Online Marketing Job Description
Online marketing
provides general support to the Marketing team as needed with Excel/database and digital asset management based projects.
Online Marketing Duties & Responsibilities
To write an effective online marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included online marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner and collaborate effectively with internal partners such as Creative Services and the Enterprise Digital Team to coordinate the execution of digital marketing programs including SEM, SEO, social, display advertising
Minimum 5-6 years paid search (SEM) experience required
Lead cross-functional projects to improve online Test and Learn campaign measurement capabilities and processes
Create sales tools and materials including collateral, case studies, white papers and other thought-leader content, ROI models
Ensure Search and Display Marketing initiatives are "on brand" with merchandising, promotional, and overall business strategy
Work in conjunction with ADA’s Digital Sales team on marketing drivers to complement retail promotions with online retailers streaming and subscription services
Construct community/fan-building initiatives
Build and maintain relationships with instructors, deans, administrators, and key contacts throughout Christian higher education
Oversee display at selected academic, consumer, and education technology conferences
Analyze and evaluate the effectiveness of sales, marketing, costs, and results
Online Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Online Marketing
List any licenses or certifications required by the position: SPHR, PHR, CRM, PMP
Education for Online Marketing
Typically a job would require a certain level of education.
Employers hiring for the online marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Economics, MBA, Advertising, Statistics, Math, Business/Administration
Skills for Online Marketing
Desired skills for online marketing include:
HTML
Microsoft Excel
Excel
Experience with A/B
SEM
SQL
Traditional and digital media and its competitive landscape
CSS
Facebook campaign management tools
MS AdCenter
Desired experience for online marketing includes:
Background in online retail/fashion industry preferred
Strong decision quality and problem solving
Must have bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline, plus 7+ years of experience analyzing data, drawing conclusions and making recommendations required
Must have a Bachelor’s degree in Marketing, Advertising or related field
Bachelors degree in Marketing or related required
3 to 5 years professional background in marketing - agency or client side
Online Marketing Examples
1
Online Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of online marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for online marketing
- Track, measure, and report on campaign performance on a daily, weekly, and monthly basis using Excel and Google Analytics
- Manage BNA Software marketing automation system, including the HTML templates
- Manage day to day communication with third party vendors and key partners
- Manage and optimize campaigns to deliver on performance metrics and budget
- Support day to day communication with third party vendors and key partners
- Manage and develop internal team, external agency relationships
- Be the main day-to-day contact for a number of C-4 Analytics clients
- Use Google Analytics and AdWords to review clients’ web traffic, pitch strategic campaigns and report on progress
- Manage all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting
- Requires ability to work with cross-functional teams to ensure success
Qualifications for online marketing
- Must be detail oriented and exhibit a commitment to follow-through on all projects
- Professional demeanor - ability to interact with people in all levels of organization
- Degree in marketing, merchandising, technology or business related field is a plus
- Experience with multi-channel business preferred
- As a digital native define and own all key metrics to measure the performance of all digital campaigns to allow constant optimization
- Deep knowledge of the online media landscape (B2B & B2C) including online media planning, online display campaigns, research tools and online benchmarking experience (online pricing, price analytics tools )
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Online Marketing Job Description
Job Description Example
Our growing company is looking for an online marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for online marketing
- Campaigns include all aspects of paid search, website maintenance, social media and online reputation
- Work with the Creative and Content teams to consistently improve client websites for optimal success and to better serve overall digital strategy
- Work with third parties such as a web provider platform to make sure our strategies are carried out
- Create client-facing monthly reports on all aspects of C-4 Analytics campaigns
- Run weekly meetings to update clients on cumulative progress
- Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks such as Google, Yandex, Bing, and Facebook
- Identify and test new and innovative growth opportunities to deliver on CPA goals in multiple markets and languages
- Identify opportunities to create new content and functionality on our e-commerce site
- Collaborate with design team to create new website content that fully embodies the brand
- Work closely with development team to write user stories and requirements, and oversee the implementation and QA of new content and functionality of the site
Qualifications for online marketing
- Experience with Omniture and CRM experience a plus
- Working knowledge of key social platforms (Facebook Twitter, Instagram, Tumblr, Vine and Snapchat) and reporting tools (Facebook Insights, Hootsuite, Google Analytics )
- Have 3+ years of experience in online marketing communications
- Have diploma/degree in Communications, Marketing, or related discipline
- Be a self-motivated individual who has the ability to deliver results within a large organization
- Have great time management skills
3
Online Marketing Job Description
Job Description Example
Our company is looking to fill the role of online marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for online marketing
- Assist with general online marketing initiatives, which could include SEO, social media, and promotions
- Quantitative assessment and continuous optimization across digital advertising channels
- Develop and manage monthly advertising budgets
- Research, vet, and launch new advertising initiatives and partnerships
- Cross-functional collaboration with the Finance department to manage and track advertising expenses
- Work across marketing, product management and other internal resources to analyze product and marketing goals to ensure proper development of BNA Software and STF websites
- Spearhead the search engine optimization (SEO) efforts and project(s) for BNA Software and STF websites based on industry best practices
- Serve as a web information resource for the business unit
- Work with marketing management to support the company’s social media strategy as applicable to the BNA Software’s public websites
- Work with marketing management to manage the execution of the company’s blog(s) by managing the technology tools utilized to produce the blog(s)
Qualifications for online marketing
- Have a creative spark!
- An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization
- Proven ability to create advanced reports (pivot tables, ) and analytical charts and outputs
- Knowledge of web analytics tools such as Google Analytics and Responsys preferred
- Knowledge of mobile media, affiliate marketing, display media, native advertising and the Facebook advertising platforms
- Deep knowledge and understanding of global ad platforms (Google, Facebook, Bing)
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Online Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of online marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for online marketing
- Develop and execute measurable demand generation programs that drive revenue through direct and indirect sales teams (including partners), common campaign structure and elements
- Work with product, marketing, and sales leaders to develop and shape campaign themes and strategy on a multi-quarter basis
- Evaluate, select and manage outside vendors that contribute to online marketing and demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers
- Develop website team and resources to ensure that site traffic can be converted into known leads through a best-in-class online experience
- Develop and execute new email marketing and social campaigns
- Support the planning and execution of marketing strategy for the international selling team
- Analyze and report marketing campaign metrics
- Coordinate the execution of webinars, measure and optimize their impact
- Identify topics and work on delivery of seller education materials to drive new business from international sellers in the EU
- Work with selected set of sellers to help them grow sales
Qualifications for online marketing
- Fluency in English, and native reading/writing skills in a European language highly preferred
- Minimum 2-3 years experience in top of funnel advertising to drive both brand lift and performance/conversion
- Knowledge and understanding of global display, creative, tracking, and social advertising platforms
- Deep knowledge and understanding of global ad platforms (Google, Facebook, Bing, ) and local ad platforms (Baidu, Qihoo)
- Fluency in English and native fluency in Chinese (to work with relevant partners in market)
- Minimum (1) year related experience in online marketing, journalism, or social media
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Online Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of online marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for online marketing
- Oversee various tests for landing pages, ad copy, bid strategy, and other areas to drive growth in SEM campaigns
- Support planning, creation and execution of online marketing deliverables to include email, webinars, and web optimization for lead generation support
- Use Marketo platform for email, nurture campaign automation and lead scoring
- Maintain data quality and segmentation within SFDC and Marketo
- Support corporate webinar program for increased lead qualification, education and awareness
- Manage internal and external newsletter development and distribution
- Expand knowledge of basic online marketing tools, trends and best practices
- Monitor demand programs with Online Marketing Manager, to recommend changes and improvements for increased performance
- Maintain SalesForce campaigns to track leads generated from outbound and inbound marketing campaigns, and upcoming events.
- Coordinate unique URL creation with the web team for electronic banner ads and eTocs which assist in analyzing ad performance and lead generation
Qualifications for online marketing
- A passion for learning new technologies and staying abreast of best-practices
- Minimum 3 to 4 years experience in online project coordinator or similar capacity
- Thorough knowledge of project management concepts & techniques
- Co-ordinate the creation / update of training material for web administrators ( preferably video content
- Experience in mobile marketing, app promotion and/or remarketing a strong plus
- Keen design eye, with the ability to adhere to luxury brand guidelines