Ecommerce Specialist Job Description
Ecommerce Specialist Duties & Responsibilities
To write an effective ecommerce specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included ecommerce specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Ecommerce Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Ecommerce Specialist
List any licenses or certifications required by the position: ITIL
Education for Ecommerce Specialist
Typically a job would require a certain level of education.
Employers hiring for the ecommerce specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, Computer Science, Finance, Economics, Statistics, Business/Administration, Engineering
Skills for Ecommerce Specialist
Desired skills for ecommerce specialist include:
Desired experience for ecommerce specialist includes:
Ecommerce Specialist Examples
Ecommerce Specialist Job Description
- Interest in working with eCommerce Channel partners/environment
- Strong creative mind with a track record of developing successful marketing content across retail and media channels
- Bachelor's degree required, marketing focus is preferred
- Update content for homepage, category pages, and grid pages on website through Demandware Business Manager, with content support for additional marketing pages as necessary
- Effectively merchandise products on the site so they are correctly categorized and sorted properly, in order to be optimized to sell
- Maintain eComm merchandising calendar for TaylorMade and adidas Golf and coordinate merchandising activities with digital marketing team
- Work with web designers and developers to create digital assets
- Analyze online activity and sales through Demandware and Adobe Omniture, and update merchandising accordingly
- Check on-site search conversion report in order to optimize on-site search results
- Develop strong relationships with brand marketing, social, PR, and product teams to make sure that all web content is up to date, correct, and in-line with overall Marketing plans
- Working knowledge of Google AdWords and Doubleclick Search is required
- You are a functional expert in SEO with 1-2 years' SEO work experience
- Minimum of 2 years retail experience or other foundation for understanding analytics and Ecommerce management systems
- Systems proficiency is a must
- Fluent English is a + (must at least have an intermediate level)
- ECom knowledge is a +
Ecommerce Specialist Job Description
- Member of our eCommerce launch team responsible for with setting up and supporting eCommerce websites
- Work with clients to obtain basic requirements when setting up new eCommerce websites
- Perform the Help Desk role for eCommerce web site support (and other applications as the need arises)
- Train clients as needed, in organized training format, fielding basic questions on “how to’s” as they arise
- Work with clients to detail requirements for new feature and/or change requests
- Troubleshoot problems as they arise, escalating complex issues to appropriate team members
- Identify and track bugs, issues and improvements by entering tickets for team members
- Assist clients with setting up content for their websites
- Work closely with the sales team to understand client requirements and help define sales strategy
- Design individual business models and emphasise business benefits
- Ensure site merchandising and promotional discounts are executed accurately across all locales, with regional variations as needed
- Deliver flawless execution by working closely with store operations team to ensure all site refreshes are deployed on time and according to plans without errors
- Monitor Paid Search trends, best practices and techniques and understand the potential benefit of new features in the industry where possible
- Merchandinsing background highly appreciated
- Coordinate and manage the implementation and QA process of all pixels required for programmatic acquisition and retention campaigns with regard to external vendors (DoubleClick and Adobe Analytics)
- Work with the EU Performance Display & Paid Social Manager, and the Lead Generation Specialist in order to measure and execute correctly the performance strategy, and deliver positive return on investment
Ecommerce Specialist Job Description
- Create SOPs and User Guides for desired ways of working as per assigned area and knowledge
- Provide operational support to Customer Services for their day to day electronic order flow related activities – daily operational activities
- Interact and engage with our customers through various media channels when required
- Support in execution of small to medium projects, including but not limited to vendor selection, technology choice, pricing agreements and key point of contact for GEHC customers as part of the global team
- Providing technical and eCommerce administration assistance to local teams
- Partner and support the global business leaders to develop a long term strategy and functional roadmap support for customer facing electronic channels (Electronic Data Interchange (EDI), 3rd party supplier solutions (VAN), Web, eMail)
- Maintain good level of knowledge in eCommerce space (research markets and articles), gather business requirements, proactively share ideas or proposed changes, cooperate in development of implementation plans, and support the execution of projects based on these activities
- Participate or occasionally lead initiatives as identified by the eCommerce strategy and senior leadership
- Support in measuring, analysing and monitoring existing channels and evaluate those value add in order to ensure highest efficiency possible via e-solutions
- Build an understanding of where to get key information and how to present it to the functional and technical teams
- Deliver insights and analyse the marketing data of lead generation and sales oriented campaigns to improve future activations
- Support Display and paid Social campaigns, through tag implementation, creative production, naming convention, validation, QA and trafficking through Double Click
- Bachelor or Master degree required, with 1 – 2 years of experience in ad operations team understanding of Tag management systems and experience with trafficking and setting up digital campaigns through Doubleclick/Atlas platform and DB stack Adobe Analytics tracking
- Comprehension of the digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies, A solid understanding of the programmatic display and paid social advertising landscape is a must
- Strong project management and organisational skills, you will work with several third party providers and stakeholders that you need to fully understand and validate requirements in order to execute different implementations
- Demonstrate ability to analyse common performance marketing metrics and make suggestions for improvement of campaign results
Ecommerce Specialist Job Description
- Responsible for project management from design updates and content delivery thru to sign off for all online publication postings
- Develop landing pages utilized on eway.ca combining elements from related creative briefs and working with agency to ensure consistent messaging on and offsite
- Work with stakeholders to build deployment schedules and ensure all timelines are adhered to
- Provide open communication with Sales, Customer Care and IT teams to ensure knowledge and alignment of online activities available and provide guidance for any support requirements from these teams
- Guide 3rd party Creative Design Team with best practices based on performance and technical expertise
- Provide any necessary input files required by the Marketing Database required to implement programs or collect data on results
- Analyze and provide weekly and/or monthly measurement insights for all digital program activity
- Coordinate with Email Specialist to ensure alignment between online activities and email features
- Provide back up support for Email Specialist to ensure smooth flow of email process every week during absences and vacations
- Provide back up support for website maintenance
- Execute merchandising updates in the Origin store to support weekly site refreshes and marketing key beats
- Monitor campaigns and develop actionable insights and further analysis out of each digital activation in order to ensure we are delivering incremental value
- Knowledge of lead generation campaigns and MicroStrategy is a plus
- Analytical and can translate insight into trends and clear action plans
- Experience of web analytics platforms such as GA, TeaLeaf etc
- Strong creative problem-solving, critical-thinking, and analytical skills
Ecommerce Specialist Job Description
- Support deployment (build, test, roll-out) of business solutions, related to the adidas eCom solution and mobile application for the online stores
- Deepen knowledge of eCommerce applications and the integration into the overall omnichannel architecture
- Drive for new solutions in close alignment with consumer direct team and global IT team
- Define improvement areas in both online and mobile from consumer perspective and proactively enhance backend in order to never miss a sales opportunity
- Provide 1st and 2nd level support for adidas Korea used online store applications, like eCom, eTail, CRM (part of eCom system architecture) and deployed online solutions
- Review regularly performance reports and dashboards to identify opportunities and areas for the improvement
- Execute the plan & reach revenues targets
- Set up KPI (traffic, conversion, etc) and manage reporting
- Manage the routine daily operations management
- Deliver ongoing business SOP, analyze and improve service quality continuously
- Support planning and own execution of promotional discounts leveraging internal project management tools and processes
- Proactive and eager approach to job responsibilities
- Ability to work effectively in a corporate environment and manage multiple tasks simultaneously
- Work cross-functionally within the EU and global online marketing to create synergies and explore/exploit opportunities
- Work with the EU Programmatic Marketing Manager to execute performance Display strategy, and deliver positive return on investment
- 1 or more years experience working with the WebSphere Commerce catalog, marketing and promotions business tools (required)