Manager, Digital Marketing Cover Letter

I submit this application to express my sincere interest in the manager, digital marketing position.

In my previous role, I was responsible for leadership and direction across multi-channel growth strategy based on needs and efficiency: SEO/ASO, SEM, DSPs, social paid/earned.

Please consider my experience and qualifications for this position:

• Master problem solver who consistently approaches management with solutions
• Bias toward action and strong sense of urgency
• Have a strong sense of responsibility and customer service
• Have understanding of development work-flows
• Work predictably with documentation and processes
• Knowledge of changing online marketing environment
• B2B marketing or digital customer experience management
• Strong communication and planning skills to rapidly prototype and demo concepts to executive leadership and other key stakeholders to secure buy-in

Please consider me for the manager, digital marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for frequent training session on our social media platform to new incoming employees and support their operation needs.

My experience is an excellent fit for the list of requirements in this job:

• Work with internal and external resources to design, build and update site content
• Strong experience and familiarity with Eloqua and its integration across various digital platforms
• Deliver a marketing programme that increases loyalty and spend whilst managing costs
• Grow our customer database whilst increasing yield from existing customers
• Improve KPIs and business feedback
• Work closely with Retail Operations around in store campaigns and POS materials
• Have relative experience in retail Digital Marketing
• Have knowledge of CRM technologies including, Google Analytics and data led sources

Please consider me for the manager, digital marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for recommendations where appropriate to improve campaign performance, whether through social outreach, paid media or CRM activations.

My experience is an excellent fit for the list of requirements in this job:

• Willing to work in a fast paced start up environment and roll-up sleeves where necessary
• Forward-thinking and try anything attitude to get this brand where it needs to be
• Experience driving business requirements through an Agile Development work cycle
• Overall digital traffic
• Social Media growth
• Facebook Likes growth
• Experience of email marketing and marketing automation systems
• Good knowledge of Google analytics and understands advanced online analysis

I am excited to be applying for the position of manager, digital marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for expertise and advice/direction to the channel marketers to exploit all elements of the existing digital toolkit (website, emails, social media, webcasts, SEO, PPC, etc) as well as to introduce new opportunities to maximise the digital amplification of our brand and content.

Please consider my qualifications and experience:

• Able to initiate
• Relevant digital marketing experience (preferably from industry / B2B environment)
• Expert knowledge of Google Analytics and other monitoring tools
• Result-driven, reliable, accurate in analysis and reporting
• Inquisitive and ready to learn by asking
• Interested in new technologies and digital innovations, looking for process innovation
• Technical knowledge of content management systems, 3 tier architecture systems and HTML
• Experienced in the art of storytelling via the discipline of script writing for video and animated experiences

In response to your job posting for manager, digital marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for social media impact analytics and be able to determine measurable outcomes and return on investment.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong communication, grammar, and interpersonal skills
• Success in utilizing analytics to provide strategic recommendations and drive concrete action
• Strong eye to create high-caliber digital content
• Intense attention to detail without compromising speed in execution
• Experience building and managing business models, defining customer & market segmentation, and setting pricing
• Define resort’s digital marketing initiatives based on market needs
• Identify and evaluate new digital marketing platforms that would value-add to the resort’s presence and operations
• Plan and execute digital marketing campaigns based on resort marketing calendar