Consumer Marketing Cover Letter

Please consider me for the consumer marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for secretarial, administrative and project support to the Brand, Advertising, Programs Manager and other Marketing team members.

Please consider my experience and qualifications for this position:

• Background in marketing execution or campaign management across all channels with a strong focus on digital innovation and asset creation
• A self-motivator who takes initiative when faced with a challenge
• A flexible team player with a positive attitude who is comfortable working in dynamic environment
• Superior written & oral communications skills
• Identify & leverage consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments
• Participate in conceptualization, manage execution & evaluation of these initiatives end-to-end project management
• Coordinate and work with the local Business Units, Product and Expert Sales teams to develop external communications (social and traditional) around corporate news, announcements, product launches , to demonstrate our leadership in the payment space, build corporate reputation and support the business
• Growth Mindset and Innovative Approach

I would like to submit my application for the consumer marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for advice and counsel on RBC Sponsorship guidelines, marketing and advertising standards, and Social brand strategy to internal and external stakeholders.

Please consider my experience and qualifications for this position:

• Experience in food related marketing and advertising with a retailer or wholesaler preferred
• Experience developing integrated sales plans and driving results for the supermarket industry preferred
• Demonstrate superior skills in brand management, marcom & media 360 campaigns
• Proven track record in leading highly-performing teams
• Possess high energy/drive and can-do attitude
• Strong planning and project management capabilities that drives short and long term execution
• Experience in agency management and managing multiple agency partners
• Experience analyzing, reporting and presenting results

I submit this application to express my sincere interest in the consumer marketing position.

In my previous role, I was responsible for strategic leadership for all marketing activities across Middle East and Africa including brand marketing, digital and influencer marketing as well as consumer insight.

Please consider my qualifications and experience:

• Marketing and/or media experience
• Passion for the MTV brand and culture
• Willingness to roll up sleeves and get the job done—jump into a fun, fast-paced culture
• Adaptable to change with a flexible and co-operative approach
• Positive and innovative attitude
• Broad-based experience in all aspects of managing an organization, including finance
• Experience with primary and secondary market research including copy testing
• Consumer marketing, advertising, and consumer media experience

I submit this application to express my sincere interest in the consumer marketing position.

In my previous role, I was responsible for day-to-day and developmental leadership to a diverse group of marketing professionals tasked with managing the various marketing channels.

Please consider my experience and qualifications for this position:

• Experience in online marketing, marketing analytics, or publishing
• Willingness to learn new systems, such as Brandwatch, AudienceView, Hitwise, and in-house reporting tools
• BS/BA Bachelors in Business Administration, Marketing, Travel and Hospitality or Communications an asset
• Be fluent in English (C1+/IELTS 7+)
• Have affinity with the beauty/skincare market
• Experience providing direction to marketing partners and agencies
• Comfortable with public speaking and public interactions
• Able to work after hours and on various weekends to monitor social media communities

I submit this application to express my sincere interest in the consumer marketing position.

In my previous role, I was responsible for brand Marketing & Category teams post-campaign feedback to enhance future development of our digital campaign standards.

Please consider my qualifications and experience:

• Influencer Marketing – knowledge of blogger outreach programs
• Digital Strategy - Understand the digital ecosystem and the role of content in supporting search, advertising, social media, and marketing automation activities Paid Media – understanding how paid media campaigns work and the different types
• Social Media/Strategy – Basic understanding of all social platforms and their terms of service
• Experience in the Consumer industry preferred
• Experience marketing to B2B and B2C channels
• Experience creating and executing a strategy to obtain a specific revenue and margin goal through the sale of a product to a targeted customer
• Experience creating and managing lead generation campaigns
• Experience creating, forecasting, and managing a budget