Public Relations Consultant Job Description
Public relations consultant
provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
Public Relations Consultant Duties & Responsibilities
To write an effective public relations consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations consultant job description templates that you can modify and use.
Sample responsibilities for this position include:
Monitor Brilliant Earth and competitive coverage, industry and PR trends and adjust outreach and best practices accordingly
Create, execute and manage PR campaigns to promote Brilliant Earth products and brand
Proactively and consistently secure impactful media placements in magazines, blogs, newspapers and broadcast outlets
Serve as day-to-day contact with editors, bloggers and partners, responding to media requests in a timely fashion and proactively outreaching with new story ideas
Develop strong media relationships with consumer, lifestyle and mainstream outlets
Create PR-related materials including pitches, press releases, press kits, bylined articles and blog posts
Maintain a schedule of upcoming product launches, award submissions, events and company news and announcements
Manage promotions, contests and giveaways with partner sites
Plan and participate in press tours, desk side editor meetings, product previews, blogger conferences and/or industry events
Track, measure and analyze results using quantifiable metrics
Public Relations Consultant Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Public Relations Consultant
Typically a job would require a certain level of education.
Employers hiring for the public relations consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Public Relations, Journalism, Marketing, Education, Business, Associates, Communication, English, Social Sciences
Skills for Public Relations Consultant
Desired skills for public relations consultant include:
Practices
Procedures of public relations
Standard concepts
AP style
Customer service and able to manage incoming inquiries in a timely manner
Finance
Housing and mortgage finance industries with a strong grasp of strategic PR and communications concepts
Media relations
Microsoft Office tools
Microsoft Office tools and Office 365 interface
Desired experience for public relations consultant includes:
Collaborate with internal departments, including marketing, merchandising, sales and product development
Minimum of 5-7 years of agency or in-house consumer PR experience
Demonstrated track record of securing national media coverage, including product placement experience
Strong knowledge of national media landscape and existing relationships with editorial contacts, including bridal, women�s and lifestyle editors, bloggers, and influencers
Highly results-oriented, driven and analytical
Creative and resourceful thinker
Public Relations Consultant Examples
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Public Relations Consultant Job Description
Job Description Example
Our company is looking for a public relations consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations consultant
- Write and edit content for internal announcements
- Collaborate with cross-functional department teams
- Ensure alignment on strategies
- Assist with management of advertising agency and other strategic partners and/or consultants
- Assist with the development of collateral materials
- Provide project management and tactical execution of PR communications programs
- Drive tactical execution of communication programs
- Provide writing, editing, strategic counsel and advice to internal clients, including senior and line management, on positioning and tactics regarding media activities
- Masters’ degree in communication, journalism, human rights, gender/women’s studies, international development or a related field (max 10 points)
- A minimum of 5 years of relevant work experience in media and public relations (max 30 points)
Qualifications for public relations consultant
- Self-motivated individual who thrives in a fast paced environment with minimal direction
- Experience with various social media channels and media monitoring tools required, some familiarity with social analytic tools is preferred
- Experience planning and hosting events a plus
- Degree in communications, public relations or journalism
- Experience as spokesperson an asset
- Detail-oriented and meticulous in managing projects
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Public Relations Consultant Job Description
Job Description Example
Our company is looking for a public relations consultant. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations consultant
- Familiarity with gender issues and challenges or previous experience in these areas would be an advantage (max 20 points)
- Previous experience or familiarity with the UN system or similar international organizations is considered an asset (max 10 points)
- Execute business-supporting, impactful, measurable brand communications plans that generate significant consumer and trade media awareness/engagement/CTA/following
- In partnership with the Director, serve as a trusted counselor on all topics surrounding public relations and influencer engagement with both internal and external audiences
- Follow-up and keep updated the Project Communication and Visibility Plan
- Facilitate design and production of the project publications, audio-visual productions, presentations and visibility items related to the monitoring surveys, campaigns for the marine litter pollution prevention, dissemination of the project results
- Keep updated the project website www.emblasproject.org and facebook “Fans of the Black Sea”
- Organize public events
- Provide PR guidance and strategic counsel to executives, marketing teams, peers and other communications team members
- Develop relationships and work closely with PR and marketing counterparts and key vendors on launches, campaigns and events
Qualifications for public relations consultant
- You have the ability to listen to, engage, and influence business partners throughout the company
- You have experience and proficiency with a range of external communication solutions with high emphasis of digital communication (social media, digital storytelling)
- You have the track record of leading successful programs and projects
- Abundant creativity
- Familiarity with public relations measurement techniques
- Proven ability to interact with all levels of leadership
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Public Relations Consultant Job Description
Job Description Example
Our innovative and growing company is hiring for a public relations consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for public relations consultant
- Coordinate with internal communications, influencer relations, analyst relations, sales/partner communications, to develop comprehensive communications plans tied to key announcements and initiatives
- Demonstrate an ability to think strategically, practically and creatively
- Respond to press inquiries on a day-to-day basis
- Integrate seamlessly with peer functions in corporate communications, sales communications, executive communications, marketing, product management and product security to ensure consistency of messages
- Effectively manage agency team to develop press materials (presentations, releases, fact sheets, talking points, briefing books, and more) broader messaging and competitive documents, as needed
- Maintain and grow strong relationships with key media, focusing on IT and select vertical media
- Manage media results reporting and dissemination to internal stakeholders
- Financial Evaluation Weight 30% X 100 points
- Build and execute on strategic plan for a robust, multi-platform internal communications program, and measure progress towards plan objectives
- Maintain and carry out an editorial calendar of key internal and external communications deliverables
Qualifications for public relations consultant
- Understands communication channels, including social media
- At least six years of dynamic experience in professional communication, public relations, organizational communication, marketing, training or related communication field
- Ability to perform & exceed expectations in a fast-paced, highly dynamic environment
- BA/BS or equivalent required in Communications, Journalism or related field
- Bachelor degree AND 5 years PR experience including managing local, regional, national and publicity efforts
- Experience working with PR industry vendors and services as PR Newswire, Factiva, Vocus, Cision/Bacons Information, MediaMap
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Public Relations Consultant Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of public relations consultant. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations consultant
- Coordinate various public relations initiatives, assisting in the trafficking and scheduling of key materials through compliance and other internal gatekeepers
- Manage internal communications channels, regularly posting content and monitoring for activity
- Own the relationship with key stakeholders and service as the primary point person for PR, channel marketing, web/mobile integration and provider engagement
- Deliver on growth goals for all Lifestyle Medicine program as they related to areas of oversight
- Ensure that the Lifestyle Medicine voice is front and center in all consumer facing work, industry voice and provider toolbox
- Serve as the advocate for Wellvolution to Corporate Comms and Digital Customer Experience teams
- Drive the development proposals and recommendations for functional areas within areas of oversight
- Create and/or identify opportunities for expansion within corporate comms, DCE, channel marketing and provider engagement
- Independently drive Wellvolution initiatives
- Lead all internal and external stakeholders towards a common goal and proactively provide communication updates as required
Qualifications for public relations consultant
- Proven success cultivating and maintaining positive relationships with global media organizations, including print, online and broadcast, to generate maximum media coverage
- Experience working independently in a diverse organization, yet also contribute to the overall team strategy and goals
- Excellent writing, editing and proofreading and verbal and written communication skills
- Self-starter with strong organizational skills and the ability to work independently and manage multiple projects simultaneously
- Mastery of MS Office suite, specifically Word, Excel and PowerPoint
- Initiates, plans, develops, and manages the execution of thought-leadership communications strategies to support organizational objectives while maintaining and increasing the organization’s awareness among key constituencies, including mass and trade media, grasstops, regulators and lawmakers on the state and federal levels
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Public Relations Consultant Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of public relations consultant. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations consultant
- Continually monitor and evaluate effectiveness of Wellvolution campaigns across initiatives and provide recommendations for future activity based on past results and projections
- Work to keep vendor partners accountable for delivery on co-dependent activities
- Provide feedback on content of programs based on feedback from key stakeholders
- Deliver reporting on key performance indicators both within the Wellvolution team to functional area partners
- Provide input and feedback on Wellvolution consumer facing work
- Create budgets for each project/initiative and defend usefulness of spend
- Provide input into designing strategies for alignment with business unit goals and objectives as part of a broader management team
- Write and edit content, press releases, and media alerts
- Serve as daily contact with media and internal spokespeople
- Actively pitch to media to secure strategic press coverage in top national, regional and online media outlets
Qualifications for public relations consultant
- Independently conduct campaign-based optimizations focused on improving on-site organic targeting
- A minimum of 5 years preferred
- Familiarity with Meltwater platform preferred
- 2) Targeting key journalists and influences following server, storage, networking, cloud and converged infrastructure segments
- 3) Leveraging deep understanding of Data Center technologies, business and market trends
- Minimum 5 years of direct experience working in public relations and/or corporate communications