Public Relations Specialist Job Description
Public Relations Specialist Duties & Responsibilities
To write an effective public relations specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Public Relations Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Public Relations Specialist
Typically a job would require a certain level of education.
Employers hiring for the public relations specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Business, Communication, Advertising, Writing
Skills for Public Relations Specialist
Desired skills for public relations specialist include:
Desired experience for public relations specialist includes:
Public Relations Specialist Examples
Public Relations Specialist Job Description
- Act as company spokesperson and serve as a key contact for media, industry partners and the community
- Manage agencies that may be hired for special events or projects
- As noted above, conference/Tradeshow/Event management & on-site support
- Monitor and track coverage
- Communicate with industry media, analysts, vendors, and key influencers to ensure that the company maintains a favorable position
- Determines appropriate type of contact for industry media, analysts, vendors, and key influencers
- Makes presentations to analysts and influencers
- Influences and improves analysts’ and influencers’ view of the company
- Maintains a database of industry media, analysts, vendors and key influencers
- Provides work assistance to less experienced analyst relations specialists
- Experience in both corporate communications and agency setting a plus
- Excellent media networks in North America (traditional and non-traditional)
- Experience with Vocus, Cision or similar media monitoring and database tool
- Ability to produce clear and persuasive content that is audience appropriate
- Full embracement of new technologies, including database management and the ability to track results
- Bachelor's Degree with 4-6 years journalism, PR agency or professional services experience
Public Relations Specialist Job Description
- Attend weekly PR agency calls and provide support on action items as needed
- Maintain media lists of reporters, editors and other influencers at key publications
- Manage external vendor relationships including submission of incoming invoices to AP and annual renewals
- Assists in managing the product review process
- Oversees the product review process
- Assists in speechwriting, PPT presentations and overall PR coordination of internal tracking documents
- Secure editorial features and news items, develop story angles and write/edit press releases
- Regularly interface with marketing executives and brand stakeholders to provide project updates and engage in open dialogue that builds trust in public relations strategies
- Attend multiple weekly meetings on simultaneous brand-wide projects during various stages (pre, during, post) and share progress toward achieving public relations strategies on each
- Light media training for designated spokespeople for interviews in key markets, providing coaching, talking points and props customized to each opportunity
- Strong, current relationships with media in the tech and business fields
- Proven track record for driving media results, with examples of recent placements
- Ability to simplify complex information into media-ready pitches
- Expert level knowledge of the company’s business objectives and operations
- 7-10 years of experience in public relations or journalism at an agency, an in-house team or at a media outlet
- Bachelor's degree in business, journalism, marketing or a related communications field
Public Relations Specialist Job Description
- Develop an in-depth understanding of the business and position company as an industry leader on key issues impacting the financial services industry
- Manage relationship with designated store managers and regional directors of operations to ensure smooth service delivery for VIP and media appointments held at the store
- Supervise external agency and provide necessary PR tools in support of brand initiatives
- Annually review media monitoring and press database vendors, and make recommendations on best vendor to select
- Manage PR budgets for retail brands
- Travel required including international
- Partner with communications, development, and marketing teams to execute strategic communications plans across our mobile portfolio and direct to consumer platforms
- Create programs to support game launches and maintain the momentum of live services
- Craft messaging and orchestrate the delivery of the EA narrative across multiple owned and earned channels
- Maintain strong relationships and dialogue with mobile, tech, business, and gaming media
- 3-5 years of relevant experience as a journalist, blogger, PR specialist, or copywriter
- Extreme attention to detail and professionalism
- A self-starter with a strong collaborative work ethic and initiative
- Coordinate the work of a global PR team and multiple PR agencies
- Forge deep relationships with development, marketing, social and executive teams to ensure flawless execution
- Oversee weekly, monthly, and quarterly reporting against KPIs
Public Relations Specialist Job Description
- Publish useful, timely information on corporate social media feeds and blogs
- Manage to monthly, quarterly, and yearly budgets
- Support execution of PR strategy to raise general awareness around corporate brand and local community initiatives
- Development of press releases, internal communication, speaking abstracts and more
- Help coordinate and attend all corporate Ubisoft media events
- Organize and monitor media coverage, clip tracking and distribution for Ubisoft’s corporate news and products
- Research and track editorial calendars, speaking opportunities and awards
- Research gaming and entertainment industry news through competitive landscape monitoring and identify consumer market trends
- Attain a clear understanding of all Ubisoft video game titles and key messages and learn to effectively communicate that information to the media in both written and verbal forms
- Potential domestic and international event travel
- Proven track record with mobile products and/or live services, preferably with an entertainment focus
- Aggressive self-starter with ability to work comfortably and confidently with cross functional partners at all levels of the organization
- Strong, relevant media contacts
- 3+ years' of experience in public relations (preferably at a PR agency) or previous journalism experience
- Experience using CisionPoint, Tweetdeck, Hootsuite and other social monitoring software a plus
- Program/project management abilities
Public Relations Specialist Job Description
- Ability to help management make a PR plan come to life
- Must work effectively as a member of a PR team that is dedicated to garnering positive press for the Company and its brands
- Develops and attends trade show press briefings, manages pressroom accommodations, and conducts post show folllow up
- Coordinates mail-outs, advertisements, email list management, email distribution
- Creates and revises multiple documents within Photoshop, or similar, as necessary
- Successful development, execution, and delivery of PR campaigns and AR strategy
- Develop strong relationships with media and industry analysts
- Manage and collaborate with the company’s outside public relations agency
- Coordinate and manage media interviews with C-level executives and clients
- Prepare executives for press and analyst interviews by developing message points and briefing documents
- Intellectual curiosity and strong news sense
- Bachelor’s degree in Communications, PR or related field
- Minimum of 2 years experience in public relations both agency experience and in-house experience is a plus
- Relationships with both local and national business and industry media outlets a plus
- Comfort and confidence working with senior leaders
- Philanthropic experience is a bonus