VP, Ecommerce Job Description
VP, ecommerce
provides business direction/guidance on the day to day operations of Joann.com, ensuring the website merchandising and content, along with digital marketing strike an appropriate balance of Omni-Channel messaging and support for eCommerce goals.
VP, Ecommerce Duties & Responsibilities
To write an effective VP, ecommerce job description, begin by listing detailed duties, responsibilities and expectations. We have included VP, ecommerce job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead or supervise delivery of consulting services to cross-functional client teams
Engage with clients to identify key strategic challenge(s) and business, marketing and digital needs to be addressed
Provide recognized thought leadership and points of view (including white papers) on Digital strategies and consumer experience including eCommerce, Social Media, Digital in retail
Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs define cross-channel implications and opportunities, define impact to brand
Position our industry-leading products (Ray-Ban, Oakley, Persol, etc) in an industry-leading way
Partner with IT to deliver all site development phases from concept to launch
Own visual merchandising of the WEB storefront
Influence the fulfillment and returns handling aspects of the ecommerce business, store inventory, store logistics, and call center levels of service
Sets vision and strategy for holistic and seamless shopping experience for Josbank.com across all digital channels
Leads and manages site experience, content, operations and visual merchandising team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution
VP, Ecommerce Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for VP, Ecommerce
Typically a job would require a certain level of education.
Employers hiring for the VP, ecommerce job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Computer Science, Engineering, Education, Management, Business/Administration, Technical, Software Development
Skills for VP, Ecommerce
Desired skills for VP, ecommerce include:
Category management
Content marketing
Demand generation
Retail and franchise marketing
SEO/SEM
Comparable web platform
ECommerce & Omni-Channel best practices
Experience with Demandware
Ability to articulate e-commerce strategies and operations
Affiliate marketing
Desired experience for VP, ecommerce includes:
Leads site experience, features and functionalities including UI/UX, navigation, path to purchase, multi-channel capabilities, product recommendations and user-generated & social content opportunities to enhance the shopping experience and drive conversion
Oversees site optimization and testing, methodology and analysis to improve user experience and lift key success metrics
Drives site personalization and segmentation strategy to create relevant, value-added, personal and engaging customer experience to increase engagement, conversion, lifetime value
Drives scalable web production processes and workflows that achieve operational efficiency, productivity and effectiveness
Responsible for all site merchandising including navigation, categories, visual merchandising, internal search and product setup and activation
Collaborate with Merchandising & Brand Marketing teams to ensure site experience is on target and on brand
VP, Ecommerce Examples
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VP, Ecommerce Job Description
Job Description Example
Our company is hiring for a VP, ecommerce. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP, ecommerce
- Collaborates with digital marketing teams to ensure campaigns that drive traffic to site deliver a holistic, end-to-end customer experience and maximizes opportunity to increase adoption, engagement and conversion
- Work closely with analytics team to understand user behavior across all digital channels to help improve site engagement and increase conversion of key metrics
- Attracts, retains and develops talent by providing continuous mentoring, learning and development and commitment to common vision and shared values
- Accountable for E-commerce P&L including understanding key performance indicators, ensuring business hits targets, pulling appropriate levers to drive sales and finding
- Excellent management and maintenance of multiple confidential schedules
- Assist with T&M Digital projects & have a comprehensive knowledge of the implementation strategy
- Internal sales, ensuring users are on-boarded and trained accordingly
- Tracking of e-trading activity and MIS
- Execute internal and external client training programme and regional roll-out for e-products
- Client static entry and maintenance
Qualifications for VP, ecommerce
- Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external
- Motivational and strong people manager who leads by example and excels at communication to ensure alignment with all team members
- Ability to think end-to-end and position complex business solutions with consideration for impact on all relevant business operations as a whole
- Must demonstrate sound decision-making and judgment skills with ability to react quickly under pressure
- Must have a proven track record of 15+ years in database, direct and online marketing including at least 7 years in Ecommerce
- Candidate must have advanced analytical skills and in-depth database segmentation experience
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VP, Ecommerce Job Description
Job Description Example
Our company is growing rapidly and is looking for a VP, ecommerce. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, ecommerce
- Capture client feedback, track to enhancement and deployment
- Actively engage in digital events and be the champion for T&M
- Assist with digital roadshows, events and exhibition
- Develop an eCommerce that will increase consumer adoption and drive the online business to its potential
- Coach and develop a strong eCommerce team both in talent, resources and technology to achieve best in class results in the industry
- Digital Liaison - work closely with the digital team to ensure proper branding and product content for various digital properties
- Consult strategically
- Strategically engage with key clients, mapping out complete digital ecommerce strategies including “size of prize” opportunities, organizational design, technology recommendations, digital joint business plans and eCommerce capability upscaling
- Source, and write compelling content that engages and attracts customers, communicating insights through mediums including presenting at events, writing articles and PowerPoint presentations
- Develops winning Amazon strategies with brand teams, and identifies and integrates global best practices/models from global e-Commerce team to implement/scale at Amazon
Qualifications for VP, ecommerce
- Must be able to translate offline brand vision to the online channel and execute strategies that lead the company consistently towards that vision
- Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
- Must have proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
- Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
- BS/BA college degree required, MBA preferred
- In-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, Line, WeChat, What’sApp, KaKao, ) and how each platform is used by consumer and other brands
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VP, Ecommerce Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of VP, ecommerce. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for VP, ecommerce
- Works in collaboration with brand teams and other functions to ensure strong multi-year business plans to achieve share targets
- Integrates Amazon perspective into key business processes – brand planning, Integrated Marketing Planning (IMP), Annual Operating Planning (AOP) and Innovation Management Framework (IMF)
- Seeks out and interprets key trends within Amazon and in e-Commerce channel in order to drive necessary focus and innovation for business growth
- Maintains strong collaborative partnerships with key groups and functions such as Digital/ecommerce COE, BU Sales Teams, Brand Champions, Shopper Marketing and Digital Agencies, Supply Chain, and Global Analytics
- Helps develop and ensure DPSM (distribution, pricing, shelving, merchandising) and Digital Shelf are executed well across all businesses at Amazon, working with brand leaders
- Develops and executes strong Shopper Marketing programs to support business objectives, working closely with brand teams and designated agencies
- Builds talent within the Amazon team through a strong program of recruitment, retention, engagement and capability development
- Represents Amazon Team at key meetings and works with Sales leaders on development of customer strategic plans, one year AOPs, customer trade investment strategies, marketing plans and brand launch plans
- Establish business reporting / KPI’s to ensure progress against objectives
- Partner with Digital COE to develop/execute programs utilizing CRM against defined metrics
Qualifications for VP, ecommerce
- Subject matter expertise in web production, site operations, UI/UX, features and functionalities, site merchandising, testing & optimization, mobile
- Exhibits the ability to jump from the creative side of marketing to analytical side
- Big-picture thinking plus relentless attention to detail
- Experience running medium to large scale E-commerce business for a consumer / retail organization, including P&L ownership
- E-commerce marketing and merchandising experience with strong understanding of key levers and opportunities
- High energy and flexible in a constantly evolving environment
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VP, Ecommerce Job Description
Job Description Example
Our company is growing rapidly and is hiring for a VP, ecommerce. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, ecommerce
- Establish performance targets and business metrics to drive growth
- Collect market requirements
- Build a high-performing team with deep experience in eCommerce and digital payments space
- Lead strategy and collaborate across functions and geographies to execute launch strategy and commercialization plan
- Accelerate time-to-market by identifying market and product risks and solving critical issues
- Lead all aspects of the eCommerce Platform, including product vision, strategic roadmap prioritization, metrics and operations
- Lead the process of evaluating our legacy platform, determining where best-in-class thirty party solutions exist and where we should build our own solutions, and then lead the multi-year implementation
- Drive product innovation across all aspects of eCommerce touchpoints including building out A/B testing frameworks, frameworks for allowing widgets and campaigns to compete for exposure, compelling use experiences that drive conversion
- Manage a team of product managers, user experience designers, and product analysts to create the strategy and roadmap for eCommerce
- Represent product leadership team in executive forums, such as weekly business reviews of operational metrics or monthly business reviews of customer experience
Qualifications for VP, ecommerce
- Strong understanding of consumer mindset / consumer orientation
- Understanding of multi asset class products
- Strong technical background with knowledge in networking and trading technology
- Proven track record of client support
- Strong knowledge of single-dealer platforms and multi-bank portals
- Strong command of desktop technology, including management of configuration files and ability to work with databases
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VP, Ecommerce Job Description
Job Description Example
Our growing company is looking for a VP, ecommerce. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for VP, ecommerce
- Collaborate with business partners to develop product roadmap initiatives that span Marketing, Merchandising, Pricing & Promotions, Shipping & Fulfillment, Customer Service and Data Analytics
- Coach and mentor the product management team in goal-setting, effectively writing specs and user stories, prioritizing requirements, analyzing product data, and developing product strategies
- Foster a spirit of team unity across product management, design, engineering, and QA and with team members across multiple geographies
- Develop and lead eCommerce roadmaps, defining product and market requirements
- Build a top-notch team with experience in eCommerce and digital payments space
- Develop launch requirements (e.g., level of customer support required, development resources for deployment, marketing collateral) and co-create solutions with other functions (e.g., Product, Marketing, Sales, Finance)
- Accelerate time-to-market by identifying market and product risks and solving issues
- Lead decision-making committees to ensure precise transition of products from concept to global deployment
- Establishing an omni-channel culture within the organization
- Define Ecommerce strategy for high volume, growing business that will grow market share and revenue in long and short term
Qualifications for VP, ecommerce
- Able to confidently communicate and collaborate with trading and sales stakeholders to achieve buy-in
- Actively seeks alternative approaches to deliver client-focused business solutions
- Strong strategic thinker with a track record of innovation and transformation to support business growth
- Able to assist in QA cycle
- Hands-on and is able to dive into the details
- Independent, self- motivated team player who is able to work collectively toward common goals and objectives