Ecommerce Analyst Job Description
Ecommerce Analyst Duties & Responsibilities
To write an effective ecommerce analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included ecommerce analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Ecommerce Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Ecommerce Analyst
List any licenses or certifications required by the position: ITIL, CBAP, GIAC, CEH, CHFI, CISSP, CMA, CPA, MBA, PMP
Education for Ecommerce Analyst
Typically a job would require a certain level of education.
Employers hiring for the ecommerce analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's Degree in Business, Technology, Marketing, Mathematics, Statistics, Computer Science, Education, Economics, Engineering, Finance
Skills for Ecommerce Analyst
Desired skills for ecommerce analyst include:
Desired experience for ecommerce analyst includes:
Ecommerce Analyst Examples
Ecommerce Analyst Job Description
- Developing knowledge of the role within the wider E-commerce team, thus improving awareness of website functionality and capabilities
- Lead, conduct and facilitate meetings with business users and information technology personnel directs solution to system and business problems
- Work within a team to implement new features and functions to maintain, support, and upgrade existing functionality
- Manages and communicates daily and weekly performance vs targets including leading business review meetings, highlighting performance to plan, drivers of plan variance, demand projections for future periods, identifying risks and opportunities
- Assist with the execution of site test and personalization campaigns which includes managing the testing calendar
- BA or BS degree and at least 2 years of Planning/Analytical experience required
- Understand the features and functionality of the various Tools
- Understand the integrations and system dependencies between Tools and enterprise systems/services
- Understand the implementation of the Tools within the platform
- Understand the potential impact of new feature/function implementations
- Bachelor's degree in Business, Marketing, ecommerce or demonstrated related job experience
- 2+ years of relevant experience in digital or ecommerce with significant exposure to development projects and testing
- Experience with test automation software (Selenium, Capybara) preferred
- Digital commerce operations, business operations or IT support experience highly preferred
- Knowledge of software development lifecycle and defect resolution processes
- Knowledge of principles and methodology behind user acceptance testing
Ecommerce Analyst Job Description
- Being the go to person for technical, data and reporting questions
- Being fast moving and agile in approach to work and to personal development, able to evolve into new technologies as they appear
- Developing others thereby evolving the use of data technologies within the business
- Undertaking work that is accurate and consistent at all times
- Utilising data to create business cases for change to website functionality and user experience
- Working with Sessioncam data to leverage insight on customer behaviour
- Communicating with third party marketing agencies in order to get the best use out of our marketing data, and ensuring that billing and reporting are consistently reported
- Supporting the User Experience Analyst in providing insight to support multi-variance testing and creation of roadmap use cases
- Working with the Development team, making sure that deployments are successful and helping with requirements gathering
- Tag management quality control and testing
- Ecommerce or online marketing experience in business & system analysis
- Large technology transformation experience with commercial off the shelf (COTS) enterprise software
- Previous experience working with the Adobe analytics tools
- Proven ability to take data and turn it into actionable insights
- Must have a passion for the web and creating delightful user experiences
- Understanding of code - how to find, troubleshoot and research issues
Ecommerce Analyst Job Description
- Translates complex findings into, charts, written text and graphical illustrations
- Evaluates A-B tests and provides input that optimizes conversion rates
- Tracks normalized data so that problems are quickly spotted and helps evaluate and create solutions to problems
- Generates segmented marketing lists for email and other activities
- Plans and prepares functional requirements, design documentation, help QA team prepare test scripts and test cases
- Ability to work a flexible schedule to support offshore dev teams • Prepares system and business workflows and diagrams to specify in detail operations to be performed by system & personnel in the system
- Good understanding of ecommerce platform, SFDC, Zuora and ADobe AEM systems and processes
- Project Management, Change Control, Incident Management, IT Controls/Audits and System Development Lifecycles
- Techno functional experience in subscription, renewals, order management, financial processes
- Work closely with partners in product management, marketing and merchandizing to understand identify & answer important business questions
- Experience in retail, fashion or cosmetics industry preferred
- 2+ years of relevant experience testing web applications
- Hands on experience with JIRA, WIKI and/or Zephyr applications
- Utilized an Agile development methodology
- Willing to work in a high pressure environment
- Attentive to detail and have good troubleshooting skills
Ecommerce Analyst Job Description
- Maintain architecture plan to accommodate existing and future datasets
- Advise on appropriate infrastructure and tools for data storage, ingestion, preparation, and maintenance
- Manage Analytics projects and conduct analysis
- Collaborating with team members to develop sales communication campaigns and programs
- Grow media relationships, strategy and sales
- Perform quality control measures to ensure content accuracy and program success
- Manages and monitors audience engagement on all social media channels - paid and unpaid
- Assists in communications campaign management and execution
- Proactively manage and monitor eComm performance and social media presence
- Write and edit media and website content as needed
- Expert level experience and proficiency with MS Office suite including Visio, Excel
- Expert experience working in excel (v-lookup, pivot tables, sumif)
- Bachelor's degree in a quantitative or engineering discipline preferred
- 3 + years in Planning / Finance / Category Management / Shopper Insights within the consumer goods/beverages industry
- Partner with information security and loss prevention groups to identify and mitigate risks within new eCommerce functionality and processes
- Proactive, innovative, and deadline-driven
Ecommerce Analyst Job Description
- Provide any additional support as necessary
- Competitive price data collection and analysis
- Review market trends for pricing opportunities to optimize profits
- Ensure price management in the system is consistent to avoid price discrepancies
- Assist with setting up online promotional spiffs for clearance/discontinued products
- Execute periodic price adjustments, update pricing templates, and load pricing data
- Collaborate with other functional areas such as product management, marketing, sales, finance, purchasing to support pricing recommendations
- Provide pricing analytics research to support product line initiatives
- Recommend price strategies, for new and existing products, in alignment with company’s margin initiative
- Build various models to contextualize KPIs and provide insights and trends in the context of Nespresso Digital Strategy (Marketing campaigns effectiveness, e-Merchandising effectiveness, conversion analysis, page flow analysis, customer segmentation based on behavior on the website, ) using various analysis techniques (clustering, graph theory applications)
- Familiar with tools such as Clicktale, Tealeaf
- Background in CRM/campaign reporting and analysis
- Experience using BTE, or similar CRM software (Unica, Salesforce etc)
- Familiarity with retail concepts and operations
- Technical skills in Excel and SQL for data manipulation, extraction and analysis
- Experience in segmentation, customer profiling and campaign analysis