Public Relations Job Description
Public Relations Duties & Responsibilities
To write an effective public relations job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations job description templates that you can modify and use.
Sample responsibilities for this position include:
Public Relations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Public Relations
List any licenses or certifications required by the position: CAVE, CSW, GOSI, P/SL, AWS, CPR, MOHRE
Education for Public Relations
Typically a job would require a certain level of education.
Employers hiring for the public relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Writing, Business, Business/Administration, Advertising
Skills for Public Relations
Desired skills for public relations include:
Desired experience for public relations includes:
Public Relations Examples
Public Relations Job Description
- Responsible for maintaining key databases for press outreach and special events, including press, customers, VIPs, and local markets
- Develops and executes strategic press plans and tactics to promote key initiatives, leading to measurable coverage in targeted media outlets
- Works with Director of Public Relations on activities such as crisis management, media outreach, industry conferences, and others as required
- Manage PR Licensing for both digital media and print
- Writes and reviews news releases, other media correspondence, and internal and external communications
- Helps lead compilation of media and other tracking and related reports
- Help the PR Team to promote THE OUTNET and its brands, campaigns, activities and events to the media
- Partner with social media team on influencer programs and activations
- Draft and develop Ticketmaster related and/or corporate press releases and multimedia press releases
- Partner with executives, content marketing, and creative to develop thought leadership themes and content
- Bachelor’s degree in journalism or communications with a thorough understanding of communications principles and best practices
- Experience in a large, publically held multi-national organization required
- Game industry background highly preferred
- PR agency background preferred
- Prior position in video game/entertainment PR preferred
- BA/BS degree in marketing, communications, public relations or equivalent
Public Relations Job Description
- Media monitoring through Social Communities (Facebook, Twitter, YouTube, Instragram) and Publications
- Support & service local teams on daily basis
- Drive strategic media placements and awareness of new portfolio additions and enhancements in target outlets and feeder markets
- Actively maintain relationships with traditional and non-traditional media in addition to management of field PR resources
- Support brand, divisional and/or hotel teams on influencer and media relations strategy for high-profile events
- Track media for relevant industry coverage
- Draft pitches and media announcements
- Support media events as needed
- Coordinate and help manage the PR editorial archive (print and digital)
- Assist RTW and accessories teams with editor appointments, re-sees, stylist+magazine pulls
- Minimum 12+ years of PR/Corporate Communications experience in a consumer driven industry, both agency and in-house experience preferred
- Proven track record developing and overseeing Consumer campaigns
- Ability to create and pitch stories that impress B2B clients and demonstrate the power of the product
- Maintain editorial calendars
- Must be a team player and work well with the public relations team
- Degree in communications, English, or marketing obtained or currently in progress
Public Relations Job Description
- Leverage longstanding relationships with journalists at the nation's top-tier financial, business and non-traditional media outlets and broadcast networks to generate positive media coverage
- Assist with media list development
- Ongoing media list management
- Maintain team media lists and speaking calendars
- Manage media and analyst lists
- Support media strategy including pitching concepts and targets
- Creating and distributing press releases, media alerts, and other external materials
- Manage incoming media inquiries and help mitigate potential reputational issues
- Proactively identify and secure opportunities for EDQ to earn positive media coverage
- Handle inbound inquiries from media outlets
- An affinity for the Clarisonic brand and a belief in its promise and products
- Experience producing online newsletters (i.e., production, writing, editing and layout)
- Experience working with media software databases (i.e., Meltwater, Cision, and Vocus)
- Experience posting content to social media platforms and identifying opportunities for online engagement
- Experience writing communications-related materials for higher education institutions or associations desired
- Technical writing background a plus
Public Relations Job Description
- Support logistical activations and provide on-site coordination for media briefings and provide cross functional support (purchasing gift cards, coordinating Fix’s for media)
- Identify media opportunities and recommend article ideas
- Help fulfill local requests as needed
- Deploy and capitalize on social media opportunities to drive publicity opportunities
- Pitch stories to print, online and broadcast reporters and editors at national, local and trade outlets, including blogs
- Meet with and develop relationships with business and consumer finance reporters, editors and other traditional and social media influencers
- Assist Senior Manager – Public Relations in strategic media plan development and key performance indicator tracking and reporting
- Work across functional areas, Multimedia, Graphics Design, Social Media, Internal Communications, Journal of Accountancy and the broader communications team to help create an integrated approach to generating positive publicity and recognition
- Engage with users on social media sites such as Twitter and Facebook
- Support new endeavors for corporate social media, corporate blog, and corporate newsroom
- BA/BS in Public Relations or related degree with at least 2+ years’ experience working in a PR role
- Education with major in Communications, Public Relations, Journalism or related disciplines
- Possess natural ability to engage clients both personally and professionally
- Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business
- Effectively presents information in both one-on-one and group situations to clients and other employees of the agency
- Manage the day to day operations for Maybelline Color Cosmetics, including supervising outside agencies who work on our larger consumer programs
Public Relations Job Description
- Write, edit and proofread content for external audiences including press releases, briefing documents, PowerPoint presentations, media coverage summaries, bylined articles
- Serve as a “starting point” contact for the media, assessing media inquiries, recommending action and coordinating details
- Assists with the management of press materials requests, including media center orders, bug burns, edit time, shipping and tracking of materials to media
- Contribute to the creation and execution of communications tactics that build awareness and create preference for RSA, including point in time opportunities like special events, media events, industry conferences
- Build and maintain targeted, actionable media and analysts lists, other tracking documents as needed
- Manage all media inquiries and interview requests
- Participate in media briefings, regular agency calls and other activities
- Assists with the development and updating of media lists and other databases
- Create engaging and relevant content to disseminate through social media channels
- Have knowledge/understanding of social media-related technology and be able to support these technologies
- Experience interacting and building relationships with core stakeholder groups, including media, non-governmental organizations (NGOs) and other audiences
- Previous experience with corporate websites and social media strategies related to issues management/crisis communications strongly desired
- Strong relationships with B2B/tech media and analyst contacts
- Must have a very strong interest in fashion, media, trends and youth culture
- Rising senior or graduate of a 4 year university, Public Relations or Communications major preferred
- Preferably, at least, one past fashion, editorial or public relations internship