Public Relations & Marketing Job Description
Public Relations & Marketing Duties & Responsibilities
To write an effective public relations & marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations & marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Public Relations & Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Public Relations & Marketing
List any licenses or certifications required by the position: P/SL
Education for Public Relations & Marketing
Typically a job would require a certain level of education.
Employers hiring for the public relations & marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Public Relations, Journalism, Business, Education, Business/Administration, Communication, Advertising, English
Skills for Public Relations & Marketing
Desired skills for public relations & marketing include:
Desired experience for public relations & marketing includes:
Public Relations & Marketing Examples
Public Relations & Marketing Job Description
- Oversee the development, effective implementation, tracking, evaluation and necessary revision of an integrated communications plan
- Strategize and oversee all PR efforts and proactively build and maintain media relationships
- Develop, execute and oversee effective media strategy and relationships raising public awareness
- Strategize, guide and oversee Online Marketing activities, social media and digital engagement strategic efforts
- Serve as a partner to the leadership of all program services/operations/departments
- Work with Global Communications and Marketing
- Serve as media spokesperson for the organization
- Lead the team that develops communication materials
- Lead the PR and Marketing teams
- Manage and update the company's web site with new content, including, but not limited to writing news stories, posting multimedia and interfacing with departments
- Must have some office experience (working with phones, filing, typing and general clerical)
- Must have effective interpersonal skills and the ability to interact with all levels of management
- Must be able to file and organize materials
- Must be able work under strict time constraints and meet deadlines
- Must be able to work screenings, premieres, events and meetings
- Must be tactful in resolving problems
Public Relations & Marketing Job Description
- Draft corporate press releases
- Create copy for company sales materials
- Develop and execute an ongoing program to secure appropriate artwork and photography of ANC's installations for use in promotional material
- Participate in the company's response to RFPs, including providing appropriate written communications
- Oversee marketing messaging, brand creation, collateral, print, online, social and CRM advertising, photography, video, and content development in accordance with ski area brand guidelines
- Lead year-round messaging calendar, content and execution via social media, CRM, and web with Digital Specialist’s assistance
- Devise and implement campaigns supporting growth and performance of key functions incl
- Own timely and on-budget delivery of marketing and PR year plans
- Oversee planning, production and distribution of publicity materials including monthly highlights, press kits, releases, tune-in and sales reels and affiliate promos
- Plan and forecast marketing and PR budgets
- Experience in fashion, footwear and/or action sports required
- Basic computer skills, Microsoft Office programs and Photoshop
- The successful candidate will demonstrate a strong work ethic, exceptional organizational skills to balance projects across multiple departments, and be Internet savvy
- Bachelor’s degree in communications, journalism, marketing, or public relations a plus
- Organization and effective communication is vital
- Ability to work nights and weekends frequently in the winter and occasionally in the summer
Public Relations & Marketing Job Description
- Writes and proofreads copy for additional marketing and communications initiatives
- Reviews and analyzes pertinent communications data to help develop communications strategies and key themes and messages
- Researches and monitors industry trends
- Support digital marketing and public relations strategy for the digital business, coordinating efforts across the company to identify synergies and media opportunities
- Work closely with cross-functional company teams to identify marketing and press priorities across editorial, product and partnership initiatives
- Serve as main point of contact for digital brand team to review all press materials and align marketing synergies for all SLS priorities
- Develop multi-platform marketing campaign strategies to support launch of new products, content features and partnership efforts
- Leverage internal and external talent to grow Scripps Lifestyle Studios in front of key industry and trade audiences
- Keep up to date with SNI digital competitive positioning and spearhead communication efforts for both internal and external audiences
- Identify industry recognition programs and nominate relevant content, product or personnel for consideration
- Excellent oral and written communication skills are critical
- Junior status or above working toward a degree in Journalism, Communications, Public Relations, English or Business
- College degree or pursuance of college degree preferred, especially in marketing, business, or journalism fields
- Basic computer skills, including competence with Microsoft Office
- Basic understanding of marketing concepts and practices
- Bachelor’s degree with strong emphasis on journalism, public relations or related field preferred
Public Relations & Marketing Job Description
- Initiates print production orders for NCH in-store marketing elements
- Partners with digital marketing team to create patient biographies for NCH digital co-branded landing page
- Partners with social media team to create a fully integrated media plan for NCH on Facebook, Twitter, & Instagram
- Proofs all NCH marketing campaign collateral & assets
- Develops communications for internal and external partners regarding the NCH campaign as needed
- Coordinates products and gift cards for PR opportunities to support key seasons/businesses
- Creates and maintains a monthly PR calendar to help support internal planning
- Assists marketing strategy team as needed
- Write press releases, articles, blogs, speaker proposals, website content, brochures and other marketing/PR-related materials
- Monitor all forms of media – online, social, and print
- Extensive knowledge of Associate Press style
- Basic design skills preferred
- You must be headed into your senior year of college or a recent college graduate
- Support relationships with PR vendors and other resources
- Schedule and coordinate speaking engagements, media/analyst briefings, media trainings, and other events
- Support the development and maintenance of project tracking reports and success metrics
Public Relations & Marketing Job Description
- Collaborate and partner closely with cross-functional partners to implement a range of strategies and creative solutions to reach key target audiences, including customers and influencers, media and members of the communities we serve
- Drive and/or collaborate with appropriate external partners on external marketing, communication, and community activities to build a brand through advertising, conferences, events, outreach
- Direct and execute integrated communications campaigns that leverage tradeshows/events, public relations, social media, org comms, and marcom with help from the broader comms team
- Develop, recommend and maintain editorial policy and branding guidelines
- Work with digital and social media team, graphics and ad agency to ensure brand guidelines are met and executed on marketing materials
- Direct public relations strategy for the company, manage PR messaging and prepare spokespeople for press interviews
- Collaborate with Org Comms Director to anticipate and manage internal and external crisis communications
- Develop metrics and processes that help us measure communications impact and reinforce our culture of achievement and accountability
- Focus on internal/employee communications
- Editor of employee newsletter
- Currently pursuing a degree in marketing, public relations, journalism, communications, business, or related fields
- Strong understanding of marketing and public relations
- Familiar with Associated Press (AP) writing style
- Background in search engine optimization
- Experience developing promotional or thought leadership videos
- Minimum of 2 years in a marketing role, hospitality experience an asset