power of partnering
Currently in a senior management position with wealth management industry experience in a wide range of hands-on leadership roles managing direct and indirect teams
Education – B.A / B.S degree required, MBA and/or at least 15 years of experience
Clean regulatory track record
Experience with high net worth clientele
Professional know-how necessary to plan and manage budgets, run a department, campaign or project
Knowledge and skills associated with the tools and techniques of planning and running organizational projects and processes
Excellent leadership and execution skills
Excellent understanding of market, credit and operational risk
Strong communication, negotiation and influence skills
Experienced in driving change within a large, complex organization
Proven track record of delivering results and meeting financial targets
Exposure and experience operating in a regulated bank environment
Strong capability to lead teams and drive problem solving within those teams that is focused on delivering practical business results
Comfortable public speaking and giving presentations to audiences of all sizes
An inspirational leader to peers and subordinates, with a vested interest in developing the careers of those on his/her team
Proficient with Microsoft Excel and PowerPoint; able to produce advanced level presentations & reports
Expert problem solver
Able to interact with all levels of management, multi-task and work well under pressure

Head of Marketing, India Resume Examples & Samples

Drive the creation of world-class marketing communications for all Facebook marketing solutions across our agency and advertiser audiences in India
Partner with sales and other cross functional partners to create and execute a strategy to reach out to our key audiences
Develop and execute a calendar for events, sponsorships and speaking opportunities – elevating Facebook’s industry presence in India
Execute regional platforms locally to drive education and inspiration around Facebook as a marketing platform
Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of online (and in particular, mobile) marketing
Create innovative content that can be used by our sales teams to generate new business, educate clients/partners on new products/features and engage clients/partners on innovative ways to drive awareness/sales via new marketing techniques
Work closely with cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches
Develop scalable ways to use data and insights to drive growth and sales for clients

Head of Marketing, Southeast Asia Resume Examples & Samples

Leadership and management of the Southeast Asia marketing teams, including talent improvement and development
Develop marketing strategies for all markets of Southeast Asia that support the achievement of business and brand objectives, focusing on fewer initiatives that are aligned to key strategic initiatives, as agreed with Country Management
Manage the development and timely, on-forecast implementation of integrated marketing plans for markets in Southeast Asia to support the agreed marketing strategy and the achievement of business and brand objectives
Increased focus on Client Marketing Support (CMS) and Global Clients
Local management and activation of Visa’s global sponsorship properties in line with the agreed terms and conditions of our global sponsorships and agreed activation guidelines
Management of the Southeast Asia marketing budgets
Evaluation of all marketing strategies and campaigns against the agreed business and brand objectives; maximize ROI from all marketing activities through the optimization of marketing budget allocation by market, by activity and by media channel
Management of all the marketing agency relationships across Southeast Asia
Full compliance with global brand identity requirements
Full compliance with audit and compliance requirements
Provide informal consultancy and counsel to both Visa issuing and acquiring financial institutions on all aspects of payment industry marketing

Head of Marketing, Ebay Latin Resume Examples & Samples

Understand LATAM consumer needs, be able to articulate them in a succinct, prioritized and vivid manner to all stakeholders, be an internal advocate for the local consumer
Plan, agree, build and execute (both directly and by partnering/leveraging other teams) the LATAM marketing plan across several channels, primarily online but also offline
Own the LATAM retail calendar that dictates the timing and content of domestic marketing communication, own the LATAM marketing objectives, priorities and plans, be accountable for the LATAM marketing results
Collaborate with the Global Marketing functions and the North America Marketing team. Share LATAM specific insights with them and get from them channel specifics learnings/guidance for each initiative, to result into an agreed plan to be executed together
Work with local partner and agencies to serve eBay in LATAM (above-the-line creative, digital creative, digital media, etc.)
Understand and leverage best practices in country marketing activities across eBay, partner with other eBay marketing and communications leaders
Manage and develop the LATAM Marketing team (5 FTEs and 3+ agency contractors)
8+ years of marketing experience across brand management, digital marketing and/or agencies in LATAM (Mexico preferred)
Extensive knowledge of LATAM markets, customers and players to partner with at regional and country specific level
Hands-on experience with multiple marketing channels (incl. online channels, social media, mobile) in LATAM, ideally at regional level
Extensive experience leading strategic and tactical marketing campaigns that drove proven business results. Marketing experience for an online brand a plus
Ecommerce or consumer digital goods experience are a strong plus
Proven experience of managing and delivering highly complex projects (on- & offline), working across multiple cross-functional teams, geographies and management levels, often getting “buy-in” from multiple stakeholders and partnering with senior executives
A comfortable public speaker with experience of representing groups in public forums

Head of Marketing Campaign Resume Examples & Samples

Manage and ensure implementation of global campaigns across regional resources and channels
Manage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against plan
Responsible for providing regional perspective into global campaign development
Responsible for developing regional M&C plan, and orchestrating regional execution across channels
Develop integrated activation plans for global and regional campaigns at the regional level
Follow-up and manage performance targets & KPIs
Bachelor of Business Administration, Master of Science, or similar
Five years of Marketing or Sales experience

Head of Academic Marketing Resume Examples & Samples

Develop strategic marketing for our complete print and digital academic portfolio
Develop marketing programmes to acquire, nurture and retain main customer segments
Develop insight for key academic customer segments, through data analysis and research, communicating findings across the organisation in order to create appropriate messaging
Enable sales team to sell effectively by developing messaging, sales tools, product and platform training and tracking competitive activities
Working with your team, outline growth initiatives for the portfolio in partnership with promotion plans from channel
Continual review and evaluation of the team’s marketing plans, leveraging data driven information from SalesForce.com and Marketo

Segment Marketing Head Resume Examples & Samples

Understand target customer insights, based on internal and external information analysis
Enhance segment value proposition and deliver tangible customer benefits via developing and packaging relevant products and services to meet the needs of customers
Develop segment acquisition strategy to achieve segment financial goals, including customer growth, footings and product penetration
Enhance the conversion platform to help CGA team engage prospects with improved efficiency
Collaborate within Citigroup business franchise to maximize One Citi synergy and optimize cross-sell opportunity
At least 5 years+ relevant experience with a minimum working experience of 8 years
Extensive experience in financial industry or database marketing role
Cross-functional project management skill
Good interpersonal communication skill and teamwork spirit
Self-motivated and passion for growth

Credit Card Tele-marketing Head Resume Examples & Samples

University graduate with min. 8 years working experience
Confident, intelligent, independent, target-oriented and resourceful
Good communication and interpersonal skills
Ability to effectively document complex issues and proposals in succinct and persuasive manner
Sales experience is an advantage
Good time management and organizational skills
Excellent understanding of, and response to, the changing selling environment
Demonstrated teamwork and leadership skills

Head of Marketing, Latin & Caribbean Resume Examples & Samples

Manages staff. Provides guidance, training and motivation as necessary to develop staff. Hires, evaluates and counsels personnel. Follows corporate disciplinary procedures per established Vanguard standards as required. Sets performance standards, reviews performance, provides feedback, recommends wage increases in accordance with all applicable Human Resources policies and procedures
Develop annual marketing strategy and budget that supports Latin America & Caribbean business and sales plans. Monitor and modify marketing strategy and tactics as needed
Responsible for all activity, output, and results across the marketing mix, including collateral, website content and functionality, advertising, PR, events, client communications, sales support, market research, etc. Determine the positioning and packaging of Vanguard's offerings by crafting compelling arguments to ensure that clients and prospects understand the benefits of Vanguard's products, services, and global capabilities. Create and monitor measurements to evaluate the performance and effectiveness of marketing programs. Ensure that programs are fiscally responsible and are completed within budget. Determine optimal mix of insourcing and outsourcing work. Manage external vendor and agency relationships
Identifies sales and product opportunities, supports Latin America & Caribbean Sales and Relationship Management in the prospecting process and in developing leads, and develops the means to deepen relationships with existing clients. Contribute at Latin America & Caribbean leadership team meetings and participate in defining Vanguard’s Latin America & Caribbean strategy. Oversee gathering of competitive information and activities and make recommendations
Partners with various Vanguard departments in the development and implementation of marketing programs and communication tools, including Latin America & Caribbean sales, client services and operations, International Marketing, Portfolio Review, Investment Strategy, Corporate Planning, Legal and other colleagues in International. Coordinates governance activities with senior leadership and ensures integration, as needed, across marketing managers
Manages marketing collateral for Latin America & Caribbean as it relates to risk, compliance and legal requirements
Establishes and understands global messaging and style guidelines and monitors planning and implementation for activities related to Latin America & Caribbean sales, marketing, client service, and trade meetings and events with these guidelines top-of-mind for the audience
Develops and execute the Latin America & Caribbean web and digital media strategy, working closely with internal Vanguard business partners to ensure implementation success
Ensures that Latin America & Caribbean RFPs and presentations are completed accurately and on time, including following consistent global processes and enterprise systems. Ensures the marketing team delivers on the logistics for events, including event registration, site selection, meeting room setup, food and beverage functions, contracting and negotiating with hotels and suppliers, and holding pre-and post-event meetings with internal clients and external vendors
Keeps abreast of industry trends and developments and regulatory issues through the review of industry publications and market research, by participating in industry and professional associations, attending industry conferences, and through contact with industry experts. Maintain an in-depth knowledge of client needs and trends
Manages and/or participates in special projects and performs other duties as assigned
Undergraduate degree or equivalent combination of training and experience. Graduate degree in Marketing preferred
Minimum of 8 years business experience with at least 8 years in marketing or marketing related experience
Working knowledge in the following areas; familiarity in one area must be balanced by technical expertise in others: experience with financial marketplace; experience of marketing through intermediaries and/or institutional; client relationship experience (plan sponsor and/or participant) in sales, marketing, or client services; knowledge of investments, mutual funds, Vanguard funds, and investment marketing
Demonstrated project management skills with the ability to manage others
Demonstrated client focus on client needs and client communications
Strong negotiation and influencing skills

Head of Engagement Marketing Resume Examples & Samples

Translate complex business requirements for email, desktop notification and mobile push notification channels into specific marketing plans for key audiences within Creative Cloud and Document Cloud. Drive consistent cross-channel communications
Drive creation and programming of those streams with a goal to maximize customer success and engagement
Iteratively test and improve all marketing streams to optimize customer experience while maximizing ARR and LTV; feed learnings from testing back to the business and product to drive innovation in product surfaces
Continually monitor and build best practices for all engagement marketing channels. Consistently improve and drive change in program methodologies; employing industry best practices and look for opportunities to improve effectiveness and efficiency
Make organization into a data-driven group that iterates quickly using a rapid test and learn methodology
Own business requirements for technical and process improvement of the email channel; work with internal email product teams to ensure email product meets current and future needs
Drive requirements for individual marketing channel and cross-channel marketing reporting, analytics and insights with the customer insights organization; ensure iterative improvement in insights
Serve as “command central” for engagement marketing activities for Global Marketing Organization and present regularly on program evolution and success to senior executives

Head Cardiovascular Marketing Resume Examples & Samples

7 years of in-line pharmaceutical marketing experience
Proven track record of strong execution and results. Strong leadership to effectively lead cross functional team, US management and manage relationship with Global team
Strong written and oral communications to shape and articulate a clear strategy/story
High EQ with focus on understanding/assessing needs of multiple stakeholders and shaping deliverables to align to those needs

Senior Admin Assistant to the MS Head of Marketing Resume Examples & Samples

Provides administrative support to MS Head of US Marketing requiring an advanced knowledge of department functions and division/business unit functions
Manages all communications as requested, including telephone calls, meeting planning, e-mail messages, and internal and external mail
Responsible for heavy calendar management, coordination of meetings, travel arrangements, creating PowerPoint presentations, coordinating monthly reporting, use of Excel spreadsheets and ordering equipment, etc
Responsible for providing overall clerical support as necessary, including filing, faxing, copying, and all other administrative duties
Assists on creating and managing communications and documents that may contain highly confidential information. The position will require excellent discretion and judgment in handling of confidential material and information
Oversees organization and maintenance of department filing system including potentially confidential data
Proven ability to work independently, highly organized and effective in handling multiple detail-oriented projects in a fast-paced environment
Strong communications and interpersonal skills and a team player
High attention to detail and precision in creating reports, correspondence, and/or presentations
Strong administrative and computer skills, specifically MS Office (PowerPoint, Excel and Word) ; MS Outlook
Ability to interact with various levels of business functions and professionals in and outside organization
Constantly seeks, designs and implements improvements on administrative procedures
Attentive to details and results
Ability to interact with all employees within the organization, including senior management, and to respond effectively to the needs of the business is required
The successful candidate will have a minimum of 5 years of related administrative work experience, supporting senior level personnel and a H.S. diploma or equivalent
Associates or Bachelor's Degree preferred
Experience providing senior level administrative support within the pharmaceutical or biotech industry, highly desired
Experience with confidential or proprietary information expected
Proven ability to work independently and effectively handle multiple priorities in a fast-paced environment required. A team player is a must as well as excellent interpersonal and strong organizational skills, and effective communication across different levels within the organization #LI-GZ

Global Head of Marketing Resume Examples & Samples

To define the marketing strategy for the thought leadership division together with the Global Editorial Director
To actively grow the readership of EIU Perspectives by promoting its content and collaborating with the editorial team to develop and manage an editorial calendar
To advise and facilitate the promotion of the editorial team’s profiles through social amplification
To manage the distribution of our sponsored content through all EIU social and email channels
To work closely with the sales teams to tailor our marketing portfolio to clients’ and programs’ needs as well to ensure our marketing capabilities are represented successfully at client meetings
To be on top of latest marketing developments and trends to ensure that we are perceived to be following best practices in all our campaigns
To be an active and vocal member of the Global Editorial Director’s top table and work with the latter in defining the overall division’s strategy
Management of a team of three people globally, 1 based in London, 1 in NY and 1 in Hong Kong
Ensuring that content distribution campaigns meet the requirements and expectations of our clients
Collaborating with the digital team to ensure clients receive timely and accurate metrics on campaigns
Growing readership of EIU Perspectives by a metric to be agreed upon
Increasing visibility and helping building our editors’ profiles as thought leaders
Collaborating with the editorial team to develop and deploy an editorial calendar for EIU Perspectives
Managing and growing EIU social channels
Working with outside partners to explore emerging channels and technologies
7 years plus marketing experience
Interest in latest marketing trends and developments
Good motivation and communication skills (written and verbal)
Numerate and accurate with strong foundation in data analysis
Active user of social channels
Languages desirable
Excellent online, database and computer skills
Demonstrable knowledge of Social Media Channels
Knowledge of lead management, CRM and data-led marketing (preferably on Salesforce and Eloqua)
Strong knowledge of direct marketing
Confident and professional manner when dealing with senior clients and internal stakeholders
Top class skills in communication and organisation
Meeting deadlines: excellent time management skills
Team working skills: Providing clear guidance and briefings to team members
Inspiring and motivational team leader
Experience of multi-channel content-led marketing campaigns
Understanding of Though leadership
Personal pride in producing output of high quality
Self motivated and deadline driven
Possess a professional and Proactive attitude and calm under pressure

Head of Marketing & Market Access Resume Examples & Samples

To develop an integrated marketing strategy and tactical action plans which support Business Unit objectives, and, through liaison with all other functions, address objectives for the whole Diabetes Solutions portfolio
Facilitate the development of an annual marketing plan
Facilitate the development of a detailed breakdown of the promotional budget required to implement the marketing plan
Monitoring the success and implementation of the marketing plan
Co-ordinate all campaign and product introductions with the Sales Management Team and internal functional groups
Demonstrate leadership in the clear understanding of the economics in relation to customer retention and acquisition
Lead the development and implementation of promotional plans and professional services campaigns, to ensure high effectiveness meter placements and share gains. Develop relationships with key customers
To ensure adequate quality of the supply chain process
To oversee development of innovative ways to acquire new consumers to our database
To direct and manage the implementation of the marketing plan for the HCP/Payer Blood Glucose segment
Facilitate the production and co-ordinate tactical tools to implement specific marketing campaigns
Monitor spending of the promotional budget and address gaps
Define and agree Service Level Agreements with all support and sales functions to enable broader implementation of the marketing plan
Motivate/Inspire the sales force by effectively communicating the marketing and sales plan through various Media, including appropriate Annual Sales Meetings
Product management responsibility for Accu-Chek Aviva platform and the Infusion Systems products
To assess and evaluate market information in order to identify business opportunities / threats and uncovering of unique customer insights
Liaise with Business Intelligence to obtain the most up-to-date market and customer intelligence
Undertake regular field work to understand and assess customer needs
Attend key trade and medical meetings and exhibitions, both domestic and overseas
Participate in organized international Marketing Manager meetings
Attend and organize, when necessary, VIP visits to head office and outside locations
Work with other affiliates in project teams to obtain joint goals across EMEA and LATAM
Identify market development gaps and develop targeted programmes to prepare the market for future Accu-Chek products and differentiated messaging in the Payer and HCP segments
Review all new product opportunities and evaluate their suitability for the market and develop any required market development plans to secure the appropriate funding streams are in place
Define and work with KoLs to ensure that our competitive claims and differentiation can be maximized at the payer and HCP recommendation levels
Manage all associated professional organizations that influence the reimbursement of our products, market development and HCP recommendation/preference
Identify, develop and launch new customer focused Diabetes Management Solutions
Develop and evaluate DMS opportunities utilizing existing and newly created partnerships, programs, services and enabling technologies that are suitability for the Middle East market
Develop business plans to secure investment
Facilitate production and appropriate infrastructure to launch solutions
Develop go to market strategies and tactics
Manage on-going business
Lead the Marketing & Market Access Department, which includes: planning and monitoring of budgets, coaching, training and developing people to ensure that people are deployed correctly to ensure business objectives are obtained
Recruit talented individuals with appropriate skills to enhance the overall performance of the marketing team
Coach and mentor team members so that they have the skills and competencies to perform effectively
Identify and develop candidates for both the local and global talent pools - secure local succession planning for critical positions
Plan and organise training, development and learning activities for reporting staff, which address individual and business needs. Encourage an environment of self-development
To maintain and enhance the professional image of Diabetes Care with internal personnel and customers
Ensure that all relevant Company Policies and Procedures are understood and adhered to
Maintain individual skills and technical knowledge to company standards

Head of Marketing, Book Depository Resume Examples & Samples

Developing the worldwide Marketing strategy for Book Depository (across different channels), defining the metrics to measure success, creating the roadmap of initiatives and driving the successful delivery of results
Actively managing SEO performance with a hands-on approach including keyword research, competitive analysis, link building, optimization of website content and structure
Managing commercial relationship with external agencies and SEO partners in delivery of the strategy
Partnering with site merchandisers and marketing teams to develop content that supports Social and content strategies in line with SEO objectives
Developing the PPC growth strategy, revamping the affiliates network, managing the team and agency and effectively managing the substantial Paid Search budget
Developing traffic monitoring, metrics, analytics and success metrics to provide regular reporting and analysis for multiple stakeholders
Develop mobile strategy for Book Depository and act as the commercial lead to implement it
Develop a highly engaged and capable team through coaching and performance improvement actions
Engaging with colleagues in the wider Amazon family and leveraging resources to make the worldwide SEO and PPC programmes a success
A deep understanding of all traffic-driving mechanisms (Email, search, browse, SEO, etc.); actively engaged in optimizing the conversion of the traffic coming from those channels
An SEO expert with strong strategic and tactical experience, and a proven track record of driving exceptional SEO growth on large scale internationally-focused websites
Expert knowledge of all aspects of SEO, including technical website analytics and architectural optimization, content marketing and offsite link building strategies
Experience of managing international Paid Search (PPC) campaigns and budgets
Experience successfully managing high performance, lean teams
Proven ability to work closely with technical (software development) teams
8+ years’ experience in eCommerce, online marketing or related fields
MBA or similar business qualification
Self-starter with ability to manage multiple tasks in a deadline-driven environment
International experience, with additional languages

Marketing Head Resume Examples & Samples

Lead the company portfolio strategy
Preparation of annual brand plans and launch plans for instruments and regencies in cooperation with the marketing and brand teams, supporting the field operations and business plans (short term and long term)
Realization, implementation follow up of marketing plans and products performance
Cooperation with brand teams and field operations and access departments on setup and realization of product strategy and plans
Uniting various marketing activities
Ensuring all promotional plans are up to date and able to compete
Monitoring of competitors, market and price changes and moves
Communication with key opinion leaders and healthcare payers
Maintaining the relationship with field operations and evaluating the business benefit of this relationship
Promotion of Roche as a leading company in healthcare innovations
Implementation and execution of Symphony and development of the department in the direction of symphony guidelines

Country Marketing Head Resume Examples & Samples

Strategic Thinking and Planning: Responsible in designing marketing strategies independently includes market and competitive analysis, customer segment selection and penetration plans in the manner that support consistent business growth and enhance brand equity
Grow Grab passengers: Drive the growth of Grab passengers across all Grab’s
Verticals through digital and traditional media channels in order to revolutionize the transportation industry in respective country
Develop and execute digital marketing campaigns: Work with Digital Marketing executive to develop innovative, creative online marketing campaigns (on PPC, social media and mobile channels) and maximize optimization of these channels via analytics
Develop the Grab brand: Establish clear value propositions and positioning for each of the product verticals of the GrabTaxi portfolio and ensure consistent messaging across all consumer touch points
Leading Public Relation: Manage media requests, public relations, marketing and CSR campaigns on the ground. Take the initiative to develop and lead public relations, media and innovative marketing campaigns to engage the public to use and support Grab
Lead teams and oversee budget: Lead a team and collaborate closely with our sales team to build a two-sided platform business of taxi drivers and passengers; take ownership of marketing budget
Constantly improve the passenger user experience: Manage passenger feedback and implement effective solutions to quickly improve the user experience for passengers
Bachelor's degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
With at least six to ten (6-10) years of relevant marketing experience with a successful track record in developing integrated marketing strategy and managing campaigns
Comfortable with designing, executing and tracking successful digital
Marketing campaigns (SEM/SEO, email marketing, social media campaigns, integrated marketing campaigns, mobile marketing and direct marketing campaigns
Goal and results oriented: Track record of success in achieving targets on time in a rapid growth, start-up environment Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
A natural leader who has the ability to motivate and coach a team of diverse team members with different experience levels and skill sets
Effective in engaging and influencing marketing and sales team members to achieve targets
Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the GrabTaxi community
Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budge
Start-up experience: Candidates with start-up experience is preferred

Head of Marketing & Market Access Resume Examples & Samples

Lead the implementation and execution of Regional Operating Unit (ROPU) brand strategies in the HP therapeutic areas
Influence the development of ROPU brand strategies and marketing/business processes by providing regular feedback and relevant local insight
Drive the business results and the business performance through the business planning cycle including long-term forecasting and by ensuring the achievement on the local country sales/ market share/ profitability target
Drive business performance through the business planning cycle including long-term forecasting
Drive process and cross-functional collaboration with all the relevant functions for the operational plan development, the operational implementation, the launch readiness, cross functional alignment, collaboration with the regional centre office, performance monitoring/reporting and the customer engagement activities
Promote people development and talent management/performance management by leading the team with the strong leadership according to the core competencies and the company values

Head of Marketing Performance Resume Examples & Samples

Horizontal planning and controlling function for all marketing activities along the buyer funnel based on operational and outcome KPIs
Plan, allocate, manage, and forecast the department budget according to the marketing strategy in order to make the most efficient use of it per channel and targeted activity
Align with the Finance team on investment options, budget shifts, and forecasts
Continuous monitoring and analysis of activities and development of optimization strategies to improve performance and impact
Controlling and improvement of channel performance incl. own channels (onsite and e-mail)
Weekly performance reporting and definition of mitigation actions
Inform and advise campaign and marketing managers within DE Marketing on performance optimization for campaigns, programs, activities across channels
Closely liaise with internal departments/stakeholders (e.g. channel and marketing operations)
Act as DE Marketing’s main and close contact to Global Growth, EU Marketing Planning, Marketing Finance, and Analytics teams
Stakeholder management with senior executives across the region including management presentations
People management and building the new Performance team within DE Marketing
Part of the DE Marketing leadership team

Head of SMB Marketing Resume Examples & Samples

Relevant work experience in marketing. Experience in marketing B2B technology products or services preferred
Demonstrated experience in setting up and leading a pan-EMEA telemarketing function (in- or out-sourced)
Willingness to travel and ability to work independently and autonomously

Head of Vertical Marketing Resume Examples & Samples

Lead all multi-channel marketing activity for the UK managed verticals (P&A, Tech, H&G, Fashion, Retail Promotions), and ensure plans are aligned with eBay UK‘s 2017 strategic goals and priorities
Manage, inspire and support the team of marketing managers responsible for delivering the vertical plans
Plan, allocate and manage the verticals marketing budget according to the customer and business priorities in order to make the most efficient use of marketing channels
Develop a culture of collaboration with the broader marketing organisation (channel specialists). Partner with Head of Brand and Head of Performance Marketing
Work with Head of Performance Marketing and Finance to accurately forecast marketing cost, maximizing ROI. Manage marketing spend in line with forecast
Drive a culture of continuous improvement on processes, resource allocation, prioritisation, and team effectiveness
Focus on continuous campaign monitoring and optimisation. Use of the IMC and traffic planning
React quickly and creatively to weekly trading challenges, whilst also developing an analytical approach that drives results
Lead on running country reviews, updating UK and EU leadership team on vertical marketing performance
Foster a strong and productive working relationship across the UK organisation (Vertical leads, seller growth, advertising, PR, Legal, Finance and Marketing Ops)

Head of Marketing, Southeast Asia Resume Examples & Samples

Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer base in Southeast Asia
Develop thought-leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of online marketing
Develop scalable ways to use data and metrics to drive growth and sales for clients
Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in each market
Manage and lead sub-regional teams and inspire the team to create innovative content
BA/BS degree preferred, MBA or equivalent a plus
Minimum of 10 years and above of professional experience
Demonstrated capacity for developing industry leading marketing strategies in an Internet and/or advertising environment
Deep knowledge of the advertising/marketing industries across Southeast Asia
Strong decision-making skills with successful experience influencing and leading cross-functional teams
Working knowledge of Thai or Bahasa Indonesia a plus

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