Strategist, Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the strategist, marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

B Cruickshank

Bobby

Cruickshank

5512 Elbert Knolls

Detroit

+1 (555) 743 1138

5512 Elbert Knolls

Detroit

Phone

p +1 (555) 743 1138

Experience Experience

Dallas, TX

Marketing Digital Strategist

Dallas, TX

Johnson and Sons

Dallas, TX

Marketing Digital Strategist

Provide input to the Marketing Digital Strategy Manager and Brand Director in helping develop Digital marketing communications best practices
Work both independently and with digital marketing partners to plan and execute BB&T email communications, paid search and display advertising
May supervise day-to-day work of junior-level employees, but will not have a formal management role
Stay abreast of developing digital best practices and industry news
Possess ownership of process and policies related to marketing communication strategy and tactics
Maintain relationships with media and technology vendors that are strategically aligned with firm's goals
Work closely with Marketing Digital Strategy Manager to develop strategy for BB&T brand advertising, as it relates to online advertising, social media and Email marketing

Houston, TX

Strategist, Marketing Svc Maj

Houston, TX

Eichmann-Weissnat

Houston, TX

Strategist, Marketing Svc Maj

Work regularly and directly with assigned sales teams to provide marketing support for one or more business categories and Sun Sentinel/FPG products
Act as the primary point of contact for assigned sales teams, initiate and coordinate internal and external resources to plan and implement promotional efforts, materials and value added services to support advertiser marketing and communication efforts
Work with sales teams to leverage the Sun Sentinel Company’s diverse selection of products and services that will generate sales leads, new accounts and/or incremental revenue and media spending share among advertisers
Work with Marketing Managers, Marketing Research Analyst and internal research staff to identify opportunities to improve and maintain the accuracy and integrity of Sun Sentinel information and customer communication
Identify promotional opportunities and work with Promotion Manager to develop packages that generate incremental revenue
Prepare and perform monthly, quarterly and annual planning sessions with sales management & sales representatives to identify and grow digital target accounts
Work with the Digital Operations Director to develop and execute strategies that allow us to capitalize on new technology, products and revenue shares /vendors to

present

Houston, TX

Senior Strategist, Marketing Insights

Houston, TX

Schoen-Glover

present

Houston, TX

Senior Strategist, Marketing Insights

present

Produce quarterly ad performance digital and print share of market reports for sales management
Perform regular competitive analysis for sales and marketing team
Oversee and collaborate with Brand Strategist in development of brand sell sheets, research reports, competitive analytics
Develop category-focused POVs, decks and sell sheets
Familiarity with quantitative and qualitative primary research methods; development of consumer panels or communities
Collaborate with sales and marketing to provide market insights and audience analytics for proposals, category approaches and client pitches
Write and create general presentations, case studies, and other brand messaging materials and strategies

Education Education

Bachelor’s Degree in Marketing

Washington State University

Bachelor’s Degree in Marketing

Skills Skills

Ability to manage a large number of projects with multiple components and make decisions relative to the project’s progress
Accountable for meeting expectations of on-time, on-budget, and error-free delivery
Quickly learn a client’s business, its category, target audience(s), and competitive landscape
Ability to effectively facilitate brainstorming and work sessions with internal and external teams
Able to construct proof-of-concept including soft and hard Return on Investment measures
Achieves desired outcomes in tough situations to build rapport and partnership across organization
Can articulate strengths and opportunities of direct reports and broader team
Creates teach and learn environment, by providing and being receptive to feedback

Create a Resume in Minutes

15 Strategist, Marketing resume templates

Read our complete resume writing guides

Marketing / Advertising Solutions Strategist Resume Examples & Samples

Collaborate across teams to create, design, package and launch new local advertising solutions, tapping a diverse portfolio of products including print, desktop, mobile, apps, custom content development, events creation, consumer engagement, and more. Manage the complete product roadmap and strategy
Focus on delivering the best and highest ROI advertising experience possible from a local news and information company, on both revenue and user experience sides
Define clear, concise product requirements and create simple specifications and parameters for clients and sales
Optimize impact of products on both revenue and user experience sides
Define, analyze and utilize metrics that inform and track the success of products
Craft cases assessing revenue and cost opportunity for new and existing advertising products; use analysis, best practices, traffic metrics, emerging trends and lessons learned from previous projects to produce superior advertising integrations across all TN Media products and platforms
Communicate product vision, strategy and execution details to stakeholders in written summaries and visual presentations
Review and analyze creative partnerships for enhanced solutions opportunities
Investigate advertising and marketing approaches and technologies, keeping us current with industry trends
BS/BA in related field
Knowledge/experience in multi-platform marketing and advertising, both on b2c and b2b sides most ideal
Ideal candidate has experience building proprietary advertising products and solutions for a developer or a publisher
5 years of sales and/or marketing role experience
Familiarity with digital advertising networks and ad-serving technologies
Ability to establish partnerships and relationships with inside and outside customers is essential
Demonstrated leadership skills, to include influence and persuasion
Exceptional analytical abilities and/or experience
Experience with Agile development or similar approaches a plus

Marketing & Consumer Insight Strategist Resume Examples & Samples

Evaluates the Hampton Roads marketplace media expenditures and collaborates with sales managers on key categories and prospects
Performs in- depth analysis of data to identify opportunities for categories and specific advertisers to increase their market share and incorporate the benefits of our entire integrated product suite
Develops ‘thought leadership’ in key categories (including but not exclusive): Automotive; Retail; Restaurants; Medical; Home Improvement and Legal. Include ancillary categories related to each key category
Correlates insights into potential implications for respective customers and communicates to sales managers and account executives alike
Understands audience based selling principles and how to apply audience analysis in conjunction with research data for creative executions and an overall media strategy focused on the customer’s return on investment
Collaborates with sales managers and account executives in customizing an insightful presentation for our customers
Participates in client presentations and insight meetings as an extension of the sales team
Assists in developing and executing unique station projects and event sponsorships
Collaborates with production team to ensure execution of customer’s business objectives in an effort to align the creative with the client needs and overall account strategy
Serves as a liaison between sales, marketing, digital and other departments as needed to move concepts and project forward
Position reports to Director of Sales
Demonstrated success in consumer related research and strategies
Strong understanding of digital products including SEO, SEM, Social, display, mobile
Minimum of 5 years’ experience in advertising, media and marketing
Must be detail oriented and able to hit deadlines
Management experience is a plus

Demand Marketing Business Strategist Resume Examples & Samples

Strong experience in relationship management, scoping, analysis, solution design – all utilized towards the implementation of operationally-efficient Analytics-driven solutions
He/she will have a deep understanding of using data and process rigor to identify and develop deep insights – and will have the communication and collaboration skills necessary to influence business partners to adopt, leverage, and integrate analytics into their day to day marketing processes
Specific B2B and Channel Marketing/Sales-led demand gen experience – working with media, retail channels, enterprise channels, and the direct sales force
Knowledge of Advanced Analytics as well as deep Commercial and Enterprise Marketing principals
A background executing Customer Segmentation strategies, ROI frameworks, Channel Partner measurement frameworks, Digital Marketing effectiveness, Lead Scoring and White space analytics in a B2B Technology industry will be critical success factors for this role
Spearhead all reporting requirements and deliverables for the AMS region
Proficient in Aprimo, QlikView, Salesforce.com and other automation applications
Bachelor's degree in a field that emphasizes quantitative methods (math, statistics, economics, computer science, etc.); computer science a significant plus
At least 8 years of work experience in delivering analytical solutions (Contact databases, Segmentation, CRM, and Marketing)
Demonstrated leadership skills and consulting skills. A background in leading global teams is preferred
Exceptionally strong quantitative & analytical skills required; a technology background that allows for a deep, detailed partnership with technology and data teams is a significant plus
Prior experience working with a data warehouse environment that provides the ability to merge web analytic data with additional behavior data (both online and offline) is a significant plus
Strong technical, analytical skillset (SAS, SQL, predictive modeling skills, R familiarity a plus)
Excellent communication & presentation skills along with interpersonal and influencing skills (at all levels internally, externally and cross-functionally)
Bachelor’s degree in IT, Engineering, Finance, Statistics or related field; an MBA or technical degree in related field is advantages
Other attributes and knowledge

Senior Strategist, Marketing Insights Resume Examples & Samples

Oversee and collaborate with Brand Strategist in development of brand sell sheets, research reports, competitive analytics
Write and create general presentations, case studies, and other brand messaging materials and strategies
Report on key syndicated releases including MRI, comScore, MPA 360
Develop category-focused POVs, decks and sell sheets
Access and analyze data across multiple systems and help train junior staff in data access
Collaborate with sales and marketing to provide market insights and audience analytics for proposals, category approaches and client pitches
Stay up to speed on and recommend measurement resources across digital, print, social, and video for The Atlantic
Manage relationships with external partners and vendors
Produce quarterly ad performance digital and print share of market reports for sales management
Perform regular competitive analysis for sales and marketing team
Write industry-facing thought leadership content on behalf of Atlantic Re:think
Recommend advertising effectiveness measures/methods for cross platform campaigns
Knowledge of media analytics platforms including MOAT, Comscore, Omniture, SimpleReach, Kantar, Neilsen, Comscore, Starch, MRI, Media Radar, Fusion, MPA 360, AAM
Exceptional writing skills coupled with a creative, unconventional mind
Familiarity with quantitative and qualitative primary research methods; development of consumer panels or communities
Experienced with cross platform advertising effectiveness methods
Great communicator and collaborator
Hands-on, organized, process and detail-oriented

Senior Strategist Campaign Marketing Resume Examples & Samples

A detailed understanding of our target customer and the journey they take from awareness to purchase
Thorough understanding a B2B Campaign: its key components and contributors to success
Understanding of the role that the different marketing and sales functions play in the customer experience (thought leadership, demand marketing, field marketing, partner marketing, sales, post-sales)
Ability to see the forest for the trees, while ensuring that the trees are growing. Understand the bigger objective and identify way to bring those objectives to life, while shepherding the progress of the components of the plan
Ability to work with and influence teams members from across the organization who’s input is critical to success of the plan

Strategist, Marketing Svc Maj Resume Examples & Samples

Work regularly and directly with assigned sales teams to provide marketing support for one or more business categories and Sun Sentinel/FPG products
Design, develop and present compelling marketing presentations in both written and multi-media formats in order to meet client needs and generate additional advertising revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis
Act as the primary point of contact for assigned sales teams, initiate and coordinate internal and external resources to plan and implement promotional efforts, materials and value added services to support advertiser marketing and communication efforts
Work with sales teams to leverage the Sun Sentinel Company’s diverse selection of products and services that will generate sales leads, new accounts and/or incremental revenue and media spending share among advertisers
Work with Marketing Managers, Marketing Research Analyst and internal research staff to identify opportunities to improve and maintain the accuracy and integrity of Sun Sentinel information and customer communication
Identify promotional opportunities and work with Promotion Manager to develop packages that generate incremental revenue
To be knowledgeable about business classifications through publications and industry news
Requires at least an undergraduate degree in marketing, advertising or communications and/ or at least 3-5 years related work experience in advertising/marketing industry
Computer literate & very comfortable with Microsoft Word, Excel, PowerPoint and Access. Must be proficient with the use of the Internet as a research tool
Understanding of technology & implications of various technological alternatives
Must possess knowledge and understanding of marketing, advertising, sales promotion, media and consumer behavior. Must be able to plan and organize multiple projects and assign priorities in order to meet deadlines
Must have effective leadership skills, work well with all levels of managers and employees, have solid communication and negotiation skills, and possess the ability to analyze situations and develop creative solutions

Marketing Digital Strategist Resume Examples & Samples

Require competency within the search and display function of the Marketing organization and the ability to integrate and coordinate internal and external resources
Provide input to the Marketing Digital Strategy Manager and Brand Director in helping develop Digital marketing communications best practices
Work closely with Marketing Digital Strategy Manager to develop strategy for BB&T brand advertising, as it relates to online advertising, social media and Email marketing
Require understanding of cross-channel integration, planning and analytics to deliver a consistent Brand experience from a client perspective
Possess ownership of process and policies related to marketing communication strategy and tactics
Manage relationships and problem-solving as they relate to campaign management, and emerge as an "expert" representing a business unit on cross-function process or project deliverables
Develop programs designed to increase exposure to BB&T's products and services among specific target segments via online advertising, Social Media and Email marketing
Day-to-day focus is on resolution of complex problems that arise in campaign management, where expertise is required to interpret corporate policies, guidelines or processes
Coordinate activities and cross-functional staff in the preparation of Digital advertising and marketing materials needed to meet business objectives. This also includes coordinating activities and support from advertising agencies and media partners
May supervise day-to-day work of junior-level employees, but will not have a formal management role
Maintain relationships with media and technology vendors that are strategically aligned with firm's goals
Stay abreast of developing digital best practices and industry news
Bachelor's degree with a concentration in marketing, communications, or business or equivalent education and related training
Five years of experience in digital marketing and advertising, social media and Email marketing
Strong quantitative, analytical, reporting and problem-solving skills, with aptitude for measuring results, identifying trends and issues, and recommending potential solutions
Proficient with Microsoft Excel (advanced formulas, pivot tables) and PowerPoint, and capable of producing actionable and insightful reports
Highly developed teamwork skills
Master of Science in Integrated Marketing Communications (M.S.) or Master of Business Administration (M.B.A)
Experience working on major brands

Marketing Digital Strategist Resume Examples & Samples

Work both independently and with digital marketing partners to plan and execute BB&T email communications, paid search and display advertising
Develop programs designed to increase exposure to BB&T’s products and services among specified target segments via online advertising and owned web experiences
Manage projects and campaigns to coordinate cross-channel integration, planning and analytics among key stakeholders for customer lifecycle engagement, demand generation and acquisition programs
Manage stakeholders and resolve problems that arise during plan development and tactical implementation; be the subject-matter expert and digital-marketing champion for the organization
Produce ongoing analytics performance reports for program/campaign optimization and accountability
Maintain relationships with media and technology vendors that are strategically aligned with the firm’s goals
Stay up-to-date on digital best practices and industry trends, and keep the Marketing organization updated about them
Bachelor’s degree with a concentration in marketing, communications, business or equivalent education and related training
6+ years of experience in email marketing and digital advertising
Experience with marketing automation and/or email marketing software such as Marketo, Silverpop, Eloqua or Exact Target is essential
Strong quantitative, analytical, and problem-solving skills, with aptitude for measuring results, identifying trends and issues, and recommending potential solutions
Highly developed interpersonal and teamwork skills
M.S. Integrated Marketing Communications or M.B.A
Experience and/or familiarity with analytics software such as SiteCatalyst and Radian6
Knowledge and understanding of CRM systems, like Salesforce.com

Senior Strategist Campaign Marketing Resume Examples & Samples

Build the marketing plan(s) that will drive the bookings target for your segment
Develop, in conjunction with members of a virtual team representing all the marketing functions, campaigns that will drive interest, engagement and conversion
Understand the KPIs and metrics for each of the marketing channels contributing to a plan and know when plans are under-performing. Lead the v-team in identifying areas of weakness in the plans in order to course-correct
Provide thorough reporting on the results of the marketing plans to ensure transparency and enable action
Understand and manage the budget spend needed to deliver the marketing plan; identify opportunities for greater efficiency and improvements in ROI

Senior Strategist of IT Marketing Resume Examples & Samples

Strategy of Competitor and benchmarking of industry analysis
Product marketing strategy considering market trends, customer and competitor moves
Product and key feature positioning, go-to-market planning, and public launch of Huawei IT infrastructure solutions and customer devices that leverage Huawei IT
In-depth analysis/research/development of global cloud market to provide commercial value proposals and consulting
Conduct market research and customer surveys on products value
Creation of Value Proposition/arguments for offerings and products
To develop new business opportunity, and push forward
Cooperate with customer and Analyze medium/long-term needs of customer. Join or give proposal to product Planning team, Ensure that the roadmap addresses the complete customer need
Support the breakthrough of global IT market, directly responsible for the local marketing events, go-to-market execution
General knowledge of IT field, deep understanding of IT / Internet industry, and market operating rules
8 years or more experience in well-known IT company technical marketing operation. Experience in making great product strategies and pre-research plans
Excellent communication and motivation skills, good interpersonal skills
Excellent research, communication, lecture and document design skills
Quick perception in knowledge of new fields
At least one of following experience: Skilled in IT, such as Datacom, IT consultant, IT integrated, solution design …
Market and technology knowledge to evaluate business opportunities
Understanding customer business and organization process and how to contribute to customer’s success

Modern Marketing Project Strategist Resume Examples & Samples

Annual planning and quarterly adjustments
Campaign asset creation and in market delivery
Receipt and communication of in-campaign reporting and analytics
5+ years in marketing operations work

Marketing Segment Strategist Resume Examples & Samples

Under general direction and guidance from the Director, manage the development, implementation and execution of the Segment Strategic Business Plan
With managerial direction, provide strategic support to the LOB Specialist in the development and implementation of the Segment Marketing Plan.. This position is a liaison between Marketing Product Specialists in order to successfully integrate appropriate Lines of Business (LoB) to capitalize on segment opportunities, and it helps ensure product lines are positioned to service client needs and identify any gaps
Provide expertise, knowledge and leadership in developing strategy with the appropriate Segment Council. Stay abreast of economic, regulatory, social, cultural, regional and competitive data in order to incorporate into the appropriate segment strategy
Recommend resource allocation plan to LoB and/or segment based upon relative value and profitability
Develop, implement and analyze tracking and measurements to determine the success of the segment based initiatives designed to impact organic growth. Work closely with Analytical Marketing Solutions (AMS) to reach this desired objective
Identify segment or regionally based segment specific opportunities through comprehensive research and analysis to develop/implement strategic initiatives designed to impact organic growth
This position serves as the “voice of the client” both internally and externally for the assigned segment. As the “voice of the client” develop and implement internal and/or external segment based strategies and initiatives
Develop and implement internal and/or external segment based communications based on strategies and initiatives
Coordinate cross functional strategies or initiatives within Segment Councils. Work closely with other Segment Strategists
Interface with Executive Management and Senior Leadership teams, serving as the Marketing representative on various cross-functional teams and task forces
Bachelor's degree in business, marketing or related discipline or comparable education and related training
A minimum of seven years of experience in financial services, with experience in sales, marketing, product management, and marketing research
Ability to work independently and within a team
Ability to think strategically and maintain a long term strategic focus
Ability to interact and influence the executive decision making process
Strong analytical /problem solving skills
Strong PC skills
Exceptionally high level of interpersonal skills
Graduate degree in Marketing

Senior Strategist Campaign Marketing Resume Examples & Samples

Develop the strategy to influence and create an integrated global campaign that spans from brand to demand for your market segment
Create a master brief that guides the channel leads in innovative ways to generate inquiries, engagement and leads
Partner with regional leaders to develop a global strategy for your segment
Understand the KPIs and metrics for each of the marketing channels contributing to a plan and know when plans are under-performing; lead the virtual team in identifying areas of weakness in the plans in order to course-correct
Be a strategic thinker: leverage qualitative and quantitative research to drive audience insights to develop strategy
Be customer-driven: have a detailed understanding of our target customer and the journey they take from awareness to purchase
Story-telling: know what it takes to bring a message strategy together in a way that tells a clear, engaging story around Adobe’s value proposition
Thorough understanding of a B2B Campaign: its key components and contributors to success
Channel knowledge: understanding of the role that the different marketing and sales functions play in the customer experience (thought leadership, demand marketing, field marketing, partner marketing, sales, post-sales)
Ability to see the forest for the trees while ensuring that the trees are growing: understand the bigger objective and identify way to bring those objectives to life, while shepherding the progress of the components of the plan
Influencing skills: ability to work with and influence team members from across the organization who’s input is critical to success of the plan

Marketing Campaign Strategist Resume Examples & Samples

Demonstrated ability to develop strategies and create communications that achieve business goals
Demonstrated ability to meet deadlines and implement projects/campaigns
Clear and concise oral and written communication skills
3-5 years of experience in marketing or communications related field (marketing leadership, project management, business strategy, etc.)
Bachelor’s Degree in marketing, communications or related field
Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint
Experience working with copywriters, graphic designers, and print/email/phone vendors
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare, pharmacy and/or clinical concepts and conditions
Experience in a results-oriented marketing and communications environment
Master’s Degree in marketing, communications or related field

Marketing / E-commerce Strategist Resume Examples & Samples

Prepare for, conduct and follow-up on strategic, personalized consulting sessions with 30-45 clients, advising them on all aspects of their marketing programs, including best practices and implementation with a high degree of quality
Be cross-trained to deliver full service implementation & execution services, application training and deliverability consulting as needed
Write blog posts and/or create conference sessions
Research industry trends to stay up-to-speed and successfully support clients and collaborate with team members on how to best support clients
Stay up-to-date on Bronto platform changes/new features
Track all activities in PSA tool and document all client interactions
Tackle ad hoc assigned initiatives/projects
Potentially train new hires
Identify (and potentially execute on) ideas to improve offerings, create efficiencies
BS/BA degree
3-5 years of experience in retail marketing or email marketing
Experience with email service provider (ESP) application or email marketing platforms
Excellent verbal and written communication skills, along with project management and interpersonal communication abilities
Ability to develop professional plans, documents and presentations for senior-level executives within client organizations
Proven experience with strategic thinking and complex decision-making
Experience with web-based applications, ability to train and fully comprehend applications and solution from a technology perspective
Self-motivated with passion for online marketing, understanding of marketing principles and ability to perform under pressure
Ability to multi-task and manage client relationships
Ability to work in a collaborative team environment
Must exhibit core competencies of customer focus, initiative, productivity and quality

Marketing & Engagement Strategist Resume Examples & Samples

5+ years of progressive responsibility in digital marketing and content distribution
Experience with online marketing channels such as social media, video advertising, display advertising, and search engine marketing
Track record of managing and optimizing online traffic growth from multiple sources including, direct traffic, search marketing, banner ads, affiliates, social, and email
Experience providing insight to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
Experience defining and delivering data reporting that supports the analytical needs of the team
Excellent project management skills, including work prioritization and planning
Proven track record collaborating successfully with internal and external teams
Strong creative, conceptual and communication skills
Ability to think strategically while staying on top of tactical execution
Experience partnering with media organizations

Senior Marketing / Brand Strategist Resume Examples & Samples

Creating marketing strategy briefs that drive creative development and providing strategic creative feedback
Providing guidance to business units to develop consumer marketing strategies and optimal product and service positioning to meet business needs
Collaborating with Market Research to guide development of market research stimuli
Interpreting and applying market research insights into marketing strategies
Working with marketing and media partners to design integrated marketing plans
Creating digital/social/content strategies to drive attract consumers
Setting marketing measurement plans; working with analysts in results and implications
5 years related work experience in a marketing role
Proven ability to translate market research findings, consumer insights, and campaign results into actionable marketing strategies
Excellent verbal, written and presentation skills; able to present ideas/perspectives in visual and convincing way
Understands brand marketing, acquisition and/or retention marketing and has experience developing successful campaign strategies that have been deployed in market - specific digital/social/content marketing experience necessary
Baseline understanding of market research methodologies and segmentation approaches
Ability to be adaptable and manage ambiguity

Strategist, Marketing Resume Examples & Samples

Accountable for the development of communications to our partners, serving as the SME on our partners’ businesses and verticals and owning multiple specialized areas
Proactively asks questions related to business needs by identifying meaningful opportunities to impact selling message or client team needs
Owns relationships with client teams
Accountable for communications to inform and influence Senior Leadership, both at Alliance Data and with our brand partners
Demonstrates a commitment to evolving and advancing each individual team members contribution and success
Bachelor’s Degree in Marketing, Strategy, Business or similar field required; Master’s preferred
Ability to manage a large number of projects with multiple components and make decisions relative to the project’s progress
Accountable for meeting expectations of on-time, on-budget, and error-free delivery
Ability to partner effectively with a variety of individuals on all organizational levels, fully tailoring approach to fit needs, serving as a marketing and communications consultant to internal and external partners
Quickly learn a client’s business, its category, target audience(s), and competitive landscape
Must be able to work with major sources of data and information about a client or prospect’s category, competitors, and consumer trends to uncover business insights
Able to construct proof-of-concept including soft and hard Return on Investment measures
Achieves desired outcomes in tough situations to build rapport and partnership across organization
Must be invested in the development of associates and their continued success
Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with all applicable laws

Campaigns Strategist, N.A Marketing Resume Examples & Samples

Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results
Content and Messaging: Develop content to support online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
2+ years in SaaS software marketing, preferably at a small company or startup
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment

Marketing Channel Strategist Resume Examples & Samples

Partners and effectively collaborates with key program stakeholders (Marketing, Marketing Technology) and channel constituents (Channel Owner, Channel Leads, Channel Subject Matter Experts) in identification, documentation and delivery of key Decisioning Program capabilities into channels (including but not limited to channels, teller, interactive voice response, contact center, platform, automated teller machines/video teller machines, digital, and emerging channels)
Gathers key requirements, dependencies, and operational needs of all relevant roles, functions and capabilities within channels
Reviews, prioritizes, and recommends features, functions, and process improvement needs to Decisioning Program leadership team on behalf of the channels
Assists in the definition, implementation, and delivery of Decisioning Program outcomes, measurements, and insights on behalf of the channels
Contribute to the system implementation process (i.e., recommend release timelines, release themes, etc.) for key supporting technologies and systems utilized by channels
Analytical skills; ability to develop plans which are data and research driven, founded in strong assumptions, and which have a positive return on investment
Extensive planning skills; ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives

Senior Strategist, Marketing Resume Examples & Samples

Transform project requests into strategic briefs, synthesizing consumer insights and business strategy into a singular strategic idea for the Creative Team to concept from
Work with Integrated Marketing team to bring programs to life strategically
Guide creative development process with strategy and insights to ensure breakthrough work
Help operationalize the brand strategy cross-functionally to ensure all teams share a common understanding of our positioning and vision
Enforce brand guidelines by implementing process and playbooks across the company
7+ years of strategic planning experience at an agency
Extensive background writing creative briefs
Strong experience working with insights/research teams
Passion for culture and creativity
Highly collaborative, able to influence without formal authority
Must be able to build bridges between creatives and business owners
Ability to articulate a confident point of view on the consumer, industry trends, or communication platform

Campaigns Strategist, N.A Marketing Resume Examples & Samples

Content and Messaging: Work with content strategist to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage. Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area
Ongoing Campaign & Event Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, events - to engage prospects and accelerate close process
7+ years in a demand generation or B2B marketing role
2+ years in SaaS software industry

Digital Strategist, N.A Marketing Resume Examples & Samples

Architect an integrated prospect experience across content, assets and inbound/outbound tactics, including paid media, SEO, SEM, nurtures, social and syndication
Ensure campaign objectives align business priorities across marketing channels and deliver on financial and pipeline growth goals
3-5 years experience in digital marketing (strongly prefer a focus on integrated demand generation)

Senior Strategist, Marketing Resume Examples & Samples

Partner with our New Business Sales Team to understand the business needs of key new business prospects, collaborating to design selling and marketing strategies and weave a compelling sales story
Partner with the Client Sales Team (Account Managers) by consulting during strategic account planning, by developing and delivering selling messages for new ideas/strategies and through the renewals of our key client relationships
Play a leading role in designing optimal cardholder benefits and marketing strategies for our newest clients, and partner with our Client Sales Team to refresh cardholder benefits and marketing strategies as needed within our existing credit programs
Identify new and existing portfolio opportunities and provide viable marketing strategies, solutions and communications plans that meet prospect/client and business goals
Create and deliver proposals and presentations that capture and convey quantifiable business value for our clients and prospects
With marketing partners, review outcomes of completed proposals, projects and campaigns to assess effectiveness; constantly seek opportunities for process improvement and optimization
Synthesize efforts and crystallize opportunities to leverage insights across client and marketing analytical areas and share best practices amongst our New Business Sales and Client Sales teams
Promote the ideal deployment of capabilities, CRM/marketing strategies, and Alliance Data products and services
Maintain industry knowledge through actively developing credible and strategic relationships with industry experts and conducting industry research
Create library of relevant, actionable proof points (including analytics, research and industry trend driven insights) to support selling stories
Education: BA/BS degree in Marketing, Sales, Business, or equivalent education/and or related experience. MBA or Business Related Advanced Degree preferred
Eight to ten years of credit, loyalty, marketing and/or consulting experience
Proven track record of selling ideas, strategies and solutions
Strong working knowledge of private label, co-brand and/or commercial credit program marketing strategies
Advanced knowledge of general marketing and credit marketing concepts and principles (segmentation, credit card benefits, offer strategies, testing strategy, strategies to drive co-brand partner and external spend)
Proven ability to think creatively and strategically, providing big ideas and innovative approaches
Knowledge of multi-product and multi-channel marketing concepts and principles
Consultative selling mindset with a demonstrated ability to analyze prospect and client businesses needs and create winning selling and marketing strategies and selling stories to meet those needs
Skilled at delivering the story and “selling” concepts, through excellent communication skills and an aptitude for delivering presentations to C-level executives
Demonstrated capacity to leverage data (analytics, research, industry trends, financial modeling) to build proof points necessary to support selling stories, including the ability to obtain, interpret and explain results
Ability to quickly explore and understand the different credit program verticals that support a credit program (including but not limited to apparel, hard goods, high frequency merchants, travel and entertainment and other) and adjust the strategy and story to fit the vertical
Vertical expertise a plus in travel and entertainment or affiliate co-branded programs
Professional demeanor with superior interpersonal and communication skills, including the ability to build collaborative relationships, influence others, effectively lead discussions and be a strong negotiator
Excellent project/time management skills and the ability to multi-task and maintain composure in a fast paced environment
High-energy, make-it-happen attitude
Alliance Data offers a competitive salary and a comprehensive selection of benefit options including 401(k)

Strategist, Marketing Svc Maj Resume Examples & Samples

Prepare and perform monthly, quarterly and annual planning sessions with sales management & sales representatives to identify and grow digital target accounts
Work with the Digital Operations Director to develop and execute strategies that allow us to capitalize on new technology, products and revenue shares /vendors to
Minimum of 5+ years of digital marketing experience
Minimum of 3+ years of experience in training, coaching, motivating within a sales marketing organization
Superior Project/Process Management experience
Experience developing and presenting strategic plans & budgets as well as complex advertising campaigns
Demonstrated experience in fostering effective cooperation between senior level managers as well as individuals and teams through personal example
Superior Time and priority management skills and the ability to help manage these skills for others involved in projects
Solid business orientation & knowledge of the Interactive/Digital industry
Strong MS Office skills and excellent analytical, verbal and written communication skills