Public Relations Intern Job Description

Public Relations Intern Job Description

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Public relations intern provides media support - researching reporters, building media lists, drafting media materials/pitches, pitching reporters and managing reporter relationships and media opportunities.

Public Relations Intern Duties & Responsibilities

To write an effective public relations intern job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations intern job description templates that you can modify and use.

Sample responsibilities for this position include:

Researches, reports on the latest gaming industry events and competitive environment to identify consumer/market trends
Unpack and inventory incoming product shipments and other sample orders
Organize sample closets
Review and tag magazines for editorial credits and comparative evaluations
Prepare monthly editorial press reports
Assist with editorial pulls
Assist with mailings (press kits, look books, invitations, etc)
Assist in celebrity fittings and outreach
Assist with urgent messengering and errands
Research and review all pertinent publications for editorial credits and mentions

Public Relations Intern Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Public Relations Intern

Typically a job would require a certain level of education.

Employers hiring for the public relations intern job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Public Relations, Communications, Journalism, Marketing, Graduate, Business, English, Advertising, Political Science, Mass Communications

Skills for Public Relations Intern

Desired skills for public relations intern include:

Microsoft Office
How to work with print and electronic media
Outlook and other computer programs
Excel and PowerPoint
Microsoft Word
Tumblr and Photoshop
Local media landscape and past experience developing media materials/pitching are highly valued
Photoshop and Social Media
French is beneficial
Gaming industry

Desired experience for public relations intern includes:

Assist with production & coordination of public service campaigns & initiatives
General event planning, coordination & attendance of station initiatives
Understanding of general public service announcements, prepping & guidelines
Must receive course credit, and/or provide a letter of acknowledgement from direct advisor stating that this internship will directly benefit candidates’ degree
Microsoft Outlook, Word, Power point, and Excel
Fashion GPS a plus

Public Relations Intern Examples

1

Public Relations Intern Job Description

Job Description Example
Our growing company is looking to fill the role of public relations intern. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations intern
  • Scan press clippings and prepare monthly editorial press report using Adobe Photoshop
  • Follow up and respond to editorial and credit information requests
  • Package and ship all editorial product loans
  • Maintain Home Public Relations sample closet inventory and sample trafficking records (checking samples in and out for product loans)
  • Monitor and update product line lists
  • Monitor and update media contact database
  • Provide support for Public Relations related events (potentially including working at home events, seasonal press presentations, spring or fall runway shows, and other events)
  • Gather and create press clip packets to keep the PR team updated on industry events
  • Update department media lists to become familiar with press contacts, major markets and outlets
  • Track and compile press for various events, issues, and news
Qualifications for public relations intern
  • Ability to work in a team environment, independently and energetically
  • Learn to calculate media impressions for print, broadcast, and online press hits reflected in these recaps
  • Broaden knowledge of the function and growing role that online news sites, blogs and social media play in public relations
  • Assist in writing and editing press releases, pitches and segment scripts
  • Assist in gathering props for and staffing TV segments
  • Maintain and update the organization of the PR department’s supplies (including DVDs, clips, etc)
2

Public Relations Intern Job Description

Job Description Example
Our growing company is looking for a public relations intern. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations intern
  • Working events
  • Help coordinate television segments as needed
  • Sample trafficking (electronically logging out loans of clothing samples lent to various publications, VIP talent and stylists / checking in samples as they are returned from these loans and ensuring that any missing samples are immediately reported)
  • Running errands which may include deliveries to publications and VIP talent, purchasing publications for press reports, picking up supplies need for meetings and more
  • General day to day in-office assistance as needed
  • Assisting with deliveries made to key publications and securing supplies needed for appointments (such as Press Days)
  • Management of press samples with PR agencies
  • Working closely on key projects throughout the year Denim campaign
  • Provide project support to the PR team
  • Utilize forsquare.com and vocus.com for blogger search and research national press
Qualifications for public relations intern
  • Highly organized, resourceful, and able to take initiative
  • Relevant college or university degree in communications or equivalent
  • Must be a team player, detail oriented, self motivated to be efficient with their time and work well with the Ubisoft Canada marketing team
  • Knowledge and interest in video game industry, technology and internet culture highly desired
  • Strong written and verbal communication skills in English and French required, additional languages a plus as we are a multi-lingual company
  • Rigorous, dynamic, proactive and having a sense of service, with solid interpersonal skills
3

Public Relations Intern Job Description

Job Description Example
Our company is growing rapidly and is looking for a public relations intern. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations intern
  • Assist with special projects as needed (e.g., launches, events, gift guides etc)
  • Provide administrative support to the Public Relations Team for all department needs
  • Product Placement - Assist with delivery of product to Hollywood productions for television and film
  • Event and Product Publicity - Depending on experience, intern will assist with development of media materials and pitching to media
  • Vans.com Internet and Company Tumblr -Maintain Vans PR site which catalogs Vans media coverage and makes it available within the company for viewing
  • Sample Management - Manage media samples within Vans office for easy distribution to media and entertainment outlets
  • Assist in researching editorial opportunities with trade publications, newspapers and other magazines
  • Assist in researching speaking opportunities for clients at industry trade shows and conferences
  • Prepare clip reports for news coverage of clients
  • Prepare weblog reports of commentary posted to the internet about a client
Qualifications for public relations intern
  • Must be capable of working within a team environment Strong organizational skills Computer proficiency in Word, Excel, Powerpoint and e-mail programs needed with experience in graphics design programs a plus
  • Ability to lift/move product between 1-25 pounds daily
  • Must have a great attitude and good communications skills
  • Must be detail-orientated, organized, and dedicated
  • Previous PR internship experience a plus!
  • Participate in account team meetings as appropriate
4

Public Relations Intern Job Description

Job Description Example
Our growing company is hiring for a public relations intern. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations intern
  • Draft press outreach pitches
  • Manage outreach to press and build relationships with editors via email, phone, and in-person meetings
  • Coordinate logistics for press store visits with retail store managers and HQ retail partners
  • Follow up with editors to supply with appropriate story assets (which includes images, giving information, partnership information, and product info) to support the story
  • Build a press feedback report and timeline to portray all confirmed upcoming placements and press placements published to-date
  • Share press placements with appropriate store contacts, HQ retail team, and internal PR team as stories launch
  • Build recap portfolio of placements and summary of outreach efforts, successes, and key learnings
  • Assist with various aspects of PR events (e.g., consumer events, editor events, fashion shows, ) To include assisting with brainstorming/planning, event logistics, drafting/compiling materials, internal reporting
  • Field incoming media calls, assess opportunities, assist with preparation as needed (to include interview briefing documents, editor research, fulfilling product requests)
  • Coordinate seasonal samples and process
Qualifications for public relations intern
  • Participation in Sports Information Department, College Public Affairs, PRSSA or school newspaper and events is a plus
  • Talent for navigating fast-paced environments
  • Previous internships are a plus
  • Proficiency in MS Word, Excel, PowerPoint and Internet research is required
  • Ability to work full time (or at least 32 hours/week) from January through May 2016
  • Knowledge of how to craft press releases and/or media alerts
5

Public Relations Intern Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of public relations intern. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for public relations intern
  • Manage and organize samples in press showrooms
  • Merchandising collections
  • Attending press events such as Fashion Week shows and presentations, client launches, openings
  • Spearhead corporate partnership research and outreach
  • Research and develop editorial calendar opportunities
  • Filling product placement requests from the media
  • Creating and maintaining media lists as needed
  • Writing product pitches
  • Research, insights and POVs on relevant topics and business/client needs
  • FH Chicago internship positions are paid and last approximately 16 weeks
Qualifications for public relations intern
  • Sample work to demonstrate knowledge writing for media alerts and press releases
  • Interest and understanding of Public Relations
  • Understanding and following of circular fashion outlets, news, and influencers
  • Undergraduate rising junior or senior, or recent Bachelor’s degree graduate in Communication, Public Relations, Business, or another related creative study
  • Interest in action sports, street fashion, art and music desired
  • Computer proficiency in Word, Excel, Powerpoint and e-mail programs needed with experience in graphics design programs a plus

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